Journal of Theoretical and Applied Electronic Commerce Research

Article	Citations
One Good Turn Deserves Another: Antecedents of Online Karaoke Paid Gift-Sending from Social Exchange Perspectives	195
Peak-Season Price Adjustments in Shared Accommodation: The Role of Platform-Certified Signals and User-Generated Signals	157
Optimizing Reserve Decisions in Relief Supply Chains with a Blockchain-Supported Second-Hand E-Commerce Platform	138
An Empirical Test of the Impact of the Online Review–Review Skepticism Mechanism on Behavioral Intentions: A Time-Lag Interval Approach between Pre- and Post-Visits in the Hospitality Industry	117
The Effect of AI Agent Gender on Trust and Grounding	115
The Return of the King: The Importance of Killer Content in a Competitive OTT Market	106
Using Blockchain Technology to Combat Counterfeits: The Optimal Pricing Scheme of Two Competitive Platforms	85
Detecting Fraudulent Transactions Using Stacked Autoencoder Kernel ELM Optimized by the Dandelion Algorithm	83
Factors of Customer Loyalty and Retention in the Digital Environment	81
Driving Success: Unveiling the Synergy of E-Marketing, Sustainability, and Technology Orientation in Online SME	69
Instagram Mega-Influencers’ Effect on Generation Z’s Intention to Purchase: A Technology Acceptance Model and Source Credibility Model Perspective	66
Don’t Like Them but Take What They Said: The Effectiveness of Virtual Influencers in Public Service Announcements	62
User Intention of Anonymous Social Application “Soul” in China: Analysis based on an Extended Technology Acceptance Model	61
Artificial Intelligence Applications in Financial Technology	58
Factors That Influence the Use of the Online Channel for the Purchase of Food Products in Spain	56
Dynamic Marketing Resource Allocation with Two-Stage Decisions	54
Hybrid Platform Operation Decision of Retail Enterprises	53
The Insights, “Comfort” Effect and Bottleneck Breakthrough of “E-Commerce Temperature” during the COVID-19 Pandemic	51
Examining Consumers’ Perceptions of and Attitudes toward Digital Fashion in General and Purchase Intention of Luxury Brands’ Digital Fashion Specifically	48
Unveiling the Power of ARIMA, Support Vector and Random Forest Regressors for the Future of the Dutch Employment Market	48
Effect of E-Servicescape on Emotional Response and Revisit Intention in an Internet Shopping Mall	47
Improving E-Commerce Distribution through Last-Mile Logistics with Multiple Possibilities of Deliveries Based on Time and Location	46
Unveiling the Factors Influencing U.S. Consumer Adoption of the Apparel Digital Retail Theater	45
Synergistic Mechanism of the High-Quality Development of the Urban Digital Economy from Blockchain Adoption Perspective—A Configuration Approach	43
Exploring Factors Affecting Mobile Government Services Adoption in the Egyptian Context	42

The Emerging Phenomenon of Shopstreaming: Gaining a More Nuanced Understanding of the Factors Which Drive It	42
The Impact of Offline Service Effort Strategy on Sales Mode Selection in an E-Commerce Supply Chain with Showrooming Effect	42
Designing an Attractive Metaverse: Research on Design Factors Influencing Audience Satisfaction with a Virtual Space Based on QCA	40
Alone or Mixed? The Effect of Digital Human Narrative Scenarios on Chinese Consumer Eco-Product Purchase Intention	40
Risk Analysis of Bankruptcy in the U.S. Healthcare Industries Based on Financial Ratios: A Machine Learning Analysis	38
Boosting Customers’ Co-Creation in Open-Source Software Environments: The Role of Innovativeness and a Sense of Community	37
Analysis of Service Quality in Smart Running Applications Using Big Data Text Mining Techniques	37
The Influence of the Big Five Personality Traits and Propensity to Trust on Online Review Behaviors: The Moderating Role of Gender	36
Eye Tracking and an A/B Split Test for Social Media Marketing Optimisation: The Connection between the User Profile and Ad Creative Components	36
Chatbot-Based Services: A Study on Customers’ Reuse Intention	36
The Tales of Alphanumerical Symbols in Media: The Case of Bitcoin	34
Immersive Storytelling Content and Innovation Resistance in Agritourism Marketing Context: Impact on Traveler Post-Experience Behavior	34
Endogenous Quantity Timing Between the Online Retailer and the Third-Party Retailer	33
Strategic Contract Format Choices Under Power Dynamics: A Game-Theoretic Analysis of Tripartite Platform Supply Chains	33
The Adoption and Openness of Livestreaming on the Retail Platform with Third-Party Sellers	32
Forecasting Sales in Live-Streaming Cross-Border E-Commerce in the UK Using the Temporal Fusion Transformer Model	32
Pricing Game Models of Hybrid Channel Supply Chain: A Strategic Consumer Behavior Perspective	32
Blockchain and Supply-Chain Financing: An Evolutionary Game Approach with Guarantee Considerations	30
Do We Need Trust Transfer Mechanisms? An M-Commerce Adoption Perspective	29
Cross-Border E-Commerce Development and Challenges in China: A Systematic Literature Review	28
The Effect of Price Discrimination on Fairness Perception and Online Hotel Reservation Intention	28
Global Market Perceptions of Cryptocurrency and the Use of Cryptocurrency by Consumers: A Pilot Study	28
The Evolution of Price Discrimination in E-Commerce Platform Trading: A Perspective of Platform Corporate Social Responsibility	28
Digitalization and Labor Market—A Perspective within the Framework of Pandemic Crisis	27
More Realistic, More Better? How Anthropomorphic Images of Virtual Influencers Impact the Purchase Intentions of Consumers	27
Investigation of Web-Based Eye-Tracking System Performance under Different Lighting Conditions for Neuromarketing	27
Analysis of Green Innovation of the E-Tailer and Supplier with a Drop Shipping Option in E-Commerce	26
Exploring Apparel E-Commerce Unethical Return Experience: A Cross-Country Study	26
Four-Party Evolutionary Game Analysis of Value Co-Creation Behavior of Bulk Logistics Enterprises in Digital Transformation	26
The Role of Product Type in Online Review Generation and Perception: Implications for Consumer Decision-Making	25
Locational Drivers of China’s Digital Creative Industries: Unveiling Regional Concentration and Sectoral Differences	25
Research on the Optimal Live-Streaming Strategy Under the Influence of Consumer Preferences: Taking Agriculture and Cultural Tourism Enterprise as an Example	24
Have Your Cake and Eat It? Price Discount Programs under the Membership Free Shipping Policy in Online Retailing	24
What Signals Are You Sending? How Signal Consistency Influences Consumer Purchase Behavior in Live Streaming Commerce	24
Enhancing International B2B Sales Training in the Wine Sector Through Collaborative Virtual Reality: A Case Study from Marchesi Antinori	23
A Recommendation System in E-Commerce with Profit-Support Fuzzy Association Rule Mining (P-FARM)	23
Study of the Operation Process of the E-Commerce Oriented Ecosystem of 5Ge Base Station, Which Supports the Functioning of Independent Virtual Network Segments	23
Contemporary Mobile Commerce: Determinants of Its Adoption	23
“Customer Reviews or Vlogger Reviews?” The Impact of Cross-Platform UGC on the Sales of Experiential Products on E-Commerce Platforms	22
The Role of Artificial Intelligence in Customer Engagement and Social Media Marketing—Implications from a Systematic Review for the Tourism and Hospitality Sectors	22
Use of Blockchain Technology to Manage the Supply Chains: Comparison of Perspectives between Technology Providers and Early Industry Adopters	22
T-Smart: Trust Model for Blockchain Based Smart Marketplace	22
The Whole Is More than Its Parts: A Multidimensional Construct of Values in Consumer Information Search Behavior on SNS	21
The Effects of E-Commerce Recommendation System Transparency on Consumer Trust: Exploring Parallel Multiple Mediators and a Moderator	21
Open Innovation Competence for a Future-Proof Workforce: A Comparative Study from Four European Universities	21
Human Services or Non-Human Services? How Online Retailers Make Service Decisions	21
B2C E-Commerce Customer Churn Prediction Based on K-Means and SVM	21
How Generation X and Millennials Perceive Influencers’ Recommendations: Perceived Trustworthiness, Product Involvement, and Perceived Risk	20
The Future of Electronic Commerce in the IoT Environment	20
Exploring Tourists’ Behavioral Patterns in Bali’s Top-Rated Destinations: Perception and Mobility	20

Influence Factors of Small and Medium-Sized Enterprises and Micro-Enterprises in the Cross-Border E-Commerce Platforms	20
Risk Assessment of Express Delivery Service Failures in China: An Improved Failure Mode and Effects Analysis Approach	20
International Dynamic Marketing Capabilities of Emerging-Market Small Business on E-Commerce	19
Inventory Allocation: Omnichannel Demand Fulfillment with Admission Control	19
Content Characteristics and Customer Purchase Behaviors in Nonfungible Token Digital Artwork Trading	19
Examining Readiness to Buy Fashion Products Authenticated with Blockchain	18
Does Gender Matter for Electronic Word-of-Mouth Interactions in Social Media Marketing Strategies? An Empirical Multi-Sample Approach	18
Measuring Consumer Experience in Community Unmanned Stores: Development of the ECUS-Scale for Omnichannel Digital Retail	18
Consumer Acceptance of Fintech App Payment Services: A Systematic Literature Review and Future Research Agenda	18
Interplay between Platform Providers and Complementors via Affordance, Autonomy, and Super-Modularity: The Empirical Investigation of the Korean Digital Industry	18
Behavioral Patterns beyond Posting Negative Reviews Online: An Empirical View	17
Does the Weather Still Affect Me When I Shop at Home? The Impact of Weather on Online Shopping Behavior	17
The Influence of Power Distance Beliefs and Advertising Appeal on Consumers’ Purchase Intentions	17
Impact of Influencer Marketing on Consumer Behavior and Online Shopping Preferences	17
AI-Driven Business Model: How AI-Powered Try-On Technology Is Refining the Luxury Shopping Experience and Customer Satisfaction	17
From Virtual Experience to Real Action: Efficiency–Flexibility Ambidexterity Fuels Virtual Reality Webrooming Behavior	17
The Effect of SMEs’ Digitalization on Supply Chain Financing Performance: Based on the Resource Orchestration Theory	17
Measuring Localness in E-Commerce Using the Expenses Localness Indicators Model	17
Acknowledgment to Reviewers of Journal of Theoretical and Applied Electronic Commerce Research in 2021	16
Delving into Human Factors through LSTM by Navigating Environmental Complexity Factors within Use Case Points for Digital Enterprises	16
AutoML Approach to Stock Keeping Units Segmentation	16
Examining the Retail Delivery Choice Behavior in a Technology-Aware Market	15
Adoption of Buy Now, Pay Later (BNPL): A Time Inconsistency Perspective	15
Leveraging Online Omnichannel Commerce to Enhance Consumer Engagement in the Digital Transformation Era	15
The Role of Digital Marketing in Online Shopping: A Bibliometric Analysis for Decoding Consumer Behavior	15
Shared Accommodation Services in the Sharing Economy: Understanding the Effects of Psychological Distance on Booking Behavior	15
Inland or Coastal? Neural and Psychological Mechanisms Underlying Consumer Preferences for Seafood Origin in E-Commerce	15
Enhancing Traceability in Wine Supply Chains through Blockchain: A Stackelberg Game-Theoretical Analysis	15
Robust AI for Financial Fraud Detection in the GCC: A Hybrid Framework for Imbalance, Drift, and Adversarial Threats	15
Exploring the Moderating Role of Readers’ Perspective in Evaluations of Online Consumer Reviews	15
Evolution of Men’s Image in Fashion Advertising: Breaking Stereotypes and Embracing Diversity	15
Dynamic Incentive Mechanisms for Collaborative Innovation of Green Supply Chain Considering Digital Capability and Consumer Green Preference	14
Impact Mechanisms of Consumer Impulse Buying in Accumulative Social Live Shopping: Considering Para-Social Relationship Moderating Role	14
Unlocking Retail Insights: Predictive Modeling and Customer Segmentation Through Data Analytics	14
Exploring Consumer Acceptance of AI-Generated Advertisements: From the Perspectives of Perceived Eeriness and Perceived Intelligence	14
Effects of Promotional Bundles with Non-Fungible Token (NFT) Fashion on Consumers’ Perceptions	14
Consumers’ Preferences for Digital Corporate Content on Company Websites: A Best–Worst Scaling Analysis	14
Business Data Sharing through Data Marketplaces: A Systematic Literature Review	14
A Luxury Tourist Destination in Housing for Tourist Purposes: A Study of the New Airbnb Luxe Platform in the Case of Marbella	14
Digital Wallet, Happy Heart: An Analysis Based on the Economic–Social–Environmental Perspective	14
A Hybrid Metaheuristic for the Omnichannel Multiproduct Inventory Replenishment Problem	13
Effects of Privacy Regulatory Protection on Users’ Data Sharing in Mobile Apps	13
Prediction and Optimization for Multi-Product Marketing Resource Allocation in Cross-Border E-Commerce	13
How Social Scene Characteristics Affect Customers’ Purchase Intention: The Role of Trust and Privacy Concerns in Live Streaming Commerce	13
Effects of Perceived Price Dispersion on Travel Agency Platforms: Mental Stimulation to Consumer Cognition	13
Strategic Third-Party Product Entry and Mode Choice under Self-Operating Channels and Marketplace Competition: A Game-Theoretical Analysis	13
Use of Mobile Grocery Shopping Application: Motivation and Decision-Making Process among South Korean Consumers	13
Strategic Interactions in Omnichannel Retailing: Analyzing Brand Competition and Optimal Strategy Selection	13
When Pixels Speak Louder: Unravelling the Synergy of Text–Image Integration in Multimodal Review Helpfulness	13
Empowering Digital Marketing with Interactive Virtual Reality (IVR) in Interior Design: Effects on Customer Satisfaction and Behaviour Intention	12
A Game-Theoretic Analysis of the Adoption of Patient-Generated Health Data	12
How Does Anxiety Affect the Relationship between the Customer and the Omnichannel Systems?	12
Transitioning from Multichannel to Omnichannel Customer Experience in Service-Based Companies: Challenges and Coping Strategies	12
Measuring Customer Experience in AI Contexts: A Scale Development	12
A Hyper-Personalized Product Recommendation System Focused on Customer Segmentation: An Application in the Fashion Retail Industry	12
Demystifying the Combined Effect of Consistency and Seamlessness on the Omnichannel Customer Experience: A Polynomial Regression Analysis	12
Do Online Firms Individualize Search Results? An Empirical Analysis of Individualization on Amazon	12
Methodical Aspects of MCDM Based E-Commerce Recommender System	12
The Main Drivers of E-Commerce Adoption: A Global Panel Data Analysis	12
The Future of E-Commerce: Overview and Prospects of Multichannel and Omnichannel Retail	12
‘Stimuli Are All Around’—The Influence of Offline and Online Servicescapes in Customer Satisfaction and Repurchase Intention	12
Influence of Personality Traits on Choice of Retail Purchasing Channel: Literature Review and Research Agenda	12
Inspection as a Service Business Model for Deploying Non-Destructive Inspection Solutions Within a Blockchain Framework	12
AI-Enabled Mobile Food-Ordering Apps and Customer Experience: A Systematic Review and Future Research Agenda	11
The Necessity of Phased Research: Sentiment Fluctuations in Online Comments Caused by Product Value	11
Machine Learning to Develop Credit Card Customer Churn Prediction	11
How Can Mobile Social Media Sustain Consumers? Assessing the Dynamic Influences of Differentiated Perceived Interactivity on Attitudes, Belongingness, and Stickiness	11
How to Self-Disclose? The Impact of Patients’ Linguistic Features on Doctors’ Service Quality in Online Health Communities	11
SMEs Must Go Online—E-Commerce as an Escape Hatch for Resilience and Survivability	11
The Effect of Digital Orientation and Digital Capability on Digital Transformation of SMEs during the COVID-19 Pandemic	11
What Drives VOD Purchases in Mobile TV Services? Exploring Utilization, Motivations, and Personality Traits	10
Facilitating Endorsement Efficacy: The Interplay of Parasocial Interaction, Product Placement, and Influencer Type	10
Strategic Business Mode Choices for E-Commerce Platforms under Brand Competition	10
Fear of COVID-19 Effect on Stock Markets: A Proposal for an Algorithmic Trading System Based on Fear	10
Platforms’ Cross-Border Competition and Innovation Are Driven by Data Elements: A Two-Stage Evolutionary Game Analysis	10
Competitive Policy for Online Retailers’ Intrusion in E-Commence	10
Authorized and Unauthorized Consumption of SVOD Content: Modeling Determinants of Demand and Measuring Effects of Enforcing Access Control	10
E-Government Adoption in Thai Public Sector Organizations: Citizens’ Perspective	10
Sentiment Analysis of Review Data Using Blockchain and LSTM to Improve Regulation for a Sustainable Market	10
An Investigation into the Critical Factors’ Impact on Digital Technology Transformation in Taiwanese Family Enterprises	10

Channel Integration Through a Wireless Applet and an E-Commerce Platform	10
Digital Image Copyright Protection and Management Approach—Based on Artificial Intelligence and Blockchain Technology	10
The Impact of Online Reviews on Consumers’ Purchase Intentions: Examining the Social Influence of Online Reviews, Group Similarity, and Self-Construal	10
The Effects of Cryptocurrency Trading Websites on Airlines’ Advertisement Campaigns	10
Market Phases and Price Discovery in NFTs: A Deep Learning Approach to Digital Asset Valuation	10
I Wish I Could Be Like Her/Him! How Self-Congruence Stimulates a Desire to Mimic	10