OOIR: Observatory of International Research

Papers

(The H4-Index of Marketing Science is 29. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2020-05-01 to 2024-05-01.)

Article	Citations
Which Healthy Eating Nudges Work Best? A Meta-Analysis of Field Experiments	245
The Effect of Home-Sharing on House Prices and Rents: Evidence from Airbnb	139
Visual Listening In: Extracting Brand Image Portrayed on Social Media	110
Do Larger Audiences Generate Greater Revenues Under Pay What You Want? Evidence from a Live Streaming Platform	90
Targeting and Privacy in Mobile Advertising	81
The Market for Fake Reviews	64
Frontiers: Algorithmic Collusion: Supra-competitive Prices via Independent Algorithms	56
Managing Churn to Maximize Profits	54
Regulatory Spillovers and Data Governance: Evidence from the GDPR	51
The Short-Run Effects of the General Data Protection Regulation on Technology Venture Investment	49
Reciprocity and Unveiling in Two-Sided Reputation Systems: Evidence from an Experiment on Airbnb	48
Lifting the Veil: The Benefits of Cost Transparency	43
Capturing Changes in Social Media Content: A Multiple Latent Changepoint Topic Model	43
The Effect of Individual Online Reviews on Purchase Likelihood	38
Competitive Imperfect Price Discrimination and Market Power	37
Targeted Advertising and Consumer Inference	37
Search Duration	37
Valuing Intrinsic and Instrumental Preferences for Privacy	35
Social Advertising Effectiveness Across Products: A Large-Scale Field Experiment	34
Frontiers: The Persuasive Effect of Fox News: Noncompliance with Social Distancing During the COVID-19 Pandemic	34
“Let the Sunshine In”: The Impact of Industry Payment Disclosure on Physician Prescription Behavior	34
Media Platforms’ Content Provision Strategies and Sources of Profits	34
Frontiers: Supporting Content Marketing with Natural Language Generation	32
Name Similarity Encourages Generosity: A Field Experiment in Email Personalization	32
Inspiration from the “Biggest Loser”: Social Interactions in a Weight Loss Program	31

Referral Reward Size and New Customer Profitability	31
Profiting from the Decoy Effect: A Case Study of an Online Diamond Retailer	30
Price Fairness and Strategic Obfuscation	29
Identification and Estimation of Forward-Looking Behavior: The Case of Consumer Stockpiling	29