OOIR: Observatory of International Research

Papers

(The H4-Index of Marketing Science is 31. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2021-10-01 to 2025-10-01.)

Article	Citations
Social and Spatiotemporal Impacts of Casino Jackpot Events	140
Estimating Sparse Spatial Demand to Manage Crowdsourced Supply in the Sharing Economy	118
Beyond Consumer Switching: Supply Responses to Food Packaging and Advertising Regulations	95
Making a Smooth Exit? Menthol Bans and Cigarette Sales in Massachusetts	85
Advertising as a Reminder: Evidence from the Dutch State Lottery	79
A Dynamic Model of Owner Acceptance in Peer-to-Peer Sharing Markets	76
Practice Prize Report: The 2024 Gary Lilien ISMS Practice Prize Competition	74
Communicating Attribute Importance Under Competition	70
Measuring Income and Wealth Effects on Private-Label Demand with Matched Administrative Data	69
Choice Architecture, Privacy Valuations, and Selection Bias in Consumer Data	60
Editorial Board	57
Focus on Authors	56
Designing Loot Boxes: Implications for Profits and Welfare	56
Letting Logos Speak: Leveraging Multiview Representation Learning for Data-Driven Branding and Logo Design	55
Platform Manipulation in Online Retail Marketplace with Sponsored Advertising	54
Opposing Influences of YouTube Influencers: Purchase and Usage Effects in the Video Game Industry	53
Price Caps by Matching Platforms: The Case of Ticket Resales	53
Do Sellers Benefit from Sponsored Product Listings? Evidence from an Online Marketplace	50
The Evolution of Discrimination in Online Markets: How the Rise in Anti-Asian Bias Affected Airbnb During the Pandemic	50
Show and Sell: Studying the Effects of Branded Cigarette Product Placement in TV Shows on Cigarette Sales	49
Focus on Authors	47
How Does Prepopulating Search Bars with Keywords Affect Online Consumer Behavior? A Field Experiment	46
2022 Guest Associate Editors and Ad Hoc Reviewers	45
Time-Inconsistent Preferences and Strategic Self-Control in Digital Content Consumption	44
Frontiers: Polarized America: From Political Polarization to Preference Polarization	43

Manufacturer–Retailer Relationships and the Distribution of New Products	43
Price Frictions and the Success of New Products	42
Overdiagnosis and Undertesting for Infectious Diseases	34
Frontiers: Digital Hermits	33
The Value of Professional Ties in B2B Markets	33
Frontiers: The Persuasive Effect of Fox News: Noncompliance with Social Distancing During the COVID-19 Pandemic	32
What Cookie-Based Advertising Effectiveness Fails to Measure	31
Close a Store to Open a Pandora’s Box? The Effects of Store Closure on Sales, Omnichannel Shopping, and Mobile App Usage	31