Marketing Science

Papers
(The H4-Index of Marketing Science is 36. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2022-05-01 to 2026-05-01.)
ArticleCitations
Advertising as a Reminder: Evidence from the Dutch State Lottery185
Estimating Sparse Spatial Demand to Manage Crowdsourced Supply in the Sharing Economy148
Practice Paper—AI-Driven Behavioral Nudges for Organizations: An Integrative System for Sustainable Resource Management140
Choice Architecture, Privacy Valuations, and Selection Bias in Consumer Data118
Communicating Attribute Importance Under Competition111
Practice Prize Report: The 2024 Gary Lilien ISMS Practice Prize Competition97
Social and Spatiotemporal Impacts of Casino Jackpot Events89
Measuring Income and Wealth Effects on Private-Label Demand with Matched Administrative Data84
A Dynamic Model of Owner Acceptance in Peer-to-Peer Sharing Markets81
Making a Smooth Exit? Menthol Bans and Cigarette Sales in Massachusetts72
Editorial Board70
Focus on Authors69
Designing Loot Boxes: Implications for Profits and Welfare69
Focus on Authors69
Do Sellers Benefit from Sponsored Product Listings? Evidence from an Online Marketplace67
Platform Manipulation in Online Retail Marketplace with Sponsored Advertising66
The Evolution of Discrimination in Online Markets: How the Rise in Anti-Asian Bias Affected Airbnb During the Pandemic65
Price Caps by Matching Platforms: The Case of Ticket Resales64
Opposing Influences of YouTube Influencers: Purchase and Usage Effects in the Video Game Industry59
Show and Sell: Studying the Effects of Branded Cigarette Product Placement in TV Shows on Cigarette Sales55
2022 Guest Associate Editors and Ad Hoc Reviewers53
Focus on Authors53
The Value of Professional Ties in B2B Markets47
Frontiers: Digital Hermits46
Automated Targeted Bidding for Sponsored Ads on E-Commerce Platforms46
Price Frictions and the Success of New Products45
Manufacturer–Retailer Relationships and the Distribution of New Products42
Time-Inconsistent Preferences and Strategic Self-Control in Digital Content Consumption42
Overdiagnosis and Undertesting for Infectious Diseases41
How Does Prepopulating Search Bars with Keywords Affect Online Consumer Behavior? A Field Experiment40
Frontiers: Polarized America: From Political Polarization to Preference Polarization40
What Cookie-Based Advertising Effectiveness Fails to Measure40
Consumer Response to Monetary Subsidies: A Structural Demand Analysis of the Supplemental Nutrition Assistance Program39
Consumer Search and Product Returns38
Open and Private Exchanges in Display Advertising37
Close a Store to Open a Pandora’s Box? The Effects of Store Closure on Sales, Omnichannel Shopping, and Mobile App Usage37
Multiattribute Search: Empirical Evidence and Information Design36
Advertising as Information for Ranking E-Commerce Search Listings36
The Effect of Short-Term Rentals on Residential Investment36
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