OOIR: Observatory of International Research

Papers

(The H4-Index of Marketing Science is 35. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2022-01-01 to 2026-01-01.)

Article	Citations
Estimating Sparse Spatial Demand to Manage Crowdsourced Supply in the Sharing Economy	157
Advertising as a Reminder: Evidence from the Dutch State Lottery	132
Communicating Attribute Importance Under Competition	117
A Dynamic Model of Owner Acceptance in Peer-to-Peer Sharing Markets	98
Practice Prize Report: The 2024 Gary Lilien ISMS Practice Prize Competition	96
Choice Architecture, Privacy Valuations, and Selection Bias in Consumer Data	84
Measuring Income and Wealth Effects on Private-Label Demand with Matched Administrative Data	79
Making a Smooth Exit? Menthol Bans and Cigarette Sales in Massachusetts	77
AI-Driven Behavioral Nudges for Organizations: An Integrative System for Sustainable Resource Management	69
Beyond Consumer Switching: Supply Responses to Food Packaging and Advertising Regulations	69
Social and Spatiotemporal Impacts of Casino Jackpot Events	65
Editorial Board	64
Focus on Authors	62
Designing Loot Boxes: Implications for Profits and Welfare	62
Price Caps by Matching Platforms: The Case of Ticket Resales	60
The Evolution of Discrimination in Online Markets: How the Rise in Anti-Asian Bias Affected Airbnb During the Pandemic	59
Do Sellers Benefit from Sponsored Product Listings? Evidence from an Online Marketplace	57
Opposing Influences of YouTube Influencers: Purchase and Usage Effects in the Video Game Industry	56
Platform Manipulation in Online Retail Marketplace with Sponsored Advertising	55
Letting Logos Speak: Leveraging Multiview Representation Learning for Data-Driven Branding and Logo Design	55
Show and Sell: Studying the Effects of Branded Cigarette Product Placement in TV Shows on Cigarette Sales	52
Focus on Authors	51
The Value of Professional Ties in B2B Markets	49
2022 Guest Associate Editors and Ad Hoc Reviewers	49
Frontiers: Polarized America: From Political Polarization to Preference Polarization	46

Manufacturer–Retailer Relationships and the Distribution of New Products	45
Frontiers: The Persuasive Effect of Fox News: Noncompliance with Social Distancing During the COVID-19 Pandemic	45
Overdiagnosis and Undertesting for Infectious Diseases	42
Frontiers: Digital Hermits	41
Automated Targeted Bidding for Sponsored Ads on E-Commerce Platforms	39
Time-Inconsistent Preferences and Strategic Self-Control in Digital Content Consumption	39
Price Frictions and the Success of New Products	36
How Does Prepopulating Search Bars with Keywords Affect Online Consumer Behavior? A Field Experiment	36
Open and Private Exchanges in Display Advertising	35
What Cookie-Based Advertising Effectiveness Fails to Measure	35