OOIR: Observatory of International Research

Papers

(The H4-Index of Marketing Science is 33. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2021-07-01 to 2025-07-01.)

Article	Citations
Choice Architecture, Privacy Valuations, and Selection Bias in Consumer Data	146
Social and Spatiotemporal Impacts of Casino Jackpot Events	122
Digitization and Flexibility: Evidence from the South Korean Movie Market	98
Making a Smooth Exit? Menthol Bans and Cigarette Sales in Massachusetts	80
A Dynamic Model of Owner Acceptance in Peer-to-Peer Sharing Markets	77
Estimating Sparse Spatial Demand to Manage Crowdsourced Supply in the Sharing Economy	74
Practice Prize Report: The 2024 Gary Lilien ISMS Practice Prize Competition	70
Measuring Income and Wealth Effects on Private-Label Demand with Matched Administrative Data	68
Beyond Consumer Switching: Supply Responses to Food Packaging and Advertising Regulations	65
Advertising as a Reminder: Evidence from the Dutch State Lottery	64
Designing Loot Boxes: Implications for Profits and Welfare	63
Editorial Board	63
Focus on Authors	63
“Meet Me Halfway”: The Costs and Benefits of Bargaining	50
Opposing Influences of YouTube Influencers: Purchase and Usage Effects in the Video Game Industry	50
The Evolution of Discrimination in Online Markets: How the Rise in Anti-Asian Bias Affected Airbnb During the Pandemic	49
Show and Sell: Studying the Effects of Branded Cigarette Product Placement in TV Shows on Cigarette Sales	49
Do Sellers Benefit from Sponsored Product Listings? Evidence from an Online Marketplace	48
Letting Logos Speak: Leveraging Multiview Representation Learning for Data-Driven Branding and Logo Design	46
Targeted Advertising and Consumer Inference	46
Platform Manipulation in Online Retail Marketplace with Sponsored Advertising	46
Focus on Authors	45
Frontiers: Digital Hermits	45
Overdiagnosis and Undertesting for Infectious Diseases	45
The Value of Professional Ties in B2B Markets	43

Price Frictions and the Success of New Products	42
2022 Guest Associate Editors and Ad Hoc Reviewers	42
Manufacturer–Retailer Relationships and the Distribution of New Products	40
Frontiers: Polarized America: From Political Polarization to Preference Polarization	39
Frontiers: The Persuasive Effect of Fox News: Noncompliance with Social Distancing During the COVID-19 Pandemic	38
Time-Inconsistent Preferences and Strategic Self-Control in Digital Content Consumption	37
Advertising as Information for Ranking E-Commerce Search Listings	35
Close a Store to Open a Pandora’s Box? The Effects of Store Closure on Sales, Omnichannel Shopping, and Mobile App Usage	34
Open and Private Exchanges in Display Advertising	33