Marketing Science

Article	Citations
Choice Architecture, Privacy Valuations, and Selection Bias in Consumer Data	146
Social and Spatiotemporal Impacts of Casino Jackpot Events	122
Digitization and Flexibility: Evidence from the South Korean Movie Market	98
Making a Smooth Exit? Menthol Bans and Cigarette Sales in Massachusetts	80
A Dynamic Model of Owner Acceptance in Peer-to-Peer Sharing Markets	77
Estimating Sparse Spatial Demand to Manage Crowdsourced Supply in the Sharing Economy	74
Practice Prize Report: The 2024 Gary Lilien ISMS Practice Prize Competition	70
Measuring Income and Wealth Effects on Private-Label Demand with Matched Administrative Data	68
Beyond Consumer Switching: Supply Responses to Food Packaging and Advertising Regulations	65
Advertising as a Reminder: Evidence from the Dutch State Lottery	64
Designing Loot Boxes: Implications for Profits and Welfare	63
Editorial Board	63
Focus on Authors	63
Opposing Influences of YouTube Influencers: Purchase and Usage Effects in the Video Game Industry	50
“Meet Me Halfway”: The Costs and Benefits of Bargaining	50
Show and Sell: Studying the Effects of Branded Cigarette Product Placement in TV Shows on Cigarette Sales	49
The Evolution of Discrimination in Online Markets: How the Rise in Anti-Asian Bias Affected Airbnb During the Pandemic	49
Do Sellers Benefit from Sponsored Product Listings? Evidence from an Online Marketplace	48
Platform Manipulation in Online Retail Marketplace with Sponsored Advertising	46
Letting Logos Speak: Leveraging Multiview Representation Learning for Data-Driven Branding and Logo Design	46
Targeted Advertising and Consumer Inference	46
Overdiagnosis and Undertesting for Infectious Diseases	45
Focus on Authors	45
Frontiers: Digital Hermits	45
The Value of Professional Ties in B2B Markets	43

2022 Guest Associate Editors and Ad Hoc Reviewers	42
Price Frictions and the Success of New Products	42
Manufacturer–Retailer Relationships and the Distribution of New Products	40
Frontiers: Polarized America: From Political Polarization to Preference Polarization	39
Frontiers: The Persuasive Effect of Fox News: Noncompliance with Social Distancing During the COVID-19 Pandemic	38
Time-Inconsistent Preferences and Strategic Self-Control in Digital Content Consumption	37
Advertising as Information for Ranking E-Commerce Search Listings	35
Close a Store to Open a Pandora’s Box? The Effects of Store Closure on Sales, Omnichannel Shopping, and Mobile App Usage	34
Open and Private Exchanges in Display Advertising	33
Consumer Response to Monetary Subsidies: A Structural Demand Analysis of the Supplemental Nutrition Assistance Program	32
Multiattribute Search: Empirical Evidence and Information Design	31
What Cookie-Based Advertising Effectiveness Fails to Measure	31
The Effect of Short-Term Rentals on Residential Investment	29
Consumer Search and Product Returns	28
Estimation of Preference Heterogeneity in Markets with Costly Search	27
The End of Tourist Traps: The Impact of Review Platforms on Quality Upgrading	26
Entrepreneurs and Investors: Funding-Induced Distortions in Lean Start-up Product Experiments and Innovation	26
Regulating Explainable Artificial Intelligence (XAI) May Harm Consumers	25
Erratum on “Competing for Recommendations” Model by Zhou and Zou (2023)	24
Endogenous Inequality in Decentralized Two-Sided Markets	24
Heterogeneous Complementarity and Team Design: The Case of Real Estate Agents	24
Reciprocity and Unveiling in Two-Sided Reputation Systems: Evidence from an Experiment on Airbnb	23
Competitive Model Selection in Algorithmic Targeting	23
When the Data Are Out: Measuring Behavioral Changes Following a Data Breach	23
Rejoinder: Spilling More Beans on Political Consumerism: It’s More of the Same Tune	23
Frontiers: Can Large Language Models Capture Human Preferences?	22
Editorial Board	21
Behavior-Based Pricing Under Informed Privacy Consent: Unraveling Autonomy Paradox	21
Estimating Parameters of Structural Models Using Neural Networks	20
Using Text Analysis in Parallel Mediation Analysis	20
Regional Poverty Alleviation Partnership and E-Commerce Trade	19
The Value of Verified Employment Data for Consumer Lending: Evidence from Equifax	19
Alone, Together: A Model of Social (Mis)Learning from Consumer Reviews	18
Editorial Board	18
Designing an Online Retail Marketplace: Leveraging Information from Sponsored Advertising	17
The Language That Drives Engagement: A Systematic Large-scale Analysis of Headline Experiments	17
Editorial: Next Steps for Frontiers in Marketing Science	17
Latent Stratification for Incrementality Experiments	16
Multiobjective Personalization of Marketing Interventions	16
Game Over? Assessing the Impact of Gamification Discontinuation on Mobile Banking Behaviors	16
Consumer Loyalty Programs and Retail Prices: Evidence from Gasoline Markets	16
Virtual Collaboration Technology and International Business Coaching: Examining the Impact on Marketing Strategies and Sales	16
Rejoinder on “Frontiers: The Interplay of User-Generated Content, Content Industry Revenues, and Platform Regulation: Quasi-Experimental Evidence from YouTube”	16
Focus On Authors	16
Determinants of Channel Profitability: Retailers’ Control over Product Selections as Contracting Leverage	15
Selecting Data Granularity and Model Specification Using the Scaled Power Likelihood with Multiple Weights	15
Focus on Authors	15
Network Formation and Bargaining in Vertical Markets: The Case of Narrow Networks in Health Insurance	14
Advertising Platforms and Privacy	14
The Good-on-Paper Effect: How the Decision Context Influences Virtuous Behavior	14

Product Aesthetic Design: A Machine Learning Augmentation	13
The Persistence of Healthy Behaviors in Food Purchasing	13
Agency Market Power and Information Disclosure in Online Advertising	13
Random-Coefficients Logit Demand Estimation with Zero-Valued Market Shares	13
Frontiers: Impact of Stay-at-Home-Orders and Cost-of-Living on Stimulus Response: Evidence from the CARES Act	12
Endogenous Consumption and Metered Paywalls	12
Search Gaps and Consumer Fatigue	12
Restricting Speculative Reselling: When “How Much” Is the Question	12
Editorial Board	12
Reputation for Privacy	12
I Hear You: Does Quality Improve with Customer Voice?	12
Editorial Board	11
Understanding Large-Scale Dynamic Purchase Behavior	11
Editorial: Acknowledgments, Stocktaking, and Farewell	11
A Theory-Based Explainable Deep Learning Architecture for Music Emotion	11
Channel Coordination of Storable Goods	10
Frontiers: Generative AI and Personalized Video Advertisements	10
When Bulldozers Loom: Informal Property Rights and Marketing Practice Innovation Among Emerging Market Microentrepreneurs	10
The Role of Time-Varying Contextual Factors in Latent Attrition Models for Customer Base Analysis	10
Frontiers: Estimating the Long-Term Impact of Major Events on Consumption Patterns: Evidence from COVID-19	10
Frontiers: Virus Shook the Streaming Star: Estimating the COVID-19 Impact on Music Consumption	10
The Interactions of Customer Reviews and Price and Their Dual Roles in Conveying Quality Information	9
CCP Estimation of Dynamic Discrete Choice Demand Models with Segment Level Data and Continuous Unobserved Heterogeneity: Rethinking EV Subsidies vs. Infrastructure	9
Multiyear Impact of Backorder Delays: A Quasi-Experimental Approach	9
Optimal Price Targeting	9
Editorial Board	9
Expert’s Recommendations in Product Choices: Information Provision, Conflicts of Interest, and Consumer Protection among U.S. Kidney Disease Patients	9
A Model of Information Security and Competition	9
Dynamic Coupon Targeting Using Batch Deep Reinforcement Learning: An Application to Livestream Shopping	9
2024 Marketing Science Service Awards	9
Focus on Authors	9
Designing Dealer Compensation in the Auto-Loan Market: Implications from a Policy Change	9
Editorial: A New Chapter or a New Page for Marketing Science?	9
Digital Piracy, Creative Productivity, and Customer Care Effort: Evidence from the Digital Publishing Industry	9
How Viewer Tuning, Presence, and Attention Respond to Ad Content and Predict Brand Search Lift	8
Personalizing Ad Load to Optimize Subscription and Ad Revenues: Product Strategies Constructed from Experiments on Pandora	8
Frontiers: Recommending What to Search: Sales Volume and Consumption Diversity Effects of a Query Recommender System	8
The Impact of Voluntary Labeling	8
Frontiers: Does Carrying News Increase Engagement with Non-News Content on Social Media Platforms?	8
Strategic Communication Before Price Haggling: A Tale of Two Orientations	8
A Bias Correction Approach for Interference in Ranking Experiments	8
Comment on “Frontiers: Spilling the Beans on Political Consumerism: Do Social Media Boycotts and Buycotts Translate to Real Sales Impact?”	8
Banning Unsolicited Store Flyers: Does Helping the Environment Hurt Retailing?	8
Erratum on the Pay-as-You-Wish Model by Chen et al. (2017)	8
Do Larger Audiences Generate Greater Revenues Under Pay What You Want? Evidence from a Live Streaming Platform	8
Creation, Consumption, and Control of Sensitive Content	8
Frontiers: A Simple Forward Difference-in-Differences Method	8
A Multiarmed Bandit Approach for House Ads Recommendations	8
The Promotional Effects of Live Streams by Twitch Influencers	7
Commentary on “Frontiers: Spilling the Beans on Political Consumerism: Do Social Media Boycotts and Buycotts Translate to Real Sales Impact?”	7
Focus on Authors	7
Focus on Authors	7
Regulatory Spillovers and Data Governance: Evidence from the GDPR	7
Where Does Advertising Content Lead You? We Created a Bookstore to Find Out	7
Focus on Authors	7
Parallel Experimentation and Competitive Interference on Online Advertising Platforms	7
Editorial Board	7
Estimating the Value of Offsite Tracking Data to Advertisers: Evidence from Meta	6
Editorial: Marketing’s Role in the Evolving Discipline of Product Management	6
Reputation Inflation	6
Job Security, Gender, and Sales Performance: Evidence from a Retail Sales Context	6
Frontiers: Pirating Foes or Creative Friends? Effects of User-Generated Condensed Clips on Demand for Streaming Services	6
Frontiers: The Effect of an Ad Ban on Retailer Sales: Insights from a Natural Experiment	5
Endogenous Costs, Market Competition, and Disclosure	5
Corruption and Stooges in Procurement	5
2023 Guest Associate Editors and Ad Hoc Reviewers	5
Editorial Board	5
The Role of Messenger in Advertising Content: Bayesian Persuasion Perspective	5
Frontiers: Unmasking Social Compliance Behavior During the Pandemic	5
Frontiers: Shrinkflation Aversion: When and Why Product Size Decreases Are Seen as More Unfair than Equivalent Price Increases	5
Buying from a Competitor: A Model of Knowledge Spillover and Innovation	5
Search, Showrooming, and Retailer Variety	5
Frontiers: Determining the Validity of Large Language Models for Automated Perceptual Analysis	5
Comment on “Frontiers: The Interplay of User-Generated Content, Content Industry Revenues, and Platform Regulation: Quasi-Experimental Evidence from YouTube”	5
Focus on Authors	4
Bricks Processing Returns for Clicks: Can Foes Become Friends?	4
Cashing Out Retirement Savings at Job Separation	4
Rejoinder on “Competing for Recommendations: The Strategic Impact of Personalized Product Recommendations in Online Marketplaces”	4
Focus on Authors	4
Star-Cursed Lovers: Role of Popularity Information in Online Dating	4

Media Formats of Advertising	4
Browse or Experience	4
Editorial Board	4
Peer-to-Peer Markets with Bilateral Ratings	4
Focus on Authors	3
The Impact of Increase in Minimum Wages on Consumer Perceptions of Service: A Transformer Model of Online Restaurant Reviews	3
Can AI and AI-Hybrids Detect Persuasion Skills? Salesforce Hiring with Conversational Video Interviews	3
Sustainable Consumption: A Strategic Analysis	3
Consumer Fairness Concerns and Dynamic Pricing in a Channel	3
Optimizing Scalable Targeted Marketing Policies with Constraints	3
Using Deep Learning to Overcome Privacy and Scalability Issues in Customer Data Transfer	3
I Will Survive: Predicting Business Failures from Customer Ratings	3
Pricing Strategy of Competing Media Platforms	3
Commentary on “Dynamic Incentives in Sales Force Compensation”	3
Mapping Market Structure Evolution	3
Symbolic vs. Substantive Support: The Impact of Black Lives Matter on Black-Owned Businesses	3
Modeling Behavioral Dynamics in Digital Content Consumption: An Attention-Based Neural Point Process Approach with Applications in Video Games	3
Consumer Transportation Costs and the Value of E-Commerce: Evidence from the Dutch Apparel Industry	3
Strategic Information Sharing of Online Platforms as Resellers or Marketplaces	3
Dual Role and Product Featuring Strategy of Digital Platform	3
Getting a Break in Bargaining: An Upside of Time Delays	3
Focus on Authors	3
Practice Prize Report: The 2020 and 2022 ISMS Gary Lilien Practice Prize Competition	3
Is the Money Spent on Short-Form Video Social Platforms Worth It? The Role of Advertising Spillover in a Large-Scale Randomized Field Experiment on ByteDance	2
Frontiers: Inequalities in Dealers’ Interest Rate Markups? A Gender- and Race-Based Analysis	2
Focus on Authors	2
Making Inclusive Product Design a Reality: How Company Culture and Research Bias Impact Investment	2
Visibility and Peer Influence in Durable Good Adoption	2
Look the Part? The Role of Profile Pictures in Online Labor Markets	2
Choice Frictions in Large Assortments	2
Price Salience and Product Choice	2
Browsing the Aisles or Browsing the App? How Online Grocery Shopping is Changing What We Buy	2
Gender-Based Pricing in Consumer Packaged Goods: A Pink Tax?	2
Design of Platform Reputation Systems: Optimal Information Disclosure	2
Government Policy, Strategic Consumer Behavior, and Spillovers to Retailers: The Case of Demonetization in India	2
Rejoinder: “Consumer Uncertainty and Purchase Decision Reversals: Theory and Evidence”	2
Advertising and Content Creation on Digital Content Platforms	2
Implications of Revenue Models and Technology for Content Moderation Strategies	2
Local Market Reaction to Brand Acquisitions: Evidence from the Craft Beer Industry	2
2022 Marketing Science Service Awards	2
Bad Apples on Rotten Tomatoes: Critics, Crowds, and Gender Bias in Product Ratings	2
Pushing Notifications as Dynamic Information Design	2
Leveraging the Power of Images in Managing Product Return Rates	2
Dynamic Pricing and Organic Waste Bans: A Study of Grocery Retailers’ Incentives to Reduce Food Waste	2
Morphing for Consumer Dynamics: Bandits Meet Hidden Markov Models	2
The Value of Descriptive Analytics: Evidence from Online Retailers	2
Augmented Difference-in-Differences	2
Focus on Authors	2
Focus On Authors	2
GMO and Non-GMO Labeling Effects: Evidence from a Quasi-Natural Experiment	2
Raw Ideas in the Fuzzy Front End: Verbosity Increases Perceived Creativity	2
Frontiers: Breaking the Glass Ceiling: Empowering Female Entrepreneurs Through Female Mentors	2
Editorial Board	2