Marketing Science

Article	Citations
Social and Spatiotemporal Impacts of Casino Jackpot Events	140
Estimating Sparse Spatial Demand to Manage Crowdsourced Supply in the Sharing Economy	118
Beyond Consumer Switching: Supply Responses to Food Packaging and Advertising Regulations	95
Making a Smooth Exit? Menthol Bans and Cigarette Sales in Massachusetts	85
Advertising as a Reminder: Evidence from the Dutch State Lottery	79
A Dynamic Model of Owner Acceptance in Peer-to-Peer Sharing Markets	76
Practice Prize Report: The 2024 Gary Lilien ISMS Practice Prize Competition	74
Communicating Attribute Importance Under Competition	70
Measuring Income and Wealth Effects on Private-Label Demand with Matched Administrative Data	69
Choice Architecture, Privacy Valuations, and Selection Bias in Consumer Data	60
Editorial Board	57
Designing Loot Boxes: Implications for Profits and Welfare	56
Focus on Authors	56
Letting Logos Speak: Leveraging Multiview Representation Learning for Data-Driven Branding and Logo Design	55
Platform Manipulation in Online Retail Marketplace with Sponsored Advertising	54
Opposing Influences of YouTube Influencers: Purchase and Usage Effects in the Video Game Industry	53
Price Caps by Matching Platforms: The Case of Ticket Resales	53
The Evolution of Discrimination in Online Markets: How the Rise in Anti-Asian Bias Affected Airbnb During the Pandemic	50
Do Sellers Benefit from Sponsored Product Listings? Evidence from an Online Marketplace	50
Show and Sell: Studying the Effects of Branded Cigarette Product Placement in TV Shows on Cigarette Sales	49
Focus on Authors	47
How Does Prepopulating Search Bars with Keywords Affect Online Consumer Behavior? A Field Experiment	46
2022 Guest Associate Editors and Ad Hoc Reviewers	45
Time-Inconsistent Preferences and Strategic Self-Control in Digital Content Consumption	44
Frontiers: Polarized America: From Political Polarization to Preference Polarization	43

Manufacturer–Retailer Relationships and the Distribution of New Products	43
Price Frictions and the Success of New Products	42
Overdiagnosis and Undertesting for Infectious Diseases	34
The Value of Professional Ties in B2B Markets	33
Frontiers: Digital Hermits	33
Frontiers: The Persuasive Effect of Fox News: Noncompliance with Social Distancing During the COVID-19 Pandemic	32
Close a Store to Open a Pandora’s Box? The Effects of Store Closure on Sales, Omnichannel Shopping, and Mobile App Usage	31
What Cookie-Based Advertising Effectiveness Fails to Measure	31
The Effect of Short-Term Rentals on Residential Investment	30
Consumer Response to Monetary Subsidies: A Structural Demand Analysis of the Supplemental Nutrition Assistance Program	30
Open and Private Exchanges in Display Advertising	29
Advertising as Information for Ranking E-Commerce Search Listings	29
Multiattribute Search: Empirical Evidence and Information Design	28
Consumer Search and Product Returns	28
Rejoinder: Spilling More Beans on Political Consumerism: It’s More of the Same Tune	27
Regulating Explainable Artificial Intelligence (XAI) May Harm Consumers	26
Endogenous Inequality in Decentralized Two-Sided Markets	26
The End of Tourist Traps: The Impact of Review Platforms on Quality Upgrading	25
Entrepreneurs and Investors: Funding-Induced Distortions in Lean Start-up Product Experiments and Innovation	25
Erratum on “Competing for Recommendations” Model by Zhou and Zou (2023)	25
Frontiers: Can Large Language Models Capture Human Preferences?	24
When the Data Are Out: Measuring Behavioral Changes Following a Data Breach	24
Heterogeneous Complementarity and Team Design: The Case of Real Estate Agents	24
Reciprocity and Unveiling in Two-Sided Reputation Systems: Evidence from an Experiment on Airbnb	22
Competitive Model Selection in Algorithmic Targeting	21
Using Text Analysis in Parallel Mediation Analysis	20
Behavior-Based Pricing Under Informed Privacy Consent: Unraveling Autonomy Paradox	19
Regional Poverty Alleviation Partnership and E-Commerce Trade	19
Alone, Together: A Model of Social (Mis)Learning from Consumer Reviews	19
Estimating Parameters of Structural Models Using Neural Networks	19
Editorial Board	18
The Value of Verified Employment Data for Consumer Lending: Evidence from Equifax	18
Multiobjective Personalization of Marketing Interventions	17
Latent Stratification for Incrementality Experiments	17
Editorial: Next Steps for Frontiers in Marketing Science	17
Rejoinder on “Frontiers: The Interplay of User-Generated Content, Content Industry Revenues, and Platform Regulation: Quasi-Experimental Evidence from YouTube”	16
Game Over? Assessing the Impact of Gamification Discontinuation on Mobile Banking Behaviors	16
Exploring Peer Effects Associated with User Retention in a Socially Connected Business	16
Virtual Collaboration Technology and International Business Coaching: Examining the Impact on Marketing Strategies and Sales	15
Editorial Board	15
Consumer Loyalty Programs and Retail Prices: Evidence from Gasoline Markets	15
The Language That Drives Engagement: A Systematic Large-scale Analysis of Headline Experiments	15
Designing an Online Retail Marketplace: Leveraging Information from Sponsored Advertising	15
Focus on Authors	15
Agency Market Power and Information Disclosure in Online Advertising	14
The Good-on-Paper Effect: How the Decision Context Influences Virtuous Behavior	14
Network Formation and Bargaining in Vertical Markets: The Case of Narrow Networks in Health Insurance	14
Selecting Data Granularity and Model Specification Using the Scaled Power Likelihood with Multiple Weights	14
Product Aesthetic Design: A Machine Learning Augmentation	14
Advertising Platforms and Privacy	14

The Persistence of Healthy Behaviors in Food Purchasing	13
Determinants of Channel Profitability: Retailers’ Control over Product Selections as Contracting Leverage	13
Editorial Board	13
Frontiers: Impact of Stay-at-Home-Orders and Cost-of-Living on Stimulus Response: Evidence from the CARES Act	13
Endogenous Consumption and Metered Paywalls	13
I Hear You: Does Quality Improve with Customer Voice?	13
Search Gaps and Consumer Fatigue	12
Reputation for Privacy	11
Editorial Board	11
Editorial Board	11
A Theory-Based Explainable Deep Learning Architecture for Music Emotion	11
When Bulldozers Loom: Informal Property Rights and Marketing Practice Innovation Among Emerging Market Microentrepreneurs	11
Restricting Speculative Reselling: When “How Much” Is the Question	11
Channel Coordination of Storable Goods	11
Editorial: Acknowledgments, Stocktaking, and Farewell	10
Designing Dealer Compensation in the Auto-Loan Market: Implications from a Policy Change	10
2024 Marketing Science Service Awards	10
Focus on Authors	10
Frontiers: Estimating the Long-Term Impact of Major Events on Consumption Patterns: Evidence from COVID-19	10
Frontiers: Generative AI and Personalized Video Advertisements	10
Can Rising Eco-sensitivity Hurt Sustainability? Eco-impact of Durable Goods Innovations	10
The Interactions of Customer Reviews and Price and Their Dual Roles in Conveying Quality Information	10
Frontiers: Virus Shook the Streaming Star: Estimating the COVID-19 Impact on Music Consumption	10
A Model of Information Security and Competition	10
Editorial: A New Chapter or a New Page for Marketing Science?	10
A Bias Correction Approach for Interference in Ranking Experiments	9
How Viewer Tuning, Presence, and Attention Respond to Ad Content and Predict Brand Search Lift	9
CCP Estimation of Dynamic Discrete Choice Demand Models with Segment Level Data and Continuous Unobserved Heterogeneity: Rethinking EV Subsidies vs. Infrastructure	9
Optimal Price Targeting	9
Comment on “Frontiers: Spilling the Beans on Political Consumerism: Do Social Media Boycotts and Buycotts Translate to Real Sales Impact?”	9
Erratum on the Pay-as-You-Wish Model by Chen et al. (2017)	9
Dynamic Coupon Targeting Using Batch Deep Reinforcement Learning: An Application to Livestream Shopping	9
Expert’s Recommendations in Product Choices: Information Provision, Conflicts of Interest, and Consumer Protection among U.S. Kidney Disease Patients	9
A Multiarmed Bandit Approach for House Ads Recommendations	9
Multiyear Impact of Backorder Delays: A Quasi-Experimental Approach	9
Frontiers: Does Carrying News Increase Engagement with Non-News Content on Social Media Platforms?	8
Personalizing Ad Load to Optimize Subscription and Ad Revenues: Product Strategies Constructed from Experiments on Pandora	8
Focus on Authors	8
The Impact of Voluntary Labeling	8
Focus on Authors	8
Parallel Experimentation and Competitive Interference on Online Advertising Platforms	8
Creation, Consumption, and Control of Sensitive Content	8
Frontiers: A Simple Forward Difference-in-Differences Method	8
Frontiers: Recommending What to Search: Sales Volume and Consumption Diversity Effects of a Query Recommender System	8
Banning Unsolicited Store Flyers: Does Helping the Environment Hurt Retailing?	8
Regulatory Spillovers and Data Governance: Evidence from the GDPR	7
Where Does Advertising Content Lead You? We Created a Bookstore to Find Out	7
The Promotional Effects of Live Streams by Twitch Influencers	7
Commentary on “Frontiers: Spilling the Beans on Political Consumerism: Do Social Media Boycotts and Buycotts Translate to Real Sales Impact?”	7
Editorial Board	7
Strategic Communication Before Price Haggling: A Tale of Two Orientations	7
Focus on Authors	6
Endogenous Costs, Market Competition, and Disclosure	6
Estimating the Value of Offsite Tracking Data to Advertisers: Evidence from Meta	6
Editorial: Marketing’s Role in the Evolving Discipline of Product Management	6
Frontiers: Pirating Foes or Creative Friends? Effects of User-Generated Condensed Clips on Demand for Streaming Services	6
Editorial Board	6
Reputation Inflation	6
Job Security, Gender, and Sales Performance: Evidence from a Retail Sales Context	6
The Role of Messenger in Advertising Content: Bayesian Persuasion Perspective	6
I Will Survive: Predicting Business Failures from Customer Ratings	5
Buying from a Competitor: A Model of Knowledge Spillover and Innovation	5
Search, Showrooming, and Retailer Variety	5
2023 Guest Associate Editors and Ad Hoc Reviewers	5
Bricks Processing Returns for Clicks: Can Foes Become Friends?	5
Focus on Authors	5
Editorial Board	5
Corruption and Stooges in Procurement	5
Frontiers: Unmasking Social Compliance Behavior During the Pandemic	5
Frontiers: Determining the Validity of Large Language Models for Automated Perceptual Analysis	5
Comment on “Frontiers: The Interplay of User-Generated Content, Content Industry Revenues, and Platform Regulation: Quasi-Experimental Evidence from YouTube”	5
Browse or Experience	5
Media Formats of Advertising	5
Rejoinder on “Competing for Recommendations: The Strategic Impact of Personalized Product Recommendations in Online Marketplaces”	5
Algorithmic Lending, Competition, and Strategic Provision of Preapproval Tools	5
Frontiers: Shrinkflation Aversion: When and Why Product Size Decreases Are Seen as More Unfair than Equivalent Price Increases	5
Frontiers: The Effect of an Ad Ban on Retailer Sales: Insights from a Natural Experiment	5
Focus on Authors	5
Focus on Authors	5
Peer-to-Peer Markets with Bilateral Ratings	5

Cashing Out Retirement Savings at Job Separation	4
Star-Cursed Lovers: Role of Popularity Information in Online Dating	4
Modeling Behavioral Dynamics in Digital Content Consumption: An Attention-Based Neural Point Process Approach with Applications in Video Games	4
Dual Role and Product Featuring Strategy of Digital Platform	4
Focus on Authors	4
Can AI and AI-Hybrids Detect Persuasion Skills? Salesforce Hiring with Conversational Video Interviews	4
Mapping Market Structure Evolution	4
Consumer Fairness Concerns and Dynamic Pricing in a Channel	4
Pricing Strategy of Competing Media Platforms	4
Consumer Transportation Costs and the Value of E-Commerce: Evidence from the Dutch Apparel Industry	4
Strategic Information Sharing of Online Platforms as Resellers or Marketplaces	4
Using Deep Learning to Overcome Privacy and Scalability Issues in Customer Data Transfer	4
Design of Platform Reputation Systems: Optimal Information Disclosure	3
Practice Prize Report: The 2020 and 2022 ISMS Gary Lilien Practice Prize Competition	3
Augmented Difference-in-Differences	3
Sustainable Consumption: A Strategic Analysis	3
Optimizing Scalable Targeted Marketing Policies with Constraints	3
Focus on Authors	3
Government Policy, Strategic Consumer Behavior, and Spillovers to Retailers: The Case of Demonetization in India	3
Making Inclusive Product Design a Reality: How Company Culture and Research Bias Impact Investment	3
Getting a Break in Bargaining: An Upside of Time Delays	3
Local Market Reaction to Brand Acquisitions: Evidence from the Craft Beer Industry	3
The Value of Descriptive Analytics: Evidence from Online Retailers	3
Focus on Authors	3
Rejoinder: “Consumer Uncertainty and Purchase Decision Reversals: Theory and Evidence”	3
Symbolic vs. Substantive Support: The Impact of Black Lives Matter on Black-Owned Businesses	3
Focus on Authors	3
Commentary on “Dynamic Incentives in Sales Force Compensation”	3
Advertising and Content Creation on Digital Content Platforms	3
Focus on Authors	3