Marketing Science

Article	Citations
Practice Prize Report: The 2024 Gary Lilien ISMS Practice Prize Competition	205
A Dynamic Model of Owner Acceptance in Peer-to-Peer Sharing Markets	155
Practice Paper—AI-Driven Behavioral Nudges for Organizations: An Integrative System for Sustainable Resource Management	140
Communicating Attribute Importance Under Competition	106
Estimating Sparse Spatial Demand to Manage Crowdsourced Supply in the Sharing Economy	90
Making a Smooth Exit? Menthol Bans and Cigarette Sales in Massachusetts	88
Advertising as a Reminder: Evidence from the Dutch State Lottery	80
Choice Architecture, Privacy Valuations, and Selection Bias in Consumer Data	78
Editorial Board	74
Focus on Authors	70
Focus on Authors	70
Do Sellers Benefit from Sponsored Product Listings? Evidence from an Online Marketplace	68
Show and Sell: Studying the Effects of Branded Cigarette Product Placement in TV Shows on Cigarette Sales	65
The Evolution of Discrimination in Online Markets: How the Rise in Anti-Asian Bias Affected Airbnb During the Pandemic	64
Designing Loot Boxes: Implications for Profits and Welfare	61
Price Caps by Matching Platforms: The Case of Ticket Resales	59
Opposing Influences of YouTube Influencers: Purchase and Usage Effects in the Video Game Industry	53
Focus on Authors	51
Platform Manipulation in Online Retail Marketplace with Sponsored Advertising	51
2022 Guest Associate Editors and Ad Hoc Reviewers	50
Frontiers: Polarized America: From Political Polarization to Preference Polarization	47
The Value of Professional Ties in B2B Markets	46
Manufacturer–Retailer Relationships and the Distribution of New Products	46
Price Frictions and the Success of New Products	45
How Does Prepopulating Search Bars with Keywords Affect Online Consumer Behavior? A Field Experiment	45

Automated Targeted Bidding for Sponsored Ads on E-Commerce Platforms	45
Overdiagnosis and Undertesting for Infectious Diseases	45
Frontiers: Digital Hermits	42
Consumer Response to Monetary Subsidies: A Structural Demand Analysis of the Supplemental Nutrition Assistance Program	39
What Cookie-Based Advertising Effectiveness Fails to Measure	39
Multiattribute Search: Empirical Evidence and Information Design	39
Open and Private Exchanges in Display Advertising	38
Talking Without Speaking: Paid Trolls on Social Media and Court Decision	37
The Effect of Short-Term Rentals on Residential Investment	35
Close a Store to Open a Pandora’s Box? The Effects of Store Closure on Sales, Omnichannel Shopping, and Mobile App Usage	33
Advertising as Information for Ranking E-Commerce Search Listings	32
Consumer Search and Product Returns	30
Heterogeneous Complementarity and Team Design: The Case of Real Estate Agents	30
Is Competition Only One Click Away? The Digital Markets Act’s Impact on Google Maps	30
Endogenous Inequality in Decentralized Two-Sided Markets	26
Erratum on “Competing for Recommendations” Model by Zhou and Zou (2023)	25
When the Data Are Out: Measuring Behavioral Changes Following a Data Breach	25
Entrepreneurs and Investors: Funding-Induced Distortions in Lean Start-up Product Experiments and Innovation	25
Regulating Explainable Artificial Intelligence (XAI) May Harm Consumers	25
Rejoinder: Spilling More Beans on Political Consumerism: It’s More of the Same Tune	25
The End of Tourist Traps: The Impact of Review Platforms on Quality Upgrading	24
Frontiers: Can Large Language Models Capture Human Preferences?	24
Competitive Model Selection in Algorithmic Targeting	24
Editorial Board	23
Alone, Together: A Model of Social (Mis)Learning from Consumer Reviews	23
Using Text Analysis in Parallel Mediation Analysis	23
Behavior-Based Pricing Under Informed Privacy Consent: Unraveling Autonomy Paradox	22
Estimating Parameters of Structural Models Using Neural Networks	22
Leveraging Large-Scale Granular Single-Source Data for TV Advertising: An Identification Strategy	22
Shrinkflation and Consumer Demand	22
Editorial: Next Steps for Frontiers in Marketing Science	21
Regional Poverty Alleviation Partnership and E-Commerce Trade	21
Virtual Collaboration Technology and International Business Coaching: Examining the Impact on Marketing Strategies and Sales	20
Editorial Board	20
Leveraging Generative Artificial Intelligence to Create Visual Content in Digital Advertising	19
Latent Stratification for Incrementality Experiments	19
Game Over? Assessing the Impact of Gamification Discontinuation on Mobile Banking Behaviors	19
Rejoinder on “Frontiers: The Interplay of User-Generated Content, Content Industry Revenues, and Platform Regulation: Quasi-Experimental Evidence from YouTube”	19
Consumer Loyalty Programs and Retail Prices: Evidence from Gasoline Markets	19
The Language That Drives Engagement: A Systematic Large-scale Analysis of Headline Experiments	19
Multiobjective Personalization of Marketing Interventions	19
Exploring Peer Effects Associated with User Retention in a Socially Connected Business	19
Focus on Authors	19
The Good-on-Paper Effect: How the Decision Context Influences Virtuous Behavior	18
The Persistence of Healthy Behaviors in Food Purchasing	18
Agency Market Power and Information Disclosure in Online Advertising	17
Strategic Capacity Commitment: A Channel Competition Perspective	17
Reputation for Privacy	16
Product Aesthetic Design: A Machine Learning Augmentation	16
Editorial Board	16

Advertising Platforms and Privacy	16
I Hear You: Does Quality Improve with Customer Voice?	15
Search Gaps and Consumer Fatigue	15
Endogenous Consumption and Metered Paywalls	15
Editorial Board	14
Restricting Speculative Reselling: When “How Much” Is the Question	14
Focus on Authors	14
Editorial Board	14
Designing Dealer Compensation in the Auto-Loan Market: Implications from a Policy Change	13
Multiyear Impact of Backorder Delays: A Quasi-Experimental Approach	13
Frontiers: Generative AI and Personalized Video Advertisements	13
Unraveling Multifaceted User Preferences on Digital Platforms: A Bayesian Deep-Learning Approach	13
The Interactions of Customer Reviews and Price and Their Dual Roles in Conveying Quality Information	13
Frontiers: Estimating the Long-Term Impact of Major Events on Consumption Patterns: Evidence from COVID-19	13
Channel Coordination of Storable Goods	13
When Bulldozers Loom: Informal Property Rights and Marketing Practice Innovation Among Emerging Market Microentrepreneurs	13
2024 Marketing Science Service Awards	13
Optimal Price Targeting	13
A Theory-Based Explainable Deep Learning Architecture for Music Emotion	13
Can Rising Eco-sensitivity Hurt Sustainability? Eco-impact of Durable Goods Innovations	12
The Impact of Voluntary Labeling	12
Expert’s Recommendations in Product Choices: Information Provision, Conflicts of Interest, and Consumer Protection among U.S. Kidney Disease Patients	12
Comment on “Frontiers: Spilling the Beans on Political Consumerism: Do Social Media Boycotts and Buycotts Translate to Real Sales Impact?”	12
A Model of Information Security and Competition	12
Dynamic Coupon Targeting Using Batch Deep Reinforcement Learning: An Application to Livestream Shopping	12
CCP Estimation of Dynamic Discrete Choice Demand Models with Segment Level Data and Continuous Unobserved Heterogeneity: Rethinking EV Subsidies vs. Infrastructure	12
A Bias Correction Approach for Interference in Ranking Experiments	11
Frontiers: A Simple Forward Difference-in-Differences Method	11
A Multiarmed Bandit Approach for House Ads Recommendations	11
Personalizing Ad Load to Optimize Subscription and Ad Revenues: Product Strategies Constructed from Experiments on Pandora	11
Creation, Consumption, and Control of Sensitive Content	11
How Viewer Tuning, Presence, and Attention Respond to Ad Content and Predict Brand Search Lift	11
2025 Ad Hoc Reviewers (Update)	11
Frontiers: Does Carrying News Increase Engagement with Non-News Content on Social Media Platforms?	11
Banning Unsolicited Store Flyers: Does Helping the Environment Hurt Retailing?	11
Focus on Authors	10
2025 Guest Associate Editors and Ad Hoc Reviewers	10
Commentary on “Frontiers: Spilling the Beans on Political Consumerism: Do Social Media Boycotts and Buycotts Translate to Real Sales Impact?”	10
Frontiers: Recommending What to Search: Sales Volume and Consumption Diversity Effects of a Query Recommender System	10
Strategic Communication Before Price Haggling: A Tale of Two Orientations	10
Focus on Authors	10
Endogenous Costs, Market Competition, and Disclosure	9
The Role of Messenger in Advertising Content: Bayesian Persuasion Perspective	9
The Promotional Effects of Live Streams by Twitch Influencers	9
Focus on Authors	9
Editorial: Marketing’s Role in the Evolving Discipline of Product Management	9
Frontiers: Pirating Foes or Creative Friends? Effects of User-Generated Condensed Clips on Demand for Streaming Services	9
Parallel Experimentation and Competitive Interference on Online Advertising Platforms	9
Editorial Board	9
Job Security, Gender, and Sales Performance: Evidence from a Retail Sales Context	9
Advertiser Learning in Direct Advertising Markets	9
Where Does Advertising Content Lead You? We Created a Bookstore to Find Out	9
Frontiers: The Effect of an Ad Ban on Retailer Sales: Insights from a Natural Experiment	8
Frontiers: Unmasking Social Compliance Behavior During the Pandemic	8
Frontiers: Determining the Validity of Large Language Models for Automated Perceptual Analysis	8
Comment on “Frontiers: The Interplay of User-Generated Content, Content Industry Revenues, and Platform Regulation: Quasi-Experimental Evidence from YouTube”	8
Focus on Authors	8
Estimating the Value of Offsite Tracking Data to Advertisers: Evidence from Meta	8
Buying from a Competitor: A Model of Knowledge Spillover and Innovation	8
Search, Showrooming, and Retailer Variety	8
Consumer Impatience, Technological Innovation, and Market Structure	8
Corruption and Stooges in Procurement	8
Editorial Board	8
Algorithmic Lending, Competition, and Strategic Provision of Preapproval Tools	8
2023 Guest Associate Editors and Ad Hoc Reviewers	8
Frontiers: Shrinkflation Aversion: When and Why Product Size Decreases Are Seen as More Unfair than Equivalent Price Increases	8
Focus on Authors	7
Rejoinder on “Competing for Recommendations: The Strategic Impact of Personalized Product Recommendations in Online Marketplaces”	7
Browse or Experience	7
Cashing Out Retirement Savings at Job Separation	7
Media Formats of Advertising	7
Focus on Authors	7
Focus on Authors	7
Editorial Board	7
Sustainable Consumption: A Strategic Analysis	6
Bricks Processing Returns for Clicks: Can Foes Become Friends?	6
Pricing Strategy of Competing Media Platforms	6
Can AI and AI-Hybrids Detect Persuasion Skills? Salesforce Hiring with Conversational Video Interviews	6
Getting a Break in Bargaining: An Upside of Time Delays	6
Consumer Transportation Costs and the Value of E-Commerce: Evidence from the Dutch Apparel Industry	6

Strategic Information Sharing of Online Platforms as Resellers or Marketplaces	6
Commentary on “Dynamic Incentives in Sales Force Compensation”	6
Mapping Market Structure Evolution	6
Peer-to-Peer Markets with Bilateral Ratings	6
A Deep-DiD Method to Estimate Heterogeneous Treatment Effects: Application to Content Creator Selection	6
Dual Role and Product Featuring Strategy of Digital Platform	5
Consumer Fairness Concerns and Dynamic Pricing in a Channel	5
Focus on Authors	5
Optimizing Scalable Targeted Marketing Policies with Constraints	5
The Value of Descriptive Analytics: Evidence from Online Retailers	5
Rejoinder: “Consumer Uncertainty and Purchase Decision Reversals: Theory and Evidence”	5
2025 Marketing Science Service Awards	5
Augmented Difference-in-Differences	5
Modeling Behavioral Dynamics in Digital Content Consumption: An Attention-Based Neural Point Process Approach with Applications in Video Games	5
Practice Prize Report: The 2020 and 2022 ISMS Gary Lilien Practice Prize Competition	5
Editorial Board	5
Making Inclusive Product Design a Reality: How Company Culture and Research Bias Impact Investment	5
Does Access to Human Coaches Lead to More Weight Loss Than With AI Coaches Alone?	5
Focus on Authors	5
Using Deep Learning to Overcome Privacy and Scalability Issues in Customer Data Transfer	5
Focus on Authors	5
Symbolic vs. Substantive Support: The Impact of Black Lives Matter on Black-Owned Businesses	5
Local Market Reaction to Brand Acquisitions: Evidence from the Craft Beer Industry	5
Advertising and Content Creation on Digital Content Platforms	5
Is the Money Spent on Short-Form Video Social Platforms Worth It? The Role of Advertising Spillover in a Large-Scale Randomized Field Experiment on ByteDance	5