Marketing Science

Article	Citations
Which Healthy Eating Nudges Work Best? A Meta-Analysis of Field Experiments	237
The Effect of Home-Sharing on House Prices and Rents: Evidence from Airbnb	135
Visual Listening In: Extracting Brand Image Portrayed on Social Media	108
Do Larger Audiences Generate Greater Revenues Under Pay What You Want? Evidence from a Live Streaming Platform	83
Targeting and Privacy in Mobile Advertising	78
The Market for Fake Reviews	57
Frontiers: Algorithmic Collusion: Supra-competitive Prices via Independent Algorithms	55
Managing Churn to Maximize Profits	51
The Short-Run Effects of the General Data Protection Regulation on Technology Venture Investment	46
Reciprocity and Unveiling in Two-Sided Reputation Systems: Evidence from an Experiment on Airbnb	45
Regulatory Spillovers and Data Governance: Evidence from the GDPR	45
Capturing Changes in Social Media Content: A Multiple Latent Changepoint Topic Model	42
Lifting the Veil: The Benefits of Cost Transparency	41
Competitive Imperfect Price Discrimination and Market Power	37
The Effect of Individual Online Reviews on Purchase Likelihood	37
Targeted Advertising and Consumer Inference	36
Search Duration	34
Media Platforms’ Content Provision Strategies and Sources of Profits	33
“Let the Sunshine In”: The Impact of Industry Payment Disclosure on Physician Prescription Behavior	33
Frontiers: The Persuasive Effect of Fox News: Noncompliance with Social Distancing During the COVID-19 Pandemic	33
Social Advertising Effectiveness Across Products: A Large-Scale Field Experiment	32
Valuing Intrinsic and Instrumental Preferences for Privacy	32
Referral Reward Size and New Customer Profitability	30
Profiting from the Decoy Effect: A Case Study of an Online Diamond Retailer	29
Name Similarity Encourages Generosity: A Field Experiment in Email Personalization	29

Price Fairness and Strategic Obfuscation	29
Inspiration from the “Biggest Loser”: Social Interactions in a Weight Loss Program	29
Identification and Estimation of Forward-Looking Behavior: The Case of Consumer Stockpiling	28
Influencing Social Media Influencers Through Affiliation	28
Price Bargaining and Competition in Online Platforms: An Empirical Analysis of the Daily Deal Market	25
When Consumers Learn, Money Burns: Signaling Quality via Advertising with Observational Learning and Word of Mouth	25
Conspicuous by Its Absence: Diagnostic Expert Testing Under Uncertainty	25
Frontiers: Supporting Content Marketing with Natural Language Generation	25
Frontiers: Virus Shook the Streaming Star: Estimating the COVID-19 Impact on Music Consumption	24
Frontiers: Can an Artificial Intelligence Algorithm Mitigate Racial Economic Inequality? An Analysis in the Context of Airbnb	24
Temporal Reframing and Participation in a Savings Program: A Field Experiment	23
Letting Logos Speak: Leveraging Multiview Representation Learning for Data-Driven Branding and Logo Design	23
Frontiers: Spilling the Beans on Political Consumerism: Do Social Media Boycotts and Buycotts Translate to Real Sales Impact?	22
The Impact of Coupons on the Visit-to-Purchase Funnel	22
Consumer Search and Purchase: An Empirical Investigation of Retargeting Based on Consumer Online Behaviors	22
Strategic Information Sharing of Online Platforms as Resellers or Marketplaces	21
Visibility and Peer Influence in Durable Good Adoption	21
The Impact of Increase in Minimum Wages on Consumer Perceptions of Service: A Transformer Model of Online Restaurant Reviews	20
Designing an Online Retail Marketplace: Leveraging Information from Sponsored Advertising	20
Regulating Deceptive Advertising: False Claims and Skeptical Consumers	20
Frontiers: The Impact of Ad-Blockers on Online Consumer Behavior	20
Estimation of Preference Heterogeneity in Markets with Costly Search	20
The Value of Descriptive Analytics: Evidence from Online Retailers	20
The Fateful First Consumer Review	19
Advertising in Health Insurance Markets	19
Cryptocurrency Adoption with Speculative Price Bubbles	19
Identifying Food Labeling Effects on Consumer Behavior	19
Understanding Large-Scale Dynamic Purchase Behavior	19
Frontiers: The Identity Fragmentation Bias	18
Implications of Revenue Models and Technology for Content Moderation Strategies	18
List Price and Discount in a Stochastic Selling Process	17
Beyond Consumer Switching: Supply Responses to Food Packaging and Advertising Regulations	17
Can Non-tiered Customer Loyalty Programs Be Profitable?	16
Quality Information Disclosure and Patient Reallocation in the Healthcare Industry: Evidence from Cardiac Surgery Report Cards	16
The Impact of Hospital Advertising on Patient Demand and Health Outcomes	16
Frontiers: How Support for Black Lives Matter Impacts Consumer Responses on Social Media	15
Reputation Inflation	15
The Effect of Over-the-Top Media Services on Piracy Search: Evidence from a Natural Experiment	15
Close Enough? A Large-Scale Exploration of Non-Experimental Approaches to Advertising Measurement	15
Introduction to the Special Issue on Marketing Science and Field Experiments	15
The End of the Express Road for Hybrid Vehicles: Can Governments’ Green Product Incentives Backfire?	15
Price Salience and Product Choice	14
Competing for Recommendations: The Strategic Impact of Personalized Product Recommendations in Online Marketplaces	14
Frontiers: Impact of Stay-at-Home-Orders and Cost-of-Living on Stimulus Response: Evidence from the CARES Act	14
Low-Price Guarantees in a Dual Channel of Distribution	14
Digital Piracy, Creative Productivity, and Customer Care Effort: Evidence from the Digital Publishing Industry	13
Design of Platform Reputation Systems: Optimal Information Disclosure	13
Preference Learning and Demand Forecast	13
Skippable Ads: Interactive Advertising on Digital Media Platforms	13
Increasing Retailer Loyalty Through the Use of Cash Back Rebate Sites	13

Star-Cursed Lovers: Role of Popularity Information in Online Dating	12
Spillovers from Mass Advertising: An Identification Strategy	12
Upstream Exploitation and Strategic Disclosure	12
The Role of Time-Varying Contextual Factors in Latent Attrition Models for Customer Base Analysis	11
Improving Text Analysis Using Sentence Conjunctions and Punctuation	11
Frontiers: Polarized America: From Political Polarization to Preference Polarization	11
Strategic Research and Development Investment Decisions in the Pharmaceutical Industry	11
Signaling Through Advertising When an Ad Can Be Blocked	11
Network Formation and Bargaining in Vertical Markets: The Case of Narrow Networks in Health Insurance	10
Consumer Fairness Concerns and Dynamic Pricing in a Channel	10
The Path to Click: Are You on It?	10
Competitive Advertising on Brand Search: Traffic Stealing and Click Quality	9
Search Gaps and Consumer Fatigue	9
Determinants of Channel Profitability: Retailers’ Control over Product Selections as Contracting Leverage	9
The Perils of Personalized Pricing with Network Effects	9
A Theoretical Analysis of the Lean Start-up Method	9
A Model of Brand Architecture Choice: A House of Brands vs. A Branded House	9
Dynamic Coupon Targeting Using Batch Deep Reinforcement Learning: An Application to Livestream Shopping	9
GMO and Non-GMO Labeling Effects: Evidence from a Quasi-Natural Experiment	9
Examining Salesperson Effort Allocation in Teams: A Randomized Field Experiment	9
A Dynamic Model of Optimal Retargeting	9
I Will Survive: Predicting Business Failures from Customer Ratings	8
Critical Condition: People Don’t Dislike a Corporate Experiment More Than They Dislike Its Worst Condition	8
Frontiers: Moment Marketing: Measuring Dynamics in Cross-Channel Ad Effectiveness	8
Pricing Under Dynamic Competition When Loyal Consumers Stockpile	8
Markdowns in Seasonal Conspicuous Goods	8
How and When to Use the Political Cycle to Identify Advertising Effects	7
Platform Search Design: The Roles of Precision and Price	7
Value of Aggregators	7
Endogenous Evaluation and Sequential Search	7
Writing More Compelling Creative Appeals: A Deep Learning-Based Approach	7
Random-Coefficients Logit Demand Estimation with Zero-Valued Market Shares	7
How Viewer Tuning, Presence, and Attention Respond to Ad Content and Predict Brand Search Lift	7
Frontiers: Estimating the Long-Term Impact of Major Events on Consumption Patterns: Evidence from COVID-19	7
Introduction to the Special Issue on Marketing Science and Health	7
Optimizing Price Menus for Duration Discounts: A Subscription Selectivity Field Experiment	6
Impact of Political Television Advertisements on Viewers’ Response to Subsequent Advertisements	6
Selecting Data Granularity and Model Specification Using the Scaled Power Likelihood with Multiple Weights	6
Superior Knowledge, Price Discrimination, and Customer Inspection	6
Integrating Textual Information into Models of Choice and Scaled Response Data	6
Product Aesthetic Design: A Machine Learning Augmentation	6
Simplifying Bias Correction for Selective Sampling: A Unified Distribution-Free Approach to Handling Endogenously Selected Samples	6
Entry of Platforms into Complementary Hardware Access Product Markets	6
Scalable Optimal Online Auctions	6
Mapping Market Structure Evolution	5
Consumer Transportation Costs and the Value of E-Commerce: Evidence from the Dutch Apparel Industry	5
New Features Free of Charge? Intertemporal Product Versions and Pricing in the Software Market	5
Time-Inconsistent Preferences and Strategic Self-Control in Digital Content Consumption	5
Using Deep Learning to Overcome Privacy and Scalability Issues in Customer Data Transfer	5
Can Facing the Truth Improve Outcomes? Effects of Information in Consumer Finance	5
Search, Showrooming, and Retailer Variety	5
Pushing Notifications as Dynamic Information Design	5
Modeling Dynamic User Interests: A Neural Matrix Factorization Approach	5
Pricing and Quality Provision in a Supply Relationship: A Model of Efficient Relational Contracts	5
When Franchisee Service Affects Demand: An Application to the Car Radiator Market and Resale Price Maintenance	5
A Model of Product Portfolio Design: Guiding Consumer Search Through Brand Positioning	5
The Good-on-Paper Effect: How the Decision Context Influences Virtuous Behavior	4
Scalable Data Fusion with Selection Correction: An Application to Customer Base Analysis	4
Frontiers: Framing Price Increase as Discount: A New Manipulation of Reference Price	4
Do “Made in USA” Claims Matter?	4
“Meet Me Halfway”: The Costs and Benefits of Bargaining	4
Advertising as a Reminder: Evidence from the Dutch State Lottery	4
Consumer Search, Price Promotions, and Counter-Cyclic Pricing	4
Open and Private Exchanges in Display Advertising	4
Leveraging the Power of Images in Managing Product Return Rates	4
The Persistence of Healthy Behaviors in Food Purchasing	4
Morphing for Consumer Dynamics: Bandits Meet Hidden Markov Models	4
Reaching for Gold: Frequent-Flyer Status Incentives and Moral Hazard	4
The Effect of Short-Term Rentals on Residential Investment	4
Can AI Help in Ideation? A Theory-Based Model for Idea Screening in Crowdsourcing Contests	4
No Substitute for the Real Thing: The Importance of In-Context Field Experiments in Fundraising	4
Cashing Out Retirement Savings at Job Separation	3
Intertemporal Price Discrimination in Sequential Quantity-Price Games	3
Platform Service Offering to Business Customers: Strategic Considerations in Engendering Seller Use of Marketing Tools	3
Augmented Difference-in-Differences	3
Understanding the Effectiveness of Peer Educator Outreach on Reducing Sexually Transmitted Infections: The Role of Prevention vs. Early Detection	3
Do Incentives to Review Help the Market? Evidence from a Field Experiment on Airbnb	3
Optimal Price Targeting	3
Economic Impact of Category Captaincy: An Examination of Assortments and Prices	3
The Air War vs. the Ground Game: An Analysis of Multichannel Marketing in U.S. Presidential Elections	3

Digitization and Flexibility: Evidence from the South Korean Movie Market	3
The Value of Verified Employment Data for Consumer Lending: Evidence from Equifax	3
I Hear You: Does Quality Improve with Customer Voice?	3
Raw Ideas in the Fuzzy Front End: Verbosity Increases Perceived Creativity	3
Estimating Marketing Component Effects: Double Machine Learning from Targeted Digital Promotions	3
Strategic Communication Before Price Haggling: A Tale of Two Orientations	3
Show and Sell: Studying the Effects of Branded Cigarette Product Placement in TV Shows on Cigarette Sales	2
Informational and Noninformational Advertising Content	2
Does Concealing Gender Identity Help Women Win the Competition? An Empirical Investigation into Online Video Games	2
Paywall Suspensions and Digital News Subscriptions	2
“We Are the World”: When More Equality Improves Efficiency and Antipandemic Consumptions Are Intervened	2
Invited Commentary—“How Support for Black Lives Matter Impacts Consumer Responses on Social Media”	2
Does Gender Matter? The Effect of Management Responses on Reviewing Behavior	2
Persuasion Contest: Disclosing Own and Rival Information	2
Winning Big: Scale and Success in Retail Entrepreneurship	2
Identifying State Dependence in Brand Choice: Evidence from Hurricanes	2
Welfare Effects of Personalized Rankings	2
Editorial: A New Chapter or a New Page for Marketing Science?	2
Gender-Based Pricing in Consumer Packaged Goods: A Pink Tax?	2
Frontiers: Which Firms Gain from Digital Advertising? Evidence from a Field Experiment	2
History and Country-of-Origin Effects	2
Comment on “Frontiers: Spilling the Beans on Political Consumerism: Do Social Media Boycotts and Buycotts Translate to Real Sales Impact?”	2
Pricing Strategy of Competing Media Platforms	2
Understanding Managers’ Trade-Offs Between Exploration and Exploitation	2
Endogenous Consumption and Metered Paywalls	2