OOIR: Observatory of International Research

Papers

(The TQCC of Marketing Science is 10. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2021-06-01 to 2025-06-01.)

Article	Citations
Choice Architecture, Privacy Valuations, and Selection Bias in Consumer Data	143
Digitization and Flexibility: Evidence from the South Korean Movie Market	115
Beyond Consumer Switching: Supply Responses to Food Packaging and Advertising Regulations	99
Social and Spatiotemporal Impacts of Casino Jackpot Events	81
Making a Smooth Exit? Menthol Bans and Cigarette Sales in Massachusetts	73
A Dynamic Model of Owner Acceptance in Peer-to-Peer Sharing Markets	68
Estimating Sparse Spatial Demand to Manage Crowdsourced Supply in the Sharing Economy	67
Advertising as a Reminder: Evidence from the Dutch State Lottery	67
Measuring Income and Wealth Effects on Private-Label Demand with Matched Administrative Data	63
Practice Prize Report: The 2024 Gary Lilien ISMS Practice Prize Competition	63
Editorial Board	62
Focus on Authors	61
Opposing Influences of YouTube Influencers: Purchase and Usage Effects in the Video Game Industry	59
Designing Loot Boxes: Implications for Profits and Welfare	48
The Evolution of Discrimination in Online Markets: How the Rise in Anti-Asian Bias Affected Airbnb During the Pandemic	48
“Meet Me Halfway”: The Costs and Benefits of Bargaining	48
Do Sellers Benefit from Sponsored Product Listings? Evidence from an Online Marketplace	46
Targeted Advertising and Consumer Inference	45
Show and Sell: Studying the Effects of Branded Cigarette Product Placement in TV Shows on Cigarette Sales	45
Focus on Authors	44
Letting Logos Speak: Leveraging Multiview Representation Learning for Data-Driven Branding and Logo Design	44
Platform Manipulation in Online Retail Marketplace with Sponsored Advertising	44
The Value of Professional Ties in B2B Markets	42
2022 Guest Associate Editors and Ad Hoc Reviewers	42
Manufacturer–Retailer Relationships and the Distribution of New Products	42

Frontiers: The Persuasive Effect of Fox News: Noncompliance with Social Distancing During the COVID-19 Pandemic	41
Price Frictions and the Success of New Products	39
Frontiers: Digital Hermits	37
Overdiagnosis and Undertesting for Infectious Diseases	36
Time-Inconsistent Preferences and Strategic Self-Control in Digital Content Consumption	36
Frontiers: Polarized America: From Political Polarization to Preference Polarization	35
The Effect of Short-Term Rentals on Residential Investment	34
What Cookie-Based Advertising Effectiveness Fails to Measure	32
Multiattribute Search: Empirical Evidence and Information Design	31
Advertising as Information for Ranking E-Commerce Search Listings	30
Open and Private Exchanges in Display Advertising	30
Close a Store to Open a Pandora’s Box? The Effects of Store Closure on Sales, Omnichannel Shopping, and Mobile App Usage	29
Consumer Search and Product Returns	27
The End of Tourist Traps: The Impact of Review Platforms on Quality Upgrading	26
Rejoinder: Spilling More Beans on Political Consumerism: It’s More of the Same Tune	25
Erratum on “Competing for Recommendations” Model by Zhou and Zou (2023)	25
Endogenous Inequality in Decentralized Two-Sided Markets	25
Competitive Model Selection in Algorithmic Targeting	24
Entrepreneurs and Investors: Funding-Induced Distortions in Lean Start-up Product Experiments and Innovation	23
When the Data Are Out: Measuring Behavioral Changes Following a Data Breach	23
Estimation of Preference Heterogeneity in Markets with Costly Search	23
Reciprocity and Unveiling in Two-Sided Reputation Systems: Evidence from an Experiment on Airbnb	22
Heterogeneous Complementarity and Team Design: The Case of Real Estate Agents	22
Regulating Explainable Artificial Intelligence (XAI) May Harm Consumers	22
Editorial Board	21
Frontiers: Can Large Language Models Capture Human Preferences?	21
The Value of Verified Employment Data for Consumer Lending: Evidence from Equifax	19
Estimating Parameters of Structural Models Using Neural Networks	19
Behavior-Based Pricing Under Informed Privacy Consent: Unraveling Autonomy Paradox	19
Editorial Board	18
Using Text Analysis in Parallel Mediation Analysis	18
Regional Poverty Alleviation Partnership and E-Commerce Trade	18
Consumer Loyalty Programs and Retail Prices: Evidence from Gasoline Markets	17
Latent Stratification for Incrementality Experiments	17
Multiobjective Personalization of Marketing Interventions	17
Editorial: Next Steps for Frontiers in Marketing Science	17
Virtual Collaboration Technology and International Business Coaching: Examining the Impact on Marketing Strategies and Sales	16
Rejoinder on “Frontiers: The Interplay of User-Generated Content, Content Industry Revenues, and Platform Regulation: Quasi-Experimental Evidence from YouTube”	16
Game Over? Assessing the Impact of Gamification Discontinuation on Mobile Banking Behaviors	15
The Language That Drives Engagement: A Systematic Large-scale Analysis of Headline Experiments	15
Focus On Authors	15
Designing an Online Retail Marketplace: Leveraging Information from Sponsored Advertising	15
Focus on Authors	15
Random-Coefficients Logit Demand Estimation with Zero-Valued Market Shares	14
The Good-on-Paper Effect: How the Decision Context Influences Virtuous Behavior	14
Determinants of Channel Profitability: Retailers’ Control over Product Selections as Contracting Leverage	14
Network Formation and Bargaining in Vertical Markets: The Case of Narrow Networks in Health Insurance	13
Advertising Platforms and Privacy	13
Product Aesthetic Design: A Machine Learning Augmentation	13
Agency Market Power and Information Disclosure in Online Advertising	13

Editorial Board	12
Reputation for Privacy	12
Understanding Large-Scale Dynamic Purchase Behavior	12
Frontiers: Impact of Stay-at-Home-Orders and Cost-of-Living on Stimulus Response: Evidence from the CARES Act	12
Selecting Data Granularity and Model Specification Using the Scaled Power Likelihood with Multiple Weights	12
The Persistence of Healthy Behaviors in Food Purchasing	12
Editorial: Acknowledgments, Stocktaking, and Farewell	11
I Hear You: Does Quality Improve with Customer Voice?	11
Restricting Speculative Reselling: When “How Much” Is the Question	11
Search Gaps and Consumer Fatigue	11
Endogenous Consumption and Metered Paywalls	11
A Theory-Based Explainable Deep Learning Architecture for Music Emotion	10
Frontiers: Virus Shook the Streaming Star: Estimating the COVID-19 Impact on Music Consumption	10
Frontiers: Generative AI and Personalized Video Advertisements	10
Designing Dealer Compensation in the Auto-Loan Market: Implications from a Policy Change	10
The Interactions of Customer Reviews and Price and Their Dual Roles in Conveying Quality Information	10
Editorial Board	10
Channel Coordination of Storable Goods	10
When Bulldozers Loom: Informal Property Rights and Marketing Practice Innovation Among Emerging Market Microentrepreneurs	10