OOIR: Observatory of International Research

Papers

(The TQCC of Marketing Science is 8. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2021-04-01 to 2025-04-01.)

Article	Citations
Combining Observational and Experimental Data to Improve Efficiency Using Imperfect Instruments	137
Augmented Difference-in-Differences	102
Targeting Advertising Spending and Price on the Hotelling Line	96
Game Over? Assessing the Impact of Gamification Discontinuation on Mobile Banking Behaviors	78
Practice Prize Report: The 2024 Gary Lilien ISMS Practice Prize Competition	65
Parallel Experimentation and Competitive Interference on Online Advertising Platforms	63
Multiobjective Personalization of Marketing Interventions	62
Editorial Board	57
Beyond Consumer Switching: Supply Responses to Food Packaging and Advertising Regulations	57
The Perils of Personalized Pricing with Network Effects	57
Editorial Board	56
Editorial: Next Steps for Frontiers in Marketing Science	53
Optimal Bundling of Events	53
Informational and Noninformational Advertising Content	48
Practice Prize Report: The 2020 and 2022 ISMS Gary Lilien Practice Prize Competition	47
Editorial Board	45
Focus on Authors	43
Pricing Under Dynamic Competition When Loyal Consumers Stockpile	41
Advertising as a Reminder: Evidence from the Dutch State Lottery	40
Consumer Loyalty Programs and Retail Prices: Evidence from Gasoline Markets	40
Where Does Advertising Content Lead You? We Created a Bookstore to Find Out	39
Focus on Authors	38
Local Market Reaction to Brand Acquisitions: Evidence from the Craft Beer Industry	38
Rejoinder on “Frontiers: The Interplay of User-Generated Content, Content Industry Revenues, and Platform Regulation: Quasi-Experimental Evidence from YouTube”	38
Editorial Board	35

Making a Smooth Exit? Menthol Bans and Cigarette Sales in Massachusetts	34
Frontiers: Smoke and Mirrors: Impact of E-cigarette Taxes on Underage Social Media Posting	34
Latent Stratification for Incrementality Experiments	33
Strategic Communication Before Price Haggling: A Tale of Two Orientations	32
Digitization and Flexibility: Evidence from the South Korean Movie Market	31
Commentary on “Frontiers: Spilling the Beans on Political Consumerism: Do Social Media Boycotts and Buycotts Translate to Real Sales Impact?”	30
The Value of Descriptive Analytics: Evidence from Online Retailers	28
A Dynamic Model of Owner Acceptance in Peer-to-Peer Sharing Markets	27
Slotting Fees and Price Discrimination in Retail Channels	26
Symbolic vs. Substantive Support: The Impact of Black Lives Matter on Black-Owned Businesses	25
The Language That Drives Engagement: A Systematic Large-scale Analysis of Headline Experiments	25
Optimizing Scalable Targeted Marketing Policies with Constraints	24
Social and Spatiotemporal Impacts of Casino Jackpot Events	23
Making Inclusive Product Design a Reality: How Company Culture and Research Bias Impact Investment	23
Focus on Authors	22
Advertising and Content Creation on Digital Content Platforms	21
Skippable Ads: Interactive Advertising on Digital Media Platforms	21
Winning Big: Scale and Success in Retail Entrepreneurship	21
Virtual Collaboration Technology and International Business Coaching: Examining the Impact on Marketing Strategies and Sales	20
History and Country-of-Origin Effects	20
Estimating Sparse Spatial Demand to Manage Crowdsourced Supply in the Sharing Economy	20
The Promotional Effects of Live Streams by Twitch Influencers	20
Choice Architecture, Privacy Valuations, and Selection Bias in Consumer Data	19
Estimating Marketing Component Effects: Double Machine Learning from Targeted Digital Promotions	19
Overage Charge or Loyalty Discount: When Should Extra Consumptions Be Penalized or Rewarded?	18
Signaling Through Advertising When an Ad Can Be Blocked	18
Asymmetric Impact of Matching Technology on Influencer Marketing: Implications for Platform Revenue	18
Frontiers: How Much Influencer Marketing Is Undisclosed? Evidence from Twitter	17
The Value of Platform Endorsement	17
Measuring Income and Wealth Effects on Private-Label Demand with Matched Administrative Data	16
Designing an Online Retail Marketplace: Leveraging Information from Sponsored Advertising	16
Regulatory Spillovers and Data Governance: Evidence from the GDPR	16
Frontiers: Recommending What to Search: Sales Volume and Consumption Diversity Effects of a Query Recommender System	16
The Impact of Loosening Concealed Carry Laws on Firearm Demand	15
Estimating the Value of Offsite Tracking Data to Advertisers: Evidence from Meta	15
The Short-Run Effects of the General Data Protection Regulation on Technology Venture Investment	15
Editorial Board	14
Random-Coefficients Logit Demand Estimation with Zero-Valued Market Shares	14
Engagement That Sells: Influencer Video Advertising on TikTok	14
The Good-on-Paper Effect: How the Decision Context Influences Virtuous Behavior	13
Network Formation and Bargaining in Vertical Markets: The Case of Narrow Networks in Health Insurance	13
Focus on Authors	12
Product Safety and Liability with Deceptive Advertising and Moral Hazard	12
A Dynamic Model of Optimal Retargeting	12
Editorial: Marketing’s Role in the Evolving Discipline of Product Management	12
Implications of Revenue Models and Technology for Content Moderation Strategies	11
Endogenous Costs, Market Competition, and Disclosure	11
The Persistence of Healthy Behaviors in Food Purchasing	11
2024 Guest Associate Editors and Ad Hoc Reviewers	11
Focus on Authors	11

Determinants of Channel Profitability: Retailers’ Control over Product Selections as Contracting Leverage	11
Frontiers: Inequalities in Dealers’ Interest Rate Markups? A Gender- and Race-Based Analysis	10
Design of Platform Reputation Systems: Optimal Information Disclosure	10
Focus on Authors	10
The Role of Messenger in Advertising Content: Bayesian Persuasion Perspective	10
Selecting Data Granularity and Model Specification Using the Scaled Power Likelihood with Multiple Weights	10
Morphing for Consumer Dynamics: Bandits Meet Hidden Markov Models	10
Focus on Authors	10
Editorial Board	9
2021 Guest Editors, Guest Associate Editors, and Ad Hoc Reviewers	9
Focus on Authors	9
Focus On Authors	9
The Evolution of Discrimination in Online Markets: How the Rise in Anti-Asian Bias Affected Airbnb During the Pandemic	8
Rejoinder: “Consumer Uncertainty and Purchase Decision Reversals: Theory and Evidence”	8
Focus on Authors	8
“Meet Me Halfway”: The Costs and Benefits of Bargaining	8
What Happens When a Retailer Drops a Product Category? Investigating the Consequences of Ending Tobacco Sales	8
Rebates Offered by a Multiproduct Firm	8
Show and Sell: Studying the Effects of Branded Cigarette Product Placement in TV Shows on Cigarette Sales	8