OOIR: Observatory of International Research

Papers

(The TQCC of Marketing Science is 11. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2021-10-01 to 2025-10-01.)

Article	Citations
Social and Spatiotemporal Impacts of Casino Jackpot Events	140
Estimating Sparse Spatial Demand to Manage Crowdsourced Supply in the Sharing Economy	118
Beyond Consumer Switching: Supply Responses to Food Packaging and Advertising Regulations	95
Making a Smooth Exit? Menthol Bans and Cigarette Sales in Massachusetts	85
Advertising as a Reminder: Evidence from the Dutch State Lottery	79
A Dynamic Model of Owner Acceptance in Peer-to-Peer Sharing Markets	76
Practice Prize Report: The 2024 Gary Lilien ISMS Practice Prize Competition	74
Communicating Attribute Importance Under Competition	70
Measuring Income and Wealth Effects on Private-Label Demand with Matched Administrative Data	69
Choice Architecture, Privacy Valuations, and Selection Bias in Consumer Data	60
Editorial Board	57
Focus on Authors	56
Designing Loot Boxes: Implications for Profits and Welfare	56
Letting Logos Speak: Leveraging Multiview Representation Learning for Data-Driven Branding and Logo Design	55
Platform Manipulation in Online Retail Marketplace with Sponsored Advertising	54
Opposing Influences of YouTube Influencers: Purchase and Usage Effects in the Video Game Industry	53
Price Caps by Matching Platforms: The Case of Ticket Resales	53
Do Sellers Benefit from Sponsored Product Listings? Evidence from an Online Marketplace	50
The Evolution of Discrimination in Online Markets: How the Rise in Anti-Asian Bias Affected Airbnb During the Pandemic	50
Show and Sell: Studying the Effects of Branded Cigarette Product Placement in TV Shows on Cigarette Sales	49
Focus on Authors	47
How Does Prepopulating Search Bars with Keywords Affect Online Consumer Behavior? A Field Experiment	46
2022 Guest Associate Editors and Ad Hoc Reviewers	45
Time-Inconsistent Preferences and Strategic Self-Control in Digital Content Consumption	44
Frontiers: Polarized America: From Political Polarization to Preference Polarization	43

Manufacturer–Retailer Relationships and the Distribution of New Products	43
Price Frictions and the Success of New Products	42
Overdiagnosis and Undertesting for Infectious Diseases	34
Frontiers: Digital Hermits	33
The Value of Professional Ties in B2B Markets	33
Frontiers: The Persuasive Effect of Fox News: Noncompliance with Social Distancing During the COVID-19 Pandemic	32
What Cookie-Based Advertising Effectiveness Fails to Measure	31
Close a Store to Open a Pandora’s Box? The Effects of Store Closure on Sales, Omnichannel Shopping, and Mobile App Usage	31
The Effect of Short-Term Rentals on Residential Investment	30
Consumer Response to Monetary Subsidies: A Structural Demand Analysis of the Supplemental Nutrition Assistance Program	30
Open and Private Exchanges in Display Advertising	29
Advertising as Information for Ranking E-Commerce Search Listings	29
Multiattribute Search: Empirical Evidence and Information Design	28
Consumer Search and Product Returns	28
Rejoinder: Spilling More Beans on Political Consumerism: It’s More of the Same Tune	27
Regulating Explainable Artificial Intelligence (XAI) May Harm Consumers	26
Endogenous Inequality in Decentralized Two-Sided Markets	26
Erratum on “Competing for Recommendations” Model by Zhou and Zou (2023)	25
The End of Tourist Traps: The Impact of Review Platforms on Quality Upgrading	25
Entrepreneurs and Investors: Funding-Induced Distortions in Lean Start-up Product Experiments and Innovation	25
Heterogeneous Complementarity and Team Design: The Case of Real Estate Agents	24
Frontiers: Can Large Language Models Capture Human Preferences?	24
When the Data Are Out: Measuring Behavioral Changes Following a Data Breach	24
Reciprocity and Unveiling in Two-Sided Reputation Systems: Evidence from an Experiment on Airbnb	22
Competitive Model Selection in Algorithmic Targeting	21
Using Text Analysis in Parallel Mediation Analysis	20
Estimating Parameters of Structural Models Using Neural Networks	19
Behavior-Based Pricing Under Informed Privacy Consent: Unraveling Autonomy Paradox	19
Regional Poverty Alleviation Partnership and E-Commerce Trade	19
Alone, Together: A Model of Social (Mis)Learning from Consumer Reviews	19
The Value of Verified Employment Data for Consumer Lending: Evidence from Equifax	18
Editorial Board	18
Editorial: Next Steps for Frontiers in Marketing Science	17
Multiobjective Personalization of Marketing Interventions	17
Latent Stratification for Incrementality Experiments	17
Exploring Peer Effects Associated with User Retention in a Socially Connected Business	16
Rejoinder on “Frontiers: The Interplay of User-Generated Content, Content Industry Revenues, and Platform Regulation: Quasi-Experimental Evidence from YouTube”	16
Game Over? Assessing the Impact of Gamification Discontinuation on Mobile Banking Behaviors	16
Focus on Authors	15
Virtual Collaboration Technology and International Business Coaching: Examining the Impact on Marketing Strategies and Sales	15
Editorial Board	15
Consumer Loyalty Programs and Retail Prices: Evidence from Gasoline Markets	15
The Language That Drives Engagement: A Systematic Large-scale Analysis of Headline Experiments	15
Designing an Online Retail Marketplace: Leveraging Information from Sponsored Advertising	15
Agency Market Power and Information Disclosure in Online Advertising	14
The Good-on-Paper Effect: How the Decision Context Influences Virtuous Behavior	14
Network Formation and Bargaining in Vertical Markets: The Case of Narrow Networks in Health Insurance	14
Selecting Data Granularity and Model Specification Using the Scaled Power Likelihood with Multiple Weights	14
Product Aesthetic Design: A Machine Learning Augmentation	14
Advertising Platforms and Privacy	14

Endogenous Consumption and Metered Paywalls	13
I Hear You: Does Quality Improve with Customer Voice?	13
The Persistence of Healthy Behaviors in Food Purchasing	13
Determinants of Channel Profitability: Retailers’ Control over Product Selections as Contracting Leverage	13
Editorial Board	13
Frontiers: Impact of Stay-at-Home-Orders and Cost-of-Living on Stimulus Response: Evidence from the CARES Act	13
Search Gaps and Consumer Fatigue	12
Restricting Speculative Reselling: When “How Much” Is the Question	11
Channel Coordination of Storable Goods	11
Reputation for Privacy	11
Editorial Board	11
A Theory-Based Explainable Deep Learning Architecture for Music Emotion	11
When Bulldozers Loom: Informal Property Rights and Marketing Practice Innovation Among Emerging Market Microentrepreneurs	11
Editorial Board	11