OOIR: Observatory of International Research

Papers

(The TQCC of Marketing Science is 11. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2020-05-01 to 2024-05-01.)

Article	Citations
Which Healthy Eating Nudges Work Best? A Meta-Analysis of Field Experiments	245
The Effect of Home-Sharing on House Prices and Rents: Evidence from Airbnb	139
Visual Listening In: Extracting Brand Image Portrayed on Social Media	110
Do Larger Audiences Generate Greater Revenues Under Pay What You Want? Evidence from a Live Streaming Platform	90
Targeting and Privacy in Mobile Advertising	81
The Market for Fake Reviews	64
Frontiers: Algorithmic Collusion: Supra-competitive Prices via Independent Algorithms	56
Managing Churn to Maximize Profits	54
Regulatory Spillovers and Data Governance: Evidence from the GDPR	51
The Short-Run Effects of the General Data Protection Regulation on Technology Venture Investment	49
Reciprocity and Unveiling in Two-Sided Reputation Systems: Evidence from an Experiment on Airbnb	48
Capturing Changes in Social Media Content: A Multiple Latent Changepoint Topic Model	43
Lifting the Veil: The Benefits of Cost Transparency	43
The Effect of Individual Online Reviews on Purchase Likelihood	38
Targeted Advertising and Consumer Inference	37
Search Duration	37
Competitive Imperfect Price Discrimination and Market Power	37
Valuing Intrinsic and Instrumental Preferences for Privacy	35
“Let the Sunshine In”: The Impact of Industry Payment Disclosure on Physician Prescription Behavior	34
Media Platforms’ Content Provision Strategies and Sources of Profits	34
Social Advertising Effectiveness Across Products: A Large-Scale Field Experiment	34
Frontiers: The Persuasive Effect of Fox News: Noncompliance with Social Distancing During the COVID-19 Pandemic	34
Frontiers: Supporting Content Marketing with Natural Language Generation	32
Name Similarity Encourages Generosity: A Field Experiment in Email Personalization	32
Referral Reward Size and New Customer Profitability	31

Inspiration from the “Biggest Loser”: Social Interactions in a Weight Loss Program	31
Profiting from the Decoy Effect: A Case Study of an Online Diamond Retailer	30
Identification and Estimation of Forward-Looking Behavior: The Case of Consumer Stockpiling	29
Price Fairness and Strategic Obfuscation	29
Influencing Social Media Influencers Through Affiliation	28
Frontiers: Can an Artificial Intelligence Algorithm Mitigate Racial Economic Inequality? An Analysis in the Context of Airbnb	28
Frontiers: Virus Shook the Streaming Star: Estimating the COVID-19 Impact on Music Consumption	26
When Consumers Learn, Money Burns: Signaling Quality via Advertising with Observational Learning and Word of Mouth	25
Temporal Reframing and Participation in a Savings Program: A Field Experiment	25
Price Bargaining and Competition in Online Platforms: An Empirical Analysis of the Daily Deal Market	25
Conspicuous by Its Absence: Diagnostic Expert Testing Under Uncertainty	25
Visibility and Peer Influence in Durable Good Adoption	25
Letting Logos Speak: Leveraging Multiview Representation Learning for Data-Driven Branding and Logo Design	24
Frontiers: Spilling the Beans on Political Consumerism: Do Social Media Boycotts and Buycotts Translate to Real Sales Impact?	23
Consumer Search and Purchase: An Empirical Investigation of Retargeting Based on Consumer Online Behaviors	23
The Impact of Increase in Minimum Wages on Consumer Perceptions of Service: A Transformer Model of Online Restaurant Reviews	22
The Value of Descriptive Analytics: Evidence from Online Retailers	22
Strategic Information Sharing of Online Platforms as Resellers or Marketplaces	22
The Impact of Coupons on the Visit-to-Purchase Funnel	22
Frontiers: The Impact of Ad-Blockers on Online Consumer Behavior	22
Understanding Large-Scale Dynamic Purchase Behavior	22
Identifying Food Labeling Effects on Consumer Behavior	21
Designing an Online Retail Marketplace: Leveraging Information from Sponsored Advertising	21
Estimation of Preference Heterogeneity in Markets with Costly Search	21
Frontiers: How Support for Black Lives Matter Impacts Consumer Responses on Social Media	21
Cryptocurrency Adoption with Speculative Price Bubbles	21
Regulating Deceptive Advertising: False Claims and Skeptical Consumers	20
Advertising in Health Insurance Markets	20
The Fateful First Consumer Review	19
Implications of Revenue Models and Technology for Content Moderation Strategies	19
Beyond Consumer Switching: Supply Responses to Food Packaging and Advertising Regulations	19
The Impact of Hospital Advertising on Patient Demand and Health Outcomes	18
Frontiers: The Identity Fragmentation Bias	18
List Price and Discount in a Stochastic Selling Process	17
Close Enough? A Large-Scale Exploration of Non-Experimental Approaches to Advertising Measurement	17
Reputation Inflation	16
Quality Information Disclosure and Patient Reallocation in the Healthcare Industry: Evidence from Cardiac Surgery Report Cards	16
Can Non-tiered Customer Loyalty Programs Be Profitable?	16
The Effect of Over-the-Top Media Services on Piracy Search: Evidence from a Natural Experiment	15
The End of the Express Road for Hybrid Vehicles: Can Governments’ Green Product Incentives Backfire?	15
Low-Price Guarantees in a Dual Channel of Distribution	15
Digital Piracy, Creative Productivity, and Customer Care Effort: Evidence from the Digital Publishing Industry	15
Introduction to the Special Issue on Marketing Science and Field Experiments	15
Preference Learning and Demand Forecast	15
Competing for Recommendations: The Strategic Impact of Personalized Product Recommendations in Online Marketplaces	14
Skippable Ads: Interactive Advertising on Digital Media Platforms	14
Price Salience and Product Choice	14
Frontiers: Impact of Stay-at-Home-Orders and Cost-of-Living on Stimulus Response: Evidence from the CARES Act	14
Upstream Exploitation and Strategic Disclosure	13
Design of Platform Reputation Systems: Optimal Information Disclosure	13

Frontiers: Polarized America: From Political Polarization to Preference Polarization	13
Increasing Retailer Loyalty Through the Use of Cash Back Rebate Sites	13
Star-Cursed Lovers: Role of Popularity Information in Online Dating	12
Spillovers from Mass Advertising: An Identification Strategy	12
Improving Text Analysis Using Sentence Conjunctions and Punctuation	12
Strategic Research and Development Investment Decisions in the Pharmaceutical Industry	11
Search Gaps and Consumer Fatigue	11
Dynamic Coupon Targeting Using Batch Deep Reinforcement Learning: An Application to Livestream Shopping	11
Signaling Through Advertising When an Ad Can Be Blocked	11
Consumer Fairness Concerns and Dynamic Pricing in a Channel	11
The Role of Time-Varying Contextual Factors in Latent Attrition Models for Customer Base Analysis	11