OOIR: Observatory of International Research

Papers

(The H4-Index of Psychology & Marketing is 50. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2021-11-01 to 2025-11-01.)

Article	Citations
	672
Issue Information	592
Issue Information	388
Issue Information	347
The tip of the tongue: Language‐based chronic social exclusion and tipping as a refocusing strategy	311
Bayesian inference and consumer behavioral theory	205
I personally like it: Preference for minority endorsement in the early stage of the consumer decision journey	186
	177
The impact of childhood environments on the sunk‐cost fallacy	153
To touch or not to touch: Examining the role of choice set size	149
The impact of service robots on consumer response: Examining the roles of consumers' service expertise and technology expertise	124
The impact of financial scarcity on green consumption: Sequential mediating effects of anxiety and self‐efficacy	116
Charitable Triad Theory: How donors, beneficiaries, and fundraisers influence charitable giving	114
Anthropomorphic Sad Expressions Reduce Waste of “Single” Imperfect Food	107
How Invoking Science in the Production Process of Geographical Indication Products Impacts Consumer's Perceived Authenticity and Product Valuation	103
Adbusting: How advertising altered by activists affects brands	101
Cause‐related marketing of luxury brands: Nudging materialists to act prosocially	99
Is it risky to subscribe? Perceived control and subscription choice	97
Merits matter: A new perspective on multifaceted pride and its effects on conspicuous consumption	93
	93
Managing Consumer Satisfaction Amid Sustainability Policy‐Induced Service Failures: The Role of Replacement Quality and Communication Strategies	90
Seeking variety on the move: The effect of residential mobility on variety seeking	89
Investigating the effectiveness of virtual influencers in prosocial marketing	82
Consumer guilt proneness scale—Assessing individual differences in responses to transgressive consumption situations	80
How power increases preference for experiential purchases but not for material purchases	79

Correction to “Empowered by Representation: How Plus‐Size Models Create Brand Evangelists”	78
Darker Logos Are Seen as For‐Profits and Lighter Logos as Nonprofits	77
Mega‐influencers and brand dynamics: Shaping attitudes toward leading and challenger brands through electronic word of mouth	75
Gamification's role in fostering user engagement with healthy food‐based digital content	74
The effect of anthropomorphized technology failure on the desire to connect with others	74
Virtual is so real! Consumers' evaluation of product packaging in virtual reality	73
Against the Green Schema: How Gen‐AI Negatively Impacts Green Influencer Posts	71
	70
Of happy larks and unhappy owls: Why morning versus evening types feel different levels of happiness from experiential versus material purchases	67
Issue Information	66
The influence of companies' moral associations on the product consumption experience: The role of moral disgust	64
Embracing Hedonism While Being Young: The Effects of Compulsive Buying, Compulsive Hoarding, and Spendthriftness	63
Algorithm fashion designer? ascribed mind and perceived design expertise of AI versus human	61
Marketing analytics: The bridge between customer psychology and marketing decision‐making	60
A systematic review on political ideology and persuasion	60
Prevalent elements of consumer wellbeing in wearable technology use: An interdisciplinary systematic review and future research agenda	59
Temporary or permanent social media post? The impact of product type	59
Issue Information	59
The self on display: The impact of self‐objectification on luxury consumption	57
Fear of missing out in the digital age: The role of social media satisfaction and advertising engagement	56
Framing the Future: How AI's Creation Versus Generation Visuals Affects Consumer Willingness to Pay	56
NFT luxury brand marketing in the metaverse: Leveraging blockchain‐certified NFTs to drive consumer behavior	55
Bragging About Valuable Resources? The Dual Effect of Companies’ AI and Human Self‐Promotion	54
Empathy at the heart of customer experience: A holistic framework for understanding and enhancing consumer empathy through the lens of customer experience	50
Beyond the Post: How Profile Picture Changes Shape Consumer Perceptions of Brand Activism	50
Is this really me? Investigating brand personality self‐congruity on consumer behavior in video‐based social media	50
Implicit Ethical Consumerism: Development and Cross‐Cultural Validation of a Novel Affect‐Misattribution Measure	50