OOIR: Observatory of International Research

Papers

(The H4-Index of Psychology & Marketing is 53. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2022-08-01 to 2026-08-01.)

Article	Citations
Issue Information	755
Issue Information	212
Bayesian inference and consumer behavioral theory	197
	168
To touch or not to touch: Examining the role of choice set size	148
Consumer guilt proneness scale—Assessing individual differences in responses to transgressive consumption situations	143
Issue Information	138
Correction to “Empowered by Representation: How Plus‐Size Models Create Brand Evangelists”	137
Merits matter: A new perspective on multifaceted pride and its effects on conspicuous consumption	126
Mental Capacity and Decision Making: Where to From Here?	123
Darker Logos Are Seen as For‐Profits and Lighter Logos as Nonprofits	123
The impact of childhood environments on the sunk‐cost fallacy	113
Managing Consumer Satisfaction Amid Sustainability Policy‐Induced Service Failures: The Role of Replacement Quality and Communication Strategies	109
The impact of service robots on consumer response: Examining the roles of consumers' service expertise and technology expertise	108
Gamification's role in fostering user engagement with healthy food‐based digital content	106
The impact of financial scarcity on green consumption: Sequential mediating effects of anxiety and self‐efficacy	105
Too Caring to Be Real? Autonomy‐Supportive AI, Intimacy Gains, and Authenticity Loss	104
The tip of the tongue: Language‐based chronic social exclusion and tipping as a refocusing strategy	102
I personally like it: Preference for minority endorsement in the early stage of the consumer decision journey	101
Aging and Sustainable Consumption: An Investigation of the Role of Time Perspective	101
Adbusting: How advertising altered by activists affects brands	96
Mega‐influencers and brand dynamics: Shaping attitudes toward leading and challenger brands through electronic word of mouth	93
Emotion and Engagement Across the Idol Spectrum: Comparing Virtual and Human Idols	89
Is it risky to subscribe? Perceived control and subscription choice	87
Virtual is so real! Consumers' evaluation of product packaging in virtual reality	87

Seeking variety on the move: The effect of residential mobility on variety seeking	87
Social Versus Emotional Loneliness: Diverging Consumer Responses to Anthropomorphic AI Service Robots	81
Against the Green Schema: How Gen‐AI Negatively Impacts Green Influencer Posts	80
How Invoking Science in the Production Process of Geographical Indication Products Impacts Consumer's Perceived Authenticity and Product Valuation	79
How power increases preference for experiential purchases but not for material purchases	79
Investigating the effectiveness of virtual influencers in prosocial marketing	78
Anthropomorphic Sad Expressions Reduce Waste of “Single” Imperfect Food	78
Issue Information	76
Issue Information	73
Implicit Ethical Consumerism: Development and Cross‐Cultural Validation of a Novel Affect‐Misattribution Measure	73
Of happy larks and unhappy owls: Why morning versus evening types feel different levels of happiness from experiential versus material purchases	72
Dynamic Evolution and Transformative Trends in the Consumer Market: A Technology Paradox Perspective	70
Embracing Hedonism While Being Young: The Effects of Compulsive Buying, Compulsive Hoarding, and Spendthriftness	69
How brand gender affects consumer preference for sweet food: The role of the association between gender and taste	69
Do Not Think Ahead of Me: High‐Personalization Chatbots Can Backfire During the Goal Formation Stage	68
Empathy at the heart of customer experience: A holistic framework for understanding and enhancing consumer empathy through the lens of customer experience	67
Marketing analytics: The bridge between customer psychology and marketing decision‐making	64
A systematic review on political ideology and persuasion	63
What's in a Name? Personalization, Self‐Accountability, and Health‐Related Consumer Choices	63
Prevalent elements of consumer wellbeing in wearable technology use: An interdisciplinary systematic review and future research agenda	62
Bragging About Valuable Resources? The Dual Effect of Companies’ AI and Human Self‐Promotion	60
The self on display: The impact of self‐objectification on luxury consumption	59
Algorithm fashion designer? ascribed mind and perceived design expertise of AI versus human	58
I, chatbot! the impact of anthropomorphism and gaze direction on willingness to disclose personal information and behavioral intentions	58
Framing the Future: How AI's Creation Versus Generation Visuals Affects Consumer Willingness to Pay	57
Beyond the Post: How Profile Picture Changes Shape Consumer Perceptions of Brand Activism	56
NFT luxury brand marketing in the metaverse: Leveraging blockchain‐certified NFTs to drive consumer behavior	55
Is this really me? Investigating brand personality self‐congruity on consumer behavior in video‐based social media	55