OOIR: Observatory of International Research

Papers

(The H4-Index of Psychology & Marketing is 50. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2022-01-01 to 2026-01-01.)

Article	Citations
	743
Issue Information	636
Issue Information	382
Issue Information	333
The tip of the tongue: Language‐based chronic social exclusion and tipping as a refocusing strategy	215
Bayesian inference and consumer behavioral theory	204
Darker Logos Are Seen as For‐Profits and Lighter Logos as Nonprofits	190
To touch or not to touch: Examining the role of choice set size	165
How Invoking Science in the Production Process of Geographical Indication Products Impacts Consumer's Perceived Authenticity and Product Valuation	156
	139
	133
Managing Consumer Satisfaction Amid Sustainability Policy‐Induced Service Failures: The Role of Replacement Quality and Communication Strategies	126
The effect of anthropomorphized technology failure on the desire to connect with others	116
Correction to “Empowered by Representation: How Plus‐Size Models Create Brand Evangelists”	111
Anthropomorphic Sad Expressions Reduce Waste of “Single” Imperfect Food	109
How power increases preference for experiential purchases but not for material purchases	101
Merits matter: A new perspective on multifaceted pride and its effects on conspicuous consumption	101
Consumer guilt proneness scale—Assessing individual differences in responses to transgressive consumption situations	98
Seeking variety on the move: The effect of residential mobility on variety seeking	97
Cause‐related marketing of luxury brands: Nudging materialists to act prosocially	95
The impact of childhood environments on the sunk‐cost fallacy	90
Investigating the effectiveness of virtual influencers in prosocial marketing	88
Adbusting: How advertising altered by activists affects brands	88
Mega‐influencers and brand dynamics: Shaping attitudes toward leading and challenger brands through electronic word of mouth	84
Is it risky to subscribe? Perceived control and subscription choice	83

The impact of financial scarcity on green consumption: Sequential mediating effects of anxiety and self‐efficacy	79
Gamification's role in fostering user engagement with healthy food‐based digital content	78
Against the Green Schema: How Gen‐AI Negatively Impacts Green Influencer Posts	77
I personally like it: Preference for minority endorsement in the early stage of the consumer decision journey	76
Virtual is so real! Consumers' evaluation of product packaging in virtual reality	70
The impact of service robots on consumer response: Examining the roles of consumers' service expertise and technology expertise	69
Issue Information	69
Charitable Triad Theory: How donors, beneficiaries, and fundraisers influence charitable giving	69
Bragging About Valuable Resources? The Dual Effect of Companies’ AI and Human Self‐Promotion	66
NFT luxury brand marketing in the metaverse: Leveraging blockchain‐certified NFTs to drive consumer behavior	66
The role of sensory marketing and brand experience in building emotional attachment and brand loyalty in luxury retail stores	65
Temporary or permanent social media post? The impact of product type	64
Empathy at the heart of customer experience: A holistic framework for understanding and enhancing consumer empathy through the lens of customer experience	62
Embracing Hedonism While Being Young: The Effects of Compulsive Buying, Compulsive Hoarding, and Spendthriftness	61
Issue Information	61
Beyond the Post: How Profile Picture Changes Shape Consumer Perceptions of Brand Activism	60
How brand gender affects consumer preference for sweet food: The role of the association between gender and taste	59
Implicit Ethical Consumerism: Development and Cross‐Cultural Validation of a Novel Affect‐Misattribution Measure	57
A systematic review on political ideology and persuasion	54
The influence of companies' moral associations on the product consumption experience: The role of moral disgust	54
Of happy larks and unhappy owls: Why morning versus evening types feel different levels of happiness from experiential versus material purchases	53
Marketing analytics: The bridge between customer psychology and marketing decision‐making	53
Is this really me? Investigating brand personality self‐congruity on consumer behavior in video‐based social media	52
I, chatbot! the impact of anthropomorphism and gaze direction on willingness to disclose personal information and behavioral intentions	51
Framing the Future: How AI's Creation Versus Generation Visuals Affects Consumer Willingness to Pay	51
The self on display: The impact of self‐objectification on luxury consumption	50