OOIR: Observatory of International Research

Papers

(The H4-Index of Psychology & Marketing is 49. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2021-08-01 to 2025-08-01.)

Article	Citations
	584
Issue Information	529
Issue Information	341
Issue Information	293
The impact of childhood environments on the sunk‐cost fallacy	267
	186
	164
I personally like it: Preference for minority endorsement in the early stage of the consumer decision journey	157
The tip of the tongue: Language‐based chronic social exclusion and tipping as a refocusing strategy	132
Bayesian inference and consumer behavioral theory	124
	111
Merits matter: A new perspective on multifaceted pride and its effects on conspicuous consumption	103
Mega‐influencers and brand dynamics: Shaping attitudes toward leading and challenger brands through electronic word of mouth	101
Adbusting: How advertising altered by activists affects brands	100
The impact of financial scarcity on green consumption: Sequential mediating effects of anxiety and self‐efficacy	99
The impact of service robots on consumer response: Examining the roles of consumers' service expertise and technology expertise	88
How power increases preference for experiential purchases but not for material purchases	87
Seeking variety on the move: The effect of residential mobility on variety seeking	86
Cause‐related marketing of luxury brands: Nudging materialists to act prosocially	84
Gamification's role in fostering user engagement with healthy food‐based digital content	83
Is it risky to subscribe? Perceived control and subscription choice	81
To touch or not to touch: Examining the role of choice set size	80
The impact of COVID‐19 on consumer evaluation of authentic advertising messages	78
Consumer guilt proneness scale—Assessing individual differences in responses to transgressive consumption situations	77
Against the Green Schema: How Gen‐AI Negatively Impacts Green Influencer Posts	74

Anthropomorphic Sad Expressions Reduce Waste of “Single” Imperfect Food	71
Virtual is so real! Consumers' evaluation of product packaging in virtual reality	70
The effect of anthropomorphized technology failure on the desire to connect with others	69
How Invoking Science in the Production Process of Geographical Indication Products Impacts Consumer's Perceived Authenticity and Product Valuation	69
Darker Logos Are Seen as For‐Profits and Lighter Logos as Nonprofits	68
Investigating the effectiveness of virtual influencers in prosocial marketing	68
Charitable Triad Theory: How donors, beneficiaries, and fundraisers influence charitable giving	67
Robots should be seen and not heard…sometimes: Anthropomorphism and AI service robot interactions	67
	65
Of happy larks and unhappy owls: Why morning versus evening types feel different levels of happiness from experiential versus material purchases	65
Mitigating the negative effects of service failure through customer identification	62
A systematic review on political ideology and persuasion	59
Empathy at the heart of customer experience: A holistic framework for understanding and enhancing consumer empathy through the lens of customer experience	57
Marketing analytics: The bridge between customer psychology and marketing decision‐making	56
The self on display: The impact of self‐objectification on luxury consumption	55
Issue Information	54
The simultaneous sponsorship of rival teams: Beyond ingroup favoritism and outgroup animosity	54
Bragging About Valuable Resources? The Dual Effect of Companies’ AI and Human Self‐Promotion	53
Temporary or permanent social media post? The impact of product type	53
The influence of companies' moral associations on the product consumption experience: The role of moral disgust	52
The effect of material and experiential consumption on goal pursuit	51
Algorithm fashion designer? ascribed mind and perceived design expertise of AI versus human	51
Is this really me? Investigating brand personality self‐congruity on consumer behavior in video‐based social media	50
Prevalent elements of consumer wellbeing in wearable technology use: An interdisciplinary systematic review and future research agenda	50