OOIR: Observatory of International Research

Papers

(The H4-Index of Psychology & Marketing is 48. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2021-06-01 to 2025-06-01.)

Article	Citations
	531
Issue Information	484
Issue Information	317
Issue Information	258
The impact of childhood environments on the sunk‐cost fallacy	239
	227
	175
I personally like it: Preference for minority endorsement in the early stage of the consumer decision journey	150
The tip of the tongue: Language‐based chronic social exclusion and tipping as a refocusing strategy	140
Bayesian inference and consumer behavioral theory	140
	116
Merits matter: A new perspective on multifaceted pride and its effects on conspicuous consumption	102
How Invoking Science in the Production Process of Geographical Indication Products Impacts Consumer's Perceived Authenticity and Product Valuation	102
Cause‐related marketing of luxury brands: Nudging materialists to act prosocially	100
Mega‐influencers and brand dynamics: Shaping attitudes toward leading and challenger brands through electronic word of mouth	99
Is it risky to subscribe? Perceived control and subscription choice	95
Against the Green Schema: How Gen‐AI Negatively Impacts Green Influencer Posts	95
Adbusting: How advertising altered by activists affects brands	92
The impact of financial scarcity on green consumption: Sequential mediating effects of anxiety and self‐efficacy	82
Seeking variety on the move: The effect of residential mobility on variety seeking	81
Gamification's role in fostering user engagement with healthy food‐based digital content	80
Darker Logos Are Seen as For‐Profits and Lighter Logos as Nonprofits	75
The impact of COVID‐19 on consumer evaluation of authentic advertising messages	75
To touch or not to touch: Examining the role of choice set size	73
How power increases preference for experiential purchases but not for material purchases	71

Charitable Triad Theory: How donors, beneficiaries, and fundraisers influence charitable giving	71
The impact of service robots on consumer response: Examining the roles of consumers' service expertise and technology expertise	70
Robots should be seen and not heard…sometimes: Anthropomorphism and AI service robot interactions	67
Consumer guilt proneness scale—Assessing individual differences in responses to transgressive consumption situations	67
Anthropomorphic Sad Expressions Reduce Waste of “Single” Imperfect Food	65
Investigating the effectiveness of virtual influencers in prosocial marketing	65
Virtual is so real! Consumers' evaluation of product packaging in virtual reality	65
Motivating recycling behavior—Which incentives work, and why?	64
The effect of anthropomorphized technology failure on the desire to connect with others	64
	62
Of happy larks and unhappy owls: Why morning versus evening types feel different levels of happiness from experiential versus material purchases	60
The simultaneous sponsorship of rival teams: Beyond ingroup favoritism and outgroup animosity	59
Temporary or permanent social media post? The impact of product type	57
Mitigating the negative effects of service failure through customer identification	56
Embracing Hedonism While Being Young: The Effects of Compulsive Buying, Compulsive Hoarding, and Spendthriftness	56
Bragging About Valuable Resources? The Dual Effect of Companies’ AI and Human Self‐Promotion	56
More innovative but less socially responsible: The influence of using metaphors in marketing communications on product perception, choice, and adoption intention	56
Issue Information	55
A systematic review on political ideology and persuasion	54
The self on display: The impact of self‐objectification on luxury consumption	52
Is this really me? Investigating brand personality self‐congruity on consumer behavior in video‐based social media	52
Words matter: How privacy concerns and conspiracy theories spread on twitter	50
Effects of the severity of collective threats on people's donation intention	49
Empathy at the heart of customer experience: A holistic framework for understanding and enhancing consumer empathy through the lens of customer experience	48
Algorithm fashion designer? ascribed mind and perceived design expertise of AI versus human	48