OOIR: Observatory of International Research

Papers

(The H4-Index of Psychology & Marketing is 52. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2022-05-01 to 2026-05-01.)

Article	Citations
Issue Information	703
Issue Information	434
Issue Information	194
The tip of the tongue: Language‐based chronic social exclusion and tipping as a refocusing strategy	184
Bayesian inference and consumer behavioral theory	182
To touch or not to touch: Examining the role of choice set size	139
Gamification's role in fostering user engagement with healthy food‐based digital content	133
I personally like it: Preference for minority endorsement in the early stage of the consumer decision journey	123
Issue Information	118
Adbusting: How advertising altered by activists affects brands	118
How Invoking Science in the Production Process of Geographical Indication Products Impacts Consumer's Perceived Authenticity and Product Valuation	117
	115
Correction to “Empowered by Representation: How Plus‐Size Models Create Brand Evangelists”	113
The impact of service robots on consumer response: Examining the roles of consumers' service expertise and technology expertise	103
Merits matter: A new perspective on multifaceted pride and its effects on conspicuous consumption	101
Consumer guilt proneness scale—Assessing individual differences in responses to transgressive consumption situations	99
Investigating the effectiveness of virtual influencers in prosocial marketing	98
Mega‐influencers and brand dynamics: Shaping attitudes toward leading and challenger brands through electronic word of mouth	98
Charitable Triad Theory: How donors, beneficiaries, and fundraisers influence charitable giving	96
Virtual is so real! Consumers' evaluation of product packaging in virtual reality	96
Against the Green Schema: How Gen‐AI Negatively Impacts Green Influencer Posts	92
Is it risky to subscribe? Perceived control and subscription choice	90
The impact of financial scarcity on green consumption: Sequential mediating effects of anxiety and self‐efficacy	89
The impact of childhood environments on the sunk‐cost fallacy	86
The effect of anthropomorphized technology failure on the desire to connect with others	85

Seeking variety on the move: The effect of residential mobility on variety seeking	85
Darker Logos Are Seen as For‐Profits and Lighter Logos as Nonprofits	82
How power increases preference for experiential purchases but not for material purchases	82
Anthropomorphic Sad Expressions Reduce Waste of “Single” Imperfect Food	80
Managing Consumer Satisfaction Amid Sustainability Policy‐Induced Service Failures: The Role of Replacement Quality and Communication Strategies	80
Issue Information	71
The influence of companies' moral associations on the product consumption experience: The role of moral disgust	70
Empathy at the heart of customer experience: A holistic framework for understanding and enhancing consumer empathy through the lens of customer experience	67
Framing the Future: How AI's Creation Versus Generation Visuals Affects Consumer Willingness to Pay	67
Beyond the Post: How Profile Picture Changes Shape Consumer Perceptions of Brand Activism	65
The self on display: The impact of self‐objectification on luxury consumption	65
Implicit Ethical Consumerism: Development and Cross‐Cultural Validation of a Novel Affect‐Misattribution Measure	64
How brand gender affects consumer preference for sweet food: The role of the association between gender and taste	63
Issue Information	63
Of happy larks and unhappy owls: Why morning versus evening types feel different levels of happiness from experiential versus material purchases	62
A systematic review on political ideology and persuasion	61
Prevalent elements of consumer wellbeing in wearable technology use: An interdisciplinary systematic review and future research agenda	61
Embracing Hedonism While Being Young: The Effects of Compulsive Buying, Compulsive Hoarding, and Spendthriftness	61
Is this really me? Investigating brand personality self‐congruity on consumer behavior in video‐based social media	58
Temporary or permanent social media post? The impact of product type	58
Bragging About Valuable Resources? The Dual Effect of Companies’ AI and Human Self‐Promotion	57
NFT luxury brand marketing in the metaverse: Leveraging blockchain‐certified NFTs to drive consumer behavior	56
Algorithm fashion designer? ascribed mind and perceived design expertise of AI versus human	55
Dynamic Evolution and Transformative Trends in the Consumer Market: A Technology Paradox Perspective	55
I, chatbot! the impact of anthropomorphism and gaze direction on willingness to disclose personal information and behavioral intentions	54
Marketing analytics: The bridge between customer psychology and marketing decision‐making	53
Nutrition labeling, numerosity effects, and vigilance among diet‐sensitive individuals	52
Key factors influencing knowledge acquisition through game‐based learning	52