Psychology & Marketing

Article	Citations
Issue Information	703
Issue Information	434
Issue Information	194
The tip of the tongue: Language‐based chronic social exclusion and tipping as a refocusing strategy	184
Bayesian inference and consumer behavioral theory	182
To touch or not to touch: Examining the role of choice set size	139
Gamification's role in fostering user engagement with healthy food‐based digital content	133
I personally like it: Preference for minority endorsement in the early stage of the consumer decision journey	123
Adbusting: How advertising altered by activists affects brands	118
Issue Information	118
How Invoking Science in the Production Process of Geographical Indication Products Impacts Consumer's Perceived Authenticity and Product Valuation	117
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Correction to “Empowered by Representation: How Plus‐Size Models Create Brand Evangelists”	113
The impact of service robots on consumer response: Examining the roles of consumers' service expertise and technology expertise	103
Merits matter: A new perspective on multifaceted pride and its effects on conspicuous consumption	101
Consumer guilt proneness scale—Assessing individual differences in responses to transgressive consumption situations	99
Mega‐influencers and brand dynamics: Shaping attitudes toward leading and challenger brands through electronic word of mouth	98
Investigating the effectiveness of virtual influencers in prosocial marketing	98
Charitable Triad Theory: How donors, beneficiaries, and fundraisers influence charitable giving	96
Virtual is so real! Consumers' evaluation of product packaging in virtual reality	96
Against the Green Schema: How Gen‐AI Negatively Impacts Green Influencer Posts	92
Is it risky to subscribe? Perceived control and subscription choice	90
The impact of financial scarcity on green consumption: Sequential mediating effects of anxiety and self‐efficacy	89
The impact of childhood environments on the sunk‐cost fallacy	86
The effect of anthropomorphized technology failure on the desire to connect with others	85

Seeking variety on the move: The effect of residential mobility on variety seeking	85
How power increases preference for experiential purchases but not for material purchases	82
Darker Logos Are Seen as For‐Profits and Lighter Logos as Nonprofits	82
Managing Consumer Satisfaction Amid Sustainability Policy‐Induced Service Failures: The Role of Replacement Quality and Communication Strategies	80
Anthropomorphic Sad Expressions Reduce Waste of “Single” Imperfect Food	80
Issue Information	71
The influence of companies' moral associations on the product consumption experience: The role of moral disgust	70
Framing the Future: How AI's Creation Versus Generation Visuals Affects Consumer Willingness to Pay	67
Empathy at the heart of customer experience: A holistic framework for understanding and enhancing consumer empathy through the lens of customer experience	67
Beyond the Post: How Profile Picture Changes Shape Consumer Perceptions of Brand Activism	65
The self on display: The impact of self‐objectification on luxury consumption	65
Implicit Ethical Consumerism: Development and Cross‐Cultural Validation of a Novel Affect‐Misattribution Measure	64
How brand gender affects consumer preference for sweet food: The role of the association between gender and taste	63
Issue Information	63
Of happy larks and unhappy owls: Why morning versus evening types feel different levels of happiness from experiential versus material purchases	62
Embracing Hedonism While Being Young: The Effects of Compulsive Buying, Compulsive Hoarding, and Spendthriftness	61
A systematic review on political ideology and persuasion	61
Prevalent elements of consumer wellbeing in wearable technology use: An interdisciplinary systematic review and future research agenda	61
Temporary or permanent social media post? The impact of product type	58
Is this really me? Investigating brand personality self‐congruity on consumer behavior in video‐based social media	58
Bragging About Valuable Resources? The Dual Effect of Companies’ AI and Human Self‐Promotion	57
NFT luxury brand marketing in the metaverse: Leveraging blockchain‐certified NFTs to drive consumer behavior	56
Algorithm fashion designer? ascribed mind and perceived design expertise of AI versus human	55
Dynamic Evolution and Transformative Trends in the Consumer Market: A Technology Paradox Perspective	55
I, chatbot! the impact of anthropomorphism and gaze direction on willingness to disclose personal information and behavioral intentions	54
Marketing analytics: The bridge between customer psychology and marketing decision‐making	53
Key factors influencing knowledge acquisition through game‐based learning	52
Nutrition labeling, numerosity effects, and vigilance among diet‐sensitive individuals	52
This article is… Consumer reactions to unfinished teasers for digital content	51
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Beyond Possessions: Nomadic Living Sparks Minimalism Tendency and Preference for Experiential Purchases	49
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The more the better? The negative effect of disseminators' donations in online donation	46
The role of social projection in consumers' commonness fallacy	46
Sustaining the Shift: Mechanisms of Practice Continuation in Meat Analogue Consumption	45
No App, No Entry: Conceptualizing Digital Technology Captivity in Service Access	42
Driving User Engagement: A Mixed‐Method Marketing Approach for Digital Mental Health Intervention	42
Embodiment, immersion, and enjoyment in virtual reality marketing experiences	41
Understanding crowding perceptions and their impact on place experience: Insights from a mixed‐methods study	41
Optimizing Monetization Strategies for Generative AI Firms: Implications for Search Engagement	41
The role of a smile in customer–employee interactions: Primitive emotional contagion and its boundary conditions	38
Beyond humans: Consumer reluctance to adopt zoonotic artificial intelligence	38
You designed that yourself for me? Vicarious pride in customized gift exchange	37
Two days before Friday versus 2 days from today: How future (vs. present) anchors in deadlines increase goal achievement	37
Reconceptualizing the desire‐intention relationship in the Model of Goal Directed Behavior	37
They forgot me! The exclusionary effects among complaining consumers when others receive a response	36
Branding with music: How can music contour and tonality enhance perceived brand innovativeness and brand evaluations?	36
Conceptualizing sustainable consumption priming: A scoping review	36
Smart speakers and customer experience in service contexts	35
Typology and impact of follower responses to social media influencer “promotional crisis”	35

Comparing Who We Are to Who We Could Be: How Future Self‐Images Influence Consumer Choices	34
Looking a Gift Horse in the Mouth: The Dark Side of Uncertain Price Promotions	33
Beyond the Shores of Reality: The Effect of Virtual Influencers on Luxury Perception and Its Downstream Consequence	33
The colorful company: Effects of brand logo colorfulness on consumer judgments	33
How Promoting Access‐Based Consumption Provokes Overconsumption	33
The pain of payment: A review and research agenda	32
Overcoming the blockchain technology credibility gap	32
Image‐Left, Text‐Right: The Horizontal Sequence Effect of Images and Text on Consumer Responses to in‐Feed News	31
Built by Love: Romantic Relationship Motives and Do‐It‐Yourself Product Consumption	31
Authenticity Perceptions of Informational and Transformational Advertising: Decoding the Role of Construal Level Mindset	31
Strike while the iron is hot: Temperature affects consumers' appetite for risk	31
Set that record straight! Cardinal line orientations in music album artwork boost market performance and music consumption	31
Distant or Proximal? The Impact of Temporal Cues in Historical Lowest Price Claims on Consumer Purchase Behavior	31
“Alexa, lock my front door”: An empirical study on factors affecting consumer's satisfaction with VCA‐controlled security devices	30
Designing the digitalized guest experience: A comprehensive framework and research agenda	29
My money—My problem: How fear‐of‐missing‐out appeals can hinder sustainable investment decisions	29
Bridging Theory and Practice: Effective Messaging Strategies for AI Health Technology Adoption	29
Overcoming the Challenge of “Green Enough”: Exploring the Dark Side of Incremental Green Options	29
When Does Anxiety Increase Attempts to Spend Time and Money Efficiently?	28
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How a blurry background in product presentation influences product size perception	28
Into the virtual worlds: conceptualizing the consumer‐avatar journey in virtual environments	28
Designing Voice Assistants as Chameleons: The Effect of Verbal Mimicry by Voice Assistants on Users' Exploration Intention	28
A Rater‐Reader Inconsistency: Underjudging the Influence of Price in Consumer Ratings	28
Hearing what you pay improves transaction satisfaction? Unveiling the dual process influence of auditory feedback	27
Managing Pharmaceutical Promotion Mix in the Rise of Social Media	27
Stop and smell the roses: How and when busyness impacts consumers' preference for minimalist advertisements	27
Retailing in the Face of Uncertainty: How Consumers' Hope and Fear Shape Channel Choice	27
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Erroneous consumer evaluations in the marketplace: How consumer evaluations are biased by raw performance scores	26
The length of brand names influences the expectation of healthiness in foods and preference for healthy foods	25
The impact of visual perspectives in advertisements on access‐based products	25
Developing a Scale to Measure Need‐to‐Tell Personality Trait to Predict Consumers' Willingness to Provide Online Reviews	25
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Human Vs Machine: How Does Production Mode Influence Consumers' Perception of Price Unfairness?	25
More Than Just a Game: How Intrinsic Motivation and Artificial Intelligence‐Enhanced Trading Shape Consumer Well‐Being in Virtual Markets	24
Paying less as a signal of competence	24
Red Bull Gives You Wings at Work: How Context Transforms Metaphors Into Reality	24
You Can Do It! or Can We? Personal Pronouns and Their Impact on Consumer Goal Pursuit	24
How Second Screens Shape Consumer Experiences: The Role of Social Connection on Repeat Viewing	24
How and when Narcissism and faith in humanity drive sustainable consumption	23
Countering Social Information: Low Identity Integration Leads to Nonconformity in Consumption Choices	23
The influence of deviant advertisements on customer responses: The role of cultural tightness in emerging and developed economies	23
The conceptualization of enablers and constraints of in‐store buying as part of the affordances flow funnel process through scan and go apps	23
Fostering trust and overcoming psychological resistance towards cryptocurrencies and cryptoassets	23
On the Transformative Nature of Luxury Consumption and Consumer Well‐Being: A Systematic Literature Review and Research Agenda	22
The bittersweet of consumer–human brand relationships in the social media context	22
State boredom increases consumers' gift‐giving intentions in entertainment live‐streaming: A moderated dual‐mediation model	22
From ugly to attractive: Leveraging anthropomorphism to increase demand for irregular‐appearing produce	22
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Using large language models to generate silicon samples in consumer and marketing research: Challenges, opportunities, and guidelines	21
Friendship stings: Jealousy behind a close friend's extraordinary experiences	21
Digital Cognition in Predictive Marketing Personalization: A Conceptual Framework	21
How loneliness affects consumers' reluctance to let go of used possessions	21
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The role of demand‐based scarcity appeals in promoting cultured meat	21
Lonely human and dominant robot: Similarity versus complementary attraction	21
Psychology of space tourism marketing, technology, and sustainable development: From a literature review to an integrative framework	21
Branding beyond the gender binary	20
Tap or Swipe: How Interactive Touch Gestures Matter in Digital Advertising?	20
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First come, first served versus the draw: Perceived fairness in the new product purchase competition	20
Issue Information	20
An integrative review of the decoy effect on choice behavior	20
Identification as a Sword in the War for Talent: Understanding Organizational Identification Through a Prospective Employee Lens	19
Deciphering consumer commitment: Exploring the dual influence of self‐brand and self‐group relationships	19
To be precise (imprecise) in utilitarian (hedonic) contexts: Examining the influence of numerical precision on consumer reactions to artificial intelligence‐based recommendations	19
Self‐Comparing With Virtual Influencers: Effects on Followers' Wellbeing	19
Leveling the Playing Field… in Private: The Interplay of Malicious Envy and Anonymity in Online Revenge	19
Disidentification: The Long‐Term Effects of Offensive‐Discriminatory Advertising	18
Brand placements in video games: How local in‐game experiences influence brand attitudes	18
The regulatory fit effect on consumer preferences for price discounts and bonus packs	18
I want to remember: Preference for visual intensity in sentimental purchases	18
Activation or Rigidity: The Dual‐Channel Mechanism of Responsibility on Consumer Citizenship Behavior Beneficial to Community Members	18
Transparency Matters: Psychological Ownership and Trust as Mediators of Explainable Artificial Intelligence Effectiveness	18
Revisiting power messaging in service failures: Pitfalls and proposed solutions	18
More the merrier!! Understanding the effect of available content choices over willingness to pay for over‐the‐top subscriptions	18
Is Darker More Effective? The Effect of Package Color Lightness on Consumer Judgment of Product Efficacy	18

Digital technologies and privacy: State of the art and research directions	18
Men engage in self‐deceptive enhancement, whereas women engage in impression management	17
Can Brand Activism Benefit Luxury Brands?	17
Asking your phone or a frontline employee? The influence of in‐store information source on choice overload, responsibility, and confidence among young consumers	17
The effects of pseudo‐relevant 100% claims	17
A story to sell: The influence of storytelling on consumers' purchasing behavior	17
The Dark Side of Social Media Influencers: A Research Agenda for Analysing Deceptive Practices and Regulatory Challenges	17
Gag Gifting: The Joke and the Poke	17
Customers' political ideology and Self‐Service Technologies: Do political leanings predict usage of Self‐Service Technologies?	16
Experiences and happiness: The role of gender	16
Avatars' Phygital Social Presence in the Metaverse: An Engaged Theory Perspective	16
The semiotics of emojis in advertising: An integrated quantitative and qualitative examination of emotional versus functional ad dynamics	16
Fluency and the perceived ethicality of corporate social (ir)responsibility	16
It is a match! The effect of regulatory fit on new products recommendations	16
Behavioral Drivers in Circular Product Purchases: The Divide Between Corporate Buyers and Final Consumers	16
“A Contribution Shared Is a Contribution Halved”: The Influence of Tie Strength‐Based Disclosure Strategy on Potential Donors' Donation Amounts	16
GenAI Use Behavior and Post‐Failure Perceptions Among People With Functional Disabilities: A Multimethod Study	16
When Will I Be Reciprocated? Temporal Frame Shapes Consumer Responses to Cause‐Related Marketing	15
Rating with the senses: How sensory encounters are reflected on online review ratings?	15
Issue Information	15
Metaphysical deterrents to providers’ participation in the sharing economy: The role of peer‐to‐peer contagion	15
Resolving the complexity in Gen Z's envy occurrence: A cross‐cultural perspective	15
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Research online and purchase offline: The disruptive impact of consumers' online information on offline sales interaction	15
Does Inconsistency Between Influencer‐Generated and User‐Generated Content Hurt Brands? The Role of Perceived Content Credibility	15
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The association between consumers' chronic concerns about infectious disease and anthropomorphism	15
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Self‐Conscious Emotions in Technology Adoption: How Embarrassment and Shame Shape Consumer Responses to New Technologies	14
Meme marketing: How can marketers drive better engagement using viral memes?	14
How Downsizing a Typical Product at a Stable Unit Price Recalibrates Price Perceptions: A Contrast–Assimilation Account of Perceived Category and New‐Product Expensiveness	14
The power of flattery: Enhancing prosocial behavior through virtual influencers	14
Dual Pathways of Loneliness in the Marketplace: Emotional Attachment, Empowerment, and Evaluations of Brand Warmth and Brand Competence	14
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Extra Coupons and Unexpected Loss: The Effect of Unstackable Coupons on Consumer Purchases and Satisfaction	14
The Phenomenon of Creepiness in a Digital Marketing World	14
When reality backfires: Product evaluation context and the effectiveness of augmented reality in e‐commerce	14
Just Walk Out Stores—The Future of Shopping? Examining Configurations of Reasons for and Against Consumer Adoption	14
Sounds Sweet: Sound Reduplication in Brand Names Enhances Sweet Taste Expectations	14
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First Response Matters: The Impact of First Public Response to Social Media Complaints on Observers' Brand Attitude	14
Consumer‐Perceived Responsible Innovation: Scale Development and Its Influence on Adoption and Anticonsumption	14
Can AI Models Be Used to Generate High‐Quality Pictorial Stimuli for Consumer Behavior Change Interventions?	14
Understanding Social Comparison Dynamics on Social Media: A Qualitative Examination of Individual and Platform Characteristics	14
What Makes People so Prone to Share Celebrity Gossip? A Combination of Less Guilt and More Excitement	14
Consumer‐brand identification and happiness in experiential consumption	14
Relating the dark side of new‐age technologies and customer technostress	13
A meta‐analysis on the psychological and behavioral consequences of nostalgia: The moderating roles of nostalgia activators, culture, and individual characteristics	13
Fix‐Me or Grow‐Me? Implicit Mindsets Shape Educational Product Preferences	13
Perceived air pollution reduces consumers' self‐disclosure: The role of tense arousal	13
Online group buying behavior: A study of experiential versus material purchases	13
When Food Scanner Apps Outperform Front‐of‐Pack Nutrition Labels: A Conditional Process Model to Foster Healthier Food Choices in Times of Growing Distrust	13
Aversion to Human Intervention: Why Food in Complex Packaging Design Is Perceived as Less Healthy	13
Value through diversity: A systematic literature review to understand diversity and inclusion in consumer research	13
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An examination of frontline employee–customer incidental similarities in service failure and recovery contexts	13
The impact of fear on the effectiveness of customer empowerment‐messages in online retailing	13
Advancing Antecedents of Brand Personality: A Meta‐Analytical Review and Moderator Analysis	13
What is driving consumer resistance to crypto‐payment? A multianalytical investigation	13
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Correction to “Hedonic objects and utilitarian experiences: The overriding influence of hedonism in driving consumer happiness”	13
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Counterfeits can benefit original products when people are caught using counterfeits	12
Power from words: The influence of brand activism message framing on consumer purchase intention	12
The heart, brain, and body of marketing: Complementary roles of neurophysiological measures in tracking emotions, memory, and ad effectiveness	12
Social media engagement and real‐time marketing: Using net‐effects and set‐theoretic approaches to understand audience and content‐related effects	12
More than just your name: Public donations drive inferences of egoistic and altruistic motives	12
Consumer hate and boycott communications of socially irresponsible fashion brands: Applying complexity theory in psychology and marketing research	12
How Downward Financial Comparison Motivates Self‐Improvement Gifting	12
When less is more: Understanding consumers' responses to minimalist appeals	12
Residential mobility boosts new product adoption	12
Key Factors that Influence Consumer Preferences for Natural‐Hyped Products	12
Perceived unfairness increases desire for unique products: The role of need for social status	12
Exploring gift gaps: A meta‐analysis of giver–recipient asymmetries	12
How to make vertical farming more attractive: Effects of vegetable growing conditions on consumer assessment	12
Pricey therefore good? Price affects expectations, but not quality perceptions and liking	12
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From Capability to Care: Sense‐Breaking, Sense‐Giving, and Strategic Flexibility as Drivers of Ethical, Autonomy‐Preserving AI Personalization	12
Seeing Bigger: How Product‐Background Color Contrast Shapes Perception of Product Size	12
Extracting informational cues between initial coin offering projects and the public	12
How do username and avatar affect people's engagement with native advertising on social media: From the self‐disclosure perspective	12
Being unconventional: The impact of unconventional packaging messages on impulsive purchases	12
Psychological Mechanisms Behind the Influence of Immersive Technologies on Consumer Well‐Being	12
The Impact of Sensory Verbs in Online Reviews on Helpfulness Perception and Purchase Intention: The Mediating Role of Narrative Processing	11
Perceptions of Dehumanized Impoverished Consumers	11
The role of immersive spaces on the customer experience: An exploration of fashion metaverses	11
The proximal self: Why material objects are particularly relevant for consumers' self‐definition	11
Technology paternalism: Development and validation of a measurement scale	11
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Artificial intelligence in marketing: A meta‐analytic review	11
Consumer reactions to AI design: Exploring consumer willingness to pay for AI‐designed products	11
Social dynamics of luxury customization: The unique impact of name personalization	11
Contours of Trust: The Power of Shape in Sustainability Labels	11