Psychology & Marketing

Article	Citations
	584
Issue Information	529
Issue Information	341
Issue Information	293
The impact of childhood environments on the sunk‐cost fallacy	267
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I personally like it: Preference for minority endorsement in the early stage of the consumer decision journey	157
The tip of the tongue: Language‐based chronic social exclusion and tipping as a refocusing strategy	132
Bayesian inference and consumer behavioral theory	124
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Merits matter: A new perspective on multifaceted pride and its effects on conspicuous consumption	103
Mega‐influencers and brand dynamics: Shaping attitudes toward leading and challenger brands through electronic word of mouth	101
Adbusting: How advertising altered by activists affects brands	100
The impact of financial scarcity on green consumption: Sequential mediating effects of anxiety and self‐efficacy	99
The impact of service robots on consumer response: Examining the roles of consumers' service expertise and technology expertise	88
How power increases preference for experiential purchases but not for material purchases	87
Seeking variety on the move: The effect of residential mobility on variety seeking	86
Cause‐related marketing of luxury brands: Nudging materialists to act prosocially	84
Gamification's role in fostering user engagement with healthy food‐based digital content	83
Is it risky to subscribe? Perceived control and subscription choice	81
To touch or not to touch: Examining the role of choice set size	80
The impact of COVID‐19 on consumer evaluation of authentic advertising messages	78
Consumer guilt proneness scale—Assessing individual differences in responses to transgressive consumption situations	77
Against the Green Schema: How Gen‐AI Negatively Impacts Green Influencer Posts	74

Anthropomorphic Sad Expressions Reduce Waste of “Single” Imperfect Food	71
Virtual is so real! Consumers' evaluation of product packaging in virtual reality	70
How Invoking Science in the Production Process of Geographical Indication Products Impacts Consumer's Perceived Authenticity and Product Valuation	69
The effect of anthropomorphized technology failure on the desire to connect with others	69
Investigating the effectiveness of virtual influencers in prosocial marketing	68
Darker Logos Are Seen as For‐Profits and Lighter Logos as Nonprofits	68
Charitable Triad Theory: How donors, beneficiaries, and fundraisers influence charitable giving	67
Robots should be seen and not heard…sometimes: Anthropomorphism and AI service robot interactions	67
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Of happy larks and unhappy owls: Why morning versus evening types feel different levels of happiness from experiential versus material purchases	65
Mitigating the negative effects of service failure through customer identification	62
A systematic review on political ideology and persuasion	59
Empathy at the heart of customer experience: A holistic framework for understanding and enhancing consumer empathy through the lens of customer experience	57
Marketing analytics: The bridge between customer psychology and marketing decision‐making	56
The self on display: The impact of self‐objectification on luxury consumption	55
Issue Information	54
The simultaneous sponsorship of rival teams: Beyond ingroup favoritism and outgroup animosity	54
Bragging About Valuable Resources? The Dual Effect of Companies’ AI and Human Self‐Promotion	53
Temporary or permanent social media post? The impact of product type	53
The influence of companies' moral associations on the product consumption experience: The role of moral disgust	52
The effect of material and experiential consumption on goal pursuit	51
Algorithm fashion designer? ascribed mind and perceived design expertise of AI versus human	51
Is this really me? Investigating brand personality self‐congruity on consumer behavior in video‐based social media	50
Prevalent elements of consumer wellbeing in wearable technology use: An interdisciplinary systematic review and future research agenda	50
How brand gender affects consumer preference for sweet food: The role of the association between gender and taste	47
Framing the Future: How AI's Creation Versus Generation Visuals Affects Consumer Willingness to Pay	46
Implicit Ethical Consumerism: Development and Cross‐Cultural Validation of a Novel Affect‐Misattribution Measure	45
Beyond the Post: How Profile Picture Changes Shape Consumer Perceptions of Brand Activism	45
NFT luxury brand marketing in the metaverse: Leveraging blockchain‐certified NFTs to drive consumer behavior	43
The role of sensory marketing and brand experience in building emotional attachment and brand loyalty in luxury retail stores	42
Embracing Hedonism While Being Young: The Effects of Compulsive Buying, Compulsive Hoarding, and Spendthriftness	42
Fear of missing out in the digital age: The role of social media satisfaction and advertising engagement	41
Beyond humans: Consumer reluctance to adopt zoonotic artificial intelligence	41
The more the better? The negative effect of disseminators' donations in online donation	41
I, chatbot! the impact of anthropomorphism and gaze direction on willingness to disclose personal information and behavioral intentions	41
Issue Information	40
Sustaining the Shift: Mechanisms of Practice Continuation in Meat Analogue Consumption	40
Nutrition labeling, numerosity effects, and vigilance among diet‐sensitive individuals	39
The role of social projection in consumers' commonness fallacy	39
You designed that yourself for me? Vicarious pride in customized gift exchange	39
Understanding crowding perceptions and their impact on place experience: Insights from a mixed‐methods study	38
Key factors influencing knowledge acquisition through game‐based learning	38
The role of a smile in customer–employee interactions: Primitive emotional contagion and its boundary conditions	37
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Embodiment, immersion, and enjoyment in virtual reality marketing experiences	36
This article is… Consumer reactions to unfinished teasers for digital content	36
Has the COVID‐19 pandemic made us more materialistic? The effect of COVID‐19 and lockdown restrictions on the endorsement of materialism	35
Reconceptualizing the desire‐intention relationship in the Model of Goal Directed Behavior	35
Privacy concerns when using augmented reality face filters? Explaining why and when use avoidance occurs	34
Two days before Friday versus 2 days from today: How future (vs. present) anchors in deadlines increase goal achievement	33

They forgot me! The exclusionary effects among complaining consumers when others receive a response	33
Typology and impact of follower responses to social media influencer “promotional crisis”	33
The colorful company: Effects of brand logo colorfulness on consumer judgments	32
COVID‐19 vaccines and anti‐consumption: Understanding anti‐vaxxers hesitancy	32
Branding with music: How can music contour and tonality enhance perceived brand innovativeness and brand evaluations?	31
Strike while the iron is hot: Temperature affects consumers' appetite for risk	31
Overcoming the blockchain technology credibility gap	31
Smart speakers and customer experience in service contexts	31
The pain of payment: A review and research agenda	30
Looking a Gift Horse in the Mouth: The Dark Side of Uncertain Price Promotions	30
Comparing Who We Are to Who We Could Be: How Future Self‐Images Influence Consumer Choices	30
Examining consumers' continuous usage of multichannel retailers' mobile applications	29
Conceptualizing sustainable consumption priming: A scoping review	28
Beyond the Shores of Reality: The Effect of Virtual Influencers on Luxury Perception and Its Downstream Consequence	27
What goes around comes around: The effect of belief in karma on charitable donation behavior	27
How Promoting Access‐Based Consumption Provokes Overconsumption	27
Designing the digitalized guest experience: A comprehensive framework and research agenda	27
Image‐Left, Text‐Right: The Horizontal Sequence Effect of Images and Text on Consumer Responses to in‐Feed News	26
The impact of socioeconomic status on preferences for sustainable luxury brands	26
Overcoming the Challenge of “Green Enough”: Exploring the Dark Side of Incremental Green Options	25
Into the virtual worlds: conceptualizing the consumer‐avatar journey in virtual environments	25
Effects of plan specificity and eveningness–morningness orientation on health goal pursuit	25
Managing Pharmaceutical Promotion Mix in the Rise of Social Media	25
Authenticity Perceptions of Informational and Transformational Advertising: Decoding the Role of Construal Level Mindset	25
How a blurry background in product presentation influences product size perception	25
Set that record straight! Cardinal line orientations in music album artwork boost market performance and music consumption	25
When Does Anxiety Increase Attempts to Spend Time and Money Efficiently?	25
Revisiting (dis)fluency: Metacognitive difficulty as a novelty cue that evokes feeling‐of‐interest	25
Stop and smell the roses: How and when busyness impacts consumers' preference for minimalist advertisements	24
“Alexa, lock my front door”: An empirical study on factors affecting consumer's satisfaction with VCA‐controlled security devices	24
Why do consumers subvert brands? investigating the influence of subjective well‐being on brand avoidance	24
Compulsion and reactance: Why do some green consumers fail to follow through with planned environmental behaviors?	24
My money—My problem: How fear‐of‐missing‐out appeals can hinder sustainable investment decisions	24
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Paying less as a signal of competence	23
Issue Information	23
Hearing what you pay improves transaction satisfaction? Unveiling the dual process influence of auditory feedback	23
The influence of deviant advertisements on customer responses: The role of cultural tightness in emerging and developed economies	23
Issue Information	23
How Second Screens Shape Consumer Experiences: The Role of Social Connection on Repeat Viewing	22
Erroneous consumer evaluations in the marketplace: How consumer evaluations are biased by raw performance scores	22
The bittersweet of consumer–human brand relationships in the social media context	22
Developing a Scale to Measure Need‐to‐Tell Personality Trait to Predict Consumers' Willingness to Provide Online Reviews	22
Human Vs Machine: How Does Production Mode Influence Consumers' Perception of Price Unfairness?	21
State boredom increases consumers' gift‐giving intentions in entertainment live‐streaming: A moderated dual‐mediation model	20
Lonely human and dominant robot: Similarity versus complementary attraction	20
The length of brand names influences the expectation of healthiness in foods and preference for healthy foods	20
Fostering trust and overcoming psychological resistance towards cryptocurrencies and cryptoassets	20
Psychology of space tourism marketing, technology, and sustainable development: From a literature review to an integrative framework	20
From ugly to attractive: Leveraging anthropomorphism to increase demand for irregular‐appearing produce	20
You Can Do It! or Can We? Personal Pronouns and Their Impact on Consumer Goal Pursuit	19
How and when Narcissism and faith in humanity drive sustainable consumption	19
How loneliness affects consumers' reluctance to let go of used possessions	19
The role of demand‐based scarcity appeals in promoting cultured meat	19
The conceptualization of enablers and constraints of in‐store buying as part of the affordances flow funnel process through scan and go apps	19
Can augmented reality satisfy consumers' need for touch?	19
The impact of visual perspectives in advertisements on access‐based products	18
Using large language models to generate silicon samples in consumer and marketing research: Challenges, opportunities, and guidelines	18
Men engage in self‐deceptive enhancement, whereas women engage in impression management	18
First come, first served versus the draw: Perceived fairness in the new product purchase competition	18
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Leveling the Playing Field… in Private: The Interplay of Malicious Envy and Anonymity in Online Revenge	18
Friendship stings: Jealousy behind a close friend's extraordinary experiences	18
Activation or Rigidity: The Dual‐Channel Mechanism of Responsibility on Consumer Citizenship Behavior Beneficial to Community Members	18
More the merrier!! Understanding the effect of available content choices over willingness to pay for over‐the‐top subscriptions	18
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Red Bull Gives You Wings at Work: How Context Transforms Metaphors Into Reality	18
Issue Information	18
How scarcity and thinking styles boost referral effectiveness	18
The regulatory fit effect on consumer preferences for price discounts and bonus packs	17
To be precise (imprecise) in utilitarian (hedonic) contexts: Examining the influence of numerical precision on consumer reactions to artificial intelligence‐based recommendations	17
Digital technologies and privacy: State of the art and research directions	17
An integrative review of the decoy effect on choice behavior	17
Disidentification: The Long‐Term Effects of Offensive‐Discriminatory Advertising	17
Living with restrictions: The duration of restrictions influences construal levels	17
Branding beyond the gender binary	17
I want to remember: Preference for visual intensity in sentimental purchases	17
Deciphering consumer commitment: Exploring the dual influence of self‐brand and self‐group relationships	16
Brand placements in video games: How local in‐game experiences influence brand attitudes	16
AI in marketing, consumer research and psychology: A systematic literature review and research agenda	16

Identification as a Sword in the War for Talent: Understanding Organizational Identification Through a Prospective Employee Lens	16
Self‐Comparing With Virtual Influencers: Effects on Followers' Wellbeing	16
Is Darker More Effective? The Effect of Package Color Lightness on Consumer Judgment of Product Efficacy	16
Revisiting power messaging in service failures: Pitfalls and proposed solutions	16
How to strategically choose or combine augmented and virtual reality for improved online experiential retailing	15
The effects of pseudo‐relevant 100% claims	15
The Dark Side of Social Media Influencers: A Research Agenda for Analysing Deceptive Practices and Regulatory Challenges	15
Asking your phone or a frontline employee? The influence of in‐store information source on choice overload, responsibility, and confidence among young consumers	15
Fluency and the perceived ethicality of corporate social (ir)responsibility	15
A story to sell: The influence of storytelling on consumers' purchasing behavior	15
Customers' political ideology and Self‐Service Technologies: Do political leanings predict usage of Self‐Service Technologies?	15
“A Contribution Shared Is a Contribution Halved”: The Influence of Tie Strength‐Based Disclosure Strategy on Potential Donors' Donation Amounts	15
I will say “No” to that cookie: How imagined future self‐regulation drives current self‐regulation	14
Rating with the senses: How sensory encounters are reflected on online review ratings?	14
Gag Gifting: The Joke and the Poke	14
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Behavioral Drivers in Circular Product Purchases: The Divide Between Corporate Buyers and Final Consumers	14
Avatars' Phygital Social Presence in the Metaverse: An Engaged Theory Perspective	14
Increasing donation intentions toward endangered species: An empirical study on the mediating role of psychological and technological elements of VR	14
Can Brand Activism Benefit Luxury Brands?	14
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Just Walk Out Stores—The Future of Shopping? Examining Configurations of Reasons for and Against Consumer Adoption	14
The semiotics of emojis in advertising: An integrated quantitative and qualitative examination of emotional versus functional ad dynamics	14
Experiences and happiness: The role of gender	14
It is a match! The effect of regulatory fit on new products recommendations	14
Issue Information	14
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The association between consumers' chronic concerns about infectious disease and anthropomorphism	13
When reality backfires: Product evaluation context and the effectiveness of augmented reality in e‐commerce	13
Does Inconsistency Between Influencer‐Generated and User‐Generated Content Hurt Brands? The Role of Perceived Content Credibility	13
Color darkness and hierarchy perceptions: How consumers associate darker colors with higher hierarchy	13
Understanding Social Comparison Dynamics on Social Media: A Qualitative Examination of Individual and Platform Characteristics	13
Meme marketing: How can marketers drive better engagement using viral memes?	13
Consumer cynicism in service failures	13
Research online and purchase offline: The disruptive impact of consumers' online information on offline sales interaction	13
Resolving the complexity in Gen Z's envy occurrence: A cross‐cultural perspective	13
Consumer‐brand identification and happiness in experiential consumption	13
Metaphysical deterrents to providers’ participation in the sharing economy: The role of peer‐to‐peer contagion	13
The power of flattery: Enhancing prosocial behavior through virtual influencers	12
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Relating the dark side of new‐age technologies and customer technostress	12
Advancing Antecedents of Brand Personality: A Meta‐Analytical Review and Moderator Analysis	12
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Aversion to Human Intervention: Why Food in Complex Packaging Design Is Perceived as Less Healthy	12
A meta‐analysis on the psychological and behavioral consequences of nostalgia: The moderating roles of nostalgia activators, culture, and individual characteristics	12
When Food Scanner Apps Outperform Front‐of‐Pack Nutrition Labels: A Conditional Process Model to Foster Healthier Food Choices in Times of Growing Distrust	12
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Extra Coupons and Unexpected Loss: The Effect of Unstackable Coupons on Consumer Purchases and Satisfaction	12
Beyond the Big Five: The effect of machiavellian, narcissistic, and psychopathic personality traits on stakeholder engagement	12
Value through diversity: A systematic literature review to understand diversity and inclusion in consumer research	12
Impact of Anonymity on Consumers' Online Reviews	11
Issue Information	11
Key Factors that Influence Consumer Preferences for Natural‐Hyped Products	11
Issue Information	11
What is driving consumer resistance to crypto‐payment? A multianalytical investigation	11
The impact of fear on the effectiveness of customer empowerment‐messages in online retailing	11
Fake smiles. Customer reactions to employees’ display inauthenticity and choice restrictions	11
First Response Matters: The Impact of First Public Response to Social Media Complaints on Observers' Brand Attitude	11
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More than just your name: Public donations drive inferences of egoistic and altruistic motives	11
Correction to “Hedonic objects and utilitarian experiences: The overriding influence of hedonism in driving consumer happiness”	11
Motivations of playing digital games: A review and research agenda	10
Psychological Mechanisms Behind the Influence of Immersive Technologies on Consumer Well‐Being	10
When less is more: Understanding consumers' responses to minimalist appeals	10
Online group buying behavior: A study of experiential versus material purchases	10
Perceived unfairness increases desire for unique products: The role of need for social status	10
An examination of frontline employee–customer incidental similarities in service failure and recovery contexts	10
Being unconventional: The impact of unconventional packaging messages on impulsive purchases	10
How do username and avatar affect people's engagement with native advertising on social media: From the self‐disclosure perspective	10
Perceived air pollution reduces consumers' self‐disclosure: The role of tense arousal	10
Extracting informational cues between initial coin offering projects and the public	10
Social media engagement and real‐time marketing: Using net‐effects and set‐theoretic approaches to understand audience and content‐related effects	10
It is different than what I saw online: Negative effects of webrooming on purchase intentions	10
How to make vertical farming more attractive: Effects of vegetable growing conditions on consumer assessment	10
Power from words: The influence of brand activism message framing on consumer purchase intention	10
Exploring gift gaps: A meta‐analysis of giver–recipient asymmetries	9
Issue Information	9
The heart, brain, and body of marketing: Complementary roles of neurophysiological measures in tracking emotions, memory, and ad effectiveness	9
Technology paternalism: Development and validation of a measurement scale	9
Social dynamics of luxury customization: The unique impact of name personalization	9
The role of immersive spaces on the customer experience: An exploration of fashion metaverses	9
Should companies hope instead? The role of verbal cues in consumers' evaluation of cause‐related marketing (CRM)	9
Counterfeits can benefit original products when people are caught using counterfeits	9
Corporate social responsibility in the luxury sector: The role of moral foundations	9
Pricey therefore good? Price affects expectations, but not quality perceptions and liking	9
The proximal self: Why material objects are particularly relevant for consumers' self‐definition	9
Augmented reality advertising via a mobile app	9
Residential mobility boosts new product adoption	9
Fifty years of deceptive marketing research: A systematic review and future research agenda	9
Consumer hate and boycott communications of socially irresponsible fashion brands: Applying complexity theory in psychology and marketing research	9
From easy to known: How fluent brand processing fosters self‐brand connection	9
To protect and support: Why would consumers find foods tastier if these foods help support a desired self‐identity	9
Being there without being there: Gifts compensate for lack of in‐person support	9
Developing a multi‐dimensional product evaluation scale	9
A picture says more than a thousand words: Using consumer neuroscience to study instagram users' responses to influencer advertising	8