Psychology & Marketing

Article	Citations
	608
Issue Information	542
Issue Information	348
Issue Information	307
The impact of childhood environments on the sunk‐cost fallacy	280
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I personally like it: Preference for minority endorsement in the early stage of the consumer decision journey	171
The tip of the tongue: Language‐based chronic social exclusion and tipping as a refocusing strategy	164
Bayesian inference and consumer behavioral theory	139
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The impact of service robots on consumer response: Examining the roles of consumers' service expertise and technology expertise	115
Cause‐related marketing of luxury brands: Nudging materialists to act prosocially	106
Is it risky to subscribe? Perceived control and subscription choice	105
Virtual is so real! Consumers' evaluation of product packaging in virtual reality	104
The effect of anthropomorphized technology failure on the desire to connect with others	94
Charitable Triad Theory: How donors, beneficiaries, and fundraisers influence charitable giving	92
Anthropomorphic Sad Expressions Reduce Waste of “Single” Imperfect Food	91
Consumer guilt proneness scale—Assessing individual differences in responses to transgressive consumption situations	91
Adbusting: How advertising altered by activists affects brands	90
Seeking variety on the move: The effect of residential mobility on variety seeking	89
Against the Green Schema: How Gen‐AI Negatively Impacts Green Influencer Posts	83
How Invoking Science in the Production Process of Geographical Indication Products Impacts Consumer's Perceived Authenticity and Product Valuation	83
Darker Logos Are Seen as For‐Profits and Lighter Logos as Nonprofits	79
Mega‐influencers and brand dynamics: Shaping attitudes toward leading and challenger brands through electronic word of mouth	76
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How power increases preference for experiential purchases but not for material purchases	71
Gamification's role in fostering user engagement with healthy food‐based digital content	71
Merits matter: A new perspective on multifaceted pride and its effects on conspicuous consumption	71
To touch or not to touch: Examining the role of choice set size	70
Investigating the effectiveness of virtual influencers in prosocial marketing	68
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The impact of financial scarcity on green consumption: Sequential mediating effects of anxiety and self‐efficacy	68
Of happy larks and unhappy owls: Why morning versus evening types feel different levels of happiness from experiential versus material purchases	65
Mitigating the negative effects of service failure through customer identification	63
The self on display: The impact of self‐objectification on luxury consumption	62
The influence of companies' moral associations on the product consumption experience: The role of moral disgust	57
A systematic review on political ideology and persuasion	57
The simultaneous sponsorship of rival teams: Beyond ingroup favoritism and outgroup animosity	57
Prevalent elements of consumer wellbeing in wearable technology use: An interdisciplinary systematic review and future research agenda	56
Algorithm fashion designer? ascribed mind and perceived design expertise of AI versus human	55
Temporary or permanent social media post? The impact of product type	53
Is this really me? Investigating brand personality self‐congruity on consumer behavior in video‐based social media	53
Issue Information	53
Embracing Hedonism While Being Young: The Effects of Compulsive Buying, Compulsive Hoarding, and Spendthriftness	53
Marketing analytics: The bridge between customer psychology and marketing decision‐making	53
Implicit Ethical Consumerism: Development and Cross‐Cultural Validation of a Novel Affect‐Misattribution Measure	52
Beyond the Post: How Profile Picture Changes Shape Consumer Perceptions of Brand Activism	49
Bragging About Valuable Resources? The Dual Effect of Companies’ AI and Human Self‐Promotion	49
Framing the Future: How AI's Creation Versus Generation Visuals Affects Consumer Willingness to Pay	49
NFT luxury brand marketing in the metaverse: Leveraging blockchain‐certified NFTs to drive consumer behavior	48
Fear of missing out in the digital age: The role of social media satisfaction and advertising engagement	47
How brand gender affects consumer preference for sweet food: The role of the association between gender and taste	45
The role of sensory marketing and brand experience in building emotional attachment and brand loyalty in luxury retail stores	45
Empathy at the heart of customer experience: A holistic framework for understanding and enhancing consumer empathy through the lens of customer experience	44
I, chatbot! the impact of anthropomorphism and gaze direction on willingness to disclose personal information and behavioral intentions	44
The more the better? The negative effect of disseminators' donations in online donation	43
Issue Information	41
Nutrition labeling, numerosity effects, and vigilance among diet‐sensitive individuals	41
You designed that yourself for me? Vicarious pride in customized gift exchange	41
The role of social projection in consumers' commonness fallacy	40
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Key factors influencing knowledge acquisition through game‐based learning	40
This article is… Consumer reactions to unfinished teasers for digital content	40
Understanding crowding perceptions and their impact on place experience: Insights from a mixed‐methods study	39
The role of a smile in customer–employee interactions: Primitive emotional contagion and its boundary conditions	37
Has the COVID‐19 pandemic made us more materialistic? The effect of COVID‐19 and lockdown restrictions on the endorsement of materialism	37
Beyond Possessions: Nomadic Living Sparks Minimalism Tendency and Preference for Experiential Purchases	36
Beyond humans: Consumer reluctance to adopt zoonotic artificial intelligence	36
Reconceptualizing the desire‐intention relationship in the Model of Goal Directed Behavior	36
Sustaining the Shift: Mechanisms of Practice Continuation in Meat Analogue Consumption	35
Typology and impact of follower responses to social media influencer “promotional crisis”	34
Embodiment, immersion, and enjoyment in virtual reality marketing experiences	34
Looking a Gift Horse in the Mouth: The Dark Side of Uncertain Price Promotions	33
Two days before Friday versus 2 days from today: How future (vs. present) anchors in deadlines increase goal achievement	33
COVID‐19 vaccines and anti‐consumption: Understanding anti‐vaxxers hesitancy	32

Strike while the iron is hot: Temperature affects consumers' appetite for risk	32
The pain of payment: A review and research agenda	32
They forgot me! The exclusionary effects among complaining consumers when others receive a response	31
Comparing Who We Are to Who We Could Be: How Future Self‐Images Influence Consumer Choices	31
Branding with music: How can music contour and tonality enhance perceived brand innovativeness and brand evaluations?	31
Conceptualizing sustainable consumption priming: A scoping review	30
Beyond the Shores of Reality: The Effect of Virtual Influencers on Luxury Perception and Its Downstream Consequence	28
How Promoting Access‐Based Consumption Provokes Overconsumption	28
Designing the digitalized guest experience: A comprehensive framework and research agenda	27
Set that record straight! Cardinal line orientations in music album artwork boost market performance and music consumption	27
Smart speakers and customer experience in service contexts	27
Overcoming the blockchain technology credibility gap	27
The impact of socioeconomic status on preferences for sustainable luxury brands	27
The colorful company: Effects of brand logo colorfulness on consumer judgments	27
Image‐Left, Text‐Right: The Horizontal Sequence Effect of Images and Text on Consumer Responses to in‐Feed News	27
Overcoming the Challenge of “Green Enough”: Exploring the Dark Side of Incremental Green Options	26
Managing Pharmaceutical Promotion Mix in the Rise of Social Media	26
Authenticity Perceptions of Informational and Transformational Advertising: Decoding the Role of Construal Level Mindset	25
Hearing what you pay improves transaction satisfaction? Unveiling the dual process influence of auditory feedback	25
My money—My problem: How fear‐of‐missing‐out appeals can hinder sustainable investment decisions	25
What goes around comes around: The effect of belief in karma on charitable donation behavior	25
Why do consumers subvert brands? investigating the influence of subjective well‐being on brand avoidance	25
Effects of plan specificity and eveningness–morningness orientation on health goal pursuit	25
Into the virtual worlds: conceptualizing the consumer‐avatar journey in virtual environments	25
Stop and smell the roses: How and when busyness impacts consumers' preference for minimalist advertisements	24
Revisiting (dis)fluency: Metacognitive difficulty as a novelty cue that evokes feeling‐of‐interest	24
“Alexa, lock my front door”: An empirical study on factors affecting consumer's satisfaction with VCA‐controlled security devices	24
How a blurry background in product presentation influences product size perception	23
Paying less as a signal of competence	23
When Does Anxiety Increase Attempts to Spend Time and Money Efficiently?	23
Issue Information	22
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Issue Information	22
The influence of deviant advertisements on customer responses: The role of cultural tightness in emerging and developed economies	22
The length of brand names influences the expectation of healthiness in foods and preference for healthy foods	21
Developing a Scale to Measure Need‐to‐Tell Personality Trait to Predict Consumers' Willingness to Provide Online Reviews	21
Fostering trust and overcoming psychological resistance towards cryptocurrencies and cryptoassets	21
Erroneous consumer evaluations in the marketplace: How consumer evaluations are biased by raw performance scores	21
How loneliness affects consumers' reluctance to let go of used possessions	21
Psychology of space tourism marketing, technology, and sustainable development: From a literature review to an integrative framework	20
From ugly to attractive: Leveraging anthropomorphism to increase demand for irregular‐appearing produce	20
Red Bull Gives You Wings at Work: How Context Transforms Metaphors Into Reality	20
The conceptualization of enablers and constraints of in‐store buying as part of the affordances flow funnel process through scan and go apps	20
State boredom increases consumers' gift‐giving intentions in entertainment live‐streaming: A moderated dual‐mediation model	20
The impact of visual perspectives in advertisements on access‐based products	20
Human Vs Machine: How Does Production Mode Influence Consumers' Perception of Price Unfairness?	20
How Second Screens Shape Consumer Experiences: The Role of Social Connection on Repeat Viewing	20
The role of demand‐based scarcity appeals in promoting cultured meat	20
You Can Do It! or Can We? Personal Pronouns and Their Impact on Consumer Goal Pursuit	20
Can augmented reality satisfy consumers' need for touch?	19
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How and when Narcissism and faith in humanity drive sustainable consumption	19
Lonely human and dominant robot: Similarity versus complementary attraction	19
Using large language models to generate silicon samples in consumer and marketing research: Challenges, opportunities, and guidelines	19
The bittersweet of consumer–human brand relationships in the social media context	19
Is Darker More Effective? The Effect of Package Color Lightness on Consumer Judgment of Product Efficacy	18
Friendship stings: Jealousy behind a close friend's extraordinary experiences	18
Leveling the Playing Field… in Private: The Interplay of Malicious Envy and Anonymity in Online Revenge	18
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More the merrier!! Understanding the effect of available content choices over willingness to pay for over‐the‐top subscriptions	18
Revisiting power messaging in service failures: Pitfalls and proposed solutions	17
First come, first served versus the draw: Perceived fairness in the new product purchase competition	17
Disidentification: The Long‐Term Effects of Offensive‐Discriminatory Advertising	17
Issue Information	17
Men engage in self‐deceptive enhancement, whereas women engage in impression management	17
Self‐Comparing With Virtual Influencers: Effects on Followers' Wellbeing	17
Activation or Rigidity: The Dual‐Channel Mechanism of Responsibility on Consumer Citizenship Behavior Beneficial to Community Members	17
I want to remember: Preference for visual intensity in sentimental purchases	16
The regulatory fit effect on consumer preferences for price discounts and bonus packs	16
Branding beyond the gender binary	16
Identification as a Sword in the War for Talent: Understanding Organizational Identification Through a Prospective Employee Lens	16
Digital technologies and privacy: State of the art and research directions	16
Deciphering consumer commitment: Exploring the dual influence of self‐brand and self‐group relationships	16
An integrative review of the decoy effect on choice behavior	16
To be precise (imprecise) in utilitarian (hedonic) contexts: Examining the influence of numerical precision on consumer reactions to artificial intelligence‐based recommendations	16
AI in marketing, consumer research and psychology: A systematic literature review and research agenda	15
How to strategically choose or combine augmented and virtual reality for improved online experiential retailing	15
The effects of pseudo‐relevant 100% claims	15
Behavioral Drivers in Circular Product Purchases: The Divide Between Corporate Buyers and Final Consumers	15
A story to sell: The influence of storytelling on consumers' purchasing behavior	15

Customers' political ideology and Self‐Service Technologies: Do political leanings predict usage of Self‐Service Technologies?	15
“A Contribution Shared Is a Contribution Halved”: The Influence of Tie Strength‐Based Disclosure Strategy on Potential Donors' Donation Amounts	15
Asking your phone or a frontline employee? The influence of in‐store information source on choice overload, responsibility, and confidence among young consumers	15
Brand placements in video games: How local in‐game experiences influence brand attitudes	15
The Dark Side of Social Media Influencers: A Research Agenda for Analysing Deceptive Practices and Regulatory Challenges	15
Gag Gifting: The Joke and the Poke	15
The semiotics of emojis in advertising: An integrated quantitative and qualitative examination of emotional versus functional ad dynamics	15
Experiences and happiness: The role of gender	14
Issue Information	14
Fluency and the perceived ethicality of corporate social (ir)responsibility	14
Increasing donation intentions toward endangered species: An empirical study on the mediating role of psychological and technological elements of VR	14
Avatars' Phygital Social Presence in the Metaverse: An Engaged Theory Perspective	14
GenAI Use Behavior and Post‐Failure Perceptions Among People With Functional Disabilities: A Multimethod Study	14
Rating with the senses: How sensory encounters are reflected on online review ratings?	14
Can Brand Activism Benefit Luxury Brands?	14
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It is a match! The effect of regulatory fit on new products recommendations	14
I will say “No” to that cookie: How imagined future self‐regulation drives current self‐regulation	14
Understanding Social Comparison Dynamics on Social Media: A Qualitative Examination of Individual and Platform Characteristics	13
Just Walk Out Stores—The Future of Shopping? Examining Configurations of Reasons for and Against Consumer Adoption	13
Consumer cynicism in service failures	13
Metaphysical deterrents to providers’ participation in the sharing economy: The role of peer‐to‐peer contagion	13
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Research online and purchase offline: The disruptive impact of consumers' online information on offline sales interaction	13
Resolving the complexity in Gen Z's envy occurrence: A cross‐cultural perspective	13
The association between consumers' chronic concerns about infectious disease and anthropomorphism	13
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Consumer‐brand identification and happiness in experiential consumption	13
Meme marketing: How can marketers drive better engagement using viral memes?	12
The power of flattery: Enhancing prosocial behavior through virtual influencers	12
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Extra Coupons and Unexpected Loss: The Effect of Unstackable Coupons on Consumer Purchases and Satisfaction	12
Aversion to Human Intervention: Why Food in Complex Packaging Design Is Perceived as Less Healthy	12
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Color darkness and hierarchy perceptions: How consumers associate darker colors with higher hierarchy	12
Beyond the Big Five: The effect of machiavellian, narcissistic, and psychopathic personality traits on stakeholder engagement	12
Advancing Antecedents of Brand Personality: A Meta‐Analytical Review and Moderator Analysis	12
When reality backfires: Product evaluation context and the effectiveness of augmented reality in e‐commerce	12
Does Inconsistency Between Influencer‐Generated and User‐Generated Content Hurt Brands? The Role of Perceived Content Credibility	12
When Food Scanner Apps Outperform Front‐of‐Pack Nutrition Labels: A Conditional Process Model to Foster Healthier Food Choices in Times of Growing Distrust	12
First Response Matters: The Impact of First Public Response to Social Media Complaints on Observers' Brand Attitude	12