Psychology & Marketing

Article	Citations
	531
Issue Information	484
Issue Information	317
Issue Information	258
The impact of childhood environments on the sunk‐cost fallacy	239
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I personally like it: Preference for minority endorsement in the early stage of the consumer decision journey	150
Bayesian inference and consumer behavioral theory	140
The tip of the tongue: Language‐based chronic social exclusion and tipping as a refocusing strategy	140
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How Invoking Science in the Production Process of Geographical Indication Products Impacts Consumer's Perceived Authenticity and Product Valuation	102
Merits matter: A new perspective on multifaceted pride and its effects on conspicuous consumption	102
Cause‐related marketing of luxury brands: Nudging materialists to act prosocially	100
Mega‐influencers and brand dynamics: Shaping attitudes toward leading and challenger brands through electronic word of mouth	99
Is it risky to subscribe? Perceived control and subscription choice	95
Against the Green Schema: How Gen‐AI Negatively Impacts Green Influencer Posts	95
Adbusting: How advertising altered by activists affects brands	92
The impact of financial scarcity on green consumption: Sequential mediating effects of anxiety and self‐efficacy	82
Seeking variety on the move: The effect of residential mobility on variety seeking	81
Gamification's role in fostering user engagement with healthy food‐based digital content	80
Darker Logos Are Seen as For‐Profits and Lighter Logos as Nonprofits	75
The impact of COVID‐19 on consumer evaluation of authentic advertising messages	75
To touch or not to touch: Examining the role of choice set size	73
How power increases preference for experiential purchases but not for material purchases	71

Charitable Triad Theory: How donors, beneficiaries, and fundraisers influence charitable giving	71
The impact of service robots on consumer response: Examining the roles of consumers' service expertise and technology expertise	70
Robots should be seen and not heard…sometimes: Anthropomorphism and AI service robot interactions	67
Consumer guilt proneness scale—Assessing individual differences in responses to transgressive consumption situations	67
Investigating the effectiveness of virtual influencers in prosocial marketing	65
Virtual is so real! Consumers' evaluation of product packaging in virtual reality	65
Anthropomorphic Sad Expressions Reduce Waste of “Single” Imperfect Food	65
Motivating recycling behavior—Which incentives work, and why?	64
The effect of anthropomorphized technology failure on the desire to connect with others	64
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Of happy larks and unhappy owls: Why morning versus evening types feel different levels of happiness from experiential versus material purchases	60
The simultaneous sponsorship of rival teams: Beyond ingroup favoritism and outgroup animosity	59
Temporary or permanent social media post? The impact of product type	57
Embracing Hedonism While Being Young: The Effects of Compulsive Buying, Compulsive Hoarding, and Spendthriftness	56
Bragging About Valuable Resources? The Dual Effect of Companies’ AI and Human Self‐Promotion	56
More innovative but less socially responsible: The influence of using metaphors in marketing communications on product perception, choice, and adoption intention	56
Mitigating the negative effects of service failure through customer identification	56
Issue Information	55
A systematic review on political ideology and persuasion	54
The self on display: The impact of self‐objectification on luxury consumption	52
Is this really me? Investigating brand personality self‐congruity on consumer behavior in video‐based social media	52
Words matter: How privacy concerns and conspiracy theories spread on twitter	50
Effects of the severity of collective threats on people's donation intention	49
Algorithm fashion designer? ascribed mind and perceived design expertise of AI versus human	48
Empathy at the heart of customer experience: A holistic framework for understanding and enhancing consumer empathy through the lens of customer experience	48
Fear of missing out in the digital age: The role of social media satisfaction and advertising engagement	47
How brand gender affects consumer preference for sweet food: The role of the association between gender and taste	46
Marketing analytics: The bridge between customer psychology and marketing decision‐making	46
The influence of companies' moral associations on the product consumption experience: The role of moral disgust	46
The role of sensory marketing and brand experience in building emotional attachment and brand loyalty in luxury retail stores	44
I, chatbot! the impact of anthropomorphism and gaze direction on willingness to disclose personal information and behavioral intentions	44
Mapping the jungle: A bibliometric analysis of research into construal level theory	43
The effect of material and experiential consumption on goal pursuit	43
Implicit Ethical Consumerism: Development and Cross‐Cultural Validation of a Novel Affect‐Misattribution Measure	42
Prevalent elements of consumer wellbeing in wearable technology use: An interdisciplinary systematic review and future research agenda	41
Framing the Future: How AI's Creation Versus Generation Visuals Affects Consumer Willingness to Pay	38
This article is… Consumer reactions to unfinished teasers for digital content	37
NFT luxury brand marketing in the metaverse: Leveraging blockchain‐certified NFTs to drive consumer behavior	37
When doing good will not save us: Revisiting the buffering effect of CSR following service failures	36
Issue Information	36
The role of a smile in customer–employee interactions: Primitive emotional contagion and its boundary conditions	36
Privacy concerns when using augmented reality face filters? Explaining why and when use avoidance occurs	36
The more the better? The negative effect of disseminators' donations in online donation	36
Nutrition labeling, numerosity effects, and vigilance among diet‐sensitive individuals	35
You designed that yourself for me? Vicarious pride in customized gift exchange	35
The role of social projection in consumers' commonness fallacy	34
Reconceptualizing the desire‐intention relationship in the Model of Goal Directed Behavior	34
Understanding crowding perceptions and their impact on place experience: Insights from a mixed‐methods study	34
Beyond humans: Consumer reluctance to adopt zoonotic artificial intelligence	34
Key factors influencing knowledge acquisition through game‐based learning	34

Has the COVID‐19 pandemic made us more materialistic? The effect of COVID‐19 and lockdown restrictions on the endorsement of materialism	33
Embodiment, immersion, and enjoyment in virtual reality marketing experiences	33
They forgot me! The exclusionary effects among complaining consumers when others receive a response	32
Sustaining the Shift: Mechanisms of Practice Continuation in Meat Analogue Consumption	32
Overcoming the blockchain technology credibility gap	32
Typology and impact of follower responses to social media influencer “promotional crisis”	32
Strike while the iron is hot: Temperature affects consumers' appetite for risk	31
Comparing Who We Are to Who We Could Be: How Future Self‐Images Influence Consumer Choices	31
Two days before Friday versus 2 days from today: How future (vs. present) anchors in deadlines increase goal achievement	31
How Promoting Access‐Based Consumption Provokes Overconsumption	31
Smart speakers and customer experience in service contexts	30
Looking a Gift Horse in the Mouth: The Dark Side of Uncertain Price Promotions	30
The colorful company: Effects of brand logo colorfulness on consumer judgments	29
Examining consumers' continuous usage of multichannel retailers' mobile applications	29
Beyond the Shores of Reality: The Effect of Virtual Influencers on Luxury Perception and Its Downstream Consequence	28
Conceptualizing sustainable consumption priming: A scoping review	28
The pain of payment: A review and research agenda	28
COVID‐19 vaccines and anti‐consumption: Understanding anti‐vaxxers hesitancy	28
What goes around comes around: The effect of belief in karma on charitable donation behavior	27
Branding with music: How can music contour and tonality enhance perceived brand innovativeness and brand evaluations?	27
“Alexa, lock my front door”: An empirical study on factors affecting consumer's satisfaction with VCA‐controlled security devices	26
Overcoming the Challenge of “Green Enough”: Exploring the Dark Side of Incremental Green Options	26
The impact of socioeconomic status on preferences for sustainable luxury brands	26
Set that record straight! Cardinal line orientations in music album artwork boost market performance and music consumption	26
Authenticity Perceptions of Informational and Transformational Advertising: Decoding the Role of Construal Level Mindset	26
Managing Pharmaceutical Promotion Mix in the Rise of Social Media	26
Effects of plan specificity and eveningness–morningness orientation on health goal pursuit	26
How a blurry background in product presentation influences product size perception	26
Designing the digitalized guest experience: A comprehensive framework and research agenda	25
Into the virtual worlds: conceptualizing the consumer‐avatar journey in virtual environments	25
Image‐Left, Text‐Right: The Horizontal Sequence Effect of Images and Text on Consumer Responses to in‐Feed News	25
Revisiting (dis)fluency: Metacognitive difficulty as a novelty cue that evokes feeling‐of‐interest	25
Compulsion and reactance: Why do some green consumers fail to follow through with planned environmental behaviors?	25
Why do consumers subvert brands? investigating the influence of subjective well‐being on brand avoidance	25
Hearing what you pay improves transaction satisfaction? Unveiling the dual process influence of auditory feedback	25
Brand narratives: Content and consequences among heritage brands	25
Stop and smell the roses: How and when busyness impacts consumers' preference for minimalist advertisements	24
Paying less as a signal of competence	24
Issue Information	24
My money—My problem: How fear‐of‐missing‐out appeals can hinder sustainable investment decisions	24
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Issue Information	24
The influence of deviant advertisements on customer responses: The role of cultural tightness in emerging and developed economies	24
Developing a Scale to Measure Need‐to‐Tell Personality Trait to Predict Consumers' Willingness to Provide Online Reviews	23
How Second Screens Shape Consumer Experiences: The Role of Social Connection on Repeat Viewing	23
Dialectical thinking as a driver of charitable giving	23
The length of brand names influences the expectation of healthiness in foods and preference for healthy foods	23
Erroneous consumer evaluations in the marketplace: How consumer evaluations are biased by raw performance scores	23
The impact of visual perspectives in advertisements on access‐based products	22
State boredom increases consumers' gift‐giving intentions in entertainment live‐streaming: A moderated dual‐mediation model	22
Human Vs Machine: How Does Production Mode Influence Consumers' Perception of Price Unfairness?	22
How loneliness affects consumers' reluctance to let go of used possessions	22
Lonely human and dominant robot: Similarity versus complementary attraction	21
The conceptualization of enablers and constraints of in‐store buying as part of the affordances flow funnel process through scan and go apps	21
From ugly to attractive: Leveraging anthropomorphism to increase demand for irregular‐appearing produce	21
Fostering trust and overcoming psychological resistance towards cryptocurrencies and cryptoassets	21
The role of demand‐based scarcity appeals in promoting cultured meat	21
Using large language models to generate silicon samples in consumer and marketing research: Challenges, opportunities, and guidelines	20
Psychology of space tourism marketing, technology, and sustainable development: From a literature review to an integrative framework	20
Can augmented reality satisfy consumers' need for touch?	20
How and when Narcissism and faith in humanity drive sustainable consumption	20
The bittersweet of consumer–human brand relationships in the social media context	20
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Leveling the Playing Field… in Private: The Interplay of Malicious Envy and Anonymity in Online Revenge	19
More the merrier!! Understanding the effect of available content choices over willingness to pay for over‐the‐top subscriptions	19
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To be precise (imprecise) in utilitarian (hedonic) contexts: Examining the influence of numerical precision on consumer reactions to artificial intelligence‐based recommendations	19
Is Darker More Effective? The Effect of Package Color Lightness on Consumer Judgment of Product Efficacy	19
Friendship stings: Jealousy behind a close friend's extraordinary experiences	19
Issue Information	19
Unpacking the privacy paradox of consumers: A psychological perspective	19
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The regulatory fit effect on consumer preferences for price discounts and bonus packs	18
Branding beyond the gender binary	18
I want to remember: Preference for visual intensity in sentimental purchases	18
Activation or Rigidity: The Dual‐Channel Mechanism of Responsibility on Consumer Citizenship Behavior Beneficial to Community Members	18
Identification as a Sword in the War for Talent: Understanding Organizational Identification Through a Prospective Employee Lens	18
Living with restrictions: The duration of restrictions influences construal levels	18
Men engage in self‐deceptive enhancement, whereas women engage in impression management	18
Brand placements in video games: How local in‐game experiences influence brand attitudes	18

An integrative review of the decoy effect on choice behavior	18
First come, first served versus the draw: Perceived fairness in the new product purchase competition	17
Deciphering consumer commitment: Exploring the dual influence of self‐brand and self‐group relationships	17
Self‐Comparing With Virtual Influencers: Effects on Followers' Wellbeing	17
Understanding the impact of recipient identification and discount structure on social coupon sharing: The role of altruism and market mavenism	17
How scarcity and thinking styles boost referral effectiveness	17
Revisiting power messaging in service failures: Pitfalls and proposed solutions	17
Digital technologies and privacy: State of the art and research directions	16
Customers' political ideology and Self‐Service Technologies: Do political leanings predict usage of Self‐Service Technologies?	16
A story to sell: The influence of storytelling on consumers' purchasing behavior	16
The Dark Side of Social Media Influencers: A Research Agenda for Analysing Deceptive Practices and Regulatory Challenges	16
How to strategically choose or combine augmented and virtual reality for improved online experiential retailing	16
AI in marketing, consumer research and psychology: A systematic literature review and research agenda	16
Rating with the senses: How sensory encounters are reflected on online review ratings?	16
I will say “No” to that cookie: How imagined future self‐regulation drives current self‐regulation	15
It is a match! The effect of regulatory fit on new products recommendations	15
Asking your phone or a frontline employee? The influence of in‐store information source on choice overload, responsibility, and confidence among young consumers	15
“A Contribution Shared Is a Contribution Halved”: The Influence of Tie Strength‐Based Disclosure Strategy on Potential Donors' Donation Amounts	15
The effects of pseudo‐relevant 100% claims	15
Fluency and the perceived ethicality of corporate social (ir)responsibility	15
The psychology of frustration: Appraisals, outcomes, and service recovery	14
The semiotics of emojis in advertising: An integrated quantitative and qualitative examination of emotional versus functional ad dynamics	14
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The association between consumers' chronic concerns about infectious disease and anthropomorphism	14
Issue Information	14
Understanding Social Comparison Dynamics on Social Media: A Qualitative Examination of Individual and Platform Characteristics	14
Gag Gifting: The Joke and the Poke	14
Experiences and happiness: The role of gender	14
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Just Walk Out Stores—The Future of Shopping? Examining Configurations of Reasons for and Against Consumer Adoption	14
Research online and purchase offline: The disruptive impact of consumers' online information on offline sales interaction	14
Behavioral Drivers in Circular Product Purchases: The Divide Between Corporate Buyers and Final Consumers	14
Avatars' Phygital Social Presence in the Metaverse: An Engaged Theory Perspective	14
Increasing donation intentions toward endangered species: An empirical study on the mediating role of psychological and technological elements of VR	14
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When reality backfires: Product evaluation context and the effectiveness of augmented reality in e‐commerce	14
Can Brand Activism Benefit Luxury Brands?	14
Color darkness and hierarchy perceptions: How consumers associate darker colors with higher hierarchy	13
“My life is a mess, I deserve a brownie:” Justifying indulgence by overstating the severity of life problems	13
Meme marketing: How can marketers drive better engagement using viral memes?	13
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Impact of Anonymity on Consumers' Online Reviews	13
Extra Coupons and Unexpected Loss: The Effect of Unstackable Coupons on Consumer Purchases and Satisfaction	13
Consumer‐brand identification and happiness in experiential consumption	13
The power of flattery: Enhancing prosocial behavior through virtual influencers	13
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Advancing Antecedents of Brand Personality: A Meta‐Analytical Review and Moderator Analysis	13
When Food Scanner Apps Outperform Front‐of‐Pack Nutrition Labels: A Conditional Process Model to Foster Healthier Food Choices in Times of Growing Distrust	13
Does Inconsistency Between Influencer‐Generated and User‐Generated Content Hurt Brands? The Role of Perceived Content Credibility	13
Metaphysical deterrents to providers’ participation in the sharing economy: The role of peer‐to‐peer contagion	13
Consumer cynicism in service failures	13
Resolving the complexity in Gen Z's envy occurrence: A cross‐cultural perspective	13
Aversion to Human Intervention: Why Food in Complex Packaging Design Is Perceived as Less Healthy	13
Value through diversity: A systematic literature review to understand diversity and inclusion in consumer research	13