Psychology & Marketing

Article	Citations
Progress in partial least squares structural equation modeling use in marketing research in the last decade	239
Metaverse marketing: How the metaverse will shape the future of consumer research and practice	198
Alexa, she's not human but… Unveiling the drivers of consumers' trust in voice‐based artificial intelligence	164
AI in marketing, consumer research and psychology: A systematic literature review and research agenda	145
A bibliometric retrospection of marketing from the lens of psychology: Insights from Psychology & Marketing	114
Examining the effects of robots' physical appearance, warmth, and competence in frontline services: The Humanness‐Value‐Loyalty model	114
Meta‐analysis and traditional systematic literature reviews—What, why, when, where, and how?	93
Personalization in personalized marketing: Trends and ways forward	92
Alexa, what do we know about conversational commerce? Insights from a systematic literature review	91
The most human bot: Female gendering increases humanness perceptions of bots and acceptance of AI	90
Role of cognitive absorption in building user trust and experience	89
From “touch” to a “multisensory” experience: The impact of technology interface and product type on consumer responses	84
Social media influencers: A route to brand engagement for their followers	82
An empirical study on anthropomorphism and engagement with disembodied AIs and consumers' re‐use behavior	79
Memorable tourism experience: A review and research agenda	77
The adoption of AI service robots: A comparison between credence and experience service settings	76
Factors influencing users' adoption and use of conversational agents: A systematic review	73
"I Like Your Suggestion!" the role of humanlikeness and parasocial relationship on the website versus voice shopper's perception of recommendations	72
Creepiness: Its antecedents and impact on loyalty when interacting with a chatbot	65
Privacy concerns in e‐commerce: A multilevel meta‐analysis	58
When do you trust AI? The effect of number presentation detail on consumer trust and acceptance of AI recommendations	57
Augmented reality filters on social media. Analyzing the drivers of playability based on uses and gratifications theory	57
Can augmented reality satisfy consumers' need for touch?	56
Exploring the antecedents of green and sustainable purchase behaviour: A comparison among different generations	52
Fear Of Missing Out Scale: A self‐concept perspective	52

How to strategically choose or combine augmented and virtual reality for improved online experiential retailing	51
Understanding the potential adoption of autonomous vehicles in China: The perspective of behavioral reasoning theory	49
Exploring customers' responses to online service failure and recovery strategies during Covid‐19 pandemic: An actor–network theory perspective	49
How smart experiences build service loyalty: The importance of consumer love for smart voice assistants	46
Consumer ethics: A review and research agenda	45
Materialistic cues make us miserable: A meta‐analysis of the experimental evidence for the effects of materialism on individual and societal well‐being	44
Robots should be seen and not heard…sometimes: Anthropomorphism and AI service robot interactions	44
“Alexa, order me a pizza!”: The mediating role of psychological power in the consumer–voice assistant interaction	44
Color research in marketing: Theoretical and technical considerations for conducting rigorous and impactful color research	44
Attachment styles moderate customer responses to frontline service robots: Evidence from affective, attitudinal, and behavioral measures	41
Privacy concerns when using augmented reality face filters? Explaining why and when use avoidance occurs	41
From Amazon.com to Amazon.love: How Alexa is redefining companionship and interdependence for people with special needs	41
Evolutionary psychology in marketing: Deep, debated, but fancier with fieldwork	41
Strategic use of immersive media and narrative message in virtual marketing: Understanding the roles of telepresence and transportation	40
Authenticating brand activism: Negotiating the boundaries of free speech to make a change	40
Demystifying the link between emotional loneliness and brand loyalty: Mediating roles of nostalgia, materialism, and self‐brand connections	38
An empirical study of consumers' intention to use biometric facial recognition as a payment method	38
Mapping the jungle: A bibliometric analysis of research into construal level theory	38
Human versus chatbot: Understanding the role of emotion in health marketing communication for vaccines	37
The role of sensory marketing and brand experience in building emotional attachment and brand loyalty in luxury retail stores	37
The effect of privacy choice in cookie notices on consumers' perceived fairness of frequent price changes	37
It's all part of the customer journey: The impact of augmented reality, chatbots, and social media on the body image and self‐esteem of Generation Z female consumers	37
Artificial intelligence in marketing: A meta‐analytic review	37
Benefits of matching consumers’ personality: Creating perceived trustworthiness via actual self‐congruence and perceived competence via ideal self‐congruence	37
Toward advancing theory on creativity in marketing and artificial intelligence	36
Identity motives in charitable giving: Explanations for charity preferences from a global donor survey	36
Virtual is so real! Consumers' evaluation of product packaging in virtual reality	35
Beyond the gimmick: How affective responses drive brand attitudes and intentions in augmented reality marketing	33
Why retail investors traded equity during the pandemic? An application of artificial neural networks to examine behavioral biases	33
A dual‐process model of how incorporating audio‐visual sensory cues in video advertising promotes active attention	33
Free but fake speech: When giving primacy to the source decreases misinformation sharing on social media	32
Augmented reality advertising via a mobile app	32
The downside of scarcity: Scarcity appeals can trigger consumer anger and brand switching intentions	32
Strategic CSR‐brand fit and customers’ brand passion: Theoretical extension and analysis	32
The personalization–privacy paradox at the nexus of social exchange and construal level theories	31
Building better employer brands through employee social media competence and online social capital	31
Empathy‐based marketing	31
Behavioral and neural evidence on consumer responses to human doctors and medical artificial intelligence	31
Environmentally framed eWOM messages of different valence: The role of environmental concerns, moral norms, and product environmental impact	30
Motivations of playing digital games: A review and research agenda	30
Benefits of heroes to coping with mortality threats by providing perceptions of personal power and reducing unhealthy compensatory consumption	30
Self‐efficacy and callousness in consumer judgments of AI‐enabled checkouts	30
Gamification via mobile applications: A longitudinal examination of its impact on attitudinal loyalty and behavior toward a core service	29
Let's play: Me and my AI‐powered avatar as one team	29
Too close for comfort? The impact of salesperson‐customer proximity on consumers' purchase behavior	28
Competitors' envy, gamers' pride: An exploration of gamers' divergent behavior	28
Determinants of online brand communities’ and millennials’ characteristics: A social influence perspective	27
“YOU POST, I TRAVEL.” Bloggers' credibility, digital engagement, and travelers' behavioral intention: The mediating role of hedonic and utilitarian motivations	27
Influencer marketing: When and why gen Z consumers avoid influencers and endorsed brands	27
Words matter: How privacy concerns and conspiracy theories spread on twitter	26

Disrupting marketing realities: A research agenda for investigating the psychological mechanisms of next‐generation experiences with reality‐enhancing technologies	26
What you touch, touches you: The influence of haptic attributes on consumer product impressions	26
Impact of Anonymity on Consumers' Online Reviews	25
How online trust evolves over time: The role of social perception	25
Influencers' “organic” persuasion through electronic word of mouth: A case of sincerity over brains and beauty	24
Exploring the role of spotlight effect in pay‐what‐you‐want (PWYW) pricing—An anchoring and adjustment perspective	24
“We think you may like this”: An investigation of electronic commerce personalization for privacy‐conscious consumers	24
Using website information to reduce postpurchase dissonance: A mediated moderating role of perceived risk	24
Fright, attention, and joy while killing zombies in Virtual Reality: A psychophysiological analysis of VR user experience	23
Fear of missing out in the digital age: The role of social media satisfaction and advertising engagement	23
Methodological structure for future consumer neuroscience research	23
Effects of voice assistant recommendations on consumer behavior	23
A story to sell: The influence of storytelling on consumers' purchasing behavior	23
Don't be rude! The effect of content moderation on consumer‐brand forgiveness	23
The atypicality of sustainable luxury products	23
Self‐concept, individual characteristics, and counterfeit consumption: Evidence from an emerging market	23
Collectivism fosters preventive behaviors to contain the spread of COVID‐19: Implications for social marketing in public health	22
The closer I am, the safer I feel: The “distance proximity effect” of COVID‐19 pandemic on individuals' risk assessment and irrational consumption	22
Why do consumers subvert brands? investigating the influence of subjective well‐being on brand avoidance	22
Has the COVID‐19 pandemic made us more materialistic? The effect of COVID‐19 and lockdown restrictions on the endorsement of materialism	22
Do travelers' reviews depend on the destination? An analysis in coastal and urban peer‐to‐peer lodgings	22
Charitable Triad Theory: How donors, beneficiaries, and fundraisers influence charitable giving	22
The searching artificial intelligence: Consumers show less aversion to algorithm‐recommended search product	21
When sustainability backfires: A review on the unintended negative side‐effects of product and service sustainability on consumer behavior	21
“My place is your place” ‐ Understanding how psychological ownership influences peer‐to‐peer service experiences	21
Examining consumers’ sensory experiences with color: A consumer neuroscience approach	21
The pleasure of sharing: Can social context make healthy food more appealing?	21
Coping with multiple identities related to meat consumption	20
Telling a different story: How nonprofit organizations reveal strategic purpose through storytelling	20
The effect of front‐of‐package nutrition labels on the choice of low sugar products	20
Experiential gifts as meaningful moments and memories: Their influence on nostalgia, and relive intention	20
The role of brand in overcoming consumer resistance to autonomous vehicles	20
A Bibliometric Review of the Special Issues of Psychology & Marketing: 1984‐2020	19
I, chatbot! the impact of anthropomorphism and gaze direction on willingness to disclose personal information and behavioral intentions	19
Simulated satiation through reality‐enhancing technology	19
Autonomy and control: How political ideology shapes the use of artificial intelligence	19
A picture says more than a thousand words: Using consumer neuroscience to study instagram users' responses to influencer advertising	19
The impact of COVID‐19 on consumer evaluation of authentic advertising messages	19
When does an ethical attribute matter for product evaluation? The role of warm‐glow feelings for low‐rated products	19
Abandoning distinctiveness: The influence of nostalgia on consumer choice	19
Social isolation and social anxiety as drivers of generation Z's willingness to share personal information on social media	19
Waiting for a download: The effect of congruency between anthropomorphic cues and shopping motivation on consumer patience	18
Does celebrity attachment influence brand attachment and brand loyalty in celebrity endorsement? A mixed methods study	18
Social media in marketing research: Theoretical bases, methodological aspects, and thematic focus	18
Consumer subversion and its relationship to anti‐consumption, deviant and dysfunctional behaviors, and consumer revenge	18
Digital technologies and privacy: State of the art and research directions	18
How do utilitarian versus hedonic products influence choice preferences: Mediating effect of social comparison	18
Can luxury attitudes impact sustainability? The role of desire for unique products, culture, and brand self‐congruence	18
“Should I Post or Ghost?”: Examining how privacy concerns impact social media engagement in US consumers	18
Relating the dark side of new‐age technologies and customer technostress	17
How does public recognition affect price sensitivity to green products? The role of self‐construal and temporal distance	17
Similar or contrastive? Impact of product–background color combination on consumers' product evaluations	17
Meme marketing: How can marketers drive better engagement using viral memes?	17
Unpacking the privacy paradox of consumers: A psychological perspective	17
Impact of self‐brand connection on willingness to pay premium: Relevant mediators and moderators	17
Social good or self‐interest: Incentivizing consumer social media engagement behaviour for health messages	17
The mitigating effect of matching regulatory focus with arousal‐inducing stimuli in service failure situations	16
COVID‐19 vaccines and anti‐consumption: Understanding anti‐vaxxers hesitancy	16
The shape effect: Round shapes increase consumers' preference for hedonic foods	16
Context in augmented reality marketing: Does the place of use matter?	16
An extended reciprocity cycle of gratitude: How gratitude strengthens existing and initiates new customer relationships	16
Form and substance: Visual content in CSR reports and investors’ perceptions	16
Dispositional mindfulness as an antecedent of privacy concerns: A protection motivation theory perspective	16
Reward‐based or meaningful gaming? A field study on game mechanics and serious games for sustainability	16
Scarcity in COVID‐19 vaccine supplies reduces perceived vaccination priority and increases vaccine hesitancy	16
The psychology of frustration: Appraisals, outcomes, and service recovery	16
Buffer bots: The role of virtual service agents in mitigating negative effects when service fails	16
Anti‐consumption behavior: A meta‐analytic integration of attitude behavior context theory and well‐being theory	16
The impact of reduced visibility caused by air pollution on construal level	16
Addressing the sins of consumer psychology via the evolutionary lens	16
Does it really hurt? Making sense of varieties of anger	16
Methodological considerations on the means‐end chain analysis revisited	15
Payment formats and hedonic consumption	15
When normative framing saves Mr. Nature: Role of consumer efficacy in proenvironmental adoption	15
The life course paradigm and consumer behavior: Research frontiers and future directions	15
How product aesthetics cues efficacy beliefs of product performance	15
How to communicate typical–local foods to improve food tourism attractiveness	15
Personal information disclosure on social networking sites	15
Intergenerational influence on sustainable consumer attitudes and behaviors: Roles of family communication and peer influence in environmental consumer socialization	14
Consumer cynicism in service failures	14

NFT luxury brand marketing in the metaverse: Leveraging blockchain‐certified NFTs to drive consumer behavior	14
Ethnicity's effect on social media‐based comment intention: Comparing minority and majority consumers	14
How brand self‐disclosure helps brands create intimacy with customers: The role of information valence and anthropomorphism	14
“My life is a mess, I deserve a brownie:” Justifying indulgence by overstating the severity of life problems	14
Motivating recycling behavior—Which incentives work, and why?	14
The heart, brain, and body of marketing: Complementary roles of neurophysiological measures in tracking emotions, memory, and ad effectiveness	14
Stimulating the senses: An introduction to part two of the special issue on sensory marketing	14
Ooh, that's sour: An investigation of the role of sour taste and color saturation in consumer temptation avoidance	14
Corporate social responsibility in the luxury sector: The role of moral foundations	13
Banks CSR‐fit, customers' quality of life, and cross‐buying: A joint moderation model	13
The impact of self‐service versus interpersonal contact on customer–brand relationship in the time of frontline technology infusion	13
The sharing economy: Psychological mechanisms that affect collaborative consumption	13
#MeToo, #MeThree, #MeFour: Twitter as community building across academic and corporate institutions	13
Death imagery in antipoaching advertising	13
When doing good will not save us: Revisiting the buffering effect of CSR following service failures	12
The impact of socioeconomic status on preferences for sustainable luxury brands	12
Embrace the debate: Goals, de‐marketing overconsumption, and conflicting information	12
The colorful company: Effects of brand logo colorfulness on consumer judgments	12
Positive framing when assessing the personal resources to manage one's finances increases consumers' retirement self‐efficacy and improves retirement goal clarity	12
Revisiting Berlyne's inverted U‐shape relationship between complexity and liking: The role of effort, arousal, and status in the appreciation of product design aesthetics	12
How aesthetic features convey the concept of brand premiumness	12
The impact of infectious disease threat on consumers' pattern‐seeking in sequential choices	12
Is unnatural unhealthy? Think about it: Overcoming negative halo effects from food labels	12
Psychology of space tourism marketing, technology, and sustainable development: From a literature review to an integrative framework	12
Color me moral: White and black product colors influence prosocial behaviors	12
Gratitude and sustainable consumer behavior: A moderated mediation model of time discounting and connectedness to the future self	12
All eyes on you: The social audience and hedonic adaptation	12