Journal of Public Policy & Marketing

Papers
(The H4-Index of Journal of Public Policy & Marketing is 14. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2022-01-01 to 2026-01-01.)
ArticleCitations
Marketing to End War, Create Peace, and Enhance Sustainable Well-Being: Introduction to the Special Issue104
Identifying and Addressing the “Health Halo” Surrounding Plant-Based Meat Alternatives in Limited-Information Environments64
Commentary: Food and Food Waste: Spinning a Two-Sided Coin40
Upside-Down Auto Loans and the Effect of Advertised Loan Terms on Consumer Borrowing Preferences28
Lockdown Without Loss? A Natural Experiment of Net Payoffs from COVID-19 Lockdowns23
Consumer-Centered Policy Inquiries: A Call to Explore Policy Through a Consumer Lens and Consumers Through a Policy Lens20
EXPRESS: A Short History of Misinformation-at-scale and Efforts to Mitigate It18
Differential Response to Corporate Political Advocacy and Corporate Social Responsibility: Implications for Political Polarization and Radicalization18
Proof of ID: Building Access and Personhood in the Social Service Ecosystem Through Exchange18
Announcing the Winner of the 2024 Thomas C. Kinnear/Journal of Public Policy & Marketing Award18
Generative AI Solutions to Empower Financial Firms16
Consumer Evaluations of Generative Artificial Intelligence Disclosures in Responses to Health Care Reviews15
The Role of Social Norms on Direct-to-Physician Pharmaceutical Marketing Payment Acceptance15
Curbing Adolescents’ Risky Drinking Behavior with Authenticity14
What Is (and Isn’t) a Product Recall?14
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