Journal of Public Policy & Marketing

Papers
(The H4-Index of Journal of Public Policy & Marketing is 13. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2021-08-01 to 2025-08-01.)
ArticleCitations
Marketing to End War, Create Peace, and Enhance Sustainable Well-Being: Introduction to the Special Issue77
Commentary: Food and Food Waste: Spinning a Two-Sided Coin50
Lockdown Without Loss? A Natural Experiment of Net Payoffs from COVID-19 Lockdowns45
Identifying and Addressing the “Health Halo” Surrounding Plant-Based Meat Alternatives in Limited-Information Environments45
Consumer-Centered Policy Inquiries: A Call to Explore Policy Through a Consumer Lens and Consumers Through a Policy Lens35
Differential Response to Corporate Political Advocacy and Corporate Social Responsibility: Implications for Political Polarization and Radicalization23
Proof of ID: Building Access and Personhood in the Social Service Ecosystem Through Exchange22
Announcing the Winner of the 2024 Thomas C. Kinnear/Journal of Public Policy & Marketing Award22
Generative AI Solutions to Empower Financial Firms16
The Role of Social Norms on Direct-to-Physician Pharmaceutical Marketing Payment Acceptance14
Do Consumers Order More Calories in a Meal with a Diet or Regular Soft Drink? An Empirical Investigation Using Large-Scale Field Data14
What Is (and Isn’t) a Product Recall?14
Framings of Food Waste: How Food System Stakeholders Are Responsibilized in Public Policy Debate13
Modernizing Competition Policy and Law: The Impact of Marketing Developments on the Legal Treatment of Price Maintenance in the United States, the European Union, and China13
EXPRESS: Consumer Evaluations of Generative Artificial Intelligence Disclosures in Responses to Healthcare Reviews13
Identity Management as a Coping Strategy for Stigmatization: The Case of Indian Sex Workers in a Libidinal Market13
Curbing Adolescents’ Risky Drinking Behavior with Authenticity13
0.040724992752075