Journal of Public Policy & Marketing

Papers
(The H4-Index of Journal of Public Policy & Marketing is 13. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2021-09-01 to 2025-09-01.)
ArticleCitations
Marketing to End War, Create Peace, and Enhance Sustainable Well-Being: Introduction to the Special Issue83
EXPRESS: Upside Down Auto Loans and the Effect of Advertised Loan Terms on Consumer Borrowing Preferences51
Commentary: Food and Food Waste: Spinning a Two-Sided Coin46
Identifying and Addressing the “Health Halo” Surrounding Plant-Based Meat Alternatives in Limited-Information Environments45
Lockdown Without Loss? A Natural Experiment of Net Payoffs from COVID-19 Lockdowns37
Consumer-Centered Policy Inquiries: A Call to Explore Policy Through a Consumer Lens and Consumers Through a Policy Lens23
Announcing the Winner of the 2024 Thomas C. Kinnear/Journal of Public Policy & Marketing Award22
Differential Response to Corporate Political Advocacy and Corporate Social Responsibility: Implications for Political Polarization and Radicalization22
Proof of ID: Building Access and Personhood in the Social Service Ecosystem Through Exchange16
Generative AI Solutions to Empower Financial Firms15
Do Consumers Order More Calories in a Meal with a Diet or Regular Soft Drink? An Empirical Investigation Using Large-Scale Field Data14
Framings of Food Waste: How Food System Stakeholders Are Responsibilized in Public Policy Debate14
The Role of Social Norms on Direct-to-Physician Pharmaceutical Marketing Payment Acceptance14
Modernizing Competition Policy and Law: The Impact of Marketing Developments on the Legal Treatment of Price Maintenance in the United States, the European Union, and China13
Marketing to Prevent Radicalization: A First Attempt at Delimiting the Field13
EXPRESS: Consumer Evaluations of Generative Artificial Intelligence Disclosures in Responses to Healthcare Reviews13
What Is (and Isn’t) a Product Recall?13
Curbing Adolescents’ Risky Drinking Behavior with Authenticity13
Helping Youth Navigate Privacy Protection: Developing and Testing the Children's Online Privacy Scale13
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