Journal of Public Policy & Marketing

Papers
(The H4-Index of Journal of Public Policy & Marketing is 13. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2021-11-01 to 2025-11-01.)
ArticleCitations
Marketing to End War, Create Peace, and Enhance Sustainable Well-Being: Introduction to the Special Issue95
Commentary: Food and Food Waste: Spinning a Two-Sided Coin61
Upside-Down Auto Loans and the Effect of Advertised Loan Terms on Consumer Borrowing Preferences37
Identifying and Addressing the “Health Halo” Surrounding Plant-Based Meat Alternatives in Limited-Information Environments27
Lockdown Without Loss? A Natural Experiment of Net Payoffs from COVID-19 Lockdowns26
Consumer-Centered Policy Inquiries: A Call to Explore Policy Through a Consumer Lens and Consumers Through a Policy Lens17
Announcing the Winner of the 2024 Thomas C. Kinnear/Journal of Public Policy & Marketing Award16
Differential Response to Corporate Political Advocacy and Corporate Social Responsibility: Implications for Political Polarization and Radicalization16
Proof of ID: Building Access and Personhood in the Social Service Ecosystem Through Exchange16
Generative AI Solutions to Empower Financial Firms15
EXPRESS: A Short History of Misinformation-at-scale and Efforts to Mitigate It15
EXPRESS: Consumer Evaluations of Generative Artificial Intelligence Disclosures in Responses to Healthcare Reviews14
The Role of Social Norms on Direct-to-Physician Pharmaceutical Marketing Payment Acceptance13
What Is (and Isn’t) a Product Recall?13
Modernizing Competition Policy and Law: The Impact of Marketing Developments on the Legal Treatment of Price Maintenance in the United States, the European Union, and China13
Curbing Adolescents’ Risky Drinking Behavior with Authenticity13
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