Journal of Public Policy & Marketing

Papers
(The H4-Index of Journal of Public Policy & Marketing is 13. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2021-04-01 to 2025-04-01.)
ArticleCitations
Using Analytics to Gain Insights on U.S. Prescription Drug Prices: An Inductive Analysis60
Addressing Barriers to Mental Health Wellness: Prescriptions for Marketing39
Brand Management of Natural Spaces: The Impact of Natural Space Authenticity on Consumer Outcomes38
Responsibilizing the Net-Zero Hero? Creation and Implications of a Tragic Subject Position32
Firms and Peacemaking: The Role of Private Firms in Civil War Negotiations30
Transformative Consumer Research and Public Policy and Marketing Research: Distinct, Yet Complementary, Approaches28
“Get a £10 Free Bet Every Week!”—Gambling Advertising on Twitter: Volume, Content, Followers, Engagement, and Regulatory Compliance24
Scaling Social Impact: Marketing to Grow Nonprofit Solutions22
Into the Woods: Making a Difference via Marketing and Public Policy Research20
Disinformation and Echo Chambers: How Disinformation Circulates on Social Media Through Identity-Driven Controversies20
Marketing to End War, Create Peace, and Enhance Sustainable Well-Being: Introduction to the Special Issue17
Fighting Infodemics: Labels as Antidotes to Mis- and Disinformation?!15
Curbing Adolescents’ Risky Drinking Behavior with Authenticity14
EXPRESS: Empowering Consumers with Disabilities through Generative AI Co-creation of Servicescape Information13
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