Journal of Public Policy & Marketing

Papers
(The H4-Index of Journal of Public Policy & Marketing is 16. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2022-06-01 to 2026-06-01.)
ArticleCitations
Marketing to End War, Create Peace, and Enhance Sustainable Well-Being: Introduction to the Special Issue120
EXPRESS: Vaccine Confidence in the Age of Algorithmic Truth: Technological Roots and Remedies for Misinformation75
Upside-Down Auto Loans and the Effect of Advertised Loan Terms on Consumer Borrowing Preferences45
Identifying and Addressing the “Health Halo” Surrounding Plant-Based Meat Alternatives in Limited-Information Environments35
Lockdown Without Loss? A Natural Experiment of Net Payoffs from COVID-19 Lockdowns27
Consumer-Centered Policy Inquiries: A Call to Explore Policy Through a Consumer Lens and Consumers Through a Policy Lens26
Differential Response to Corporate Political Advocacy and Corporate Social Responsibility: Implications for Political Polarization and Radicalization25
Proof of ID: Building Access and Personhood in the Social Service Ecosystem Through Exchange23
Announcing the Winner of the 2024 Thomas C. Kinnear/ Journal of Public Policy & Marketing Award23
Generative AI Solutions to Empower Financial Firms22
What Is (and Isn’t) a Product Recall?21
A Short History of Misinformation-at-Scale and Efforts to Mitigate It21
Consumer Evaluations of Generative Artificial Intelligence Disclosures in Responses to Health Care Reviews20
The Role of Social Norms on Direct-to-Physician Pharmaceutical Marketing Payment Acceptance20
Curbing Adolescents’ Risky Drinking Behavior with Authenticity18
Marketing to Prevent Radicalization: A First Attempt at Delimiting the Field17
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