Journal of Public Policy & Marketing

Papers
(The H4-Index of Journal of Public Policy & Marketing is 14. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2021-10-01 to 2025-10-01.)
ArticleCitations
Marketing to End War, Create Peace, and Enhance Sustainable Well-Being: Introduction to the Special Issue88
EXPRESS: Upside Down Auto Loans and the Effect of Advertised Loan Terms on Consumer Borrowing Preferences54
Commentary: Food and Food Waste: Spinning a Two-Sided Coin47
Identifying and Addressing the “Health Halo” Surrounding Plant-Based Meat Alternatives in Limited-Information Environments37
Differential Response to Corporate Political Advocacy and Corporate Social Responsibility: Implications for Political Polarization and Radicalization26
Lockdown Without Loss? A Natural Experiment of Net Payoffs from COVID-19 Lockdowns25
Consumer-Centered Policy Inquiries: A Call to Explore Policy Through a Consumer Lens and Consumers Through a Policy Lens22
Announcing the Winner of the 2024 Thomas C. Kinnear/Journal of Public Policy & Marketing Award16
Generative AI Solutions to Empower Financial Firms15
EXPRESS: A Short History of Misinformation-at-scale and Efforts to Mitigate It15
Do Consumers Order More Calories in a Meal with a Diet or Regular Soft Drink? An Empirical Investigation Using Large-Scale Field Data15
Proof of ID: Building Access and Personhood in the Social Service Ecosystem Through Exchange15
EXPRESS: Consumer Evaluations of Generative Artificial Intelligence Disclosures in Responses to Healthcare Reviews14
What Is (and Isn’t) a Product Recall?14
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