OOIR: Observatory of International Research

Papers

(The median citation count of Journal of Public Policy & Marketing is 4. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2021-09-01 to 2025-09-01.)

Article	Citations
Marketing to End War, Create Peace, and Enhance Sustainable Well-Being: Introduction to the Special Issue	83
EXPRESS: Upside Down Auto Loans and the Effect of Advertised Loan Terms on Consumer Borrowing Preferences	51
Commentary: Food and Food Waste: Spinning a Two-Sided Coin	46
Identifying and Addressing the “Health Halo” Surrounding Plant-Based Meat Alternatives in Limited-Information Environments	45
Lockdown Without Loss? A Natural Experiment of Net Payoffs from COVID-19 Lockdowns	37
Consumer-Centered Policy Inquiries: A Call to Explore Policy Through a Consumer Lens and Consumers Through a Policy Lens	23
Differential Response to Corporate Political Advocacy and Corporate Social Responsibility: Implications for Political Polarization and Radicalization	22
Announcing the Winner of the 2024 Thomas C. Kinnear/Journal of Public Policy & Marketing Award	22
Proof of ID: Building Access and Personhood in the Social Service Ecosystem Through Exchange	16
Generative AI Solutions to Empower Financial Firms	15
Framings of Food Waste: How Food System Stakeholders Are Responsibilized in Public Policy Debate	14
The Role of Social Norms on Direct-to-Physician Pharmaceutical Marketing Payment Acceptance	14
Do Consumers Order More Calories in a Meal with a Diet or Regular Soft Drink? An Empirical Investigation Using Large-Scale Field Data	14
Curbing Adolescents’ Risky Drinking Behavior with Authenticity	13
Helping Youth Navigate Privacy Protection: Developing and Testing the Children's Online Privacy Scale	13
Modernizing Competition Policy and Law: The Impact of Marketing Developments on the Legal Treatment of Price Maintenance in the United States, the European Union, and China	13
Marketing to Prevent Radicalization: A First Attempt at Delimiting the Field	13
EXPRESS: Consumer Evaluations of Generative Artificial Intelligence Disclosures in Responses to Healthcare Reviews	13
What Is (and Isn’t) a Product Recall?	13
Response Satisficing Across Online Data Sources: Effects of Satisficing on Data Quality and Policy-Relevant Results	12
Identity Management as a Coping Strategy for Stigmatization: The Case of Indian Sex Workers in a Libidinal Market	12
Targeted Research for Well-Being: Dissecting the Effects of Marketing on Youth of Color	11
The Effect of Early Electric Vehicle Subsidies on the Automobile Market	11
Cultivating Sustainable Return Migration to Lebanon: Supporting Young Migrants Through Marketing Systems Amid Ongoing Conflict	10
The Critical Role of Methodological Pluralism for Policy-Relevant Empirical Marketing Research	10

From Bytes to Biases: Investigating the Cultural Self-Perception of Large Language Models	10
We Get by with a Little Help from Our Friends: Progress Toward the Future and an Invitation to Approach Policy Questions Through Novel Perspectives	9
Fostering Marketplace Inclusion: Health Equity Implications	9
Consumer Vulnerability with a Focus on Homelessness	9
JPP&M's Global Perspective and Impact: An Agenda for Research on Marketing and Public Policy	9
How Voluntary Simplicity Evokes Resilience in Times of Crisis	8
The Role of War-Related Marketing Activism Actions in Community Resilience: From the Ground in Ukraine	8
Driving Impact and Initiating Important Policy Conversations: New JPP&M Article Formats	7
Firms and Peacemaking: The Role of Private Firms in Civil War Negotiations	7
Resourcing Hope: Refugee Agentive Consumption Acts in Protracted Displacement	6
What Exactly Is Marketing and Public Policy? Insights for JPPM Researchers	6
Addressing Barriers to Mental Health Wellness: Prescriptions for Marketing	6
Sustainable by Design: Choice Architecture and the Carbon Footprint of Grocery Shopping	6
When AI Wears Many Hats: The Role of Generative Artificial Intelligence in Marketing Education	6
Clouded Motives and Pharmacological Calvinism: How Recreational Use of a Drug Affects Moral Judgments of Its Medical Use	6
The Human Superiority Effect in Advice Taking: A Multimethod Exploration and Implications for Policy Makers and Governmental Organizations	6
Marketplaces of Misinformation: A Study of How Vaccine Misinformation Is Legitimized on Social Media	5
Transitioning to New Paradigms for Societally Impactful Research: Recommendations from the TCR Impact Task Force and an Agenda	5
Models That Matter: How Quantitative Marketing Research Can Impact Public Policy	5
Anger and Self-Control: How the Need to Dominate Can Lead to Better Choices	5
Here Comes the Sun: Present and Future Impact in Marketing and Public Policy Research	5
AI Through a CSR Lens: Consumer Issues and Public Policy	5
Practitioner Perspectives on Key Challenges in Pharmaceutical Marketing and Future Research Opportunities	5
How Do Vape Advertising Campaigns Affect Consumers’ Vaping Tendency? A Meta-Analytic Investigation	5
Marketing Against Extremism: Identifying and Responding to Moral Disengagement Cues in Islamic State Terrorist Propaganda	5
A “Clear and Conspicuous” Distraction: Coping with Incongruent Audiovisual Content in Direct-to-Consumer Advertisements	5
Generative AI: Delivering on the Promises and Understanding the Perils	5
How to Be a Pro–Social Impact Scholar in Marketing	4
Drivers of Political Violence in the United States	4
The Problematics of Being an Ethical Consumer in the Marketplace: Unpacking the Concept of Ethical Consumer Literacy	4
EXPRESS: Is the Cleanser Really “Clean”? Introducing and Assessing a Front-of-Package Labeling Framework on Effectiveness and Ingredient Claims	4
When Detailed Information Works Better: Comparison of Three- and Five-Color/Letter Front-of-Package Nutrition Labels	4
Cause Beneficial or Cause Exploitative? Using Joint Motives to Increase Credibility of Sustainability Efforts	4
Empowering Consumers with Disabilities Through Generative AI Cocreation of Servicescape Information	4
Creating Equity by Design: A Conceptual Framework for Marketplace Inclusion	4
Navigating Geopolitical Turmoil: Corporate Responses to the War in Ukraine and Its Impact on Consumer Mindset	4
Responsible Research in Business and Management (RRBM) and the Journal of Public Policy & Marketing: Connected Through Impact	4
Exploring the Bidirectional Relationship Between Threats and Goals	4
Responsibilizing the Net-Zero Hero? Creation and Implications of a Tragic Subject Position	4