OOIR: Observatory of International Research

Papers

(The median citation count of Journal of Public Policy & Marketing is 2. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2022-08-01 to 2026-08-01.)

Article	Citations
Marketing to End War, Create Peace, and Enhance Sustainable Well-Being: Introduction to the Special Issue	136
Vaccine Confidence in the Age of Algorithmic Truth: Technological Roots and Remedies for Misinformation	81
Upside-Down Auto Loans and the Effect of Advertised Loan Terms on Consumer Borrowing Preferences	60
Solo Aging and the Marketplace: Identity, Precarity, Power	37
Identifying and Addressing the “Health Halo” Surrounding Plant-Based Meat Alternatives in Limited-Information Environments	35
Differential Response to Corporate Political Advocacy and Corporate Social Responsibility: Implications for Political Polarization and Radicalization	28
Lockdown Without Loss? A Natural Experiment of Net Payoffs from COVID-19 Lockdowns	28
Announcing the Winner of the 2024 Thomas C. Kinnear/ Journal of Public Policy & Marketing Award	26
A Short History of Misinformation-at-Scale and Efforts to Mitigate It	24
AI for All or for the Privileged Few? Inequality Risks in Global Education	24
Proof of ID: Building Access and Personhood in the Social Service Ecosystem Through Exchange	24
Generative AI Solutions to Empower Financial Firms	23
A Transformative Agenda for Digital Inclusion: Unpacking the Institutional Dynamics of Algorithmic Systems	23
What Is (and Isn’t) a Product Recall?	21
Time to Refocus: Let's Start with a Country Marketplace Disability Inclusion Scorecard	21
Curbing Adolescents’ Risky Drinking Behavior with Authenticity	18
Consumer Evaluations of Generative Artificial Intelligence Disclosures in Responses to Health Care Reviews	18
The Compassion–Consumption Paradox in Pet Care Markets: Rethinking Inclusion in Multispecies Consumer Policy	17
Neuroconvergence: An Untapped Strategy for Reducing Communication Mismatches and Enhancing Creativity in Frontline Encounters	17
Marketplace Inclusion Across the Consumer Journey: A Five-Stage Framework	15
The Effect of Early Electric Vehicle Subsidies on the Automobile Market	15
Response Satisficing Across Online Data Sources: Effects of Satisficing on Data Quality and Policy-Relevant Results	15
Targeted Research for Well-Being: Dissecting the Effects of Marketing on Youth of Color	14
Marketing to Prevent Radicalization: A First Attempt at Delimiting the Field	14
Helping Youth Navigate Privacy Protection: Developing and Testing the Children's Online Privacy Scale	14

From Bytes to Biases: Investigating the Cultural Self-Perception of Large Language Models	13
Cultivating Sustainable Return Migration to Lebanon: Supporting Young Migrants Through Marketing Systems Amid Ongoing Conflict	13
Expanding and Enriching Marketing (and Management) Research, Education, and Practice Through Subsistence Marketplaces	12
Reclaiming Digital Inclusion as Collective Market Practice	12
Consumer Vulnerability with a Focus on Homelessness	12
The Danger of Inclusion as Low-Hanging Fruit or Forbidden Fruit: Toward Structural Legitimacy in Marketing Scholarship	12
Buyer Power in Advertising: Healthy Food Pays More for Visibility	12
The Prosperity Paradox: Economic Growth, Inclusion, Marketing Systems, and Institutional Trust	12
How Voluntary Simplicity Evokes Resilience in Times of Crisis	12
EXPRESS: From Happywashing to Happytalism: Fostering Youth Well-Being Through the HEAL Framework	11
Fostering Marketplace Inclusion: Health Equity Implications	11
The Role of War-Related Marketing Activism Actions in Community Resilience: From the Ground in Ukraine	11
Bridging the Digital Divide: Why Inclusive Technology Is a Market Necessity and Opportunity	10
Alice in Wonderland: Consumer Peril in Navigating the Antipoverty Service Ecosystem	10
Driving Impact and Initiating Important Policy Conversations: New JPP&M Article Formats	9
Reclaiming Marketplace Inclusion as a Marketing Imperative	8
Firms and Peacemaking: The Role of Private Firms in Civil War Negotiations	8
Equity, Benefits, and Mechanisms for Greater First Nations’ Economic and Policy Inclusion in Australian Society	8
Academic Courage in a Politicized Marketplace: How Evidence-First Race Research Can Move Policy (and Markets) Forward	8
The Limits of the Law: Reimagining Marketplace Accessibility	7
Addressing Barriers to Mental Health Wellness: Prescriptions for Marketing	7
Brand Misogyny: The Rise of Sexism and Anti-DEI Sentiment in the Marketplace	7
Resourcing Hope: Refugee Agentive Consumption Acts in Protracted Displacement	7
Drink, but Please Don’t Drive: Spillover Effects of Ride-Sharing on Alcohol Sales and Drunk Driving Arrests	6
Generative AI: Delivering on the Promises and Understanding the Perils	6
The Human Superiority Effect in Advice Taking: A Multimethod Exploration and Implications for Policy Makers and Governmental Organizations	6
When AI Wears Many Hats: The Role of Generative Artificial Intelligence in Marketing Education	6
Anger and Self-Control: How the Need to Dominate Can Lead to Better Choices	6
How Do Vape Advertising Campaigns Affect Consumers’ Vaping Tendency? A Meta-Analytic Investigation	6
AI Through a CSR Lens: Consumer Issues and Public Policy	6
Reclaiming Older Age Inclusion as a Marketing Imperative: The Case of AI	5
Marketplace Inclusion as a Continuum: The Role of Spatial, Institutional, and Digital Conditions	5
Making the Right Inclusion Decision: Navigating the Tensions Between Inclusion and Efficiency, Harm Prevention, and Profitability	5
Practitioner Perspectives on Key Challenges in Pharmaceutical Marketing and Future Research Opportunities	5
Transitioning to New Paradigms for Societally Impactful Research: Recommendations from the TCR Impact Task Force and an Agenda	4
Marketing Against Extremism: Identifying and Responding to Moral Disengagement Cues in Islamic State Terrorist Propaganda	4
From Paper to Pixels: Challenges and Research Opportunities for Designing Electronic Financial Disclosures	3
How to Be a Pro–Social Impact Scholar in Marketing	3
Exploring the Bidirectional Relationship Between Threats and Goals	3
Navigating Geopolitical Turmoil: Corporate Responses to the War in Ukraine and Its Impact on Consumer Mindset	3
Responsibilizing the Net-Zero Hero? Creation and Implications of a Tragic Subject Position	3
Cause Beneficial or Cause Exploitative? Using Joint Motives to Increase Credibility of Sustainability Efforts	3
Drivers of Political Violence in the United States	3
EXPRESS: Financial Advice to Financial Well-being: The Mediating Role of Financial Self-Efficacy	3
Creating Equity by Design: A Conceptual Framework for Marketplace Inclusion	2
Celebrate Good Times: How Celebrations Increase Perceived Social Support	2
EXPRESS: The Perfect Storm: The Marketplace Conduction Model of Consumer Vulnerability (MCM-CV)	2
And Still We Rise: Inclusive Impact Through Rigorous Research to Improve the Well-Being of Individuals, Society, and the Environment	2
Empowering Consumers with Disabilities Through Generative AI Cocreation of Servicescape Information	2
The Ethical Foundation for Marketplace Inclusion	2

Buy! Buy! Buy!—How Multilevel Marketing Companies Pressure Their Participants to Buy Their Products	2
Beyond the Sum of Our Parts: Emergent Intersectional Vulnerability Challenges Additive Models of Consumer Inclusion	2
Conflict Recovery in Socialist Utopia: A Critical Analysis of Vietnam's Postwar Reconstruction Policies Through a Visual Interpretation of 1976–1986 Propaganda Posters	2
Dynamic Currency Conversion Payment Options Specifically Harm Less Financially Literate Customers	2
The Interestingness Value of Including African Stories in Marketing and Public Policy Research	2
The Problematics of Being an Ethical Consumer in the Marketplace: Unpacking the Concept of Ethical Consumer Literacy	2
EXPRESS: We the People: Public Advocacy for Public Policy	2
Marketing and Public Policy Implications of Dobbs v. Jackson Women's Health Organization	2
EXPRESS: Addressing Affective Barriers through Transformative Services in Subsistence Marketplaces	2
Is the Cleanser Really “Clean”? Introducing and Assessing a Front-of-Package Labeling Framework on Effectiveness and Ingredient Claims	2