OOIR: Observatory of International Research

Papers

(The median citation count of Journal of Public Policy & Marketing is 3. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2021-04-01 to 2025-04-01.)

Article	Citations
Using Analytics to Gain Insights on U.S. Prescription Drug Prices: An Inductive Analysis	60
Addressing Barriers to Mental Health Wellness: Prescriptions for Marketing	39
Brand Management of Natural Spaces: The Impact of Natural Space Authenticity on Consumer Outcomes	38
Responsibilizing the Net-Zero Hero? Creation and Implications of a Tragic Subject Position	32
Firms and Peacemaking: The Role of Private Firms in Civil War Negotiations	30
Transformative Consumer Research and Public Policy and Marketing Research: Distinct, Yet Complementary, Approaches	28
“Get a £10 Free Bet Every Week!”—Gambling Advertising on Twitter: Volume, Content, Followers, Engagement, and Regulatory Compliance	24
Scaling Social Impact: Marketing to Grow Nonprofit Solutions	22
Disinformation and Echo Chambers: How Disinformation Circulates on Social Media Through Identity-Driven Controversies	20
Into the Woods: Making a Difference via Marketing and Public Policy Research	20
Marketing to End War, Create Peace, and Enhance Sustainable Well-Being: Introduction to the Special Issue	17
Fighting Infodemics: Labels as Antidotes to Mis- and Disinformation?!	15
Curbing Adolescents’ Risky Drinking Behavior with Authenticity	14
EXPRESS: Empowering Consumers with Disabilities through Generative AI Co-creation of Servicescape Information	13
Resourcing Hope: Refugee Agentive Consumption Acts in Protracted Displacement	12
What Exactly Is Marketing and Public Policy? Insights for JPPM Researchers	12
Exploring the Bidirectional Relationship Between Threats and Goals	11
Modernizing Competition Policy and Law: The Impact of Marketing Developments on the Legal Treatment of Price Maintenance in the United States, the European Union, and China	10
The Problematics of Being an Ethical Consumer in the Marketplace: Unpacking the Concept of Ethical Consumer Literacy	10
Helping Youth Navigate Privacy Protection: Developing and Testing the Children's Online Privacy Scale	10
Clouded Motives and Pharmacological Calvinism: How Recreational Use of a Drug Affects Moral Judgments of Its Medical Use	10
Identity Management as a Coping Strategy for Stigmatization: The Case of Indian Sex Workers in a Libidinal Market	10
A Marketing Perspective on Maladaptive Consumption and Product Regulation	10
Reflections on the 40th Birthday of the Journal of Public Policy & Marketing	9
Marketing to Prevent Radicalization: A First Attempt at Delimiting the Field	9

The Effect of Early Electric Vehicle Subsidies on the Automobile Market	9
Commentary: Food and Food Waste: Spinning a Two-Sided Coin	9
AI-Based Financial Advice: An Ethical Discourse on AI-Based Financial Advice and Ethical Reflection Framework	8
The Journal of Public Policy & Marketing at 40: Celebrating History and Impact	8
The Role of Generic Price Look-Up Code in WIC Benefit Redemptions	8
Generative AI in Marketing: Promises, Perils, and Public Policy Implications	8
Response Satisficing Across Online Data Sources: Effects of Satisficing on Data Quality and Policy-Relevant Results	7
Disability as Identity: Advancing Innovation Through Hearing Ability Diversity	7
A Call for Afrocentric Decolonial Endogenous Marketing and Public Policy Research and Practice: Toward Sustainable Peace and Well-Being in African Societies	7
A Neurodiversity Perspective on Fostering Marketplace Inclusion by Bridging Ability Mismatches	7
Sustainable by Design: Choice Architecture and the Carbon Footprint of Grocery Shopping	6
Is Sustainability a Liability? Green Marketing and Consumer Beliefs About Eco-Friendly Products	6
Identifying and Addressing the “Health Halo” Surrounding Plant-Based Meat Alternatives in Limited-Information Environments	6
EXPRESS: The Human Superiority Effect in Advice-taking: A Multi-method Exploration, and Implications for Policy Makers and Governmental Organizations	6
Creating Equity by Design: A Conceptual Framework for Marketplace Inclusion	6
EXPRESS: From Bytes to Biases. Investigating the Cultural Self-Perception of Large Language Models	5
Big Data, Marketing Analytics, and Public Policy: Implications for Health Care	5
Power and the Tweet: How Viral Messaging Conveys Political Advantage	5
EXPRESS: Small Donors’ Political Slacktivism: The Relationship between Contribution Format and Subsequent Political Behaviors	5
Disaster Recovery: How Ad Hoc Marketing Systems Build and Mobilize Social Capital for Service Delivery	5
A Call for Research at the Public Policy–Marketing Strategy Interface	4
Commentary on “Transitioning to New Paradigms for Societally Impactful Research: Recommendations from the TCR Impact Task Force and an Agenda”	4
Targeted Research for Well-Being: Dissecting the Effects of Marketing on Youth of Color	4
Cultivating Sustainable Return Migration to Lebanon: Supporting Young Migrants Through Marketing Systems Amid Ongoing Conflict	4
Buy! Buy! Buy!—How Multilevel Marketing Companies Pressure Their Participants to Buy Their Products	4
Lockdown Without Loss? A Natural Experiment of Net Payoffs from COVID-19 Lockdowns	4
Celebrate Good Times: How Celebrations Increase Perceived Social Support	3
Consumer-Centered Policy Inquiries: A Call to Explore Policy Through a Consumer Lens and Consumers Through a Policy Lens	3
Transitioning to New Paradigms for Societally Impactful Research: Recommendations from the TCR Impact Task Force and an Agenda	3
How Criminological Theory Can Inform the Role of Marketing in Understanding Radicalization and Deradicalization	3
EXPRESS: When AI Wears Many Hats: the Role of Generative Artificial Intelligence in Marketing Education	3
AI Through a CSR Lens: Consumer Issues and Public Policy	3
Anger and Self-Control: How the Need to Dominate Can Lead to Better Choices	3
Ritual Revision During a Crisis: The Case of Indian Religious Rituals During the COVID-19 Pandemic	3
Differential Response to Corporate Political Advocacy and Corporate Social Responsibility: Implications for Political Polarization and Radicalization	3
Generative AI in Marketing and Principles for Ethical Design and Deployment	3
Dynamic Currency Conversion Payment Options Specifically Harm Less Financially Literate Customers	3
How Do Vape Advertising Campaigns Affect Consumers’ Vaping Tendency? A Meta-Analytic Investigation	3
Consumer Vulnerability with a Focus on Homelessness	3