Journal of Public Policy & Marketing

Papers
(The TQCC of Journal of Public Policy & Marketing is 8. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2021-06-01 to 2025-06-01.)
ArticleCitations
Marketing to End War, Create Peace, and Enhance Sustainable Well-Being: Introduction to the Special Issue67
“Get a £10 Free Bet Every Week!”—Gambling Advertising on Twitter: Volume, Content, Followers, Engagement, and Regulatory Compliance44
Reflections on the 40th Birthday of the Journal of Public Policy & Marketing42
Commentary: Food and Food Waste: Spinning a Two-Sided Coin41
Identifying and Addressing the “Health Halo” Surrounding Plant-Based Meat Alternatives in Limited-Information Environments32
Lockdown Without Loss? A Natural Experiment of Net Payoffs from COVID-19 Lockdowns32
Consumer-Centered Policy Inquiries: A Call to Explore Policy Through a Consumer Lens and Consumers Through a Policy Lens22
Differential Response to Corporate Political Advocacy and Corporate Social Responsibility: Implications for Political Polarization and Radicalization20
Announcing the Winner of the 2024 Thomas C. Kinnear/Journal of Public Policy & Marketing Award20
Proof of ID: Building Access and Personhood in the Social Service Ecosystem Through Exchange17
Generative AI Solutions to Empower Financial Firms16
Do Consumers Order More Calories in a Meal with a Diet or Regular Soft Drink? An Empirical Investigation Using Large-Scale Field Data14
What Is (and Isn’t) a Product Recall?13
Helping Youth Navigate Privacy Protection: Developing and Testing the Children's Online Privacy Scale13
The Role of Social Norms on Direct-to-Physician Pharmaceutical Marketing Payment Acceptance13
Curbing Adolescents’ Risky Drinking Behavior with Authenticity13
Framings of Food Waste: How Food System Stakeholders Are Responsibilized in Public Policy Debate13
Response Satisficing Across Online Data Sources: Effects of Satisficing on Data Quality and Policy-Relevant Results12
Modernizing Competition Policy and Law: The Impact of Marketing Developments on the Legal Treatment of Price Maintenance in the United States, the European Union, and China12
Marketing to Prevent Radicalization: A First Attempt at Delimiting the Field11
The Effect of Early Electric Vehicle Subsidies on the Automobile Market11
Identity Management as a Coping Strategy for Stigmatization: The Case of Indian Sex Workers in a Libidinal Market11
Power and the Tweet: How Viral Messaging Conveys Political Advantage10
Targeted Research for Well-Being: Dissecting the Effects of Marketing on Youth of Color10
Cultivating Sustainable Return Migration to Lebanon: Supporting Young Migrants Through Marketing Systems Amid Ongoing Conflict10
EXPRESS: How Voluntary Simplicity Evokes Resilience in Times of Crisis9
The Critical Role of Methodological Pluralism for Policy-Relevant Empirical Marketing Research9
JPP&M's Global Perspective and Impact: An Agenda for Research on Marketing and Public Policy9
Consumer Vulnerability with a Focus on Homelessness9
We Get by with a Little Help from Our Friends: Progress Toward the Future and an Invitation to Approach Policy Questions Through Novel Perspectives9
EXPRESS: From Bytes to Biases. Investigating the Cultural Self-Perception of Large Language Models9
We’ve Got News for You: Marketing in News Organizations Contributes to Infodemicsbut Marketing Can Also Help!8
The Role of War-Related Marketing Activism Actions in Community Resilience: From the Ground in Ukraine8
Treatment Effect Heterogeneity in Randomized Field Experiments: A Methodological Comparison and Public Policy Implications8
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