Journal of Public Policy & Marketing

Papers
(The TQCC of Journal of Public Policy & Marketing is 7. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2021-08-01 to 2025-08-01.)
ArticleCitations
Marketing to End War, Create Peace, and Enhance Sustainable Well-Being: Introduction to the Special Issue77
Commentary: Food and Food Waste: Spinning a Two-Sided Coin50
Lockdown Without Loss? A Natural Experiment of Net Payoffs from COVID-19 Lockdowns45
Identifying and Addressing the “Health Halo” Surrounding Plant-Based Meat Alternatives in Limited-Information Environments45
Consumer-Centered Policy Inquiries: A Call to Explore Policy Through a Consumer Lens and Consumers Through a Policy Lens35
Differential Response to Corporate Political Advocacy and Corporate Social Responsibility: Implications for Political Polarization and Radicalization23
Announcing the Winner of the 2024 Thomas C. Kinnear/Journal of Public Policy & Marketing Award22
Proof of ID: Building Access and Personhood in the Social Service Ecosystem Through Exchange22
Generative AI Solutions to Empower Financial Firms16
Do Consumers Order More Calories in a Meal with a Diet or Regular Soft Drink? An Empirical Investigation Using Large-Scale Field Data14
What Is (and Isn’t) a Product Recall?14
The Role of Social Norms on Direct-to-Physician Pharmaceutical Marketing Payment Acceptance14
EXPRESS: Consumer Evaluations of Generative Artificial Intelligence Disclosures in Responses to Healthcare Reviews13
Identity Management as a Coping Strategy for Stigmatization: The Case of Indian Sex Workers in a Libidinal Market13
Curbing Adolescents’ Risky Drinking Behavior with Authenticity13
Framings of Food Waste: How Food System Stakeholders Are Responsibilized in Public Policy Debate13
Modernizing Competition Policy and Law: The Impact of Marketing Developments on the Legal Treatment of Price Maintenance in the United States, the European Union, and China13
Marketing to Prevent Radicalization: A First Attempt at Delimiting the Field12
Response Satisficing Across Online Data Sources: Effects of Satisficing on Data Quality and Policy-Relevant Results11
The Effect of Early Electric Vehicle Subsidies on the Automobile Market11
Helping Youth Navigate Privacy Protection: Developing and Testing the Children's Online Privacy Scale11
From Bytes to Biases: Investigating the Cultural Self-Perception of Large Language Models10
Targeted Research for Well-Being: Dissecting the Effects of Marketing on Youth of Color10
Cultivating Sustainable Return Migration to Lebanon: Supporting Young Migrants Through Marketing Systems Amid Ongoing Conflict10
JPP&M's Global Perspective and Impact: An Agenda for Research on Marketing and Public Policy9
The Critical Role of Methodological Pluralism for Policy-Relevant Empirical Marketing Research9
Fostering Marketplace Inclusion: Health Equity Implications9
Consumer Vulnerability with a Focus on Homelessness9
The Role of War-Related Marketing Activism Actions in Community Resilience: From the Ground in Ukraine9
We Get by with a Little Help from Our Friends: Progress Toward the Future and an Invitation to Approach Policy Questions Through Novel Perspectives9
How Voluntary Simplicity Evokes Resilience in Times of Crisis8
Driving Impact and Initiating Important Policy Conversations: New JPP&M Article Formats7
Firms and Peacemaking: The Role of Private Firms in Civil War Negotiations7
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