Journal of Public Policy & Marketing

Papers
(The TQCC of Journal of Public Policy & Marketing is 7. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2021-04-01 to 2025-04-01.)
ArticleCitations
Using Analytics to Gain Insights on U.S. Prescription Drug Prices: An Inductive Analysis60
Addressing Barriers to Mental Health Wellness: Prescriptions for Marketing39
Brand Management of Natural Spaces: The Impact of Natural Space Authenticity on Consumer Outcomes38
Responsibilizing the Net-Zero Hero? Creation and Implications of a Tragic Subject Position32
Firms and Peacemaking: The Role of Private Firms in Civil War Negotiations30
Transformative Consumer Research and Public Policy and Marketing Research: Distinct, Yet Complementary, Approaches28
“Get a £10 Free Bet Every Week!”—Gambling Advertising on Twitter: Volume, Content, Followers, Engagement, and Regulatory Compliance24
Scaling Social Impact: Marketing to Grow Nonprofit Solutions22
Disinformation and Echo Chambers: How Disinformation Circulates on Social Media Through Identity-Driven Controversies20
Into the Woods: Making a Difference via Marketing and Public Policy Research20
Marketing to End War, Create Peace, and Enhance Sustainable Well-Being: Introduction to the Special Issue17
Fighting Infodemics: Labels as Antidotes to Mis- and Disinformation?!15
Curbing Adolescents’ Risky Drinking Behavior with Authenticity14
EXPRESS: Empowering Consumers with Disabilities through Generative AI Co-creation of Servicescape Information13
What Exactly Is Marketing and Public Policy? Insights for JPPM Researchers12
Resourcing Hope: Refugee Agentive Consumption Acts in Protracted Displacement12
Exploring the Bidirectional Relationship Between Threats and Goals11
Helping Youth Navigate Privacy Protection: Developing and Testing the Children's Online Privacy Scale10
Clouded Motives and Pharmacological Calvinism: How Recreational Use of a Drug Affects Moral Judgments of Its Medical Use10
Identity Management as a Coping Strategy for Stigmatization: The Case of Indian Sex Workers in a Libidinal Market10
A Marketing Perspective on Maladaptive Consumption and Product Regulation10
Modernizing Competition Policy and Law: The Impact of Marketing Developments on the Legal Treatment of Price Maintenance in the United States, the European Union, and China10
The Problematics of Being an Ethical Consumer in the Marketplace: Unpacking the Concept of Ethical Consumer Literacy10
The Effect of Early Electric Vehicle Subsidies on the Automobile Market9
Commentary: Food and Food Waste: Spinning a Two-Sided Coin9
Reflections on the 40th Birthday of the Journal of Public Policy & Marketing9
Marketing to Prevent Radicalization: A First Attempt at Delimiting the Field9
The Journal of Public Policy & Marketing at 40: Celebrating History and Impact8
The Role of Generic Price Look-Up Code in WIC Benefit Redemptions8
Generative AI in Marketing: Promises, Perils, and Public Policy Implications8
AI-Based Financial Advice: An Ethical Discourse on AI-Based Financial Advice and Ethical Reflection Framework8
Disability as Identity: Advancing Innovation Through Hearing Ability Diversity7
A Call for Afrocentric Decolonial Endogenous Marketing and Public Policy Research and Practice: Toward Sustainable Peace and Well-Being in African Societies7
A Neurodiversity Perspective on Fostering Marketplace Inclusion by Bridging Ability Mismatches7
Response Satisficing Across Online Data Sources: Effects of Satisficing on Data Quality and Policy-Relevant Results7
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