Journal of Marketing for Higher Education

Papers
(The H4-Index of Journal of Marketing for Higher Education is 12. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2021-11-01 to 2025-11-01.)
ArticleCitations
The impact of sustainable internal branding on teaching staff’s commitment: application on private higher education institutions44
An exploratory approach of the association between integrated marketing communication and business performance in higher education institutions23
A bibliometric analysis to reveal the drivers of university reputation19
Quality of higher education experience, satisfaction, and well-being: genuinely caring for our students-consumers17
Examining the antecedents of market mavenism in higher education16
Missing link in ‘new-normal’ for higher education: nexus between online experiential marketing, perceived-harm, social distancing concern and university brand evangelism in China16
Post Browne Review: a reflective analysis of marketisation dilemmas of senior managers in English universities15
Marketing of educational programs – a study of Swedish universities through presented images13
Changing trends of rates of return: a study from the higher education market in China13
Responding to a disruptive health crisis for higher education institutions: service quality and perceived safety effects on student satisfaction12
Reactive brand management in higher education: the case of a teacher training programme in the Netherlands12
Social media branding strategies of universities and colleges in Canada: a mixed-method approach investigating post characteristics and contents12
The effects of commitment and trust on the relationship between service quality and university brand loyalty in time of crisis12
Does students’ satisfaction matter to faculty job satisfaction in higher education?12
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