Journal of Marketing for Higher Education

Papers
(The H4-Index of Journal of Marketing for Higher Education is 12. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2022-05-01 to 2026-05-01.)
ArticleCitations
The impact of sustainable internal branding on teaching staff’s commitment: application on private higher education institutions36
A bibliometric analysis to reveal the drivers of university reputation23
An exploratory approach of the association between integrated marketing communication and business performance in higher education institutions23
Missing link in ‘new-normal’ for higher education: nexus between online experiential marketing, perceived-harm, social distancing concern and university brand evangelism in China22
Examining the antecedents of market mavenism in higher education19
Quality of higher education experience, satisfaction, and well-being: genuinely caring for our students-consumers16
Reactive brand management in higher education: the case of a teacher training programme in the Netherlands13
Marketing of educational programs – a study of Swedish universities through presented images13
Changing trends of rates of return: a study from the higher education market in China13
Student satisfaction and co-creation behavior in game-based learning in the context of higher education12
The effects of commitment and trust on the relationship between service quality and university brand loyalty in time of crisis12
Fulbrighters without Fulbright: branding US internationalization of higher education in a context of racial justice12
Does students’ satisfaction matter to faculty job satisfaction in higher education?12
Social media branding strategies of universities and colleges in Canada: a mixed-method approach investigating post characteristics and contents12
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