Journal of Marketing for Higher Education

Papers
(The H4-Index of Journal of Marketing for Higher Education is 12. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2021-04-01 to 2025-04-01.)
ArticleCitations
An exploratory approach of the association between integrated marketing communication and business performance in higher education institutions35
The impact of sustainable internal branding on teaching staff’s commitment: application on private higher education institutions23
The outcomes of students’ citizenship behaviors in higher education: a transformative service research (TSR) perspective20
Antecedents and consequences of students’ attitudes towards internationally accredited business schools: a signalling theory perspective17
Drivers of tuition fee setting practices for higher education institutions involved in international student recruitment15
Managing students’ attitude, learning engagement, and stickiness towards e-learning post-COVID-19 in Australian universities: a perceived qualities perspective14
University graduates’ segmentation: determinant factors14
Servicescape in transnational higher education: the effects of campus design, physical environment and facilities on student experience and satisfaction14
An interactive decision-making model of international postgraduate student course choice13
Attracting international student applications to a university website: The role of story-based content and gender in improving stickiness13
A bibliometric analysis to reveal the drivers of university reputation13
What factors drive the purchase of paid online courses? A systematic literature review13
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