Journal of Marketing for Higher Education

Papers
(The H4-Index of Journal of Marketing for Higher Education is 13. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2021-06-01 to 2025-06-01.)
ArticleCitations
A bibliometric analysis to reveal the drivers of university reputation38
The impact of sustainable internal branding on teaching staff’s commitment: application on private higher education institutions23
An exploratory approach of the association between integrated marketing communication and business performance in higher education institutions20
Post Browne Review: a reflective analysis of marketisation dilemmas of senior managers in English universities17
Examining the antecedents of market mavenism in higher education16
Quality of higher education experience, satisfaction, and well-being: genuinely caring for our students-consumers16
Missing link in ‘new-normal’ for higher education: nexus between online experiential marketing, perceived-harm, social distancing concern and university brand evangelism in China16
Determinants of learner-centric brand equity for online universities in Gulf countries15
The educational placebo effect: branding higher education benefits student learning15
Reactive brand management in higher education: the case of a teacher training programme in the Netherlands15
Corporate social responsibility and brand loyalty in private higher education: mediation assessment of brand reputation and trust14
Marketing of educational programs – a study of Swedish universities through presented images13
Changing trends of rates of return: a study from the higher education market in China13
Cultural exploration as an antecedent of students’ intention to attend university events: an extension of the theory of reasoned action13
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