OOIR: Observatory of International Research

Papers

(The TQCC of Journal of Marketing for Higher Education is 6. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2020-04-01 to 2024-04-01.)

Article	Citations
Revisiting the ‘university image model’ for higher education institutions’ sustainability	59
Mobile social media marketing: a new marketing channel among digital natives in higher education?	32
The influence of university brand image, satisfaction, and university identification on alumni WOM intentions	25
The influence of student-university identification on student’s advocacy intentions: the role of student satisfaction and student trust	23
Understanding the importance of eWOM on Higher Education Institutions’ brand equity	23
Closing the loop: co-designing with students for greater market orientation	22
Moderating effect of perceived trust on service quality – student satisfaction relationship: evidence from Indian higher management education institutions	21
A multi-stakeholder perspective of relationship marketing in higher education institutions	19
Co-creating positive outcomes in higher education: are students ready for co-creation?	18
The effect of perceived service quality, satisfaction and loyalty on perceived job performance: perceptions of university graduates	15
Student satisfaction: the role of expectations in mitigating the pain of paying fees	14
The influence of course experience, satisfaction, and loyalty on students’ word-of-mouth and re-enrolment intentions	14
Does forced-shift to online learning affect university brand image in South Korea? Role of perceived harm and international students’ learning engagement	13
Achieving university libraries user loyalty through user satisfaction: the role of service quality	13
Engaging students through social media. Findings for the top five universities in the world	13
Understanding Alumni-Alma mater commitment relationships upstream and downstream	12
Facebook for Public Relations in the higher education field: a study from four countries Czechia, Slovakia, Poland and Hungary	12
Measuring COVID-19’s impact on international HE students and intervention satisfaction: implications for marketing theory and practice	12
Role of brand experience and brand affect in creating brand engagement: a case of higher education institutions (HEIs)	11
The impact of COVID-19 on marketing for higher education institutions in developing countries: the case of Lebanon	11
Social brand engagement and brand positioning for higher educational institutions: an empirical study in Sri Lanka	10
Revisiting integrated marketing communication (IMC): a scale to assess IMC in higher education (HE)	10
Factors influencing the choice of studying at UAE universities: an empirical research on the adoption of educational marketing strategies	9
Empirically examining the psychological mechanism of a loved and trusted business school brand	9
Antecedents and consequences of brand citizenship behavior in private higher education institutions	9

The role of university switching costs, perceived service quality, perceived university image and student satisfaction in shaping student loyalty	9
Motivation factors in student decisions to study Transnational Higher Education in China: a comparative study of two Anglo-Sino programmes	9
Customer service quality, emotional brand attachment and customer citizenship behaviors: findings from an emerging higher education market	8
The influence of self-congruence and relationship quality on student educational involvement	8
Exploring the determinants of choosing an academic destination under a short-term mobility: a cross-cultural comparison of Poland and Portugal	7
You are what you communicate: on the relationships among university brand personality, identification, student participation, and citizenship behaviour	7
Marketing and communicating sustainability through college athletics: the effects of pro-environmental initiatives on the belief-attitude-intention hierarchy	7
Corporate social responsibility and brand loyalty in private higher education: mediation assessment of brand reputation and trust	7
Loyalty to higher education institutions and the relationship with reputation: an integrated model with multi-stakeholder approach	7
Like father like son: the role of similar-education parents in their children’s university choice	6
Servicescape in transnational higher education: the effects of campus design, physical environment and facilities on student experience and satisfaction	6
China’s higher education branding: Study in China as an emerging national brand	6
Developing and testing a customer value co-creation model of higher education institutions	6
Differentiated: segmentation for improved learning strategies	6
Cultural exploration as an antecedent of students’ intention to attend university events: an extension of the theory of reasoned action	6