OOIR: Observatory of International Research

Papers

(The H4-Index of Journal of Business & Industrial Marketing is 28. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2021-09-01 to 2025-09-01.)

Article	Citations
Publisher’s note	111
The impact of servitization on manufacturing firms’ market power: empirical evidence from China	88
B2B supply chain risk measurement systems: a SCOR perspective	75
Too much of a good thing?: The impact of ethical controls and perceived controllability on salesforce job performance	64
Spokesperson effectiveness in B2B advertising: spokesperson characteristics and posture using eye-tracking	55
The origin and evolution of the concept of servitization: a co-word and network analysis	51
Dynamically adapting to the new normal: unpacking SMEs’ adoption of social media during COVID-19 outbreaks	47
Theory and analysis of disruptive deception: SME responses to B2B supply chain opportunism	46
The interplay between sales and marketing expenditures: an econometric approach in the B2B market	45
Does salesperson’s karma orientation reduce counterproductive behaviors? Exploring the moderating impact of emotional labor and self-leadership	44
Business ties, adaptive capability and technological turbulence: implications for SMEs’ performance in Turkey	44
Differences in sustainability orientation and asymmetric power in buyer–seller relationships: direct and moderated impacts on relationship satisfaction	43
Developing Delphi methodology for studying future market change	43
The role of supply chain resilience and absorptive capacity in the relationship between marketing–supply chain management alignment and firm performance: a moderated-mediation analysis	43
Digital transformation in sales organizations: antecedents of sales managers’ change readiness and championing behaviors	43
Integrating the dialectic perspectives of resource-based view and industrial organization theory for competitive advantage – a review and research agenda	41
The effect of government subsidies on cooperative green innovation of supply chains from the perspective of cost sharing	40
What role do FinTech companies play in supply chain finance? A signaling intermediary perspective	38
Unveiling the path to green innovation: the interplay of green learning orientation, knowledge management capability and manufacturing firm’s capability to orchestrate resources	37
Influence of rural Ghanaian farmers’ social behavior on adoption of agricultural technology	34
Green giants: how high–tech manufacturers in China foster supplier green innovativeness for sustainable development	33
Can crowdfunding creators learn from previous experiences to have a better future financing performance?	33
Inflection points during a disruptive event: planning within the sales force	32
How SMEs’ supply chain specific investment impacts supply chain financing performance: insights from signaling theory	31
Identifying factors needed for business actor engagement in sustainable development goal (SDG) initiatives	30

The impact of boundary conditions on the relationship between value creation and value appropriation in buyer-supplier relationships	30
Impact of customer-centric approach and customer dissatisfying cost on supply chain profit under price competition	29
Sponsoring many or few sports properties? Moderated mediation effect of perceived sponsor ubiquity depending on sponsor–property fit	29
Benefits, barriers, and facilitators of developing B2B mobile applications	28