OOIR: Observatory of International Research

Papers

(The H4-Index of Journal of Business & Industrial Marketing is 27. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2021-04-01 to 2025-04-01.)

Article	Citations
Power in the supply chain: a state-of-the-art literature review and propositions from the perspective of gender differences	87
Uncovering the dark side of the sharing economy from a provider’s perspective: a bibliometric systematic review	78
Can salespeople use social media to enhance brand awareness and sales performance? The role of manager empowerment and creativity	73
Effects of interfirm IT capability and interfirm trust on omnichannel integration: the mediating role of interfirm integration	64
Actor roles emergence through actor engagement: an SD logic perspective	63
The effect of strategic supply management on operational and innovation performance: the mediating role of external supply resources mobilization	53
The cultural factors in global account management: the case of Indian buyers and German suppliers	50
The role of supply chain resilience and absorptive capacity in the relationship between marketing–supply chain management alignment and firm performance: a moderated-mediation analysis	42
Developing Delphi methodology for studying future market change	42
Building trust among channel members via power sources	41
Navigating a global pandemic crisis through marketing agility: evidence from Italian B2B firms	41
Viable industrial supplier performance evaluation using fuzzy inference system: a case of the automotive industry	37
Differences in sustainability orientation and asymmetric power in buyer–seller relationships: direct and moderated impacts on relationship satisfaction	37
Digital transformation in sales organizations: antecedents of sales managers’ change readiness and championing behaviors	34
Information sharing in a green supply chain: a bane or a boon?	34
Mitigating the effects of COVID-19: an exploratory case study of the countermeasures taken by the manufacturing industry	34
Rich alone or rich together: the impact of value proposition innovation on the product–place co-branding value	34
Criteria for selecting actors for the value co-creation in startups	34
The relationships among the logic of value innovation, strategic decisions and market-driven factors	34
Too much of a good thing?: The impact of ethical controls and perceived controllability on salesforce job performance	31
Ring the alarm: modifications to higher education negatively impacting full-time faculty	31
The long and winding road of eHealth. The service ecosystem perspective	31
Venture capital, internationalization strategy and corporate innovation	29
Understanding the enduring shifts in sales strategy and processes caused by the COVID-19 pandemic	29
Deals and value measuring in interactive health-care services	29

Antecedents and consequences of reliance in the context of B2B brand image	28
The interplay between sales and marketing expenditures: an econometric approach in the B2B market	28