Journal of Business & Industrial Marketing

Article	Citations
Developing Delphi methodology for studying future market change	100
The origin and evolution of the concept of servitization: a co-word and network analysis	85
The interplay between sales and marketing expenditures: an econometric approach in the B2B market	78
B2B supply chain risk measurement systems: a SCOR perspective	73
Differences in sustainability orientation and asymmetric power in buyer–seller relationships: direct and moderated impacts on relationship satisfaction	69
Spokesperson effectiveness in B2B advertising: spokesperson characteristics and posture using eye-tracking	59
Publisher’s note	53
Business ties, adaptive capability and technological turbulence: implications for SMEs’ performance in Turkey	49
Theory and analysis of disruptive deception: SME responses to B2B supply chain opportunism	47
Supply chain governance: a conceptual model	44
Predicting bid protests: what should sourcing teams (not) do?	43
The impact of servitization on manufacturing firms’ market power: empirical evidence from China	41
Dynamically adapting to the new normal: unpacking SMEs’ adoption of social media during COVID-19 outbreaks	41
Digital transformation in sales organizations: antecedents of sales managers’ change readiness and championing behaviors	40
Strategic orientations, marketing capabilities and innovativeness: an adaptive approach	39
The effect of government subsidies on cooperative green innovation of supply chains from the perspective of cost sharing	38
Too much of a good thing?: The impact of ethical controls and perceived controllability on salesforce job performance	38
Selling to enabled purchasers: the effect of perceived supply risk and profit impact on the buyer–seller interaction	37
What role do FinTech companies play in supply chain finance? A signaling intermediary perspective	36
Integrating the dialectic perspectives of resource-based view and industrial organization theory for competitive advantage – a review and research agenda	35
Sponsoring many or few sports properties? Moderated mediation effect of perceived sponsor ubiquity depending on sponsor–property fit	35
Examining B2B channel decision-making within differential quality-level zone: a supply chain design using a non-cooperative strategic game theoretic approach (“Stackelberg Supply Chain for B2B”)	35
The role of supply chain resilience and absorptive capacity in the relationship between marketing–supply chain management alignment and firm performance: a moderated-mediation analysis	35
How SMEs’ supply chain specific investment impacts supply chain financing performance: insights from signaling theory	34
Firm disruption orientation and supply chain resilience: understanding mechanisms to mitigate disruption impact	34

Business customer virtual interaction: enhancing value creation in B2B markets in the post-COVID-19 era – an SME perspective	33
Impact of customer-centric approach and customer dissatisfying cost on supply chain profit under price competition	33
Multi-homing in B2B services: a psychological perspective	32
Can crowdfunding creators learn from previous experiences to have a better future financing performance?	31
Green giants: how high–tech manufacturers in China foster supplier green innovativeness for sustainable development	30
Intra- and inter-organizational tensions of a digital servitization strategy. Evidence from the mechatronic sector in Italy	28
Identifying factors needed for business actor engagement in sustainable development goal (SDG) initiatives	28
The impact of boundary conditions on the relationship between value creation and value appropriation in buyer-supplier relationships	26
A nexus between corporate social responsibility disclosure and its determinants in energy enterprises	26
Inflection points during a disruptive event: planning within the sales force	26
Benefits, barriers, and facilitators of developing B2B mobile applications	26
The reshoring decision under uncertainty in the post-COVID-19 era	25
Value co-creation: a review of literature and future research agenda	25
Artificial intelligence advancements in procurement: transforming organizational buying behavior	24
Modern mediators: intermediaries’ informational roles in sourcing from China	24
Unveiling the path to green innovation: the interplay of green learning orientation, knowledge management capability and manufacturing firm’s capability to orchestrate resources	24
Postpandemic international tourism restart: effect of border control and vaccination	24
Relevance and its epistemic underpinnings in B2B marketing research: four axioms and nine relevance types	24
Impact of bundling on the omnichannel supply chain under price competition	23
Driving forces of repurchasing social enterprise products	23
Unleashing green innovation: navigating the path with green inclusive leadership, green knowledge management and internal CSR communication	23
Determinants and outcomes of satisfaction in B2B sales relationships	22
The role of passion in favouring the creation of new business: an empirical investigation of the sport context through the IMP lens	22
Supply chain integration, capability and performance – a business-to-business network cooperation	22
Role of brand equity and competitive strategies in the relation between horizontal alliances and its benefits	22
The role of contextual factors in conflict handling strategies in logistics service networks	21
Communicating customer value proposition in the French pharmaceutical industry. The case of OTC drugs	21
How much customer collaboration is too much? Implications for user entrepreneurship and product performance	21
A design science research methodology for developing an integrated model supplier reduction and grouping parts using GT-based algorithm	21
“What’s it really worth?” A meta-analysis of customer-perceived relationship value in B2B markets	20
Changes in knowledge coupling and innovation performance: the moderation effect of network cohesion	20
Analysis of green supply chains under fairness concern and differential power structure	20
Environmental sustainability and information sharing related to delivery options in the B2B2C context of e-commerce: evidence from a survey	20
Revisiting e-commerce platforms’ strategies of exercising channel power: a contingency perspective	20
Improving how we lead and manage in business marketing during and after a market crisis: the importance of perceived status, certainty, autonomy, relatedness and fairness	20
Beyond the transaction: exploring resources stewardship, relational connectedness and co-creation in B2B marketing	20
Pandemic-driven business model sustainability: a review	19
Digital entrepreneurship: global maps and trends of research	19
Carbon emission reduction and green marketing decisions in a two-echelon low-carbon supply chain considering fairness concern	19
Client opportunism in agency-client relationship: the role of information asymmetry, agency response and calculative commitment	19
The influence of efficiency pursuing on business streamlining 2.0	18
Towards profitable customized solutions in small firms: a matter of relationships, modularity and expertise	18
Matching intra-functional integration with inter-firm IT linkage to facilitate flexibility for customers	18
Sustainable recycling management: configuration of risk factors and resilience strategies	18
Co-exploitation (or co-exploration) vs go it alone? The role of alliance learning capability on firm performance	17
How global mindset drives innovation and exporting performance: the roles of relational and bricolage capabilities	17
Dyadic capabilities in implementing performance-based public procurement	17
Service innovation in medical device manufacturers: does the digitalization matter?	17
The role of information in relation to interaction affected by technology change – the case of a telemedicine pilot project	17
Antecedents and consequences of supply chain agility: a competence-capability-performance paradigm	17

Servitization and firm performance: a p-curve analysis	17
Sales controls: a necessary condition perspective	17
Reconfiguring the service system for resilience: lessons learned in the higher education context	16
Influences of collaborative culture and knowledge management on product and process innovation: the moderating role of information technology utilization	16
Ambicultural sensitivity and relational embeddedness in fostering B2B relationship	16
Not the way it used to be: B2B interactions in the era of ecosystems	16
The interplay of institutions and coopetition: a decade-long analysis of a geographical indication in the Brazilian wine industry	16
Envisioning the challenges of the pharmaceutical sector in the Indian health-care industry: a scenario analysis	16
Guest editorial	16
Knowledge sharing and NPD performance for UK cross – border M&A firms: the moderating role of behavior and outcome controls	16
Small firm coopetition – the missing links: coopetitive tension, balance and value	16
A systematic review for organizing servitization by multi-actor collaborations: lenses, factors and outcomes	16
Orchestrating in the entrepreneurial ecosystem – orchestrator roles and role-specific capabilities in the regional health technology ecosystem	16
Understanding the spillover effects of manufacturer-initiated reward on observers’ compliance: a social learning perspective	16
Augmenting machine learning with human insights: the model development for B2B personalization	15
How and when collaborative innovation networks influence new product development performance in SMEs: evidence from China	15
Does supply chain finance adoption improve organizational performance? A moderated and mediated model	15
When friends are near foes: governing nonequity alliances with steering committees	15
Critical realist multilevel research in business marketing: a laminated conceptualization of resilience	15
Interpartner learning capabilities and relationship performance during complex projects	15
Understanding the shift: contextual determinants of classic and alternative servitisation trajectories	15
Drivers of green innovation and green acquisition: empirical evidence from the food and beverage industry	15
Output servitization and environmental performance: impacts on manufacturing enterprises	14
Strategic alliances and firms’ chances to survive “black swans” in B2B industries	14
Exploring the dynamics of firm growth: the interplay of decision-making logic	14
Unlocking the potential of prosocial motives in fostering environmental and social innovation: the roles of creativity-relevant skills and business moral values	14
Exploring the role of relationship management and relationship quality in B2B: empirical insights and future research directions	14
Ambicultural sensitivity and resource dynamism in B2B relationship: an international dynamic marketing capabilities perspective	14
Calculative trust, benevolent trust and supplier opportunism: the double edged role of IT infrastructure capability	14
Social media branding in the food industry: comparing B2B and B2C companies’ use of sustainability messaging on Twitter	14
Inter-firm coopetition and innovation in industrial clusters: the role of institutional support	14
The effects of green brand equity on green word of mouth: the mediating roles of three green factors	13
Business to business (B2B) alliances in the healthcare industry: a review of research trends and pertinent issues	13
Putting marketing knowledge to use: marketing-specific relational capital and product/service innovation performance	13
Value co-creation in the B2B context: a diagnosis of knowledge management based on multiple case studies	13
Mastering customer lock-in by servitization innovation strategies of asset specificity	13
Editorial: New JBIM initiatives to improve B2B research and provide greater scholarly alignment with practice	13
Effects of country of origin and importers’ innovativeness in new product trials	13
Building supply chain resilience through industry 4.0 base technologies: role of supply chain visibility and environmental dynamism	13
Strengthening organizational resilience: role of sustainable supply chain, digitalization and business model adaptation	13
A network perspective on supply chain management in the structural reshaping of globalization	13
Unraveling critical success factors of local food supply chains: a systematic literature review	12
Export performance: a comprehensive bibliometric overview	12
Leveraging strategic network resources into firm performance: the roles of dynamic capabilities and platform monitoring	12
Power in the supply chain: a state-of-the-art literature review and propositions from the perspective of gender differences	12
Modeling the strategies to accelerate the natural gas business market growth in a developing country	12
Strategies to mitigate barriers to supply chain sustainability: an apparel manufacturing case study	12
Understanding the influence of business strategy in corporate social responsibility: evidence from Chinese firms in Africa	12
Buyer reputation: a blind spot in buyer–supplier relationships	12
Venture capital, internationalization strategy and corporate innovation	12
Differentiating “must–have” and “should–have” supply chain capabilities for enhanced performance: a necessary conditions analysis	12
Role of adaptive marketing capability and organisational agility in the resilience of B2B manufacturing companies during crises	12
When in Rome, do as the Romans do: can international marketing adaptation improve the association between servitization and profitability?	12
Top management’s green transformational leadership and competitive advantage: the mediating role of green organizational learning capability	12
Leveraging gamification to enhance persuasive behaviour and streamline online product returns: an approach grounded in multiple case studies	12
The effect of strategic supply management on operational and innovation performance: the mediating role of external supply resources mobilization	12
Genuine small talk, rapport, and negotiation outcomes in B2B relationship	12
The challenges of B2B innovation: using marketing analytics to plan and implement a successful digital catalog adoption	12
Actor roles emergence through actor engagement: an SD logic perspective	12
Examining the impact of strategic supplier partnership, customer relationship and supply chain responsiveness on operational performance: the moderating effect of demand uncertainty	12
An ICT-based start-up entering maritime logistics networks: facilitation of value cocreation patterns	12
Criteria for selecting actors for the value co-creation in startups	11
Mitigating the effects of COVID-19: an exploratory case study of the countermeasures taken by the manufacturing industry	11
Pricing and advertising decisions in O2O supply chain with the presence of consumers’ anticipated regret	11
Aligning sustainability goals of industrial operations and marketing in Industry 4.0 environment for MSMEs in an emerging economy	11
Segmenting the customers of system delivery projects based on data heterogeneity	11
Emotional mechanics of gamification and value co-creation: the digital platform Nike+ as a B2B2C ecosystem	11
A systematic review of customer behavior in business-to-business markets and agenda for future research	11
The moderating effect of supply chain collaboration on servitization	11
Digital servitization journey in small- and medium-sized enterprises: the contribution of knowledge-intensive business firms	11
Explorative or exploitative innovation? The moderating effect of big data marketing capability	11
Environmental uncertainty, participative corporate political activity and radical innovation in China: a sensemaking perspective	11
Can salespeople use social media to enhance brand awareness and sales performance? The role of manager empowerment and creativity	11
Opportunism in an emerging market – franchisee perspective	11
The effect of environmental competitiveness, customer and competitor orientation on export performance	11
Building business network relationships in the changing Chinese context: findings from Italian luxury companies	11
The moderating role of cultural similarity in developing commitment in the industrial importer-supplier relationship	10
Chinese parent firm’s knowledge types and governance modes’ effect on overseas subsidiaries’ performance: a contingency perspective	10
Service design: a critical examination and future research directions in servitization literature	10
Measuring supply chain finance: a study of scale development and validation in the emerging market context	10

Bridging functionality and emotion: the role of brand image in cultivating loyalty among logistics partners through brand love and engagement in Vietnam’s B2B sector	10
Understanding networking dynamics in born global firms’ internationalization: balancing the mix of physical and virtual networking in B2B markets	10
Leveraging the interplay of Internet of Things (IoT) capabilities for achieving customer satisfaction in a B2B2C context: an integrative perspective	10
Business customer experience in B2B2C service settings: a scale development	10
Effect of social capital and transaction cost on multifaceted opportunism in manufacturer-supplier relationship	10
Quality investment as a catalyst for successful performance-based contracts: a relational view perspective	10
Leadership, knowledge dynamics and dual-path innovation: unravelling the synergy in Pakistan’s manufacturing sector	10
Conceptualizing the supplier switching process: an example from public procurement	10
Environmental sustainability through designing reverse logistical loops: case research of poultry supply chains using system dynamics	10
Effectual networking capability and SME performance in international B2B markets	10
Value co-creation and co-destruction in the digital transformation of highly traditional companies	10
Navigating global horizons: a review of export promotion and foreign market entry strategies for small and medium enterprises (SMEs)	10
The fringe or national brand manufacturer? An analysis of private label sourcing strategy	10