Journal of Services Marketing

Papers
(The H4-Index of Journal of Services Marketing is 21. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2021-04-01 to 2025-04-01.)
ArticleCitations
A dignity-vulnerability approach framework to maximize well-being outcomes by transformative service initiatives (TSIs)73
The transformative potential of AI-enabled personalization across cultures41
Bridging the gap: user expectations for conversational AI services with consideration of user expertise41
Filling in the gaps: a service ecosystem perspective on purchase groups as interstitial markets38
Vulnerability in in-vitro fertilisation transformative services: an interplay of individual and institutional factors37
Presence: consumers’ different reactions to service and manufacturing firms with low CSR in social conduct37
Editorial: Opportunities in the new service marketplace36
Service inclusion: the role of disability identity in retail33
Alexa, may I adopt you? The role of voice assistant empathy and user-perceived risk in customer service delivery33
A transformative service research perspective on caste-based discrimination in microcredit lending in India32
Conceptualization and validation of customer participation in health care: a study on chronic illnesses management32
Mediating roles of frontline employees in transformative service processes31
Understanding innovativeness and commitment to sustainable service practices27
Editorial: the “nip and tuck” service framework: bright and dark side of beautification/modification services27
Exploring service employees’ involvement in value co-creation: dimensions, antecedents and consequences26
Refugee awareness of a transformative intervention to increase blood donations25
Drivers of the experience value of mobile money transfer service: Senegaleseuser perspectives24
Customer incivility and employee outcomes in the new service marketplace23
From service to social innovation with a service-dominant logic approach23
Videogames-as-a-service: converting freemium- to paying-users through pop-up advertisement value23
Consumer responses to environmental corporate social responsibility and luxury22
Commentary: “Back to the future” or “trapped in the future”? The future of services practice and research21
Reconfiguration and transformation for resilience: building service organizations towards sustainability21
The turbulent future of expertise and training markets21
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