Journal of Services Marketing

Papers
(The median citation count of Journal of Services Marketing is 4. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2021-09-01 to 2025-09-01.)
ArticleCitations
Here today, gone tomorrow: services and their potential for permanent perishability55
Commentary: “Back to the future” or “trapped in the future”? The future of services practice and research51
In this together: the long-term effect of a collective crisis on the retail and service sector48
In-store augmented reality experiences and its effect on consumer perceptions and behaviour48
Drivers of the experience value of mobile money transfer service: Senegaleseuser perspectives46
Invisible rules: how institutional voids in base-of-the-pyramid markets influence adoption and diffusion of transformative service innovations43
From service to social innovation with a service-dominant logic approach41
User-defined ecosystems in health and social care36
Improving health service design and delivery for men: does gender targeting matter?34
Editorial: the “nip and tuck” service framework: bright and dark side of beautification/modification services34
A bicultural perspective on professional service providers’ pro bono motivations33
WOW, the make-up AR app is impressive: a comparative study between China and South Korea33
The sorrows of methods researchers32
Multisensory healing: transformative service encounters in nonpharmacological therapies for cancer patients’ well-being31
SDG commentary: service ecosystems with the planet - weaving the environmental SDGs with human services31
Patient-centered care in practice: hospital and online primary care settings30
Usage behavior of mHealth service users in Australia: do user demographics matter?27
A voice for the silent: uncovering service exclusion practices27
Unveiling barriers and opportunities for LGBTQIA+ customer’s financial well-being25
Witnessing justice in action: how emotions, moral identity and commitment shape third-party reactions to service recovery24
Viewpoint: advancing service design with practitioners’ insights23
Enhanced review facilitation service for C2C support: machine learning approaches23
Linking person–job fit and intrinsic motivation to salespeople’s service innovative behavior22
Service experience lies in the eye of the beholder: contextualizing extant literature toward integrating eye-tracking in service research22
Service encounter and value co-creation in fundraising activities at the NPO sector22
Viewpoint: shaping resilient service ecosystems in times of crises – a trans-Tasman perspective21
Experience identification: connecting online engagement to offline loyalty21
The impact of AI recommendation quality on service satisfaction: the moderating roles of standardization and customization21
How customer incivility affects organization citizenship behavior: roles of depersonalization, resilience, and caring climate20
Authenticity matters: investigating virtual tours’ impact on curiosity and museum visit intentions20
Robotic technologies and well-being for older adults living at home19
Neurophysiological responses to robot–human interactions in retail stores19
Customer engagement in online service brand communities18
Digital transformation for crisis preparedness: service employees’ perspective18
Customer service co-creation literacy for better service value: evidence from the health-care sector18
Commentary – The ServCollab Perspective on Elevating Human Experience17
Research note: conceptualizing agentic luxury in luxury services17
Viewpoint: plotting a way forward for service research in and out of Africa17
Chatbots, service failure recovery, and online customer experience through lenses of frustration – aggression theory and signaling theory16
Working it out: service displacement and the dynamics of consumer adaptation16
Editorial: The limits of a service-dominated economy: the case for reindustrialization15
Online value co-creation during the “dreaming” phase, brand image and uncertainty avoidance15
The impact of social media use on customer experiences within physical service environments15
Resistance of facial recognition payment service: a mixed method approach15
The service empowerment model: a collaborative approach to reducing vulnerability15
Service inclusion for tourists with disabilities: scale development and validation15
An imitation game – supervisors’ influence on customer sweethearting14
The impact of value co-creation in sustainable services: understanding generational differences14
The gloomy side of value co-creation for service employees14
Service robot acceptance in museums: an empirical study using the service robot acceptance model (sRAM)14
Professionals’ interpersonal communications style: does it matter in building client psychological comfort?14
Editorial: Interdisciplinary research in services marketing14
The role of information for the customer journey in mobile food ordering apps14
The interplay between physical and social servicescape: investigating negative CCI14
Permissibility vs. Feasibility: AI in service from a CX perspective13
Patients’ experience sharing with online social media communities: a bottom-of-the-pyramid perspective13
Co-creating customer experiences in service ecosystems: a study in a tourist destination13
The impact of “capitalization” social support services on student-athlete well-being13
Editorial: The end of an era: the decline of retail tourism in American cities13
Wither vulnerable consumers? Meaningful dialogue about marketplace vulnerability13
Addressing customer misbehavior contagion in access-based services13
Antecedents and consequences of consumer hope for digital payment apps services13
Can corporate social responsibility and recovery justice restore customer identification following service failure?12
Co-creating inclusive public services with customers experiencing vulnerability12
Advocating for consumers experiencing vulnerability: a typology and research agenda12
Investigating the role of metaverse influencers’ attributes for the next generation of services12
From static to smart: AI-generated dynamic scales for contextual marketing measurement12
Alexa, may I adopt you? The role of voice assistant empathy and user-perceived risk in customer service delivery12
“Is it all just lip service?”: on Instagram and the normalisation of the cosmetic servicescape11
To share or not to share screens with customers? Lessons from learning theories11
Men’s transformative health service use: rethinking customer experience of vulnerability11
Elevating service research in Africa11
Seeking thrills during a crisis? A TSR and hierarchy of effects perspective of the transformative potential of travel11
Service-informed marketing reform11
Which loyalty program do customers prefer: a coalition program or a single-firm program?11
Helping the organization but harming customers: a social identity perspective of unethical pro-organizational behavior11
Viewpoint: from Star Trek to “Service Trek”: these are the voyages of the service community11
Out of the public eye: the art of redirection in webcare apologies10
Seeking the resilience of service firms: a strategic learning process based on digital platform capability10
Towards a theory of well-being in digital sports viewing behavior10
Critical examination of academic marketing and service research’s philosophical foundation10
Marketing inclusive banking services to financially vulnerable consumers: a service design approach10
The inclusion delusion: service research’s dangerous disconnect from disabled reality10
Liminal digital birthspaces: social media and consumer proactivity for well-being10
Comprehending roles of virtual service assistant’s warmth and competence for service co-creation versus service recovery10
Lifetime deals: the role of software service offering in convincing consumers9
Flirting in service encounters: does the server’s sex matter?9
Viewpoint: the need to evolve to a service logic mindset in Latin America9
Exploring servicescape experiences across museum types9
Learning from the resourceness blind spot for service innovation at the base of the pyramid9
Call it robot: anthropomorphic framing and failure of self-service technologies9
The well-being outcomes of multi-actor inter-organisational value co-creation and co-destruction within a service ecosystem9
Mixed emotions and credence service use: insights from at-risk gamblers8
The role of reciprocity and reputation in service relationships with arts organisations8
Biophilia in servicescapes – review, reconciliation and reflections8
Publisher’s note8
How can service organizations build resilience by leveraging capabilities and service worker team knowledge?8
Viewpoint: internet revolution lessons applied to post-pandemic service delivery (a North American perspective)8
Service mega-disruptions: a conceptual model and research agenda8
From search to support: the role of UGC in stigmatized consumers’ mental health treatment journeys8
Understanding consumers’ value co-creation and value co-destruction with augmented reality service marketing8
How do service innovation practices develop frontline employee resilience capabilities in not-for-profits?8
Transforming human trafficking rescue services in Nigeria: towards context-specific intersectionality and trauma-informed perspectives8
Longitudinal upgrades and asymmetric effects of satisfaction and perceived-value7
Can Alexa serve customers better? AI-driven voice assistant service interactions7
Where is customer experience (CX) research heading? A personal commentary7
Enhancing CSR and purchase intent in service recovery: investigating the interplay of prosocial compensation, hedonic and luxury purchases7
Subordinated service environments: how branding can create unintentional service exclusion7
Feeding trust: exploring key drivers, moderators and consequences related to food app usage7
Editorial: Stop saying “vulnerable consumers/customers”!7
Strategising for the circular economy through servitisation7
Viewpoint: the evolving landscape of peer review6
Consumer response to failure by service robots: the role of anticipatory guilt6
Utilitarian motivations to engage with travel websites: an interactive technology adoption model6
Enhancing affective commitment through gamified services of luxury brands: role of game mechanics and self-congruity6
Does status demotion in hierarchical loyalty programs foster relationship fading?6
I can’t get satisfaction: examining the moderating role of service brand authenticity in the relationship of imperfect experiences and satisfaction6
Mental conversion: a customer service strategy impacting shopping experiences6
Customer incivility and employee outcomes in the new service marketplace6
Filling in the gaps: a service ecosystem perspective on purchase groups as interstitial markets6
Reimagining service provider influence: how they embrace and promote sustainability6
Service system resilience under resource scarcity: from vulnerability to balanced centricity6
The role of organizational resilience in SME service innovation and value cocreation6
Interaction value formation spaces: configurations of practice-theory elements in service ecosystems6
How do influencers’ characteristics affect followers’ stickiness and well-being in the social media context?6
The transformative potential of AI-enabled personalization across cultures6
Macroservicing: a commentary on services as constructive engagement for sustainable peace, prosperity and well-being6
The effects of influencer endorsement services on crowdfunding campaigns6
Visual servicescape analytics: design style and demand in Airbnb from unstructured data5
How does service description contribute to peer-to-peer service satisfaction? Consumer clout matters5
Service employees’ STARA awareness and proactive service performance5
AI integration in service delivery: enhancing business and sustainability performance amid challenges5
Comparing human and synthetic data in service research: using augmented language models to study service failures and recoveries5
Viewpoint: designing transformative service to overcome eudaimonic-hedonic outcome conflict5
Exploring interactions between commuters with disabilities and transport service providers5
Engraving customer experiences through digital technologies5
Service employees’ flirting type and customers’ outcomes in luxury and non-luxury restaurants5
SDG commentary: collaboration services for sustainable development goal (SDG) partnerships5
Cite me! Perspectives on coercive citation in reviewing5
Reducing front-line service providers’ economic vulnerability: online customer acquisition in the sex trade5
Value co-creation in services for animal companions5
Editorial: business education in profound disruption5
Understanding consumer perceptions and attitudes toward smart retail services5
The influence of the physical work environment on retail employees5
Commentary: the unintended consequences of digital service technologies5
Decoding influencer authenticity: the CueSphere model of extrinsic cues5
A systematic literature review of service-related research on refugees4
Low-income consumers’ informal and formal financial service experiences: perceptions of access, inclusion, and social dependence4
The possibilities of resilience for service organisations4
Using PLS-SEM and XAI for causal-predictive services marketing research4
Viewpoint: applying pragmatism to stimulate service research and practice – a European perspective4
Beyond the individual: rethinking vulnerability across ecosystems4
Editorial: Embracing the future of services marketing4
Metaverse: shifting the reality of services4
Never too old to learn: the transformational power of technology4
Impacts of humour use and humour-endorsing climate on job stress and satisfaction among frontline healthcare service employees4
Guest editorial: The Triple-A framework for serving humanity with service research4
Can you ask “too much” of your customers?4
Viewpoint: cost-effective health care developments and research opportunities in China, India and Singapore4
Mediating roles of frontline employees in transformative service processes4
Transforming health-care service through consumer co-creation: directions for service design4
SDG commentary: economic services for work and growth for all humans4
A dignity-vulnerability approach framework to maximize well-being outcomes by transformative service initiatives (TSIs)4
Keep fighting or give up? An investigation of consumer regret over repetitive failures in weight loss services4
Guest editorial: Critiques and conflicts in service research: suggestions for redefining the marketing of goods and services as a business discipline4
Customer engagement behaviors on physical and virtual engagement platforms4
Understanding sustainable service ecosystems: a meso-level perspective4
Responsibilization during uncontrollable events: understanding how consumers assign and accept responsibility for service employee welfare4
Stop being so rude! How customer reprimands attenuate the impact of customer mistreatment4
SDG editorial: improving life on planet earth – a call to action for service research to achieve the sustainable development goals (SDGs)4
Gift card types and willingness to spend more4
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