Marketing Letters

Papers
(The H4-Index of Marketing Letters is 14. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2021-06-01 to 2025-06-01.)
ArticleCitations
Math anxiety effects on consumer purchase decisions: the role of framing84
Commentary: the role of age in consumer’s retrieval and evaluation of consumption experiences52
Asymmetrically increasing likelihood judgments of success: Evidence from lottery sales data36
The memory-search frame effect: impacts on consumers’ retrieval and evaluation of consumption experiences31
Cultural differences in giving experiential (vs. material) gifts28
Introducing Marketing Letters’ data policy27
Chooser or suitor? The effects of mating cues on men’s versus women’s reactions to commercial rejection26
A meta-analysis of the effects of sponsorship disclosure in influencer marketing26
Impacts of chief marketing officer in product recalls24
Creating a beautiful life22
Anthropomorphized artificial intelligence, attachment, and consumer behavior21
Investigating cross-media effects in a multichannel marketing environment: the role of email, catalog, television, and radio19
Guidelines for creating content when conducting netnographic research17
Remembering less, or needing less? Age-related differences in the purchase funnel14
How altruistic alternatives reverse the compromise effect14
Consumer misestimations of small recurring changes vs. a single large lump sum14
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