Marketing Letters

Papers
(The H4-Index of Marketing Letters is 11. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2022-05-01 to 2026-05-01.)
ArticleCitations
Asymmetrically increasing likelihood judgments of success: Evidence from lottery sales data129
A meta-analysis of the effects of sponsorship disclosure in influencer marketing64
Dual response in conjoint analysis56
Reexamining Gaussian copula endogeneity correction with noncontinuous endogenous regressors33
Math anxiety effects on consumer purchase decisions: the role of framing30
Introducing Marketing Letters’ data policy24
Cultural differences in giving experiential (vs. material) gifts22
Splurging with Alexa: How voicebots increase product upgrades17
Are autistic individuals more confused when making choices? Choice architecture interventions to reduce choice confusion among individuals with autism14
Creating a beautiful life13
Guidelines for creating content when conducting netnographic research13
Impacts of chief marketing officer in product recalls11
Consumer misestimations of small recurring changes vs. a single large lump sum11
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