Marketing Letters

Papers
(The H4-Index of Marketing Letters is 14. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2021-09-01 to 2025-09-01.)
ArticleCitations
Math anxiety effects on consumer purchase decisions: the role of framing93
Chooser or suitor? The effects of mating cues on men’s versus women’s reactions to commercial rejection39
Commentary: the role of age in consumer’s retrieval and evaluation of consumption experiences39
Cultural differences in giving experiential (vs. material) gifts30
The memory-search frame effect: impacts on consumers’ retrieval and evaluation of consumption experiences28
Introducing Marketing Letters’ data policy27
Dual response in conjoint analysis25
Asymmetrically increasing likelihood judgments of success: Evidence from lottery sales data23
A meta-analysis of the effects of sponsorship disclosure in influencer marketing17
Are autistic individuals more confused when making choices? Choice architecture interventions to reduce choice confusion among individuals with autism16
Guidelines for creating content when conducting netnographic research15
Creating a beautiful life15
Impacts of chief marketing officer in product recalls15
Consumer misestimations of small recurring changes vs. a single large lump sum14
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