Marketing Letters

Papers
(The H4-Index of Marketing Letters is 17. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2020-05-01 to 2024-05-01.)
ArticleCitations
A first look at online reputation on Airbnb, where every stay is above average98
Consumer decisions with artificially intelligent voice assistants55
Autonomy in consumer choice54
Like, Comment, or Share? Self-presentation vs. brand relationships as drivers of social media engagement choices53
Crypto-marketing: how non-fungible tokens (NFTs) challenge traditional marketing41
The past, present, and future of brand research40
The past, present, and future of consumer research37
Customers’ emotions in service failure and recovery: a meta-analysis36
Anthropomorphized artificial intelligence, attachment, and consumer behavior33
How can machine learning aid behavioral marketing research?31
A construal-level approach to hedonic and utilitarian shopping orientation29
Blockchain: a game changer for marketers?26
Soul and machine (learning)22
How common is new product failure and when does it vary?18
Retailer voluntary investment against a threat of manufacturer encroachment18
Understanding and motivating salesperson resilience18
The effect of augmented reality versus traditional advertising: a comparison between neurophysiological and self-reported measures17
Mobility as a service (MaaS): the importance of transportation psychology17
The impact of lay beliefs about AI on adoption of algorithmic advice17
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