Marketing Letters

Papers
(The H4-Index of Marketing Letters is 14. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2021-08-01 to 2025-08-01.)
ArticleCitations
Math anxiety effects on consumer purchase decisions: the role of framing92
Commentary: the role of age in consumer’s retrieval and evaluation of consumption experiences39
Asymmetrically increasing likelihood judgments of success: Evidence from lottery sales data36
Introducing Marketing Letters’ data policy30
The memory-search frame effect: impacts on consumers’ retrieval and evaluation of consumption experiences30
Chooser or suitor? The effects of mating cues on men’s versus women’s reactions to commercial rejection28
A meta-analysis of the effects of sponsorship disclosure in influencer marketing27
Cultural differences in giving experiential (vs. material) gifts25
Are autistic individuals more confused when making choices? Choice architecture interventions to reduce choice confusion among individuals with autism22
Impacts of chief marketing officer in product recalls21
Guidelines for creating content when conducting netnographic research16
Creating a beautiful life16
Consumer misestimations of small recurring changes vs. a single large lump sum15
Investigating cross-media effects in a multichannel marketing environment: the role of email, catalog, television, and radio15
National customer orientation: an empirical test across 112 countries14
Looking good and doing good: the effect of self-perceived attractiveness on prosocial behavior14
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