OOIR: Observatory of International Research

Papers

(The median citation count of Marketing Letters is 1. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2022-05-01 to 2026-05-01.)

Article	Citations
Asymmetrically increasing likelihood judgments of success: Evidence from lottery sales data	129
A meta-analysis of the effects of sponsorship disclosure in influencer marketing	64
Dual response in conjoint analysis	56
Reexamining Gaussian copula endogeneity correction with noncontinuous endogenous regressors	33
Math anxiety effects on consumer purchase decisions: the role of framing	30
Introducing Marketing Letters’ data policy	24
Cultural differences in giving experiential (vs. material) gifts	22
Splurging with Alexa: How voicebots increase product upgrades	17
Are autistic individuals more confused when making choices? Choice architecture interventions to reduce choice confusion among individuals with autism	14
Creating a beautiful life	13
Guidelines for creating content when conducting netnographic research	13
Impacts of chief marketing officer in product recalls	11
Consumer misestimations of small recurring changes vs. a single large lump sum	11
How altruistic alternatives reverse the compromise effect	10
National customer orientation: an empirical test across 112 countries	10
Looking good and doing good: the effect of self-perceived attractiveness on prosocial behavior	9
Remembering less, or needing less? Age-related differences in the purchase funnel	9
Modeling misinformation spread for policy evaluation: a parsimonious framework	9
A rose by any other name would smell as sweet? The impact of hierarchical labeling on consumers’ choices in tiered pricing plans	8
Incentive alignment in conjoint analysis: a meta-analysis on predictive validity	7
The impact of the first light purchase on purchase behavior: a replication across categories and households	7
When and why consumers prefer human-free behavior tracking products	7
Correction to: Optimal adaptive Bayesian design in choice experiments: performance for the population versus individuals	7
How air quality shapes offline consumption: evidence from price promotion and store traffic	7
The effect of firm size on perceived product healthiness	7

Should it be my party? Consumer roles in joint experiences	6
Measuring the impact of rarity on price: evidence from NBA Top Shot	6
Identifying a suitable short form to assess Brand Love	6
The adoption and disadoption of electric vehicles by innovators	6
Upward vs. downward extensions: How social dominance orientation-egalitarianism moderates brand evaluation	6
Market expansion and the scope of mass customization	6
Consequences of distinguishing anthropomorphism from animism in experimental manipulations	6
Consumers’ minimum time investments in meaningful consumption	6
Innovative glossiness and traditional matteness: Impact of product surface on consumer perception and evaluation	5
Sentiment deviations in responses to movie trailers across social media platforms	5
Giving time or money: which altruism feels more effective?	5
Network externalities, consumer heterogeneity, and optimal monopoly pricing	5
Who gets a reply? Modeling managerial responses to online reviews across industries	5
Variety-seeking and time of day: a replication	5
Expectation-based consumer purchase decisions: behavioral modeling and observations	5
A new technique for measuring a firm’s marketing emphasis	5
The value of geolocation information across the promotion funnel	4
Making brand activism successful: How advice-giving can boost support behavior and reap benefits for the brand	4
Unpacking olfactory marketing: initial evidence for the positive effects of scented parcels on post-order consumer responses in e-commerce	4
Attribute ratings and their impact on attraction and compromise effects	4
Penny-wise pound-fooling: a replication with extension of the left-digit effect to the context of shrinkflation	4
Too much of a good thing? High volumes of positive WOM can undermine adopters of new technology products	4
Integrating manipulated and measured independent variables in analyzing experimental results	4
Monthly plans over lifetime access: how privacy concerns shape subscription preference	3
How uncertainty affects information search among consumers: a curvilinear perspective	3
Where is the brand growth potential? An examination of buyer groups	3
An empirical examination of consumer co-creation process	3
Platform break-even market share	3
Profitability of behavior-based price discrimination	3
The role of presentation order in consumer choice: the abrupt disparity effect	3
Find peace: mindfulness messages and their impact on social media engagement and product purchase intention	3
Renting as a coping strategy: the effect of unethical product attributes on the choice between renting and buying	3
Ad expenditures and perceived quality: a replication and extension	3
Caffeine’s complex influence on the attraction effect: a mixed bag of outcomes	3
A picture’s worth a thousand shares: An empirical analysis of logo sizes in social media posts and their impact on content virality	3
Space matters: the effect of product spacing on consumer variety-seeking	2
A Conceptual replication of the differential price framing effect in the field	2
The power of diversity in online communities	2
From turbulence to housing market	2
Seeing is wanting: Interior-revealing packaging depictions increase purchase intentions for indulgent foods	2
Measuring latent individual difference variables with a conjoint design and structural equation modeling	2
Precision makes tightness better: the interactive effect of interstitial space and number precision on purchase intention	2
From physical space to mental space: feelings of being physically constrained increase consumer preference for mind-expanding products	2
Mass shooting, gender, and housing price disparities	2
Understanding non-fungible tokens (NFTs): insights on consumption practices and a research agenda	2
CEO inside-debt compensation and strategic emphasis	2
Personalized subject lines in email marketing	2
Relationship-sign framing: The sign of attribute relationships influences product preference via perceived relationship magnitude	2
The gift exchange taboo: Givers’ and recipients’ differing views on exchanging a gift for another product	2
Leveraging audio data: A guide to understanding customer-firm conversations	2

Quality signaling and willingness-to-pay: an experimental assessment	2
Impacts of generative AI on user contributions: evidence from a coding Q &A platform	2
The impact of background music style on price thresholds for food and beverage products	2
Online reviews: information content, drivers, and platform design	2
Do happy people shop more? A replication–extension field study on spending	2
An investigation of the impact of Black male and female actors on US movies’ box-office across countries	2
Marketing Letters encourages submissions to Replication Corner	2
Effects of labeling on risk taking in “leveling-up” decisions: ascending versus descending permutations and ending in terminal values	1
Participant multitasking in online studies	1
Are there universal themes in story advertisements? a cross-country study on identification, usage, and attitudes towards story ad themes	1
Easter eggs: Signaling quality via intrinsic motivation	1
Bitcoin-denominated prices can reduce preference for vice products	1
Continued goal pursuit in time-bound goals	1
Step back in time! A construal level perspective on advertisements using brand longevity cues	1
Correction to: Marketing insights from text analysis	1
The overlapping effect: impact of product display on price–quality judgments	1
Revisiting the paradox of whether retail buyers behave more like consumers or industrial purchasers: the case of price discounts	1
Take me back to the past: the impact of social identity conflict on nostalgic consumption	1
Double Jeopardy in digital entertainment: a replication corner study using Steam data	1
The offer framing effect: a replication and extension	1
Handmade brands and product variety perception: The “handmade = small variety” belief	1
How endorsers’ faces shape perceptions of brand warmth and competence	1
Crypto-marketing: how non-fungible tokens (NFTs) challenge traditional marketing	1
Advancing the science of marketing	1
Simultaneous versus sequential option presentation: A conceptual replication	1
What does sustainability mean in the minds of consumers? A multi-country panel study	1
Don't get embarrassed, get creative! How creative thinking helps mitigate consumer embarrassment	1
How Augmented Reality (AR) impacts consumers’ connection to a brand	1
Social identity–based barriers to pro-environmental intentions	1
Cued-recall asymmetries: the case of brand names and logos	1
Strategic use of just-below numbers in packaged-foods calorie information	1
Narrative information on secondhand products in e-commerce	1
Signal effect of a targeted travel subsidy on consumer behavior during the coronavirus disease 2019 pandemic	1
Reaching for rigor and relevance: better marketing research for a better world	1
Human–AI collaboration for marketing capabilities: a meta-analysis	1
The Turing test of online reviews: Can we tell the difference between human-written and GPT-4-written online reviews?	1