OOIR: Observatory of International Research

Papers

(The median citation count of Marketing Letters is 1. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2021-08-01 to 2025-08-01.)

Article	Citations
Math anxiety effects on consumer purchase decisions: the role of framing	92
Commentary: the role of age in consumer’s retrieval and evaluation of consumption experiences	39
Asymmetrically increasing likelihood judgments of success: Evidence from lottery sales data	36
The memory-search frame effect: impacts on consumers’ retrieval and evaluation of consumption experiences	30
Introducing Marketing Letters’ data policy	30
Chooser or suitor? The effects of mating cues on men’s versus women’s reactions to commercial rejection	28
A meta-analysis of the effects of sponsorship disclosure in influencer marketing	27
Cultural differences in giving experiential (vs. material) gifts	25
Are autistic individuals more confused when making choices? Choice architecture interventions to reduce choice confusion among individuals with autism	22
Impacts of chief marketing officer in product recalls	21
Guidelines for creating content when conducting netnographic research	16
Creating a beautiful life	16
Investigating cross-media effects in a multichannel marketing environment: the role of email, catalog, television, and radio	15
Consumer misestimations of small recurring changes vs. a single large lump sum	15
National customer orientation: an empirical test across 112 countries	14
Looking good and doing good: the effect of self-perceived attractiveness on prosocial behavior	14
Modeling misinformation spread for policy evaluation: a parsimonious framework	13
How altruistic alternatives reverse the compromise effect	13
Coordinating supply-related scarcity appeals with online reviews	13
Remembering less, or needing less? Age-related differences in the purchase funnel	13
Incentive alignment in conjoint analysis: a meta-analysis on predictive validity	11
Gender diversity in academic publishing—comment on Galak and Kahn (2021)	11
When and why consumers prefer human-free behavior tracking products	11
A rose by any other name would smell as sweet? The impact of hierarchical labeling on consumers’ choices in tiered pricing plans	10
The effect of firm size on perceived product healthiness	10

The effect of trust in management on salespeople’s selling orientation	9
Strengthening the satisfaction loyalty link: the role of relational switching costs	8
Correction to: Optimal adaptive Bayesian design in choice experiments: performance for the population versus individuals	8
Should it be my party? Consumer roles in joint experiences	8
“A little competition goes a long way”: Substitutive effects of emotional intelligence and workplace competition on salesperson creative selling	8
The adoption and disadoption of electric vehicles by innovators	7
Consequences of distinguishing anthropomorphism from animism in experimental manipulations	7
Upward vs. downward extensions: How social dominance orientation-egalitarianism moderates brand evaluation	6
Identifying a suitable short form to assess Brand Love	6
Innovative glossiness and traditional matteness: Impact of product surface on consumer perception and evaluation	6
Measuring the impact of rarity on price: evidence from NBA Top Shot	6
Consumers’ minimum time investments in meaningful consumption	6
Market expansion and the scope of mass customization	6
“No, Thanks”: How Do Requests for Feedback Affect the Consumption Behavior of Non-Compliers?	6
The effect of unavailable donation opportunities on donation choice	5
Expectation-based consumer purchase decisions: behavioral modeling and observations	5
Too much of a good thing? High volumes of positive WOM can undermine adopters of new technology products	5
A new technique for measuring a firm’s marketing emphasis	5
Variety-seeking and time of day: a replication	5
Network externalities, consumer heterogeneity, and optimal monopoly pricing	5
Giving time or money: which altruism feels more effective?	4
Detrimental impact of contagious disease cues on consumer preference for anthropomorphic products	4
The street music business: consumer responses to buskers performing on the street and on online video platforms	4
Platform break-even market share	4
Penny-wise pound-fooling: a replication with extension of the left-digit effect to the context of shrinkflation	4
Caffeine’s complex influence on the attraction effect: a mixed bag of outcomes	4
Renting as a coping strategy: the effect of unethical product attributes on the choice between renting and buying	4
Attribute ratings and their impact on attraction and compromise effects	4
Sentiment deviations in responses to movie trailers across social media platforms	4
We are more tolerant than I: self-construal and consumer responses toward deceptive advertising	4
Making brand activism successful: How advice-giving can boost support behavior and reap benefits for the brand	4
The role of presentation order in consumer choice: the abrupt disparity effect	4
How uncertainty affects information search among consumers: a curvilinear perspective	3
Ad expenditures and perceived quality: a replication and extension	3
A picture’s worth a thousand shares: An empirical analysis of logo sizes in social media posts and their impact on content virality	3
Does music really work? The two-stage audiovisual cross-modal correspondence effect on consumers’ shopping behavior	3
Introduction to special issue on gender and ethnicity in the marketing professoriate	3
Counterfeit patronage: human values, counterfeit experience and construal level	3
From physical space to mental space: feelings of being physically constrained increase consumer preference for mind-expanding products	3
Profitability of behavior-based price discrimination	3
Where is the brand growth potential? An examination of buyer groups	3
Personalized subject lines in email marketing	3
Measuring latent individual difference variables with a conjoint design and structural equation modeling	3
Precision makes tightness better: the interactive effect of interstitial space and number precision on purchase intention	3
Marketing Letters encourages submissions to Replication Corner	3
Is cash perceived as more valuable than digital money? The mediating effect of psychological ownership and psychological distance	3
Find peace: mindfulness messages and their impact on social media engagement and product purchase intention	3
An empirical examination of consumer co-creation process	3
CEO inside-debt compensation and strategic emphasis	3
Understanding non-fungible tokens (NFTs): insights on consumption practices and a research agenda	3

A dynamic model of price competition and promotion in prescription drug markets	3
The effect of competition on product removal	3
An investigation of the impact of Black male and female actors on US movies’ box-office across countries	2
Impacts of generative AI on user contributions: evidence from a coding Q &A platform	2
What does sustainability mean in the minds of consumers? A multi-country panel study	2
Effects of labeling on risk taking in “leveling-up” decisions: ascending versus descending permutations and ending in terminal values	2
Mass shooting, gender, and housing price disparities	2
A Conceptual replication of the differential price framing effect in the field	2
The Turing test of online reviews: Can we tell the difference between human-written and GPT-4-written online reviews?	2
Revisiting the paradox of whether retail buyers behave more like consumers or industrial purchasers: the case of price discounts	2
Space matters: the effect of product spacing on consumer variety-seeking	2
Correction to: Mobility as a service (MaaS): the importance of transportation psychology	2
Quality signaling and willingness-to-pay: an experimental assessment	2
The overlapping effect: impact of product display on price–quality judgments	2
Continued goal pursuit in time-bound goals	1
Crypto-marketing: how non-fungible tokens (NFTs) challenge traditional marketing	1
Are scientific practices improving in consumer research? A glass half-full and half-empty	1
How internal reference prices determine when a price’s location will influence consumer judgments	1
Understanding effect sizes in consumer psychology	1
Affective Computing in Marketing: Practical Implications and Research Opportunities Afforded by Emotionally Intelligent Machines	1
Cued-recall asymmetries: the case of brand names and logos	1
Bitcoin-denominated prices can reduce preference for vice products	1
Take me back to the past: the impact of social identity conflict on nostalgic consumption	1
Advancing the science of marketing	1
Simultaneous versus sequential option presentation: A conceptual replication	1
How Augmented Reality (AR) impacts consumers’ connection to a brand	1
Strategic use of just-below numbers in packaged-foods calorie information	1
Hmm, the effect of AI conversational fillers on consumer purchase intentions	1
Filtering a beauty justification: the effect of filtered selfies on preferences for hedonic versus utilitarian products	1
Sexually explicit advertisements boost consumer recycling due to moral cleansing goal activation	1
The offer framing effect: a replication and extension	1
The impact of brand equity on profit premium in an equilibrium framework	1
Narrative information on secondhand products in e-commerce	1
Don't get embarrassed, get creative! How creative thinking helps mitigate consumer embarrassment	1
Signal effect of a targeted travel subsidy on consumer behavior during the coronavirus disease 2019 pandemic	1
The role of timeframes in the retrieval and temporal location judgments of past events	1
Correction to: Marketing insights from text analysis	1
Easter eggs: Signaling quality via intrinsic motivation	1
Virtual currencies: different schemes and research opportunities	1
Marketing insights from text analysis	1
The impact of touchscreen devices on consumers’ choice confidence and purchase likelihood	1
Are there universal themes in story advertisements? a cross-country study on identification, usage, and attitudes towards story ad themes	1
Social identity–based barriers to pro-environmental intentions	1
Participant multitasking in online studies	1
A lure or a turn-off: social media reactions to business model innovation announcements	1
Step back in time! A construal level perspective on advertisements using brand longevity cues	1
Reaching for rigor and relevance: better marketing research for a better world	1