OOIR: Observatory of International Research

Papers

(The median citation count of Marketing Letters is 1. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2021-09-01 to 2025-09-01.)

Article	Citations
Math anxiety effects on consumer purchase decisions: the role of framing	93
Commentary: the role of age in consumer’s retrieval and evaluation of consumption experiences	39
Chooser or suitor? The effects of mating cues on men’s versus women’s reactions to commercial rejection	39
Cultural differences in giving experiential (vs. material) gifts	30
The memory-search frame effect: impacts on consumers’ retrieval and evaluation of consumption experiences	28
Introducing Marketing Letters’ data policy	27
Dual response in conjoint analysis	25
Asymmetrically increasing likelihood judgments of success: Evidence from lottery sales data	23
A meta-analysis of the effects of sponsorship disclosure in influencer marketing	17
Are autistic individuals more confused when making choices? Choice architecture interventions to reduce choice confusion among individuals with autism	16
Impacts of chief marketing officer in product recalls	15
Guidelines for creating content when conducting netnographic research	15
Creating a beautiful life	15
Consumer misestimations of small recurring changes vs. a single large lump sum	14
Looking good and doing good: the effect of self-perceived attractiveness on prosocial behavior	13
National customer orientation: an empirical test across 112 countries	13
Coordinating supply-related scarcity appeals with online reviews	13
Remembering less, or needing less? Age-related differences in the purchase funnel	12
Modeling misinformation spread for policy evaluation: a parsimonious framework	12
How altruistic alternatives reverse the compromise effect	11
When and why consumers prefer human-free behavior tracking products	9
A rose by any other name would smell as sweet? The impact of hierarchical labeling on consumers’ choices in tiered pricing plans	8
The effect of trust in management on salespeople’s selling orientation	8
Gender diversity in academic publishing—comment on Galak and Kahn (2021)	8
The effect of firm size on perceived product healthiness	8

Correction to: Optimal adaptive Bayesian design in choice experiments: performance for the population versus individuals	7
Incentive alignment in conjoint analysis: a meta-analysis on predictive validity	7
Measuring the impact of rarity on price: evidence from NBA Top Shot	6
Should it be my party? Consumer roles in joint experiences	6
Consequences of distinguishing anthropomorphism from animism in experimental manipulations	6
The adoption and disadoption of electric vehicles by innovators	6
Market expansion and the scope of mass customization	6
Upward vs. downward extensions: How social dominance orientation-egalitarianism moderates brand evaluation	6
“A little competition goes a long way”: Substitutive effects of emotional intelligence and workplace competition on salesperson creative selling	6
Identifying a suitable short form to assess Brand Love	5
Innovative glossiness and traditional matteness: Impact of product surface on consumer perception and evaluation	5
Expectation-based consumer purchase decisions: behavioral modeling and observations	5
“No, Thanks”: How Do Requests for Feedback Affect the Consumption Behavior of Non-Compliers?	5
A new technique for measuring a firm’s marketing emphasis	5
Variety-seeking and time of day: a replication	5
Consumers’ minimum time investments in meaningful consumption	5
The effect of unavailable donation opportunities on donation choice	5
Network externalities, consumer heterogeneity, and optimal monopoly pricing	5
Unpacking olfactory marketing: initial evidence for the positive effects of scented parcels on post-order consumer responses in e-commerce	4
Too much of a good thing? High volumes of positive WOM can undermine adopters of new technology products	4
Caffeine’s complex influence on the attraction effect: a mixed bag of outcomes	4
Renting as a coping strategy: the effect of unethical product attributes on the choice between renting and buying	4
Sentiment deviations in responses to movie trailers across social media platforms	4
Giving time or money: which altruism feels more effective?	4
Attribute ratings and their impact on attraction and compromise effects	4
The role of presentation order in consumer choice: the abrupt disparity effect	4
Penny-wise pound-fooling: a replication with extension of the left-digit effect to the context of shrinkflation	4
Making brand activism successful: How advice-giving can boost support behavior and reap benefits for the brand	4
Detrimental impact of contagious disease cues on consumer preference for anthropomorphic products	4
The street music business: consumer responses to buskers performing on the street and on online video platforms	4
Platform break-even market share	4
Understanding non-fungible tokens (NFTs): insights on consumption practices and a research agenda	3
Precision makes tightness better: the interactive effect of interstitial space and number precision on purchase intention	3
CEO inside-debt compensation and strategic emphasis	3
Profitability of behavior-based price discrimination	3
Relationship-sign framing: The sign of attribute relationships influences product preference via perceived relationship magnitude	3
How uncertainty affects information search among consumers: a curvilinear perspective	3
The gift exchange taboo: Givers’ and recipients’ differing views on exchanging a gift for another product	3
Personalized subject lines in email marketing	3
Where is the brand growth potential? An examination of buyer groups	3
Find peace: mindfulness messages and their impact on social media engagement and product purchase intention	3
An empirical examination of consumer co-creation process	3
Is cash perceived as more valuable than digital money? The mediating effect of psychological ownership and psychological distance	3
A dynamic model of price competition and promotion in prescription drug markets	3
Ad expenditures and perceived quality: a replication and extension	3
A picture’s worth a thousand shares: An empirical analysis of logo sizes in social media posts and their impact on content virality	3
Measuring latent individual difference variables with a conjoint design and structural equation modeling	3
Marketing Letters encourages submissions to Replication Corner	2
Counterfeit patronage: human values, counterfeit experience and construal level	2
Quality signaling and willingness-to-pay: an experimental assessment	2

Revisiting the paradox of whether retail buyers behave more like consumers or industrial purchasers: the case of price discounts	2
From physical space to mental space: feelings of being physically constrained increase consumer preference for mind-expanding products	2
Space matters: the effect of product spacing on consumer variety-seeking	2
Mass shooting, gender, and housing price disparities	2
What does sustainability mean in the minds of consumers? A multi-country panel study	2
The effect of competition on product removal	2
An investigation of the impact of Black male and female actors on US movies’ box-office across countries	2
Correction to: Mobility as a service (MaaS): the importance of transportation psychology	2
A Conceptual replication of the differential price framing effect in the field	2
Impacts of generative AI on user contributions: evidence from a coding Q &A platform	2
The offer framing effect: a replication and extension	1
Understanding effect sizes in consumer psychology	1
Continued goal pursuit in time-bound goals	1
Participant multitasking in online studies	1
Affective Computing in Marketing: Practical Implications and Research Opportunities Afforded by Emotionally Intelligent Machines	1
Virtual currencies: different schemes and research opportunities	1
A lure or a turn-off: social media reactions to business model innovation announcements	1
Signal effect of a targeted travel subsidy on consumer behavior during the coronavirus disease 2019 pandemic	1
The role of timeframes in the retrieval and temporal location judgments of past events	1
Correction to: Marketing insights from text analysis	1
The Turing test of online reviews: Can we tell the difference between human-written and GPT-4-written online reviews?	1
Bitcoin-denominated prices can reduce preference for vice products	1
Hmm, the effect of AI conversational fillers on consumer purchase intentions	1
The impact of touchscreen devices on consumers’ choice confidence and purchase likelihood	1
Narrative information on secondhand products in e-commerce	1
Social identity–based barriers to pro-environmental intentions	1
Cued-recall asymmetries: the case of brand names and logos	1
Don't get embarrassed, get creative! How creative thinking helps mitigate consumer embarrassment	1
Advancing the science of marketing	1
Effects of labeling on risk taking in “leveling-up” decisions: ascending versus descending permutations and ending in terminal values	1
The overlapping effect: impact of product display on price–quality judgments	1
Crypto-marketing: how non-fungible tokens (NFTs) challenge traditional marketing	1
How Augmented Reality (AR) impacts consumers’ connection to a brand	1
How internal reference prices determine when a price’s location will influence consumer judgments	1
Strategic use of just-below numbers in packaged-foods calorie information	1
The impact of brand equity on profit premium in an equilibrium framework	1
Are there universal themes in story advertisements? a cross-country study on identification, usage, and attitudes towards story ad themes	1
Easter eggs: Signaling quality via intrinsic motivation	1
Take me back to the past: the impact of social identity conflict on nostalgic consumption	1
Step back in time! A construal level perspective on advertisements using brand longevity cues	1
Reaching for rigor and relevance: better marketing research for a better world	1
Human–AI collaboration for marketing capabilities: a meta-analysis	1
Simultaneous versus sequential option presentation: A conceptual replication	1