OOIR: Observatory of International Research

Papers

(The median citation count of Marketing Letters is 1. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2022-08-01 to 2026-08-01.)

Article	Citations
Dual response in conjoint analysis	72
Reexamining Gaussian copula endogeneity correction with noncontinuous endogenous regressors	60
Math anxiety effects on consumer purchase decisions: the role of framing	34
Introducing Marketing Letters’ data policy	27
Cultural differences in giving experiential (vs. material) gifts	25
A meta-analysis of the effects of sponsorship disclosure in influencer marketing	20
Asymmetrically increasing likelihood judgments of success: Evidence from lottery sales data	19
Splurging with Alexa: How voicebots increase product upgrades	15
Are autistic individuals more confused when making choices? Choice architecture interventions to reduce choice confusion among individuals with autism	14
Consumer misestimations of small recurring changes vs. a single large lump sum	12
Creating a beautiful life	12
Guidelines for creating content when conducting netnographic research	12
Impacts of chief marketing officer in product recalls	12
National customer orientation: an empirical test across 112 countries	11
Is volunteering a gateway to increased monetary giving? Evidence from a field experiment	11
How altruistic alternatives reverse the compromise effect	11
Looking good and doing good: the effect of self-perceived attractiveness on prosocial behavior	9
Modeling misinformation spread for policy evaluation: a parsimonious framework	9
Incentive alignment in conjoint analysis: a meta-analysis on predictive validity	8
The impact of the first light purchase on purchase behavior: a replication across categories and households	8
The effect of firm size on perceived product healthiness	8
A rose by any other name would smell as sweet? The impact of hierarchical labeling on consumers’ choices in tiered pricing plans	8
How air quality shapes offline consumption: evidence from price promotion and store traffic	8
Correction to: Optimal adaptive Bayesian design in choice experiments: performance for the population versus individuals	8
Remembering less, or needing less? Age-related differences in the purchase funnel	8

Upward vs. downward extensions: How social dominance orientation-egalitarianism moderates brand evaluation	7
Can AI reduce the reputation premium in knowledge diffusion? Evidence from SSRN marketing working papers	7
Should it be my party? Consumer roles in joint experiences	7
When and why consumers prefer human-free behavior tracking products	7
Innovative glossiness and traditional matteness: Impact of product surface on consumer perception and evaluation	6
Consumers’ minimum time investments in meaningful consumption	6
Market expansion and the scope of mass customization	6
Who gets a reply? Modeling managerial responses to online reviews across industries	6
Network externalities, consumer heterogeneity, and optimal monopoly pricing	6
Consequences of distinguishing anthropomorphism from animism in experimental manipulations	6
Expectation-based consumer purchase decisions: behavioral modeling and observations	6
Identifying a suitable short form to assess Brand Love	6
The adoption and disadoption of electric vehicles by innovators	6
Sentiment deviations in responses to movie trailers across social media platforms	5
Variety-seeking and time of day: a replication	5
A new technique for measuring a firm’s marketing emphasis	5
Giving time or money: which altruism feels more effective?	5
Dynamic synthetic control: estimating the marketing efforts to promote a higher-than-required wage to local businesses	5
Penny-wise pound-fooling: a replication with extension of the left-digit effect to the context of shrinkflation	4
Unpacking olfactory marketing: initial evidence for the positive effects of scented parcels on post-order consumer responses in e-commerce	4
Too much of a good thing? High volumes of positive WOM can undermine adopters of new technology products	4
Integrating manipulated and measured independent variables in analyzing experimental results	4
The value of geolocation information across the promotion funnel	4
AI vs. human in customer service: how attribute type changes the game	4
Making brand activism successful: How advice-giving can boost support behavior and reap benefits for the brand	3
Renting as a coping strategy: the effect of unethical product attributes on the choice between renting and buying	3
Where is the brand growth potential? An examination of buyer groups	3
Find peace: mindfulness messages and their impact on social media engagement and product purchase intention	3
Ad expenditures and perceived quality: a replication and extension	3
Monthly plans over lifetime access: how privacy concerns shape subscription preference	3
Caffeine’s complex influence on the attraction effect: a mixed bag of outcomes	3
The role of presentation order in consumer choice: the abrupt disparity effect	3
Attribute ratings and their impact on attraction and compromise effects	3
Platform break-even market share	3
Profitability of behavior-based price discrimination	3
Do cashless payments still increase vice purchases?	3
Relationship-sign framing: The sign of attribute relationships influences product preference via perceived relationship magnitude	2
Online reviews: information content, drivers, and platform design	2
Personalized subject lines in email marketing	2
Leveraging audio data: A guide to understanding customer-firm conversations	2
Quality signaling and willingness-to-pay: an experimental assessment	2
The impact of background music style on price thresholds for food and beverage products	2
Understanding non-fungible tokens (NFTs): insights on consumption practices and a research agenda	2
A picture’s worth a thousand shares: An empirical analysis of logo sizes in social media posts and their impact on content virality	2
How uncertainty affects information search among consumers: a curvilinear perspective	2
CEO inside-debt compensation and strategic emphasis	2
Ready or not to checkout: The device effect on cart abandonment	2
An investigation of the impact of Black male and female actors on US movies’ box-office across countries	2
Space matters: the effect of product spacing on consumer variety-seeking	2
Do happy people shop more? A replication–extension field study on spending	2

From turbulence to housing market	2
Seeing is wanting: Interior-revealing packaging depictions increase purchase intentions for indulgent foods	2
The gift exchange taboo: Givers’ and recipients’ differing views on exchanging a gift for another product	2
Marketing Letters encourages submissions to Replication Corner	2
Precision makes tightness better: the interactive effect of interstitial space and number precision on purchase intention	2
From physical space to mental space: feelings of being physically constrained increase consumer preference for mind-expanding products	2
Mass shooting, gender, and housing price disparities	2
The power of diversity in online communities	2
Measuring latent individual difference variables with a conjoint design and structural equation modeling	2
Participant multitasking in online studies	1
Simultaneous versus sequential option presentation: A conceptual replication	1
The Turing test of online reviews: Can we tell the difference between human-written and GPT-4-written online reviews?	1
Continued goal pursuit in time-bound goals	1
Signal effect of a targeted travel subsidy on consumer behavior during the coronavirus disease 2019 pandemic	1
Are scientific practices improving in consumer research? A glass half-full and half-empty	1
Sexually explicit advertisements boost consumer recycling due to moral cleansing goal activation	1
Social identity–based barriers to pro-environmental intentions	1
Cued-recall asymmetries: the case of brand names and logos	1
Are there universal themes in story advertisements? a cross-country study on identification, usage, and attitudes towards story ad themes	1
Double Jeopardy in digital entertainment: a replication corner study using Steam data	1
Step back in time! A construal level perspective on advertisements using brand longevity cues	1
Don't get embarrassed, get creative! How creative thinking helps mitigate consumer embarrassment	1
Turning the tide on panic buying: how resale opportunities reduce product demand	1
Human–AI collaboration for marketing capabilities: a meta-analysis	1
What does sustainability mean in the minds of consumers? A multi-country panel study	1
When does size matter? Divergent effects of recommendation set size in AI versus human recommenders	1
Bitcoin-denominated prices can reduce preference for vice products	1
Filtering a beauty justification: the effect of filtered selfies on preferences for hedonic versus utilitarian products	1
Market outcomes regarding number and types of brand alliance partnerships	1
Hmm, the effect of AI conversational fillers on consumer purchase intentions	1
Using LLMs as sentiment analyzers to predict review helpfulness: first insights to open the black box	1
How endorsers’ faces shape perceptions of brand warmth and competence	1
Take me back to the past: the impact of social identity conflict on nostalgic consumption	1
Advancing the science of marketing	1
A Conceptual replication of the differential price framing effect in the field	1
The overlapping effect: impact of product display on price–quality judgments	1
Impacts of generative AI on user contributions: evidence from a coding Q &A platform	1
Strategic use of just-below numbers in packaged-foods calorie information	1
Love is blind: the ironic effect of fans’ experience on taste perception	1
Understanding effect sizes in consumer psychology	1
The impact of brand equity on profit premium in an equilibrium framework	1
Handmade brands and product variety perception: The “handmade = small variety” belief	1
Easter eggs: Signaling quality via intrinsic motivation	1
The offer framing effect: a replication and extension	1
Reaching for rigor and relevance: better marketing research for a better world	1
How Augmented Reality (AR) impacts consumers’ connection to a brand	1