OOIR: Observatory of International Research

Papers

(The TQCC of Marketing Letters is 4. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2021-11-01 to 2025-11-01.)

Article	Citations
Math anxiety effects on consumer purchase decisions: the role of framing	103
Commentary: the role of age in consumer’s retrieval and evaluation of consumption experiences	45
Introducing Marketing Letters’ data policy	42
A meta-analysis of the effects of sponsorship disclosure in influencer marketing	33
Asymmetrically increasing likelihood judgments of success: Evidence from lottery sales data	31
Cultural differences in giving experiential (vs. material) gifts	26
Dual response in conjoint analysis	25
The memory-search frame effect: impacts on consumers’ retrieval and evaluation of consumption experiences	19
Chooser or suitor? The effects of mating cues on men’s versus women’s reactions to commercial rejection	18
Guidelines for creating content when conducting netnographic research	17
Are autistic individuals more confused when making choices? Choice architecture interventions to reduce choice confusion among individuals with autism	17
Creating a beautiful life	16
Impacts of chief marketing officer in product recalls	15
Modeling misinformation spread for policy evaluation: a parsimonious framework	14
How altruistic alternatives reverse the compromise effect	14
Consumer misestimations of small recurring changes vs. a single large lump sum	14
Remembering less, or needing less? Age-related differences in the purchase funnel	12
National customer orientation: an empirical test across 112 countries	11
Coordinating supply-related scarcity appeals with online reviews	11
Looking good and doing good: the effect of self-perceived attractiveness on prosocial behavior	10
Incentive alignment in conjoint analysis: a meta-analysis on predictive validity	9
The effect of firm size on perceived product healthiness	8
A rose by any other name would smell as sweet? The impact of hierarchical labeling on consumers’ choices in tiered pricing plans	8
Correction to: Optimal adaptive Bayesian design in choice experiments: performance for the population versus individuals	7
Should it be my party? Consumer roles in joint experiences	7

When and why consumers prefer human-free behavior tracking products	7
The effect of trust in management on salespeople’s selling orientation	7
Measuring the impact of rarity on price: evidence from NBA Top Shot	7
Identifying a suitable short form to assess Brand Love	6
Upward vs. downward extensions: How social dominance orientation-egalitarianism moderates brand evaluation	6
The adoption and disadoption of electric vehicles by innovators	6
Market expansion and the scope of mass customization	6
Consequences of distinguishing anthropomorphism from animism in experimental manipulations	6
Sentiment deviations in responses to movie trailers across social media platforms	5
The effect of unavailable donation opportunities on donation choice	5
Expectation-based consumer purchase decisions: behavioral modeling and observations	5
“No, Thanks”: How Do Requests for Feedback Affect the Consumption Behavior of Non-Compliers?	5
Variety-seeking and time of day: a replication	5
Network externalities, consumer heterogeneity, and optimal monopoly pricing	5
A new technique for measuring a firm’s marketing emphasis	5
Consumers’ minimum time investments in meaningful consumption	5
Innovative glossiness and traditional matteness: Impact of product surface on consumer perception and evaluation	5
Giving time or money: which altruism feels more effective?	5
Too much of a good thing? High volumes of positive WOM can undermine adopters of new technology products	5
Profitability of behavior-based price discrimination	4
Penny-wise pound-fooling: a replication with extension of the left-digit effect to the context of shrinkflation	4
Caffeine’s complex influence on the attraction effect: a mixed bag of outcomes	4
Attribute ratings and their impact on attraction and compromise effects	4
Find peace: mindfulness messages and their impact on social media engagement and product purchase intention	4
Unpacking olfactory marketing: initial evidence for the positive effects of scented parcels on post-order consumer responses in e-commerce	4
Making brand activism successful: How advice-giving can boost support behavior and reap benefits for the brand	4
Renting as a coping strategy: the effect of unethical product attributes on the choice between renting and buying	4
Where is the brand growth potential? An examination of buyer groups	4
Detrimental impact of contagious disease cues on consumer preference for anthropomorphic products	4
The role of presentation order in consumer choice: the abrupt disparity effect	4
Platform break-even market share	4