OOIR: Observatory of International Research

Papers

(The TQCC of Marketing Letters is 4. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2021-09-01 to 2025-09-01.)

Article	Citations
Math anxiety effects on consumer purchase decisions: the role of framing	93
Chooser or suitor? The effects of mating cues on men’s versus women’s reactions to commercial rejection	39
Commentary: the role of age in consumer’s retrieval and evaluation of consumption experiences	39
Cultural differences in giving experiential (vs. material) gifts	30
The memory-search frame effect: impacts on consumers’ retrieval and evaluation of consumption experiences	28
Introducing Marketing Letters’ data policy	27
Dual response in conjoint analysis	25
Asymmetrically increasing likelihood judgments of success: Evidence from lottery sales data	23
A meta-analysis of the effects of sponsorship disclosure in influencer marketing	17
Are autistic individuals more confused when making choices? Choice architecture interventions to reduce choice confusion among individuals with autism	16
Impacts of chief marketing officer in product recalls	15
Guidelines for creating content when conducting netnographic research	15
Creating a beautiful life	15
Consumer misestimations of small recurring changes vs. a single large lump sum	14
Looking good and doing good: the effect of self-perceived attractiveness on prosocial behavior	13
National customer orientation: an empirical test across 112 countries	13
Coordinating supply-related scarcity appeals with online reviews	13
Remembering less, or needing less? Age-related differences in the purchase funnel	12
Modeling misinformation spread for policy evaluation: a parsimonious framework	12
How altruistic alternatives reverse the compromise effect	11
When and why consumers prefer human-free behavior tracking products	9
A rose by any other name would smell as sweet? The impact of hierarchical labeling on consumers’ choices in tiered pricing plans	8
The effect of trust in management on salespeople’s selling orientation	8
Gender diversity in academic publishing—comment on Galak and Kahn (2021)	8
The effect of firm size on perceived product healthiness	8

Correction to: Optimal adaptive Bayesian design in choice experiments: performance for the population versus individuals	7
Incentive alignment in conjoint analysis: a meta-analysis on predictive validity	7
“A little competition goes a long way”: Substitutive effects of emotional intelligence and workplace competition on salesperson creative selling	6
Measuring the impact of rarity on price: evidence from NBA Top Shot	6
Should it be my party? Consumer roles in joint experiences	6
Consequences of distinguishing anthropomorphism from animism in experimental manipulations	6
The adoption and disadoption of electric vehicles by innovators	6
Market expansion and the scope of mass customization	6
Upward vs. downward extensions: How social dominance orientation-egalitarianism moderates brand evaluation	6
Consumers’ minimum time investments in meaningful consumption	5
The effect of unavailable donation opportunities on donation choice	5
Network externalities, consumer heterogeneity, and optimal monopoly pricing	5
Identifying a suitable short form to assess Brand Love	5
Innovative glossiness and traditional matteness: Impact of product surface on consumer perception and evaluation	5
Expectation-based consumer purchase decisions: behavioral modeling and observations	5
“No, Thanks”: How Do Requests for Feedback Affect the Consumption Behavior of Non-Compliers?	5
A new technique for measuring a firm’s marketing emphasis	5
Variety-seeking and time of day: a replication	5
Unpacking olfactory marketing: initial evidence for the positive effects of scented parcels on post-order consumer responses in e-commerce	4
Too much of a good thing? High volumes of positive WOM can undermine adopters of new technology products	4
Caffeine’s complex influence on the attraction effect: a mixed bag of outcomes	4
Renting as a coping strategy: the effect of unethical product attributes on the choice between renting and buying	4
Sentiment deviations in responses to movie trailers across social media platforms	4
Giving time or money: which altruism feels more effective?	4
Attribute ratings and their impact on attraction and compromise effects	4
The role of presentation order in consumer choice: the abrupt disparity effect	4
Penny-wise pound-fooling: a replication with extension of the left-digit effect to the context of shrinkflation	4
Making brand activism successful: How advice-giving can boost support behavior and reap benefits for the brand	4
Detrimental impact of contagious disease cues on consumer preference for anthropomorphic products	4
The street music business: consumer responses to buskers performing on the street and on online video platforms	4
Platform break-even market share	4