OOIR: Observatory of International Research

Papers

(The TQCC of Marketing Letters is 7. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2020-05-01 to 2024-05-01.)

Article	Citations
A first look at online reputation on Airbnb, where every stay is above average	98
Consumer decisions with artificially intelligent voice assistants	55
Autonomy in consumer choice	54
Like, Comment, or Share? Self-presentation vs. brand relationships as drivers of social media engagement choices	53
Crypto-marketing: how non-fungible tokens (NFTs) challenge traditional marketing	41
The past, present, and future of brand research	40
The past, present, and future of consumer research	37
Customers’ emotions in service failure and recovery: a meta-analysis	36
Anthropomorphized artificial intelligence, attachment, and consumer behavior	33
How can machine learning aid behavioral marketing research?	31
A construal-level approach to hedonic and utilitarian shopping orientation	29
Blockchain: a game changer for marketers?	26
Soul and machine (learning)	22
Understanding and motivating salesperson resilience	18
How common is new product failure and when does it vary?	18
Retailer voluntary investment against a threat of manufacturer encroachment	18
The impact of lay beliefs about AI on adoption of algorithmic advice	17
The effect of augmented reality versus traditional advertising: a comparison between neurophysiological and self-reported measures	17
Mobility as a service (MaaS): the importance of transportation psychology	17
The past, present, and future of measurement and methods in marketing analysis	16
Affective Computing in Marketing: Practical Implications and Research Opportunities Afforded by Emotionally Intelligent Machines	16
Religiosity’s influence on stability-seeking consumption during times of great uncertainty: the case of the coronavirus pandemic	15
Sad but smiling? How the combination of happy victim images and sad message appeals increase prosocial behavior	15
Refocusing loyalty programs in the era of big data: a societal lens paradigm	15
Strengthening the satisfaction loyalty link: the role of relational switching costs	13

2019 Academic Marketing Climate Survey: motivation, results, and recommendations	13
Understanding non-fungible tokens (NFTs): insights on consumption practices and a research agenda	12
Speaking the same language: the power of words in crowdfunding success and failure	12
Platform data strategy	12
Marketing insights from text analysis	11
Building consumer connection with new brands through rituals: the role of mindfulness	11
Consumer responses toward symmetric versus asymmetric facial expression emojis	11
Using virtual reality to increase charitable donations	11
Drivers of autonomous vehicles—analyzing consumer preferences for self-driving car brand extensions	11
Effects of firm-, industry-, and country-level innovation on firm performance	10
ROBOT–BRAND FIT THE INFLUENCE OF BRAND PERSONALITY ON CONSUMER REACTIONS TO SERVICE ROBOT ADOPTION	10
The role of betrayal in the response to value and performance brand crisis	10
Emotion regulation in the marketplace: the role of pleasant brand personalities	9
Have your cake and eat it too: how invoking post-purchase hyperopia mitigates impulse purchase regret	9
Touch vs. click: how computer interfaces polarize consumers’ evaluations	9
Timing of apology after service failure: the moderating role of future interaction expectation on customer satisfaction	8
The past, present, and future of customer management	8
Sinfully decadent: priming effects of immoral advertising symbols on indulgence	8
Customer satisfaction, loyalty behaviors, and firm financial performance: what 40 years of research tells us	8
The disruptive potential of drones	8
Language matters: humanizing service robots through the use of language during the COVID-19 pandemic	8
The Chief Marketing Officer: an antidote to myopic earnings management practices	8
Consumer motives for buying regional products: the REGIOSCALE	8
Exogenous brand crises: brand infection and contamination	7
The past, present, and future of innovation research	7
Detrimental impact of contagious disease cues on consumer preference for anthropomorphic products	7
Anthropomorphizing makes material goods as happiness-inducing as experiences	7
Time to pay attention to attention: using attention-based process traces to better understand consumer decision-making	7
Tighter nets for smaller fishes? Mapping the development of statistical practices in consumer research between 2008 and 2020	7
Choices in networks: a research framework	7
Reaching for rigor and relevance: better marketing research for a better world	7
The impact of touchscreen devices on consumers’ choice confidence and purchase likelihood	7
Boys do not cry: the negative effects of brand masculinity on brand emotions	7