OOIR: Observatory of International Research

Papers

(The TQCC of Marketing Letters is 4. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2022-05-01 to 2026-05-01.)

Article	Citations
Asymmetrically increasing likelihood judgments of success: Evidence from lottery sales data	129
A meta-analysis of the effects of sponsorship disclosure in influencer marketing	64
Dual response in conjoint analysis	56
Reexamining Gaussian copula endogeneity correction with noncontinuous endogenous regressors	33
Math anxiety effects on consumer purchase decisions: the role of framing	30
Introducing Marketing Letters’ data policy	24
Cultural differences in giving experiential (vs. material) gifts	22
Splurging with Alexa: How voicebots increase product upgrades	17
Are autistic individuals more confused when making choices? Choice architecture interventions to reduce choice confusion among individuals with autism	14
Creating a beautiful life	13
Guidelines for creating content when conducting netnographic research	13
Consumer misestimations of small recurring changes vs. a single large lump sum	11
Impacts of chief marketing officer in product recalls	11
National customer orientation: an empirical test across 112 countries	10
How altruistic alternatives reverse the compromise effect	10
Remembering less, or needing less? Age-related differences in the purchase funnel	9
Modeling misinformation spread for policy evaluation: a parsimonious framework	9
Looking good and doing good: the effect of self-perceived attractiveness on prosocial behavior	9
A rose by any other name would smell as sweet? The impact of hierarchical labeling on consumers’ choices in tiered pricing plans	8
When and why consumers prefer human-free behavior tracking products	7
Correction to: Optimal adaptive Bayesian design in choice experiments: performance for the population versus individuals	7
How air quality shapes offline consumption: evidence from price promotion and store traffic	7
The effect of firm size on perceived product healthiness	7
Incentive alignment in conjoint analysis: a meta-analysis on predictive validity	7
The impact of the first light purchase on purchase behavior: a replication across categories and households	7

Upward vs. downward extensions: How social dominance orientation-egalitarianism moderates brand evaluation	6
Market expansion and the scope of mass customization	6
Consequences of distinguishing anthropomorphism from animism in experimental manipulations	6
Consumers’ minimum time investments in meaningful consumption	6
Should it be my party? Consumer roles in joint experiences	6
Measuring the impact of rarity on price: evidence from NBA Top Shot	6
Identifying a suitable short form to assess Brand Love	6
The adoption and disadoption of electric vehicles by innovators	6
Network externalities, consumer heterogeneity, and optimal monopoly pricing	5
Who gets a reply? Modeling managerial responses to online reviews across industries	5
Variety-seeking and time of day: a replication	5
Expectation-based consumer purchase decisions: behavioral modeling and observations	5
A new technique for measuring a firm’s marketing emphasis	5
Innovative glossiness and traditional matteness: Impact of product surface on consumer perception and evaluation	5
Sentiment deviations in responses to movie trailers across social media platforms	5
Giving time or money: which altruism feels more effective?	5
Unpacking olfactory marketing: initial evidence for the positive effects of scented parcels on post-order consumer responses in e-commerce	4
Attribute ratings and their impact on attraction and compromise effects	4
Penny-wise pound-fooling: a replication with extension of the left-digit effect to the context of shrinkflation	4
Too much of a good thing? High volumes of positive WOM can undermine adopters of new technology products	4
Integrating manipulated and measured independent variables in analyzing experimental results	4
The value of geolocation information across the promotion funnel	4
Making brand activism successful: How advice-giving can boost support behavior and reap benefits for the brand	4