OOIR: Observatory of International Research

Papers

(The TQCC of Marketing Letters is 4. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2021-08-01 to 2025-08-01.)

Article	Citations
Math anxiety effects on consumer purchase decisions: the role of framing	92
Commentary: the role of age in consumer’s retrieval and evaluation of consumption experiences	39
Asymmetrically increasing likelihood judgments of success: Evidence from lottery sales data	36
The memory-search frame effect: impacts on consumers’ retrieval and evaluation of consumption experiences	30
Introducing Marketing Letters’ data policy	30
Chooser or suitor? The effects of mating cues on men’s versus women’s reactions to commercial rejection	28
A meta-analysis of the effects of sponsorship disclosure in influencer marketing	27
Cultural differences in giving experiential (vs. material) gifts	25
Are autistic individuals more confused when making choices? Choice architecture interventions to reduce choice confusion among individuals with autism	22
Impacts of chief marketing officer in product recalls	21
Guidelines for creating content when conducting netnographic research	16
Creating a beautiful life	16
Investigating cross-media effects in a multichannel marketing environment: the role of email, catalog, television, and radio	15
Consumer misestimations of small recurring changes vs. a single large lump sum	15
National customer orientation: an empirical test across 112 countries	14
Looking good and doing good: the effect of self-perceived attractiveness on prosocial behavior	14
Modeling misinformation spread for policy evaluation: a parsimonious framework	13
How altruistic alternatives reverse the compromise effect	13
Coordinating supply-related scarcity appeals with online reviews	13
Remembering less, or needing less? Age-related differences in the purchase funnel	13
Incentive alignment in conjoint analysis: a meta-analysis on predictive validity	11
Gender diversity in academic publishing—comment on Galak and Kahn (2021)	11
When and why consumers prefer human-free behavior tracking products	11
A rose by any other name would smell as sweet? The impact of hierarchical labeling on consumers’ choices in tiered pricing plans	10
The effect of firm size on perceived product healthiness	10

The effect of trust in management on salespeople’s selling orientation	9
Strengthening the satisfaction loyalty link: the role of relational switching costs	8
Correction to: Optimal adaptive Bayesian design in choice experiments: performance for the population versus individuals	8
Should it be my party? Consumer roles in joint experiences	8
“A little competition goes a long way”: Substitutive effects of emotional intelligence and workplace competition on salesperson creative selling	8
The adoption and disadoption of electric vehicles by innovators	7
Consequences of distinguishing anthropomorphism from animism in experimental manipulations	7
Upward vs. downward extensions: How social dominance orientation-egalitarianism moderates brand evaluation	6
Identifying a suitable short form to assess Brand Love	6
Innovative glossiness and traditional matteness: Impact of product surface on consumer perception and evaluation	6
Measuring the impact of rarity on price: evidence from NBA Top Shot	6
Consumers’ minimum time investments in meaningful consumption	6
Market expansion and the scope of mass customization	6
“No, Thanks”: How Do Requests for Feedback Affect the Consumption Behavior of Non-Compliers?	6
The effect of unavailable donation opportunities on donation choice	5
Expectation-based consumer purchase decisions: behavioral modeling and observations	5
Too much of a good thing? High volumes of positive WOM can undermine adopters of new technology products	5
A new technique for measuring a firm’s marketing emphasis	5
Variety-seeking and time of day: a replication	5
Network externalities, consumer heterogeneity, and optimal monopoly pricing	5
Giving time or money: which altruism feels more effective?	4
Detrimental impact of contagious disease cues on consumer preference for anthropomorphic products	4
The street music business: consumer responses to buskers performing on the street and on online video platforms	4
Platform break-even market share	4
Penny-wise pound-fooling: a replication with extension of the left-digit effect to the context of shrinkflation	4
Caffeine’s complex influence on the attraction effect: a mixed bag of outcomes	4
Renting as a coping strategy: the effect of unethical product attributes on the choice between renting and buying	4
Attribute ratings and their impact on attraction and compromise effects	4
Sentiment deviations in responses to movie trailers across social media platforms	4
We are more tolerant than I: self-construal and consumer responses toward deceptive advertising	4
Making brand activism successful: How advice-giving can boost support behavior and reap benefits for the brand	4
The role of presentation order in consumer choice: the abrupt disparity effect	4