OOIR: Observatory of International Research

Papers

(The TQCC of Marketing Letters is 4. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2022-01-01 to 2026-01-01.)

Article	Citations
Commentary: the role of age in consumer’s retrieval and evaluation of consumption experiences	115
Introducing Marketing Letters’ data policy	51
Asymmetrically increasing likelihood judgments of success: Evidence from lottery sales data	49
Math anxiety effects on consumer purchase decisions: the role of framing	33
Cultural differences in giving experiential (vs. material) gifts	33
Dual response in conjoint analysis	29
A meta-analysis of the effects of sponsorship disclosure in influencer marketing	26
Splurging with Alexa: How voicebots increase product upgrades	22
Are autistic individuals more confused when making choices? Choice architecture interventions to reduce choice confusion among individuals with autism	20
Guidelines for creating content when conducting netnographic research	18
Impacts of chief marketing officer in product recalls	18
Creating a beautiful life	18
Consumer misestimations of small recurring changes vs. a single large lump sum	17
How altruistic alternatives reverse the compromise effect	17
National customer orientation: an empirical test across 112 countries	15
Coordinating supply-related scarcity appeals with online reviews	14
Looking good and doing good: the effect of self-perceived attractiveness on prosocial behavior	14
Modeling misinformation spread for policy evaluation: a parsimonious framework	11
Remembering less, or needing less? Age-related differences in the purchase funnel	11
The effect of trust in management on salespeople’s selling orientation	10
A rose by any other name would smell as sweet? The impact of hierarchical labeling on consumers’ choices in tiered pricing plans	10
When and why consumers prefer human-free behavior tracking products	9
Incentive alignment in conjoint analysis: a meta-analysis on predictive validity	9
Correction to: Optimal adaptive Bayesian design in choice experiments: performance for the population versus individuals	9
The impact of the first light purchase on purchase behavior: a replication across categories and households	8

Market expansion and the scope of mass customization	7
Should it be my party? Consumer roles in joint experiences	7
Upward vs. downward extensions: How social dominance orientation-egalitarianism moderates brand evaluation	7
The effect of firm size on perceived product healthiness	7
Consequences of distinguishing anthropomorphism from animism in experimental manipulations	7
The effect of unavailable donation opportunities on donation choice	6
Measuring the impact of rarity on price: evidence from NBA Top Shot	6
Network externalities, consumer heterogeneity, and optimal monopoly pricing	6
Consumers’ minimum time investments in meaningful consumption	6
Too much of a good thing? High volumes of positive WOM can undermine adopters of new technology products	6
The adoption and disadoption of electric vehicles by innovators	6
Sentiment deviations in responses to movie trailers across social media platforms	5
A new technique for measuring a firm’s marketing emphasis	5
Variety-seeking and time of day: a replication	5
The value of geolocation information across the promotion funnel	5
Expectation-based consumer purchase decisions: behavioral modeling and observations	5
Giving time or money: which altruism feels more effective?	5
Innovative glossiness and traditional matteness: Impact of product surface on consumer perception and evaluation	5
Unpacking olfactory marketing: initial evidence for the positive effects of scented parcels on post-order consumer responses in e-commerce	5
Identifying a suitable short form to assess Brand Love	5
“No, Thanks”: How Do Requests for Feedback Affect the Consumption Behavior of Non-Compliers?	5
Penny-wise pound-fooling: a replication with extension of the left-digit effect to the context of shrinkflation	5
Integrating manipulated and measured independent variables in analyzing experimental results	4
Detrimental impact of contagious disease cues on consumer preference for anthropomorphic products	4
Renting as a coping strategy: the effect of unethical product attributes on the choice between renting and buying	4
Ad expenditures and perceived quality: a replication and extension	4
Find peace: mindfulness messages and their impact on social media engagement and product purchase intention	4
Making brand activism successful: How advice-giving can boost support behavior and reap benefits for the brand	4
Caffeine’s complex influence on the attraction effect: a mixed bag of outcomes	4
The role of presentation order in consumer choice: the abrupt disparity effect	4
Profitability of behavior-based price discrimination	4
Attribute ratings and their impact on attraction and compromise effects	4
Platform break-even market share	4
Where is the brand growth potential? An examination of buyer groups	4
How uncertainty affects information search among consumers: a curvilinear perspective	4