OOIR: Observatory of International Research

Papers

(The H4-Index of Journal of Retailing and Consumer Services is 79. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2021-06-01 to 2025-06-01.)

Article	Citations
Antecedents and consequences of customer flexibility: Establishing the link to firm competitive advantage	345
Predicting label brand loyalty: A comparison of two models using a partial least square-structural equation modeling	253
Conflict management capabilities in franchising	251
Green influencers and consumers’ decoupling behaviors for parasocial relationships and sustainability. A comparative study between Korea and Vietnam	237
Platform's premium store brand introduction and sales mode selection strategies with the cost-advantageous manufacturer	211
From virtual to reality: The power of augmented reality in triggering impulsive purchases	203
The biasing effect of evocative attributes at the implicit and explicit level: The tradition halo and the industrial horn in food products evaluations	201
Bridging the intention-behavior-gap through digitalized information (?) - Two laboratory experiments in the textile industry	196
Came and gone? A longitudinal study of the effects of COVID-19 on tourism purchasing intentions	190
Trauma's effects on shopper choice confusion: The role of psychological hardiness and retailer strategies as mitigating factors	178
Icing on the cake or gilding the lily? The impact of high-modified model images on purchase intention	170
On linking the perceived values of mobile shopping apps, customer well-being, and customer citizenship behavior: Moderating role of customer intimacy	165
Gracefully yours: Would snap judgments of one's subtle graceful movements lead to inferences about their emotional intelligence?	162
The social media response to the rollout of legalized cannabis retail in Ontario, Canada	159
How anticipated pride and guilt influence green consumption in the Middle East: The moderating role of environmental consciousness	156
Effects of in-store live stream on consumers’ offline purchase intention	156
Balancing identity diversity and product contexts: Understanding consumer trust in AI-enhanced chatbot services	155
How violation of consumers’ expectations causes perceived betrayal and related behaviors: Theoretical perspectives from expectancy violation theory	155
Continuous increasing consumer service for multi-item dual-channel retail management	151
Enjoy to read and enjoy to shop: An investigation on the impact of product information presentation on purchase intention in digital content marketing	148
The effects of constrained mobile coupons in the mobile channel	142
Determining factors and impacts of the intention to adopt mobile banking app in Cameroon: Case of SARA by afriland First Bank	142
The neurophysiological mechanisms underlying brand personality consumer attraction: EEG and GSR evidence	139
Identifying the motivating factors to promote socially responsible consumption under circular economy: A perspective from norm activation theory	133
Research on the influencing factors of consumers’ green purchase behavior in the post-pandemic era	131

Consumer rights or unethical behaviors: Exploring the impacts of retailer return policies	130
Mobile payment apps filling value gaps: Integrating consumption values with initial trust and customer involvement	128
Role of mobile food-ordering applications in developing restaurants’ brand satisfaction and loyalty in the pandemic period	127
Psychological pricing: Myth or reality? The impact of nine-ending prices on purchasing attitudes and brand revenue	126
Emotion and trust in virtual service assistant design for effective service recovery	125
Understanding information disclosures and privacy sensitivity on short-form video platforms: An empirical investigation	125
Understanding consumer repurchase intentions towards luxury retail brands: Evidence from an emerging market	125
Brand competitiveness antecedents: The interaction effects of marketing and R&D expenditure	124
Embracing digital companions: Unveiling customer engagement with anthropomorphic AI service robots in cross-cultural context	123
Artificial intelligence-generated virtual influencer: Examining the effects of emotional display on user engagement	123
Does educating customers create positive word of mouth?	122
Continuance intention to use self-delivery boxes: An empirical study in Tianjin, China	121
Customizing a consumers’ story for you: The impact of protagonist geographical distance on willingness to share	120
Green consumption behavior prediction based on fan-shaped search mechanism fruit fly algorithm optimized neural network	120
Food waste in the retail sector: A survey-based evidence from Central and Eastern Europe	119
Can consumer engagement on social media affect brand extension success? The case of luxury fashion brands and restaurants	118
Precision marketing for newly-launched products: How to offer free trials to consumers?	117
GNN-IR: Examining graph neural networks for influencer recommendations in social media marketing	117
The organic odyssey: Navigating the influence of attitude on purchase intent, mediated by perceived value, quality, and price in India	112
Ethical marketing framework for metaverse simulated experiences of tourism (SET): An exploration of consumers’ aspirations and fears	112
The use of (non)exotic leathers by (non)favourite luxury brands: An attachment theory perspective	111
How a “China-made” label influences Chinese Youth's product evaluation: The priming effect of patriotic and nationalistic news	110
Loyalty programs, loyalty engagement and customer engagement with the company brand: Consumer-centric behavioral psychology insights from three industries	108
Men on a mission, women on a journey - Gender differences in consumer information search behavior via SNS: The perceived value perspective	108
SIoT robots and consumer experiences in retail: Unpacking repeat purchase intention drivers leveraging computers are social actors (CASA) paradigm	107
From feeling like home to being at home: The negative outcomes of attachment to commercial places	106
Do people really want fast and precisely scheduled delivery? E-commerce customers' valuations of home delivery timing	102
The effect of matching promotion type with purchase type on green consumption	101
The effects of hedonic shopping values on loyalty towards small retailers: The moderating role of trust	99
The impact of reverse logistics process coordination on third party relationship quality: A moderated mediation model for multichannel retailers in the fashion industry	97
Curation subscription box services: Implications for the pet industry	96
Product lifespan extension of technology products: Exploring perceptions, value-beliefs, motives and attitudes in American and Spanish consumers	96
Beyond classical van Westendorp: Assessing price sensitivity for variants of algae-based meat substitutes	96
Emotional contagion triggered by online consumer reviews: Evidence from a neuroscience study	96
Customers who misbehave: Identifying restaurant guests “acting out” via asymmetric case models	96
Saudi millennials’ panic buying behavior during pandemic and post-pandemic: Role of social media addiction and religious values and commitment	93
The role of socially rich photos in generating favorable donation behavior on charity websites	93
Retailers, don't ignore me on social media! The importance of consumer-brand interactions in raising purchase intention - Privacy the Achilles heel	92
Avatars of influence: Understanding how virtual influencers trigger consumer engagement on online booking platforms	91
Factors influencing recommendations for women's clothing satisfaction: A latent dirichlet allocation approach using online reviews	89
Do you create your content yourself? Using generative artificial intelligence for social media content creation diminishes perceived brand authenticity	89
Consumer acceptance of social robots in domestic settings: A human-robot interaction perspective	89
Brand extension or co-branding: The consumer's attribution of responsibility to the crossover strategies of heritage brands	87
The role of temporal distance, conspicuous consumption, and multisensory interfaces on consumer judgments in metaverse	87
Luxury fashion games are so cool! Predicting awareness, perceived quality, and loyalty	87
The harmonious role of channel integration and logistics service in Omnichannel retailing: The case of IKEA	87
Will artificial intelligence replace human customer service? The impact of communication quality and privacy risks on adoption intention	87
Experience intensification to purchase intentions of derivative works in service-intensive industries: An empirical study	85
Sustainable service product design method: Focus on customer demands and triple bottom line	84
How household food shopping behaviors changed during COVID-19 lockdown period: Evidence from Beijing, China	84

Mobile shopping intensity: Consumer demographics and motivations	83
The determinants of Women's redemption of geo-targeted m-coupons	81
Evaluating regression techniques for service advisor performance analysis in automotive dealerships	80
The market-based assets theory of brand competition	80
Determinants of switching intention from web-based stores to retail apps: Habit as a moderator	79
Extrinsic and intrinsic motivators for usage continuance of hedonic mobile apps	79
Risk management for barter exchange policy under retail industry	79
Adverse effect of social media on generation Z user's behavior: Government information support as a moderating variable	79
Bridging the gap: Exploring the nexus of service robot personalization, customer identification, and citizenship behaviors	79