OOIR: Observatory of International Research

Papers

(The H4-Index of Journal of Retailing and Consumer Services is 87. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2022-01-01 to 2026-01-01.)

Article	Citations
Gracefully yours: Would snap judgments of one's subtle graceful movements lead to inferences about their emotional intelligence?	313
Psychological pricing: Myth or reality? The impact of nine-ending prices on purchasing attitudes and brand revenue	283
Emotion and trust in virtual service assistant design for effective service recovery	253
Icing on the cake or gilding the lily? The impact of high-modified model images on purchase intention	249
Service robot risk awareness and customer-directed helping from the perspective of the transactional model of stress	247
Came and gone? A longitudinal study of the effects of COVID-19 on tourism purchasing intentions	218
Trauma's effects on shopper choice confusion: The role of psychological hardiness and retailer strategies as mitigating factors	217
Drivers of green consumer behavior in hotels: The roles of green attitudes and environmental gardening identity (PLS-SEM and fsQCA evidence)	213
Mobile payment apps filling value gaps: Integrating consumption values with initial trust and customer involvement	201
The effects of constrained mobile coupons in the mobile channel	198
Unwavering interests in influencers: Influencer-focused barrages in social media product review videos	195
Brand competitiveness antecedents: The interaction effects of marketing and R&D expenditure	180
Platform's premium store brand introduction and sales mode selection strategies with the cost-advantageous manufacturer	177
First come, first served: The importance of purchase priority in new product purchase competition	175
Understanding consumer repurchase intentions towards luxury retail brands: Evidence from an emerging market	165
Balancing identity diversity and product contexts: Understanding consumer trust in AI-enhanced chatbot services	165
From virtual to reality: The power of augmented reality in triggering impulsive purchases	164
How violation of consumers’ expectations causes perceived betrayal and related behaviors: Theoretical perspectives from expectancy violation theory	164
Bridging the intention-behavior-gap through digitalized information (?) - Two laboratory experiments in the textile industry	160
How lack of choice to opt-out of generative artificial intelligence in traditional search engines drives consumer switching intentions: The mechanism of empowerment	159
Continuous increasing consumer service for multi-item dual-channel retail management	159
Effects of in-store live stream on consumers’ offline purchase intention	154
The neurophysiological mechanisms underlying brand personality consumer attraction: EEG and GSR evidence	152
Green influencers and consumers’ decoupling behaviors for parasocial relationships and sustainability. A comparative study between Korea and Vietnam	148
Identifying the motivating factors to promote socially responsible consumption under circular economy: A perspective from norm activation theory	143

Enjoy to read and enjoy to shop: An investigation on the impact of product information presentation on purchase intention in digital content marketing	143
How anticipated pride and guilt influence green consumption in the Middle East: The moderating role of environmental consciousness	140
Consumer rights or unethical behaviors: Exploring the impacts of retailer return policies	139
Understanding information disclosures and privacy sensitivity on short-form video platforms: An empirical investigation	137
On linking the perceived values of mobile shopping apps, customer well-being, and customer citizenship behavior: Moderating role of customer intimacy	136
Embracing digital companions: Unveiling customer engagement with anthropomorphic AI service robots in cross-cultural context	134
Predicting label brand loyalty: A comparison of two models using a partial least square-structural equation modeling	130
Artificial intelligence-generated virtual influencer: Examining the effects of emotional display on user engagement	126
Research on the influencing factors of consumers’ green purchase behavior in the post-pandemic era	124
Stand strong or Step Back: Exploring resilience and customer incivility in the retail context	124
Customizing a consumers’ story for you: The impact of protagonist geographical distance on willingness to share	123
The use of (non)exotic leathers by (non)favourite luxury brands: An attachment theory perspective	123
Product lifespan extension of technology products: Exploring perceptions, value-beliefs, motives and attitudes in American and Spanish consumers	123
Food waste in the retail sector: A survey-based evidence from Central and Eastern Europe	122
From feeling like home to being at home: The negative outcomes of attachment to commercial places	122
Ethical marketing framework for metaverse simulated experiences of tourism (SET): An exploration of consumers’ aspirations and fears	120
Saudi millennials’ panic buying behavior during pandemic and post-pandemic: Role of social media addiction and religious values and commitment	119
Strategic choices in live-streaming e-commerce: Balancing live-streaming selling mode and return-freight insurance strategy	119
Continuance intention to use self-delivery boxes: An empirical study in Tianjin, China	119
Retailers, don't ignore me on social media! The importance of consumer-brand interactions in raising purchase intention - Privacy the Achilles heel	119
The impact of reverse logistics process coordination on third party relationship quality: A moderated mediation model for multichannel retailers in the fashion industry	118
Factors influencing recommendations for women's clothing satisfaction: A latent dirichlet allocation approach using online reviews	117
Customers who misbehave: Identifying restaurant guests “acting out” via asymmetric case models	117
Precision marketing for newly-launched products: How to offer free trials to consumers?	116
Can consumer engagement on social media affect brand extension success? The case of luxury fashion brands and restaurants	111
The effect of matching promotion type with purchase type on green consumption	110
Green consumption behavior prediction based on fan-shaped search mechanism fruit fly algorithm optimized neural network	110
The role of sales magnet products in the sustainability of local grocery stores: An example of a grocery store focusing on local delicatessen products in Turkiye	110
Curation subscription box services: Implications for the pet industry	108
Emotional contagion triggered by online consumer reviews: Evidence from a neuroscience study	107
Avatars of influence: Understanding how virtual influencers trigger consumer engagement on online booking platforms	106
Determinants of consumers’ intentions to use smart home devices from the perspective of perceived value: A mixed SEM, NCA, and fsQCA study	105
The organic odyssey: Navigating the influence of attitude on purchase intent, mediated by perceived value, quality, and price in India	105
Do people really want fast and precisely scheduled delivery? E-commerce customers' valuations of home delivery timing	105
SIoT robots and consumer experiences in retail: Unpacking repeat purchase intention drivers leveraging computers are social actors (CASA) paradigm	104
The role of socially rich photos in generating favorable donation behavior on charity websites	103
Will artificial intelligence replace human customer service? The impact of communication quality and privacy risks on adoption intention	103
How a “China-made” label influences Chinese Youth's product evaluation: The priming effect of patriotic and nationalistic news	100
Consumer acceptance of social robots in domestic settings: A human-robot interaction perspective	100
GNN-IR: Examining graph neural networks for influencer recommendations in social media marketing	99
Loyalty programs, loyalty engagement and customer engagement with the company brand: Consumer-centric behavioral psychology insights from three industries	98
Men on a mission, women on a journey - Gender differences in consumer information search behavior via SNS: The perceived value perspective	98
Do you create your content yourself? Using generative artificial intelligence for social media content creation diminishes perceived brand authenticity	97
The effects of hedonic shopping values on loyalty towards small retailers: The moderating role of trust	95
Corrigendum to “Service ads in the era of generative AI: Disclosures, trust, and intangibility” [J. Retail. Consumer Serv. 84 (2025) 1–9 104231]	94
Reconciling conflict of interests in a green retailing channel with green sales effort	93
Seeking stability or change? Retailers’ organizational legitimacy, strategic orientation and cross-channel integration	92
Evaluating regression techniques for service advisor performance analysis in automotive dealerships	92
How household food shopping behaviors changed during COVID-19 lockdown period: Evidence from Beijing, China	91
Experience intensification to purchase intentions of derivative works in service-intensive industries: An empirical study	91

Brand extension or co-branding: The consumer's attribution of responsibility to the crossover strategies of heritage brands	91
Combining sell-out data with shopper behaviour data for category performance measurement: The role of category conversion power	91
The way out – Customer benefits and self-service satisfaction in cashierless shopping systems	91
The harmonious role of channel integration and logistics service in Omnichannel retailing: The case of IKEA	90
Luxury fashion games are so cool! Predicting awareness, perceived quality, and loyalty	90
The power of endorsement in upcycled food promotion: Investigating the moderating effect of perceived food familiarity	89
The market-based assets theory of brand competition	89
Why do users trust Robotaxi? Analyzing user differences and adoption behavior from a socio-technical perspective	88
Adverse effect of social media on generation Z user's behavior: Government information support as a moderating variable	88
Online shopping continuance after COVID-19: A comparison of Canada, Germany and the United States	87
Customer inspiration in retailing: The role of perceived novelty and customer loyalty across offline and online channels	87
How does AI technology integration affect employees’ proactive service behaviors? A transactional theory of stress perspective	87
Recovering customer satisfaction after a chatbot service failure – The effect of gender	87