OOIR: Observatory of International Research

Papers

(The H4-Index of Journal of Retailing and Consumer Services is 87. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2021-11-01 to 2025-11-01.)

Article	Citations
Emotion and trust in virtual service assistant design for effective service recovery	291
Effects of in-store live stream on consumers’ offline purchase intention	280
Conflict management capabilities in franchising	262
Identifying the motivating factors to promote socially responsible consumption under circular economy: A perspective from norm activation theory	240
Service robot risk awareness and customer-directed helping from the perspective of the transactional model of stress	238
Platform's premium store brand introduction and sales mode selection strategies with the cost-advantageous manufacturer	238
Predicting label brand loyalty: A comparison of two models using a partial least square-structural equation modeling	224
Icing on the cake or gilding the lily? The impact of high-modified model images on purchase intention	215
Trauma's effects on shopper choice confusion: The role of psychological hardiness and retailer strategies as mitigating factors	204
Understanding information disclosures and privacy sensitivity on short-form video platforms: An empirical investigation	202
Gracefully yours: Would snap judgments of one's subtle graceful movements lead to inferences about their emotional intelligence?	195
Psychological pricing: Myth or reality? The impact of nine-ending prices on purchasing attitudes and brand revenue	184
First come, first served: The importance of purchase priority in new product purchase competition	183
Came and gone? A longitudinal study of the effects of COVID-19 on tourism purchasing intentions	181
Green influencers and consumers’ decoupling behaviors for parasocial relationships and sustainability. A comparative study between Korea and Vietnam	169
Enjoy to read and enjoy to shop: An investigation on the impact of product information presentation on purchase intention in digital content marketing	167
The effects of constrained mobile coupons in the mobile channel	167
On linking the perceived values of mobile shopping apps, customer well-being, and customer citizenship behavior: Moderating role of customer intimacy	166
From virtual to reality: The power of augmented reality in triggering impulsive purchases	161
The neurophysiological mechanisms underlying brand personality consumer attraction: EEG and GSR evidence	160
Bridging the intention-behavior-gap through digitalized information (?) - Two laboratory experiments in the textile industry	160
Understanding consumer repurchase intentions towards luxury retail brands: Evidence from an emerging market	155
How violation of consumers’ expectations causes perceived betrayal and related behaviors: Theoretical perspectives from expectancy violation theory	152
Continuous increasing consumer service for multi-item dual-channel retail management	152
How anticipated pride and guilt influence green consumption in the Middle East: The moderating role of environmental consciousness	151

Embracing digital companions: Unveiling customer engagement with anthropomorphic AI service robots in cross-cultural context	151
Mobile payment apps filling value gaps: Integrating consumption values with initial trust and customer involvement	149
Artificial intelligence-generated virtual influencer: Examining the effects of emotional display on user engagement	148
Consumer rights or unethical behaviors: Exploring the impacts of retailer return policies	145
Research on the influencing factors of consumers’ green purchase behavior in the post-pandemic era	142
Balancing identity diversity and product contexts: Understanding consumer trust in AI-enhanced chatbot services	141
Brand competitiveness antecedents: The interaction effects of marketing and R&D expenditure	140
Stand strong or Step Back: Exploring resilience and customer incivility in the retail context	137
The use of (non)exotic leathers by (non)favourite luxury brands: An attachment theory perspective	135
Strategic choices in live-streaming e-commerce: Balancing live-streaming selling mode and return-freight insurance strategy	134
The role of sales magnet products in the sustainability of local grocery stores: An example of a grocery store focusing on local delicatessen products in Turkiye	133
Customizing a consumers’ story for you: The impact of protagonist geographical distance on willingness to share	132
Men on a mission, women on a journey - Gender differences in consumer information search behavior via SNS: The perceived value perspective	129
The impact of reverse logistics process coordination on third party relationship quality: A moderated mediation model for multichannel retailers in the fashion industry	129
Retailers, don't ignore me on social media! The importance of consumer-brand interactions in raising purchase intention - Privacy the Achilles heel	129
The effect of matching promotion type with purchase type on green consumption	126
Avatars of influence: Understanding how virtual influencers trigger consumer engagement on online booking platforms	122
SIoT robots and consumer experiences in retail: Unpacking repeat purchase intention drivers leveraging computers are social actors (CASA) paradigm	117
Consumer acceptance of social robots in domestic settings: A human-robot interaction perspective	117
Product lifespan extension of technology products: Exploring perceptions, value-beliefs, motives and attitudes in American and Spanish consumers	115
Can consumer engagement on social media affect brand extension success? The case of luxury fashion brands and restaurants	113
The organic odyssey: Navigating the influence of attitude on purchase intent, mediated by perceived value, quality, and price in India	113
Curation subscription box services: Implications for the pet industry	112
Do people really want fast and precisely scheduled delivery? E-commerce customers' valuations of home delivery timing	112
From feeling like home to being at home: The negative outcomes of attachment to commercial places	111
How a “China-made” label influences Chinese Youth's product evaluation: The priming effect of patriotic and nationalistic news	110
The effects of hedonic shopping values on loyalty towards small retailers: The moderating role of trust	109
Ethical marketing framework for metaverse simulated experiences of tourism (SET): An exploration of consumers’ aspirations and fears	107
GNN-IR: Examining graph neural networks for influencer recommendations in social media marketing	107
Determinants of consumers’ intentions to use smart home devices from the perspective of perceived value: A mixed SEM, NCA, and fsQCA study	107
Loyalty programs, loyalty engagement and customer engagement with the company brand: Consumer-centric behavioral psychology insights from three industries	106
Food waste in the retail sector: A survey-based evidence from Central and Eastern Europe	106
Precision marketing for newly-launched products: How to offer free trials to consumers?	105
Emotional contagion triggered by online consumer reviews: Evidence from a neuroscience study	105
Saudi millennials’ panic buying behavior during pandemic and post-pandemic: Role of social media addiction and religious values and commitment	104
The role of socially rich photos in generating favorable donation behavior on charity websites	104
Green consumption behavior prediction based on fan-shaped search mechanism fruit fly algorithm optimized neural network	104
Continuance intention to use self-delivery boxes: An empirical study in Tianjin, China	103
Customers who misbehave: Identifying restaurant guests “acting out” via asymmetric case models	103
Beyond classical van Westendorp: Assessing price sensitivity for variants of algae-based meat substitutes	103
Will artificial intelligence replace human customer service? The impact of communication quality and privacy risks on adoption intention	102
Factors influencing recommendations for women's clothing satisfaction: A latent dirichlet allocation approach using online reviews	102
Impact of dual routes of information cues on consumers' willingness to pay a premium in cross-border e-commerce: The role of product involvement and nutrition safety awareness	99
Corrigendum to “Service ads in the era of generative AI: Disclosures, trust, and intangibility” [J. Retail. Consumer Serv. 84 (2025) 1–9 104231]	99
Do you create your content yourself? Using generative artificial intelligence for social media content creation diminishes perceived brand authenticity	99
Unpacking the link between parasocial relationships and gifting in live streaming: A mediation and moderation perspective	98
Views or likes? Utilizing social paratexts to make recommendations more effective in mobile social E-commerce: Construal level perspective	97
Why do users trust Robotaxi? Analyzing user differences and adoption behavior from a socio-technical perspective	95
Psychographic segmentation of multichannel customers: investigating the influence of individual differences on channel choice and switching behavior	94
The way out – Customer benefits and self-service satisfaction in cashierless shopping systems	94

The power of endorsement in upcycled food promotion: Investigating the moderating effect of perceived food familiarity	94
Evaluating regression techniques for service advisor performance analysis in automotive dealerships	92
Sustainable service product design method: Focus on customer demands and triple bottom line	91
Luxury fashion games are so cool! Predicting awareness, perceived quality, and loyalty	91
Timing Matters: How pre- and post-holiday promotions affect fresh and frozen product sales in grocery retail	91
Combining sell-out data with shopper behaviour data for category performance measurement: The role of category conversion power	91
Risk management for barter exchange policy under retail industry	90
Factors impeding buy now, pay later (BNPL) adoption in India: A mixed-method approach	89
Reconciling conflict of interests in a green retailing channel with green sales effort	88
Recovering customer satisfaction after a chatbot service failure – The effect of gender	88
The role of temporal distance, conspicuous consumption, and multisensory interfaces on consumer judgments in metaverse	88
Extrinsic and intrinsic motivators for usage continuance of hedonic mobile apps	87
Mobile shopping intensity: Consumer demographics and motivations	87