OOIR: Observatory of International Research

Papers

(The H4-Index of Journal of Retailing and Consumer Services is 90. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2022-05-01 to 2026-05-01.)

Article	Citations
Gracefully yours: Would snap judgments of one's subtle graceful movements lead to inferences about their emotional intelligence?	359
From virtual to reality: The power of augmented reality in triggering impulsive purchases	293
The effects of constrained mobile coupons in the mobile channel	282
Continuous increasing consumer service for multi-item dual-channel retail management	260
On linking the perceived values of mobile shopping apps, customer well-being, and customer citizenship behavior: Moderating role of customer intimacy	247
Guidance strategies for green consumption from an information ecology perspective: Dynamic modeling and scenario simulation in social networks	239
Demystifying how emotional and cognitive resonance to AI-driven content consistency sparks customer engagement and impulse buying in short-video E-commerce	215
First come, first served: The importance of purchase priority in new product purchase competition	208
Icing on the cake or gilding the lily? The impact of high-modified model images on purchase intention	207
Balancing identity diversity and product contexts: Understanding consumer trust in AI-enhanced chatbot services	196
Service robot risk awareness and customer-directed helping from the perspective of the transactional model of stress	191
Selling virtual fashion in the metaverse: Behavioral evidence from blockchain transactions	190
The effects of Figure–Ground contrast in App icons on consumer responses: The mediating role of perceived safety	189
Effects of in-store live stream on consumers’ offline purchase intention	188
Drivers of green consumer behavior in hotels: The roles of green attitudes and environmental gardening identity (PLS-SEM and fsQCA evidence)	183
Trauma's effects on shopper choice confusion: The role of psychological hardiness and retailer strategies as mitigating factors	181
Platform's premium store brand introduction and sales mode selection strategies with the cost-advantageous manufacturer	180
Understanding information disclosures and privacy sensitivity on short-form video platforms: An empirical investigation	177
Came and gone? A longitudinal study of the effects of COVID-19 on tourism purchasing intentions	175
To serve the country or avoid risk? The effects of strategic versus responsive CSR on consumer trust under high tariff salience	167
Unwavering interests in influencers: Influencer-focused barrages in social media product review videos	163
How lack of choice to opt-out of generative artificial intelligence in traditional search engines drives consumer switching intentions: The mechanism of empowerment	158
Green influencers and consumers’ decoupling behaviors for parasocial relationships and sustainability. A comparative study between Korea and Vietnam	158
Predicting label brand loyalty: A comparison of two models using a partial least square-structural equation modeling	155
Visual fidelity and price transparency in luxury-brand NFTs: Impacts on consumer authenticity perceptions and purchase intentions in metaverse retailing	151

How violation of consumers’ expectations causes perceived betrayal and related behaviors: Theoretical perspectives from expectancy violation theory	149
Brand competitiveness antecedents: The interaction effects of marketing and R&D expenditure	147
Bridging the intention-behavior-gap through digitalized information (?) - Two laboratory experiments in the textile industry	145
Research on the influencing factors of consumers’ green purchase behavior in the post-pandemic era	143
A dual-orientation framework integrating explicit and silent information for Mobile game improvement and publicity: An asymmetry and term-level CR analysis based on online reviews	142
Mobile payment apps filling value gaps: Integrating consumption values with initial trust and customer involvement	140
Identifying the motivating factors to promote socially responsible consumption under circular economy: A perspective from norm activation theory	140
Understanding consumer repurchase intentions towards luxury retail brands: Evidence from an emerging market	137
Psychological pricing: Myth or reality? The impact of nine-ending prices on purchasing attitudes and brand revenue	137
Emotion and trust in virtual service assistant design for effective service recovery	137
The neurophysiological mechanisms underlying brand personality consumer attraction: EEG and GSR evidence	137
Artificial intelligence-generated virtual influencer: Examining the effects of emotional display on user engagement	136
Embracing digital companions: Unveiling customer engagement with anthropomorphic AI service robots in cross-cultural context	136
How anticipated pride and guilt influence green consumption in the Middle East: The moderating role of environmental consciousness	135
Enjoy to read and enjoy to shop: An investigation on the impact of product information presentation on purchase intention in digital content marketing	133
Stand strong or Step Back: Exploring resilience and customer incivility in the retail context	131
The impact of reverse logistics process coordination on third party relationship quality: A moderated mediation model for multichannel retailers in the fashion industry	129
The effects of hedonic shopping values on loyalty towards small retailers: The moderating role of trust	129
Customizing a consumers’ story for you: The impact of protagonist geographical distance on willingness to share	126
Factors influencing recommendations for women's clothing satisfaction: A latent dirichlet allocation approach using online reviews	125
Green consumption behavior prediction based on fan-shaped search mechanism fruit fly algorithm optimized neural network	122
The role of sales magnet products in the sustainability of local grocery stores: An example of a grocery store focusing on local delicatessen products in Turkiye	121
Loyalty programs, loyalty engagement and customer engagement with the company brand: Consumer-centric behavioral psychology insights from three industries	120
Avatars of influence: Understanding how virtual influencers trigger consumer engagement on online booking platforms	120
Consumer acceptance of social robots in domestic settings: A human-robot interaction perspective	119
Who and how to pair with a virtual influencer? The impact of co-endorser type, perceived distance, and gender congruence on consumer responses in virtual influencer collaborations	118
The role of socially rich photos in generating favorable donation behavior on charity websites	115
Do people really want fast and precisely scheduled delivery? E-commerce customers' valuations of home delivery timing	114
Customers who misbehave: Identifying restaurant guests “acting out” via asymmetric case models	114
SIoT robots and consumer experiences in retail: Unpacking repeat purchase intention drivers leveraging computers are social actors (CASA) paradigm	114
The use of (non)exotic leathers by (non)favourite luxury brands: An attachment theory perspective	114
Continuance intention to use self-delivery boxes: An empirical study in Tianjin, China	111
Product lifespan extension of technology products: Exploring perceptions, value-beliefs, motives and attitudes in American and Spanish consumers	111
Return fees in online retailing - Psychological mechanisms across fee designs and product categories	110
Strategic choices in live-streaming e-commerce: Balancing live-streaming selling mode and return-freight insurance strategy	110
Saudi millennials’ panic buying behavior during pandemic and post-pandemic: Role of social media addiction and religious values and commitment	109
How a “China-made” label influences Chinese Youth's product evaluation: The priming effect of patriotic and nationalistic news	109
Precision marketing for newly-launched products: How to offer free trials to consumers?	109
Can consumer engagement on social media affect brand extension success? The case of luxury fashion brands and restaurants	108
Data-driven agility in the UK retail sector: How SMEs innovate in dynamic environments through experimental evidence	107
Curation subscription box services: Implications for the pet industry	106
Determinants of consumers’ intentions to use smart home devices from the perspective of perceived value: A mixed SEM, NCA, and fsQCA study	104
Retailer blockchain adoption with strategic consumers facing counterfeit entry	103
Retailers, don't ignore me on social media! The importance of consumer-brand interactions in raising purchase intention - Privacy the Achilles heel	100
Emotional contagion triggered by online consumer reviews: Evidence from a neuroscience study	100
From feeling like home to being at home: The negative outcomes of attachment to commercial places	100
Indulgent or self-controlled? How streamer characteristics and health-threat message framing drive purchase intentions	99
Food waste in the retail sector: A survey-based evidence from Central and Eastern Europe	99
Men on a mission, women on a journey - Gender differences in consumer information search behavior via SNS: The perceived value perspective	98
GNN-IR: Examining graph neural networks for influencer recommendations in social media marketing	98

The organic odyssey: Navigating the influence of attitude on purchase intent, mediated by perceived value, quality, and price in India	97
Will artificial intelligence replace human customer service? The impact of communication quality and privacy risks on adoption intention	97
Ethical marketing framework for metaverse simulated experiences of tourism (SET): An exploration of consumers’ aspirations and fears	96
The effect of matching promotion type with purchase type on green consumption	96
Do you create your content yourself? Using generative artificial intelligence for social media content creation diminishes perceived brand authenticity	96
Sustainable service product design method: Focus on customer demands and triple bottom line	95
Polluted cognition: The effect of air pollution on online purchasing behavior	95
The determinants of Women's redemption of geo-targeted m-coupons	95
Luxury fashion games are so cool! Predicting awareness, perceived quality, and loyalty	93
How household food shopping behaviors changed during COVID-19 lockdown period: Evidence from Beijing, China	93
Doing good but feeling bad: How checkout donation requests might backfire for retailers by eliciting negative emotional and cognitive consumer response	92
Unveiling the longitudinal influence of augmented reality cosmetic applications on female buying behavior: A cross-lagged panel model analysis	92
Corrigendum to “Service ads in the era of generative AI: Disclosures, trust, and intangibility” [J. Retail. Consumer Serv. 84 (2025) 1–9 104231]	91
Optimal dynamic regulatory architectures for riders' non-compliant deliveries: A reputation-triggered game analysis	90
Unlocking the power of artificial intelligence in customer relationship management: a comprehensive analysis of critical success factors	90