OOIR: Observatory of International Research

Papers

(The H4-Index of Journal of Retailing and Consumer Services is 82. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2021-08-01 to 2025-08-01.)

Article	Citations
Antecedents and consequences of customer flexibility: Establishing the link to firm competitive advantage	263
Understanding information disclosures and privacy sensitivity on short-form video platforms: An empirical investigation	254
Continuous increasing consumer service for multi-item dual-channel retail management	231
Does educating customers create positive word of mouth?	216
How violation of consumers’ expectations causes perceived betrayal and related behaviors: Theoretical perspectives from expectancy violation theory	214
Came and gone? A longitudinal study of the effects of COVID-19 on tourism purchasing intentions	213
Gracefully yours: Would snap judgments of one's subtle graceful movements lead to inferences about their emotional intelligence?	205
Psychological pricing: Myth or reality? The impact of nine-ending prices on purchasing attitudes and brand revenue	192
On linking the perceived values of mobile shopping apps, customer well-being, and customer citizenship behavior: Moderating role of customer intimacy	189
Predicting label brand loyalty: A comparison of two models using a partial least square-structural equation modeling	173
Icing on the cake or gilding the lily? The impact of high-modified model images on purchase intention	168
Trauma's effects on shopper choice confusion: The role of psychological hardiness and retailer strategies as mitigating factors	167
Consumer rights or unethical behaviors: Exploring the impacts of retailer return policies	166
How anticipated pride and guilt influence green consumption in the Middle East: The moderating role of environmental consciousness	164
Understanding consumer repurchase intentions towards luxury retail brands: Evidence from an emerging market	163
Research on the influencing factors of consumers’ green purchase behavior in the post-pandemic era	162
Effects of in-store live stream on consumers’ offline purchase intention	157
Green influencers and consumers’ decoupling behaviors for parasocial relationships and sustainability. A comparative study between Korea and Vietnam	156
Role of mobile food-ordering applications in developing restaurants’ brand satisfaction and loyalty in the pandemic period	152
Mobile payment apps filling value gaps: Integrating consumption values with initial trust and customer involvement	146
The effects of constrained mobile coupons in the mobile channel	144
Emotion and trust in virtual service assistant design for effective service recovery	140
The neurophysiological mechanisms underlying brand personality consumer attraction: EEG and GSR evidence	139
Artificial intelligence-generated virtual influencer: Examining the effects of emotional display on user engagement	137
Embracing digital companions: Unveiling customer engagement with anthropomorphic AI service robots in cross-cultural context	136

Enjoy to read and enjoy to shop: An investigation on the impact of product information presentation on purchase intention in digital content marketing	135
Brand competitiveness antecedents: The interaction effects of marketing and R&D expenditure	134
Conflict management capabilities in franchising	132
Balancing identity diversity and product contexts: Understanding consumer trust in AI-enhanced chatbot services	131
From virtual to reality: The power of augmented reality in triggering impulsive purchases	131
Platform's premium store brand introduction and sales mode selection strategies with the cost-advantageous manufacturer	130
Bridging the intention-behavior-gap through digitalized information (?) - Two laboratory experiments in the textile industry	130
Continuance intention to use self-delivery boxes: An empirical study in Tianjin, China	127
Identifying the motivating factors to promote socially responsible consumption under circular economy: A perspective from norm activation theory	127
Customizing a consumers’ story for you: The impact of protagonist geographical distance on willingness to share	125
Green consumption behavior prediction based on fan-shaped search mechanism fruit fly algorithm optimized neural network	122
Food waste in the retail sector: A survey-based evidence from Central and Eastern Europe	122
The impact of reverse logistics process coordination on third party relationship quality: A moderated mediation model for multichannel retailers in the fashion industry	122
The effects of hedonic shopping values on loyalty towards small retailers: The moderating role of trust	121
Retailers, don't ignore me on social media! The importance of consumer-brand interactions in raising purchase intention - Privacy the Achilles heel	121
GNN-IR: Examining graph neural networks for influencer recommendations in social media marketing	117
Precision marketing for newly-launched products: How to offer free trials to consumers?	117
The use of (non)exotic leathers by (non)favourite luxury brands: An attachment theory perspective	114
Men on a mission, women on a journey - Gender differences in consumer information search behavior via SNS: The perceived value perspective	112
Beyond classical van Westendorp: Assessing price sensitivity for variants of algae-based meat substitutes	111
From feeling like home to being at home: The negative outcomes of attachment to commercial places	111
Do people really want fast and precisely scheduled delivery? E-commerce customers' valuations of home delivery timing	109
How a “China-made” label influences Chinese Youth's product evaluation: The priming effect of patriotic and nationalistic news	105
SIoT robots and consumer experiences in retail: Unpacking repeat purchase intention drivers leveraging computers are social actors (CASA) paradigm	103
The organic odyssey: Navigating the influence of attitude on purchase intent, mediated by perceived value, quality, and price in India	103
Customers who misbehave: Identifying restaurant guests “acting out” via asymmetric case models	102
Can consumer engagement on social media affect brand extension success? The case of luxury fashion brands and restaurants	102
Saudi millennials’ panic buying behavior during pandemic and post-pandemic: Role of social media addiction and religious values and commitment	100
Consumer acceptance of social robots in domestic settings: A human-robot interaction perspective	100
Factors influencing recommendations for women's clothing satisfaction: A latent dirichlet allocation approach using online reviews	100
Product lifespan extension of technology products: Exploring perceptions, value-beliefs, motives and attitudes in American and Spanish consumers	99
Curation subscription box services: Implications for the pet industry	98
Loyalty programs, loyalty engagement and customer engagement with the company brand: Consumer-centric behavioral psychology insights from three industries	97
Ethical marketing framework for metaverse simulated experiences of tourism (SET): An exploration of consumers’ aspirations and fears	95
The effect of matching promotion type with purchase type on green consumption	95
The role of socially rich photos in generating favorable donation behavior on charity websites	95
Emotional contagion triggered by online consumer reviews: Evidence from a neuroscience study	94
Avatars of influence: Understanding how virtual influencers trigger consumer engagement on online booking platforms	94
Do you create your content yourself? Using generative artificial intelligence for social media content creation diminishes perceived brand authenticity	91
Will artificial intelligence replace human customer service? The impact of communication quality and privacy risks on adoption intention	91
Cosmetics makers have always sold ‘hope in a jar’! Understanding the cosmetics purchase intention in the Chinese mobile commerce environment	90
The power of endorsement in upcycled food promotion: Investigating the moderating effect of perceived food familiarity	90
Understanding customer participation in CSR activities: The impact of perceptions of CSR, affective commitment, brand equity, and corporate reputation	88
Social media user behavior analysis applied to the fashion and apparel industry in the big data era	88
Consumer orientations of secondhand fashion shoppers: The role of shopping frequency and store type	87
Mobile shopping intensity: Consumer demographics and motivations	87
How household food shopping behaviors changed during COVID-19 lockdown period: Evidence from Beijing, China	86
Interactive effects of social norms and information framing on consumers' willingness of food waste reduction behavior	85
Online shopping continuance after COVID-19: A comparison of Canada, Germany and the United States	85
The determinants of Women's redemption of geo-targeted m-coupons	85

Impact of perceived value, positive emotion, product coolness and Mianzi on new energy vehicle purchase intention	85
Evaluating regression techniques for service advisor performance analysis in automotive dealerships	84
Timing Matters: How pre- and post-holiday promotions affect fresh and frozen product sales in grocery retail	83
Seeking stability or change? Retailers’ organizational legitimacy, strategic orientation and cross-channel integration	82
Beyond and beneath the Metaverse dazzle: The interplay of VR and blockchain-based social exchanges and affordances in determining NFT trading user experience	82
Luxury fashion games are so cool! Predicting awareness, perceived quality, and loyalty	82
Polluted cognition: The effect of air pollution on online purchasing behavior	82
The multiple effects of service innovation and quality on transitional and electronic word-of-mouth in predicting customer behaviour	82