Journal of Retailing and Consumer Services

Article	Citations
First come, first served: The importance of purchase priority in new product purchase competition	266
Icing on the cake or gilding the lily? The impact of high-modified model images on purchase intention	265
The effects of constrained mobile coupons in the mobile channel	239
On linking the perceived values of mobile shopping apps, customer well-being, and customer citizenship behavior: Moderating role of customer intimacy	221
Conflict management capabilities in franchising	220
Bridging the intention-behavior-gap through digitalized information (?) - Two laboratory experiments in the textile industry	217
Came and gone? A longitudinal study of the effects of COVID-19 on tourism purchasing intentions	208
Psychological pricing: Myth or reality? The impact of nine-ending prices on purchasing attitudes and brand revenue	207
Embracing digital companions: Unveiling customer engagement with anthropomorphic AI service robots in cross-cultural context	198
Green influencers and consumers’ decoupling behaviors for parasocial relationships and sustainability. A comparative study between Korea and Vietnam	179
Trauma's effects on shopper choice confusion: The role of psychological hardiness and retailer strategies as mitigating factors	176
Research on the influencing factors of consumers’ green purchase behavior in the post-pandemic era	173
Understanding information disclosures and privacy sensitivity on short-form video platforms: An empirical investigation	172
Mobile payment apps filling value gaps: Integrating consumption values with initial trust and customer involvement	171
Consumer rights or unethical behaviors: Exploring the impacts of retailer return policies	168
Predicting label brand loyalty: A comparison of two models using a partial least square-structural equation modeling	166
Antecedents and consequences of customer flexibility: Establishing the link to firm competitive advantage	163
Continuous increasing consumer service for multi-item dual-channel retail management	161
Platform's premium store brand introduction and sales mode selection strategies with the cost-advantageous manufacturer	157
Enjoy to read and enjoy to shop: An investigation on the impact of product information presentation on purchase intention in digital content marketing	153
Brand competitiveness antecedents: The interaction effects of marketing and R&D expenditure	151
Balancing identity diversity and product contexts: Understanding consumer trust in AI-enhanced chatbot services	149
Emotion and trust in virtual service assistant design for effective service recovery	146
Role of mobile food-ordering applications in developing restaurants’ brand satisfaction and loyalty in the pandemic period	144
Understanding consumer repurchase intentions towards luxury retail brands: Evidence from an emerging market	141

Effects of in-store live stream on consumers’ offline purchase intention	141
Does educating customers create positive word of mouth?	139
Gracefully yours: Would snap judgments of one's subtle graceful movements lead to inferences about their emotional intelligence?	137
The neurophysiological mechanisms underlying brand personality consumer attraction: EEG and GSR evidence	137
From virtual to reality: The power of augmented reality in triggering impulsive purchases	136
How violation of consumers’ expectations causes perceived betrayal and related behaviors: Theoretical perspectives from expectancy violation theory	135
Artificial intelligence-generated virtual influencer: Examining the effects of emotional display on user engagement	134
Identifying the motivating factors to promote socially responsible consumption under circular economy: A perspective from norm activation theory	134
How anticipated pride and guilt influence green consumption in the Middle East: The moderating role of environmental consciousness	132
Continuance intention to use self-delivery boxes: An empirical study in Tianjin, China	131
Green consumption behavior prediction based on fan-shaped search mechanism fruit fly algorithm optimized neural network	127
Customizing a consumers’ story for you: The impact of protagonist geographical distance on willingness to share	127
Food waste in the retail sector: A survey-based evidence from Central and Eastern Europe	126
The role of sales magnet products in the sustainability of local grocery stores: An example of a grocery store focusing on local delicatessen products in Turkiye	126
Precision marketing for newly-launched products: How to offer free trials to consumers?	123
Men on a mission, women on a journey - Gender differences in consumer information search behavior via SNS: The perceived value perspective	123
The impact of reverse logistics process coordination on third party relationship quality: A moderated mediation model for multichannel retailers in the fashion industry	120
Curation subscription box services: Implications for the pet industry	120
SIoT robots and consumer experiences in retail: Unpacking repeat purchase intention drivers leveraging computers are social actors (CASA) paradigm	118
Loyalty programs, loyalty engagement and customer engagement with the company brand: Consumer-centric behavioral psychology insights from three industries	115
Strategic choices in live-streaming e-commerce: Balancing live-streaming selling mode and return-freight insurance strategy	114
Retailers, don't ignore me on social media! The importance of consumer-brand interactions in raising purchase intention - Privacy the Achilles heel	113
From feeling like home to being at home: The negative outcomes of attachment to commercial places	106
Ethical marketing framework for metaverse simulated experiences of tourism (SET): An exploration of consumers’ aspirations and fears	106
Do people really want fast and precisely scheduled delivery? E-commerce customers' valuations of home delivery timing	106
Customers who misbehave: Identifying restaurant guests “acting out” via asymmetric case models	105
Can consumer engagement on social media affect brand extension success? The case of luxury fashion brands and restaurants	105
Product lifespan extension of technology products: Exploring perceptions, value-beliefs, motives and attitudes in American and Spanish consumers	104
Emotional contagion triggered by online consumer reviews: Evidence from a neuroscience study	104
The role of socially rich photos in generating favorable donation behavior on charity websites	104
Saudi millennials’ panic buying behavior during pandemic and post-pandemic: Role of social media addiction and religious values and commitment	102
The effect of matching promotion type with purchase type on green consumption	101
GNN-IR: Examining graph neural networks for influencer recommendations in social media marketing	100
The use of (non)exotic leathers by (non)favourite luxury brands: An attachment theory perspective	99
Beyond classical van Westendorp: Assessing price sensitivity for variants of algae-based meat substitutes	99
How a “China-made” label influences Chinese Youth's product evaluation: The priming effect of patriotic and nationalistic news	98
The organic odyssey: Navigating the influence of attitude on purchase intent, mediated by perceived value, quality, and price in India	96
Will artificial intelligence replace human customer service? The impact of communication quality and privacy risks on adoption intention	95
The effects of hedonic shopping values on loyalty towards small retailers: The moderating role of trust	95
Consumer acceptance of social robots in domestic settings: A human-robot interaction perspective	95
Avatars of influence: Understanding how virtual influencers trigger consumer engagement on online booking platforms	94
Evaluating regression techniques for service advisor performance analysis in automotive dealerships	92
Do you create your content yourself? Using generative artificial intelligence for social media content creation diminishes perceived brand authenticity	92
Risk management for barter exchange policy under retail industry	92
The determinants of Women's redemption of geo-targeted m-coupons	92
Experience intensification to purchase intentions of derivative works in service-intensive industries: An empirical study	92
Factors influencing recommendations for women's clothing satisfaction: A latent dirichlet allocation approach using online reviews	92
Consumer orientations of secondhand fashion shoppers: The role of shopping frequency and store type	90
Bridging the gap: Exploring the nexus of service robot personalization, customer identification, and citizenship behaviors	90
Combining sell-out data with shopper behaviour data for category performance measurement: The role of category conversion power	90

Timing Matters: How pre- and post-holiday promotions affect fresh and frozen product sales in grocery retail	89
How household food shopping behaviors changed during COVID-19 lockdown period: Evidence from Beijing, China	87
Seeking stability or change? Retailers’ organizational legitimacy, strategic orientation and cross-channel integration	87
Background music tempo effects on food evaluations and purchase intentions	86
The multiple effects of service innovation and quality on transitional and electronic word-of-mouth in predicting customer behaviour	84
Luxury fashion games are so cool! Predicting awareness, perceived quality, and loyalty	84
Customer inspiration in retailing: The role of perceived novelty and customer loyalty across offline and online channels	84
Understanding customer participation in CSR activities: The impact of perceptions of CSR, affective commitment, brand equity, and corporate reputation	84
Barriers of food delivery applications: A perspective from innovation resistance theory using mixed method	84
Online shopping continuance after COVID-19: A comparison of Canada, Germany and the United States	84
How does AI technology integration affect employees’ proactive service behaviors? A transactional theory of stress perspective	84
Checkout button and online consumer impulse-buying behavior in social commerce: A trust transfer perspective	83
The harmonious role of channel integration and logistics service in Omnichannel retailing: The case of IKEA	83
Polluted cognition: The effect of air pollution on online purchasing behavior	83
Sustainable service product design method: Focus on customer demands and triple bottom line	83
Social media user behavior analysis applied to the fashion and apparel industry in the big data era	82
The investigation of green purchasing behavior in China: A conceptual model based on the theory of planned behavior and self-determination theory	82
Extrinsic and intrinsic motivators for usage continuance of hedonic mobile apps	81
“Yes, we do. Why not use augmented reality?” customer responses to experiential presentations of AR-based applications	80
The market-based assets theory of brand competition	79
Corrigendum to “Service ads in the era of generative AI: Disclosures, trust, and intangibility” [J. Retail. Consumer Serv. 84 (2025) 1–9 104231]	79
Mobile shopping intensity: Consumer demographics and motivations	79
Brand extension or co-branding: The consumer's attribution of responsibility to the crossover strategies of heritage brands	78
Reconciling conflict of interests in a green retailing channel with green sales effort	78
Psychographic segmentation of multichannel customers: investigating the influence of individual differences on channel choice and switching behavior	78
In pursuit of service encounter quality: Will service-oriented high-performance work systems benefit high-contact service industries?	78
The power of endorsement in upcycled food promotion: Investigating the moderating effect of perceived food familiarity	78
The role of temporal distance, conspicuous consumption, and multisensory interfaces on consumer judgments in metaverse	76
Determinants of virtual reality stores influencing purchase intention: An interpretive structural modeling approach	75
Beyond and beneath the Metaverse dazzle: The interplay of VR and blockchain-based social exchanges and affordances in determining NFT trading user experience	74
The way out – Customer benefits and self-service satisfaction in cashierless shopping systems	73
Recovering customer satisfaction after a chatbot service failure – The effect of gender	73
Adverse effect of social media on generation Z user's behavior: Government information support as a moderating variable	72
Cosmetics makers have always sold ‘hope in a jar’! Understanding the cosmetics purchase intention in the Chinese mobile commerce environment	72
Interactive effects of social norms and information framing on consumers' willingness of food waste reduction behavior	71
Determinants of switching intention from web-based stores to retail apps: Habit as a moderator	71
Impact of perceived value, positive emotion, product coolness and Mianzi on new energy vehicle purchase intention	70
Standing up for or against: A text-mining study on the recommendation of mobile payment apps	70
Differentiated consumer forgiveness for different corporate social irresponsibility domains: The moderating role of corporate reputation and patriotism	69
Enhancing consumer well-being through the citizenship experience	69
Integrating digital influencer persuasion model and theory of planned behavior: The mediating role of consumer involvement in endorsed brands	69
Editorial Board	69
Implications of counterfeiting and differentiation on online knowledge services with suitability upgrades	68
Does human value-expressive brand anthropomorphism on social media lead to greater brand competitiveness?	68
Counterfeit conundrum: Insights into bottom of the pyramid consumer behavior in India	68
Deposit AI as the “invisible hand” to make the resale easier: A moderated mediation model	68
Tailoring customer segmentation strategies for luxury brands in the NFT market – The case of SUPERGUCCI	68
Effects of characteristics of in-store retail technology on customer citizenship behavior	68
The impact of the Seller's facial image on consumer purchase behavior in peer-to-peer accommodation platforms	68
Exploring the effect of empathic response and its boundaries in artificial intelligence service recovery	68
Does green brand anthropomorphism influence repurchase intention? Understanding the impact of brand warmth, psychological ownership, and self-brand congruity	67
Purchasing natural personal care products in the era of fake news? The moderation effect of brand trust	66
Nonverbal communication of dual anchors in live streaming and its effects on sales	66
Finding the best creation strategy: How influencer's photo-editing behavior affects consumer's engagement intention	66
Retail value creation through augmented reality: The role of task-technology fit, consumer knowledge, and personality	66
How IT affordances influence customer engagement in live streaming commerce? A dual-stage analysis of PLS-SEM and fsQCA	66
Clean labeling: Is it about the presence of benefits or the absence of detriments? Consumer response to personal care claims	66
Exploring the core factors of online purchase decisions by building an E-Commerce network evolution model	66
Decisions with ChatGPT: Reexamining choice overload in ChatGPT recommendations	65
Are we ready for metaverse adoption in the service industry? Theoretically exploring the barriers to successful adoption	65
From human to virtual: Unmasking consumer switching intentions to virtual influencers by an integrated fsQCA and NCA method	65
Influence of perceived value on omnichannel usage: Mediating and moderating roles of the omnichannel shopping habit	65
Consumers' switching intention towards E-commerce platforms’ store-to-store pickup services: The application of the extended PPM model	65
Counterfeit brands and Machiavellianism: Consequences of counterfeit use for social perception	65
Chatbots in e-commerce: The effect of chatbot language style on customers’ continuance usage intention and attitude toward brand	64
The role of influencer–follower congruence in the relationship between influencer marketing and purchase behaviour	64
Miracle in the evening: Explaining the boundary condition of consumer's self-control on purchase intention of near-expired products	64
Exploring cognitive-behavioral drivers impacting consumer continuance intention of fitness apps using a hybrid approach of text mining, SEM, and ANN	63
More gain, more give? The impact of brand community value on users’ value co-creation	63
Editorial Board	63
The golden mean: Research on the mechanism of customer participation in employee service innovation	63
Retail franchise ecosystem dynamics: Insights from countries of varied development levels	63
Dealing with poor online ratings in the hospitality service industry: The mitigating power of corporate social responsibility activities	63
Optimizing customer engagement content strategy in retail and E-tail: Available on online product review videos	62
Reputation vs. price: Sequential recommendations based on cue diagnosticity theory	62
Manufacturer encroachment through live streaming considering consumer disappointment aversion	62
Don't miss the boat when consumers are in-store! Exploring the use of point-of-purchase displays to promote green and non-green products	62
The impact of customer-generated evaluation information on sales in online platform-based markets	62
Why and when firms respond accommodatively to the product-harm crisis: An institutional perspective	61
How do relational bonds affect user engagement in e-commerce livestreaming? The mediating role of trust	61

I am not like them: A terror management theory perspective on the consumer separation tendency of pet profile images	60
Why do we prefer humans to artificial intelligence in telemarketing? A mind perception explanation	60
The mediating effect of user satisfaction and the moderated mediating effect of AI anxiety on the relationship between perceived usefulness and subscription payment intention	60
Encourage sustainable consumption among the elderly through generativity	60
Consumers and service robots: Power relationships amid COVID-19 pandemic	60
Transformed virtual concepts into reality: Linkage the viewpoint of entrepreneurial passion, technology adoption propensity and advantage to usage intention	60
Enhancing brand equity through multidimensional brand authenticity in the fashion retailing	59
Coupon promotion and inventory strategies of a supplier considering an e-commerce platform's omnichannel coupons	59
Less light, better bite: How ambient lighting influences taste perceptions	59
Watching is valuable: Consumer views – Content consumption on OTT platforms	59
Eye-opening! Exploring uncertainty marketing through hedonic blind box collectibles	59
Decoding influencer marketing effectiveness on instagram: Insights from image, text, and influencer features	59
Helpful or harmful? A curvilinear perspective on AI agent anthropomorphism in service failure tolerance	59
How to make busy individuals donate more? The matching effect of charitable appeals and busyness on willingness to donate	59
How customer engagement in the live-streaming affects purchase intention and customer acquisition, E-tailer's perspective	59
Minority service providers serving majority group customers: The relations between power attribution, empathy and emotional labor	58
How do online sales channels affect global product purchases? The role of CSR and cross-country differences	58
Determinants of the continuance use of smart shopping carts: Findings from PLS-SEM and NCA	58
Authenticity, fit and product type: Testing a celebrity brand extension model cross-culturally	58
Changes and determinants of consumer shopping behavior in E-commerce and social media product Muslimah	58
Improving customer retention in taxi industry using travel data analytics: A churn prediction study	58
Does social trust always explain the active use of sharing-based programs?: A cross-national comparison of Indian and U.S. rideshare consumers	58
Consumers’ personality and compulsive buying behavior: The role of hedonistic shopping experiences and gender in mediating-moderating relationships	58
A sustainable step forward: Understanding factors affecting customers’ behaviour to purchase remanufactured products	57
Location effects: Geo-spatial and socio-demographic determinants of sales dynamics in brick-and-mortar retail stores	57
Credibility and price premium-based competitiveness for industrial brands	57
Building value with packaging: Development and validation of a measurement scale	56
Enhance understandings of Online Food Delivery's service quality with online reviews	56
Consumer confidence and green purchase intention: An application of the stimulus-organism-response model	56
A quality function deployment framework for service strategy planning	56
Towards a Mobile App Diffusion of Innovations model: A multinational study of mobile wallet adoption	56
Editorial Board	55
Interplays between manufacturer advertising and retailer store brand introduction: Agency vs. wholesale contracts	55
A CSR perspective to foster employee creativity in the banking sector: The role of work engagement and psychological safety	55
Effect of community relationship management, relationship marketing orientation, customer engagement, and brand trust on brand loyalty: The case of a commercial bank in Thailand	54
Influencing mechanisms of live streamer's language strategies on product sales	54
Exploring antecedents impacting user satisfaction with voice assistant app: A text mining-based analysis on Alexa services	54
Organizational structure and store performance in the grocery retail industry: The moderating role of narcissistic leadership	54
Advertisement policy for dual-channel within emissions-controlled flexible production system	53
Measuring the impact of online reviews on consumer purchase decisions – A scale development study	53
Exploring consumers’ competence, autonomy and relatedness needs in the adoption of facial recognition payment technology	53
Engaging in unpaid jobs out of free will: an attribution theory perspective on the effects of supervisor support attributions on volunteers' service quality	53
Striking the right balance: Customising return policy leniency for managing customer online return proclivity and satisfaction	53
Stocking up on hand sanitizer: Pandemic lessons for retailers and consumers	53
The role of memorable experience and emotional intelligence in senior customer loyalty to geriatric hotels	53
The retailer's brand promotion strategy under competition: The impact of supply uncertainty	53
How can Indian small-scale fashion retailers survive COVID-19 disruption?-A Brand Portfolio Optimization Perspective	53
Technology roadmapping for the e-commerce sector: A text-mining approach	53
A two-generation new product model by considering forward-looking customers: Dynamic pricing and advertising optimization	53
Can mobile promotion automation decrease overall purchases? The role of promotion pattern predictability in customer habit formation	52
Price and quality decisions in a vertically-differentiated supply chain with an “Online-to-Store” channel	52
Low-frequency, high-impact: Discovering important rare events from UGC	52
Do sales control systems affect service–sales ambidexterity and salesperson performance? A job demands–resources perspective	52
Understanding shoppers’ cross-channel analysis of influencing factors of online and offline channels: Evidence from clothing product	52
Do myriad e-channels always create value for customers? A dynamic analysis of the perceived value of a digital information product during the usage phase	52
The crisis cloud's silver linings: The effects of hope and gratitude on employee burnout and engagement	52
Editorial Board	52
Managing advertising investments in marketing channels	51
Unveiling insights from online shopping carnivals: A pre-vs-post analysis	51
Effect of WeChat interaction on brand evaluation: A moderated mediation model of para-social interaction and affiliative tendency	51
Self-reliance vs. Dependence: Optimal live streaming strategies selection for E-retailers at different developmental stages	51
Brand personality appeal in retailing: Comparing fashion- and grocery retailing	51
Supervisor incivility and frontline employees’ performance amid the COVID-19 pandemic: A multilevel moderated mediation analysis	51
Customer engagement outcomes in mobile applications: Self-congruence as a moderator	51
Healing or hesitation? The impact of anthropomorphism on consumers' repair intentions for products	50
Orchestrating retail in small cities	50
Metaverse friends with social benefits: Effects of social identity on the intention to purchase virtual products through site attachment, user engagement, and public self-consciousness	50
Retail futures: Customer experience, phygital retailing, and the Experiential Retail Territories perspective	50
“From expectations to frustrations”: Dissecting negative experiences to understand negative word-of-mouth in online grocery services	50
The role of interactivity from Instagram advertisements in shaping young female fashion consumers’ perceived value and behavioral intentions	50
Hedonic consumption experience in videogaming: A multidimensional perspective	50
From awareness to preference: The dual role of brand and eco-friendliness in shaping green choices	50
Marketplace, reseller, or web-store channel: The impact of return policy and cross-channel spillover from marketplace to web-store	50
Appreciation vs. apology: Research on the influence mechanism of chatbot service recovery based on politeness theory	49
Cafe geography tells how locations vary across retail models	49
When a clean scent soothes the soul: Developing a positive attitude toward sharing service space with strangers	49
Consumer perceived value and impulse buying behavior on mobile commerce: The moderating effect of social influence	49
Impact of apps aesthetics on revisit intentions of food delivery apps: The mediating role of pleasure and arousal	49
Unlocking potential: An integrated approach using PLS-SEM, NCA, and fsQCA for informed decision making	49
Consumers’ attention, experience, and action to organic consumption: The moderating role of anticipated pride and moral obligation	49
Perceived values, platform attachment and repurchase intention in on-demand service platforms: A cognition-affection-conation perspective	48
Service with improper requests: How fellow customers interpret Employee's judgment call	48
Why do consumers purchase biodegradable plastic? The impact of hedonics and environmental motivations on switching intention from synthetic to biodegradable plastic among the young consumers	48
Editorial Board	48
Why do consumers prefer one brand over another? The economics and sociology of brand competitiveness	48
Reciprocity in upward product line extensions: A longitudinal study	47
Accelerating new product diffusion: How lead users serve as opinion leaders in social networks	47
The geography of lifestyle center growth: The emergence of a retail cluster format in the United States	47
Sport event vs. art event? The effect of CSR-linked sponsorship event type on product purchase	47
The influence of visually dynamic imagery on purchase intentions: The roles of arousal and lay rationalism	46
Factors that influence manufacturer and store brand behavioral loyalty	46
The influence of communication in destination imagery during COVID-19	46
Satellite fans: Does sport nostalgia influence purchase intention toward sponsors’ products?	46
Untangling influence: The effect of follower-followee comparison on social media engagement	46
Predicting retail customers' distress in the finance industry: An early warning system approach	46