Journal of Business-To-Business Marketing

Papers
(The H4-Index of Journal of Business-To-Business Marketing is 10. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2021-08-01 to 2025-08-01.)
ArticleCitations
Should I Stay or Should I Go? The Cascading Impact of Performance Pressure on Supervisor Bottom-Line Mentality and Salesperson Hypervigilant Decision Making, Emotional Exhaustion, and Engagement23
Correction21
Role of Functional Company Characteristics on Food Franchisee Behavior15
No Slogan versus with Slogan: The Different Message Strategies for New Product Digital Video Ads15
Masking the Role or Masking the Toll? The Effects of Career Fit on Salesperson Burnout14
Reviewing Global Relational Governance Research from 2002 to 202014
Growing through Giving: The Role of Paying it Forward in Business-to-Business Marketing12
The Role of Salespeople in Value Co-Creation and Its Impact on Sales Performance11
Artificial Intelligence Applications in the B2B Sales Funnel11
Predicting the Blockchain Technology Acceptance in Supply Chains with Inter-Firm Perspective: An Integrated DEMATEL and PLS-SEM Approach11
The New Norm for Sales Organizations: Impact of Technology During Environmental Turbulence10
The Trend of Omnichannel Trade Fairs. Are B2B Exhibitors Open to This Challenge? A Study on Portuguese Exhibitors10
Impact of Contract Specificity and Enforcement on Channel Opportunism and Conflict10
Referrals are A Double-Edged Sword: A Relative Theory of Referral Effects10
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