Journal of Business-To-Business Marketing

Papers
(The TQCC of Journal of Business-To-Business Marketing is 4. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2020-05-01 to 2024-05-01.)
ArticleCitations
The Role of Salespeople in Value Co-Creation and Its Impact on Sales Performance14
Are Women or Men Business-to-Business Salespeople More Engaged on the Job?12
Retrospective View and Thematic Analysis of Business-to-Business Relationships through Bibliometric Analysis11
Opportunism and conflict as precursors of non-economic and economic satisfaction outcomes in seller–customer business relationships10
Framing Changes of the Value Proposition of Emerging Technologies in a B2B Context10
How Technology- Based Startups Can Use Customer Value Propositions to Gain Pilot Customers9
Are Business-to-Business Employees More Engaged or Burned Out amid A Global Health Crisis: A Comparative Study9
Impact of Contract Specificity and Enforcement on Channel Opportunism and Conflict8
Reviewing Global Relational Governance Research from 2002 to 20208
Analysis of the Usage Intensity of Digital Advertising Platforms by SMEs Using an Integrated Models7
Validating the Sequential Logic of Quality Constructs in Seller-customer Business Relationships – Antecedents, Mediator and Outcomes7
Should I Stay or Should I Go? The Cascading Impact of Performance Pressure on Supervisor Bottom-Line Mentality and Salesperson Hypervigilant Decision Making, Emotional Exhaustion, and Engagement6
Implementing a Value Co-creation Network: Some Lessons from Taiwan’s Steel Industry6
B to B Sellers’ Skill Level in Sales Performance – Frameworks and Findings6
Empowerment of Cross-Border E-Commerce Platforms for Small and Medium-Sized Enterprises: Evidence from China5
Economic and Non-economic Satisfaction as Outcomes of Micro-enterprises’ Perceived Value from Banking Relationships5
Bilateral Opportunism in Buyer–supplier Partnerships5
Sustainable Marketing Management: Using Bibliographic Coupling to Review the State-Of-The-Art and Identify Future Research Prospects4
In defense of challenger marketing4
The Individual Aspect of Interorganizational Cooperation: Favor-Based Cooperation4
Improving Business-to-Business Relationship Quality Through Salespeople’s Grit and Political Skill4
Developments in B to B and B to C Marketing and Sales Automation Systems4
Masking the Role or Masking the Toll? The Effects of Career Fit on Salesperson Burnout4
Integrating Social Media and Traditional Modes of Customer Interaction for New B2B Service Development4
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