OOIR: Observatory of International Research

Papers

(The H4-Index of Journal of Travel & Tourism Marketing is 27. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2021-04-01 to 2025-04-01.)

Article	Citations
Psychological dynamics in the metaverse: evaluating perceived values, attitude, and behavioral intention in metaverse events	105
Relaxing in a cup of coffee: the complex interplay of nature-based physical environment, mental health, and connectedness-to-nature	92
Salient health goal, salient restoration? A transformative model of wellness tourism	79
Impact of perceptions of ESG on organization-based self-esteem, commitment, and intention to stay	70
Influencer marketing effectiveness: giving competence, receiving credibility	59
Exploring the factors that influence customers’ willingness to switch from traditional hotels to green hotels	54
Understanding the opaque priority of safety measures and hotel customer choices after the COVID-19 pandemic: an application of discrete choice analysis	51
Causal-predictive model of customer lifetime/influence value: mediating roles of memorable experiences and customer engagement in hotels and airlines	48
What would you sacrifice for the ‘gram? Developing and testing the Social Media Sacrifice Scale (SMSS)	47
Beyond human drivers: understanding female tourists’ acceptance of autonomous vehicles in tourism	47
Mind the voice! The effect of service robot voice vividness on service failure tolerance	46
Multi-experiences in the art performance tourism: Integrating experience economy model with flow theory	40
Well-known or well-liked? The effects of brand reputation on customers’ responses to service failure	38
The influence of perceived risks on yacht voyagers’ service appraisals: evaluating customer-to-customer interaction as a risk dimension	38
Effects of foodservice consumers’ perceptions of face recognition payment on attitude, desire, and behavioral intentions: a cross-cultural study	37
Experiencing authenticity in organic and staged settings: does it matter for tourists?	36
Self-decisions versus other-decisions in adventure tourism	35
Effects of the spatial environment on tourists’ willingness to adopt robot services	34
Exploring a pent-up travel: constraint-negotiation model	34
Understanding seasonal and diurnal variations of inter-city tourism destination network	33
Inspiration and wellness tourism: the role of cognitive appraisal	33
How can hotels Co-create value through the localized mini bar in the room: discrete choice modeling approach with CSR strategies with local products	33
Crossing the chasm: resistance to and adoption of Airbnb by Chinese consumers	31
Business models of multisided platforms for in-destination tours and activities: a morphological analysis approach	31
Customer views on comprehensive green hotel selection attributes and analysis of importance-performance	29

The industry-academia gap on the corporate governance issues in tourism and hospitality: A critical review and future research suggestions	27
Correction	27