OOIR: Observatory of International Research

Papers

(The median citation count of Journal of Travel & Tourism Marketing is 9. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2021-11-01 to 2025-11-01.)

Article	Citations
What would you sacrifice for the ‘gram? Developing and testing the Social Media Sacrifice Scale (SMSS)	133
Salient health goal, salient restoration? A transformative model of wellness tourism	103
Inspiration and wellness tourism: the role of cognitive appraisal	89
From perception to decision: key factors influencing destination choice explored-insights from ANN and SEM comparative analysis	84
Impact of customer environmental attitude-behavior gap	75
Analysis of travel mobility under Covid-19: application of network science	75
How do tourists’ memorable local gastronomy experiences and their personal gastronomic traits influence destination loyalty? A fuzzy set approach	66
Multi-method investigations of the impact of lockdown relaxation on tourists’ and residents’ movements	63
Effects of the presentation of destination paradoxical features on tourists’ travel intention: the mediating role of destination personality clarity and personality originality with the moderating rol	50
From participant to creator: the positive effects of dressing up experiences in tourism	48
Mental health issues and revenge tourism	47
Influence of vegan attributes on hotel consumption value, perceived advantages, and word-of-mouth and revisit intentions	47
Metaverse in tourism: drivers and hindrances from stakeholders’ perspective	45
Will sensory impressions drive the intention to revisit? An empirical study in the rural tourism	42
Converting idol attachment into place attachment: a study of fan tourists’ idol-following travel	42
Message framing strategies in promoting tourists’ pro-environmental behavioral intentions: the interaction of social distance and message framing	41
What drives impulsive travel intention in tourism live streaming? A chain mediation model based on SOR framework	40
How to enhance behavioral intentions in the context of indoor smart farm restaurants: focusing on internal environmental locus of control	38
Prestige, social return and intent to travel: making sense of how consumers use the prestige conveyed by travel to signal status	37
To return or not to return? Identifying VFR travel constraints during the pandemic	37
Evolutionary selection for travel agencies under COVID-19 adversity through the lens of life history theory	36
Effect of customers’ skepticism toward CSR practices on customers’ behavior in luxury service context	36
Traveling alone, reviewing differently: identifying distinctive hotel evaluation behaviors of solo travelers	35
Research hotspots, future trends and influencing factors of tourism carbon footprint: a bibliometric analysis	35
What attributes affect customer satisfaction in green restaurants? An aspect-based sentiment analysis approach	34

Host facial features and Airbnb listing prices: a spatial hedonic pricing approach	34
Projected image of Taquile Island-Peru: an unsupervised learning approach with AI-supported video analytics of promotional content on TikTok	34
Rescaling outbound tourism motivation: new insights from tourists with mild dementia	32
Compensatory consumption and unplanned purchases: the moderating role of the decision frame effect	32
Thailand tourism: a systematic review	31
From virtual to reality: how online gamification applications promote travel intention	30
Exploring a pent-up travel: constraint-negotiation model	29
The antecedents and consequences of brand authenticity in the restaurant industry: robot service employees versus human service employees	29
What makes integrated resort attractive? Exploring the role of experience encounter elements	29
Improving booking rates in online hotel search using a mixture of neural networks	28
The industry-academia gap on the corporate governance issues in tourism and hospitality: A critical review and future research suggestions	27
Experiencing authenticity in organic and staged settings: does it matter for tourists?	27
Beyond human drivers: understanding female tourists’ acceptance of autonomous vehicles in tourism	27
How can hotels Co-create value through the localized mini bar in the room: discrete choice modeling approach with CSR strategies with local products	26
Will you choose a low-rating hotel that offers promotions? – Insights from the prospect theory	26
How leaders exploited the frontline hospitality employees through distress and service sabotage?	26
Forecasting tourism demand with medical search query: attracting tourists with medical treatments	25
Pro-environmental behavior in tourism and hospitality: science mapping of present and future trends	25
Impact of green brand authenticity on warm glow, green satisfaction, and willingness to pay more	25
ESG themes of the restaurant industry: a comparison between full-service and limited-service restaurants	25
Advancing service automation technology in tourism for sustainable development goals: a review and agenda for theories, contexts, methodologies and actions	25
Opportunity or destiny: how do market knowledge resources and absorptive capacities lead to competitive advantage for travel agencies?	25
Conflicts in communities and residents’ attitudes toward the impacts of cruise tourism in the Bahamas	25
Exploring travel envy and social return in domestic travel: a cross-generational analysis	24
The effect of service robot use on tourism staff career identity: an experimental study	24
Is ChatGPT the right technology for service individualization and value co-creation? evidence from the travel industry	24
Beyond religious tourism: revolutionizing Templestay as a mental health intervention through wellness tourism	23
Revenge travel: nostalgia and desire for leisure travel post COVID-19	22
Engaging with avatar in virtual regenerative tourism	21
How do social media tourist images influence destination attitudes? Effects of social comparison and envy	21
Beyond safety: investigating safety communication as a destination promotion tool using psychophysiological measures	21
When festitivity meets heritage site: co-developed experience through the lens of situated cognition	21
Choice overload on travel decisions: the paradox of variety	21
How new technology impacts airport’s service quality and behavioral intentions	21
Color saturation effect in hotel images: moderating roles of travel purpose and busy mindset	20
From stage to a sense of place: the power of tourism performing arts storytelling for sustainable tourism growth	20
Response style bias in tourism research: using item response tree models to reduce measurement error	19
The impacts of technology-led event sustainability consumption values on personal social responsibility and collective psychological outcomes	19
Bleisure travel experience: Scale development and validation	18
How product design affects repurchase intention, eWOM, and museum visit intention: museum mystery boxes in China	18
Rural tourism product promotion: a comparison of message framing techniques	18
When travel agencies entrust AI with data: the role of knowledge-based dynamic capabilities in marketing innovation	18
Ski tourist and destination relationship development	18
Tourists’ choice for carbon offset: Revealed preference vs. stated preference	18
Correction	17
Understanding seasonal and diurnal variations of inter-city tourism destination network	17
Effects of foodservice consumers’ perceptions of face recognition payment on attitude, desire, and behavioral intentions: a cross-cultural study	17
Boosting travel desire through secure attachment: examining travel influencers’ impact via attachment and social comparison theories	16
Environmental, social, and governance (ESG) measurement in the tourism and hospitality industry: views from a developing country	16
Understanding the importance of café portable cup design and environmental concerns on green on-the-go consumption: a comparative study of gender	16

Effects of tourists’ online self-disclosure depth on readers’ visit intentions: mediating roles of perceived social distance and perceived self-expressiveness	16
What do foot pilgrims appreciate? Symmetric and asymmetric effects of pilgrim hostel attributes on satisfaction along the Camino de Santiago	16
How does the metaverse transform festival tourism? A Cognitive-Affective Personality System (CAPS) theory	16
Green rush in Phuket: big-data evidence of cannabis commercialization in a tourism-centric area	16
How does gastronomy information presentation quality in social media affect the gastronomy destination image formation of travelers? A study on three gastronomy cities	16
Unveiling the mediating effects of destination gender on tourist loyalty	16
A cross-cultural multilevel investigation on memorable destination local food consumption experience and food personality traits	15
The perceived reliability and adoption intention towards human-generated content vs. AI-generated content for travel planning: a moderating role of travel persona	15
Exploring multifaceted pathways: understanding behavioral formation in green tourism selection through fsQCA	14
Exploring tourist perceptions of artificial intelligence devices in the hotel industry: impact of industry 4.0	14
A patterns perspective of customers’ brand experiences with robotics in hospitality	14
Wellness tourism experience and destination brand love	13
Tourist acceptance of ChatGPT in travel services: the mediating role of parasocial interaction	13
Constructing a sensory model of Chinese luxury hotel experiences from mental imagery perspective	13
Should I believe this review? The impact of nicknames on perceived authenticity of online reviews in peer-to-peer accommodation	13
Human–robot collaboration in restaurant kitchens: how collaborative chefs foster consumers’ willingness to pay a premium	13
Fear of missing out and revenge travelling: the role of contextual trust, experiential risk, and cognitive image of destination	13
Double blades: does a sharing platform benefit from integration to a popular OTA platform?	13
Airline and hotel loyalty programme diversity and choice: effects of personality, cultural, and socio-demographic factors	13
Internet addiction continuum and its moderating effect on augmented reality application experiences: digital natives versus older users	12
Destination competitiveness research over the past three decades: a computational literature review using topic modelling	12
Planting the seed: how travel inspiration shapes dreams	12
Human values and traveler behaviors: metaverse for conferences and meetings	12
Gazing at Kenya destination pictures through the “right” channel: an eye-tracking approach	12
Influencing factors of empty nest family tourism consumption	12
Revenge tourism after the lockdown: based on the SOR framework and extended TPB model	12
Ethics for tourism: integrating Confucian harmony and ethical beliefs into animal tourism	11
Beneficial or troublesome? Revealing the double-edged effects of tourism live streaming affordances on viewers’ engagement	11
The multi-method approach to analyzing motivations and perceived travel risks: impacts on domestic tourists’ adaptive behaviors and tourism destination advocacy	11
Authenticity and perceived transformation of pilgrimage tourism: exploring the serial mediating effects of mindfulness and spirituality	11
Perceived risk in hospitality and tourism scholarship: a systematic review and future research agenda	11
Anthropomorphism and OTA chatbot adoption: a mixed methods study	11
Marketing the employer brand in hospitality: a content analysis of hotel corporate and career websites	11
Are you ready for a contactless future? A multi-group analysis of experience, delight, customer equity, and trust based on the Technology Readiness Index 2.0	11
Effects of various attributes of artificial intelligence-based corporate social responsibility on emotional benefits and consumer-helping behaviors within the hospitality industry	10
Exploring how live streaming affects immediate buying behavior and continuous watching intention: A multigroup analysis	10
Special issue: sustainable development goals in tourism in the era of artificial intelligence and robotics	10
Do you trust ChatGPTs? Effects of the ethical and quality issues of generative AI on travel decisions	10
Do you “like” my tweets? Exploring verbal and visual cues in traveler’s dual-coding process	9
Designing an ecotourism supply chain considering outsourcing, advertising and discount options	9
Role of physical environment and green natural environment of pet-accompanying tourism sites in generating pet owners’ life satisfaction	9
How cannabis tourism regulation and self-regulation shape resident support for ethical cannabis tourism	9
Emotional or rational? Effective ESG advertising messages for travel enterprises	9