OOIR: Observatory of International Research

Papers

(The median citation count of Journal of Travel & Tourism Marketing is 8. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2021-04-01 to 2025-04-01.)

Article	Citations
Psychological dynamics in the metaverse: evaluating perceived values, attitude, and behavioral intention in metaverse events	105
Relaxing in a cup of coffee: the complex interplay of nature-based physical environment, mental health, and connectedness-to-nature	92
Salient health goal, salient restoration? A transformative model of wellness tourism	79
Impact of perceptions of ESG on organization-based self-esteem, commitment, and intention to stay	70
Influencer marketing effectiveness: giving competence, receiving credibility	59
Exploring the factors that influence customers’ willingness to switch from traditional hotels to green hotels	54
Understanding the opaque priority of safety measures and hotel customer choices after the COVID-19 pandemic: an application of discrete choice analysis	51
Causal-predictive model of customer lifetime/influence value: mediating roles of memorable experiences and customer engagement in hotels and airlines	48
What would you sacrifice for the ‘gram? Developing and testing the Social Media Sacrifice Scale (SMSS)	47
Beyond human drivers: understanding female tourists’ acceptance of autonomous vehicles in tourism	47
Mind the voice! The effect of service robot voice vividness on service failure tolerance	46
Multi-experiences in the art performance tourism: Integrating experience economy model with flow theory	40
The influence of perceived risks on yacht voyagers’ service appraisals: evaluating customer-to-customer interaction as a risk dimension	38
Well-known or well-liked? The effects of brand reputation on customers’ responses to service failure	38
Effects of foodservice consumers’ perceptions of face recognition payment on attitude, desire, and behavioral intentions: a cross-cultural study	37
Experiencing authenticity in organic and staged settings: does it matter for tourists?	36
Self-decisions versus other-decisions in adventure tourism	35
Exploring a pent-up travel: constraint-negotiation model	34
Effects of the spatial environment on tourists’ willingness to adopt robot services	34
How can hotels Co-create value through the localized mini bar in the room: discrete choice modeling approach with CSR strategies with local products	33
Understanding seasonal and diurnal variations of inter-city tourism destination network	33
Inspiration and wellness tourism: the role of cognitive appraisal	33
Business models of multisided platforms for in-destination tours and activities: a morphological analysis approach	31
Crossing the chasm: resistance to and adoption of Airbnb by Chinese consumers	31
Customer views on comprehensive green hotel selection attributes and analysis of importance-performance	29

The industry-academia gap on the corporate governance issues in tourism and hospitality: A critical review and future research suggestions	27
Correction	27
Determinants of tourists’ intentions to agrotourism in vietnam from perspectives of Value – Belief – Norm theory	26
How to create tourists’ enjoyment? critical factors and strategic configurations for cultural and creative tourists’ enjoyment	26
Self-check-in kiosk quality and airline non-contact service maximization: how to win air traveler satisfaction and loyalty in the post-pandemic world?	26
Satellite fans’ team identification, nostalgia, customer equity and revisit intention: symmetric and asymmetric analysis	26
Will you choose a low-rating hotel that offers promotions? – Insights from the prospect theory	25
Travel and Tourism Marketing in the age of the conscious tourists: a study on CSR and tourist brand advocacy	25
Value co-destruction in tourism and hospitality: a systematic literature review and future research agenda	24
Role of restorative natural environments in predicting hikers’ pro-environmental behavior in a nature trail context	24
Exploring regenerative tourism: consumer perspectives on inspiration, legacy, and morality	24
Transformative perspectives of tourism: dialogical perceptiveness	23
Restoration path of small tourism enterprise managers’ confidence in the COVID-19 period	23
Online travel information filtering: Role of commercial cues in trust and distrust mechanisms	22
Unveiling the mediating effects of destination gender on tourist loyalty	22
Cultivating and disseminating a festival image: the case of the Qingdao International Beer Festival	22
Emotional or rational? Effective ESG advertising messages for travel enterprises	22
Opportunity or destiny: how do market knowledge resources and absorptive capacities lead to competitive advantage for travel agencies?	21
How does gastronomy information presentation quality in social media affect the gastronomy destination image formation of travelers? A study on three gastronomy cities	21
Identifying the nature of authentic and fake reviews in restaurant context	20
Impact of green brand authenticity on warm glow, green satisfaction, and willingness to pay more	20
Multi-method investigations of the impact of lockdown relaxation on tourists’ and residents’ movements	20
#StayHome today so we can #TravelTomorrow: tourism destinations’ digital marketing strategies during the Covid-19 pandemic	19
How leaders exploited the frontline hospitality employees through distress and service sabotage?	19
The interaction effect of endorser type and destination stereotype on destination evaluation	19
Unraveling the difference mechanism of authenticity experience in determining antecedents and consequences of destination loyalty	19
Understanding the importance of café portable cup design and environmental concerns on green on-the-go consumption: a comparative study of gender	18
Facilitating the pursuit of digital detox tourism with authentic personality	18
Boosting travel desire through secure attachment: examining travel influencers’ impact via attachment and social comparison theories	17
Does a virtual trip evoke travelers’ nostalgia and derive intentions to visit the destination, a similar destination, and share?: Nostalgia-motivated tourism	17
Role of physical environment and green natural environment of pet-accompanying tourism sites in generating pet owners’ life satisfaction	17
Factors influencing behavioral intention to use facial recognition payment in the restaurant industry: a comparative analysis of China and Malaysia	17
Hotel data privacy: strategies to reduce customers’ emotional violations, privacy concerns, and switching intention	17
Consumer protective behaviors at wellbeing tourism destinations: the function of norm activation model and reasoned action theory	16
Apology or gratitude? The effect of communication recovery strategies for service failures of AI devices	15
Impact of customer environmental attitude-behavior gap	15
Can the amount of information and information presentation reduce choice overload? An empirical study of online hotel booking	15
Analysis of travel mobility under Covid-19: application of network science	14
How about non-human tour guides? The influence of AI tour guides’ dress and conversation style on the intention of consumers to continue using them	14
A complexity theory in geotourism: traveler environmentally sustainable behaviors in global geoparks	14
When and why job-insecure flight attendants are reluctant to behave pro-environmentally	14
Sustainability à la carte: A systematic review of green restaurant research (2010-2023)	14
The moderating influence of social support on career anxiety and career commitment: an empirical investigation from India	14
How does the metaverse transform festival tourism? A Cognitive-Affective Personality System (CAPS) theory	14
Social media activation of pro-environmental personal norms: an exploration of informational, normative and emotional linkages to personal norm activation	14
How do tourists’ memorable local gastronomy experiences and their personal gastronomic traits influence destination loyalty? A fuzzy set approach	14
Destination ambassadorship behaviours intentions: an examination of cruise tourism in Ho Chi Minh City, Vietnam	13
Mental health issues and revenge tourism	13
Travel-based learning: unleashing the power of destination curiosity	13
Influence of vegan attributes on hotel consumption value, perceived advantages, and word-of-mouth and revisit intentions	13

Conflicts in communities and residents’ attitudes toward the impacts of cruise tourism in the Bahamas	13
What motivates your environmentally sustainable stay? Exploration of the underlying mechanism of consumers’ intentions to use green peer-to-peer accommodations	13
Influencing factor analysis and marketing performance evaluation of tourist attractions on China TikTok: a PFN-BWM approach	13
Pro-environmental behavior in tourism and hospitality: science mapping of present and future trends	13
ESG themes of the restaurant industry: a comparison between full-service and limited-service restaurants	13
International border restrictions and rules toward the illicit trafficking of cultural heritage in the tourism context: a multi-methods approach	13
Exploring travel envy and social return in domestic travel: a cross-generational analysis	12
A patterns perspective of customers’ brand experiences with robotics in hospitality	12
Unpacking the power of user-generated videos in hospitality and tourism: a systematic literature review and future direction	12
Untangling the smart tourism technostress enigma: assessing the effects of smart technology-related stressors on smart tourism avoidance behaviors in senior tourists	12
Casino-induced satisfaction of needs and casino customer loyalty: the moderating role of subjective norms and perceived gaming value	11
Exploring global trade show website content accessibility and policies worldwide for social inclusion of persons with disabilities	11
Testing an alternative view of cruise tourist experience: the hierarchical experience model	11
Investigation on driving mechanism of heritage tourism consumption: a multi-method analytical approach	11
Environmental, social, and governance (ESG) in the hotel industry: a strategy for brand management, brand tribalism, and brand choice	11
Examining the sensory impressions, value perception, and behavioral responses of tourists: the case of floating markets in Thailand	11
Beyond carbon footprints: the ‘Greta Thunberg Effect’ and tourist hotel preferences	10
Who are you talking to? How chatbot identity disclosure affects service satisfaction	10
Effects of tourists’ online self-disclosure depth on readers’ visit intentions: mediating roles of perceived social distance and perceived self-expressiveness	10
Calorie and carbon labels on menus in Chinese restaurants: effects of label presence and presentation format on customer behavior and brand perceptions	10
The effect of service robot use on tourism staff career identity: an experimental study	10
Traveling with children: Chinese parents’ parenting-leisure conflicts and resolution behaviors	10
Effects of the presentation of destination paradoxical features on tourists’ travel intention: the mediating role of destination personality clarity and personality originality with the moderating rol	10
Special issue: Green Marketing: Consumption and Development of Sustainable Tourism and Hospitality	9
Environmental, social, and governance (ESG) measurement in the tourism and hospitality industry: views from a developing country	9
Service robots and initial trust dynamics: consumers’ ethical challenges in tourism and hospitality	9
Investigating visitor attitudes towards the reopening of a theme park: an application of the push-pull-mooring model	9
What do foot pilgrims appreciate? Symmetric and asymmetric effects of pilgrim hostel attributes on satisfaction along the Camino de Santiago	9
Craving better health? Influence of socio-political conformity and health consciousness on goal-directed rural-eco tourism	8
Exploring tourist perceptions of artificial intelligence devices in the hotel industry: impact of industry 4.0	8
Solo tourism: exploration and conceptualization – a semi-supervised machine learning approach	8
Exploring multifaceted pathways: understanding behavioral formation in green tourism selection through fsQCA	8
Revenge travel: nostalgia and desire for leisure travel post COVID-19	8
Taste your way across the globe: a systematic review of gastronomy tourism literature (2000-2021)	8
Longing for the heritage treasure: reconnecting the self and the heritage site through nostalgic reminiscences and psychological ownership	8
Metaverse in tourism: drivers and hindrances from stakeholders’ perspective	8
Green rush in Phuket: big-data evidence of cannabis commercialization in a tourism-centric area	8
A cross-cultural multilevel investigation on memorable destination local food consumption experience and food personality traits	8
Wellness tourism experience and destination brand love	8
Are top influencers always good? Study on how travel influencers’ follower size affects consumers’ engagement intention	8