Journal of Travel & Tourism Marketing

Papers
(The median citation count of Journal of Travel & Tourism Marketing is 9. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2021-09-01 to 2025-09-01.)
ArticleCitations
Salient health goal, salient restoration? A transformative model of wellness tourism118
What would you sacrifice for the ‘gram? Developing and testing the Social Media Sacrifice Scale (SMSS)92
Inspiration and wellness tourism: the role of cognitive appraisal82
Impact of customer environmental attitude-behavior gap75
The moderating influence of social support on career anxiety and career commitment: an empirical investigation from India68
From perception to decision: key factors influencing destination choice explored-insights from ANN and SEM comparative analysis63
Analysis of travel mobility under Covid-19: application of network science62
How do tourists’ memorable local gastronomy experiences and their personal gastronomic traits influence destination loyalty? A fuzzy set approach61
Multi-method investigations of the impact of lockdown relaxation on tourists’ and residents’ movements46
Metaverse in tourism: drivers and hindrances from stakeholders’ perspective44
Effects of the presentation of destination paradoxical features on tourists’ travel intention: the mediating role of destination personality clarity and personality originality with the moderating rol44
Mental health issues and revenge tourism43
Influence of vegan attributes on hotel consumption value, perceived advantages, and word-of-mouth and revisit intentions40
Converting idol attachment into place attachment: a study of fan tourists’ idol-following travel39
Message framing strategies in promoting tourists’ pro-environmental behavioral intentions: the interaction of social distance and message framing38
Will sensory impressions drive the intention to revisit? An empirical study in the rural tourism36
What drives impulsive travel intention in tourism live streaming? A chain mediation model based on SOR framework35
To return or not to return? Identifying VFR travel constraints during the pandemic34
How to enhance behavioral intentions in the context of indoor smart farm restaurants: focusing on internal environmental locus of control34
Evolutionary selection for travel agencies under COVID-19 adversity through the lens of life history theory33
Prestige, social return and intent to travel: making sense of how consumers use the prestige conveyed by travel to signal status33
Understanding beach tourists’ environmentally responsible behaviors: an extended value-attitude-behavior model32
Effect of customers’ skepticism toward CSR practices on customers’ behavior in luxury service context32
Traveling alone, reviewing differently: identifying distinctive hotel evaluation behaviors of solo travelers31
Research hotspots, future trends and influencing factors of tourism carbon footprint: a bibliometric analysis31
Linking travel motives to identity and travel behavior of the Australian LGBT market during COVID-1931
Host facial features and Airbnb listing prices: a spatial hedonic pricing approach30
Projected image of Taquile Island-Peru: an unsupervised learning approach with AI-supported video analytics of promotional content on TikTok29
Rescaling outbound tourism motivation: new insights from tourists with mild dementia29
What attributes affect customer satisfaction in green restaurants? An aspect-based sentiment analysis approach28
A study on the influencing factors of value co-destruction behavior in tourism interaction from the perspective of customer subjective fitting28
What makes integrated resort attractive? Exploring the role of experience encounter elements28
Thailand tourism: a systematic review27
From virtual to reality: how online gamification applications promote travel intention26
The antecedents and consequences of brand authenticity in the restaurant industry: robot service employees versus human service employees26
Compensatory consumption and unplanned purchases: the moderating role of the decision frame effect26
Exploring a pent-up travel: constraint-negotiation model25
Beyond human drivers: understanding female tourists’ acceptance of autonomous vehicles in tourism25
The industry-academia gap on the corporate governance issues in tourism and hospitality: A critical review and future research suggestions25
How can hotels Co-create value through the localized mini bar in the room: discrete choice modeling approach with CSR strategies with local products24
Conflicts in communities and residents’ attitudes toward the impacts of cruise tourism in the Bahamas24
Experiencing authenticity in organic and staged settings: does it matter for tourists?24
Improving booking rates in online hotel search using a mixture of neural networks24
Will you choose a low-rating hotel that offers promotions? – Insights from the prospect theory24
Advancing service automation technology in tourism for sustainable development goals: a review and agenda for theories, contexts, methodologies and actions23
Impact of green brand authenticity on warm glow, green satisfaction, and willingness to pay more23
ESG themes of the restaurant industry: a comparison between full-service and limited-service restaurants23
Transformative perspectives of tourism: dialogical perceptiveness23
Forecasting tourism demand with medical search query: attracting tourists with medical treatments22
Opportunity or destiny: how do market knowledge resources and absorptive capacities lead to competitive advantage for travel agencies?22
How leaders exploited the frontline hospitality employees through distress and service sabotage?22
Online travel information filtering: Role of commercial cues in trust and distrust mechanisms21
The effect of service robot use on tourism staff career identity: an experimental study21
Pro-environmental behavior in tourism and hospitality: science mapping of present and future trends21
Is ChatGPT the right technology for service individualization and value co-creation? evidence from the travel industry20
Revenge travel: nostalgia and desire for leisure travel post COVID-1920
Exploring travel envy and social return in domestic travel: a cross-generational analysis19
How new technology impacts airport’s service quality and behavioral intentions19
When festitivity meets heritage site: co-developed experience through the lens of situated cognition19
Choice overload on travel decisions: the paradox of variety19
When travel agencies entrust AI with data: the role of knowledge-based dynamic capabilities in marketing innovation18
Engaging with avatar in virtual regenerative tourism18
From stage to a sense of place: the power of tourism performing arts storytelling for sustainable tourism growth18
How do social media tourist images influence destination attitudes? Effects of social comparison and envy18
Rural tourism product promotion: a comparison of message framing techniques17
Bleisure travel experience: Scale development and validation17
The impacts of technology-led event sustainability consumption values on personal social responsibility and collective psychological outcomes17
Color saturation effect in hotel images: moderating roles of travel purpose and busy mindset17
How product design affects repurchase intention, eWOM, and museum visit intention: museum mystery boxes in China17
Correction17
Effects of foodservice consumers’ perceptions of face recognition payment on attitude, desire, and behavioral intentions: a cross-cultural study16
Unveiling the mediating effects of destination gender on tourist loyalty16
Boosting travel desire through secure attachment: examining travel influencers’ impact via attachment and social comparison theories16
How does the metaverse transform festival tourism? A Cognitive-Affective Personality System (CAPS) theory16
Understanding seasonal and diurnal variations of inter-city tourism destination network16
Understanding the importance of café portable cup design and environmental concerns on green on-the-go consumption: a comparative study of gender16
What do foot pilgrims appreciate? Symmetric and asymmetric effects of pilgrim hostel attributes on satisfaction along the Camino de Santiago15
The perceived reliability and adoption intention towards human-generated content vs. AI-generated content for travel planning: a moderating role of travel persona15
How does gastronomy information presentation quality in social media affect the gastronomy destination image formation of travelers? A study on three gastronomy cities15
Effects of tourists’ online self-disclosure depth on readers’ visit intentions: mediating roles of perceived social distance and perceived self-expressiveness15
Exploring tourist perceptions of artificial intelligence devices in the hotel industry: impact of industry 4.014
Exploring multifaceted pathways: understanding behavioral formation in green tourism selection through fsQCA14
A cross-cultural multilevel investigation on memorable destination local food consumption experience and food personality traits14
Wellness tourism experience and destination brand love14
A patterns perspective of customers’ brand experiences with robotics in hospitality14
Environmental, social, and governance (ESG) measurement in the tourism and hospitality industry: views from a developing country13
Green rush in Phuket: big-data evidence of cannabis commercialization in a tourism-centric area13
Double blades: does a sharing platform benefit from integration to a popular OTA platform?13
Human–robot collaboration in restaurant kitchens: how collaborative chefs foster consumers’ willingness to pay a premium13
Constructing a sensory model of Chinese luxury hotel experiences from mental imagery perspective13
Airline and hotel loyalty programme diversity and choice: effects of personality, cultural, and socio-demographic factors13
Examining the sensory impressions, value perception, and behavioral responses of tourists: the case of floating markets in Thailand13
Fear of missing out and revenge travelling: the role of contextual trust, experiential risk, and cognitive image of destination13
Tourist acceptance of ChatGPT in travel services: the mediating role of parasocial interaction13
Internet addiction continuum and its moderating effect on augmented reality application experiences: digital natives versus older users12
Should I believe this review? The impact of nicknames on perceived authenticity of online reviews in peer-to-peer accommodation12
Human values and traveler behaviors: metaverse for conferences and meetings12
Destination competitiveness research over the past three decades: a computational literature review using topic modelling12
Ethics for tourism: integrating Confucian harmony and ethical beliefs into animal tourism11
The multi-method approach to analyzing motivations and perceived travel risks: impacts on domestic tourists’ adaptive behaviors and tourism destination advocacy11
Authenticity and perceived transformation of pilgrimage tourism: exploring the serial mediating effects of mindfulness and spirituality11
Revenge tourism after the lockdown: based on the SOR framework and extended TPB model11
Influencing factors of empty nest family tourism consumption11
Perceived risk in hospitality and tourism scholarship: a systematic review and future research agenda11
Planting the seed: how travel inspiration shapes dreams11
Anthropomorphism and OTA chatbot adoption: a mixed methods study11
Exploring how live streaming affects immediate buying behavior and continuous watching intention: A multigroup analysis10
Do you trust ChatGPTs? Effects of the ethical and quality issues of generative AI on travel decisions10
Beneficial or troublesome? Revealing the double-edged effects of tourism live streaming affordances on viewers’ engagement10
Are you ready for a contactless future? A multi-group analysis of experience, delight, customer equity, and trust based on the Technology Readiness Index 2.010
Special issue: sustainable development goals in tourism in the era of artificial intelligence and robotics9
Exploring regenerative tourism: consumer perspectives on inspiration, legacy, and morality9
Do you “like” my tweets? Exploring verbal and visual cues in traveler’s dual-coding process9
Designing an ecotourism supply chain considering outsourcing, advertising and discount options9
Impact of sustainable tourists’ behavior on the sustainability status of coastal tourism: the role of artificial intelligence9
Effects of various attributes of artificial intelligence-based corporate social responsibility on emotional benefits and consumer-helping behaviors within the hospitality industry9
How cannabis tourism regulation and self-regulation shape resident support for ethical cannabis tourism9
Emotional or rational? Effective ESG advertising messages for travel enterprises9
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