OOIR: Observatory of International Research

Papers

(The TQCC of Journal of Travel & Tourism Marketing is 17. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2021-04-01 to 2025-04-01.)

Article	Citations
Psychological dynamics in the metaverse: evaluating perceived values, attitude, and behavioral intention in metaverse events	105
Relaxing in a cup of coffee: the complex interplay of nature-based physical environment, mental health, and connectedness-to-nature	92
Salient health goal, salient restoration? A transformative model of wellness tourism	79
Impact of perceptions of ESG on organization-based self-esteem, commitment, and intention to stay	70
Influencer marketing effectiveness: giving competence, receiving credibility	59
Exploring the factors that influence customers’ willingness to switch from traditional hotels to green hotels	54
Understanding the opaque priority of safety measures and hotel customer choices after the COVID-19 pandemic: an application of discrete choice analysis	51
Causal-predictive model of customer lifetime/influence value: mediating roles of memorable experiences and customer engagement in hotels and airlines	48
What would you sacrifice for the ‘gram? Developing and testing the Social Media Sacrifice Scale (SMSS)	47
Beyond human drivers: understanding female tourists’ acceptance of autonomous vehicles in tourism	47
Mind the voice! The effect of service robot voice vividness on service failure tolerance	46
Multi-experiences in the art performance tourism: Integrating experience economy model with flow theory	40
Well-known or well-liked? The effects of brand reputation on customers’ responses to service failure	38
The influence of perceived risks on yacht voyagers’ service appraisals: evaluating customer-to-customer interaction as a risk dimension	38
Effects of foodservice consumers’ perceptions of face recognition payment on attitude, desire, and behavioral intentions: a cross-cultural study	37
Experiencing authenticity in organic and staged settings: does it matter for tourists?	36
Self-decisions versus other-decisions in adventure tourism	35
Effects of the spatial environment on tourists’ willingness to adopt robot services	34
Exploring a pent-up travel: constraint-negotiation model	34
Understanding seasonal and diurnal variations of inter-city tourism destination network	33
Inspiration and wellness tourism: the role of cognitive appraisal	33
How can hotels Co-create value through the localized mini bar in the room: discrete choice modeling approach with CSR strategies with local products	33
Crossing the chasm: resistance to and adoption of Airbnb by Chinese consumers	31
Business models of multisided platforms for in-destination tours and activities: a morphological analysis approach	31
Customer views on comprehensive green hotel selection attributes and analysis of importance-performance	29

Correction	27
The industry-academia gap on the corporate governance issues in tourism and hospitality: A critical review and future research suggestions	27
How to create tourists’ enjoyment? critical factors and strategic configurations for cultural and creative tourists’ enjoyment	26
Self-check-in kiosk quality and airline non-contact service maximization: how to win air traveler satisfaction and loyalty in the post-pandemic world?	26
Satellite fans’ team identification, nostalgia, customer equity and revisit intention: symmetric and asymmetric analysis	26
Determinants of tourists’ intentions to agrotourism in vietnam from perspectives of Value – Belief – Norm theory	26
Travel and Tourism Marketing in the age of the conscious tourists: a study on CSR and tourist brand advocacy	25
Will you choose a low-rating hotel that offers promotions? – Insights from the prospect theory	25
Role of restorative natural environments in predicting hikers’ pro-environmental behavior in a nature trail context	24
Exploring regenerative tourism: consumer perspectives on inspiration, legacy, and morality	24
Value co-destruction in tourism and hospitality: a systematic literature review and future research agenda	24
Restoration path of small tourism enterprise managers’ confidence in the COVID-19 period	23
Transformative perspectives of tourism: dialogical perceptiveness	23
Emotional or rational? Effective ESG advertising messages for travel enterprises	22
Online travel information filtering: Role of commercial cues in trust and distrust mechanisms	22
Unveiling the mediating effects of destination gender on tourist loyalty	22
Cultivating and disseminating a festival image: the case of the Qingdao International Beer Festival	22
How does gastronomy information presentation quality in social media affect the gastronomy destination image formation of travelers? A study on three gastronomy cities	21
Opportunity or destiny: how do market knowledge resources and absorptive capacities lead to competitive advantage for travel agencies?	21
Multi-method investigations of the impact of lockdown relaxation on tourists’ and residents’ movements	20
Identifying the nature of authentic and fake reviews in restaurant context	20
Impact of green brand authenticity on warm glow, green satisfaction, and willingness to pay more	20
How leaders exploited the frontline hospitality employees through distress and service sabotage?	19
The interaction effect of endorser type and destination stereotype on destination evaluation	19
Unraveling the difference mechanism of authenticity experience in determining antecedents and consequences of destination loyalty	19
#StayHome today so we can #TravelTomorrow: tourism destinations’ digital marketing strategies during the Covid-19 pandemic	19
Facilitating the pursuit of digital detox tourism with authentic personality	18
Understanding the importance of café portable cup design and environmental concerns on green on-the-go consumption: a comparative study of gender	18
Does a virtual trip evoke travelers’ nostalgia and derive intentions to visit the destination, a similar destination, and share?: Nostalgia-motivated tourism	17
Role of physical environment and green natural environment of pet-accompanying tourism sites in generating pet owners’ life satisfaction	17
Factors influencing behavioral intention to use facial recognition payment in the restaurant industry: a comparative analysis of China and Malaysia	17
Hotel data privacy: strategies to reduce customers’ emotional violations, privacy concerns, and switching intention	17
Boosting travel desire through secure attachment: examining travel influencers’ impact via attachment and social comparison theories	17