OOIR: Observatory of International Research

Papers

(The TQCC of Journal of Travel & Tourism Marketing is 21. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2022-01-01 to 2026-01-01.)

Article	Citations
Salient health goal, salient restoration? A transformative model of wellness tourism	143
What would you sacrifice for the ‘gram? Developing and testing the Social Media Sacrifice Scale (SMSS)	111
Inspiration and wellness tourism: the role of cognitive appraisal	90
Analysis of travel mobility under Covid-19: application of network science	85
How do tourists’ memorable local gastronomy experiences and their personal gastronomic traits influence destination loyalty? A fuzzy set approach	82
Multi-method investigations of the impact of lockdown relaxation on tourists’ and residents’ movements	69
From perception to decision: key factors influencing destination choice explored-insights from ANN and SEM comparative analysis	65
Impact of customer environmental attitude-behavior gap	56
Effects of the presentation of destination paradoxical features on tourists’ travel intention: the mediating role of destination personality clarity and personality originality with the moderating rol	53
From participant to creator: the positive effects of dressing up experiences in tourism	53
Influence of vegan attributes on hotel consumption value, perceived advantages, and word-of-mouth and revisit intentions	50
Mental health issues and revenge tourism	49
Metaverse in tourism: drivers and hindrances from stakeholders’ perspective	48
Will sensory impressions drive the intention to revisit? An empirical study in the rural tourism	47
Message framing strategies in promoting tourists’ pro-environmental behavioral intentions: the interaction of social distance and message framing	47
What drives impulsive travel intention in tourism live streaming? A chain mediation model based on SOR framework	44
Converting idol attachment into place attachment: a study of fan tourists’ idol-following travel	44
Prestige, social return and intent to travel: making sense of how consumers use the prestige conveyed by travel to signal status	44
To return or not to return? Identifying VFR travel constraints during the pandemic	40
Traveling alone, reviewing differently: identifying distinctive hotel evaluation behaviors of solo travelers	39
How to enhance behavioral intentions in the context of indoor smart farm restaurants: focusing on internal environmental locus of control	37
Effect of customers’ skepticism toward CSR practices on customers’ behavior in luxury service context	37
Research hotspots, future trends and influencing factors of tourism carbon footprint: a bibliometric analysis	35
Rescaling outbound tourism motivation: new insights from tourists with mild dementia	35
From virtual to reality: how online gamification applications promote travel intention	34

Projected image of Taquile Island-Peru: an unsupervised learning approach with AI-supported video analytics of promotional content on TikTok	34
Compensatory consumption and unplanned purchases: the moderating role of the decision frame effect	34
The antecedents and consequences of brand authenticity in the restaurant industry: robot service employees versus human service employees	33
Thailand tourism: a systematic review	33
What makes integrated resort attractive? Exploring the role of experience encounter elements	32
Experiencing authenticity in organic and staged settings: does it matter for tourists?	31
Improving booking rates in online hotel search using a mixture of neural networks	31
How can hotels Co-create value through the localized mini bar in the room: discrete choice modeling approach with CSR strategies with local products	31
What attributes affect customer satisfaction in green restaurants? An aspect-based sentiment analysis approach	31
The industry-academia gap on the corporate governance issues in tourism and hospitality: A critical review and future research suggestions	31
Will you choose a low-rating hotel that offers promotions? – Insights from the prospect theory	30
Beyond human drivers: understanding female tourists’ acceptance of autonomous vehicles in tourism	29
Exploring a pent-up travel: constraint-negotiation model	29
Forecasting tourism demand with medical search query: attracting tourists with medical treatments	29
How leaders exploited the frontline hospitality employees through distress and service sabotage?	28
Opportunity or destiny: how do market knowledge resources and absorptive capacities lead to competitive advantage for travel agencies?	28
Impact of green brand authenticity on warm glow, green satisfaction, and willingness to pay more	28
ESG themes of the restaurant industry: a comparison between full-service and limited-service restaurants	28
Pro-environmental behavior in tourism and hospitality: science mapping of present and future trends	27
Exploring travel envy and social return in domestic travel: a cross-generational analysis	27
Advancing service automation technology in tourism for sustainable development goals: a review and agenda for theories, contexts, methodologies and actions	27
Beyond religious tourism: revolutionizing Templestay as a mental health intervention through wellness tourism	26
Is ChatGPT the right technology for service individualization and value co-creation? evidence from the travel industry	25
The effect of service robot use on tourism staff career identity: an experimental study	25
Choice overload on travel decisions: the paradox of variety	25
Beyond safety: investigating safety communication as a destination promotion tool using psychophysiological measures	24
How new technology impacts airport’s service quality and behavioral intentions	23
When festitivity meets heritage site: co-developed experience through the lens of situated cognition	23
From stage to a sense of place: the power of tourism performing arts storytelling for sustainable tourism growth	22
Engaging with avatar in virtual regenerative tourism	22
How do social media tourist images influence destination attitudes? Effects of social comparison and envy	22
Rural tourism product promotion: a comparison of message framing techniques	21
Response style bias in tourism research: using item response tree models to reduce measurement error	21
The impacts of technology-led event sustainability consumption values on personal social responsibility and collective psychological outcomes	21