OOIR: Observatory of International Research

Papers

(The TQCC of Journal of Travel & Tourism Marketing is 20. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2021-11-01 to 2025-11-01.)

Article	Citations
What would you sacrifice for the ‘gram? Developing and testing the Social Media Sacrifice Scale (SMSS)	133
Salient health goal, salient restoration? A transformative model of wellness tourism	103
Inspiration and wellness tourism: the role of cognitive appraisal	89
From perception to decision: key factors influencing destination choice explored-insights from ANN and SEM comparative analysis	84
Impact of customer environmental attitude-behavior gap	75
Analysis of travel mobility under Covid-19: application of network science	75
How do tourists’ memorable local gastronomy experiences and their personal gastronomic traits influence destination loyalty? A fuzzy set approach	66
Multi-method investigations of the impact of lockdown relaxation on tourists’ and residents’ movements	63
Effects of the presentation of destination paradoxical features on tourists’ travel intention: the mediating role of destination personality clarity and personality originality with the moderating rol	50
From participant to creator: the positive effects of dressing up experiences in tourism	48
Mental health issues and revenge tourism	47
Influence of vegan attributes on hotel consumption value, perceived advantages, and word-of-mouth and revisit intentions	47
Metaverse in tourism: drivers and hindrances from stakeholders’ perspective	45
Will sensory impressions drive the intention to revisit? An empirical study in the rural tourism	42
Converting idol attachment into place attachment: a study of fan tourists’ idol-following travel	42
Message framing strategies in promoting tourists’ pro-environmental behavioral intentions: the interaction of social distance and message framing	41
What drives impulsive travel intention in tourism live streaming? A chain mediation model based on SOR framework	40
How to enhance behavioral intentions in the context of indoor smart farm restaurants: focusing on internal environmental locus of control	38
Prestige, social return and intent to travel: making sense of how consumers use the prestige conveyed by travel to signal status	37
To return or not to return? Identifying VFR travel constraints during the pandemic	37
Evolutionary selection for travel agencies under COVID-19 adversity through the lens of life history theory	36
Effect of customers’ skepticism toward CSR practices on customers’ behavior in luxury service context	36
Traveling alone, reviewing differently: identifying distinctive hotel evaluation behaviors of solo travelers	35
Research hotspots, future trends and influencing factors of tourism carbon footprint: a bibliometric analysis	35
Host facial features and Airbnb listing prices: a spatial hedonic pricing approach	34

Projected image of Taquile Island-Peru: an unsupervised learning approach with AI-supported video analytics of promotional content on TikTok	34
What attributes affect customer satisfaction in green restaurants? An aspect-based sentiment analysis approach	34
Compensatory consumption and unplanned purchases: the moderating role of the decision frame effect	32
Rescaling outbound tourism motivation: new insights from tourists with mild dementia	32
Thailand tourism: a systematic review	31
From virtual to reality: how online gamification applications promote travel intention	30
Exploring a pent-up travel: constraint-negotiation model	29
The antecedents and consequences of brand authenticity in the restaurant industry: robot service employees versus human service employees	29
What makes integrated resort attractive? Exploring the role of experience encounter elements	29
Improving booking rates in online hotel search using a mixture of neural networks	28
The industry-academia gap on the corporate governance issues in tourism and hospitality: A critical review and future research suggestions	27
Experiencing authenticity in organic and staged settings: does it matter for tourists?	27
Beyond human drivers: understanding female tourists’ acceptance of autonomous vehicles in tourism	27
How can hotels Co-create value through the localized mini bar in the room: discrete choice modeling approach with CSR strategies with local products	26
Will you choose a low-rating hotel that offers promotions? – Insights from the prospect theory	26
How leaders exploited the frontline hospitality employees through distress and service sabotage?	26
Forecasting tourism demand with medical search query: attracting tourists with medical treatments	25
Pro-environmental behavior in tourism and hospitality: science mapping of present and future trends	25
Impact of green brand authenticity on warm glow, green satisfaction, and willingness to pay more	25
ESG themes of the restaurant industry: a comparison between full-service and limited-service restaurants	25
Advancing service automation technology in tourism for sustainable development goals: a review and agenda for theories, contexts, methodologies and actions	25
Opportunity or destiny: how do market knowledge resources and absorptive capacities lead to competitive advantage for travel agencies?	25
Conflicts in communities and residents’ attitudes toward the impacts of cruise tourism in the Bahamas	25
Exploring travel envy and social return in domestic travel: a cross-generational analysis	24
The effect of service robot use on tourism staff career identity: an experimental study	24
Is ChatGPT the right technology for service individualization and value co-creation? evidence from the travel industry	24
Beyond religious tourism: revolutionizing Templestay as a mental health intervention through wellness tourism	23
Revenge travel: nostalgia and desire for leisure travel post COVID-19	22
How do social media tourist images influence destination attitudes? Effects of social comparison and envy	21
Beyond safety: investigating safety communication as a destination promotion tool using psychophysiological measures	21
When festitivity meets heritage site: co-developed experience through the lens of situated cognition	21
Choice overload on travel decisions: the paradox of variety	21
How new technology impacts airport’s service quality and behavioral intentions	21
Engaging with avatar in virtual regenerative tourism	21
From stage to a sense of place: the power of tourism performing arts storytelling for sustainable tourism growth	20
Color saturation effect in hotel images: moderating roles of travel purpose and busy mindset	20