Journal of International Marketing

Papers
(The H4-Index of Journal of International Marketing is 14. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2022-08-01 to 2026-08-01.)
ArticleCitations
Live Streaming Use and International Seller Sales Performance: An Information Economics Perspective84
Cultural Influences on Privacy Calculus in Loyalty Programs: An Analysis of Individual and National-Level Cultural Values42
Local–Global Cobrand Positioning and Consumer Evaluations in Emerging Markets31
Food Matters: The Role of International (Marketing) Efforts in Addressing a Looming Climate Threat30
Expanding Trust Repair Theory Through Renqing: Reflections on25
Consumers’ Environmental Sustainability Beliefs and Activism: A Cross-Cultural Examination25
Managing the Challenge of Luxury Democratization: A Multicountry Analysis23
The Predictor Role of Perceived Consumer Effectiveness and Environmental Concern in Consumer Green Behavior: A Meta-Analysis with Cultural-Level Moderators22
Promising Happiness in Light of International Advertising Standardization: Religiosity and Religious Priming Overshadow Cross-Cultural Factors18
Emerging Market Firms’ Internationalization Pricing Strategies: The Role of Country of Origin and Organizational Learning17
Indulge or Reduce? A Cross-Country Investigation of Consumption Patterns Following Pandemic Lockdowns16
Physical and Digital Privacy: How Developed and Developing Countries Differ in Both Vulnerability and Protection16
Becoming TikTok Famous: Strategies for Global Brands to Engage Consumers in an Emerging Market15
The Effect of Cross-Cultural Dimensions on the Manifestation of Customer Engagement Behaviors14
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