Journal of International Marketing

Papers
(The H4-Index of Journal of International Marketing is 16. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2021-04-01 to 2025-04-01.)
ArticleCitations
Consumers’ Environmental Sustainability Beliefs and Activism: A Cross-Cultural Examination148
Live Streaming Use and International Seller Sales Performance: An Information Economics Perspective43
Local–Global Cobrand Positioning and Consumer Evaluations in Emerging Markets42
Revisiting Middle-Class Consumers in Africa: A Cross-Country City-Based Investigation Outlining Implications for International Marketers36
Marketing Capabilities, Strategy, and Performance in International Small- and Medium-Sized Enterprises36
Food Matters: The Role of International (Marketing) Efforts in Addressing a Looming Climate Threat35
When “Global” Becomes a Challenge: The Role of Freshness in Food Brand Preference Formation33
Consequences of Multigenerational Services Adoption Behavior: Global Client Engagement30
Untangling the Influence of Corporate Sustainability on Export Intensity: The Moderating Role of R&D Intensity28
Distance and Preference for Full Versus Shared Control: The Moderating Role of Decision-Maker Self-Construal24
Timing Market Entry: The Mediation Effect of Market Potential19
Local Impact of Global Crises, Institutional Trust, and Consumer Well-Being: Evidence from the COVID-19 Pandemic18
Cultural Influences on Privacy Calculus in Loyalty Programs: An Analysis of Individual and National-Level Cultural Values16
Managing the Challenge of Luxury Democratization: A Multicountry Analysis16
An Inquiry into Effective Salesperson Social Media Use in Multinational Versus Local Firms16
The Karmic Debt of Pollution Haven Hypothesis: Subnational Environmental Regulatory Pressure and Foreign Divestment from an Emerging Market16
Choices and Consequences: Recommendations for an Improved Understanding of Cultural Distance in International Marketing Research16
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