Journal of International Marketing

Papers
(The H4-Index of Journal of International Marketing is 15. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2021-10-01 to 2025-10-01.)
ArticleCitations
Local–Global Cobrand Positioning and Consumer Evaluations in Emerging Markets58
Live Streaming Use and International Seller Sales Performance: An Information Economics Perspective46
Consumers’ Environmental Sustainability Beliefs and Activism: A Cross-Cultural Examination43
Food Matters: The Role of International (Marketing) Efforts in Addressing a Looming Climate Threat38
Cultural Influences on Privacy Calculus in Loyalty Programs: An Analysis of Individual and National-Level Cultural Values26
Expanding Trust Repair Theory Through Renqing: Reflections on25
Managing the Challenge of Luxury Democratization: A Multicountry Analysis23
The Predictor Role of Perceived Consumer Effectiveness and Environmental Concern in Consumer Green Behavior: A Meta-Analysis with Cultural-Level Moderators23
Effective Small and Medium-Sized Enterprise Import Strategy: Its Drivers, Moderators, and Outcomes22
Becoming TikTok Famous: Strategies for Global Brands to Engage Consumers in an Emerging Market21
Indulge or Reduce? A Cross-Country Investigation of Consumption Patterns Following Pandemic Lockdowns20
Well-Being in a Global World—The Role of International Marketing: An Editorial19
Emerging Market Firms’ Internationalization Pricing Strategies: The Role of Country of Origin and Organizational Learning19
Physical and Digital Privacy: How Developed and Developing Countries Differ in Both Vulnerability and Protection16
Promising Happiness in Light of International Advertising Standardization: Religiosity and Religious Priming Overshadow Cross-Cultural Factors16
The Effect of Cross-Cultural Dimensions on the Manifestation of Customer Engagement Behaviors15
How to Go GloCal: Omni-Brand Orientation Framework15
Choice Deprivation, Choice Overload, and Satisfaction with Choices Across Six Nations15
The Roles of Legacy Versus Social Media Information Seeking in American and Chinese Consumers’ Hoarding During COVID-1915
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