OOIR: Observatory of International Research

Papers

(The median citation count of Journal of International Marketing is 5. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2021-07-01 to 2025-07-01.)

Article	Citations
Local–Global Cobrand Positioning and Consumer Evaluations in Emerging Markets	51
Live Streaming Use and International Seller Sales Performance: An Information Economics Perspective	45
Food Matters: The Role of International (Marketing) Efforts in Addressing a Looming Climate Threat	39
Cultural Influences on Privacy Calculus in Loyalty Programs: An Analysis of Individual and National-Level Cultural Values	36
Consumers’ Environmental Sustainability Beliefs and Activism: A Cross-Cultural Examination	34
Managing the Challenge of Luxury Democratization: A Multicountry Analysis	28
The Predictor Role of Perceived Consumer Effectiveness and Environmental Concern in Consumer Green Behavior: A Meta-Analysis with Cultural-Level Moderators	22
Effective Small and Medium-Sized Enterprise Import Strategy: Its Drivers, Moderators, and Outcomes	22
Indulge or Reduce? A Cross-Country Investigation of Consumption Patterns Following Pandemic Lockdowns	21
Well-Being in a Global World—The Role of International Marketing: An Editorial	20
Emerging Market Firms’ Internationalization Pricing Strategies: The Role of Country of Origin and Organizational Learning	20
Physical and Digital Privacy: How Developed and Developing Countries Differ in Both Vulnerability and Protection	19
Promising Happiness in Light of International Advertising Standardization: Religiosity and Religious Priming Overshadow Cross-Cultural Factors	19
Becoming TikTok Famous: Strategies for Global Brands to Engage Consumers in an Emerging Market	18
How to Go GloCal: Omni-Brand Orientation Framework	16
The Effect of Cross-Cultural Dimensions on the Manifestation of Customer Engagement Behaviors	15
The Roles of Legacy Versus Social Media Information Seeking in American and Chinese Consumers’ Hoarding During COVID-19	15
Special issue on Data and Methodological Issues for New Insights in Global Marketing: A Commentary	13
Choice Deprivation, Choice Overload, and Satisfaction with Choices Across Six Nations	13
An Inquiry into Effective Salesperson Social Media Use in Multinational Versus Local Firms	13
The Antecedents and Consequences of Local Product-Ethnicity Perception—A Study of an Asian Advanced Emerging Market	13
Consequences of Multigenerational Services Adoption Behavior: Global Client Engagement	13
Corporate Sociopolitical Activism and Language Strategies for Mitigating Animosity in a Host Country	11
Exploratory Search and International Performance: When Do Local Alliances Matter?	11
Can Experience with International Alliances Help Firms Navigate Jolts? A Study of Resilience Amid the Dot-Com Bubble Burst	10

Geometrical Measurement of Cultural Differences	9
Propelling International Marketing Research with Geospatial Data	9
Introduction to the Special Issue on Theory and Practice in Global Marketing (TPGM)	9
Global Events Demand Global Data: COVID-19 Crisis Responses and the Future of Selling and Sales Management Around the Globe	9
Analyzing Brand Strategy on an International Scale: The Sponsorship Performance Cycle in Formula One Racing	9
Scarcity Appeals in Cross-Cultural Settings: A Comprehensive Framework	8
Firm International Experience in Global Markets: A Systematic Literature Review and Reconceptualization	8
Marketing Agility in Subsidiaries: Market Orientation and Marketing Program Standardization as the “Twin Engines” of Performance	8
How Much Does Domestic Location Matter for B2B Firms’ Export Intensity? A Variance Decomposition Study	8
We Are Not All the Same: The Influence of Personal Cultural Orientations on Vulnerable Consumers’ Financial Well-Being	8
What Drives Royalty Rates in International Franchising?	8
Shall We Dance? Recreational Dance, Well-Being and Productivity Performance During COVID-19: A Three-Country Study	8
Distance and Preference for Full Versus Shared Control: The Moderating Role of Decision-Maker Self-Construal	7
How Consumers Behave in a Crisis: International Lessons (and Innovations) from COVID-19	7
Entrepreneurs’ Social Ties and International Digital Entrepreneurial Marketing in Small and Medium-Sized Enterprise Internationalization	6
Shifting Standards in Consumer Evaluations of Global and Local Brands After Product-Harm Crises	6
“A Whiter Shade of Pale”: Whiteness, Female Beauty Standards, and Ethical Engagement Across Three Cultures	6
The Fresh Start Mindset: A Cross-National Investigation and Implications for Environmentally Friendly Global Brands	5
Cultural Differences in an Artificial Representation of the Human Emotional Brain System: A Deep Learning Study	5
Understanding the Coevolution of Ad Spend by Media Channel and Retail Format Sales at the Country Level: A Multicountry Examination	5
Synergy Versus Trade-Off: The Influence of National Philanthropic Environment and Industry on the Relationship Between Research and Development and Corporate Social Responsibility	5
Unpacking the Role of Ethical Leadership in the Era of Sustainable Development Goals and Values-Based Marketing	5
Brand Origin Effects During Economic Declines: Evidence from an Emerging Market	5
Standardization and Adaptation as a Coconstituted Process: The Pursuit of Relational Fit in International Markets	5
The Influence of Culture and Gender in Luxury Brand Consumption: A Comparison Across Western and Eastern Culture Consumers	5
Cultural Drivers of Health Engagement	5
The Future of Research on International Selling and Sales Management	5