OOIR: Observatory of International Research

Papers

(The median citation count of Journal of International Marketing is 7. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2022-05-01 to 2026-05-01.)

Article	Citations
Local–Global Cobrand Positioning and Consumer Evaluations in Emerging Markets	75
Consumers’ Environmental Sustainability Beliefs and Activism: A Cross-Cultural Examination	36
Cultural Influences on Privacy Calculus in Loyalty Programs: An Analysis of Individual and National-Level Cultural Values	35
Live Streaming Use and International Seller Sales Performance: An Information Economics Perspective	32
Food Matters: The Role of International (Marketing) Efforts in Addressing a Looming Climate Threat	28
Managing the Challenge of Luxury Democratization: A Multicountry Analysis	28
The Predictor Role of Perceived Consumer Effectiveness and Environmental Concern in Consumer Green Behavior: A Meta-Analysis with Cultural-Level Moderators	21
Expanding Trust Repair Theory Through Renqing: Reflections on	21
Well-Being in a Global World—The Role of International Marketing: An Editorial	21
Indulge or Reduce? A Cross-Country Investigation of Consumption Patterns Following Pandemic Lockdowns	18
Promising Happiness in Light of International Advertising Standardization: Religiosity and Religious Priming Overshadow Cross-Cultural Factors	17
Physical and Digital Privacy: How Developed and Developing Countries Differ in Both Vulnerability and Protection	16
Emerging Market Firms’ Internationalization Pricing Strategies: The Role of Country of Origin and Organizational Learning	15
Becoming TikTok Famous: Strategies for Global Brands to Engage Consumers in an Emerging Market	15
Consequences of Multigenerational Services Adoption Behavior: Global Client Engagement	14
The Effect of Cross-Cultural Dimensions on the Manifestation of Customer Engagement Behaviors	14
Juggling Markets and Products: How Does Ambidexterity Impact Export Performance?	13
What Is International Marketing? A Look at the Present, the Future, and New Initiatives in JIM	12
Can Experience with International Alliances Help Firms Navigate Jolts? A Study of Resilience Amid the Dot-Com Bubble Burst	12
An Inquiry into Effective Salesperson Social Media Use in Multinational Versus Local Firms	12
Commentary on Cui et al. (2025): Restoring Trust with Heart—Renqing, Relational Norms, and Cultural Intelligence in B2B Marketing	12
Exploratory Search and International Performance: When Do Local Alliances Matter?	12
Corporate Sociopolitical Activism and Language Strategies for Mitigating Animosity in a Host Country	12
Introduction to the Special Issue on Theory and Practice in Global Marketing (TPGM)	11
Global Events Demand Global Data: COVID-19 Crisis Responses and the Future of Selling and Sales Management Around the Globe	11

Analyzing Brand Strategy on an International Scale: The Sponsorship Performance Cycle in Formula One Racing	10
The Journal of International Marketing on Consumer Vulnerability, Social Class, and Resilience	10
Generative AI for Video Translation: Consumer Evaluation in International Markets	10
We Are Not All the Same: The Influence of Personal Cultural Orientations on Vulnerable Consumers’ Financial Well-Being	10
Propelling International Marketing Research with Geospatial Data	10
Scarcity Appeals in Cross-Cultural Settings: A Comprehensive Framework	9
Marketing Agility in Subsidiaries: Market Orientation and Marketing Program Standardization as the “Twin Engines” of Performance	9
Institutional Distances and International E-Commerce Firms’ Standardization of Online Offers and Services	9
What Drives Royalty Rates in International Franchising?	9
How Much Does Domestic Location Matter for B2B Firms’ Export Intensity? A Variance Decomposition Study	9
Firm International Experience in Global Markets: A Systematic Literature Review and Reconceptualization	8
How Consumers Behave in a Crisis: International Lessons (and Innovations) from COVID-19	8
Announcing the Journal of International Marketing Award Winners	8
Trademark Rights: The Impact of Joining the Madrid Protocol on International Marketing Alliances	8
Distance and Preference for Full Versus Shared Control: The Moderating Role of Decision-Maker Self-Construal	7
Cultural Differences in an Artificial Representation of the Human Emotional Brain System: A Deep Learning Study	7
The Future of Research on International Selling and Sales Management	7
Cultural Drivers of Health Engagement	7
What Makes a Product Cool? Consumer Perceptions of Product Coolness Across Three Cultures	7
Entrepreneurs’ Social Ties and International Digital Entrepreneurial Marketing in Small and Medium-Sized Enterprise Internationalization	7
Standardization and Adaptation as a Coconstituted Process: The Pursuit of Relational Fit in International Markets	7
Shifting Standards in Consumer Evaluations of Global and Local Brands After Product-Harm Crises	7
“A Whiter Shade of Pale”: Whiteness, Female Beauty Standards, and Ethical Engagement Across Three Cultures	7
Brand Origin Effects During Economic Declines: Evidence from an Emerging Market	7
Understanding the Coevolution of Ad Spend by Media Channel and Retail Format Sales at the Country Level: A Multicountry Examination	7