OOIR: Observatory of International Research

Papers

(The median citation count of Journal of International Marketing is 8. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2022-06-01 to 2026-06-01.)

Article	Citations
Live Streaming Use and International Seller Sales Performance: An Information Economics Perspective	77
Cultural Influences on Privacy Calculus in Loyalty Programs: An Analysis of Individual and National-Level Cultural Values	38
Local–Global Cobrand Positioning and Consumer Evaluations in Emerging Markets	37
Consumers’ Environmental Sustainability Beliefs and Activism: A Cross-Cultural Examination	32
Expanding Trust Repair Theory Through Renqing: Reflections on	28
Food Matters: The Role of International (Marketing) Efforts in Addressing a Looming Climate Threat	28
Managing the Challenge of Luxury Democratization: A Multicountry Analysis	24
The Predictor Role of Perceived Consumer Effectiveness and Environmental Concern in Consumer Green Behavior: A Meta-Analysis with Cultural-Level Moderators	22
Promising Happiness in Light of International Advertising Standardization: Religiosity and Religious Priming Overshadow Cross-Cultural Factors	21
Indulge or Reduce? A Cross-Country Investigation of Consumption Patterns Following Pandemic Lockdowns	20
Emerging Market Firms’ Internationalization Pricing Strategies: The Role of Country of Origin and Organizational Learning	16
Physical and Digital Privacy: How Developed and Developing Countries Differ in Both Vulnerability and Protection	16
Becoming TikTok Famous: Strategies for Global Brands to Engage Consumers in an Emerging Market	15
The Effect of Cross-Cultural Dimensions on the Manifestation of Customer Engagement Behaviors	15
Consequences of Multigenerational Services Adoption Behavior: Global Client Engagement	14
Juggling Markets and Products: How Does Ambidexterity Impact Export Performance?	13
An Inquiry into Effective Salesperson Social Media Use in Multinational Versus Local Firms	13
What Is International Marketing? A Look at the Present, the Future, and New Initiatives in JIM	12
Commentary on Cui et al. (2025): Restoring Trust with Heart—Renqing, Relational Norms, and Cultural Intelligence in B2B Marketing	12
Exploratory Search and International Performance: When Do Local Alliances Matter?	12
Corporate Sociopolitical Activism and Language Strategies for Mitigating Animosity in a Host Country	12
Global Events Demand Global Data: COVID-19 Crisis Responses and the Future of Selling and Sales Management Around the Globe	12
We Are Not All the Same: The Influence of Personal Cultural Orientations on Vulnerable Consumers’ Financial Well-Being	11
Can Experience with International Alliances Help Firms Navigate Jolts? A Study of Resilience Amid the Dot-Com Bubble Burst	11
Analyzing Brand Strategy on an International Scale: The Sponsorship Performance Cycle in Formula One Racing	10

Scarcity Appeals in Cross-Cultural Settings: A Comprehensive Framework	10
Generative AI for Video Translation: Consumer Evaluation in International Markets	10
What Drives Royalty Rates in International Franchising?	10
Introduction to the Special Issue on Theory and Practice in Global Marketing (TPGM)	10
Propelling International Marketing Research with Geospatial Data	10
The Journal of International Marketing on Consumer Vulnerability, Social Class, and Resilience	10
Trademark Rights: The Impact of Joining the Madrid Protocol on International Marketing Alliances	9
Marketing Agility in Subsidiaries: Market Orientation and Marketing Program Standardization as the “Twin Engines” of Performance	9
Announcing the Journal of International Marketing Award Winners	9
Institutional Distances and International E-Commerce Firms’ Standardization of Online Offers and Services	9
How Much Does Domestic Location Matter for B2B Firms’ Export Intensity? A Variance Decomposition Study	9
Firm International Experience in Global Markets: A Systematic Literature Review and Reconceptualization	9
What Makes a Product Cool? Consumer Perceptions of Product Coolness Across Three Cultures	8
Entrepreneurs’ Social Ties and International Digital Entrepreneurial Marketing in Small and Medium-Sized Enterprise Internationalization	8
“A Whiter Shade of Pale”: Whiteness, Female Beauty Standards, and Ethical Engagement Across Three Cultures	8
Cultural Differences in an Artificial Representation of the Human Emotional Brain System: A Deep Learning Study	8
Distance and Preference for Full Versus Shared Control: The Moderating Role of Decision-Maker Self-Construal	8
Shifting Standards in Consumer Evaluations of Global and Local Brands After Product-Harm Crises	8