Journal of International Marketing

Papers
(The TQCC of Journal of International Marketing is 12. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2022-05-01 to 2026-05-01.)
ArticleCitations
Local–Global Cobrand Positioning and Consumer Evaluations in Emerging Markets75
Consumers’ Environmental Sustainability Beliefs and Activism: A Cross-Cultural Examination36
Cultural Influences on Privacy Calculus in Loyalty Programs: An Analysis of Individual and National-Level Cultural Values35
Live Streaming Use and International Seller Sales Performance: An Information Economics Perspective32
Managing the Challenge of Luxury Democratization: A Multicountry Analysis28
Food Matters: The Role of International (Marketing) Efforts in Addressing a Looming Climate Threat28
Well-Being in a Global World—The Role of International Marketing: An Editorial21
The Predictor Role of Perceived Consumer Effectiveness and Environmental Concern in Consumer Green Behavior: A Meta-Analysis with Cultural-Level Moderators21
Expanding Trust Repair Theory Through Renqing: Reflections on21
Indulge or Reduce? A Cross-Country Investigation of Consumption Patterns Following Pandemic Lockdowns18
Promising Happiness in Light of International Advertising Standardization: Religiosity and Religious Priming Overshadow Cross-Cultural Factors17
Physical and Digital Privacy: How Developed and Developing Countries Differ in Both Vulnerability and Protection16
Emerging Market Firms’ Internationalization Pricing Strategies: The Role of Country of Origin and Organizational Learning15
Becoming TikTok Famous: Strategies for Global Brands to Engage Consumers in an Emerging Market15
The Effect of Cross-Cultural Dimensions on the Manifestation of Customer Engagement Behaviors14
Consequences of Multigenerational Services Adoption Behavior: Global Client Engagement14
Juggling Markets and Products: How Does Ambidexterity Impact Export Performance?13
Exploratory Search and International Performance: When Do Local Alliances Matter?12
Corporate Sociopolitical Activism and Language Strategies for Mitigating Animosity in a Host Country12
What Is International Marketing? A Look at the Present, the Future, and New Initiatives in JIM12
Can Experience with International Alliances Help Firms Navigate Jolts? A Study of Resilience Amid the Dot-Com Bubble Burst12
An Inquiry into Effective Salesperson Social Media Use in Multinational Versus Local Firms12
Commentary on Cui et al. (2025): Restoring Trust with Heart—Renqing, Relational Norms, and Cultural Intelligence in B2B Marketing12
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