Journal of International Marketing

Papers
(The TQCC of Journal of International Marketing is 11. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2021-06-01 to 2025-06-01.)
ArticleCitations
Local–Global Cobrand Positioning and Consumer Evaluations in Emerging Markets48
Food Matters: The Role of International (Marketing) Efforts in Addressing a Looming Climate Threat44
Live Streaming Use and International Seller Sales Performance: An Information Economics Perspective39
Consumers’ Environmental Sustainability Beliefs and Activism: A Cross-Cultural Examination38
Managing the Challenge of Luxury Democratization: A Multicountry Analysis34
Cultural Influences on Privacy Calculus in Loyalty Programs: An Analysis of Individual and National-Level Cultural Values34
The Predictor Role of Perceived Consumer Effectiveness and Environmental Concern in Consumer Green Behavior: A Meta-Analysis with Cultural-Level Moderators28
Effective Small and Medium-Sized Enterprise Import Strategy: Its Drivers, Moderators, and Outcomes24
Indulge or Reduce? A Cross-Country Investigation of Consumption Patterns Following Pandemic Lockdowns22
Well-Being in a Global World—The Role of International Marketing: An Editorial21
Promising Happiness in Light of International Advertising Standardization: Religiosity and Religious Priming Overshadow Cross-Cultural Factors20
Physical and Digital Privacy: How Developed and Developing Countries Differ in Both Vulnerability and Protection20
Emerging Market Firms’ Internationalization Pricing Strategies: The Role of Country of Origin and Organizational Learning19
Becoming TikTok Famous: Strategies for Global Brands to Engage Consumers in an Emerging Market18
How to Go GloCal: Omni-Brand Orientation Framework17
The Roles of Legacy Versus Social Media Information Seeking in American and Chinese Consumers’ Hoarding During COVID-1916
Choice Deprivation, Choice Overload, and Satisfaction with Choices Across Six Nations15
The Effect of Cross-Cultural Dimensions on the Manifestation of Customer Engagement Behaviors15
Consequences of Multigenerational Services Adoption Behavior: Global Client Engagement14
An Inquiry into Effective Salesperson Social Media Use in Multinational Versus Local Firms13
The Antecedents and Consequences of Local Product-Ethnicity Perception—A Study of an Asian Advanced Emerging Market12
Special issue on Data and Methodological Issues for New Insights in Global Marketing: A Commentary12
Exploratory Search and International Performance: When Do Local Alliances Matter?11
Corporate Sociopolitical Activism and Language Strategies for Mitigating Animosity in a Host Country11
Can Experience with International Alliances Help Firms Navigate Jolts? A Study of Resilience Amid the Dot-Com Bubble Burst11
Global Events Demand Global Data: COVID-19 Crisis Responses and the Future of Selling and Sales Management Around the Globe11
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