OOIR: Observatory of International Research

Papers

(The H4-Index of Journal of Interactive Marketing is 24. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2021-08-01 to 2025-08-01.)

Article	Citations
Sponsored Influencer Vlogs and Young Viewers: When Sponsorship Disclosure Does not Enhance Advertising Literacy, and Parental Mediation Backfires	158
Reducing Reactance to Ads by Voice Assistants: The Role of Ad Customization, Ad Personalization, and Privacy Customization	124
EXPRESS: Crowdsourcing Participation for Firms with Poor Reputations: The Role of Competitive Intensity and Firm-Oriented Motivations	69
A Seasonal Model with Dropout to Improve Forecasts of Purchase Levels	61
Getting the Recipe Right: How Content Combinations Drive Social Media Engagement Behaviors	61
How Do Implausible Tensile Price Claims Affect Consumer Perceptions of Deceptiveness and Consumer Willingness to Purchase in Online Environments?	52
Schadenfreude and Sympathy: Observer Reactions to Malicious Joy During Social Media Service Recovery	52
It’s Not Just a Game: Virtual Edgework and Subjective Well-Being in E-Sports	49
The Electronic Word-of-Mouth (eWOM) Implications of Mainstream Channel Distribution and Sales by Niche Brands	48
Sarcastic or Assertive: How Should Brands Reply to Consumers’ Uncivil Comments on Social Media in the Context of Brand Activism?	48
Corrigendum to Does Location Familiarity Increase Response to Mobile Ads?	46
Examining the Deferred Effects of Gaming Platform and Game Speed of Advergames on Memory, Attitude, and Purchase Intention	42
Examining the Impact of Sponsored Search Results on Choice: An Anchoring Perspective	40
How Humor Reduces the Impact of Negative Feedback on Social Media	37
Detecting Pain Points from User-Generated Social Media Posts Using Machine Learning	34
Beyond Strong Bonds: A Typology of and Motivational Insights into Online Brand Defenders	33
Community Gifting and Recipients’ Engagement with Peers and Influencers: Evidence from Natural Experiments on Twitch	31
The Market for Privacy: Understanding How Consumers Trade Off Privacy Practices	31
This We Promise You	30
How Chatbot Language Shapes Consumer Perceptions: The Role of Concreteness and Shared Competence	28
The Effects of Cultural Differences on Consumers’ Willingness to Share Personal Information	27
How Important Is Word of Mouth? Development, Validation, and Application of a Scale	26
Branded Content Experience in Social Media: Conceptualization, Scale Development, and Validation	25
Editorial Review Board	24
Human Is Gold: Why Premium Customers Hate Chatbots and What to Do About It	24

Editorial Review Board	24
Conversion in Music Streaming Services	24