OOIR: Observatory of International Research

Papers

(The H4-Index of Journal of Interactive Marketing is 22. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2021-06-01 to 2025-06-01.)

Article	Citations
Sponsored Influencer Vlogs and Young Viewers: When Sponsorship Disclosure Does not Enhance Advertising Literacy, and Parental Mediation Backfires	145
Getting the Recipe Right: How Content Combinations Drive Social Media Engagement Behaviors	115
EXPRESS: Crowdsourcing Participation for Firms with Poor Reputations: The Role of Competitive Intensity and Firm-Oriented Motivations	56
Reducing Reactance to Ads by Voice Assistants: The Role of Ad Customization, Ad Personalization, and Privacy Customization	56
A Seasonal Model with Dropout to Improve Forecasts of Purchase Levels	55
Schadenfreude and Sympathy: Observer Reactions to Malicious Joy During Social Media Service Recovery	49
How Do Implausible Tensile Price Claims Affect Consumer Perceptions of Deceptiveness and Consumer Willingness to Purchase in Online Environments?	48
Sarcastic or Assertive: How Should Brands Reply to Consumers’ Uncivil Comments on Social Media in the Context of Brand Activism?	46
It’s Not Just a Game: Virtual Edgework and Subjective Well-Being in E-Sports	43
Corrigendum to Does Location Familiarity Increase Response to Mobile Ads?	42
The Electronic Word-of-Mouth (eWOM) Implications of Mainstream Channel Distribution and Sales by Niche Brands	39
Examining the Deferred Effects of Gaming Platform and Game Speed of Advergames on Memory, Attitude, and Purchase Intention	38
Examining the Impact of Sponsored Search Results on Choice: An Anchoring Perspective	36
How Humor Reduces the Impact of Negative Feedback on Social Media	35
Detecting Pain Points from User-Generated Social Media Posts Using Machine Learning	32
Beyond Strong Bonds: A Typology of and Motivational Insights into Online Brand Defenders	29
This We Promise You	28
Community Gifting and Recipients’ Engagement with Peers and Influencers: Evidence from Natural Experiments on Twitch	27
The Market for Privacy: Understanding How Consumers Trade Off Privacy Practices	27
The Effects of Cultural Differences on Consumers’ Willingness to Share Personal Information	24
How Chatbot Language Shapes Consumer Perceptions: The Role of Concreteness and Shared Competence	23
How Important Is Word of Mouth? Development, Validation, and Application of a Scale	23
Conversion in Music Streaming Services	22
Branded Content Experience in Social Media: Conceptualization, Scale Development, and Validation	22