OOIR: Observatory of International Research

Papers

(The H4-Index of Journal of Interactive Marketing is 25. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2021-11-01 to 2025-11-01.)

Article	Citations
Crowdsourcing Participation for Firms with Poor Reputations: The Role of Competitive Intensity and Firm-Oriented Motivations	184
Sponsored Influencer Vlogs and Young Viewers: When Sponsorship Disclosure Does not Enhance Advertising Literacy, and Parental Mediation Backfires	83
Getting the Recipe Right: How Content Combinations Drive Social Media Engagement Behaviors	67
Reducing Reactance to Ads by Voice Assistants: The Role of Ad Customization, Ad Personalization, and Privacy Customization	60
Sarcastic or Assertive: How Should Brands Reply to Consumers’ Uncivil Comments on Social Media in the Context of Brand Activism?	58
How Do Implausible Tensile Price Claims Affect Consumer Perceptions of Deceptiveness and Consumer Willingness to Purchase in Online Environments?	58
A Seasonal Model with Dropout to Improve Forecasts of Purchase Levels	56
It’s Not Just a Game: Virtual Edgework and Subjective Well-Being in E-Sports	49
Schadenfreude and Sympathy: Observer Reactions to Malicious Joy During Social Media Service Recovery	47
The Electronic Word-of-Mouth (eWOM) Implications of Mainstream Channel Distribution and Sales by Niche Brands	43
Corrigendum to Does Location Familiarity Increase Response to Mobile Ads?	39
Examining the Impact of Sponsored Search Results on Choice: An Anchoring Perspective	38
Beyond Strong Bonds: A Typology of and Motivational Insights into Online Brand Defenders	36
Detecting Pain Points from User-Generated Social Media Posts Using Machine Learning	33
How Humor Reduces the Impact of Negative Feedback on Social Media	32
This We Promise You	31
EXPRESS: The Price of Prestige: When Do Price Premiums Drive or Deter Consumer Demand in Luxury Resale Market?	31
The Effects of Cultural Differences on Consumers’ Willingness to Share Personal Information	30
How Chatbot Language Shapes Consumer Perceptions: The Role of Concreteness and Shared Competence	30
The Market for Privacy: Understanding How Consumers Trade Off Privacy Practices	30
Community Gifting and Recipients’ Engagement with Peers and Influencers: Evidence from Natural Experiments on Twitch	26
Branded Content Experience in Social Media: Conceptualization, Scale Development, and Validation	25
Conversion in Music Streaming Services	25
Human Is Gold: Why Premium Customers Hate Chatbots and What to Do About It	25
How Important Is Word of Mouth? Development, Validation, and Application of a Scale	25