OOIR: Observatory of International Research

Papers

(The median citation count of Journal of Interactive Marketing is 5. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2021-09-01 to 2025-09-01.)

Article	Citations
EXPRESS: Crowdsourcing Participation for Firms with Poor Reputations: The Role of Competitive Intensity and Firm-Oriented Motivations	165
Getting the Recipe Right: How Content Combinations Drive Social Media Engagement Behaviors	76
Reducing Reactance to Ads by Voice Assistants: The Role of Ad Customization, Ad Personalization, and Privacy Customization	62
Sponsored Influencer Vlogs and Young Viewers: When Sponsorship Disclosure Does not Enhance Advertising Literacy, and Parental Mediation Backfires	56
A Seasonal Model with Dropout to Improve Forecasts of Purchase Levels	53
Schadenfreude and Sympathy: Observer Reactions to Malicious Joy During Social Media Service Recovery	52
How Do Implausible Tensile Price Claims Affect Consumer Perceptions of Deceptiveness and Consumer Willingness to Purchase in Online Environments?	50
Sarcastic or Assertive: How Should Brands Reply to Consumers’ Uncivil Comments on Social Media in the Context of Brand Activism?	46
It’s Not Just a Game: Virtual Edgework and Subjective Well-Being in E-Sports	41
The Electronic Word-of-Mouth (eWOM) Implications of Mainstream Channel Distribution and Sales by Niche Brands	38
Corrigendum to Does Location Familiarity Increase Response to Mobile Ads?	35
Examining the Impact of Sponsored Search Results on Choice: An Anchoring Perspective	34
How Humor Reduces the Impact of Negative Feedback on Social Media	31
Beyond Strong Bonds: A Typology of and Motivational Insights into Online Brand Defenders	31
Detecting Pain Points from User-Generated Social Media Posts Using Machine Learning	30
This We Promise You	27
Community Gifting and Recipients’ Engagement with Peers and Influencers: Evidence from Natural Experiments on Twitch	27
How Chatbot Language Shapes Consumer Perceptions: The Role of Concreteness and Shared Competence	26
How Important Is Word of Mouth? Development, Validation, and Application of a Scale	25
The Market for Privacy: Understanding How Consumers Trade Off Privacy Practices	25
The Effects of Cultural Differences on Consumers’ Willingness to Share Personal Information	25
Conversion in Music Streaming Services	24
Human Is Gold: Why Premium Customers Hate Chatbots and What to Do About It	24
Branded Content Experience in Social Media: Conceptualization, Scale Development, and Validation	23
Editors’ Parting Thoughts: Retrospective and Prospective	22

Editorial Review Board	22
The Effects of Linguistic Coordination on Perceived Quality of Consumer Reviews: A Dual Process Perspective	21
Humor in Online Brand-to-Brand Dialogues: Unveiling the Difference Between Top Dog and Underdog Brands	21
The Language of Brands in Social Media: Using Topic Modeling on Social Media Conversations to Drive Brand Strategy	21
Corrigendum to “Unraveling the Adverse Effects of Social Media on Teenagers: Current and Future Research Directions”	20
Understanding the Role of Social Media Content in Brand Loyalty: A Meta-Analysis of User-Generated Content Versus Firm-Generated Content	18
Email Campaigns That Suit the Candidate: Leveraging Automated Text Analysis to Increase Political Donations	17
The Impact of Mukbang Live Streaming Commerce on Consumers’ Overconsumption Behavior	17
When Disclosures Backfire: Aversive Source Effects for Personalization Disclosures on Less Trusted Platforms	16
Designing Brand Cocreation Activities to Increase Digital Consumer Engagement	16
Publisher's Note	15
Bridging Imagination Gaps on the Path to Purchase with Augmented Reality: Field and Experimental Evidence	15
Impact of Unmet Privacy Expectations Across Information, Time, and Space: Evidence from Four Countries	15
I am Not What I Like: Endorsing Brands on Social Media Negatively Affects Consumers’ Self-Evaluation	14
Content That Engages Your Customers: The Role of Brand Congruity and Promotions in Social Media	14
Unraveling the Adverse Effects of Social Media on Teenagers: Current and Future Research Directions	13
The Effects of Comparative Reviews on Product Sales	12
EXPRESS: Artificial Intelligence Chatbots versus Human Agents in Customer Satisfaction: The Role of Warmth and Competence	12
EXPRESS: How Influencers Grow: An Empirical Study and Future Research Agenda	12
Effects of Home Voice Assistants’ Autonomy on Instrusiveness and Usefulness: Direct, Indirect, and Moderating Effects of Interactivity	11
EXPRESS: Shaping Strategy in the Digital Age: The Impact of Consumer eWOM on Firm Strategic Emphasis	11
Signals for Success: The Intersection of Influencer Linguistic Personality, Content, and Follower Size	11
Value Creation (vs Value Destruction) as an Unintended Consequence of Negative Comments on [Innocuous] Brand Social Media Posts	10
Does Posting About Diversity and Inclusion (D&I) Improve Engagement in Social Media? Antecedents and Impact of D&I Communication Decisions	10
Does Location Familiarity Increase Response to Mobile Ads?	9
Adoption of Virtual Reality Headsets: The Role of Metaverse Trials for Consumers’ Usage and Purchase Intentions	9
Coping with Social Media Envy in Luxury Consumption: The Role of Social Networking Site Actions	8
The Power of AI-Generated Voices: How Digital Vocal Tract Length Shapes Product Congruency and Ad Performance	8
Selecting, Optimizing, and Compensating During Lockdown: How Older Consumers Use Social Networking Services to Improve Social Well-Being	8
The Role of Humor in Management Response to Positive Consumer Reviews	7
Overcoming Consumer Resistance to AI in General Health Care	7
Editorial Review Board	7
Hooking Customers with Facebook: An Empirical Analysis of Grocery Stores’ Online Engagement	7
An Intervention for Increasing Intention to Post Online Customer Reviews	6
Neural Responses to Hedonic and Utilitarian Banner Ads: An fMRI Study	6
Email Marketing as a Tool for Strategic Persuasion	6
Internet Meme Marketing over the Fad Cycle	6
I Didn’t Win! An Overlooked Downside of Crowdsourcing?	6
Mind the Age Gap! How Problematic Internet Use Affects Adults’ and Emerging Adults’ Well-Being and Prosocial Consumer Behavior	6
The Role of Service-Dominant Logic Strategic Orientations in Driving Customer Engagement in Online Retailing	6
Leveraging Social Interaction Among Customers: Referral Reward Versus Collective Buying	6
When Does Information Transparency Reduce Downside of Personalization? Role of Need for Cognition and Perceived Control	6
The Impact of Mobile Social App Usage on Offline Shopping Store Visits	5
Owned Social Media Advertising: Cannibalization and Competition	5
Should We Feed the Trolls? Using Marketer-Generated Content to Explain Average Toxicity and Product Usage	5
Brand-to-Brand Engagement on Social Media: Typology and Implications	5
A Brand-New Look at You: Predicting Brand Personality in Social Media Networks with Machine Learning	5
The Impact of Forced and Reinforced Channel Migration Strategies on Churn: Evidence from a Quasi-Natural Experiment	5