OOIR: Observatory of International Research

Papers

(The median citation count of Journal of Interactive Marketing is 4. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2021-06-01 to 2025-06-01.)

Article	Citations
Sponsored Influencer Vlogs and Young Viewers: When Sponsorship Disclosure Does not Enhance Advertising Literacy, and Parental Mediation Backfires	145
Getting the Recipe Right: How Content Combinations Drive Social Media Engagement Behaviors	115
EXPRESS: Crowdsourcing Participation for Firms with Poor Reputations: The Role of Competitive Intensity and Firm-Oriented Motivations	56
Reducing Reactance to Ads by Voice Assistants: The Role of Ad Customization, Ad Personalization, and Privacy Customization	56
A Seasonal Model with Dropout to Improve Forecasts of Purchase Levels	55
Schadenfreude and Sympathy: Observer Reactions to Malicious Joy During Social Media Service Recovery	49
How Do Implausible Tensile Price Claims Affect Consumer Perceptions of Deceptiveness and Consumer Willingness to Purchase in Online Environments?	48
Sarcastic or Assertive: How Should Brands Reply to Consumers’ Uncivil Comments on Social Media in the Context of Brand Activism?	46
It’s Not Just a Game: Virtual Edgework and Subjective Well-Being in E-Sports	43
Corrigendum to Does Location Familiarity Increase Response to Mobile Ads?	42
The Electronic Word-of-Mouth (eWOM) Implications of Mainstream Channel Distribution and Sales by Niche Brands	39
Examining the Deferred Effects of Gaming Platform and Game Speed of Advergames on Memory, Attitude, and Purchase Intention	38
Examining the Impact of Sponsored Search Results on Choice: An Anchoring Perspective	36
How Humor Reduces the Impact of Negative Feedback on Social Media	35
Detecting Pain Points from User-Generated Social Media Posts Using Machine Learning	32
Beyond Strong Bonds: A Typology of and Motivational Insights into Online Brand Defenders	29
This We Promise You	28
The Market for Privacy: Understanding How Consumers Trade Off Privacy Practices	27
Community Gifting and Recipients’ Engagement with Peers and Influencers: Evidence from Natural Experiments on Twitch	27
The Effects of Cultural Differences on Consumers’ Willingness to Share Personal Information	24
How Important Is Word of Mouth? Development, Validation, and Application of a Scale	23
How Chatbot Language Shapes Consumer Perceptions: The Role of Concreteness and Shared Competence	23
Branded Content Experience in Social Media: Conceptualization, Scale Development, and Validation	22
Conversion in Music Streaming Services	22
Human Is Gold: Why Premium Customers Hate Chatbots and What to Do About It	21

Editorial Review Board	21
Editorial Review Board	21
Editors’ Parting Thoughts: Retrospective and Prospective	20
The Language of Brands in Social Media: Using Topic Modeling on Social Media Conversations to Drive Brand Strategy	20
Humor in Online Brand-to-Brand Dialogues: Unveiling the Difference Between Top Dog and Underdog Brands	19
The Effects of Linguistic Coordination on Perceived Quality of Consumer Reviews: A Dual Process Perspective	19
The Impact of Mukbang Live Streaming Commerce on Consumers’ Overconsumption Behavior	19
Understanding the Role of Social Media Content in Brand Loyalty: A Meta-Analysis of User-Generated Content Versus Firm-Generated Content	18
Email Campaigns That Suit the Candidate: Leveraging Automated Text Analysis to Increase Political Donations	17
When Disclosures Backfire: Aversive Source Effects for Personalization Disclosures on Less Trusted Platforms	16
Impact of Unmet Privacy Expectations Across Information, Time, and Space: Evidence from Four Countries	16
Designing Brand Cocreation Activities to Increase Digital Consumer Engagement	16
Publisher's Note	15
EXPRESS: Unraveling the Adverse Effects of Social Media on Teenagers: Current and Future Research Directions	15
Bridging Imagination Gaps on the Path to Purchase with Augmented Reality: Field and Experimental Evidence	15
Content That Engages Your Customers: The Role of Brand Congruity and Promotions in Social Media	14
I am Not What I Like: Endorsing Brands on Social Media Negatively Affects Consumers’ Self-Evaluation	14
Does Posting About Diversity and Inclusion (D&I) Improve Engagement in Social Media? Antecedents and Impact of D&I Communication Decisions	13
The Effects of Comparative Reviews on Product Sales	13
Effects of Home Voice Assistants’ Autonomy on Instrusiveness and Usefulness: Direct, Indirect, and Moderating Effects of Interactivity	13
Signals for Success: The Intersection of Influencer Linguistic Personality, Content, and Follower Size	12
The Power of AI-Generated Voices: How Digital Vocal Tract Length Shapes Product Congruency and Ad Performance	12
Coping with Social Media Envy in Luxury Consumption: The Role of Social Networking Site Actions	12
Adoption of Virtual Reality Headsets: The Role of Metaverse Trials for Consumers’ Usage and Purchase Intentions	11
Does Location Familiarity Increase Response to Mobile Ads?	11
Value Creation (vs Value Destruction) as an Unintended Consequence of Negative Comments on [Innocuous] Brand Social Media Posts	10
Selecting, Optimizing, and Compensating During Lockdown: How Older Consumers Use Social Networking Services to Improve Social Well-Being	10
Mind the Age Gap! How Problematic Internet Use Affects Adults’ and Emerging Adults’ Well-Being and Prosocial Consumer Behavior	9
Editorial Review Board	9
When Does Information Transparency Reduce Downside of Personalization? Role of Need for Cognition and Perceived Control	8
Neural Responses to Hedonic and Utilitarian Banner Ads: An fMRI Study	8
Email Marketing as a Tool for Strategic Persuasion	7
Overcoming Consumer Resistance to AI in General Health Care	7
The Effectiveness of Triggered Email Marketing in Addressing Browse Abandonments	6
Leveraging Social Interaction Among Customers: Referral Reward Versus Collective Buying	6
Internet Meme Marketing over the Fad Cycle	6
The Role of Humor in Management Response to Positive Consumer Reviews	6
A Brand-New Look at You: Predicting Brand Personality in Social Media Networks with Machine Learning	6
I Didn’t Win! An Overlooked Downside of Crowdsourcing?	6
Brand-to-Brand Engagement on Social Media: Typology and Implications	5
Owned Social Media Advertising: Cannibalization and Competition	5
An Intervention for Increasing Intention to Post Online Customer Reviews	5
The Role of Service-Dominant Logic Strategic Orientations in Driving Customer Engagement in Online Retailing	5
The Impact of Mobile Social App Usage on Offline Shopping Store Visits	5
Should We Feed the Trolls? Using Marketer-Generated Content to Explain Average Toxicity and Product Usage	5
The Impact of Forced and Reinforced Channel Migration Strategies on Churn: Evidence from a Quasi-Natural Experiment	5
Chatbots in Marketing: A Literature Review Using Morphological and Co-Occurrence Analyses	4
In this Edition	4
Acknowledgments	4
When Post Hoc Explanation Knocks: Consumer Responses to Explainable AI Recommendations	4

Amplifying Off-Site Purchases with On-Site Retail Media Advertising	4
In this Edition	4