Journal of Interactive Marketing

Papers
(The median citation count of Journal of Interactive Marketing is 3. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2022-08-01 to 2026-08-01.)
ArticleCitations
EXPRESS: The Impact of Follower-Based Status Change on Influencer Content Creation: Evidence from a Regression Discontinuity Approach125
Reducing Reactance to Ads by Voice Assistants: The Role of Ad Customization, Ad Personalization, and Privacy Customization88
Crowdsourcing Participation for Firms with Poor Reputations: The Role of Competitive Intensity and Firm-Oriented Motivations82
Getting the Recipe Right: How Content Combinations Drive Social Media Engagement Behaviors69
EXPRESS: Fan Badges Signal Friendships: How Viewer-Influencer Parasocial Relationship Drives Conversion Funnel in Livestream Commerce67
How Do Implausible Tensile Price Claims Affect Consumer Perceptions of Deceptiveness and Consumer Willingness to Purchase in Online Environments?64
Schadenfreude and Sympathy: Observer Reactions to Malicious Joy During Social Media Service Recovery52
It’s Not Just a Game: Virtual Edgework and Subjective Well-Being in E-Sports52
Engagement with Social Media Sexual Health Communities: Motivations and Outcomes of Community Engagement by Consumers with Different Sexual Preferences44
The Electronic Word-of-Mouth (eWOM) Implications of Mainstream Channel Distribution and Sales by Niche Brands43
How Humor Reduces the Impact of Negative Feedback on Social Media39
Corrigendum to Does Location Familiarity Increase Response to Mobile Ads?39
Beyond Strong Bonds: A Typology of and Motivational Insights into Online Brand Defenders32
Examining the Impact of Sponsored Search Results on Choice: An Anchoring Perspective29
The Price of Prestige: When Do Price Premiums Drive or Deter Consumer Demand in Luxury Resale Markets?28
Community Gifting and Recipients’ Engagement with Peers and Influencers: Evidence from Natural Experiments on Twitch23
This We Promise You22
The Market for Privacy: Understanding How Consumers Trade Off Privacy Practices21
EXPRESS: Women Can’t Have It All: How Monetization Fuels Sexist Behavior on Livestreaming Platforms21
How Chatbot Language Shapes Consumer Perceptions: The Role of Concreteness and Shared Competence20
The Effects of Cultural Differences on Consumers’ Willingness to Share Personal Information20
How Important Is Word of Mouth? Development, Validation, and Application of a Scale19
Conversion in Music Streaming Services15
Editors’ Parting Thoughts: Retrospective and Prospective15
Prospecting Versus Retargeting: Insights from a Geography-Based Field Experiment15
Human Is Gold: Why Premium Customers Hate Chatbots and What to Do About It15
Accepting Cryptocurrency as a Form of Payment and Its Impact on Firm Value14
The Effects of Linguistic Coordination on Perceived Quality of Consumer Reviews: A Dual Process Perspective13
Managing Firm Social Media Communications Around Fast-Paced Product Launches13
Corrigendum to “Unraveling the Adverse Effects of Social Media on Teenagers: Current and Future Research Directions”13
EXPRESS: Bridging Research and Practice: Strategies for Managing Negative Online Reviews11
Understanding the Role of Social Media Content in Brand Loyalty: A Meta-Analysis of User-Generated Content Versus Firm-Generated Content11
The Impact of Mukbang Live Streaming Commerce on Consumers’ Overconsumption Behavior10
EXPRESS: Socio-Political Activism, Brand Personality, and Social Media Engagement10
Humor in Online Brand-to-Brand Dialogues: Unveiling the Difference Between Top Dog and Underdog Brands10
Unraveling the Adverse Effects of Social Media on Teenagers: Current and Future Research Directions9
Email Campaigns That Suit the Candidate: Leveraging Automated Text Analysis to Increase Political Donations9
EXPRESS: The Hidden Cost of Data Collection: Data Collection Decreases Consumer-Company Interactions9
Designing Brand Cocreation Activities to Increase Digital Consumer Engagement9
The Effects of Comparative Reviews on Product Sales8
Content That Engages Your Customers: The Role of Brand Congruity and Promotions in Social Media8
Brand and Product Presentation in Voice Shopping: Investigating the Effects of Message-Design Adaptations7
How Influencers Grow: An Empirical Study and Future Research Agenda7
Does Posting About Diversity and Inclusion (D&I) Improve Engagement in Social Media? Antecedents and Impact of D&I Communication Decisions6
Artificial Intelligence Chatbots Versus Human Agents in Customer Satisfaction: The Role of Warmth and Competence6
Adoption of Virtual Reality Headsets: The Role of Metaverse Trials for Consumers’ Usage and Purchase Intentions6
Signals for Success: The Intersection of Influencer Linguistic Personality, Content, and Follower Size6
Shaping Strategy in the Digital Age: The Impact of Consumer Electronic Word of Mouth on Firm Strategic Emphasis6
Does Location Familiarity Increase Response to Mobile Ads?5
Selecting, Optimizing, and Compensating During Lockdown: How Older Consumers Use Social Networking Services to Improve Social Well-Being5
The Power of AI-Generated Voices: How Digital Vocal Tract Length Shapes Product Congruency and Ad Performance5
Coping with Social Media Envy in Luxury Consumption: The Role of Social Networking Site Actions5
I Didn’t Win! An Overlooked Downside of Crowdsourcing?4
Leveraging Social Interaction Among Customers: Referral Reward Versus Collective Buying4
Hooking Customers with Facebook: An Empirical Analysis of Grocery Stores’ Online Engagement4
Mind the Age Gap! How Problematic Internet Use Affects Adults’ and Emerging Adults’ Well-Being and Prosocial Consumer Behavior4
Overcoming Consumer Resistance to AI in General Health Care4
Uncomfortably Yours: When Personalization Repels Customers4
Internet Meme Marketing over the Fad Cycle3
Brand-to-Brand Engagement on Social Media: Typology and Implications3
When Post Hoc Explanation Knocks: Consumer Responses to Explainable AI Recommendations3
AI-Assisted Shopping on Voice Assistants: The Efficiency–Autonomy Consumer Decision Trade-Off3
The Role of Service-Dominant Logic Strategic Orientations in Driving Customer Engagement in Online Retailing3
How Much Self-Referencing Is Enough3
An Intervention for Increasing Intention to Post Online Customer Reviews3
Should We Feed the Trolls? Using Marketer-Generated Content to Explain Average Toxicity and Product Usage3
The Impact of Forced and Reinforced Channel Migration Strategies on Churn: Evidence from a Quasi-Natural Experiment3
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