Journal of Interactive Marketing

Papers
(The TQCC of Journal of Interactive Marketing is 16. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2021-06-01 to 2025-06-01.)
ArticleCitations
Sponsored Influencer Vlogs and Young Viewers: When Sponsorship Disclosure Does not Enhance Advertising Literacy, and Parental Mediation Backfires145
Getting the Recipe Right: How Content Combinations Drive Social Media Engagement Behaviors115
EXPRESS: Crowdsourcing Participation for Firms with Poor Reputations: The Role of Competitive Intensity and Firm-Oriented Motivations56
Reducing Reactance to Ads by Voice Assistants: The Role of Ad Customization, Ad Personalization, and Privacy Customization56
A Seasonal Model with Dropout to Improve Forecasts of Purchase Levels55
Schadenfreude and Sympathy: Observer Reactions to Malicious Joy During Social Media Service Recovery49
How Do Implausible Tensile Price Claims Affect Consumer Perceptions of Deceptiveness and Consumer Willingness to Purchase in Online Environments?48
Sarcastic or Assertive: How Should Brands Reply to Consumers’ Uncivil Comments on Social Media in the Context of Brand Activism?46
It’s Not Just a Game: Virtual Edgework and Subjective Well-Being in E-Sports43
Corrigendum to Does Location Familiarity Increase Response to Mobile Ads?42
The Electronic Word-of-Mouth (eWOM) Implications of Mainstream Channel Distribution and Sales by Niche Brands39
Examining the Deferred Effects of Gaming Platform and Game Speed of Advergames on Memory, Attitude, and Purchase Intention38
Examining the Impact of Sponsored Search Results on Choice: An Anchoring Perspective36
How Humor Reduces the Impact of Negative Feedback on Social Media35
Detecting Pain Points from User-Generated Social Media Posts Using Machine Learning32
Beyond Strong Bonds: A Typology of and Motivational Insights into Online Brand Defenders29
This We Promise You28
The Market for Privacy: Understanding How Consumers Trade Off Privacy Practices27
Community Gifting and Recipients’ Engagement with Peers and Influencers: Evidence from Natural Experiments on Twitch27
The Effects of Cultural Differences on Consumers’ Willingness to Share Personal Information24
How Important Is Word of Mouth? Development, Validation, and Application of a Scale23
How Chatbot Language Shapes Consumer Perceptions: The Role of Concreteness and Shared Competence23
Conversion in Music Streaming Services22
Branded Content Experience in Social Media: Conceptualization, Scale Development, and Validation22
Human Is Gold: Why Premium Customers Hate Chatbots and What to Do About It21
Editorial Review Board21
Editorial Review Board21
The Language of Brands in Social Media: Using Topic Modeling on Social Media Conversations to Drive Brand Strategy20
Editors’ Parting Thoughts: Retrospective and Prospective20
The Effects of Linguistic Coordination on Perceived Quality of Consumer Reviews: A Dual Process Perspective19
The Impact of Mukbang Live Streaming Commerce on Consumers’ Overconsumption Behavior19
Humor in Online Brand-to-Brand Dialogues: Unveiling the Difference Between Top Dog and Underdog Brands19
Understanding the Role of Social Media Content in Brand Loyalty: A Meta-Analysis of User-Generated Content Versus Firm-Generated Content18
Email Campaigns That Suit the Candidate: Leveraging Automated Text Analysis to Increase Political Donations17
Impact of Unmet Privacy Expectations Across Information, Time, and Space: Evidence from Four Countries16
Designing Brand Cocreation Activities to Increase Digital Consumer Engagement16
When Disclosures Backfire: Aversive Source Effects for Personalization Disclosures on Less Trusted Platforms16
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