Journal of Interactive Marketing

Papers
(The TQCC of Journal of Interactive Marketing is 17. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2021-08-01 to 2025-08-01.)
ArticleCitations
Sponsored Influencer Vlogs and Young Viewers: When Sponsorship Disclosure Does not Enhance Advertising Literacy, and Parental Mediation Backfires158
Reducing Reactance to Ads by Voice Assistants: The Role of Ad Customization, Ad Personalization, and Privacy Customization124
EXPRESS: Crowdsourcing Participation for Firms with Poor Reputations: The Role of Competitive Intensity and Firm-Oriented Motivations69
A Seasonal Model with Dropout to Improve Forecasts of Purchase Levels61
Getting the Recipe Right: How Content Combinations Drive Social Media Engagement Behaviors61
How Do Implausible Tensile Price Claims Affect Consumer Perceptions of Deceptiveness and Consumer Willingness to Purchase in Online Environments?52
Schadenfreude and Sympathy: Observer Reactions to Malicious Joy During Social Media Service Recovery52
It’s Not Just a Game: Virtual Edgework and Subjective Well-Being in E-Sports49
The Electronic Word-of-Mouth (eWOM) Implications of Mainstream Channel Distribution and Sales by Niche Brands48
Sarcastic or Assertive: How Should Brands Reply to Consumers’ Uncivil Comments on Social Media in the Context of Brand Activism?48
Corrigendum to Does Location Familiarity Increase Response to Mobile Ads?46
Examining the Deferred Effects of Gaming Platform and Game Speed of Advergames on Memory, Attitude, and Purchase Intention42
Examining the Impact of Sponsored Search Results on Choice: An Anchoring Perspective40
How Humor Reduces the Impact of Negative Feedback on Social Media37
Detecting Pain Points from User-Generated Social Media Posts Using Machine Learning34
Beyond Strong Bonds: A Typology of and Motivational Insights into Online Brand Defenders33
The Market for Privacy: Understanding How Consumers Trade Off Privacy Practices31
Community Gifting and Recipients’ Engagement with Peers and Influencers: Evidence from Natural Experiments on Twitch31
This We Promise You30
How Chatbot Language Shapes Consumer Perceptions: The Role of Concreteness and Shared Competence28
The Effects of Cultural Differences on Consumers’ Willingness to Share Personal Information27
How Important Is Word of Mouth? Development, Validation, and Application of a Scale26
Branded Content Experience in Social Media: Conceptualization, Scale Development, and Validation25
Human Is Gold: Why Premium Customers Hate Chatbots and What to Do About It24
Editorial Review Board24
Conversion in Music Streaming Services24
Editorial Review Board24
Editors’ Parting Thoughts: Retrospective and Prospective23
The Effects of Linguistic Coordination on Perceived Quality of Consumer Reviews: A Dual Process Perspective22
The Language of Brands in Social Media: Using Topic Modeling on Social Media Conversations to Drive Brand Strategy22
Humor in Online Brand-to-Brand Dialogues: Unveiling the Difference Between Top Dog and Underdog Brands22
Corrigendum to “Unraveling the Adverse Effects of Social Media on Teenagers: Current and Future Research Directions”21
Understanding the Role of Social Media Content in Brand Loyalty: A Meta-Analysis of User-Generated Content Versus Firm-Generated Content21
The Impact of Mukbang Live Streaming Commerce on Consumers’ Overconsumption Behavior20
Email Campaigns That Suit the Candidate: Leveraging Automated Text Analysis to Increase Political Donations19
Designing Brand Cocreation Activities to Increase Digital Consumer Engagement17
When Disclosures Backfire: Aversive Source Effects for Personalization Disclosures on Less Trusted Platforms17
Impact of Unmet Privacy Expectations Across Information, Time, and Space: Evidence from Four Countries17
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