OOIR: Observatory of International Research

Papers

(The H4-Index of Journal of Brand Management is 16. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2021-11-01 to 2025-11-01.)

Article	Citations
Conscientious corporate brands: the roles of organisational purpose, organisational culture, brand authenticity and corporate social responsibility	85
Welcome, new brand colleague! A conceptual framework for efficient and effective human–AI co-creation for creative brand voice	50
A counterinsurgent (COIN) framework to defend against consumer activists	37
The dark side of conscientious branding: exploring the interplay between moral failures and organizational resilience	37
We need both brand love and emotional attachment: a serial mediation framework toward addictive buying and loyalty	34
Brand heritage across cultures: U.S.A., France and South Korea	29
How rarity and exclusivity influence types of perceived value for luxury	24
Addressing the eco-gender gap in men through power and sustainability self-efficacy	23
Brand addiction’s mediation of brand love and loyalty’s effect on compulsive buying: the case of human brands	22
Brand authenticity and consumers’ willingness to pay a premium price (WPP): The mediating role of brand identification	21
Effects of brand management culture on employee behaviors: the mediating roles of brand identification and perceived organizational performance	21
Victims: the missing piece in stakeholder-focused brand management puzzles	21
The presence of the omni-temporal: theoretical foundations of (corporate) brand heritage design	21
Holistic augmented reality brand equity (HARBE) model: building customer-based brand equity through augmented reality	18
Building brand meaning in social entrepreneurship organizations: the social impact brand model	17
The impact of live chat, streamer presence, and suspense on brand recognition in social live streaming services	17
How should organizations engage and build relationships with mobile publics on social messengers	16
Sticks and stones: how resistance to negative information helps strong brands thrive	16
Would luxury brands benefit from empowering consumers in product decision-making?	16
Exploring the effect of incidental priming when measuring trademark genericism	16
Corporate social and environmental responsibility advertising: Advertising effectiveness as a function of viewing context	16