Journal of Brand Management

Papers
(The H4-Index of Journal of Brand Management is 16. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2021-08-01 to 2025-08-01.)
ArticleCitations
Welcome, new brand colleague! A conceptual framework for efficient and effective human–AI co-creation for creative brand voice67
Conscientious corporate brands: the roles of organisational purpose, organisational culture, brand authenticity and corporate social responsibility39
The dark side of conscientious branding: exploring the interplay between moral failures and organizational resilience33
A counterinsurgent (COIN) framework to defend against consumer activists32
The impact of interpersonal traits (extraversion and agreeableness) on consumers’ self-brand connection and communal-brand connection with anthropomorphized brands29
We need both brand love and emotional attachment: a serial mediation framework toward addictive buying and loyalty27
Brand addiction’s mediation of brand love and loyalty’s effect on compulsive buying: the case of human brands22
Addressing the eco-gender gap in men through power and sustainability self-efficacy22
Brand heritage across cultures: U.S.A., France and South Korea22
Brand authenticity and consumers’ willingness to pay a premium price (WPP): The mediating role of brand identification20
Victims: the missing piece in stakeholder-focused brand management puzzles20
How rarity and exclusivity influence types of perceived value for luxury20
How should organizations engage and build relationships with mobile publics on social messengers19
Holistic augmented reality brand equity (HARBE) model: building customer-based brand equity through augmented reality18
The impact of live chat, streamer presence, and suspense on brand recognition in social live streaming services17
Effects of brand management culture on employee behaviors: the mediating roles of brand identification and perceived organizational performance16
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