Journal of Brand Management

Papers
(The H4-Index of Journal of Brand Management is 15. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2021-04-01 to 2025-04-01.)
ArticleCitations
The power of facial expressions in branding: can emojis versus human faces shape emotional contagion and brand fun?51
How celebrity attributes damage customer–brand relationship in live streaming commerce: a dark side48
Branding: too often overlooked in disruptive innovation and social purpose arenas40
Empirical validation of a new technique (‘select-and-rank’) to measure brand preference31
‘The Good Place’: investigating the social responsibility image of countries and its impact on the attractiveness of highly skilled workers27
Invented corporate heritage brands26
Social media brand posts and customer engagement24
Beauty and the brands: the interplay of celebrity attractiveness, brand envy, and social comparison in shaping masstige brand passion in hospitality24
Nonlinear relationship between brand experience and customer satisfaction in the hospitality sector: an exploratory study23
Brand stigmatization: how do new brand users influence original brand users?22
Exploring the uniqueness of distinctive brand assets within the UK automotive industry22
Necessary perceptions of family values and luxury characteristics for brand luxuriousness: evidence from luxury watch brands19
Brand hate experiences and the role of social media influencers in altering consumer emotions16
From Dr. Seuss to Barbie’s cancellation: brand’s institutional work in response to changed market logics16
Transforming a social media influencer’s influential power to followers’ word of mouth and purchase intention: the role of brand attachment, brand credibility, and parasocial relationship15
0.034242153167725