OOIR: Observatory of International Research

Papers

(The H4-Index of Asia Pacific Journal of Marketing and Logistics is 34. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2021-11-01 to 2025-11-01.)

Article	Citations
Do you judge a book by its cover? Online book purchases between Japan and France	154
Encroachment in a three-echelon supply chain: manufacturer encroachment or distributor encroachment	109
The impact of normative appeals and affective priming on public service announcements (PSAs) – a moderating role of self-construals	100
How air pollution affects consumers' local brand choices: explanation from attribution and compensation tendency	96
How does sports e-commerce influence consumer behavior through short video live broadcast platforms? Attachment theory perspective	95
Health service operational challenges and resilience strategies in “extreme” disruptive events	82
The fashion retailer's opportunity: effect of deal-seeking behavior on mobile shopping intention of showroomers	74
Attributes of product advantage and choices for manufacturer–retailer formal governance: the case of new product launch	68
Leveraging NFTs for destination brand love: the roles of gratifications, cultural contact and destination image	67
Older adults’ adoption behavior of mobile health (mHealth) apps: integrating technology readiness with protection motivation theory	57
Intention-behaviour gap in organic food consumption: a dual-moderated mediation model	54
How does blockchain-based food traceability system drive consumers’ repurchase and word-of-mouth intentions toward organic food: a curvilinear role of producer-retailer (in)congruence	53
Research on reducing supply chain carbon emissions considering energy service companies and blockchain technology adoption	52
Technology in luxury brands: always a bridesmaid, never a bride	51
Leveraging social presence to drive impulsive buying in live shopping: the roles of self-efficacy, psychological ownership and perceived scarcity	50
Trust to repurchase: investigating consumer behaviour with SOR theory and dual-stage SEM-ANN analysis	50
Consumer value expectations and risk perceptions in the context of metaverse – an exploratory study based on grounded theory	49
The effects of service quality on relationship quality and loyalty in business-to-business electrical and electronics industry	46
What makes viewers loyal toward streamers? A relationship building perspective and the gender difference	45
Research on online shopping contextual cues: refining classification from text mining	44
Development of food sharing online networks for sustainability: Consumer perspectives on food security and sharing	44
Leveraging socially assistive robots in tourism to promote healthy aging: an exploratory study on aging population	43
The impact of keyword characteristics on seller performance in e-commerce platforms: focusing on the moderating effect of product types	42
Revealing the resistance of virtual streamers: intrusiveness, privacy disclosure and perceived justice	42
Can you resist the virtual temptations? Unveiling impulsive buying in metaverse retail	40

Personal cultural attributes influence women’s intention to further companion travel: the mediating roles of harmony and emotion	39
The effects of organizational positioning and donation recognition on charitable giving: insights from moral foundations theory	39
Optimal coupon distribution strategy of retailers considering cross-industry joint promotion	38
Influences of persona self on luxury brand attachment in the Metaverse context	37
Uses and gratifications of metaverse: understanding the user adoption factors through a mixed method approach	37
Customers' dining choice using meal ordering apps: insights from China and Indonesia	37
How green marketing practices improve customer loyalty: the mediating role of green corporate image and the moderating role of green self-identity in the new energy vehicle market	36
Research on the spillover effects of promotion preannouncements on other selling products within and across brands	35
When background music in audiovisual advertisements can boost the perceived competence of the advertised brands – an empirical study from South Korea	34
Pricing strategy of first-enjoy-after-pay service offered by two-sided media platforms	34