OOIR: Observatory of International Research

Papers

(The H4-Index of Asia Pacific Journal of Marketing and Logistics is 33. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2022-01-01 to 2026-01-01.)

Article	Citations
Do you judge a book by its cover? Online book purchases between Japan and France	114
The impact of normative appeals and affective priming on public service announcements (PSAs) – a moderating role of self-construals	99
Health service operational challenges and resilience strategies in “extreme” disruptive events	90
How does consumers’ scarcity mentality in live-streaming influence impulse buying behavior? An empirical study from a competitive perspective	83
Leveraging NFTs for destination brand love: the roles of gratifications, cultural contact and destination image	72
Encroachment in a three-echelon supply chain: manufacturer encroachment or distributor encroachment	71
The fashion retailer's opportunity: effect of deal-seeking behavior on mobile shopping intention of showroomers	62
How does sports e-commerce influence consumer behavior through short video live broadcast platforms? Attachment theory perspective	59
Intention-behaviour gap in organic food consumption: a dual-moderated mediation model	58
How does blockchain-based food traceability system drive consumers’ repurchase and word-of-mouth intentions toward organic food: a curvilinear role of producer-retailer (in)congruence	55
How air pollution affects consumers' local brand choices: explanation from attribution and compensation tendency	55
Research on the driving mechanism of consumers’ purchasing intention to battery electric vehicle: based on SEM and fsQCA	53
Research on reducing supply chain carbon emissions considering energy service companies and blockchain technology adoption	51
Older adults’ adoption behavior of mobile health (mHealth) apps: integrating technology readiness with protection motivation theory	51
Leveraging social presence to drive impulsive buying in live shopping: the roles of self-efficacy, psychological ownership and perceived scarcity	48
Technology in luxury brands: always a bridesmaid, never a bride	48
Exploring the role of skippable and personalized ads in shaping click-through intention and reducing ad irritation on YouTube	48
Trust to repurchase: investigating consumer behaviour with SOR theory and dual-stage SEM-ANN analysis	46
Consumer value expectations and risk perceptions in the context of metaverse – an exploratory study based on grounded theory	44
Optimal coupon distribution strategy of retailers considering cross-industry joint promotion	42
Influences of persona self on luxury brand attachment in the Metaverse context	42
The effects of service quality on relationship quality and loyalty in business-to-business electrical and electronics industry	42
Hotel employees will lie flat when recognising losing work values: a mediating effect of burnout-quitting	41
Impact of lottery promotion wins and losses: evidence from a promotion in a mobile payment service	38
Leveraging socially assistive robots in tourism to promote healthy aging: an exploratory study on aging population	38

Revealing the resistance of virtual streamers: intrusiveness, privacy disclosure and perceived justice	38
Development of food sharing online networks for sustainability: Consumer perspectives on food security and sharing	38
RETRACTED: Uses and gratifications of metaverse: understanding the user adoption factors through a mixed method approach	37
Research on online shopping contextual cues: refining classification from text mining	37
How green marketing practices improve customer loyalty: the mediating role of green corporate image and the moderating role of green self-identity in the new energy vehicle market	35
Personal cultural attributes influence women’s intention to further companion travel: the mediating roles of harmony and emotion	35
What makes viewers loyal toward streamers? A relationship building perspective and the gender difference	35
Customers' dining choice using meal ordering apps: insights from China and Indonesia	34