OOIR: Observatory of International Research

Papers

(The H4-Index of Asia Pacific Journal of Marketing and Logistics is 34. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2021-08-01 to 2025-08-01.)

Article	Citations
Health service operational challenges and resilience strategies in “extreme” disruptive events	132
The impact of normative appeals and affective priming on public service announcements (PSAs) – a moderating role of self-construals	95
Attributes of product advantage and choices for manufacturer–retailer formal governance: the case of new product launch	90
The fashion retailer's opportunity: effect of deal-seeking behavior on mobile shopping intention of showroomers	89
Intention-behaviour gap in organic food consumption: a dual-moderated mediation model	83
Do you judge a book by its cover? Online book purchases between Japan and France	74
How does blockchain-based food traceability system drive consumers’ repurchase and word-of-mouth intentions toward organic food: a curvilinear role of producer-retailer (in)congruence	70
Encroachment in a three-echelon supply chain: manufacturer encroachment or distributor encroachment	65
Older adults’ adoption behavior of mobile health (mHealth) apps: integrating technology readiness with protection motivation theory	60
How air pollution affects consumers' local brand choices: explanation from attribution and compensation tendency	60
How does sports e-commerce influence consumer behavior through short video live broadcast platforms? Attachment theory perspective	55
Optimal coupon distribution strategy of retailers considering cross-industry joint promotion	53
Development of food sharing online networks for sustainability: Consumer perspectives on food security and sharing	48
Customers' dining choice using meal ordering apps: insights from China and Indonesia	46
Consumer value expectations and risk perceptions in the context of metaverse – an exploratory study based on grounded theory	44
Personal cultural attributes influence women’s intention to further companion travel: the mediating roles of harmony and emotion	44
What drives customers towards mobile shopping? An integrative technology continuance theory perspective	43
The effects of service quality on relationship quality and loyalty in business-to-business electrical and electronics industry	43
Revealing the resistance of virtual streamers: intrusiveness, privacy disclosure and perceived justice	43
What makes viewers loyal toward streamers? A relationship building perspective and the gender difference	42
The impact of keyword characteristics on seller performance in e-commerce platforms: focusing on the moderating effect of product types	42
Technology in luxury brands: always a bridesmaid, never a bride	40
The effects of organizational positioning and donation recognition on charitable giving: insights from moral foundations theory	40
Research on online shopping contextual cues: refining classification from text mining	39
How green marketing practices improve customer loyalty: the mediating role of green corporate image and the moderating role of green self-identity in the new energy vehicle market	38

Uses and gratifications of metaverse: understanding the user adoption factors through a mixed method approach	38
Can you resist the virtual temptations? Unveiling impulsive buying in metaverse retail	37
Influences of persona self on luxury brand attachment in the Metaverse context	37
Research on the spillover effects of promotion preannouncements on other selling products within and across brands	36
What motivates viewers to purchase recommended products in live streaming? The moderating role of extroversion–introversion personality	36
Images of ingredients or finished products on food packages: the effects of food readiness and purchasing motivations	35
Advertising with scarcity messages and attitudes for luxury skin-care products	34
Fairness, profits and social welfare: the implications of pay-what-you-want in online food delivery	34
Talking the talk: how AI voice assistants’ apology styles shape consumer satisfaction in service recovery	34