OOIR: Observatory of International Research

Papers

(The H4-Index of Asia Pacific Journal of Marketing and Logistics is 34. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2022-05-01 to 2026-05-01.)

Article	Citations
The impact of normative appeals and affective priming on public service announcements (PSAs) – a moderating role of self-construals	127
How does consumers’ scarcity mentality in live-streaming influence impulse buying behavior? An empirical study from a competitive perspective	107
Leveraging NFTs for destination brand love: the roles of gratifications, cultural contact and destination image	100
How does sports e-commerce influence consumer behavior through short video live broadcast platforms? Attachment theory perspective	92
The paradox of stringent environmental policies: the feedback between regulatory uncertainty and green technology adoption in competitive shipping	84
Research on the driving mechanism of consumers’ purchasing intention to battery electric vehicle: based on SEM and fsQCA	76
Intention-behaviour gap in organic food consumption: a dual-moderated mediation model	76
How air pollution affects consumers' local brand choices: explanation from attribution and compensation tendency	68
Navigating emotional depletion: the role of emotional intelligence and donor status in shaping donation intentions	67
Visual complexity and presentation modality in traditional food advertising on Instagram: the moderating role of food neophobia	62
Do you judge a book by its cover? Online book purchases between Japan and France	55
How does blockchain-based food traceability system drive consumers’ repurchase and word-of-mouth intentions toward organic food: a curvilinear role of producer-retailer (in)congruence	54
Health service operational challenges and resilience strategies in “extreme” disruptive events	54
Older adults’ adoption behavior of mobile health (mHealth) apps: integrating technology readiness with protection motivation theory	53
The fashion retailer's opportunity: effect of deal-seeking behavior on mobile shopping intention of showroomers	52
Celebrity vs influencer endorsements: exploring the effects of credibility and parasocial relationships on consumer-based brand equity	52
The effects of service quality on relationship quality and loyalty in business-to-business electrical and electronics industry	48
Impact of lottery promotion wins and losses: evidence from a promotion in a mobile payment service	48
Influence of consumer anxiety on preference for self-improvement products	45
How green marketing practices improve customer loyalty: the mediating role of green corporate image and the moderating role of green self-identity in the new energy vehicle market	43
Can you resist the virtual temptations? Unveiling impulsive buying in metaverse retail	42
Influences of persona self on luxury brand attachment in the Metaverse context	42
Trust to repurchase: investigating consumer behaviour with SOR theory and dual-stage SEM-ANN analysis	41
The effects of organizational positioning and donation recognition on charitable giving: insights from moral foundations theory	39
Revealing the resistance of virtual streamers: intrusiveness, privacy disclosure and perceived justice	39

RETRACTED: Uses and gratifications of metaverse: understanding the user adoption factors through a mixed method approach	39
Optimal coupon distribution strategy of retailers considering cross-industry joint promotion	37
How to win the hearts of consumers with hybrid design? The interactive effects of human–AI collaborative design and advertising appeals on purchase intentions	37
Hotel employees will lie flat when recognising losing work values: a mediating effect of burnout-quitting	37
Research on online shopping contextual cues: refining classification from text mining	36
Blue for addition and red for subtraction: the effect of color congruence on arithmetic operations	36
Personal cultural attributes influence women’s intention to further companion travel: the mediating roles of harmony and emotion	35
Development of food sharing online networks for sustainability: Consumer perspectives on food security and sharing	35
Who sells it best? How streamer personality and product type shape consumer purchase intentions for near-expiry products	34