OOIR: Observatory of International Research

Papers

(The H4-Index of Asia Pacific Journal of Marketing and Logistics is 34. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2022-06-01 to 2026-06-01.)

Article	Citations
The impact of normative appeals and affective priming on public service announcements (PSAs) – a moderating role of self-construals	128
How does consumers’ scarcity mentality in live-streaming influence impulse buying behavior? An empirical study from a competitive perspective	109
How does sports e-commerce influence consumer behavior through short video live broadcast platforms? Attachment theory perspective	102
The paradox of stringent environmental policies: the feedback between regulatory uncertainty and green technology adoption in competitive shipping	95
Research on the driving mechanism of consumers’ purchasing intention to battery electric vehicle: based on SEM and fsQCA	86
Intention-behaviour gap in organic food consumption: a dual-moderated mediation model	82
How air pollution affects consumers' local brand choices: explanation from attribution and compensation tendency	78
Navigating emotional depletion: the role of emotional intelligence and donor status in shaping donation intentions	69
Visual complexity and presentation modality in traditional food advertising on Instagram: the moderating role of food neophobia	67
Do you judge a book by its cover? Online book purchases between Japan and France	61
Health service operational challenges and resilience strategies in “extreme” disruptive events	57
Older adults’ adoption behavior of mobile health (mHealth) apps: integrating technology readiness with protection motivation theory	57
How does blockchain-based food traceability system drive consumers’ repurchase and word-of-mouth intentions toward organic food: a curvilinear role of producer-retailer (in)congruence	56
The fashion retailer's opportunity: effect of deal-seeking behavior on mobile shopping intention of showroomers	52
Leveraging NFTs for destination brand love: the roles of gratifications, cultural contact and destination image	52
Humanitarian social-media messaging and consumer support for logistics services: evidence from China	48
Celebrity vs influencer endorsements: exploring the effects of credibility and parasocial relationships on consumer-based brand equity	48
Influence of consumer anxiety on preference for self-improvement products	45
Impact of lottery promotion wins and losses: evidence from a promotion in a mobile payment service	45
How green marketing practices improve customer loyalty: the mediating role of green corporate image and the moderating role of green self-identity in the new energy vehicle market	43
Can you resist the virtual temptations? Unveiling impulsive buying in metaverse retail	42
Revealing the resistance of virtual streamers: intrusiveness, privacy disclosure and perceived justice	41
RETRACTED: Uses and gratifications of metaverse: understanding the user adoption factors through a mixed method approach	40
The effects of organizational positioning and donation recognition on charitable giving: insights from moral foundations theory	40
Leveraging social presence to drive impulsive buying in live shopping: the roles of self-efficacy, psychological ownership and perceived scarcity	39

The effects of service quality on relationship quality and loyalty in business-to-business electrical and electronics industry	38
Technology in luxury brands: always a bridesmaid, never a bride	38
Research on reducing supply chain carbon emissions considering energy service companies and blockchain technology adoption	37
Trust to repurchase: investigating consumer behaviour with SOR theory and dual-stage SEM-ANN analysis	36
Optimal coupon distribution strategy of retailers considering cross-industry joint promotion	36
Leveraging socially assistive robots in tourism to promote healthy aging: an exploratory study on aging population	35
Exploring the role of skippable and personalized ads in shaping click-through intention and reducing ad irritation on YouTube	35
Influences of persona self on luxury brand attachment in the Metaverse context	35
Carbon emission spatial and temporal differences and influencing factors of the logistics industry in Northwestern provinces of China	35
Hotel employees will lie flat when recognising losing work values: a mediating effect of burnout-quitting	34
Customers' dining choice using meal ordering apps: insights from China and Indonesia	34