OOIR: Observatory of International Research

Papers

(The H4-Index of Asia Pacific Journal of Marketing and Logistics is 35. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2022-08-01 to 2026-08-01.)

Article	Citations
The impact of normative appeals and affective priming on public service announcements (PSAs) – a moderating role of self-construals	139
Research on the driving mechanism of consumers’ purchasing intention to battery electric vehicle: based on SEM and fsQCA	113
Intention-behaviour gap in organic food consumption: a dual-moderated mediation model	109
Navigating emotional depletion: the role of emotional intelligence and donor status in shaping donation intentions	97
The fashion retailer's opportunity: effect of deal-seeking behavior on mobile shopping intention of showroomers	96
Visual complexity and presentation modality in traditional food advertising on Instagram: the moderating role of food neophobia	84
Do you judge a book by its cover? Online book purchases between Japan and France	73
Health service operational challenges and resilience strategies in “extreme” disruptive events	72
How does blockchain-based food traceability system drive consumers’ repurchase and word-of-mouth intentions toward organic food: a curvilinear role of producer-retailer (in)congruence	67
Humanitarian social-media messaging and consumer support for logistics services: evidence from China	64
The paradox of stringent environmental policies: the feedback between regulatory uncertainty and green technology adoption in competitive shipping	59
How air pollution affects consumers' local brand choices: explanation from attribution and compensation tendency	55
Leveraging NFTs for destination brand love: the roles of gratifications, cultural contact and destination image	55
Your voice takes me to the destination: the impact of AI streamer accent on viewers’ travel intention	48
How does consumers’ scarcity mentality in live-streaming influence impulse buying behavior? An empirical study from a competitive perspective	46
How does sports e-commerce influence consumer behavior through short video live broadcast platforms? Attachment theory perspective	46
Older adults’ adoption behavior of mobile health (mHealth) apps: integrating technology readiness with protection motivation theory	46
What happens before placing an order? Decoding consumers' visual attention during apparel information search in live-streaming	44
Influence of consumer anxiety on preference for self-improvement products	43
Impact of lottery promotion wins and losses: evidence from a promotion in a mobile payment service	43
RETRACTED: Uses and gratifications of metaverse: understanding the user adoption factors through a mixed method approach	42
Optimal coupon distribution strategy of retailers considering cross-industry joint promotion	41
Exploring the role of skippable and personalized ads in shaping click-through intention and reducing ad irritation on YouTube	40
Carbon emission spatial and temporal differences and influencing factors of the logistics industry in Northwestern provinces of China	40
Leverage user-determined checkout donations to boost mobile payment adoption	39

AI technology, FinTech services and Technostress effects on consumer financial decision-making: a smart PLS and experimental evidence approach	38
Air pollution and consumer health spending: how public awareness shifts expenditures from cure to prevention	38
How to win the hearts of consumers with hybrid design? The interactive effects of human–AI collaborative design and advertising appeals on purchase intentions	37
Personal cultural attributes influence women’s intention to further companion travel: the mediating roles of harmony and emotion	36
Blue for addition and red for subtraction: the effect of color congruence on arithmetic operations	36
Who sells it best? How streamer personality and product type shape consumer purchase intentions for near-expiry products	36
How green marketing practices improve customer loyalty: the mediating role of green corporate image and the moderating role of green self-identity in the new energy vehicle market	35
Leveraging social presence to drive impulsive buying in live shopping: the roles of self-efficacy, psychological ownership and perceived scarcity	35
What makes viewers loyal toward streamers? A relationship building perspective and the gender difference	35
Development of food sharing online networks for sustainability: Consumer perspectives on food security and sharing	35