Asia Pacific Journal of Marketing and Logistics

Article	Citations
Health service operational challenges and resilience strategies in “extreme” disruptive events	132
The impact of normative appeals and affective priming on public service announcements (PSAs) – a moderating role of self-construals	95
Attributes of product advantage and choices for manufacturer–retailer formal governance: the case of new product launch	90
The fashion retailer's opportunity: effect of deal-seeking behavior on mobile shopping intention of showroomers	89
Intention-behaviour gap in organic food consumption: a dual-moderated mediation model	83
Do you judge a book by its cover? Online book purchases between Japan and France	74
How does blockchain-based food traceability system drive consumers’ repurchase and word-of-mouth intentions toward organic food: a curvilinear role of producer-retailer (in)congruence	70
Encroachment in a three-echelon supply chain: manufacturer encroachment or distributor encroachment	65
How air pollution affects consumers' local brand choices: explanation from attribution and compensation tendency	60
Older adults’ adoption behavior of mobile health (mHealth) apps: integrating technology readiness with protection motivation theory	60
How does sports e-commerce influence consumer behavior through short video live broadcast platforms? Attachment theory perspective	55
Optimal coupon distribution strategy of retailers considering cross-industry joint promotion	53
Development of food sharing online networks for sustainability: Consumer perspectives on food security and sharing	48
Customers' dining choice using meal ordering apps: insights from China and Indonesia	46
Personal cultural attributes influence women’s intention to further companion travel: the mediating roles of harmony and emotion	44
Consumer value expectations and risk perceptions in the context of metaverse – an exploratory study based on grounded theory	44
Revealing the resistance of virtual streamers: intrusiveness, privacy disclosure and perceived justice	43
What drives customers towards mobile shopping? An integrative technology continuance theory perspective	43
The effects of service quality on relationship quality and loyalty in business-to-business electrical and electronics industry	43
What makes viewers loyal toward streamers? A relationship building perspective and the gender difference	42
The impact of keyword characteristics on seller performance in e-commerce platforms: focusing on the moderating effect of product types	42
The effects of organizational positioning and donation recognition on charitable giving: insights from moral foundations theory	40
Technology in luxury brands: always a bridesmaid, never a bride	40
Research on online shopping contextual cues: refining classification from text mining	39
Uses and gratifications of metaverse: understanding the user adoption factors through a mixed method approach	38

How green marketing practices improve customer loyalty: the mediating role of green corporate image and the moderating role of green self-identity in the new energy vehicle market	38
Influences of persona self on luxury brand attachment in the Metaverse context	37
Can you resist the virtual temptations? Unveiling impulsive buying in metaverse retail	37
What motivates viewers to purchase recommended products in live streaming? The moderating role of extroversion–introversion personality	36
Research on the spillover effects of promotion preannouncements on other selling products within and across brands	36
Images of ingredients or finished products on food packages: the effects of food readiness and purchasing motivations	35
Talking the talk: how AI voice assistants’ apology styles shape consumer satisfaction in service recovery	34
Advertising with scarcity messages and attitudes for luxury skin-care products	34
Fairness, profits and social welfare: the implications of pay-what-you-want in online food delivery	34
Tourism experiences and healthy aging: extending the successful aging model	33
The effect of meta-commerce consumption value on consumer satisfaction and continuous usage intention: the moderating roles of meta-verse involvement and consumer competency	33
A streamlined survey instrument to moderate university students' grades for group projects	31
Luxury is dead, long live luxury! Resonance as an alternative lens to advance our understanding of an eternal desire and a global business	31
The impact of customer organization socialization: a moderated mediation model	30
Use of real-life imagery and words in luxury brand trademarks: a study of the trademark lawsuits involving the Polo/Lauren Company	30
Omni micro-reseller's path-to-purchase and MSEs omnichannel readiness in the Indonesian affordable fashion industry	29
Buyer–supplier collaborative cost sharing and the performance of fresh agricultural produce cold chains: a retailer fairness concern perspective	29
Pricing strategy of first-enjoy-after-pay service offered by two-sided media platforms	29
Why are college sports tourists traveling long distance? Antecedents of destination and team loyalty	28
The 18th FINA world masters championships and destination loyalty	28
Why I revisit a historic town in Chengdu? Roles of cognitive image, affective image and memorable tourism experiences	28
When background music in audiovisual advertisements can boost the perceived competence of the advertised brands – an empirical study from South Korea	28
Lessons learnt from COVID-19 vaccine operations and distribution performance: challenges and resilience strategies	28
Warmth or competence? The effects of cool and cuteness on the perceived quality of digital products	27
The e-WOM intention of artificial intelligence (AI) color cosmetics among Chinese social media influencers	26
How does brand authenticity influence brand loyalty? Exploring the roles of brand attachment and brand trust	26
Exploring the role of brand–sustainability–self-congruence on consumers' evaluation of luxury brands	24
The heart of the cuisine experience in evoking emotional value: the importance of social media sharing and cultural education	23
Fear more or fear no more: examining the emotional and behavioral consequences of FOMO and JOMO	23
Paradoxical choice of Korean consumers: categorization effect, health halo and averaging bias	22
The impact of blockchain food traceability system on consumers' affective brand commitment and premium price motivation	22
How names and shapes correspond to the nature of products: an evaluation of auspicious foods	22
Exploring new dimensions in OTT consumption: an empirical study on perceived risks, descriptive norms and goal-directed behaviour	22
Consumer retention in two-wheeler industry: a moderated mediation model	22
The more envious the consumer, the more impulsive? The moderating role of self-monitoring and product type	21
Effects of mental simulation, new product attribute benefits and typicality on consumer attitudes	21
Predicting SMEs performance through green supply chain practices: a mediation model link of business process performance	21
To create the value of indigenous tourism in multicultural market based on tourists' cultural experience	21
Exploring the impact of technology orientation on phygital space perception and luxury consumption experiences in Animal Crossing: New Horizons (ACNH)	20
Warranty or education?: An analysis of marketing strategy choices for remanufactured products	20
Impacts of information asymmetry on users' payment rates: evidence from trading data of Chinese knowledge payment platform	19
Influence of social media influencer authenticity on their followers' perceptions of credibility and their positive word-of-mouth	19
Who hates your brand? An analysis of consumer brand hater typology	19
Mediating role of immediate performance outcomes between supply chain integration and firm performance	19
Channel integration affects usage intention in food delivery platform services: the mediating effect of perceived value	19
Effect of brand experiences on brand loyalty mediated by brand love: the moderated mediation role of brand trust	19
Understanding the role of image, quality and price for developing prestigious mass brands	18
Integrating technology acceptance model and value-based adoption model to determine consumers’ perception of value and intention to adopt AR in online shopping	18
How to make a green product advertisement? The effect of advertising appeals on green purchase intention	18
Loyalty to amateur sellers in the online second-hand market	17

Understanding the roles of interaction and trust in formation of loyalty toward customer-to-customer (C2C) platforms	17
Social aspect versus service quality in trust formation toward mobile payment adoption: a case study of Indonesia	16
Performance implications of peer monitoring among suppliers	16
Assessing measurement invariance of the CETSCALE in Guangxi, China	16
How does language intensity of brand fan word-of-mouth (WOM) affect customers' willingness to adopt WOM? An empirical study based on psychological resistance theory	16
The influence of e-customer satisfaction, e-trust and perceived value on consumer's repurchase intention in B2C e-commerce segment	16
The performance of major airports in the Europe, North America and Asia	16
The optimal subsidy scheme and technology innovation strategy considering consumers' green premium	16
The impact of corporate philanthropy on the evolution of social media brand community – based on the case of ERKE	16
The potential of AI tools in shaping digital consumers’ behavior: investigating e-commerce engagement of Chinese Generation Z	16
The impact of carbon emission regulations on B2C car-sharing platforms’ operating models	15
The effect of goal type of user-generated content on consumers' compensatory consumption behavior	15
Exploring relationship among semiotic product packaging, brand experience dimensions, brand trust and purchase intentions in an Asian emerging market	15
Effectiveness of environmental claims in preventing food waste: exploring consumer perspectives toward suboptimal food	15
The effect of consumer resistance to innovation on innovation adoption: the moderating role of customer loyalty	15
A brand loyalty–risk framework in the luxury watch market	15
Defend what you love and what is fair: defensive word-of-mouth toward a brand	15
Mobile marketing interface layout attributes that affect user aesthetic preference: an eye-tracking study	14
Self-regulation and panic buying: examining the brake mechanism effect on fear of missing out	14
Emotional responses in online social interactions: the mediating role of flow	14
The effect of visibility of country of origin labelling on consumers' fresh meat preferences	14
The UAM service network: multi-objective and multi-period design for UAM airports	14
The impact of live background visual complexity on consumer purchase intention: an eye-tracking study	14
Change in brand attitude depending on fashion film type: the psychological mechanisms by engagement and consumer fantasy proneness	14
The relationship between needs, motivations and information sharing behaviors on social media: focus on the self-connection and social connection	14
Social influencer spillover effects under cap-and-trade and carbon tax regulation: the choice between marketplace or reseller mode	14
The effects of brand collaboration with the online game on customer equity and purchase intention: moderating effect of fashion brand type	14
Exploring consumer purchase intention in cross-border e-commerce: evidence from ‘belt and road’ countries	14
Poison or remedy? Masculinity in a pathos-based sustainable brand story	14
Do family factors affect the usage intention of smart homes? A PLS-SEM empirical study from China	14
Consumer purchase intention of intangible cultural heritage products (ICHP): effects of cultural identity, consumer knowledge and manufacture type	13
Social media marketing in the digital age: empower consumers to win big?	13
Digitalization and green supply chain activities in manufacturing: a case study of Huawei	13
Appearance and media popularity affecting experiential gift-giving	13
Relationship outcomes following a service failure: the role of agent likability	13
Exploring the dichotomy between brand addiction and brand love: a comprehensive analysis	13
Visual attention differences toward football stadium’s naming rights: an eye tracking study	13
Reward model development for referral reward program in delivery services based on customer preferences	13
Navigating turbulent waters: the impact of technological turbulence on entrepreneurial orientation in Chinese e-commerce enterprises	13
Determining factors of continuance intention in mobile payment: fintech industry perspective	13
Product information the more the better? A moderated mediation model to explain consumer purchasing intention in cross-border e-commerce	13
Research on the coordinated development evaluation of manufacturing and logistics industry: a case study of Jiangsu province and Shandong province	13
Image recommendation for social media marketing in maternity and baby care product industry – a machine learning approach	13
Linkages among extended service quality, distinct perceived value and satisfaction in the exhibition trust-building process	13
Exploring factors influencing impulse buying in live streaming shopping: a stimulus-organism-response (SOR) perspective	12
COVID-19 pandemic: consumers' purchase intention of indoor fitness products during the partial lockdown period in Singapore	12
The future of live-streaming commerce: understanding the role of AI-powered virtual streamers	12
Consumers' cultural identity under glocalization: Vietnamese consumers' global and national identities and their cross-cultural consumption	12
The aftermath of greenwashing in the fashion industry: Chinese consumer responses to different types of greenwashing	12
Deciphering the impact of responsiveness on customer satisfaction, cross-buying behaviour, revisit intention and referral behaviour	12
Developing an extended model of self-congruity to predict Chinese tourists' revisit intentions to New Zealand: the moderating role of gender	12
Exerting creativity: unveiling the mechanisms of mobile short-video advertising in promoting consumer decision-making	12
The two-stage pricing of preannouncement for platform introducing self-operated logistics under consideration of the first- or second-mover advantage	12
Neuropsychological responses of consumers to promotion strategies and the decision to buy sports products	12
From trial to triumph! A longitudinal design eliciting social impact perspective for sustained usage of gamified fitness apps	12
Enhancing purchase intentions among young consumers in a live-streaming shopping environment using relational bonds: are there differences between “buyers” and “non-buyers”?	12
Social media physician influencers and patients’ participation in value co-creation	11
Enhancing hedonic well-being and stickiness: social contagion effects of entertainment-oriented influencers in the Asia-Pacific market	11
Retraction notice: Purchase intention of organic foods: are lifestyles of health and sustainability the reason for my purchase decision?	11
When empathy is enhanced by human–AI interaction: an investigation of anthropomorphism and responsiveness on customer experience with AI chatbots	11
Research on the influence of digital human avatar characteristics on brand fans effect	11
They’re involved, will you be involved? Research on the impact of social network embeddedness on customers’ online referral intention	11
Cultivating loyalty in fast food through marketing cues	11
Chief marketing officers' future focus and firms' sustainability marketing commitment	11
Metaverse in marketing and logistics: the state of the art and the path forward	10
Effects of quantity promotional frames on inaction inertia	10
Why do consumers buy NFTs?: Multi-path of attitude and the bandwagon effect	10
Investigating the technology acceptance model, image congruence and cultural differences in facial recognition payment adoption	10
Antecedents of adaptive selling behaviour: a study of the Korean cosmetic industry	10
Research on the evolutionary game of knowledge pricing in an open innovation environment: from the perspective of social dual innovation balance	10
Effects of app icon familiarity and authority on app icon image fit and usage intention: focusing on the moderating effects of app icon features and app type	10
Augmented reality (AR) marketing, customer experiences and customer delight in soft drinks: an empirical study	10
The borders are re-opening! Has virtual reality been a friend or a foe to the tourism industry so far?	10
Navigating the nexus between senior tourism and healthy aging: a post-neoliberal perspective	10
How the construal of power impacts healthy food preference: the mediating role of self-discipline perception	10
Understanding the intricacies of risky indebtedness, impulse buying and perceived risk in buy-now-pay-later adoption	10
Modeling purchase intention for virtual reality hardware: a cognition-affect-conation (CAC) approach	10
The selection model of international air express for high-tech manufacturers in airfreight of sample products: the fuzzy best-worst method	10
Self-created or collaborative? The effects of virtual influencers' identity type and post type on purchase intentions	10
Extended service strategy choice for competing manufacturers in agency retail platform considering consumer preferences	9

The influence of uncertainty on indulgent consumption: a chain mediation model of curiosity and positive emotion	9
From cognitive bias to social identity: consumer ethnocentrism and traditional Chinese medicine consumption intentions in China	9
How do live-streamers attract their consumers: insights from a multi-group analysis	9
How four aspects of narcissism prompt tourists to make landmark check-in: the mediating role of perceived enjoyment and perceived status attainment	9
How celebrity attachment influences event participation intentions: from the customer-relationship theory and attachment theory approaches	9
What drives new luxury consumption? Application of schema congruity theory and heuristic systematic framework	9
Investigating the drivers of discontinuous usage in short-video platforms: the role of information characteristics	9
Consumers’ perceived value and use intention of cashless payment in the physical distancing context: evidence from an Asian emerging market	9
Effects of perceived risk on consumers’ intentions to purchase second-hand clothing: a comparison across four generations	9
Flatness promotes modernity: logo flatness and consumers' perception of brand image	9
Consumers’ engagement in online shopping platform: influences on self-concept and subjective well-being within the platform	9
Why do players continue playing esports? A mixed-method study based on uses and gratifications theory	9
Exploring the mechanisms of different social norms influencing green consumption attitude and behavior	9
Psychological need profiles during online shopping: exploring associations with word-of-mouth and loyalty	9
Consumer insights on cultural appropriation in fashion: a Douyin analysis	9
What motivates Vietnamese enterprises to upgrade in global value chains? Closing the intention-behavior gap	9
What are the most important consumer decision factors when choosing an airline? An emerging economy perspective	9
Opaque selling vs traditional selling: optimal decisions for service providers in a competitive market	9
Dual effects of time length as experiential marketing elements in We-media videos	9
What motivates users to keep WhatsApp statuses: a scale development study	9
A study on the mediating effect of brand trust between perceived legitimacy of influencers and attitude toward brand: evidence from Turkey	9
Investigating consumers’ intention to use drone food delivery services: Do personality traits matter?	9
Attractiveness vs similarity: how attributes of AI-based virtual influencers impact credibility, parasocial interaction and purchase intentions of social-media users	8
The adoption of mobile payment services by millennials: the roles of smartphone addiction and situational variables	8
Keeping the ball rolling: using the S-O-R framework to investigate the determinants of football fan loyalty	8
Systematic investigation of the logistics service quality of cross-border e-commerce: a mixed-methods perspective	8
Enhancing sustainable consumer practices: the role of environmental knowledge in adopting BORS services	8
Engaging tourists from city aesthetics: evidence from multi-modal analysis of computer vision and text mining	8
The effects of perceived luxury value on customer engagement and purchase intention in live streaming shopping	8
How cultural values integrate with each other to trigger sustainable consumption: a cross-culture study	8
Research on the influence of online fitness user engagement on value co-creation behavior	8
Psychological consumer behavior and sustainable green food purchase	8
Supplier classification and ranking of new energy vehicle based on CPT-TODIMSort method	8
Does polychronicity among sales employees develop B2B service recovery? A dual assessment through ambidextrous leadership	8
An empirical investigation of service quality of intercity rail transit in the Pearl River Delta using AHP-fuzzy comprehensive evaluation	8
How employee-guest interactions and welcome hospitality create brand attitudes for first-time hotel customers	8
Do satisfied customers recommend restaurants? The moderating effect of engagement on social networks on the relationship between satisfaction and eWOM	8
Navigating the electric shift: the interplay of consumer preferences and infrastructure in EV uptake	8
The integrated interaction of channel selection of supplier and information-sharing decision of hybrid platform in two-stage game process	7
Service marketing strategies and performances of tourism and hospitality enterprises: implications from a small border province in Thailand	7
The interplay of self-esteem, self-identity, self-ambivalence and impulsive buying tendency in a mediation-moderation model explaining consumer food waste behavior	7
Lifestyle segmentation of older Koreans: a longitudinal comparison of segments and life satisfaction	7
Effects of brand spokes-characters with personal and historical nostalgia on brand attitude: evidence from Generation Z consumers in China	7
Supply chain insights from social media users’ responses to panic buying during COVID-19: the herd mentality	7
Can short video promote festival marketing? Empirical evidence from Macau	7
Value co-creation for developing cultural and creative virtual brand communities	7
Retraction notice: Navigating the digital travel landscape: understanding the role of technology readiness in OTAs acceptance and usage for hotel bookings	7
Buy domestic or foreign brands? The moderating roles of decision focus and product quality	7
The determinants of product trust in live streaming E-commerce: a hybrid method integrating SEM and fsQCA	7
Exploring the nexus of social media influencers and consumer brand engagement	7
Exploring the brand experience in the metaverse under the perspective of technology acceptance model	7
Why dropping intention of attention to YouTuber channels?	7
Mediating effects of relationship marketing orientation and service quality orientation on policyholder retention in non-life insurance services	7
Research methods for aging populations in tourism and hospitality: a systematic review and critical reflection	7
How can short travel videos facilitate tourists’ decision-making about traveling to cultural heritage destinations? Evidence from the Wudang Mountain Complex	7
The impact of culture on millennials' attitudes towards luxury brands: evidence from Tokyo and Shanghai	7
Assessing word-of-mouth reputation of influencers on B2C live streaming platforms: the role of the characteristics of information source	7
The configurational impact of e-commerce live streaming interactivity on consumer engagement behavior	7
Customer brand engagement in brands’ self-built live streaming e-commerce: a mixed-methods study	6
Reward me or charity: The impact of mobile e-commerce platforms' loyalty programme reward types on participation intention	6
The interplay among trust, reciprocity and commitment factors in facilitating supply chain collaboration: the case of Vietnamese fishery industry	6
The effect of organizational culture on territorial exclusivity in international marketing channels: a study of Japanese manufacturing exporters	6
Re-examining the showrooming phenomenon: the moderating role of consumers' maximizing tendency	6
The role of personalization and emotional attachment on privacy calculus: an empirical study of intelligent voice assistant	6
“Coolness” and “joy” in games: factors influencing mobile game players' willingness to make in-game purchases	6
Competition in recycling and sales market between retailer and third party under cap and trade	6
The drivers of sharing willingness regarding sustainable fashion brand image based on commitment theory	6
Switching costs and users’ intentions of an app-enabled cross-border e-commerce platform: examples of Amazon and Tmall Global	6
Quick-commerce: green initiatives on customer brand engagement	6
The impact of brand perception of “standards + certification” regional quality brands on consumer loyalty – the case of “Zhejiang manufacturing”	6
What affects users to click social media ads and purchase intention? The roles of advertising value, emotional appeal and credibility	6
Which aesthetics works, classical or expressive? How and when aesthetic appearance enhances green consumption	6
The relationship between electronic word-of-mouth, customer loyalty and resistance to innovation	6
Navigating the Chinese purchase intent in fresh agricultural product live streaming: anchor features, perceived risk and consumer confidence	6
What makes a self-deprecating advertisement more persuasive? The role of self-uncertainty	6
Mobile banking app experience of generation Y and Z consumers	6
Sales promotion: the role of equity sensitivity	6
Perceived risk-based sport spectator segmentation during the pandemic situation	6
Does diversity facilitate consumer decisions: a comparative perspective based on single-category versus multi-category products	6
An integrated model of consumers' decision-making process in social commerce: a cross-cultural study of the United States and China	6
Exploring the drivers of AI-seeking intention among AI community canteen customers	6
Thirty years and “I'm still Lovin’ it!”: brand perceptions of McDonald's among generation Y and generation Z consumers in China	6
Investigating the live streaming sales from the perspective of the ecosystem: the structures, processes and value flow	6
The influence of information processing on consumer switching intention from traditional to short video e-commerce: a structural equation modelling study	5
Using Instagram live-streaming viewers model to derive two types of needs satisfaction	5
How does AI technological uncertainty affect continuance usage intention of Voice AI Assistants? A valance-based framework	5
An updated social media users’ crisis response framework	5
Investigating the impact of authenticity of social media influencers on followers' purchase behavior: mediating analysis of parasocial interaction on Instagram	5
Linking social media marketing efforts with customer brand engagement in driving brand loyalty	5
When do price discounts become attractive? A study comparing discount strategies on consumer perceptions	5
The mediating role of perceived enjoyment and attitude consistency in omni-channel retailing	5
Designing two-period decentralized service chain incentives with the consideration of customer acquisition and retention	5
Effect of green advertising attitude on collectivist consumer behavior: an integrative approach	5
Delicious promoter of the restaurant business: measuring impact of supply chain, brand personality and CSR on brand equity development	5
The luxury should be “high”: the effect of positioning in cobranding on luxury evaluation	5