Asia Pacific Journal of Marketing and Logistics

Article	Citations
The impact of normative appeals and affective priming on public service announcements (PSAs) – a moderating role of self-construals	128
How does consumers’ scarcity mentality in live-streaming influence impulse buying behavior? An empirical study from a competitive perspective	109
How does sports e-commerce influence consumer behavior through short video live broadcast platforms? Attachment theory perspective	102
The paradox of stringent environmental policies: the feedback between regulatory uncertainty and green technology adoption in competitive shipping	95
Research on the driving mechanism of consumers’ purchasing intention to battery electric vehicle: based on SEM and fsQCA	86
Intention-behaviour gap in organic food consumption: a dual-moderated mediation model	82
How air pollution affects consumers' local brand choices: explanation from attribution and compensation tendency	78
Navigating emotional depletion: the role of emotional intelligence and donor status in shaping donation intentions	69
Visual complexity and presentation modality in traditional food advertising on Instagram: the moderating role of food neophobia	67
Do you judge a book by its cover? Online book purchases between Japan and France	61
Health service operational challenges and resilience strategies in “extreme” disruptive events	57
Older adults’ adoption behavior of mobile health (mHealth) apps: integrating technology readiness with protection motivation theory	57
How does blockchain-based food traceability system drive consumers’ repurchase and word-of-mouth intentions toward organic food: a curvilinear role of producer-retailer (in)congruence	56
The fashion retailer's opportunity: effect of deal-seeking behavior on mobile shopping intention of showroomers	52
Leveraging NFTs for destination brand love: the roles of gratifications, cultural contact and destination image	52
Celebrity vs influencer endorsements: exploring the effects of credibility and parasocial relationships on consumer-based brand equity	48
Humanitarian social-media messaging and consumer support for logistics services: evidence from China	48
Impact of lottery promotion wins and losses: evidence from a promotion in a mobile payment service	45
Influence of consumer anxiety on preference for self-improvement products	45
How green marketing practices improve customer loyalty: the mediating role of green corporate image and the moderating role of green self-identity in the new energy vehicle market	43
Can you resist the virtual temptations? Unveiling impulsive buying in metaverse retail	42
Revealing the resistance of virtual streamers: intrusiveness, privacy disclosure and perceived justice	41
RETRACTED: Uses and gratifications of metaverse: understanding the user adoption factors through a mixed method approach	40
The effects of organizational positioning and donation recognition on charitable giving: insights from moral foundations theory	40
Leveraging social presence to drive impulsive buying in live shopping: the roles of self-efficacy, psychological ownership and perceived scarcity	39

The effects of service quality on relationship quality and loyalty in business-to-business electrical and electronics industry	38
Technology in luxury brands: always a bridesmaid, never a bride	38
Research on reducing supply chain carbon emissions considering energy service companies and blockchain technology adoption	37
Optimal coupon distribution strategy of retailers considering cross-industry joint promotion	36
Trust to repurchase: investigating consumer behaviour with SOR theory and dual-stage SEM-ANN analysis	36
Carbon emission spatial and temporal differences and influencing factors of the logistics industry in Northwestern provinces of China	35
Leveraging socially assistive robots in tourism to promote healthy aging: an exploratory study on aging population	35
Exploring the role of skippable and personalized ads in shaping click-through intention and reducing ad irritation on YouTube	35
Influences of persona self on luxury brand attachment in the Metaverse context	35
Customers' dining choice using meal ordering apps: insights from China and Indonesia	34
Hotel employees will lie flat when recognising losing work values: a mediating effect of burnout-quitting	34
Leverage user-determined checkout donations to boost mobile payment adoption	33
What makes viewers loyal toward streamers? A relationship building perspective and the gender difference	32
AI technology, FinTech services and Technostress effects on consumer financial decision-making: a smart PLS and experimental evidence approach	30
Consumer value expectations and risk perceptions in the context of metaverse – an exploratory study based on grounded theory	30
Air pollution and consumer health spending: how public awareness shifts expenditures from cure to prevention	30
How to win the hearts of consumers with hybrid design? The interactive effects of human–AI collaborative design and advertising appeals on purchase intentions	29
Blue for addition and red for subtraction: the effect of color congruence on arithmetic operations	28
Research on online shopping contextual cues: refining classification from text mining	28
Who sells it best? How streamer personality and product type shape consumer purchase intentions for near-expiry products	27
Service recovery through anthropomorphic chatbots: a consumer face concern perspective	27
Development of food sharing online networks for sustainability: Consumer perspectives on food security and sharing	27
The impact of keyword characteristics on seller performance in e-commerce platforms: focusing on the moderating effect of product types	27
Talking the talk: how AI voice assistants’ apology styles shape consumer satisfaction in service recovery	27
Personal cultural attributes influence women’s intention to further companion travel: the mediating roles of harmony and emotion	27
A streamlined survey instrument to moderate university students' grades for group projects	27
Luxury is dead, long live luxury! Resonance as an alternative lens to advance our understanding of an eternal desire and a global business	27
Omni micro-reseller's path-to-purchase and MSEs omnichannel readiness in the Indonesian affordable fashion industry	26
Fairness, profits and social welfare: the implications of pay-what-you-want in online food delivery	26
Images of ingredients or finished products on food packages: the effects of food readiness and purchasing motivations	26
The effect of meta-commerce consumption value on consumer satisfaction and continuous usage intention: the moderating roles of meta-verse involvement and consumer competency	25
The 18th FINA world masters championships and destination loyalty	25
Why I revisit a historic town in Chengdu? Roles of cognitive image, affective image and memorable tourism experiences	25
The impact of brand inclusivity on consumer attitudes toward AI-designed products	24
What motivates viewers to purchase recommended products in live streaming? The moderating role of extroversion–introversion personality	24
When background music in audiovisual advertisements can boost the perceived competence of the advertised brands – an empirical study from South Korea	24
Tourism experiences and healthy aging: extending the successful aging model	24
Understanding sustainable consumption intention among Chinese gen Z: a moderated mediation framework	24
Pricing strategy of first-enjoy-after-pay service offered by two-sided media platforms	23
Research on the spillover effects of promotion preannouncements on other selling products within and across brands	23
Lessons learnt from COVID-19 vaccine operations and distribution performance: challenges and resilience strategies	23
User-generated content as a decision-support mechanism in high-involvement digital retail: evidence from smart device purchases in Vietnam	23
The e-WOM intention of artificial intelligence (AI) color cosmetics among Chinese social media influencers	23
Exploring the impact of technology orientation on phygital space perception and luxury consumption experiences in Animal Crossing: New Horizons (ACNH)	22
The role of generational product innovation rhythm in shaping consumer engagement for digital products	22
How names and shapes correspond to the nature of products: an evaluation of auspicious foods	22
Hotel robotic services: enhancement or gimmick?	22
Paradoxical choice of Korean consumers: categorization effect, health halo and averaging bias	22
Redemption-in-store or ship-to-home? Order fulfillment mode choice of physical retailing with livestreaming selling	21
Future research directions of generative AI in marketing and logistics	21

Pioneer or follower? The sequence of introducing self-operated logistics on platform under consideration of preannouncement	21
Drivers of hotel digital intelligence capability: evidence from NCA and fsQCA	21
Corrigendum: Digital transformation and supply chain resilience in Chinese manufacturing: the mediating role of supply chain risk management	21
The heart of the cuisine experience in evoking emotional value: the importance of social media sharing and cultural education	21
Effects of mental simulation, new product attribute benefits and typicality on consumer attitudes	20
The impact of blockchain food traceability system on consumers' affective brand commitment and premium price motivation	20
Building self-brand connections through AI-enabled brand transparency in emerging market retail	20
Exploring the role of brand–sustainability–self-congruence on consumers' evaluation of luxury brands	20
Effect of brand experiences on brand loyalty mediated by brand love: the moderated mediation role of brand trust	20
The role of green self-identity in shaping consumer loyalty and repurchase intentions: a moderated mediation model in green marketing	20
Fear more or fear no more: examining the emotional and behavioral consequences of FOMO and JOMO	19
Expert knowledge: collaborating with generative artificial intelligence to improve service innovation performance	19
Who hates your brand? An analysis of consumer brand hater typology	19
From cues to connections: visual style design on Instagram and its impact on brand relationships	19
Influence of social media influencer authenticity on their followers' perceptions of credibility and their positive word-of-mouth	19
How does brand authenticity influence brand loyalty? Exploring the roles of brand attachment and brand trust	19
Exploring new dimensions in OTT consumption: an empirical study on perceived risks, descriptive norms and goal-directed behaviour	19
The performance of major airports in the Europe, North America and Asia	18
Beyond brand loyalty: exploring multi-dimensional fandom in webtoon-based brand extensions	18
Performance implications of peer monitoring among suppliers	18
The impact of corporate philanthropy on the evolution of social media brand community – based on the case of ERKE	18
Understanding digital risk governance in manufacturing supply chains: behavioral insights from prospect theory and evolutionary games	17
Ensuring delivery performance through logistics resilience: the role of digital-enabled logistics integration	17
The impact of perceived sociability on heterogeneous customer-to-customer interactions and customer citizenship behaviors in collectively interactive service settings	17
A brand loyalty–risk framework in the luxury watch market	17
Understanding the roles of interaction and trust in formation of loyalty toward customer-to-customer (C2C) platforms	17
Impacts of information asymmetry on users' payment rates: evidence from trading data of Chinese knowledge payment platform	17
Loyalty to amateur sellers in the online second-hand market	17
Power of sellers: exploring the role of sales information transparency and emotional communication in the context of re-commerce platforms	17
The impact of firm-retail investor interaction on marketing investment: evidence from China	17
Social aspect versus service quality in trust formation toward mobile payment adoption: a case study of Indonesia	16
The effects of brand collaboration with the online game on customer equity and purchase intention: moderating effect of fashion brand type	16
The impact of carbon emission regulations on B2C car-sharing platforms’ operating models	16
How to make a green product advertisement? The effect of advertising appeals on green purchase intention	16
Defend what you love and what is fair: defensive word-of-mouth toward a brand	16
When visual concreteness meets temporal framing in foreign-brand storytelling on social media	15
Digital luxury: how avatar marketing drives consumer engagement for luxury brands	15
The potential of AI tools in shaping digital consumers’ behavior: investigating e-commerce engagement of Chinese Generation Z	15
How does language intensity of brand fan word-of-mouth (WOM) affect customers' willingness to adopt WOM? An empirical study based on psychological resistance theory	15
Effectiveness of environmental claims in preventing food waste: exploring consumer perspectives toward suboptimal food	15
Integrating technology acceptance model and value-based adoption model to determine consumers’ perception of value and intention to adopt AR in online shopping	15
Activating the commercial power of ritual experiences: exploring their impact on consumer well-being and brand loyalty	14
The interaction of external and internal CSR during COVID-19: a signaling theory perspective	14
The effect of visibility of country of origin labelling on consumers' fresh meat preferences	14
Product information the more the better? A moderated mediation model to explain consumer purchasing intention in cross-border e-commerce	14
Optimal pricing strategy for advance selling through group buying	14
AI collaboration and fashion consumption intention: an empirical study based on perceived affordance and AI literacy	14
The effect of goal type of user-generated content on consumers' compensatory consumption behavior	14
Social influencer spillover effects under cap-and-trade and carbon tax regulation: the choice between marketplace or reseller mode	14
Emotional responses in online social interactions: the mediating role of flow	13
Extending self-congruity theory in slow tourism: mediating mechanisms and behavioral outcomes	13
Radical versus incremental green innovation: how product duality shapes consumer response	13
The role of short videos in inspiring traditional food consumption: a conditional mediation model	13
Self-regulation and panic buying: examining the brake mechanism effect on fear of missing out	13
Do family factors affect the usage intention of smart homes? A PLS-SEM empirical study from China	13
Corrigendum: Integrating oncology, travel therapy and health economics: exploring synergistic approaches to enhance cancer care and well-being	13
Poison or remedy? Masculinity in a pathos-based sustainable brand story	13
The UAM service network: multi-objective and multi-period design for UAM airports	13
Appearance and media popularity affecting experiential gift-giving	13
Empowerment or erosion? The impacts of NFT promotion strategy on brand attitude and physical product purchase intention	13
Social media marketing in the digital age: empower consumers to win big?	13
“Good shopping decisions” or “selling goods” – the impact of short video marketing models on consumer purchasing behavior	13
The impact of live background visual complexity on consumer purchase intention: an eye-tracking study	13
Determining factors of continuance intention in mobile payment: fintech industry perspective	13
Research on the coordinated development evaluation of manufacturing and logistics industry: a case study of Jiangsu province and Shandong province	13
Enhancing purchase intentions among young consumers in a live-streaming shopping environment using relational bonds: are there differences between “buyers” and “non-buyers”?	13
Visual attention differences toward football stadium’s naming rights: an eye tracking study	13
Digital transformation and supply chain resilience in Chinese manufacturing: the mediating role of supply chain risk management	13
Exploring the dichotomy between brand addiction and brand love: a comprehensive analysis	13
Reward model development for referral reward program in delivery services based on customer preferences	12
Navigating turbulent waters: the impact of technological turbulence on entrepreneurial orientation in Chinese e-commerce enterprises	12
The effect of disabled employees on consumer responses: the moderating role of AI	12
Exerting creativity: unveiling the mechanisms of mobile short-video advertising in promoting consumer decision-making	12
How the construal of power impacts healthy food preference: the mediating role of self-discipline perception	12
The two-stage pricing of preannouncement for platform introducing self-operated logistics under consideration of the first- or second-mover advantage	12
From trial to triumph! A longitudinal design eliciting social impact perspective for sustained usage of gamified fitness apps	12
Consumers' cultural identity under glocalization: Vietnamese consumers' global and national identities and their cross-cultural consumption	12
The future of live-streaming commerce: understanding the role of AI-powered virtual streamers	12
Exploring factors influencing impulse buying in live streaming shopping: a stimulus-organism-response (SOR) perspective	12
They’re involved, will you be involved? Research on the impact of social network embeddedness on customers’ online referral intention	12

How multi-modal green advertising appeal influences purchase intention: an empirical study from China	12
Image recommendation for social media marketing in maternity and baby care product industry – a machine learning approach	12
Digitalization and green supply chain activities in manufacturing: a case study of Huawei	12
Beyond human streamers: how AI-avatar engagement strategies influence consumer acceptance	12
The aftermath of greenwashing in the fashion industry: Chinese consumer responses to different types of greenwashing	12
Retraction notice: Purchase intention of organic foods: are lifestyles of health and sustainability the reason for my purchase decision?	12
Cultivating loyalty in fast food through marketing cues	11
Beyond coffee: how customers’ perceptions of self-congruity and functional congruity influence brand loyalty and eWOM in a name-brand coffee shop	11
Why do consumers buy NFTs?: Multi-path of attitude and the bandwagon effect	11
Modeling purchase intention for virtual reality hardware: a cognition-affect-conation (CAC) approach	11
Augmented reality (AR) marketing, customer experiences and customer delight in soft drinks: an empirical study	11
Corrigendum: Digital transformation and supply chain resilience in Chinese manufacturing: the mediating role of supply chain risk management	11
Perceived meaninglessness: peer suicide can be like a wrecking ball to college students’ interest in self-improvement products	11
Understanding the intricacies of risky indebtedness, impulse buying and perceived risk in buy-now-pay-later adoption	11
Social media physician influencers and patients’ participation in value co-creation	11
Enhancing hedonic well-being and stickiness: social contagion effects of entertainment-oriented influencers in the Asia-Pacific market	11
Perceived value versus intrusiveness: the role of privacy self-efficacy and decision quality in mobile augmented reality try-ons	11
Navigating the nexus between senior tourism and healthy aging: a post-neoliberal perspective	11
Pushed from tradition, pulled by green: consumer switching to drone food delivery	11
Investigating the technology acceptance model, image congruence and cultural differences in facial recognition payment adoption	11
Psychological need profiles during online shopping: exploring associations with word-of-mouth and loyalty	10
The borders are re-opening! Has virtual reality been a friend or a foe to the tourism industry so far?	10
Management ability and new quality productivity transition: a DID analysis of ESG performance and financial leverage thresholds in China’s high-pollution industries	10
From brand awareness with brand association to brand advocacy in the food and beverage sector: the mediation role of brand equity	10
The influence of uncertainty on indulgent consumption: a chain mediation model of curiosity and positive emotion	10
Dual effects of time length as experiential marketing elements in We-media videos	10
Enhancing human–AI service interactions: the synergistic effects of AI-expressed emotions and grounding on satisfaction	10
Metaverse in marketing and logistics: the state of the art and the path forward	10
Effects of app icon familiarity and authority on app icon image fit and usage intention: focusing on the moderating effects of app icon features and app type	10
Opaque selling vs traditional selling: optimal decisions for service providers in a competitive market	10
Quality risk management: effects of cognitive bias and supplier risk levels	10
The selection model of international air express for high-tech manufacturers in airfreight of sample products: the fuzzy best-worst method	10
How four aspects of narcissism prompt tourists to make landmark check-in: the mediating role of perceived enjoyment and perceived status attainment	10
Consumers’ engagement in online shopping platform: influences on self-concept and subjective well-being within the platform	10
When empathy is enhanced by human–AI interaction: an investigation of anthropomorphism and responsiveness on customer experience with AI chatbots	10
Self-created or collaborative? The effects of virtual influencers' identity type and post type on purchase intentions	10
Research on the influence of digital human avatar characteristics on brand fans effect	10
When and how companion AIs with a personal role increase consumers' interaction intention	10
The paradox of search costs: exploring the nonlinear effects on e-commerce basket value	10
Extended service strategy choice for competing manufacturers in agency retail platform considering consumer preferences	9
Consumers’ perceived value and use intention of cashless payment in the physical distancing context: evidence from an Asian emerging market	9
The dual-track strategy for luxury brands in the digital era: focusing on the balance between social image and personal desires	9
Investigating the drivers of discontinuous usage in short-video platforms: the role of information characteristics	9
How employee-guest interactions and welcome hospitality create brand attitudes for first-time hotel customers	9
Keeping the ball rolling: using the S-O-R framework to investigate the determinants of football fan loyalty	9
Flatness promotes modernity: logo flatness and consumers' perception of brand image	9
Brand-assisted consumer resale as a circular marketing strategy: consumer psychology and comparative effects with sustainable product design	9
From cognitive bias to social identity: consumer ethnocentrism and traditional Chinese medicine consumption intentions in China	9
What drives new luxury consumption? Application of schema congruity theory and heuristic systematic framework	9
Inter-platform information sharing strategy within targeted advertising	9
Effects of perceived risk on consumers’ intentions to purchase second-hand clothing: a comparison across four generations	9
A study on the mediating effect of brand trust between perceived legitimacy of influencers and attitude toward brand: evidence from Turkey	9
Consumer insights on cultural appropriation in fashion: a Douyin analysis	9
How do live-streamers attract their consumers: insights from a multi-group analysis	9
Investigating consumers’ intention to use drone food delivery services: Do personality traits matter?	9
Why do players continue playing esports? A mixed-method study based on uses and gratifications theory	9
Navigating the electric shift: the interplay of consumer preferences and infrastructure in EV uptake	8
What motivates users to keep WhatsApp statuses: a scale development study	8
Enhancing sustainable consumer practices: the role of environmental knowledge in adopting BORS services	8
Switching and repurchase after negative experience: the role of recovery satisfaction, brand hate, brand forgiveness and brand love	8
Exploring the mechanisms of different social norms influencing green consumption attitude and behavior	8
Material or symbolic culture: exploring the influence of cultural mixing on consumers with different sensory experience focus	8
Mediating effects of relationship marketing orientation and service quality orientation on policyholder retention in non-life insurance services	8
To enter or not to enter? Optimizing pricing and e-commerce platform entry strategies for retailers under demand uncertainty	8
Systematic investigation of the logistics service quality of cross-border e-commerce: a mixed-methods perspective	8
How celebrity attachment influences event participation intentions: from the customer-relationship theory and attachment theory approaches	8
Does polychronicity among sales employees develop B2B service recovery? A dual assessment through ambidextrous leadership	8
The adoption of mobile payment services by millennials: the roles of smartphone addiction and situational variables	8
Research on the influence of online fitness user engagement on value co-creation behavior	8
Supplier classification and ranking of new energy vehicle based on CPT-TODIMSort method	8
An empirical investigation of service quality of intercity rail transit in the Pearl River Delta using AHP-fuzzy comprehensive evaluation	8
How attractiveness and value similarity drive social media live streaming purchases: a hybrid SEM-ANN approach	8
How cultural values integrate with each other to trigger sustainable consumption: a cross-culture study	8
Do satisfied customers recommend restaurants? The moderating effect of engagement on social networks on the relationship between satisfaction and eWOM	8