Asia Pacific Journal of Marketing and Logistics

Article	Citations
Health service operational challenges and resilience strategies in “extreme” disruptive events	125
Intention-behaviour gap in organic food consumption: a dual-moderated mediation model	89
Customer engagement on social media, brand equity and financial performance: a comparison of the US and Korea	89
Do you judge a book by its cover? Online book purchases between Japan and France	84
How does blockchain-based food traceability system drive consumers’ repurchase and word-of-mouth intentions toward organic food: a curvilinear role of producer-retailer (in)congruence	79
The fashion retailer's opportunity: effect of deal-seeking behavior on mobile shopping intention of showroomers	66
The impact of normative appeals and affective priming on public service announcements (PSAs) – a moderating role of self-construals	62
Attributes of product advantage and choices for manufacturer–retailer formal governance: the case of new product launch	60
Encroachment in a three-echelon supply chain: manufacturer encroachment or distributor encroachment	58
How does sports e-commerce influence consumer behavior through short video live broadcast platforms? Attachment theory perspective	54
Older adults’ adoption behavior of mobile health (mHealth) apps: integrating technology readiness with protection motivation theory	49
How air pollution affects consumers' local brand choices: explanation from attribution and compensation tendency	48
Optimal coupon distribution strategy of retailers considering cross-industry joint promotion	46
Development of food sharing online networks for sustainability: Consumer perspectives on food security and sharing	44
Revealing the resistance of virtual streamers: intrusiveness, privacy disclosure and perceived justice	43
How green marketing practices improve customer loyalty: the mediating role of green corporate image and the moderating role of green self-identity in the new energy vehicle market	42
The effects of service quality on relationship quality and loyalty in business-to-business electrical and electronics industry	39
Customers' dining choice using meal ordering apps: insights from China and Indonesia	39
Influences of persona self on luxury brand attachment in the Metaverse context	39
The effects of organizational positioning and donation recognition on charitable giving: insights from moral foundations theory	38
Research on online shopping contextual cues: refining classification from text mining	38
What drives customers towards mobile shopping? An integrative technology continuance theory perspective	37
The impact of keyword characteristics on seller performance in e-commerce platforms: focusing on the moderating effect of product types	37
Can you resist the virtual temptations? Unveiling impulsive buying in metaverse retail	35
What makes viewers loyal toward streamers? A relationship building perspective and the gender difference	34

Uses and gratifications of metaverse: understanding the user adoption factors through a mixed method approach	34
Images of ingredients or finished products on food packages: the effects of food readiness and purchasing motivations	34
Talking the talk: how AI voice assistants’ apology styles shape consumer satisfaction in service recovery	33
The e-WOM intention of artificial intelligence (AI) color cosmetics among Chinese social media influencers	33
A streamlined survey instrument to moderate university students' grades for group projects	32
Luxury is dead, long live luxury! Resonance as an alternative lens to advance our understanding of an eternal desire and a global business	32
The effect of meta-commerce consumption value on consumer satisfaction and continuous usage intention: the moderating roles of meta-verse involvement and consumer competency	32
What motivates viewers to purchase recommended products in live streaming? The moderating role of extroversion–introversion personality	31
The impact of customer organization socialization: a moderated mediation model	31
Why are college sports tourists traveling long distance? Antecedents of destination and team loyalty	31
Omni micro-reseller's path-to-purchase and MSEs omnichannel readiness in the Indonesian affordable fashion industry	30
Use of real-life imagery and words in luxury brand trademarks: a study of the trademark lawsuits involving the Polo/Lauren Company	30
Advertising with scarcity messages and attitudes for luxury skin-care products	29
Pricing strategy of first-enjoy-after-pay service offered by two-sided media platforms	29
Buyer–supplier collaborative cost sharing and the performance of fresh agricultural produce cold chains: a retailer fairness concern perspective	27
Lessons learnt from COVID-19 vaccine operations and distribution performance: challenges and resilience strategies	26
The 18th FINA world masters championships and destination loyalty	26
Research on the spillover effects of promotion preannouncements on other selling products within and across brands	25
Tourism experiences and healthy aging: extending the successful aging model	25
Fairness, profits and social welfare: the implications of pay-what-you-want in online food delivery	25
The impact of blockchain food traceability system on consumers' affective brand commitment and premium price motivation	23
Why I revisit a historic town in Chengdu? Roles of cognitive image, affective image and memorable tourism experiences	23
Warmth or competence? The effects of cool and cuteness on the perceived quality of digital products	23
When background music in audiovisual advertisements can boost the perceived competence of the advertised brands – an empirical study from South Korea	23
How does brand authenticity influence brand loyalty? Exploring the roles of brand attachment and brand trust	22
How names and shapes correspond to the nature of products: an evaluation of auspicious foods	22
Paradoxical choice of Korean consumers: categorization effect, health halo and averaging bias	22
Effects of mental simulation, new product attribute benefits and typicality on consumer attitudes	21
Warranty or education?: An analysis of marketing strategy choices for remanufactured products	21
The more envious the consumer, the more impulsive? The moderating role of self-monitoring and product type	21
Exploring the role of brand–sustainability–self-congruence on consumers' evaluation of luxury brands	21
To create the value of indigenous tourism in multicultural market based on tourists' cultural experience	21
Consumer retention in two-wheeler industry: a moderated mediation model	21
Predicting SMEs performance through green supply chain practices: a mediation model link of business process performance	20
Exploring new dimensions in OTT consumption: an empirical study on perceived risks, descriptive norms and goal-directed behaviour	20
Influence of social media influencer authenticity on their followers' perceptions of credibility and their positive word-of-mouth	20
Fear more or fear no more: examining the emotional and behavioral consequences of FOMO and JOMO	20
Effect of brand experiences on brand loyalty mediated by brand love: the moderated mediation role of brand trust	19
The heart of the cuisine experience in evoking emotional value: the importance of social media sharing and cultural education	19
Who hates your brand? An analysis of consumer brand hater typology	18
Impacts of information asymmetry on users' payment rates: evidence from trading data of Chinese knowledge payment platform	18
The effects of brand collaboration with the online game on customer equity and purchase intention: moderating effect of fashion brand type	18
Loyalty to amateur sellers in the online second-hand market	18
Performance implications of peer monitoring among suppliers	18
Mediating role of immediate performance outcomes between supply chain integration and firm performance	18
The optimal subsidy scheme and technology innovation strategy considering consumers' green premium	17
The impact of corporate philanthropy on the evolution of social media brand community – based on the case of ERKE	17
Assessing measurement invariance of the CETSCALE in Guangxi, China	17
How does language intensity of brand fan word-of-mouth (WOM) affect customers' willingness to adopt WOM? An empirical study based on psychological resistance theory	17
The impact of carbon emission regulations on B2C car-sharing platforms’ operating models	17

The performance of major airports in the Europe, North America and Asia	16
Defend what you love and what is fair: defensive word-of-mouth toward a brand	16
Mobile marketing interface layout attributes that affect user aesthetic preference: an eye-tracking study	16
Effectiveness of environmental claims in preventing food waste: exploring consumer perspectives toward suboptimal food	16
Understanding the role of image, quality and price for developing prestigious mass brands	15
Social aspect versus service quality in trust formation toward mobile payment adoption: a case study of Indonesia	15
Exploring relationship among semiotic product packaging, brand experience dimensions, brand trust and purchase intentions in an Asian emerging market	15
A brand loyalty–risk framework in the luxury watch market	15
The effect of goal type of user-generated content on consumers' compensatory consumption behavior	15
The potential of AI tools in shaping digital consumers’ behavior: investigating e-commerce engagement of Chinese Generation Z	15
The effect of consumer resistance to innovation on innovation adoption: the moderating role of customer loyalty	15
Understanding the roles of interaction and trust in formation of loyalty toward customer-to-customer (C2C) platforms	14
Exploring the dichotomy between brand addiction and brand love: a comprehensive analysis	14
Change in brand attitude depending on fashion film type: the psychological mechanisms by engagement and consumer fantasy proneness	14
Research on the coordinated development evaluation of manufacturing and logistics industry: a case study of Jiangsu province and Shandong province	14
Channel integration affects usage intention in food delivery platform services: the mediating effect of perceived value	14
Self-regulation and panic buying: examining the brake mechanism effect on fear of missing out	14
Exploring consumer purchase intention in cross-border e-commerce: evidence from ‘belt and road’ countries	14
Integrating technology acceptance model and value-based adoption model to determine consumers’ perception of value and intention to adopt AR in online shopping	14
The influence of e-customer satisfaction, e-trust and perceived value on consumer's repurchase intention in B2C e-commerce segment	14
Poison or remedy? Masculinity in a pathos-based sustainable brand story	14
Emotional responses in online social interactions: the mediating role of flow	14
The UAM service network: multi-objective and multi-period design for UAM airports	14
The impact of live background visual complexity on consumer purchase intention: an eye-tracking study	13
Consumer purchase intention of intangible cultural heritage products (ICHP): effects of cultural identity, consumer knowledge and manufacture type	13
Relationship outcomes following a service failure: the role of agent likability	13
Do family factors affect the usage intention of smart homes? A PLS-SEM empirical study from China	13
Product information the more the better? A moderated mediation model to explain consumer purchasing intention in cross-border e-commerce	13
Social media marketing in the digital age: empower consumers to win big?	13
The effect of visibility of country of origin labelling on consumers' fresh meat preferences	13
Social influencer spillover effects under cap-and-trade and carbon tax regulation: the choice between marketplace or reseller mode	13
Determining factors of continuance intention in mobile payment: fintech industry perspective	13
The relationship between needs, motivations and information sharing behaviors on social media: focus on the self-connection and social connection	13
Visual attention differences toward football stadium’s naming rights: an eye tracking study	12
Reward model development for referral reward program in delivery services based on customer preferences	12
Image recommendation for social media marketing in maternity and baby care product industry – a machine learning approach	12
Appearance and media popularity affecting experiential gift-giving	12
Exerting creativity: unveiling the mechanisms of mobile short-video advertising in promoting consumer decision-making	12
From trial to triumph! A longitudinal design eliciting social impact perspective for sustained usage of gamified fitness apps	12
Navigating turbulent waters: the impact of technological turbulence on entrepreneurial orientation in Chinese e-commerce enterprises	12
Enhancing purchase intentions among young consumers in a live-streaming shopping environment using relational bonds: are there differences between “buyers” and “non-buyers”?	12
The aftermath of greenwashing in the fashion industry: Chinese consumer responses to different types of greenwashing	12
Digitalization and green supply chain activities in manufacturing: a case study of Huawei	12
Linkages among extended service quality, distinct perceived value and satisfaction in the exhibition trust-building process	12
The two-stage pricing of preannouncement for platform introducing self-operated logistics under consideration of the first- or second-mover advantage	12
COVID-19 pandemic: consumers' purchase intention of indoor fitness products during the partial lockdown period in Singapore	12
Deciphering the impact of responsiveness on customer satisfaction, cross-buying behaviour, revisit intention and referral behaviour	11
Exploring factors influencing impulse buying in live streaming shopping: a stimulus-organism-response (SOR) perspective	11
Effects of app icon familiarity and authority on app icon image fit and usage intention: focusing on the moderating effects of app icon features and app type	11
Effects of quantity promotional frames on inaction inertia	11
Why do consumers buy NFTs?: Multi-path of attitude and the bandwagon effect	11
The future of live-streaming commerce: understanding the role of AI-powered virtual streamers	11
Consumers' cultural identity under glocalization: Vietnamese consumers' global and national identities and their cross-cultural consumption	11
Retraction notice: Purchase intention of organic foods: are lifestyles of health and sustainability the reason for my purchase decision?	11
Social media physician influencers and patients’ participation in value co-creation	11
Cultivating loyalty in fast food through marketing cues	11
Research on the evolutionary game of knowledge pricing in an open innovation environment: from the perspective of social dual innovation balance	11
Neuropsychological responses of consumers to promotion strategies and the decision to buy sports products	11
Developing an extended model of self-congruity to predict Chinese tourists' revisit intentions to New Zealand: the moderating role of gender	11
Modeling purchase intention for virtual reality hardware: a cognition-affect-conation (CAC) approach	11
When empathy is enhanced by human–AI interaction: an investigation of anthropomorphism and responsiveness on customer experience with AI chatbots	11
Chief marketing officers' future focus and firms' sustainability marketing commitment	11
They’re involved, will you be involved? Research on the impact of social network embeddedness on customers’ online referral intention	11
Investigating the technology acceptance model, image congruence and cultural differences in facial recognition payment adoption	10
The borders are re-opening! Has virtual reality been a friend or a foe to the tourism industry so far?	10
Navigating the nexus between senior tourism and healthy aging: a post-neoliberal perspective	10
Psychological need profiles during online shopping: exploring associations with word-of-mouth and loyalty	10
Metaverse in marketing and logistics: the state of the art and the path forward	10
Research on the influence of digital human avatar characteristics on brand fans effect	10
Understanding the intricacies of risky indebtedness, impulse buying and perceived risk in buy-now-pay-later adoption	10
Self-created or collaborative? The effects of virtual influencers' identity type and post type on purchase intentions	10
How the construal of power impacts healthy food preference: the mediating role of self-discipline perception	10
Enhancing hedonic well-being and stickiness: social contagion effects of entertainment-oriented influencers in the Asia-Pacific market	10
Antecedents of adaptive selling behaviour: a study of the Korean cosmetic industry	10
Please do not disturb: the effect of Zero-Contact Marketing on Korean consumers' decision-making process	9
Effects of perceived risk on consumers’ intentions to purchase second-hand clothing: a comparison across four generations	9
What motivates Vietnamese enterprises to upgrade in global value chains? Closing the intention-behavior gap	9
Extended service strategy choice for competing manufacturers in agency retail platform considering consumer preferences	9
Flatness promotes modernity: logo flatness and consumers' perception of brand image	9
The selection model of international air express for high-tech manufacturers in airfreight of sample products: the fuzzy best-worst method	9

Investigating consumers’ intention to use drone food delivery services: Do personality traits matter?	9
Investigating the drivers of discontinuous usage in short-video platforms: the role of information characteristics	9
How do live-streamers attract their consumers: insights from a multi-group analysis	9
Dual effects of time length as experiential marketing elements in We-media videos	9
Opaque selling vs traditional selling: optimal decisions for service providers in a competitive market	9
Consumer insights on cultural appropriation in fashion: a Douyin analysis	9
What drives new luxury consumption? Application of schema congruity theory and heuristic systematic framework	9
Consumers’ perceived value and use intention of cashless payment in the physical distancing context: evidence from an Asian emerging market	9
Consumers’ engagement in online shopping platform: influences on self-concept and subjective well-being within the platform	9
The influence of uncertainty on indulgent consumption: a chain mediation model of curiosity and positive emotion	9
Supplier classification and ranking of new energy vehicle based on CPT-TODIMSort method	8
Value co-creation for developing cultural and creative virtual brand communities	8
A study on the mediating effect of brand trust between perceived legitimacy of influencers and attitude toward brand: evidence from Turkey	8
Attractiveness vs similarity: how attributes of AI-based virtual influencers impact credibility, parasocial interaction and purchase intentions of social-media users	8
Consumption attitudes and behaviors in Asia: a “discovery-oriented” fresh look	8
The adoption of mobile payment services by millennials: the roles of smartphone addiction and situational variables	8
Why do players continue playing esports? A mixed-method study based on uses and gratifications theory	8
Does polychronicity among sales employees develop B2B service recovery? A dual assessment through ambidextrous leadership	8
An empirical investigation of service quality of intercity rail transit in the Pearl River Delta using AHP-fuzzy comprehensive evaluation	8
Mediating effects of relationship marketing orientation and service quality orientation on policyholder retention in non-life insurance services	8
How four aspects of narcissism prompt tourists to make landmark check-in: the mediating role of perceived enjoyment and perceived status attainment	8
How cultural values integrate with each other to trigger sustainable consumption: a cross-culture study	8
How celebrity attachment influences event participation intentions: from the customer-relationship theory and attachment theory approaches	8
Enhancing sustainable consumer practices: the role of environmental knowledge in adopting BORS services	8
Exploring the mechanisms of different social norms influencing green consumption attitude and behavior	8
What are the most important consumer decision factors when choosing an airline? An emerging economy perspective	8
Keeping the ball rolling: using the S-O-R framework to investigate the determinants of football fan loyalty	8
Research on the influence of online fitness user engagement on value co-creation behavior	8
The effects of perceived luxury value on customer engagement and purchase intention in live streaming shopping	8
Do satisfied customers recommend restaurants? The moderating effect of engagement on social networks on the relationship between satisfaction and eWOM	8
What motivates users to keep WhatsApp statuses: a scale development study	8
Systematic investigation of the logistics service quality of cross-border e-commerce: a mixed-methods perspective	8
How employee-guest interactions and welcome hospitality create brand attitudes for first-time hotel customers	8