OOIR: Observatory of International Research

Papers

(The H4-Index of Journal of Vacation Marketing is 25. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2021-11-01 to 2025-11-01.)

Article	Citations
Virtual reality in wine tourism: Immersive experiences for promoting travel destinations	119
Examining the ethical grey area: Do sustainable travelers prioritize hotel websites over booking platforms?	84
Exploring the experience attributes of intangible cultural heritage through big data analytics	75
Re-assessing hotel room performance before and during the pandemic	74
How do online hotel consumers perceive room rates?	58
The interplay of message framing and incentive framing on hotel guests’ amount of personal information disclosure	50
Robots vs. human employees’ influence on restaurant brand relationship building: An integration of role theory and stereotype theory	45
Addressing regional tourism policy: Tools for sustainable destination management	40
Tell me your story: Branding destinations through residents’ (place) stories	37
Educational travellers and destination appeal: Deconstructing intrinsic motivations	35
Rental car reservation patterns in island tourism: Case study in Shodoshima, Japan	34
Does user-generated video content motivate individuals to visit a destination? A non-visitor typology	33
Pre-travel experiential tourism communication: A study of Catalonia and Veneto	33
Perception and gaze of diaspora: Analysis of affective, cognitive, & cultural factors in tourism	33
Motives and information search patterns of international and domestic tourists at a tropical destination	33
Social Media marketing and restaurants’ brand equity after COVID-19: A revitalizing model	32
How to create flow experience during travel: The role of destination attributes	30
Travel in trouble: Examining travel resilience in pilgrimage tourism	28
The psychology of vacationers’ hotel brand choice in a post-pandemic world	28
How tourist information drives promotional efforts: A case study of the Greater Miami Convention and Visitors Bureau	27
The formation of tourists’ pro-environmental behavior in natural history museum scene: A configuration analysis based on motivation–opportunity–ability theory	26
Exploring tourist interaction from user-generated content: Topic analysis and content analysis	26
Memorable digital-free tourism experiences: Antecedents and outcomes	25
How celebrity-endorsed travel livestreaming triggers impulsive buying? The role of trust and positive emotions	25
Short-form tourism video advertisements: Overt versus covert persuasion and advertising literacy	25