Journal of Vacation Marketing

Papers
(The H4-Index of Journal of Vacation Marketing is 22. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2021-08-01 to 2025-08-01.)
ArticleCitations
Re-assessing hotel room performance before and during the pandemic93
Exploring the experience attributes of intangible cultural heritage through big data analytics77
Examining the ethical grey area: Do sustainable travelers prioritize hotel websites over booking platforms?68
Virtual reality in wine tourism: Immersive experiences for promoting travel destinations67
Tell me your story: Branding destinations through residents’ (place) stories51
Addressing regional tourism policy: Tools for sustainable destination management43
The interplay of message framing and incentive framing on hotel guests’ amount of personal information disclosure41
Robots vs. human employees’ influence on restaurant brand relationship building: An integration of role theory and stereotype theory34
How do online hotel consumers perceive room rates?33
How tourist information drives promotional efforts: A case study of the Greater Miami Convention and Visitors Bureau32
Educational travellers and destination appeal: Deconstructing intrinsic motivations32
The psychology of vacationers’ hotel brand choice in a post-pandemic world31
Perception and gaze of diaspora: Analysis of affective, cognitive, & cultural factors in tourism30
Exploring tourist interaction from user-generated content: Topic analysis and content analysis29
Virtual reality, YouTube, or social media? Assessing promotional effects on tourism destination29
How to create flow experience during travel: The role of destination attributes27
The formation of tourists’ pro-environmental behavior in natural history museum scene: A configuration analysis based on motivation–opportunity–ability theory26
Pre-travel experiential tourism communication: A study of Catalonia and Veneto25
Motives and information search patterns of international and domestic tourists at a tropical destination25
Travel in trouble: Examining travel resilience in pilgrimage tourism23
Rental car reservation patterns in island tourism: Case study in Shodoshima, Japan23
Social Media marketing and restaurants’ brand equity after COVID-19: A revitalizing model22
Does user-generated video content motivate individuals to visit a destination? A non-visitor typology22
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