OOIR: Observatory of International Research

Papers

(The median citation count of Journal of Vacation Marketing is 2. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2021-06-01 to 2025-06-01.)

Article	Citations
Examining the ethical grey area: Do sustainable travelers prioritize hotel websites over booking platforms?	83
Virtual reality in wine tourism: Immersive experiences for promoting travel destinations	77
Re-assessing hotel room performance before and during the pandemic	67
Exploring the experience attributes of intangible cultural heritage through big data analytics	64
Tell me your story: Branding destinations through residents’ (place) stories	62
Robots vs. human employees’ influence on restaurant brand relationship building: An integration of role theory and stereotype theory	48
How do online hotel consumers perceive room rates?	39
The interplay of message framing and incentive framing on hotel guests’ amount of personal information disclosure	37
Addressing regional tourism policy: Tools for sustainable destination management	31
Memorable digital-free tourism experiences: Antecedents and outcomes	30
Travel in trouble: Examining travel resilience in pilgrimage tourism	30
Educational travellers and destination appeal: Deconstructing intrinsic motivations	28
The psychology of vacationers’ hotel brand choice in a post-pandemic world	28
Does user-generated video content motivate individuals to visit a destination? A non-visitor typology	27
How tourist information drives promotional efforts: A case study of the Greater Miami Convention and Visitors Bureau	26
Rental car reservation patterns in island tourism: Case study in Shodoshima, Japan	26
Perception and gaze of diaspora: Analysis of affective, cognitive, & cultural factors in tourism	25
Social Media marketing and restaurants’ brand equity after COVID-19: A revitalizing model	24
Virtual reality, YouTube, or social media? Assessing promotional effects on tourism destination	24
How to create flow experience during travel: The role of destination attributes	23
Exploring tourist interaction from user-generated content: Topic analysis and content analysis	22
The formation of tourists’ pro-environmental behavior in natural history museum scene: A configuration analysis based on motivation–opportunity–ability theory	22
How celebrity-endorsed travel livestreaming triggers impulsive buying? The role of trust and positive emotions	21
Family-friendly wine tourism? The challenge of supplying child-inclusive wine terroir experiences	21
How to enhance online reputation? An empirical study from a joint customer–firm perspective	20

Can smart technologies enhance co-creation and destination perceived authenticity? Culture's moderating effect	20
Self-congruity theory and residents’ attitudes toward tourism	19
Determinants of consumers’ intention to visit green hotels: Combining psychological and contextual factors	18
Virtual reality in retirement communities: Technology acceptance and tourist destination recommendation	18
Fishing tourism and the environment: Examining fishing tourists’ resource consumption reduction and recycling behaviors at fishing destinations	18
The social behavior of traveling with dogs: Drivers, behavioral tendencies, and experiences	17
Adventurous femininities: The value of adventure for women travelers	17
Planned or unplanned? Understanding the shopping behaviors and experiences of tourists	16
How does the metaverse tourism experience form tourists’ happiness: A mixed- methods study	16
Understanding the drive experience of motor vehicle club members in the Philippines	16
Online brand advocacy for destinations: The role of destination management, experience, and satisfaction	15
Heritage tourism and allegiance development: A study of the Korean demilitarized zone	15
Enhancing social media engagement by the hospitality industry: The power of customer experience dimensions	15
Impact of materialism on tourists’ green purchase behavior: Extended norm activation model perspective	15
K-Means segmentation of tourism accommodation based on the active use of websites: Its application to an emerging destination (extremadura, Spain)	14
Why would anyone visit a terror-affected place? A case of Turkey	14
The effects of hotels’ environmental sustainability communication strategies on social Media engagement and brand advocacy: The roles of communication characteristics and customers’ personality traits	14
Memorable wellness tourism experiences: Scale development and validation	13
Celebrating 30 years of the Journal of Vacation Marketing : A bibliometric review	13
The adventurous tourist amidst a pandemic: Effects of personality, attitudes, and affect	13
Exploring impacts of AR on group package tours: Destination image, perceived certainty, and experiential value	13
What behavioral beliefs could robot-served hotels focus on to attract potential consumers?	12
LGBTIQ+ tourist motivations and memorable destination experience: The moderating effect of gender identity and sexual orientation	11
From online games to offline travel: Gaming flow, attachment, and esports travel	11
What makes hospitality employers attractive to Gen Z? A means-end-chain perspective	11
Which destination brands among nation, city, and event brands benefit from hosting mega-events? Before-after comparison of three destination brands for the PyeongChang Winter Olympics	11
Choosing the Optimal Segmentation Technique to Understand Tourist Behaviour	11
Stimulating tourists’ senses for sustainable destination development: Combining embodied cognition theory and the S-O-R model	11
Travel to reminisce esports: Effects of esports nostalgia on spectators’ psychological well-being and travel-related behaviors	10
Wine destination brand equity in New- and Old-World wine countries: Exploring the moderating effect of wine involvement	10
Perceptions of pet-accompanying tourism: Pet owners vs. nonpet owners	9
An extended stimulus-organism-response model of Hanfu experience in cultural heritage tourism	9
Not all language tourists take language courses – the determinants of formal and informal language tourism	9
The need for a contextualized adaptation of the evaluation of the destination image	9
Importance–performance analysis of olive oil tourism activities: Differences between national and international tourists	9
Corrigendum to ‘Exploring the impacts of national image, service quality, and perceived value on international tourist behaviors: A Nepali case’	9
The role of environmental knowledge and interest on perceived value and satisfaction	9
The family experiences in the daily local-guided tours: Evidence from the sharing economy platform (Withlocals)	8
Perceived benefits and tourist willingness to pay more in national forest parks: The moderating roles of ecocentrism, collectivism, and power distance	8
Value creation in wine tourism – an exploration through deep neural networks	8
Impact of cultural proximity on destination image and tourists’ perceptions: The case of the Portuguese cultural festival Lusofonia in Macao	8
Emerging space tourism business: Uncovering customer avoidance responses and behaviours	8
Tourist gazes through photographs	8
No jab, no international travel? Linking TRA, mass media, motivation, and experience	8
How can tourism advertising language make cultural heritage sites more popular?	8
Sustainability-oriented service innovation and customer satisfaction in hospitality: Assessing the impact of value co-creation, ecological knowledge and gender	8
Heterogeneity of tourists’ destination brand experiences: A segmentation analysis	8
Heritage tourism brand experiences: The influence of emotions and emotional engagement	8
Building relationship orientation among travelers through destination brand authenticity	8
Distant local-guided tour perceptions and experiences of online travellers	8

Effects of perceived value on satisfaction and revisit intention: Domestic vs. international tourists	8
Eco-Chic stays: The influence of green communication on guest booking intentions	7
Direct online booking competence of five-star hotels: Model development on web/mobile sites	7
The effects of Bollywood film-induced tour guiding on revisit intentions and destination image	7
The role of COVID-19 anxiety and social contact within technology readiness and acceptance model for virtual reality	7
Should we or should we not? Examining travelers' perceived privacy, perceived security and actual behavior in online travel purchases	7
Green hotel practices and consumer revisit intention: A mediating model of consumer promotion focus, brand identification, and green consumption value	7
Unveiling the impact of consumer animosity and risk perception on tourists’ decision-making	7
The role of sports on destination branding: A bibliometric study	6
Why do hotels go for sustainable practices? Eliciting the behavioral intentions of mid-market hotel guests	6
Understanding customer's online booking intentions using hotel big data analysis	6
Opinion leaders on sporting events for country branding	6
Tourism destination competitiveness: An application model for Serbia	6
Iran's destination image, incremental analysis of safety and security	6
The impact of Airbnb cover photo shot-scale presentation on consumer decisions	5
Is VR always better for destination marketing? Comparing different media and styles	5
Unveiling impulse buying patterns in travel live-streaming through the lens of social cognitive theory	5
Exploring tourism-generated social media communication, brand equity, satisfaction, and loyalty: A PLS-SEM-based multi-sequential approach	5
Corrigendum	5
Transformative brand experiences and consumer-based brand equity in heritage tourism: The role of authenticity and motives	5
When social class and social norms shape word of mouth about eco-friendly tourism businesses	5
Interaction between psychological ownership and psychological resilience toward the destination	5
Why Chinese do not come: Antecedents and outcomes of destination images	5
Creating effective visuals for destination marketing videos: Scenery vs people	5
Exploring the selfie and distracted gaze of the tourist experience through the lens of online photo-sharing: Where to from here?	5
The impact of online reviews on destination trust and travel intention: The moderating role of online review trustworthiness	5
How effective are user-generated travel short videos in promoting a destination online?	4
Entwined tenets of destination evangelism and commitment in social-media-based travel community	4
What influences online users’ tourism information sharing?: A study based on regulatory focus theory	4
Determinants of paying attention to the logos of online travel agencies	4
Eye tracking and tourism research: A systematic literature review	4
The impact of retro imagery on historic travel intentions	4
The influence of study abroad experience on the destination loyalty of international students: Mediating effects of emotional solidarity and destination image	4
Tourists’ perceptions of the competitive destination	4
Antecedents and Impacts of the Pilgrimage Destination Personality in the Tibetan Region: Case from Larong Wuming Buddhist Academy	4
The intellectual structure of destination image research in tourism (2001–2023): Background, pre-pandemic overview, shifts during COVID-19 and implications for the future	4
Investigating why guests choose to use (or not to use) peer-to-peer hospitality services through the behavioral perspective model	4
Destination love and addiction: Insights from positive addiction theory	4
Risk to self: Self-congruity in cruise decision-making	4
What tourists seek in peer-to-peer tour experiences? A topic modeling approach of online reviews	4
Tourism village competitiveness analysis using MCDA approach (MACBETH technique)	3
A social media analysis of quarantined passengers’ social-supported coping and resilience-building experiences	3
How the characteristics of destination mascots build the affective destination image: The mediating role of emotional value and destination intimacy	3
Can relationship marketing of youth hostels nudge customer engagement?	3
The impact of review sentiments on occupancy: Evidence for signalling theory from peer-to-peer accommodation	3
Understanding gay tourists’ involvement and loyalty towards Thailand: The perspective of motivation-opportunity-ability	3
Olive oil tourism experiences: Effects on quality of life and behavioural intentions	3
Hotel brand signature, brand attitude, subject norm, and perceived behavior control	3
Effects of tourism experiences on tourists’ subjective well-being through recollection and storytelling	3
Social media influencers as catalysts for transforming risk perception, crafting destination image, and elevating culinary tourism in Iran	3
In search for productivity in hotel management responses to online reviews: Which and where to respond?	3
Low and high outcome quality in co-created hospitality services: Two explanations for consumer satisfaction	2
The impact of the hotel star rating system on tourists’ health safety and risk perceptions: Study based on tourists’ vacation experiences	2
Finding tourism niche on image-based social media: Integrating computational methods	2
Conceptualising the health-related values within wine tourism	2
Impact of peer-to-peer online experience on cultural tourism marketing	2
Hungry for food and community: A study of visitors to food and wine festivals	2
Can gamification marketing enhance the digital destination image of cultural heritage sites?	2
The experiencescape of integrated resorts in Macao: Scale development and validation	2
A new tourism paradigm in the marketplace: Armchair travel and destination experiences	2
The impacts of under-tourism and place attachment on residents’ life satisfaction	2
Exploring tourist hesitancy about shared mobility during vacations: A text-mining and cluster analysis	2
Holiday photographic trends: Geographic origin and the male/female divide	2
Theme park visitors’ responses to monetary promotions: The moderating roles of promotion frequency and original price	2
Effects of short-form video application users’ guanxi on intention to visit rural tourism destinations: The moderating role of tourism fatigue	2
Leveraging gamification for tourism marketing activities: Toward a comprehensive conceptual model	2
Pro-environmental behaviour of the residents in sensitive tourism destinations	2
Understanding augmented reality marketing in world cultural heritage site, the lens of authenticity perspective	2
The Manta mystique: Destination image and its effect on tourist citizenship behavior and willingness to sacrifice	2
Destination brand experience, brand positioning, and intention to visit: A multi-destination comparison study	2
Determinants of self-drive attributes supporting destination advocacy: Case of Thai domestic tourists	2
A rebound in nature-based tourism intentions during the COVID-19 era	2
When Virtual Reality meets destination marketing: The mediating role of presences between vividness and user responses	2
Systematic differences in online reviews of hotel services between business and leisure travelers	2
Emerging cities and travel motivation: A latent profile analysis approach	2
The impact of positioning on click-through-rates in hotel metasearch engines	2
Unveiling the impacts of tourist experiences on experiential image, satisfaction, and loyalty: A study in Algarve, a European premier beach destination	2
Antecedents and outcomes of use experience of airport service robot: The stimulus-organism-response (S-O-R) framework	2
The longer the better? The impact of online review length on tourist trust and visit intention	2