OOIR: Observatory of International Research

Papers

(The median citation count of Journal of Vacation Marketing is 3. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2021-09-01 to 2025-09-01.)

Article	Citations
Re-assessing hotel room performance before and during the pandemic	100
Virtual reality in wine tourism: Immersive experiences for promoting travel destinations	80
Exploring the experience attributes of intangible cultural heritage through big data analytics	68
Examining the ethical grey area: Do sustainable travelers prioritize hotel websites over booking platforms?	68
How do online hotel consumers perceive room rates?	51
Addressing regional tourism policy: Tools for sustainable destination management	45
Tell me your story: Branding destinations through residents’ (place) stories	41
The interplay of message framing and incentive framing on hotel guests’ amount of personal information disclosure	36
Robots vs. human employees’ influence on restaurant brand relationship building: An integration of role theory and stereotype theory	35
How tourist information drives promotional efforts: A case study of the Greater Miami Convention and Visitors Bureau	34
Educational travellers and destination appeal: Deconstructing intrinsic motivations	34
The psychology of vacationers’ hotel brand choice in a post-pandemic world	31
Perception and gaze of diaspora: Analysis of affective, cognitive, & cultural factors in tourism	31
Rental car reservation patterns in island tourism: Case study in Shodoshima, Japan	29
Social Media marketing and restaurants’ brand equity after COVID-19: A revitalizing model	29
Pre-travel experiential tourism communication: A study of Catalonia and Veneto	28
Motives and information search patterns of international and domestic tourists at a tropical destination	27
The formation of tourists’ pro-environmental behavior in natural history museum scene: A configuration analysis based on motivation–opportunity–ability theory	25
Does user-generated video content motivate individuals to visit a destination? A non-visitor typology	25
Exploring tourist interaction from user-generated content: Topic analysis and content analysis	24
Travel in trouble: Examining travel resilience in pilgrimage tourism	23
How to create flow experience during travel: The role of destination attributes	23
Virtual reality, YouTube, or social media? Assessing promotional effects on tourism destination	22
Memorable digital-free tourism experiences: Antecedents and outcomes	22
Family-friendly wine tourism? The challenge of supplying child-inclusive wine terroir experiences	22

How to enhance online reputation? An empirical study from a joint customer–firm perspective	21
The social behavior of traveling with dogs: Drivers, behavioral tendencies, and experiences	21
Virtual reality in retirement communities: Technology acceptance and tourist destination recommendation	20
Short-form tourism video advertisements: Overt versus covert persuasion and advertising literacy	19
How different destination brand personalities choose the right tourism short video ads?	18
Fishing tourism and the environment: Examining fishing tourists’ resource consumption reduction and recycling behaviors at fishing destinations	18
Self-congruity theory and residents’ attitudes toward tourism	18
Determinants of consumers’ intention to visit green hotels: Combining psychological and contextual factors	18
Can smart technologies enhance co-creation and destination perceived authenticity? Culture's moderating effect	18
How does the metaverse tourism experience form tourists’ happiness: A mixed- methods study	17
Impact of materialism on tourists’ green purchase behavior: Extended norm activation model perspective	17
Enhancing social media engagement by the hospitality industry: The power of customer experience dimensions	17
Planned or unplanned? Understanding the shopping behaviors and experiences of tourists	17
Understanding the drive experience of motor vehicle club members in the Philippines	17
Adventurous femininities: The value of adventure for women travelers	17
How celebrity-endorsed travel livestreaming triggers impulsive buying? The role of trust and positive emotions	17
Online brand advocacy for destinations: The role of destination management, experience, and satisfaction	16
Why would anyone visit a terror-affected place? A case of Turkey	16
Celebrating 30 years of the Journal of Vacation Marketing : A bibliometric review	14
The effects of hotels’ environmental sustainability communication strategies on social Media engagement and brand advocacy: The roles of communication characteristics and customers’ personality traits	13
The adventurous tourist amidst a pandemic: Effects of personality, attitudes, and affect	13
Exploring impacts of AR on group package tours: Destination image, perceived certainty, and experiential value	13
K-Means segmentation of tourism accommodation based on the active use of websites: Its application to an emerging destination (extremadura, Spain)	13
Heritage tourism and allegiance development: A study of the Korean demilitarized zone	13
Choosing the Optimal Segmentation Technique to Understand Tourist Behaviour	12
Memorable wellness tourism experiences: Scale development and validation	12
Does perceived biodiversity affect tourist citizenship behavioral intentions in wildlife tourism destinations? A perspective of awe and psychological ownership	12
What behavioral beliefs could robot-served hotels focus on to attract potential consumers?	12
Do natural soundscapes touch your heart? The nexus between natural soundscape perception and tourists’ behavioural intention	11
What makes hospitality employers attractive to Gen Z? A means-end-chain perspective	11
The need for a contextualized adaptation of the evaluation of the destination image	10
From online games to offline travel: Gaming flow, attachment, and esports travel	10
Stimulating tourists’ senses for sustainable destination development: Combining embodied cognition theory and the S-O-R model	10
Wine destination brand equity in New- and Old-World wine countries: Exploring the moderating effect of wine involvement	10
Which destination brands among nation, city, and event brands benefit from hosting mega-events? Before-after comparison of three destination brands for the PyeongChang Winter Olympics	10
Travel to reminisce esports: Effects of esports nostalgia on spectators’ psychological well-being and travel-related behaviors	10
LGBTIQ+ tourist motivations and memorable destination experience: The moderating effect of gender identity and sexual orientation	10
Building relationship orientation among travelers through destination brand authenticity	9
Perceptions of pet-accompanying tourism: Pet owners vs. nonpet owners	9
The role of environmental knowledge and interest on perceived value and satisfaction	9
Perceived benefits and tourist willingness to pay more in national forest parks: The moderating roles of ecocentrism, collectivism, and power distance	9
No jab, no international travel? Linking TRA, mass media, motivation, and experience	9
Importance–performance analysis of olive oil tourism activities: Differences between national and international tourists	9
Tourist gazes through photographs	9
Heritage tourism brand experiences: The influence of emotions and emotional engagement	9
The family experiences in the daily local-guided tours: Evidence from the sharing economy platform (Withlocals)	9
An extended stimulus-organism-response model of Hanfu experience in cultural heritage tourism	9
Not all language tourists take language courses – the determinants of formal and informal language tourism	9
Emerging space tourism business: Uncovering customer avoidance responses and behaviours	8
Heterogeneity of tourists’ destination brand experiences: A segmentation analysis	8

Green hotel practices and consumer revisit intention: A mediating model of consumer promotion focus, brand identification, and green consumption value	8
Effects of perceived value on satisfaction and revisit intention: Domestic vs. international tourists	8
How can tourism advertising language make cultural heritage sites more popular?	8
Unveiling the impact of consumer animosity and risk perception on tourists’ decision-making	8
Sustainability-oriented service innovation and customer satisfaction in hospitality: Assessing the impact of value co-creation, ecological knowledge and gender	8
Direct online booking competence of five-star hotels: Model development on web/mobile sites	8
Value creation in wine tourism – an exploration through deep neural networks	8
Impact of cultural proximity on destination image and tourists’ perceptions: The case of the Portuguese cultural festival Lusofonia in Macao	7
Understanding customer's online booking intentions using hotel big data analysis	7
Distant local-guided tour perceptions and experiences of online travellers	7
Why do hotels go for sustainable practices? Eliciting the behavioral intentions of mid-market hotel guests	7
Should we or should we not? Examining travelers' perceived privacy, perceived security and actual behavior in online travel purchases	7
Eco-Chic stays: The influence of green communication on guest booking intentions	7
The role of sports on destination branding: A bibliometric study	7
The role of COVID-19 anxiety and social contact within technology readiness and acceptance model for virtual reality	7
The effects of Bollywood film-induced tour guiding on revisit intentions and destination image	6
Iran's destination image, incremental analysis of safety and security	6
Corrigendum	6
Interaction between psychological ownership and psychological resilience toward the destination	6
The impact of online reviews on destination trust and travel intention: The moderating role of online review trustworthiness	6
Exploring tourism-generated social media communication, brand equity, satisfaction, and loyalty: A PLS-SEM-based multi-sequential approach	6
Unveiling impulse buying patterns in travel live-streaming through the lens of social cognitive theory	6
The impact of Airbnb cover photo shot-scale presentation on consumer decisions	6
Tourism destination competitiveness: An application model for Serbia	6
Opinion leaders on sporting events for country branding	6
Why Chinese do not come: Antecedents and outcomes of destination images	6
Transformative brand experiences and consumer-based brand equity in heritage tourism: The role of authenticity and motives	6
How effective are user-generated travel short videos in promoting a destination online?	5
Creating effective visuals for destination marketing videos: Scenery vs people	5
The impact of retro imagery on historic travel intentions	5
When social class and social norms shape word of mouth about eco-friendly tourism businesses	5
The influence of study abroad experience on the destination loyalty of international students: Mediating effects of emotional solidarity and destination image	5
Exploring the selfie and distracted gaze of the tourist experience through the lens of online photo-sharing: Where to from here?	5
Is VR always better for destination marketing? Comparing different media and styles	5
Innovative framework for the analysis of the effects of destination personality on behavioral results: The mediating role of self-congruity	5
Eye tracking and tourism research: A systematic literature review	4
Effects of tourism experiences on tourists’ subjective well-being through recollection and storytelling	4
Investigating why guests choose to use (or not to use) peer-to-peer hospitality services through the behavioral perspective model	4
Tourism village competitiveness analysis using MCDA approach (MACBETH technique)	4
The impact of review sentiments on occupancy: Evidence for signalling theory from peer-to-peer accommodation	4
Determinants of paying attention to the logos of online travel agencies	4
What tourists seek in peer-to-peer tour experiences? A topic modeling approach of online reviews	4
Uncovering the influences of user-generated photos and user profiles on customers’ online hotel review perceptions and booking intentions	4
What influences online users’ tourism information sharing?: A study based on regulatory focus theory	4
Tourists’ perceptions of the competitive destination	4
Antecedents and Impacts of the Pilgrimage Destination Personality in the Tibetan Region: Case from Larong Wuming Buddhist Academy	4
Risk to self: Self-congruity in cruise decision-making	4
The intellectual structure of destination image research in tourism (2001–2023): Background, pre-pandemic overview, shifts during COVID-19 and implications for the future	4
Destination love and addiction: Insights from positive addiction theory	4
Entwined tenets of destination evangelism and commitment in social-media-based travel community	4
Effects of short-form video application users’ guanxi on intention to visit rural tourism destinations: The moderating role of tourism fatigue	3
How the characteristics of destination mascots build the affective destination image: The mediating role of emotional value and destination intimacy	3
Hungry for food and community: A study of visitors to food and wine festivals	3
In search for productivity in hotel management responses to online reviews: Which and where to respond?	3
Olive oil tourism experiences: Effects on quality of life and behavioural intentions	3
Finding tourism niche on image-based social media: Integrating computational methods	3
A social media analysis of quarantined passengers’ social-supported coping and resilience-building experiences	3
Social media influencers as catalysts for transforming risk perception, crafting destination image, and elevating culinary tourism in Iran	3
Conceptualising the health-related values within wine tourism	3
Emerging cities and travel motivation: A latent profile analysis approach	3
Systematic differences in online reviews of hotel services between business and leisure travelers	3
Hotel brand signature, brand attitude, subject norm, and perceived behavior control	3
Understanding gay tourists’ involvement and loyalty towards Thailand: The perspective of motivation-opportunity-ability	3
Impact of peer-to-peer online experience on cultural tourism marketing	3
Can relationship marketing of youth hostels nudge customer engagement?	3
Holiday photographic trends: Geographic origin and the male/female divide	3