OOIR: Observatory of International Research

Papers

(The median citation count of Journal of Vacation Marketing is 2. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2021-04-01 to 2025-04-01.)

Article	Citations
Virtual reality in wine tourism: Immersive experiences for promoting travel destinations	71
Data vulnerability and privacy risk among hotel guests who share personal data	70
Memorable wellness tourism experiences: Scale development and validation	60
Exploring the influence of cultural values on green purchasing and its consequence	55
A new tourism paradigm in the marketplace: Armchair travel and destination experiences	54
When social class and social norms shape word of mouth about eco-friendly tourism businesses	45
‘What if my experience was not what I expected?’: Examining expectation-experience (dis)confirmation effects in China’s rural destinations	37
Why Chinese do not come: Antecedents and outcomes of destination images	35
Experiential brand positioning: Developing positioning strategies for beach destinations using online reviews	34
Tourists’ selfies storytelling: Preferences, intentions, and concerns for practise in the tourism and hospitality industry	29
Exploring the selfie and distracted gaze of the tourist experience through the lens of online photo-sharing: Where to from here?	27
The impact of Airbnb cover photo shot-scale presentation on consumer decisions	27
Is VR always better for destination marketing? Comparing different media and styles	27
The impact of the hotel star rating system on tourists’ health safety and risk perceptions: Study based on tourists’ vacation experiences	27
Examining the ethical grey area: Do sustainable travelers prioritize hotel websites over booking platforms?	26
Destination brand experience, brand positioning, and intention to visit: A multi-destination comparison study	26
A rebound in nature-based tourism intentions during the COVID-19 era	25
Mindful escapes: Unveiling the transformative wellness journeys of generation Z	24
Flight-to-nowhere service: Investigating factors influencing the repurchase intention	24
The longer the better? The impact of online review length on tourist trust and visit intention	24
Pro-environmental behaviour of the residents in sensitive tourism destinations	23
Value co-destruction in Airbnb: Antecedents and outcomes	22
Unveiling impulse buying patterns in travel live-streaming through the lens of social cognitive theory	21
Determinants of self-drive attributes supporting destination advocacy: Case of Thai domestic tourists	21
Integrative subjective well-being in tourism	21

How effective are user-generated travel short videos in promoting a destination online?	20
Transformative brand experiences and consumer-based brand equity in heritage tourism: The role of authenticity and motives	20
Corrigendum	19
The effectiveness of virtual versus human influencer marketing for tourism destinations	18
Creating effective visuals for destination marketing videos: Scenery vs people	17
What behavioral beliefs could robot-served hotels focus on to attract potential consumers?	17
What makes hospitality employers attractive to Gen Z? A means-end-chain perspective	17
Tourist engagement: Toward an integrated framework using meta-analysis	17
Exploring the psychological benefits of value co-creation in tourism: Enhancing hedonic and eudaimonic well-being through empowerment, social connectedness, and positive emotions	16
Shaping organizational culture in response to tourism seasonality: A qualitative approach	16
Once-in-a-lifetime leisure experiences (OLLE): The role of Flow, novelty, and interpersonal interaction on tourists’ satisfaction and memories	16
The influence of gaming and non-gaming experience on customers’ response to the casino	15
The impact of positioning on click-through-rates in hotel metasearch engines	15
Exploring the experience attributes of intangible cultural heritage through big data analytics	15
Theme park visitors’ responses to monetary promotions: The moderating roles of promotion frequency and original price	14
Destination restaurants, place attachment, and future destination patronization	14
Re-assessing hotel room performance before and during the pandemic	14
The adventurous tourist amidst a pandemic: Effects of personality, attitudes, and affect	14
Low and high outcome quality in co-created hospitality services: Two explanations for consumer satisfaction	14
Impact of Japanese travelers’ psychographics on domestic travel intention during the COVID-19 pandemic	13
Friend or assistant? Matching effects between virtual influencer role types and well-being patterns based on construal level theory	12
The impacts of under-tourism and place attachment on residents’ life satisfaction	12
The role of environmental knowledge and interest on perceived value and satisfaction	12
Choosing the Optimal Segmentation Technique to Understand Tourist Behaviour	12
Entwined tenets of destination evangelism and commitment in social-media-based travel community	12
Addressing regional tourism policy: Tools for sustainable destination management	11
LGBTIQ+ tourist motivations and memorable destination experience: The moderating effect of gender identity and sexual orientation	11
Importance–performance analysis of olive oil tourism activities: Differences between national and international tourists	10
Stimulating tourists’ senses for sustainable destination development: Combining embodied cognition theory and the S-O-R model	10
Destination love and addiction: Insights from positive addiction theory	10
Robots vs. human employees’ influence on restaurant brand relationship building: An integration of role theory and stereotype theory	10
Visitors’ self-expansion and perceived brand authenticity in a cultural heritage tourism destination	10
What influences online users’ tourism information sharing?: A study based on regulatory focus theory	10
Socio-cultural drivers of Saudi tourists’ outbound destination decisions	10
The role of promotion expenditures, direct flights and climate in island destinations	9
Narrative analysis of seniors’ travel sharing: Self-shaping images and narrative patterns	9
From online games to offline travel: Gaming flow, attachment, and esports travel	9
The need for a contextualized adaptation of the evaluation of the destination image	9
Perceptions of pet-accompanying tourism: Pet owners vs. nonpet owners	9
Investigating why guests choose to use (or not to use) peer-to-peer hospitality services through the behavioral perspective model	9
Is it important for tourists to say, “This is my destination?”	8
Which destination brands among nation, city, and event brands benefit from hosting mega-events? Before-after comparison of three destination brands for the PyeongChang Winter Olympics	8
How do online hotel consumers perceive room rates?	8
The Manta mystique: Destination image and its effect on tourist citizenship behavior and willingness to sacrifice	8
The intellectual structure of destination image research in tourism (2001–2023): Background, pre-pandemic overview, shifts during COVID-19 and implications for the future	8
Understanding tourists’ perceived urban design qualities	8
The impact of retro imagery on historic travel intentions	8
The experience I will remember: The role of tourist personality, motivation, and destination personality	8
The experiencescape of integrated resorts in Macao: Scale development and validation	7
Peer-to-peer accommodation in the time of COVID-19: A segmentation approach from the perspective of tourist safety	7

Understanding augmented reality marketing in world cultural heritage site, the lens of authenticity perspective	7
An extended stimulus-organism-response model of Hanfu experience in cultural heritage tourism	7
Exploring the effectiveness of emotional and rational user-generated contents in digital tourism platforms	7
Tea tourism: Designation of origin brand image, destination image, and visit intention	7
Antecedents and outcomes of use experience of airport service robot: The stimulus-organism-response (S-O-R) framework	7
Tell me your story: Branding destinations through residents’ (place) stories	7
Tourists’ visual attention to cultural landscapes under crowding stimuli: An eye-tracking approach	7
Profanity in viral tourism marketing: A conceptual model of destination image reinforcement	6
Educational travellers and destination appeal: Deconstructing intrinsic motivations	6
The influence of study abroad experience on the destination loyalty of international students: Mediating effects of emotional solidarity and destination image	6
Tourist gazes through photographs	6
Does user-generated video content motivate individuals to visit a destination? A non-visitor typology	6
How to create flow experience during travel: The role of destination attributes	6
How tourist information drives promotional efforts: A case study of the Greater Miami Convention and Visitors Bureau	5
What tourists seek in peer-to-peer tour experiences? A topic modeling approach of online reviews	5
Risk to self: Self-congruity in cruise decision-making	5
Exploring the intermediary effects of TikTok on Generation Z’s visit intention	5
Tourists’ willingness to adopt government-led smart tourism platforms: A mixed-methods study	5
Virtual reality, YouTube, or social media? Assessing promotional effects on tourism destination	5
Social Media marketing and restaurants’ brand equity after COVID-19: A revitalizing model	5
The formation of tourists’ pro-environmental behavior in natural history museum scene: A configuration analysis based on motivation–opportunity–ability theory	5
Trust in social non-pharmaceutical interventions and travel intention during a pandemic	5
Rental car reservation patterns in island tourism: Case study in Shodoshima, Japan	5
Exploring tourist shopping from the perspective of duty-free shopping: An analysis of online reviews	5
The role of motivation in the subjective well-being of older adult sojourners: An investigation using a hybrid technique of PLS-SEM and fsQCA	4
Determinants of paying attention to the logos of online travel agencies	4
Food tourism in Korea	4
Tourists’ perceptions of the competitive destination	4
Antecedents and Impacts of the Pilgrimage Destination Personality in the Tibetan Region: Case from Larong Wuming Buddhist Academy	4
“Not all travel videos are equal.” Examining the effects of short travel videos on travel intentions and electronic word-of-mouth	4
Not all language tourists take language courses – the determinants of formal and informal language tourism	4
Perceived benefits and tourist willingness to pay more in national forest parks: The moderating roles of ecocentrism, collectivism, and power distance	4
The asymmetric effect of all-inclusive holiday service quality attributes on tourist satisfaction	4
Memorable digital-free tourism experiences: Antecedents and outcomes	4
Travel in trouble: Examining travel resilience in pilgrimage tourism	4
Perception and gaze of diaspora: Analysis of affective, cognitive, & cultural factors in tourism	4
Post-pandemic collaborative destination marketing: Effectiveness and impact on different generational audiences	4
Corrigendum to ‘Exploring the impacts of national image, service quality, and perceived value on international tourist behaviors: A Nepali case’	4
Exploring tourist interaction from user-generated content: Topic analysis and content analysis	4
Spatial-temporal disparities in the impact of the coronavirus disease 2019 on domestic tourism demand: A study of Emeishan National Park in Mainland China	3
The psychology of vacationers’ hotel brand choice in a post-pandemic world	3
Eye tracking and tourism research: A systematic literature review	3
A techno-exchange engagement model of social Media engagement: A social exchange and engagement theoretical synthesis	3
Effects of tourism experiences on tourists’ subjective well-being through recollection and storytelling	3
How service quality and perceived value affect behavioral intentions of ecolodge guests: The moderating effect of prior visit	3
The family experiences in the daily local-guided tours: Evidence from the sharing economy platform (Withlocals)	3
Testing self-congruity theory in Bektashi faith destinations: The roles of memorable tourism experience and destination attachment	3
Heritage tourism brand experiences: The influence of emotions and emotional engagement	3
The impact of review sentiments on occupancy: Evidence for signalling theory from peer-to-peer accommodation	2
A social media analysis of quarantined passengers’ social-supported coping and resilience-building experiences	2
Selecting independent variables in the hedonic analysis of hotel rooms	2
Heterogeneity of tourists’ destination brand experiences: A segmentation analysis	2
How to enhance online reputation? An empirical study from a joint customer–firm perspective	2
Gamification in tourism research: A systematic review, current insights, and future research avenues	2
Surviving from the craze: Short video marketing on digital footprint in Yongxing Square in Xi’an	2
Food is fuel for tourism: Understanding the food travelling behaviour of potential tourists after experiencing ethnic cuisine	2
Understanding gay tourists’ involvement and loyalty towards Thailand: The perspective of motivation-opportunity-ability	2
The impacts of macro, meso, and micro antecedents on environmentally responsible behavior on tourism	2
Building relationship orientation among travelers through destination brand authenticity	2
How can tourism advertising language make cultural heritage sites more popular?	2
Sustainability-oriented service innovation and customer satisfaction in hospitality: Assessing the impact of value co-creation, ecological knowledge and gender	2
Determinants of consumers’ intention to visit green hotels: Combining psychological and contextual factors	2
A framework for designing visitor experiences in branded tourist attractions: Insights from a luxury Cognac brand	2
Does the scarcity marketing of tourism cultural and creative products trigger impulsive consumption?	2