OOIR: Observatory of International Research

Papers

(The TQCC of Journal of Vacation Marketing is 10. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2021-11-01 to 2025-11-01.)

Article	Citations
Virtual reality in wine tourism: Immersive experiences for promoting travel destinations	119
Examining the ethical grey area: Do sustainable travelers prioritize hotel websites over booking platforms?	84
Exploring the experience attributes of intangible cultural heritage through big data analytics	75
Re-assessing hotel room performance before and during the pandemic	74
How do online hotel consumers perceive room rates?	58
The interplay of message framing and incentive framing on hotel guests’ amount of personal information disclosure	50
Robots vs. human employees’ influence on restaurant brand relationship building: An integration of role theory and stereotype theory	45
Addressing regional tourism policy: Tools for sustainable destination management	40
Tell me your story: Branding destinations through residents’ (place) stories	37
Educational travellers and destination appeal: Deconstructing intrinsic motivations	35
Rental car reservation patterns in island tourism: Case study in Shodoshima, Japan	34
Perception and gaze of diaspora: Analysis of affective, cognitive, & cultural factors in tourism	33
Motives and information search patterns of international and domestic tourists at a tropical destination	33
Does user-generated video content motivate individuals to visit a destination? A non-visitor typology	33
Pre-travel experiential tourism communication: A study of Catalonia and Veneto	33
Social Media marketing and restaurants’ brand equity after COVID-19: A revitalizing model	32
How to create flow experience during travel: The role of destination attributes	30
The psychology of vacationers’ hotel brand choice in a post-pandemic world	28
Travel in trouble: Examining travel resilience in pilgrimage tourism	28
How tourist information drives promotional efforts: A case study of the Greater Miami Convention and Visitors Bureau	27
Exploring tourist interaction from user-generated content: Topic analysis and content analysis	26
The formation of tourists’ pro-environmental behavior in natural history museum scene: A configuration analysis based on motivation–opportunity–ability theory	26
Memorable digital-free tourism experiences: Antecedents and outcomes	25
How celebrity-endorsed travel livestreaming triggers impulsive buying? The role of trust and positive emotions	25
Short-form tourism video advertisements: Overt versus covert persuasion and advertising literacy	25

Can smart technologies enhance co-creation and destination perceived authenticity? Culture's moderating effect	23
Trust, privacy and smart tourism technologies (STTs): Effects on satisfaction and destination loyalty	23
The social behavior of traveling with dogs: Drivers, behavioral tendencies, and experiences	22
How to enhance online reputation? An empirical study from a joint customer–firm perspective	22
Determinants of consumers’ intention to visit green hotels: Combining psychological and contextual factors	22
How different destination brand personalities choose the right tourism short video ads?	21
Self-congruity theory and residents’ attitudes toward tourism	21
Family-friendly wine tourism? The challenge of supplying child-inclusive wine terroir experiences	21
Fishing tourism and the environment: Examining fishing tourists’ resource consumption reduction and recycling behaviors at fishing destinations	20
Virtual reality in retirement communities: Technology acceptance and tourist destination recommendation	19
Planned or unplanned? Understanding the shopping behaviors and experiences of tourists	18
Understanding the drive experience of motor vehicle club members in the Philippines	18
Enhancing social media engagement by the hospitality industry: The power of customer experience dimensions	18
Impact of materialism on tourists’ green purchase behavior: Extended norm activation model perspective	18
Online brand advocacy for destinations: The role of destination management, experience, and satisfaction	18
How does the metaverse tourism experience form tourists’ happiness: A mixed- methods study	17
The effects of hotels’ environmental sustainability communication strategies on social Media engagement and brand advocacy: The roles of communication characteristics and customers’ personality traits	17
Exploring impacts of AR on group package tours: Destination image, perceived certainty, and experiential value	14
Why would anyone visit a terror-affected place? A case of Turkey	14
The adventurous tourist amidst a pandemic: Effects of personality, attitudes, and affect	14
Celebrating 30 years of the Journal of Vacation Marketing : A bibliometric review	14
K-Means segmentation of tourism accommodation based on the active use of websites: Its application to an emerging destination (extremadura, Spain)	14
Heritage tourism and allegiance development: A study of the Korean demilitarized zone	14
What behavioral beliefs could robot-served hotels focus on to attract potential consumers?	13
Does perceived biodiversity affect tourist citizenship behavioral intentions in wildlife tourism destinations? A perspective of awe and psychological ownership	13
What makes hospitality employers attractive to Gen Z? A means-end-chain perspective	13
Do natural soundscapes touch your heart? The nexus between natural soundscape perception and tourists’ behavioural intention	13
Choosing the Optimal Segmentation Technique to Understand Tourist Behaviour	12
Memorable wellness tourism experiences: Scale development and validation	12
Importance–performance analysis of olive oil tourism activities: Differences between national and international tourists	12
Wine destination brand equity in New- and Old-World wine countries: Exploring the moderating effect of wine involvement	12
From online games to offline travel: Gaming flow, attachment, and esports travel	12
Travel to reminisce esports: Effects of esports nostalgia on spectators’ psychological well-being and travel-related behaviors	12
The family experiences in the daily local-guided tours: Evidence from the sharing economy platform (Withlocals)	11
Stimulating tourists’ senses for sustainable destination development: Combining embodied cognition theory and the S-O-R model	11
The need for a contextualized adaptation of the evaluation of the destination image	11
Not all language tourists take language courses – the determinants of formal and informal language tourism	11
LGBTIQ+ tourist motivations and memorable destination experience: The moderating effect of gender identity and sexual orientation	11
Which destination brands among nation, city, and event brands benefit from hosting mega-events? Before-after comparison of three destination brands for the PyeongChang Winter Olympics	11
An extended stimulus-organism-response model of Hanfu experience in cultural heritage tourism	11
The role of environmental knowledge and interest on perceived value and satisfaction	11
Perceptions of pet-accompanying tourism: Pet owners vs. nonpet owners	11
Building relationship orientation among travelers through destination brand authenticity	10
Sustainability-oriented service innovation and customer satisfaction in hospitality: Assessing the impact of value co-creation, ecological knowledge and gender	10
How can tourism advertising language make cultural heritage sites more popular?	10
Perceived benefits and tourist willingness to pay more in national forest parks: The moderating roles of ecocentrism, collectivism, and power distance	10
Heterogeneity of tourists’ destination brand experiences: A segmentation analysis	10
Heritage tourism brand experiences: The influence of emotions and emotional engagement	10
No jab, no international travel? Linking TRA, mass media, motivation, and experience	10
Emerging space tourism business: Uncovering customer avoidance responses and behaviours	10