Journal of Vacation Marketing

Papers
(The TQCC of Journal of Vacation Marketing is 9. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2021-08-01 to 2025-08-01.)
ArticleCitations
Re-assessing hotel room performance before and during the pandemic93
Exploring the experience attributes of intangible cultural heritage through big data analytics77
Examining the ethical grey area: Do sustainable travelers prioritize hotel websites over booking platforms?68
Virtual reality in wine tourism: Immersive experiences for promoting travel destinations67
Tell me your story: Branding destinations through residents’ (place) stories51
Addressing regional tourism policy: Tools for sustainable destination management43
The interplay of message framing and incentive framing on hotel guests’ amount of personal information disclosure41
Robots vs. human employees’ influence on restaurant brand relationship building: An integration of role theory and stereotype theory34
How do online hotel consumers perceive room rates?33
Educational travellers and destination appeal: Deconstructing intrinsic motivations32
How tourist information drives promotional efforts: A case study of the Greater Miami Convention and Visitors Bureau32
The psychology of vacationers’ hotel brand choice in a post-pandemic world31
Perception and gaze of diaspora: Analysis of affective, cognitive, & cultural factors in tourism30
Exploring tourist interaction from user-generated content: Topic analysis and content analysis29
Virtual reality, YouTube, or social media? Assessing promotional effects on tourism destination29
How to create flow experience during travel: The role of destination attributes27
The formation of tourists’ pro-environmental behavior in natural history museum scene: A configuration analysis based on motivation–opportunity–ability theory26
Motives and information search patterns of international and domestic tourists at a tropical destination25
Pre-travel experiential tourism communication: A study of Catalonia and Veneto25
Travel in trouble: Examining travel resilience in pilgrimage tourism23
Rental car reservation patterns in island tourism: Case study in Shodoshima, Japan23
Does user-generated video content motivate individuals to visit a destination? A non-visitor typology22
Social Media marketing and restaurants’ brand equity after COVID-19: A revitalizing model22
Family-friendly wine tourism? The challenge of supplying child-inclusive wine terroir experiences21
Memorable digital-free tourism experiences: Antecedents and outcomes21
The social behavior of traveling with dogs: Drivers, behavioral tendencies, and experiences21
How to enhance online reputation? An empirical study from a joint customer–firm perspective20
Determinants of consumers’ intention to visit green hotels: Combining psychological and contextual factors18
Virtual reality in retirement communities: Technology acceptance and tourist destination recommendation18
Self-congruity theory and residents’ attitudes toward tourism18
Short-form tourism video advertisements: Overt versus covert persuasion and advertising literacy18
Can smart technologies enhance co-creation and destination perceived authenticity? Culture's moderating effect17
Fishing tourism and the environment: Examining fishing tourists’ resource consumption reduction and recycling behaviors at fishing destinations17
How celebrity-endorsed travel livestreaming triggers impulsive buying? The role of trust and positive emotions17
Planned or unplanned? Understanding the shopping behaviors and experiences of tourists17
Impact of materialism on tourists’ green purchase behavior: Extended norm activation model perspective17
How does the metaverse tourism experience form tourists’ happiness: A mixed- methods study17
Enhancing social media engagement by the hospitality industry: The power of customer experience dimensions16
Online brand advocacy for destinations: The role of destination management, experience, and satisfaction16
Adventurous femininities: The value of adventure for women travelers16
Understanding the drive experience of motor vehicle club members in the Philippines16
Why would anyone visit a terror-affected place? A case of Turkey14
Exploring impacts of AR on group package tours: Destination image, perceived certainty, and experiential value14
Celebrating 30 years of the Journal of Vacation Marketing : A bibliometric review13
K-Means segmentation of tourism accommodation based on the active use of websites: Its application to an emerging destination (extremadura, Spain)13
Heritage tourism and allegiance development: A study of the Korean demilitarized zone13
The effects of hotels’ environmental sustainability communication strategies on social Media engagement and brand advocacy: The roles of communication characteristics and customers’ personality traits12
Choosing the Optimal Segmentation Technique to Understand Tourist Behaviour12
The adventurous tourist amidst a pandemic: Effects of personality, attitudes, and affect12
What makes hospitality employers attractive to Gen Z? A means-end-chain perspective12
What behavioral beliefs could robot-served hotels focus on to attract potential consumers?12
Memorable wellness tourism experiences: Scale development and validation11
LGBTIQ+ tourist motivations and memorable destination experience: The moderating effect of gender identity and sexual orientation10
The need for a contextualized adaptation of the evaluation of the destination image10
Stimulating tourists’ senses for sustainable destination development: Combining embodied cognition theory and the S-O-R model10
Importance–performance analysis of olive oil tourism activities: Differences between national and international tourists10
The role of environmental knowledge and interest on perceived value and satisfaction10
Travel to reminisce esports: Effects of esports nostalgia on spectators’ psychological well-being and travel-related behaviors9
The family experiences in the daily local-guided tours: Evidence from the sharing economy platform (Withlocals)9
Heritage tourism brand experiences: The influence of emotions and emotional engagement9
No jab, no international travel? Linking TRA, mass media, motivation, and experience9
Perceptions of pet-accompanying tourism: Pet owners vs. nonpet owners9
Wine destination brand equity in New- and Old-World wine countries: Exploring the moderating effect of wine involvement9
Which destination brands among nation, city, and event brands benefit from hosting mega-events? Before-after comparison of three destination brands for the PyeongChang Winter Olympics9
Perceived benefits and tourist willingness to pay more in national forest parks: The moderating roles of ecocentrism, collectivism, and power distance9
Effects of perceived value on satisfaction and revisit intention: Domestic vs. international tourists9
From online games to offline travel: Gaming flow, attachment, and esports travel9
An extended stimulus-organism-response model of Hanfu experience in cultural heritage tourism9
Not all language tourists take language courses – the determinants of formal and informal language tourism9
Building relationship orientation among travelers through destination brand authenticity9
Tourist gazes through photographs9
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