OOIR: Observatory of International Research

Papers

(The median citation count of Journal of Fashion Marketing and Management is 3. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2021-09-01 to 2025-09-01.)

Article	Citations
Retail therapy? The role of positive body image in women’s clothing experiences and preferences for in-store shopping environments	40
Circular textiles innovation during COVID-19: not the silver lining some had hoped for	39
The influence of dispositional traits on Generation Z's intention to purchase sustainable clothing	25
Social media engagement and luxury fashion purchase intention in Hong Kong: the role of motivation regulation and consumers’ materialistic values	24
The role of Eco-shame in shaping Behavioural Purchase Intentions toward sustainable fashion consumption	24
The role of flow experience in virtual influencer marketing: insights into aesthetic, entertainment and parasocial influences on purchase intention	22
Duty to all: exploring the role of moral duty in the development of adaptive apparel design innovations	21
Editorial	20
Fashion designers' attitude-behaviour inconsistencies towards a sustainable business model: a neutralisation theory perspective	19
Risks associated by consumers with clothing rental: barriers to being adopted	19
Omnichannel as a driver of digitalization: evidence from the emerging market in the fashion industry	17
An integrative model for online community citizenship behavior of luxury fashion brands on Instagram	16
Trend tracking tools for the fashion industry: the impact of social media	16
Handmade clothing consumption as a means of self-expression	16
Evaluating retail efficiency using DEA and AHP: a case in the Turkish apparel retail industry	15
Move the mind of fashion consumers with low environment saliency: use well- and healed-baby appeals and increase anticipated positive emotions	15
The interaction of clothing design factors: how to attract consumers' visual attention and enhance emotional experience	14
Value-based nudging of ethnic garments: a conjoint study to differentiate the value perception of ethnic products across Indian Markets	14
Exploring online consumer reviews of customized apparel products	14
Exploring consumer webrooming behaviour in the emerging fashion market: an integrated approach and forthcoming research	14
Influencing millennials to embrace sustainable fashion in an emerging market: a modified brand avoidance model perspective	14
Developing a scale to measure problems in finding a good fit	14
Slow fashion purchase intention drivers: an Indonesian study	14
Why are style subscriptions popular with Gen-Y men? An implicit theory perspective	13
Does typicality matter in zero-waste apparel design? Exploring consumers' aesthetic preferences and purchase intentions	12

You can't shop with us: how US-based, value- and mid-market online clothing retailers position their plus-size female clothing sections	11
Retraction notice: Exploring consumer webrooming behaviour in the emerging fashion market: an integrated approach and forthcoming research	11
Editorial: fashion supply chain management during and after the COVID-19 global pandemic	11
Out of sight, out of focus: mitigating country-of-origin effects on fashion consumers’ donation behaviour	10
Consumer resistance to sustainable fashion: evidence from the USA and India	10
Factors affecting social media usage by market mavens for fashion-related information provision	10
Fashion entrepreneurial self-efficacy: development and validation of a domain-specific scale	10
An empirical study on supply chain agility and disruption mitigation performance of U.S. fashion retailers: knowledge management capability perspective	10
Does spirituality influence purchase intention of consumers toward fashion products?	10
Engaging the next-generation female fashion consumers in DIY refashioning strategies by addressing the consumption values	10
Secondary sneaker market: Investigating the motives, activities, resources and capabilities of the triadic framework	9
From stigma to trend: the destigmatization of children’s thrift stores in the light of social practice theory	8
How can CSR in demarketing trigger brand advocacy and mindful consumption? Mediating roles of perceived corporate hypocrisy and brand credibility	8
Can water conscientiousness influence consumers' purchase intentions and behaviours towards sustainable apparel?	8
Factors influencing older adults' intention to use virtual fitting room technology during the COVID-19 pandemic	8
What drives Chinese Generation Z’s purchase intentions for new Chinese style apparel? A study from a stimulus-organism-response perspective	8
Prioritising sustainable garment choice among high-volume fashion consumers	8
Do diverse frontline employees make a difference in customers' self-concept and store attitude? The role of diversity in body size and ethnicity	8
Investigating the conceptual link between appearance-related self-discrepancies and retail therapy shopping behavior through motivational routes	8
Classification and regression tree approach for the prediction of the seasonal apparel market: focused on weather factors	7
Futurizing luxury: an activity-centric model of phygital luxury experiences	7
Body shapes and apparel fit for overweight and obese women in the US: the implications of current sizing system	7
Can a connection with the indigenous cultural values encourage sustainable apparel consumption?	7
Predicting cause-related marketing patronage intentions based on Schwartz's theory of human values: a large-scale sample study anchored on female fashion leadership	7
Who still shops at omnichannel fashion department stores? An analysis of generational cohorts and intent to purchase	7
Designing for circularity: sustainable pathways for Australian fashion small to medium enterprises	7
What drives customers to use virtual fitting rooms? The moderating effect of fashion consciousness	7
Consumer perspectives on cultural appropriation in fashion: the headdress ban at the Osheaga Music and Arts Festival	7
The influence of voluntary simplicity and environmental activism on sustainable fashion purchase intention	7
Impact of fashion influencers on consumers' purchase intentions: theory of planned behaviour and mediation of attitude	7
“I am wearing what my avatar is wearing”: the effect of avatar realism on mental simulation in the metaverse	6
How mobile augmented reality digitally transforms the retail sector: examining trust in augmented reality apps and online/offline store patronage intention	6
Increasing digital dissemination and online apparel shopping behaviour of Generation Y	6
Consumers' interaction with online fashion retailers' body measurement guidance	5
Pre-owned fashion as sustainable consumerism? Opportunities and challenges in the Vietnam market	5
Café or art exhibition? Which experience is more effective in luxury fashion flagships?	5
Country-of-origin effects on consumer cognitive structures and preference for foreign brands among elites	5
Marketing and operational strategies during the COVID-19 pandemic: a case study of a Hong Kong footwear enterprise	5
Social and environmental concerns within ethical fashion: general consumer cognitions, attitudes and behaviours	5
Understanding social, local and mobile (SoLoMo) commerce in fashion retailing using SOR framework	5
Communicating Australian cotton’s sustainable value in the cotton value chain	5
Modelling the mass adoption potentials of fashion-augmented reality among the young consumers: evidence from an emerging economy	5
Consumer coping with Covid-19: an exploratory study of clothing consumption shifts and the effect of consumer resilience	5
Antecedents and consequences of experiential value in fashion retailing: a study on Indian consumers	5
A novel neutrosophical approach in stakeholder analysis for sustainable fashion supply chains	5
Apparel shopping styles of Ghanaian female young adults	5
Green as the new status symbol: Examining green signaling effects among Gen Z and Millennial consumers	4
Leader's role in the development of collective competencies of fashion work teams	4
Small-series supply network configuration priorities and challenges in the EU textile and apparel industry	4
The effects of perceived value, environmental concern and attitude on recycled fashion consumption	4

Exploring the relationship between uniform and perceived employee happiness and productivity	4
Consumer-based brand equity of South African luxury fashion brands	4
The role of regulatory focus in consumers' adoption of virtual fitting rooms (VFRs)	4
Motivational dimensions of slow fashion to promote environmentally and socially sustainable consumption in the fashion industry	4
Social media fashion influencer eWOM communications: understanding the trajectory of sustainable fashion conversations on YouTube fashion haul videos	4
Personalization and customization in fashion: searching for a definition	4
How to discover consumer attention to design topics of fast fashion: a topic modeling approach	4
Secondhand savvy: examining the influence of prior experience on motivators and barriers in parents' choice of children's secondhand products	4
The role of emotional intelligence and perceived value: predicting consumer online purchase and rental of second-hand clothing	3
Responding with care: ethical measures in the fashion industry during the COVID-19 pandemic in Spain	3
CSR drivers of fashion SMEs and performance: the role of internationalization	3
Effects of brand knowledge on green trust and green brand equity: multigroup comparisons based on perceived brand greenness and age	3
How can the metaverse enhance shopping well-being? The role of hedonic shopping motivations and customer engagement	3
Scaling circular business models: strategic paths of second-hand fashion retail	3
A sustainable model based on genetic algorithm for garment redesign process	3
Consumer coping during the COVID-19 pandemic: a perspective of fashion shopping	3
Localised multiple channel distribution strategies of luxury fashion retailers – evidence from China	3
Consumer's transition to online clothing buying during the COVID-19 pandemic: exploration through protection motivation theory and consumer well-being	3
Influence of celebrities and online communities on Indian consumers' green clothing involvement and purchase behavior	3
Navigating identity formation via clothing during emerging adulthood	3
Social media insights for non-luxury fashion SMEs in emerging markets: evidence from young consumers	3
Exploring minimalist fashion drivers for Gen Z: mixed-method insights	3
Predictors of consumers' behaviour to recycle end-of-life garments in Australia	3
A study of consumers’ pre-purchase evaluation of apparel products in Ethiopia	3
Analyzing the impact of Covid-19 on sustainable fashion consumption with a model based on consumer value perceptions	3
Navigating impressions: the impact of luxury social media posts	3