OOIR: Observatory of International Research

Papers

(The median citation count of Journal of Fashion Marketing and Management is 3. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2021-12-01 to 2025-12-01.)

Article	Citations
Retail therapy? The role of positive body image in women’s clothing experiences and preferences for in-store shopping environments	47
Circular textiles innovation during COVID-19: not the silver lining some had hoped for	43
The influence of dispositional traits on Generation Z's intention to purchase sustainable clothing	31
Social media engagement and luxury fashion purchase intention in Hong Kong: the role of motivation regulation and consumers’ materialistic values	28
The role of Eco-shame in shaping Behavioural Purchase Intentions toward sustainable fashion consumption	28
Empowering creativity of fashion retail employees in retail automation: the impact of coaching leadership and the perceived ease of use	27
The role of flow experience in virtual influencer marketing: insights into aesthetic, entertainment and parasocial influences on purchase intention	25
Duty to all: exploring the role of moral duty in the development of adaptive apparel design innovations	25
Editorial	24
An integrative model for online community citizenship behavior of luxury fashion brands on Instagram	22
Fashion designers' attitude-behaviour inconsistencies towards a sustainable business model: a neutralisation theory perspective	21
Trend tracking tools for the fashion industry: the impact of social media	18
Risks associated by consumers with clothing rental: barriers to being adopted	18
Omnichannel as a driver of digitalization: evidence from the emerging market in the fashion industry	18
Move the mind of fashion consumers with low environment saliency: use well- and healed-baby appeals and increase anticipated positive emotions	17
Driving impulsive purchases and building loyalty: the power of experiential marketing in fast fashion apps	16
Exploring online consumer reviews of customized apparel products	15
Slow fashion purchase intention drivers: an Indonesian study	15
Value-based nudging of ethnic garments: a conjoint study to differentiate the value perception of ethnic products across Indian Markets	14
Exploring consumer webrooming behaviour in the emerging fashion market: an integrated approach and forthcoming research	14
Handmade clothing consumption as a means of self-expression	14
Developing a scale to measure problems in finding a good fit	14
Evaluating retail efficiency using DEA and AHP: a case in the Turkish apparel retail industry	14
The interaction of clothing design factors: how to attract consumers' visual attention and enhance emotional experience	12
Influencing millennials to embrace sustainable fashion in an emerging market: a modified brand avoidance model perspective	12

Fashion attentiveness and influencer engagement: exploring social media appropriation in South Korea	12
Does typicality matter in zero-waste apparel design? Exploring consumers' aesthetic preferences and purchase intentions	11
Editorial: fashion supply chain management during and after the COVID-19 global pandemic	11
Retraction notice: Exploring consumer webrooming behaviour in the emerging fashion market: an integrated approach and forthcoming research	11
Why are style subscriptions popular with Gen-Y men? An implicit theory perspective	11
Conspicuous consumption as a mediator between body esteem and athleisure purchases among millennials	10
The influence of virtual influencers’ credibility and self-congruity on fashion brand perception and purchase intention	10
Motivational antecedents for inconspicuous luxury consumption: a goal framing theory approach	10
Inclusive fashion design and marketing for people with diverse abilities: attitudes and purchase intentions of consumers with and without difficulty using clothing	10
Engaging the next-generation female fashion consumers in DIY refashioning strategies by addressing the consumption values	10
Factors affecting social media usage by market mavens for fashion-related information provision	9
Fashion entrepreneurial self-efficacy: development and validation of a domain-specific scale	9
Investigating the conceptual link between appearance-related self-discrepancies and retail therapy shopping behavior through motivational routes	9
You can't shop with us: how US-based, value- and mid-market online clothing retailers position their plus-size female clothing sections	9
Consumer resistance to sustainable fashion: evidence from the USA and India	9
Out of sight, out of focus: mitigating country-of-origin effects on fashion consumers’ donation behaviour	9
An empirical study on supply chain agility and disruption mitigation performance of U.S. fashion retailers: knowledge management capability perspective	9
Secondary sneaker market: Investigating the motives, activities, resources and capabilities of the triadic framework	9
Does spirituality influence purchase intention of consumers toward fashion products?	9
Can you try that on for me? How interactive live-streaming try-ons drive customer purchase in online fashion	8
Prioritising sustainable garment choice among high-volume fashion consumers	8
Investigating the gap between attitudinal and behavioral green: an empirical study about intention to adopt 3D-printed clothing	8
From stigma to trend: the destigmatization of children’s thrift stores in the light of social practice theory	8
Do diverse frontline employees make a difference in customers' self-concept and store attitude? The role of diversity in body size and ethnicity	8
Factors influencing older adults' intention to use virtual fitting room technology during the COVID-19 pandemic	8
How can CSR in demarketing trigger brand advocacy and mindful consumption? Mediating roles of perceived corporate hypocrisy and brand credibility	7
What drives Chinese Generation Z’s purchase intentions for new Chinese style apparel? A study from a stimulus-organism-response perspective	7
Can water conscientiousness influence consumers' purchase intentions and behaviours towards sustainable apparel?	7
Futurizing luxury: an activity-centric model of phygital luxury experiences	7
Predicting cause-related marketing patronage intentions based on Schwartz's theory of human values: a large-scale sample study anchored on female fashion leadership	7
Consumer perspectives on cultural appropriation in fashion: the headdress ban at the Osheaga Music and Arts Festival	7
Who still shops at omnichannel fashion department stores? An analysis of generational cohorts and intent to purchase	6
What drives customers to use virtual fitting rooms? The moderating effect of fashion consciousness	6
Designing for circularity: sustainable pathways for Australian fashion small to medium enterprises	6
Impact of fashion influencers on consumers' purchase intentions: theory of planned behaviour and mediation of attitude	6
Body shapes and apparel fit for overweight and obese women in the US: the implications of current sizing system	6
Classification and regression tree approach for the prediction of the seasonal apparel market: focused on weather factors	6
The influence of voluntary simplicity and environmental activism on sustainable fashion purchase intention	6
Modelling the mass adoption potentials of fashion-augmented reality among the young consumers: evidence from an emerging economy	5
Consumer coping with Covid-19: an exploratory study of clothing consumption shifts and the effect of consumer resilience	5
Aligning perspectives: retailers and Generation Z consumers in the second-hand fashion market	5
How mobile augmented reality digitally transforms the retail sector: examining trust in augmented reality apps and online/offline store patronage intention	5
Consumers' interaction with online fashion retailers' body measurement guidance	5
Social and environmental concerns within ethical fashion: general consumer cognitions, attitudes and behaviours	5
“I am wearing what my avatar is wearing”: the effect of avatar realism on mental simulation in the metaverse	5
Unlocking baby boomers’ shopping well-being: fashion orientation, involvement and experiential value	5
Marketing and operational strategies during the COVID-19 pandemic: a case study of a Hong Kong footwear enterprise	5
Increasing digital dissemination and online apparel shopping behaviour of Generation Y	5
Pre-owned fashion as sustainable consumerism? Opportunities and challenges in the Vietnam market	5
Can a connection with the indigenous cultural values encourage sustainable apparel consumption?	5

Motivational dimensions of slow fashion to promote environmentally and socially sustainable consumption in the fashion industry	4
Antecedents and consequences of experiential value in fashion retailing: a study on Indian consumers	4
Country-of-origin effects on consumer cognitive structures and preference for foreign brands among elites	4
Communicating Australian cotton’s sustainable value in the cotton value chain	4
The role of regulatory focus in consumers' adoption of virtual fitting rooms (VFRs)	4
Small-series supply network configuration priorities and challenges in the EU textile and apparel industry	4
Secondhand savvy: examining the influence of prior experience on motivators and barriers in parents' choice of children's secondhand products	4
How to discover consumer attention to design topics of fast fashion: a topic modeling approach	4
Understanding social, local and mobile (SoLoMo) commerce in fashion retailing using SOR framework	4
Consumer-based brand equity of South African luxury fashion brands	4
Personalization and customization in fashion: searching for a definition	4
Decoding sustainable disposition: how consumer values shape fast fashion disposal intentions	4
Green as the new status symbol: Examining green signaling effects among Gen Z and Millennial consumers	4
Social media fashion influencer eWOM communications: understanding the trajectory of sustainable fashion conversations on YouTube fashion haul videos	4
A novel neutrosophical approach in stakeholder analysis for sustainable fashion supply chains	4
Café or art exhibition? Which experience is more effective in luxury fashion flagships?	4
Leader's role in the development of collective competencies of fashion work teams	4
The effects of perceived value, environmental concern and attitude on recycled fashion consumption	4
Localised multiple channel distribution strategies of luxury fashion retailers – evidence from China	3
Responding with care: ethical measures in the fashion industry during the COVID-19 pandemic in Spain	3
From prominence to preference: social and emotional value perception as mediator between the brand prominence and purchase intentions in the luxury market	3
Navigating identity formation via clothing during emerging adulthood	3
Scaling circular business models: strategic paths of second-hand fashion retail	3
CSR drivers of fashion SMEs and performance: the role of internationalization	3
Exploring the relationship between uniform and perceived employee happiness and productivity	3
Consumer coping during the COVID-19 pandemic: a perspective of fashion shopping	3
Consumer's transition to online clothing buying during the COVID-19 pandemic: exploration through protection motivation theory and consumer well-being	3
Predictors of consumers' behaviour to recycle end-of-life garments in Australia	3
The role of emotional intelligence and perceived value: predicting consumer online purchase and rental of second-hand clothing	3
All bark and no bite: drivers of virtual clothes purchase in the metaverse	3
Social media insights for non-luxury fashion SMEs in emerging markets: evidence from young consumers	3
Exploring minimalist fashion drivers for Gen Z: mixed-method insights	3
Can multinational enterprises engage in the business of “New Chinese-Style” apparel? An analysis of the influencing factors of consumer satisfaction based on texts from Sina Weibo	3
A sustainable model based on genetic algorithm for garment redesign process	3