OOIR: Observatory of International Research

Papers

(The median citation count of Journal of Fashion Marketing and Management is 2. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2021-04-01 to 2025-04-01.)

Article	Citations
Understanding social, local and mobile (SoLoMo) commerce in fashion retailing using SOR framework	42
Consumer's transition to online clothing buying during the COVID-19 pandemic: exploration through protection motivation theory and consumer well-being	38
Engaging the next-generation female fashion consumers in DIY refashioning strategies by addressing the consumption values	32
Exploration of Indian plus-size women's ready-to-wear: problems and preferences	30
A novel neutrosophical approach in stakeholder analysis for sustainable fashion supply chains	29
The influence of dispositional traits on Generation Z's intention to purchase sustainable clothing	25
Investigating consumers' brand desirability of “upcycled” luxury: the many faces of designer facemasks	22
Editorial: fashion supply chain management during and after the COVID-19 global pandemic	21
To buy or to back? Backers' motivations for fashion crowdfunding projects	21
Retail therapy? The role of positive body image in women’s clothing experiences and preferences for in-store shopping environments	20
The effect of perceived scarcity on impulse-buying tendencies in a fast fashion context: A mediating and multigroup analysis	19
Factors affecting social media usage by market mavens for fashion-related information provision	16
Retraction notice: Exploring consumer webrooming behaviour in the emerging fashion market: an integrated approach and forthcoming research	16
CSR drivers of fashion SMEs and performance: the role of internationalization	15
Love is not blind: investigating a love-hate transition among luxury fashion brand consumers	15
Apparel shopping styles of Ghanaian female young adults	14
Sustainable practices and financial performance in fashion firms	14
Advancing US small business apparel production: a state-level mixed-method exploration	13
An empirical study on supply chain agility and disruption mitigation performance of U.S. fashion retailers: knowledge management capability perspective	13
Examining the drivers of deviant service adaption in fashion retailing: the role of tenure	13
Antecedents and consequences of experiential value in fashion retailing: a study on Indian consumers	13
Circular textiles innovation during COVID-19: not the silver lining some had hoped for	13
Consumer resistance to sustainable fashion: evidence from the USA and India	12
Consumer coping during the COVID-19 pandemic: a perspective of fashion shopping	12
Responding with care: ethical measures in the fashion industry during the COVID-19 pandemic in Spain	12

Social media insights for non-luxury fashion SMEs in emerging markets: evidence from young consumers	12
Exploring minimalist fashion drivers for Gen Z: mixed-method insights	12
Exploring young consumer's adoption of secondhand luxury: insights from a qualitative study	11
Secondary sneaker market: Investigating the motives, activities, resources and capabilities of the triadic framework	11
You can't shop with us: how US-based, value- and mid-market online clothing retailers position their plus-size female clothing sections	11
Coping with the COVID-19 pandemic: evidence from the apparel industry in Bangladesh and China	11
Relationship between personality traits and consumer rationality regarding the intention to purchase collaborative fashion	11
Out of sight, out of focus: mitigating country-of-origin effects on fashion consumers’ donation behaviour	10
The impact of servitization on perceived quality, purchase intentions and recommendation intentions in the ready-to-wear sector	10
The operational performance of fashion companies in the context of the coronavirus pandemic: static and dynamic analyses	10
Innovative attributes, brand reputation and behavioral consequences in the clothing industry: the roles of self-congruity and value consciousness	9
Theory of planned behavior, ethics and intention of conscious consumption in Slow Fashion Consumption	9
Investigating the conceptual link between appearance-related self-discrepancies and retail therapy shopping behavior through motivational routes	9
Social media engagement and luxury fashion purchase intention in Hong Kong: the role of motivation regulation and consumers’ materialistic values	8
Navigating identity formation via clothing during emerging adulthood	8
Predictors of consumers' behaviour to recycle end-of-life garments in Australia	8
Fashion entrepreneurial self-efficacy: development and validation of a domain-specific scale	8
Examining the moderating role of principle-based entity of luxury brands and its effects on perceived CSR motives, consumer situational scepticism and brand resonance	8
Do prestige sensitivity and altruism moderate the effects of customers’ emotions on WOM? An investigation of luxury retailers	8
Fast fashion: business models and strategies for adapting to the COVID-19 crisis	7
The impact of communication on consumer knowledge of environmentally sustainable apparel	7
A study of consumers’ pre-purchase evaluation of apparel products in Ethiopia	7
Why suppliers struggle to deliver defect-free products to buyers: a buyer–supplier dyadic perspective	7
Influence of celebrities and online communities on Indian consumers' green clothing involvement and purchase behavior	7
CSR ads matter to luxury fashion brands: a construal level approach to understand Gen Z consumers' eWOM on social media	7
The role of Eco-shame in shaping Behavioural Purchase Intentions toward sustainable fashion consumption	7
Using consumer preference data in forecasting demand in apparel retailing	6
Do cosmopolitans care about the world? The effect of cosmopolitanism on the consumption of sustainable apparel	6
Country-of-origin effects on consumer cognitive structures and preference for foreign brands among elites	6
Investigating the impact of different types of live-streaming marketing on consumers' intention to purchase clothing	6
Promoting the right attitude: exploring the ethical fashion attitudes of fashion aficionados and materialists	6
Omnichannel as a driver of digitalization: evidence from the emerging market in the fashion industry	6
Examining consumers' perceptions of a 3D printing integrated apparel: a functional, expressive and aesthetic (FEA) perspective	6
Understanding the role of Instagram in young adult consumers' purchase and post-purchase evaluation behaviors	5
Navigating impressions: the impact of luxury social media posts	5
Personalization and customization in fashion: searching for a definition	5
Fashion niche market strategies: a systematic literature review	5
From prominence to preference: social and emotional value perception as mediator between the brand prominence and purchase intentions in the luxury market	5
Can water conscientiousness influence consumers' purchase intentions and behaviours towards sustainable apparel?	4
Effects of brand knowledge on green trust and green brand equity: multigroup comparisons based on perceived brand greenness and age	4
Do diverse frontline employees make a difference in customers' self-concept and store attitude? The role of diversity in body size and ethnicity	4
An integrative model for online community citizenship behavior of luxury fashion brands on Instagram	4
Duty to all: exploring the role of moral duty in the development of adaptive apparel design innovations	4
Editorial	4
Consumer-based brand equity of South African luxury fashion brands	4
Status or sustainability, can we have both, please? Decoding the factors shaping eco-friendly fashion buying	4
Prioritising sustainable garment choice among high-volume fashion consumers	4
Risks associated by consumers with clothing rental: barriers to being adopted	4
Trend tracking tools for the fashion industry: the impact of social media	4
Maturity model toll to diagnose Industry 4.0 in the clothing industry	4

From stigma to trend: the destigmatization of children’s thrift stores in the light of social practice theory	4
Who are social media influencers for luxury fashion consumption of the Chinese Gen Z? Categorisation and empirical examination	4
Impacts of brand familiarity and brand responses on perceived brand credibility, similarity, and blog recommendation intention: a study of corporate blogs	3
Fashion bloggers' discourse on brands under corporate crisis: a netnographic research in Portugal	3
How can CSR in demarketing trigger brand advocacy and mindful consumption? Mediating roles of perceived corporate hypocrisy and brand credibility	3
How augmented reality can improve e-commerce website quality through interactivity and vividness: the moderating role of need for touch	3
Café or art exhibition? Which experience is more effective in luxury fashion flagships?	3
Executive decision-making in fashion retail: a phenomenological exploration of resources and strategies	3
Sustainable developments and corporate social responsibility in Vietnamese fashion enterprises	3
Webrooming or showrooming, that is the question: explaining omnichannel behavioural intention through the technology acceptance model and exploratory behaviour	3
The role of customer brand engagement in the use of Instagram as a “shop window” for fashion-industry social commerce	3
What drives Chinese Generation Z’s purchase intentions for new Chinese style apparel? A study from a stimulus-organism-response perspective	3
Fashion designers' attitude-behaviour inconsistencies towards a sustainable business model: a neutralisation theory perspective	3
A sustainable model based on genetic algorithm for garment redesign process	3
Virtual consumption in luxury brands: consumer purchase motivations of virtual luxury fashion in virtual worlds	3
Factors influencing older adults' intention to use virtual fitting room technology during the COVID-19 pandemic	3
Scaling circular business models: strategic paths of second-hand fashion retail	3
Analyzing the impact of Covid-19 on sustainable fashion consumption with a model based on consumer value perceptions	3
Slow fashion purchase intention drivers: an Indonesian study	2
Are low- and middle-income countries profiting from fast fashion?	2
Consumer perspectives on cultural appropriation in fashion: the headdress ban at the Osheaga Music and Arts Festival	2
Supplier management by distributing orders among new and existing suppliers: the methodology and its application to a fast fashion company	2
The influence of fashion blogger credibility, engagement and homophily on intentions to buy and e-WOM. Results of a binational study	2
The influence of voluntary simplicity and environmental activism on sustainable fashion purchase intention	2
Move the mind of fashion consumers with low environment saliency: use well- and healed-baby appeals and increase anticipated positive emotions	2
Predicting cause-related marketing patronage intentions based on Schwartz's theory of human values: a large-scale sample study anchored on female fashion leadership	2
The role of regulatory focus in consumers' adoption of virtual fitting rooms (VFRs)	2
Antecedents to the conspicuous consumption of luxury fashion brands by middle-income black South Africans	2
The effects of Instagram social capital, brand identification and brand trust on purchase intention for small fashion brands: the generational differences	2
Investigating the role of regulatory focus in apparel attribute prioritization	2
Investigating the impact of body shape on garment fit	2
How brand loyalty and its marketing activities affect Japanese fashion companies' financial performance	2