OOIR: Observatory of International Research

Papers

(The median citation count of Journal of Fashion Marketing and Management is 3. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2021-06-01 to 2025-06-01.)

Article	Citations
Circular textiles innovation during COVID-19: not the silver lining some had hoped for	46
Retail therapy? The role of positive body image in women’s clothing experiences and preferences for in-store shopping environments	40
The influence of dispositional traits on Generation Z's intention to purchase sustainable clothing	35
The role of Eco-shame in shaping Behavioural Purchase Intentions toward sustainable fashion consumption	34
Social media engagement and luxury fashion purchase intention in Hong Kong: the role of motivation regulation and consumers’ materialistic values	32
The role of flow experience in virtual influencer marketing: insights into aesthetic, entertainment and parasocial influences on purchase intention	25
Fashion designers' attitude-behaviour inconsistencies towards a sustainable business model: a neutralisation theory perspective	23
Editorial	22
Fashion bloggers' discourse on brands under corporate crisis: a netnographic research in Portugal	22
Duty to all: exploring the role of moral duty in the development of adaptive apparel design innovations	21
Omnichannel as a driver of digitalization: evidence from the emerging market in the fashion industry	20
An integrative model for online community citizenship behavior of luxury fashion brands on Instagram	20
Trend tracking tools for the fashion industry: the impact of social media	18
Who are social media influencers for luxury fashion consumption of the Chinese Gen Z? Categorisation and empirical examination	17
Risks associated by consumers with clothing rental: barriers to being adopted	17
Slow fashion purchase intention drivers: an Indonesian study	17
Evaluating retail efficiency using DEA and AHP: a case in the Turkish apparel retail industry	16
Move the mind of fashion consumers with low environment saliency: use well- and healed-baby appeals and increase anticipated positive emotions	16
Handmade clothing consumption as a means of self-expression	15
Exploring online consumer reviews of customized apparel products	15
Traceability and transparency for sustainable fashion-apparel supply chains	14
The influence of fashion blogger credibility, engagement and homophily on intentions to buy and e-WOM. Results of a binational study	14
The interaction of clothing design factors: how to attract consumers' visual attention and enhance emotional experience	13
Exploring consumer webrooming behaviour in the emerging fashion market: an integrated approach and forthcoming research	13
Influencing millennials to embrace sustainable fashion in an emerging market: a modified brand avoidance model perspective	13

Developing a scale to measure problems in finding a good fit	13
Value-based nudging of ethnic garments: a conjoint study to differentiate the value perception of ethnic products across Indian Markets	13
Why are style subscriptions popular with Gen-Y men? An implicit theory perspective	13
Editorial: fashion supply chain management during and after the COVID-19 global pandemic	12
Factors affecting social media usage by market mavens for fashion-related information provision	12
Consumer resistance to sustainable fashion: evidence from the USA and India	12
Retraction notice: Exploring consumer webrooming behaviour in the emerging fashion market: an integrated approach and forthcoming research	12
An empirical study on supply chain agility and disruption mitigation performance of U.S. fashion retailers: knowledge management capability perspective	12
Does typicality matter in zero-waste apparel design? Exploring consumers' aesthetic preferences and purchase intentions	12
Engaging the next-generation female fashion consumers in DIY refashioning strategies by addressing the consumption values	12
You can't shop with us: how US-based, value- and mid-market online clothing retailers position their plus-size female clothing sections	12
Secondary sneaker market: Investigating the motives, activities, resources and capabilities of the triadic framework	11
Out of sight, out of focus: mitigating country-of-origin effects on fashion consumers’ donation behaviour	11
Fashion entrepreneurial self-efficacy: development and validation of a domain-specific scale	11
What drives Chinese Generation Z’s purchase intentions for new Chinese style apparel? A study from a stimulus-organism-response perspective	9
How can CSR in demarketing trigger brand advocacy and mindful consumption? Mediating roles of perceived corporate hypocrisy and brand credibility	9
From stigma to trend: the destigmatization of children’s thrift stores in the light of social practice theory	9
Investigating the conceptual link between appearance-related self-discrepancies and retail therapy shopping behavior through motivational routes	9
Can water conscientiousness influence consumers' purchase intentions and behaviours towards sustainable apparel?	9
Consumer perspectives on cultural appropriation in fashion: the headdress ban at the Osheaga Music and Arts Festival	8
Factors influencing older adults' intention to use virtual fitting room technology during the COVID-19 pandemic	8
The influence of voluntary simplicity and environmental activism on sustainable fashion purchase intention	8
Prioritising sustainable garment choice among high-volume fashion consumers	8
Impacts of brand familiarity and brand responses on perceived brand credibility, similarity, and blog recommendation intention: a study of corporate blogs	8
Predicting cause-related marketing patronage intentions based on Schwartz's theory of human values: a large-scale sample study anchored on female fashion leadership	8
Do diverse frontline employees make a difference in customers' self-concept and store attitude? The role of diversity in body size and ethnicity	8
Impact of fashion influencers on consumers' purchase intentions: theory of planned behaviour and mediation of attitude	7
Classification and regression tree approach for the prediction of the seasonal apparel market: focused on weather factors	7
Futurizing luxury: an activity-centric model of phygital luxury experiences	7
Who still shops at omnichannel fashion department stores? An analysis of generational cohorts and intent to purchase	7
Organisational form and performance in fashion retailing	7
What drives customers to use virtual fitting rooms? The moderating effect of fashion consciousness	7
Body shapes and apparel fit for overweight and obese women in the US: the implications of current sizing system	7
Designing for circularity: sustainable pathways for Australian fashion small to medium enterprises	6
Examining the influences of perceived exclusivity and perceived rarity on consumers' perception of luxury	6
Marketing and operational strategies during the COVID-19 pandemic: a case study of a Hong Kong footwear enterprise	6
Consumer coping with Covid-19: an exploratory study of clothing consumption shifts and the effect of consumer resilience	6
“I am wearing what my avatar is wearing”: the effect of avatar realism on mental simulation in the metaverse	6
Social and environmental concerns within ethical fashion: general consumer cognitions, attitudes and behaviours	6
Modelling the mass adoption potentials of fashion-augmented reality among the young consumers: evidence from an emerging economy	6
Consumers' interaction with online fashion retailers' body measurement guidance	6
Increasing digital dissemination and online apparel shopping behaviour of Generation Y	6
Pre-owned fashion as sustainable consumerism? Opportunities and challenges in the Vietnam market	5
Antecedents and consequences of experiential value in fashion retailing: a study on Indian consumers	5
Country-of-origin effects on consumer cognitive structures and preference for foreign brands among elites	5
Apparel shopping styles of Ghanaian female young adults	5
How mobile augmented reality digitally transforms the retail sector: examining trust in augmented reality apps and online/offline store patronage intention	5
A novel neutrosophical approach in stakeholder analysis for sustainable fashion supply chains	5
Communicating Australian cotton’s sustainable value in the cotton value chain	5
Can a connection with the indigenous cultural values encourage sustainable apparel consumption?	5

One size fits all? Segmenting consumers to predict sustainable fashion behavior	5
Examining consumers' perceptions of a 3D printing integrated apparel: a functional, expressive and aesthetic (FEA) perspective	5
Understanding social, local and mobile (SoLoMo) commerce in fashion retailing using SOR framework	5
A triple-trickle theory for sustainable fashion adoption: the rise of a luxury trend	4
Consumer-based brand equity of South African luxury fashion brands	4
How to discover consumer attention to design topics of fast fashion: a topic modeling approach	4
Secondhand savvy: examining the influence of prior experience on motivators and barriers in parents' choice of children's secondhand products	4
Are low- and middle-income countries profiting from fast fashion?	4
Small-series supply network configuration priorities and challenges in the EU textile and apparel industry	4
The role of regulatory focus in consumers' adoption of virtual fitting rooms (VFRs)	4
Personalization and customization in fashion: searching for a definition	4
Café or art exhibition? Which experience is more effective in luxury fashion flagships?	4
Leader's role in the development of collective competencies of fashion work teams	4
Green as the new status symbol: Examining green signaling effects among Gen Z and Millennial consumers	4
Exploring the relationship between uniform and perceived employee happiness and productivity	3
The role of emotional intelligence and perceived value: predicting consumer online purchase and rental of second-hand clothing	3
Social media fashion influencer eWOM communications: understanding the trajectory of sustainable fashion conversations on YouTube fashion haul videos	3
Social media insights for non-luxury fashion SMEs in emerging markets: evidence from young consumers	3
CSR ads matter to luxury fashion brands: a construal level approach to understand Gen Z consumers' eWOM on social media	3
Responding with care: ethical measures in the fashion industry during the COVID-19 pandemic in Spain	3
Localised multiple channel distribution strategies of luxury fashion retailers – evidence from China	3
Motivational dimensions of slow fashion to promote environmentally and socially sustainable consumption in the fashion industry	3
CSR drivers of fashion SMEs and performance: the role of internationalization	3
Predictors of consumers' behaviour to recycle end-of-life garments in Australia	3
Consumer coping during the COVID-19 pandemic: a perspective of fashion shopping	3
Influence of celebrities and online communities on Indian consumers' green clothing involvement and purchase behavior	3
Exploring minimalist fashion drivers for Gen Z: mixed-method insights	3
Fashion forecasting: an overview from material culture to industry	3
The effects of perceived value, environmental concern and attitude on recycled fashion consumption	3
A study of consumers’ pre-purchase evaluation of apparel products in Ethiopia	3
Navigating identity formation via clothing during emerging adulthood	3
Consumer's transition to online clothing buying during the COVID-19 pandemic: exploration through protection motivation theory and consumer well-being	3