OOIR: Observatory of International Research

Papers

(The median citation count of Journal of Fashion Marketing and Management is 3. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2021-08-01 to 2025-08-01.)

Article	Citations
Circular textiles innovation during COVID-19: not the silver lining some had hoped for	51
Retail therapy? The role of positive body image in women’s clothing experiences and preferences for in-store shopping environments	46
The influence of dispositional traits on Generation Z's intention to purchase sustainable clothing	39
The role of flow experience in virtual influencer marketing: insights into aesthetic, entertainment and parasocial influences on purchase intention	38
Social media engagement and luxury fashion purchase intention in Hong Kong: the role of motivation regulation and consumers’ materialistic values	25
The role of Eco-shame in shaping Behavioural Purchase Intentions toward sustainable fashion consumption	24
Fashion designers' attitude-behaviour inconsistencies towards a sustainable business model: a neutralisation theory perspective	22
Duty to all: exploring the role of moral duty in the development of adaptive apparel design innovations	21
Editorial	20
Who are social media influencers for luxury fashion consumption of the Chinese Gen Z? Categorisation and empirical examination	19
Trend tracking tools for the fashion industry: the impact of social media	18
Omnichannel as a driver of digitalization: evidence from the emerging market in the fashion industry	17
An integrative model for online community citizenship behavior of luxury fashion brands on Instagram	17
Move the mind of fashion consumers with low environment saliency: use well- and healed-baby appeals and increase anticipated positive emotions	16
Risks associated by consumers with clothing rental: barriers to being adopted	16
Evaluating retail efficiency using DEA and AHP: a case in the Turkish apparel retail industry	15
Handmade clothing consumption as a means of self-expression	15
Slow fashion purchase intention drivers: an Indonesian study	14
Influencing millennials to embrace sustainable fashion in an emerging market: a modified brand avoidance model perspective	14
Exploring online consumer reviews of customized apparel products	14
Value-based nudging of ethnic garments: a conjoint study to differentiate the value perception of ethnic products across Indian Markets	14
Exploring consumer webrooming behaviour in the emerging fashion market: an integrated approach and forthcoming research	14
Does typicality matter in zero-waste apparel design? Exploring consumers' aesthetic preferences and purchase intentions	13
Developing a scale to measure problems in finding a good fit	13
Why are style subscriptions popular with Gen-Y men? An implicit theory perspective	13

The interaction of clothing design factors: how to attract consumers' visual attention and enhance emotional experience	13
You can't shop with us: how US-based, value- and mid-market online clothing retailers position their plus-size female clothing sections	12
Consumer resistance to sustainable fashion: evidence from the USA and India	12
Retraction notice: Exploring consumer webrooming behaviour in the emerging fashion market: an integrated approach and forthcoming research	11
Engaging the next-generation female fashion consumers in DIY refashioning strategies by addressing the consumption values	11
Factors affecting social media usage by market mavens for fashion-related information provision	10
Out of sight, out of focus: mitigating country-of-origin effects on fashion consumers’ donation behaviour	10
Does spirituality influence purchase intention of consumers toward fashion products?	10
Secondary sneaker market: Investigating the motives, activities, resources and capabilities of the triadic framework	10
An empirical study on supply chain agility and disruption mitigation performance of U.S. fashion retailers: knowledge management capability perspective	10
Editorial: fashion supply chain management during and after the COVID-19 global pandemic	10
Fashion entrepreneurial self-efficacy: development and validation of a domain-specific scale	10
Do diverse frontline employees make a difference in customers' self-concept and store attitude? The role of diversity in body size and ethnicity	9
Investigating the conceptual link between appearance-related self-discrepancies and retail therapy shopping behavior through motivational routes	9
Factors influencing older adults' intention to use virtual fitting room technology during the COVID-19 pandemic	8
From stigma to trend: the destigmatization of children’s thrift stores in the light of social practice theory	8
Predicting cause-related marketing patronage intentions based on Schwartz's theory of human values: a large-scale sample study anchored on female fashion leadership	8
What drives Chinese Generation Z’s purchase intentions for new Chinese style apparel? A study from a stimulus-organism-response perspective	8
Prioritising sustainable garment choice among high-volume fashion consumers	8
Futurizing luxury: an activity-centric model of phygital luxury experiences	8
Can water conscientiousness influence consumers' purchase intentions and behaviours towards sustainable apparel?	8
Consumer perspectives on cultural appropriation in fashion: the headdress ban at the Osheaga Music and Arts Festival	8
How can CSR in demarketing trigger brand advocacy and mindful consumption? Mediating roles of perceived corporate hypocrisy and brand credibility	8
Organisational form and performance in fashion retailing	7
Designing for circularity: sustainable pathways for Australian fashion small to medium enterprises	7
The influence of voluntary simplicity and environmental activism on sustainable fashion purchase intention	7
Impact of fashion influencers on consumers' purchase intentions: theory of planned behaviour and mediation of attitude	7
What drives customers to use virtual fitting rooms? The moderating effect of fashion consciousness	7
Body shapes and apparel fit for overweight and obese women in the US: the implications of current sizing system	7
Classification and regression tree approach for the prediction of the seasonal apparel market: focused on weather factors	7
Who still shops at omnichannel fashion department stores? An analysis of generational cohorts and intent to purchase	7
Consumer coping with Covid-19: an exploratory study of clothing consumption shifts and the effect of consumer resilience	6
Can a connection with the indigenous cultural values encourage sustainable apparel consumption?	6
Marketing and operational strategies during the COVID-19 pandemic: a case study of a Hong Kong footwear enterprise	6
Consumers' interaction with online fashion retailers' body measurement guidance	6
How mobile augmented reality digitally transforms the retail sector: examining trust in augmented reality apps and online/offline store patronage intention	5
Pre-owned fashion as sustainable consumerism? Opportunities and challenges in the Vietnam market	5
Apparel shopping styles of Ghanaian female young adults	5
Country-of-origin effects on consumer cognitive structures and preference for foreign brands among elites	5
Personalization and customization in fashion: searching for a definition	5
Modelling the mass adoption potentials of fashion-augmented reality among the young consumers: evidence from an emerging economy	5
Social and environmental concerns within ethical fashion: general consumer cognitions, attitudes and behaviours	5
Antecedents and consequences of experiential value in fashion retailing: a study on Indian consumers	5
Consumer-based brand equity of South African luxury fashion brands	5
Understanding social, local and mobile (SoLoMo) commerce in fashion retailing using SOR framework	5
Increasing digital dissemination and online apparel shopping behaviour of Generation Y	5
“I am wearing what my avatar is wearing”: the effect of avatar realism on mental simulation in the metaverse	5
A novel neutrosophical approach in stakeholder analysis for sustainable fashion supply chains	5
Café or art exhibition? Which experience is more effective in luxury fashion flagships?	5
How to discover consumer attention to design topics of fast fashion: a topic modeling approach	4

A triple-trickle theory for sustainable fashion adoption: the rise of a luxury trend	4
Green as the new status symbol: Examining green signaling effects among Gen Z and Millennial consumers	4
Leader's role in the development of collective competencies of fashion work teams	4
The effects of perceived value, environmental concern and attitude on recycled fashion consumption	4
Small-series supply network configuration priorities and challenges in the EU textile and apparel industry	4
Communicating Australian cotton’s sustainable value in the cotton value chain	4
The role of regulatory focus in consumers' adoption of virtual fitting rooms (VFRs)	4
Social media fashion influencer eWOM communications: understanding the trajectory of sustainable fashion conversations on YouTube fashion haul videos	4
Secondhand savvy: examining the influence of prior experience on motivators and barriers in parents' choice of children's secondhand products	4
Analyzing the impact of Covid-19 on sustainable fashion consumption with a model based on consumer value perceptions	3
Responding with care: ethical measures in the fashion industry during the COVID-19 pandemic in Spain	3
Consumer coping during the COVID-19 pandemic: a perspective of fashion shopping	3
Motivational dimensions of slow fashion to promote environmentally and socially sustainable consumption in the fashion industry	3
Navigating identity formation via clothing during emerging adulthood	3
Predictors of consumers' behaviour to recycle end-of-life garments in Australia	3
Navigating impressions: the impact of luxury social media posts	3
A study of consumers’ pre-purchase evaluation of apparel products in Ethiopia	3
Status or sustainability, can we have both, please? Decoding the factors shaping eco-friendly fashion buying	3
Exploring minimalist fashion drivers for Gen Z: mixed-method insights	3
Localised multiple channel distribution strategies of luxury fashion retailers – evidence from China	3
Consumer's transition to online clothing buying during the COVID-19 pandemic: exploration through protection motivation theory and consumer well-being	3
Effects of brand knowledge on green trust and green brand equity: multigroup comparisons based on perceived brand greenness and age	3
How can the metaverse enhance shopping well-being? The role of hedonic shopping motivations and customer engagement	3
A sustainable model based on genetic algorithm for garment redesign process	3
The role of emotional intelligence and perceived value: predicting consumer online purchase and rental of second-hand clothing	3
Social media insights for non-luxury fashion SMEs in emerging markets: evidence from young consumers	3
Exploring the relationship between uniform and perceived employee happiness and productivity	3
CSR drivers of fashion SMEs and performance: the role of internationalization	3
Influence of celebrities and online communities on Indian consumers' green clothing involvement and purchase behavior	3
Scaling circular business models: strategic paths of second-hand fashion retail	3