OOIR: Observatory of International Research

Papers

(The TQCC of Journal of Fashion Marketing and Management is 6. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2021-04-01 to 2025-04-01.)

Article	Citations
Understanding social, local and mobile (SoLoMo) commerce in fashion retailing using SOR framework	42
Consumer's transition to online clothing buying during the COVID-19 pandemic: exploration through protection motivation theory and consumer well-being	38
Engaging the next-generation female fashion consumers in DIY refashioning strategies by addressing the consumption values	32
Exploration of Indian plus-size women's ready-to-wear: problems and preferences	30
A novel neutrosophical approach in stakeholder analysis for sustainable fashion supply chains	29
The influence of dispositional traits on Generation Z's intention to purchase sustainable clothing	25
Investigating consumers' brand desirability of “upcycled” luxury: the many faces of designer facemasks	22
To buy or to back? Backers' motivations for fashion crowdfunding projects	21
Editorial: fashion supply chain management during and after the COVID-19 global pandemic	21
Retail therapy? The role of positive body image in women’s clothing experiences and preferences for in-store shopping environments	20
The effect of perceived scarcity on impulse-buying tendencies in a fast fashion context: A mediating and multigroup analysis	19
Factors affecting social media usage by market mavens for fashion-related information provision	16
Retraction notice: Exploring consumer webrooming behaviour in the emerging fashion market: an integrated approach and forthcoming research	16
Love is not blind: investigating a love-hate transition among luxury fashion brand consumers	15
CSR drivers of fashion SMEs and performance: the role of internationalization	15
Sustainable practices and financial performance in fashion firms	14
Apparel shopping styles of Ghanaian female young adults	14
An empirical study on supply chain agility and disruption mitigation performance of U.S. fashion retailers: knowledge management capability perspective	13
Examining the drivers of deviant service adaption in fashion retailing: the role of tenure	13
Antecedents and consequences of experiential value in fashion retailing: a study on Indian consumers	13
Circular textiles innovation during COVID-19: not the silver lining some had hoped for	13
Advancing US small business apparel production: a state-level mixed-method exploration	13
Responding with care: ethical measures in the fashion industry during the COVID-19 pandemic in Spain	12
Social media insights for non-luxury fashion SMEs in emerging markets: evidence from young consumers	12
Exploring minimalist fashion drivers for Gen Z: mixed-method insights	12

Consumer resistance to sustainable fashion: evidence from the USA and India	12
Consumer coping during the COVID-19 pandemic: a perspective of fashion shopping	12
Coping with the COVID-19 pandemic: evidence from the apparel industry in Bangladesh and China	11
Relationship between personality traits and consumer rationality regarding the intention to purchase collaborative fashion	11
Exploring young consumer's adoption of secondhand luxury: insights from a qualitative study	11
Secondary sneaker market: Investigating the motives, activities, resources and capabilities of the triadic framework	11
You can't shop with us: how US-based, value- and mid-market online clothing retailers position their plus-size female clothing sections	11
The impact of servitization on perceived quality, purchase intentions and recommendation intentions in the ready-to-wear sector	10
The operational performance of fashion companies in the context of the coronavirus pandemic: static and dynamic analyses	10
Out of sight, out of focus: mitigating country-of-origin effects on fashion consumers’ donation behaviour	10
Theory of planned behavior, ethics and intention of conscious consumption in Slow Fashion Consumption	9
Investigating the conceptual link between appearance-related self-discrepancies and retail therapy shopping behavior through motivational routes	9
Innovative attributes, brand reputation and behavioral consequences in the clothing industry: the roles of self-congruity and value consciousness	9
Predictors of consumers' behaviour to recycle end-of-life garments in Australia	8
Fashion entrepreneurial self-efficacy: development and validation of a domain-specific scale	8
Examining the moderating role of principle-based entity of luxury brands and its effects on perceived CSR motives, consumer situational scepticism and brand resonance	8
Do prestige sensitivity and altruism moderate the effects of customers’ emotions on WOM? An investigation of luxury retailers	8
Social media engagement and luxury fashion purchase intention in Hong Kong: the role of motivation regulation and consumers’ materialistic values	8
Navigating identity formation via clothing during emerging adulthood	8
A study of consumers’ pre-purchase evaluation of apparel products in Ethiopia	7
Why suppliers struggle to deliver defect-free products to buyers: a buyer–supplier dyadic perspective	7
Influence of celebrities and online communities on Indian consumers' green clothing involvement and purchase behavior	7
CSR ads matter to luxury fashion brands: a construal level approach to understand Gen Z consumers' eWOM on social media	7
The role of Eco-shame in shaping Behavioural Purchase Intentions toward sustainable fashion consumption	7
Fast fashion: business models and strategies for adapting to the COVID-19 crisis	7
The impact of communication on consumer knowledge of environmentally sustainable apparel	7
Investigating the impact of different types of live-streaming marketing on consumers' intention to purchase clothing	6
Promoting the right attitude: exploring the ethical fashion attitudes of fashion aficionados and materialists	6
Omnichannel as a driver of digitalization: evidence from the emerging market in the fashion industry	6
Examining consumers' perceptions of a 3D printing integrated apparel: a functional, expressive and aesthetic (FEA) perspective	6
Using consumer preference data in forecasting demand in apparel retailing	6
Do cosmopolitans care about the world? The effect of cosmopolitanism on the consumption of sustainable apparel	6
Country-of-origin effects on consumer cognitive structures and preference for foreign brands among elites	6