OOIR: Observatory of International Research

Papers

(The TQCC of Journal of Fashion Marketing and Management is 7. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2021-09-01 to 2025-09-01.)

Article	Citations
Retail therapy? The role of positive body image in women’s clothing experiences and preferences for in-store shopping environments	40
Circular textiles innovation during COVID-19: not the silver lining some had hoped for	39
The influence of dispositional traits on Generation Z's intention to purchase sustainable clothing	25
The role of Eco-shame in shaping Behavioural Purchase Intentions toward sustainable fashion consumption	24
Social media engagement and luxury fashion purchase intention in Hong Kong: the role of motivation regulation and consumers’ materialistic values	24
The role of flow experience in virtual influencer marketing: insights into aesthetic, entertainment and parasocial influences on purchase intention	22
Duty to all: exploring the role of moral duty in the development of adaptive apparel design innovations	21
Editorial	20
Risks associated by consumers with clothing rental: barriers to being adopted	19
Fashion designers' attitude-behaviour inconsistencies towards a sustainable business model: a neutralisation theory perspective	19
Omnichannel as a driver of digitalization: evidence from the emerging market in the fashion industry	17
Trend tracking tools for the fashion industry: the impact of social media	16
Handmade clothing consumption as a means of self-expression	16
An integrative model for online community citizenship behavior of luxury fashion brands on Instagram	16
Evaluating retail efficiency using DEA and AHP: a case in the Turkish apparel retail industry	15
Move the mind of fashion consumers with low environment saliency: use well- and healed-baby appeals and increase anticipated positive emotions	15
Exploring consumer webrooming behaviour in the emerging fashion market: an integrated approach and forthcoming research	14
Influencing millennials to embrace sustainable fashion in an emerging market: a modified brand avoidance model perspective	14
Developing a scale to measure problems in finding a good fit	14
Slow fashion purchase intention drivers: an Indonesian study	14
The interaction of clothing design factors: how to attract consumers' visual attention and enhance emotional experience	14
Value-based nudging of ethnic garments: a conjoint study to differentiate the value perception of ethnic products across Indian Markets	14
Exploring online consumer reviews of customized apparel products	14
Why are style subscriptions popular with Gen-Y men? An implicit theory perspective	13
Does typicality matter in zero-waste apparel design? Exploring consumers' aesthetic preferences and purchase intentions	12

Editorial: fashion supply chain management during and after the COVID-19 global pandemic	11
You can't shop with us: how US-based, value- and mid-market online clothing retailers position their plus-size female clothing sections	11
Retraction notice: Exploring consumer webrooming behaviour in the emerging fashion market: an integrated approach and forthcoming research	11
Does spirituality influence purchase intention of consumers toward fashion products?	10
Engaging the next-generation female fashion consumers in DIY refashioning strategies by addressing the consumption values	10
Out of sight, out of focus: mitigating country-of-origin effects on fashion consumers’ donation behaviour	10
Consumer resistance to sustainable fashion: evidence from the USA and India	10
Factors affecting social media usage by market mavens for fashion-related information provision	10
Fashion entrepreneurial self-efficacy: development and validation of a domain-specific scale	10
An empirical study on supply chain agility and disruption mitigation performance of U.S. fashion retailers: knowledge management capability perspective	10
Secondary sneaker market: Investigating the motives, activities, resources and capabilities of the triadic framework	9
Prioritising sustainable garment choice among high-volume fashion consumers	8
Do diverse frontline employees make a difference in customers' self-concept and store attitude? The role of diversity in body size and ethnicity	8
Investigating the conceptual link between appearance-related self-discrepancies and retail therapy shopping behavior through motivational routes	8
From stigma to trend: the destigmatization of children’s thrift stores in the light of social practice theory	8
How can CSR in demarketing trigger brand advocacy and mindful consumption? Mediating roles of perceived corporate hypocrisy and brand credibility	8
Can water conscientiousness influence consumers' purchase intentions and behaviours towards sustainable apparel?	8
Factors influencing older adults' intention to use virtual fitting room technology during the COVID-19 pandemic	8
What drives Chinese Generation Z’s purchase intentions for new Chinese style apparel? A study from a stimulus-organism-response perspective	8
Predicting cause-related marketing patronage intentions based on Schwartz's theory of human values: a large-scale sample study anchored on female fashion leadership	7
Who still shops at omnichannel fashion department stores? An analysis of generational cohorts and intent to purchase	7
Designing for circularity: sustainable pathways for Australian fashion small to medium enterprises	7
What drives customers to use virtual fitting rooms? The moderating effect of fashion consciousness	7
Consumer perspectives on cultural appropriation in fashion: the headdress ban at the Osheaga Music and Arts Festival	7
The influence of voluntary simplicity and environmental activism on sustainable fashion purchase intention	7
Impact of fashion influencers on consumers' purchase intentions: theory of planned behaviour and mediation of attitude	7
Classification and regression tree approach for the prediction of the seasonal apparel market: focused on weather factors	7
Futurizing luxury: an activity-centric model of phygital luxury experiences	7
Body shapes and apparel fit for overweight and obese women in the US: the implications of current sizing system	7
Can a connection with the indigenous cultural values encourage sustainable apparel consumption?	7