Electronic Commerce Research

Papers
(The H4-Index of Electronic Commerce Research is 23. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2021-06-01 to 2025-06-01.)
ArticleCitations
Who benefits from offline investment: an analysis of strategic interactions between e-book pricing and bookstores’ investment109
The effectiveness of cross-platform targeted advertising strategy103
What determines the level of a small family-owned business’s virtual communication with customers? Hong Kong’s experience during the Covid-19 pandemic76
Publisher Correction: Deciphering the world of NFTs: a scholarly review of trends, challenges, and opportunities74
Retraction Note: Assessing the efficiency of innovation entities in China: evidence from a nonhomogeneous data envelopment analysis and tobit64
Cooperative investment of service efforts and bundled pricing of complementary products in a tourism omnichannel63
Importance of the perceived quality of touchpoints for customer journey analysis – evidence from the B2B sector57
Efficient combinations of dual incentives on social networks to achieve viral spread52
Navigating the landscape of e-commerce: thematic clusters, intellectual turning points, and burst patterns in online reputation management51
Correction to: What affects patients’ choice of consultant: an empirical study of online doctor consultation service48
Does investment in fintech assets enhance performance in China’s financial sector? Evidence from multiple investment strategies44
Does establishing regional brands of agricultural products improve the reputation of e-commerce? Evidence from China42
Retraction Note: Improved policy mechanisms for the promotion of future digital business economy during covid-19 pandemic38
Power structures unleashed: driving product and live content innovation in live streaming commerce38
Marketplace, wholesale or hybrid: considering the role of blockchain implementation in countering consumer mistrust35
Antecedents and consequences of social media use in sales: a meta-analysis34
What prompts consumers to purchase online? A machine learning approach30
When and why do consumers resist virtual influencer endorsement? The role of product depth and advertising claim types30
The impact of electronic word-of-mouth on corporate performance during COVID-1929
How do online celebrities attract consumers? an EEG study on consumers’ neural engagement in short video advertising28
Open banking on the horizon: a scientometric analysis and research agenda26
Pricing strategies for dual-channel supply chain considering showrooming effect and channel power structures25
An empirical study on facilitators and inhibitors of adoption of mobile banking in India25
Risk of desirable user experiences: insights from those who create, facilitate and accept mobile payments23
What affects patients’ choice of consultant: an empirical study of online doctor consultation service23
Exploring heterogeneous differences between Chinese and Western customer preferences for restaurant attributes from online reviews23
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