OOIR: Observatory of International Research

Papers

(The H4-Index of Electronic Commerce Research is 28. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2022-01-01 to 2026-01-01.)

Article	Citations
What determines the level of a small family-owned business’s virtual communication with customers? Hong Kong’s experience during the Covid-19 pandemic	168
Retraction Note: Assessing the efficiency of innovation entities in China: evidence from a nonhomogeneous data envelopment analysis and tobit	120
Retraction Note: Improved policy mechanisms for the promotion of future digital business economy during covid-19 pandemic	112
Power structures unleashed: driving product and live content innovation in live streaming commerce	90
Does investment in fintech assets enhance performance in China’s financial sector? Evidence from multiple investment strategies	89
Correction to: What affects patients’ choice of consultant: an empirical study of online doctor consultation service	88
Does establishing regional brands of agricultural products improve the reputation of e-commerce? Evidence from China	81
What prompts consumers to purchase online? A machine learning approach	72
Importance of the perceived quality of touchpoints for customer journey analysis – evidence from the B2B sector	69
When and why do consumers resist virtual influencer endorsement? The role of product depth and advertising claim types	61
The effectiveness of cross-platform targeted advertising strategy	60
Open banking on the horizon: a scientometric analysis and research agenda	57
New digital infrastructure, innovation cooperation networks, and entrepreneurship: evidence from China	50
Publisher Correction: Deciphering the world of NFTs: a scholarly review of trends, challenges, and opportunities	47
The impact of artificial intelligence on consumer behavior towards brands: a systematic review	47
Marketplace, wholesale or hybrid: considering the role of blockchain implementation in countering consumer mistrust	46
Virtual showroom strategies for online channels with consumer disappointment aversion	44
Antecedents and consequences of social media use in sales: a meta-analysis	44
Efficient combinations of dual incentives on social networks to achieve viral spread	44
An empirical study on facilitators and inhibitors of adoption of mobile banking in India	37
How do online celebrities attract consumers? an EEG study on consumers’ neural engagement in short video advertising	35
The dual impact of ownership concentration and financial performance on ESG activities: evidence from Chinese listed companies	33
Pricing strategies for dual-channel supply chain considering showrooming effect and channel power structures	32
Who benefits from offline investment: an analysis of strategic interactions between e-book pricing and bookstores’ investment	30
Cooperative investment of service efforts and bundled pricing of complementary products in a tourism omnichannel	29

The impact of electronic word-of-mouth on corporate performance during COVID-19	28
Navigating the landscape of e-commerce: thematic clusters, intellectual turning points, and burst patterns in online reputation management	28
AI pricing algorithms under platform competition	28
Retraction Note: A comparative study of the market demand for Chinese proficiency test preparation books: evidence from e-commerce data	28
Does rural e-commerce agglomeration help expand family farms’ size? Evidence from Taobao villages in China's Yangtze River Delta	28