OOIR: Observatory of International Research

Papers

(The H4-Index of Electronic Commerce Research is 25. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2021-09-01 to 2025-09-01.)

Article	Citations
Who benefits from offline investment: an analysis of strategic interactions between e-book pricing and bookstores’ investment	129
The effectiveness of cross-platform targeted advertising strategy	111
What determines the level of a small family-owned business’s virtual communication with customers? Hong Kong’s experience during the Covid-19 pandemic	90
Publisher Correction: Deciphering the world of NFTs: a scholarly review of trends, challenges, and opportunities	79
Retraction Note: Assessing the efficiency of innovation entities in China: evidence from a nonhomogeneous data envelopment analysis and tobit	77
Cooperative investment of service efforts and bundled pricing of complementary products in a tourism omnichannel	75
Efficient combinations of dual incentives on social networks to achieve viral spread	64
Does investment in fintech assets enhance performance in China’s financial sector? Evidence from multiple investment strategies	64
Retraction Note: Improved policy mechanisms for the promotion of future digital business economy during covid-19 pandemic	57
Power structures unleashed: driving product and live content innovation in live streaming commerce	54
How do online celebrities attract consumers? an EEG study on consumers’ neural engagement in short video advertising	52
Antecedents and consequences of social media use in sales: a meta-analysis	52
Open banking on the horizon: a scientometric analysis and research agenda	43
What prompts consumers to purchase online? A machine learning approach	42
When and why do consumers resist virtual influencer endorsement? The role of product depth and advertising claim types	41
The dual impact of ownership concentration and financial performance on ESG activities: evidence from Chinese listed companies	38
Importance of the perceived quality of touchpoints for customer journey analysis – evidence from the B2B sector	36
Correction to: What affects patients’ choice of consultant: an empirical study of online doctor consultation service	35
Pricing strategies for dual-channel supply chain considering showrooming effect and channel power structures	32
Marketplace, wholesale or hybrid: considering the role of blockchain implementation in countering consumer mistrust	32
Does establishing regional brands of agricultural products improve the reputation of e-commerce? Evidence from China	28
Navigating the landscape of e-commerce: thematic clusters, intellectual turning points, and burst patterns in online reputation management	27
An empirical study on facilitators and inhibitors of adoption of mobile banking in India	27
Risk of desirable user experiences: insights from those who create, facilitate and accept mobile payments	26
The impact of electronic word-of-mouth on corporate performance during COVID-19	26

Exploring heterogeneous differences between Chinese and Western customer preferences for restaurant attributes from online reviews	25
Implication of ‘camera eats first’ construct: unraveling the potentials of digital images in social media on information sharing	25