OOIR: Observatory of International Research

Papers

(The H4-Index of Electronic Commerce Research is 25. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2021-08-01 to 2025-08-01.)

Article	Citations
Who benefits from offline investment: an analysis of strategic interactions between e-book pricing and bookstores’ investment	127
The effectiveness of cross-platform targeted advertising strategy	110
What determines the level of a small family-owned business’s virtual communication with customers? Hong Kong’s experience during the Covid-19 pandemic	86
Publisher Correction: Deciphering the world of NFTs: a scholarly review of trends, challenges, and opportunities	78
Cooperative investment of service efforts and bundled pricing of complementary products in a tourism omnichannel	70
Retraction Note: Assessing the efficiency of innovation entities in China: evidence from a nonhomogeneous data envelopment analysis and tobit	70
Efficient combinations of dual incentives on social networks to achieve viral spread	62
Does investment in fintech assets enhance performance in China’s financial sector? Evidence from multiple investment strategies	60
Retraction Note: Improved policy mechanisms for the promotion of future digital business economy during covid-19 pandemic	53
Power structures unleashed: driving product and live content innovation in live streaming commerce	51
Antecedents and consequences of social media use in sales: a meta-analysis	50
How do online celebrities attract consumers? an EEG study on consumers’ neural engagement in short video advertising	49
Open banking on the horizon: a scientometric analysis and research agenda	42
The impact of electronic word-of-mouth on corporate performance during COVID-19	41
What prompts consumers to purchase online? A machine learning approach	41
When and why do consumers resist virtual influencer endorsement? The role of product depth and advertising claim types	38
Navigating the landscape of e-commerce: thematic clusters, intellectual turning points, and burst patterns in online reputation management	35
The dual impact of ownership concentration and financial performance on ESG activities: evidence from Chinese listed companies	33
An empirical study on facilitators and inhibitors of adoption of mobile banking in India	32
Correction to: What affects patients’ choice of consultant: an empirical study of online doctor consultation service	31
Does establishing regional brands of agricultural products improve the reputation of e-commerce? Evidence from China	28
Marketplace, wholesale or hybrid: considering the role of blockchain implementation in countering consumer mistrust	27
Importance of the perceived quality of touchpoints for customer journey analysis – evidence from the B2B sector	27
Risk of desirable user experiences: insights from those who create, facilitate and accept mobile payments	25
Pricing strategies for dual-channel supply chain considering showrooming effect and channel power structures	25