Electronic Commerce Research

Article	Citations
Who benefits from offline investment: an analysis of strategic interactions between e-book pricing and bookstores’ investment	129
The effectiveness of cross-platform targeted advertising strategy	111
What determines the level of a small family-owned business’s virtual communication with customers? Hong Kong’s experience during the Covid-19 pandemic	90
Publisher Correction: Deciphering the world of NFTs: a scholarly review of trends, challenges, and opportunities	79
Retraction Note: Assessing the efficiency of innovation entities in China: evidence from a nonhomogeneous data envelopment analysis and tobit	77
Cooperative investment of service efforts and bundled pricing of complementary products in a tourism omnichannel	75
Does investment in fintech assets enhance performance in China’s financial sector? Evidence from multiple investment strategies	64
Efficient combinations of dual incentives on social networks to achieve viral spread	64
Retraction Note: Improved policy mechanisms for the promotion of future digital business economy during covid-19 pandemic	57
Power structures unleashed: driving product and live content innovation in live streaming commerce	54
Antecedents and consequences of social media use in sales: a meta-analysis	52
How do online celebrities attract consumers? an EEG study on consumers’ neural engagement in short video advertising	52
Open banking on the horizon: a scientometric analysis and research agenda	43
What prompts consumers to purchase online? A machine learning approach	42
When and why do consumers resist virtual influencer endorsement? The role of product depth and advertising claim types	41
The dual impact of ownership concentration and financial performance on ESG activities: evidence from Chinese listed companies	38
Importance of the perceived quality of touchpoints for customer journey analysis – evidence from the B2B sector	36
Correction to: What affects patients’ choice of consultant: an empirical study of online doctor consultation service	35
Marketplace, wholesale or hybrid: considering the role of blockchain implementation in countering consumer mistrust	32
Pricing strategies for dual-channel supply chain considering showrooming effect and channel power structures	32
Does establishing regional brands of agricultural products improve the reputation of e-commerce? Evidence from China	28
An empirical study on facilitators and inhibitors of adoption of mobile banking in India	27
Navigating the landscape of e-commerce: thematic clusters, intellectual turning points, and burst patterns in online reputation management	27
Risk of desirable user experiences: insights from those who create, facilitate and accept mobile payments	26
The impact of electronic word-of-mouth on corporate performance during COVID-19	26

Implication of ‘camera eats first’ construct: unraveling the potentials of digital images in social media on information sharing	25
Exploring heterogeneous differences between Chinese and Western customer preferences for restaurant attributes from online reviews	25
Does rural e-commerce agglomeration help expand family farms’ size? Evidence from Taobao villages in China's Yangtze River Delta	24
How virtual streamers controlling entities and product sensitivity shape consumer purchase intention	23
Retraction Note: A comparative study of the market demand for Chinese proficiency test preparation books: evidence from e-commerce data	23
E-commerce channel encroachment and logistics integration strategies considering product quality differences	23
AI pricing algorithms under platform competition	22
Solutions for the commercialization challenges of Horizon Europe and earth observation consortia: co-creation, innovation, decision-making, tech-transfer, and sustainability actions	22
Help me if you can: the advantage of farmers’ altruistic message appeal in generating engagement with social media posts during COVID-19	21
Predicting video views of web series based on comment sentiment analysis and improved stacking ensemble model	21
Equilibrium analysis of selling mode in an online retailing supply chain: a platform-oriented co-opetitive perspective	20
Optimal investment and pricing strategies of online–offline model for mobile health provider	20
What affects patients’ choice of consultant: an empirical study of online doctor consultation service	20
Call for Metaverse e-commerce: future challenges and opportunities for electronic commerce	19
More buyers or more sellers: on marketing resource allocation strategies of competing two-sided platforms	19
Social capital and knowledge sharing among consumers in virtual communities: psychological ownership’s mediating effect	19
A personalized value-based justification in food swaps to stimulate healthy online food choices	19
OEM's optimal remanufacturing mode considering patent license under different commission contracts with platform	19
Shaping the causes of product returns: topic modeling on online customer reviews	19
Business expansion strategy of two competing software platforms: envelopment vs. connection	19
Does electronic economics matter to financial technology firms?	18
Improving stock market prediction accuracy using sentiment and technical analysis	17
An interaction model among enterprise and government actions and public opinion dissemination in negative events	17
Kickstarting blockchain: designing blockchain-based tokens for equity crowdfunding	17
Unraveling mobile internet behavior through customer segmentation: a latent class analysis	17
Introduction to the special issue on electronic commerce in banking and finance	16
Blockchain for sustainable supply chain management: trends and ways forward	16
Machine learning approaches to understand IT outsourcing portfolios	15
Unraveling the influence of digital financial system and shadow banking on commercial banks' profitability	15
Effect of a new potential supplier on business to business negotiations performance: evidence-based analysis	15
Effect of construal level on the drivers of online-review-helpfulness	15
The processing of native advertising compared to banner advertising: an eye-tracking experiment	15
Role of risk perception and situational factors in mobile payment adoption among small vendors in unorganised retail	14
Task-oriented vs. social-oriented: chatbot communication styles in electronic commerce service recovery	14
Competitive coupon promotions: a theory-based model for online retail platforms and third-party sellers	14
Deciphering the world of NFTs: a scholarly review of trends, challenges, and opportunities	14
Let’s play! Gamification as a marketing tool to deliver a digital luxury experience	14
The impact of FinTech firms on bank financial stability	14
Dual-evolution: a deep sequence learning model exploring dual-side evolutions for movie recommendation	14
AI-powered voice assistants: developing a framework for building consumer trust and fostering brand loyalty	14
The role of explained actions and reactions in the helpfulness of online reviews	13
Emerging advances in deep learning and computer vision for visual data search and mining in E-commerce	13
A study on the role of information cues in E-commerce live streaming: evidence from self-reported and fNIRS data	13
Last minute only bidding is implausible in eBay sealed bid type-of-auctions	13
How the metaverse influences marketing and competitive advantage of retailers: predictions and key marketing research priorities	13
Fintech and corporate governance: at times of financial crisis	13
Causal dynamics among fintech, communication and digital payments firms	12
Effects of streamer effort and popularity on livestream retailing performance: a mixed-method study	12
Estimating the monetary value of personal information on social networking sites	12
The social fabric of brand communities: how cognitive and relational social capital shape commitment and advocacy	12

A type-2 fuzzy review topic-based model for personalized recommendation	12
Information-technology-driven platform operations for agricultural products	12
Fission marketing on social media platforms with consumer sentiment considerations	12
Online grocery shopping adoption versus non-adoption among the over-50s in Germany	12
Rightly written: the influence of handwritten typefaces in app icons on the downloads of consumers with different regulatory focuses	12
Coopetition in a platform ecosystem: from the complementors’ perspective	12
The impact of chinese big tech on the traditional financial market: evidence from Ant Group	12
Synergy or substitution? Interactive effects of user-generated cues and seller-generated cues on consumer purchase behavior toward fresh agricultural products	11
Optimal platform sales mode in live streaming commerce supply chains	11
Strategic introduction of the showroom channel in a platform supply chain: how to balance cost inefficiency against information asymmetry	11
Identifying contributory domain experts in online innovation communities	11
RETRACTED ARTICLE: Assessing the efficiency of innovation entities in China: evidence from a nonhomogeneous data envelopment analysis and Tobit	11
Customers’ motives to co-create in smart services interactions	11
Investigating the role of review presentation format in affecting the helpfulness of online reviews	11
The one to watch: Heuristic Determinants of Viewership among Influential Twitch Streamers	10
The effect of surcharge on price in online auctions	10
Internet finance, institutional quality and economic growth: an empirical insight	10
Warmth or competence? Understanding voice shopping intentions from Human-AI interaction perspective	10
SME participation in cross-border e-commerce as an entry mode to foreign markets: A driver of innovation or not?	10
Extended ProMap datasets for product mapping	10
The influence of eWOM information structures on consumers’ purchase intentions	10
Mobile application e-grocery retail adoption challenges and coping strategies: a South African small and medium enterprises’ perspective	10
The influence of atmospheric cues and social presence on consumers' impulse buying behaviors in e-commerce live streaming	10
RETRACTED ARTICLE: Customer centric hybrid recommendation system for E-Commerce applications by integrating hybrid sentiment analysis	10
A dualistic approach to harmonious and obsessive passion: The impact of game mechanics on mobile gaming engagement	10
The effect of in-store electronic word of mouth on local competitor spillovers in the quick service restaurant industry	10
Analysis of the impact of live E-commerce on consumer happiness based on big data technology from the perspective of perception control	9
Design of a high-dimensional information decision model for smart supply chains using IoT data traceability in the post-public health crisis era	9
A novel approach for product competitive analysis based on online reviews	9
Supervising or assisting? The influence of virtual anchor driven by AI–human collaboration on customer engagement in live streaming e-commerce	9
Social Commerce Mobile Application Enhancement: a hybrid text clustering - topic modeling business model analysis	9
Are ETFs, digital assets and credit default swap connected? A fresh insight into dynamic modelling	9
Investigating the impact of online information provision on the market price of blind box	9
Return-refund strategy with coordination contracts in the e-commerce supply chain: a study under effects of digitalization and sustainable manufacturing	9
How information and communication technologies contribute to rural tourism resilience: evidence from China	9
Towards privacy-preserving digital marketing: an integrated framework for user modeling using deep learning on a data monetization platform	9
Treat or quit: churn prediction in online health communities based on inverse reinforcement learning	9
The contribution of shadow banking risk spillover to the commercial banks in China: based on the DCC-BEKK-MVGARCH-Time-Varying CoVaR Model	9
The role of overt and covert narcissism in virtual goods purchase motivations and intention	9
Marketing setting up peer-to-peer electronic platforms to overcome generational barriers to participation in the sharing economy	9
Aspect-based sentiment classification of user reviews to understand customer satisfaction of e-commerce platforms	9
A study on the influence of the characteristics of key opinion leaders on consumers’ purchase intention in live streaming commerce: based on dual-systems theory	9
Common typology of multi-sided platforms and virtual communities: analysis of business models using qualitative system dynamics	9
Live-streaming sales strategy in different e-commerce sales formats	8
Securing blockchain-based crowdfunding platforms: an integrated graph neural networks and machine learning approach	8
Ad creative generation using reinforced generative adversarial network	8
Pricing and insurance strategy of online retailers for the price adjustment protection policy	8
Exploring the digital innovation process and outcome in retail platform ecosystems: disruptive transformation or incremental change	8
How to boost e-commerce for poverty alleviation? A perspective on competitiveness analysis using online reviews	8
Boosting e-commerce sales with live streaming: the power of barrages	8
The effect of social media on bank performance: an fsQCA approach	8
Factors affecting customer intention to return in online shopping: the roles of expectation disconfirmation and post-purchase dissonance	8
Digital finance and health outcomes: uncovering the links in China	8
From clicks to consequences: a multi-method review of online grocery shopping	8
A comprehensive framework for customer retention in E-commerce using machine learning based on churn prediction, customer segmentation, and recommendation	7
Foster the household consumption of rural residents: does the rural e-commerce matter?	7
Game theoretic analysis of logistics service coordination in a live-streaming e-commerce system	7
A digital payment generalisation model: a meta-analytic structural equation modelling (MASEM) research	7
Enhancing e-grocery order fulfillment: improving product availability, cost, and emissions in last-mile delivery	7
Optimal marketing strategies for live streaming rooms in livestream e-commerce	7
Contracting and competing on a food delivery platform	7
Is Bitcoin ready to be a widespread payment method? Using price volatility and setting strategies for merchants	7
Product design opportunity identification through mining the critical minority of customer online reviews	7
Towards improving community detection in multilayer networks using semi-supervised matrix factorization	7
Content provision strategy selection for a media platform in the presence of traffic revenue	7
Application of artificial intelligence: Equilibrium analysis of e-commerce platform supply chain sales formats	7
Author Correction: Online Advertising and Real Estate sales: evidence from the Housing Market	7
Social media effects on multi-generational diffusion of information technology products	6
MycGNN: enhancing recommendation diversity in e-commerce through mycelium-inspired graph neural network	6
A study on user Danmaku sending and emotional expression in online travel videos based on multimodal fusion	6
Online retailer’s optimal financing strategy in an online marketplace	6
Building dynamic capabilities of small and medium-sized enterprises through relational embeddedness: evidence from China	6
Television shows ideation, and testing with smart digital twins to advance ratings	6
Buy online and pickup in-store: Co-opetition strategy of omnichannel supply chain players	6
RETRACTED ARTICLE: Analysis of the impact of the trade war between China and America on the RMB exchange rate under the R-vine copula model from the perspective of the global value chain	6
Hybrid self-attention BiLSTM and incentive learning-based collaborative filtering for e-commerce recommendation systems	6
Correction: Identifying and testing drivers of consumers’ attitude towards last-mile delivery modes	6
AI in fashion: a literature review	6
Online marketplace sellers’ influence on rating scores and comment orientation	6
Introduction: online grocery shopping – current and future challenges and opportunities	6

Personalized pricing with persuasive advertising and the value of consumer information: a duopoly framework	6
RETRACTED ARTICLE: The influence of the manufacturing agglomeration heterogeneity on the green economic efficiency in China	6
Experience mining based on text analytics and case-based reasoning to support crowdfunding design	6
Moderating effect of consumers’ opinion leader acceptance: Exploring the relationship between livestreaming shopping and online shopping safety satisfaction	6
How livestream selling strategy interacts with product line design	5
Critical success factors of Blockchain technology adoption for sustainable and resilient operations in the banking industry during an uncertain business environment	5
A novel algorithm to model the neuromuscular system from the eye to fingers to authenticate individuals through a typing process	5
Optimizing the configuration of personalized service supply chain under resource orchestration mechanism	5
The matching effect of influencer style and product type on purchase: the mediating role of processing fluency	5
Foundations of consumption and production in the sharing economy	5
Investigation on users’ resistance intention to facial recognition payment: a perspective of privacy	5
Introduction: Special Issue on digital marketing and eCommerce	5
An eye-tracking study on the role of attractiveness on consumers’ purchase intentions in e-commerce live streaming	5
RETRACTED ARTICLE: Does the increase of labor protection intensity promote regional economic growth? Evidence from China	5
A literature survey of security issues in Cloud, Fog, and Edge IT infrastructure	5
Configuring managerial factors to enhance omnichannel experience and customer engagement behaviors for a solid loyalty loop	5
The pressure and the lack of cognitive resource: evidences for duality of attitudes	5
Leveraging heterogeneous information based on heterogeneous network and homophily theory for community recommendations	5
Sound in mode on: how sound stimuli influence customer engagement?	5
RETRACTED ARTICLE: From strategic planning to strategy implementation: the cultural environment construction and development for China’s cross-border e-commerce along the Belt and Road	5
Ecological strategies for rural industrial and green digital poverty alleviation: an empirical analysis in China	5
Escaping the reality with humanized brands: Examining the role of anthropomorphized brands in fostering continued engagement	5
Theoretical perspectives and conceptual framework for online grocery shopping: Adapting to environmental circumstances and influencing internal factors	5
How attitudes and purchases differ between also-online versus offline-only grocery shoppers in online and offline grocery shopping	5
Sequence aware recommenders for fashion E-commerce	5
Exploring the factors affecting content dissemination through WeChat official accounts: a heuristic-systematic model perspective	5
Watch your Wallet closely with online microloans: a two-stage model for delinquency and default risk management	4
Decoding the effectiveness of social media influencers’ endorsement on consumer behavior: an evidence-based approach	4
Platform value-added service strategy based on data factor endowment	4
Social media influencer marketing: foundations, trends, and ways forward	4
Strategic introduction for competitive fresh produce in an e-commerce platform with demand information sharing	4
Be constantly different! How to manage influencer authenticity	4
Happiness backfires: emotion and sales in live streaming	4
Virtual reality, authentic motivations: a classification of metaverse users based on VR/XR headset experience	4
Covid-19 and mobile payment in Belgium: Closing the digital divide or just for the young, social, and impulsive?	4
The drivers and income effect of big data use by e-commerce farmers: evidence from China	4
A novel bidding strategy based on dynamic targeting in real-time bidding market	4
Developing a comprehensive service quality model for online to offline e-commerce platforms using a hybrid model	4
Improving the identification effect of technical trajectory by adding ghost edges in the patent citation network	4
Shaping learning aspirations: the influence of E-commerce clusters on rural entrepreneurs	4
Introducing our senior editors	4
Information services and omnichannel retailing strategy choices of e-commerce platforms with supplier competition	4
Predicting user engagement levels through emotion-based gesture analysis of initial impressions	4
The impact of dynamic rating rule on e-commerce platform’s review system under a simulation experiment	4
Knowledge graph-based graph neural network models for multi-perspective modeling of group preferences	4
Acting on impulse: the role of emotion, gender identity and immersion in driving impulse behavior	4
Recycling and differential pricing strategies in closed-loop supply chains considering blockchain	4
Pricing and duration decisions of pre-sale crowdfunding	4
Thriving post-cyberattacks: the power of control, disclosure, and IT maturity	4
Correction to: reducing ecommerce returns with return credits	4
Forecasting Information Sharing Strategies in Competitive Smart Connected Platforms	4
The optimal encroachment strategy of private-label considering the quality effort and platform’s e-word-of-mouth	4
Pricing for online sellers with different payment schemes	4
Selling through social media influencers in influencer marketing: participation-based contract versus sales-based contract	3
Does digital financial inclusion promote elderly consumption? An empirical test based on Chinese survey data	3
Manufacturers’ social e-commerce channel selection strategy with social popularity concern	3
Data-driven review of customer engagement: key research themes and future directions	3
A study of the factors influencing the viewers’ satisfaction and cognitive assimilation with livestreaming commerce broadcast in Hong Kong	3
Pricing and coordinating of green manufacturing supply chain considering consumers’ anticipated regret	3
Optimal contract design for live streaming shopping in a manufacturer–retailer–streamer supply chain	3
Total factor productivity in Chinese manufacturing firms: the role of E-commerce adoption	3
Delivery service and omni-channel online-and-offline for retail collaborative recommendations	3
Understanding customer loyalty-aware recommender systems in E-commerce: an analytical perspective	3
Pricing strategy for C2C sharing platform considering the effect of WOM on purchase decision	3
The role of expertise in herding behaviors: evidence from a crowdfunding market	3
Multimarket contact and unethical market behavior: empirical evidence from a micro-survey of internet enterprises	3
Prediction of cart abandonment using imbalanced clickstream data in online shopping	3
How issue-relevant information and peripheral cues shape investment decisions in equity crowdfunding	3
Retraction Note: An intelligent trading mechanism based on the group trading strategy portfolio to reduce massive loss by the grouping genetic algorithm	3
Correction: Retailers’ asymmetrical integration of instore and mobile channels: the moderating effects of search and experience goods	3
The value implication of sellers’ following in social marketplaces: A structural holes perspective	3
Unveiling the Generative AI boom: what hype metrics reveal for digital business and E-commerce	3
How to trigger and strengthen the positive impact of the internet on the income of farmers in the region? A case from China	3
Technology gaps, social outreach and financial sustainability of South Asian MFIs: bootstrap DEA meta-frontier approach	3
The impact of past fundraising experiences on the fundraising performance of equity crowdfunding projects	3
Making customers more likely to come back: the role of background colour in triggering arousal to influence memory, attitude, and patronage intention	3
A non-uniform human resource equalization recommendation algorithm considering the needs of business users	3
What is my privacy score? Measuring users’ privacy on social networking websites	3
The effects of e-commerce adoption on the financial performance of agri-food enterprises in China	3
E-commerce warehouse layout optimization: systematic layout planning using a genetic algorithm	3
Research on the influence of social capital on cooperation among subjects in electronic public service supply chain: a supernetwork model analysis	3
“Bridging the urban-rural divide”: evaluating the impact of e-commerce pilots on urban-rural integration — evidence from a quasi-natural experiment in China’s rural e-commerce construction policy	3
Call for papers on e-commerce for rural and agricultural development	3
Share or not share: the optimal logistics service strategy in a dual-channel e-commerce supply chain	3
Pricing and greening decision in e-commerce supply chain: a strategic analysis of exchange facility & refund policy under sustainable manufacturing	3
Developing and testing a measurement scale for SMEs’ website quality (SMEs-WebQ): Evidence from Indonesia	3
Electronic word-of-mouth (eWOM) and customer brand engagement (CBE): Do they really go hand-in-hand?	3
Challenges of blockchain implementation in SMEs’ supply chains: an integrated IT2F-BWM and IT2F-DEMATEL method	3
E-commerce food choice in the west: comparing business-to-consumer, online-to-offline food delivery service, and click and collect	3
Implications of e-tailers’ transition from reselling to the combined reselling and agency selling	3
Mobile payment adoption in the time of the COVID-19 pandemic	3
Retraction Note: Does the increase of labor protection intensity promote regional economic growth? Evidence from China	3
Antecedents and consequences of the key opinion leader status: an econometric and machine learning approach	3
Analysis of users’ impulse purchase behavior based on data mining for e-commerce live broadcast	3
A bibliometric and content analysis of technological advancement applications in agricultural e-commerce	3