Electronic Commerce Research

Article	Citations
Agency selling or reselling channels: the evolutionary interaction of manufacturer’s channel choice and e-retailing platform’s information-sharing strategies	240
Correction to: What affects patients’ choice of consultant: an empirical study of online doctor consultation service	100
Virtual showroom strategies for online channels with consumer disappointment aversion	97
Does investment in fintech assets enhance performance in China’s financial sector? Evidence from multiple investment strategies	90
The effectiveness of cross-platform targeted advertising strategy	77
Mapping review sentiment to SERVQUAL across cultures: a bilingual analysis using a seed-guided topic model	61
A game-theoretic perspective on channel selection for agricultural products under yield scale constraints in live streaming e-commerce: quality, welfare, and equilibrium selection	59
Marketplace, wholesale or hybrid: considering the role of blockchain implementation in countering consumer mistrust	50
Retraction Note: Improved policy mechanisms for the promotion of future digital business economy during covid-19 pandemic	49
Publisher Correction: Deciphering the world of NFTs: a scholarly review of trends, challenges, and opportunities	43
Retraction Note: Assessing the efficiency of innovation entities in China: evidence from a nonhomogeneous data envelopment analysis and tobit	43
What determines the level of a small family-owned business’s virtual communication with customers? Hong Kong’s experience during the Covid-19 pandemic	42
Antecedents and consequences of social media use in sales: a meta-analysis	41
Cooperative investment of service efforts and bundled pricing of complementary products in a tourism omnichannel	39
Open banking on the horizon: a scientometric analysis and research agenda	38
Efficient combinations of dual incentives on social networks to achieve viral spread	38
The impact of electronic word-of-mouth on corporate performance during COVID-19	37
A multidimensional evaluation of cross-border e-commerce logistics service quality based on deep learning sentiment analysis	36
Ai vs. human creativity: the impact of text-to-image and text-to-video ads on customer engagement	35
What prompts consumers to purchase online? A machine learning approach	35
The dual impact of ownership concentration and financial performance on ESG activities: evidence from Chinese listed companies	35
How do online celebrities attract consumers? an EEG study on consumers’ neural engagement in short video advertising	35
Pricing strategies for dual-channel supply chain considering showrooming effect and channel power structures	34
Navigating the landscape of e-commerce: thematic clusters, intellectual turning points, and burst patterns in online reputation management	34
Importance of the perceived quality of touchpoints for customer journey analysis – evidence from the B2B sector	33

New digital infrastructure, innovation cooperation networks, and entrepreneurship: evidence from China	32
Does establishing regional brands of agricultural products improve the reputation of e-commerce? Evidence from China	32
When and why do consumers resist virtual influencer endorsement? The role of product depth and advertising claim types	31
Biases in online reputation systems: a survey of the empirical literature	31
The impact of artificial intelligence on consumer behavior towards brands: a systematic review	30
Power structures unleashed: driving product and live content innovation in live streaming commerce	30
Exploring the sharing service development strategies of accommodation and hospitality booking service platforms in consideration of various stakeholders based on the FSA–NRM approach	29
Solutions for the commercialization challenges of Horizon Europe and earth observation consortia: co-creation, innovation, decision-making, tech-transfer, and sustainability actions	29
Dual-channel retail competition with bidirectional information free-riding and market segmentation	27
Impact of display strategies on sales performance in community group-buying channel: Evidence from a Chinese chain retailer	27
Implication of ‘camera eats first’ construct: unraveling the potentials of digital images in social media on information sharing	27
Predicting video views of web series based on comment sentiment analysis and improved stacking ensemble model	27
Equilibrium analysis of selling mode in an online retailing supply chain: a platform-oriented co-opetitive perspective	26
Optimal investment and pricing strategies of online–offline model for mobile health provider	25
Exploring heterogeneous differences between Chinese and Western customer preferences for restaurant attributes from online reviews	25
Retraction Note: A comparative study of the market demand for Chinese proficiency test preparation books: evidence from e-commerce data	25
Risk of desirable user experiences: insights from those who create, facilitate and accept mobile payments	24
AI pricing algorithms under platform competition	24
Does rural e-commerce agglomeration help expand family farms’ size? Evidence from Taobao villages in China's Yangtze River Delta	24
Help me if you can: the advantage of farmers’ altruistic message appeal in generating engagement with social media posts during COVID-19	23
E-commerce channel encroachment and logistics integration strategies considering product quality differences	22
Cybersecurity disclosure in the financial sector: an examination of the influence of incident exposure, governance practices, and regulatory context	22
What affects patients’ choice of consultant: an empirical study of online doctor consultation service	22
Improving stock market prediction accuracy using sentiment and technical analysis	22
How virtual streamers controlling entities and product sensitivity shape consumer purchase intention	22
Reimagining the banking ecosystem in the metaverse: a conceptual integration and future research agenda	21
OEM's optimal remanufacturing mode considering patent license under different commission contracts with platform	21
Shaping the causes of product returns: topic modeling on online customer reviews	20
Introduction to the special issue on electronic commerce in banking and finance	20
Business expansion strategy of two competing software platforms: envelopment vs. connection	20
A personalized value-based justification in food swaps to stimulate healthy online food choices	20
Call for Metaverse e-commerce: future challenges and opportunities for electronic commerce	20
Priority-based approach for seller-buyer matching in E-commerce under uncertain preferences	20
Privacy breaches and ambiguity aversion: investigating the impact on e-commerce decision making	19
Understanding how sources of communication can shape digital purchase intention	19
Social capital and knowledge sharing among consumers in virtual communities: psychological ownership’s mediating effect	19
Analyzing the consumer interaction with generative AI-provided content in digital marketing	19
Navigating regulatory complexity: the role of IT expenditure in shaping enterprise software transitions for e-commerce firms under GDPR	18
An interaction model among enterprise and government actions and public opinion dissemination in negative events	18
More buyers or more sellers: on marketing resource allocation strategies of competing two-sided platforms	18
Kickstarting blockchain: designing blockchain-based tokens for equity crowdfunding	18
A framework for affinity-based personalized review recommendation	17
Deciphering the world of NFTs: a scholarly review of trends, challenges, and opportunities	17
Effect of construal level on the drivers of online-review-helpfulness	17
AI-powered voice assistants: developing a framework for building consumer trust and fostering brand loyalty	17
Machine learning approaches to understand IT outsourcing portfolios	17
Dual-evolution: a deep sequence learning model exploring dual-side evolutions for movie recommendation	17
Turning social interaction into social impact: understanding donation behaviour in social commerce	17
Unraveling the influence of digital financial system and shadow banking on commercial banks' profitability	16
The role of explained actions and reactions in the helpfulness of online reviews	16

Task-oriented vs. social-oriented: chatbot communication styles in electronic commerce service recovery	16
Role of risk perception and situational factors in mobile payment adoption among small vendors in unorganised retail	16
Emerging advances in deep learning and computer vision for visual data search and mining in E-commerce	16
Channel Competition and Community Leader Selection in Community Group Buying	16
Competitive coupon promotions: a theory-based model for online retail platforms and third-party sellers	16
Fintech and corporate governance: at times of financial crisis	15
The impact of chinese big tech on the traditional financial market: evidence from Ant Group	15
Information-technology-driven platform operations for agricultural products	15
The relationship between e-commerce industry cluster environment, entrepreneurial ability and entrepreneurial performance	15
How the metaverse influences marketing and competitive advantage of retailers: predictions and key marketing research priorities	15
Does physicians’ offline service quality affect patients’ online selection? An empirical study of an online health community	15
Estimating the monetary value of personal information on social networking sites	15
The social fabric of brand communities: how cognitive and relational social capital shape commitment and advocacy	15
The impact of FinTech firms on bank financial stability	15
A study on the role of information cues in E-commerce live streaming: evidence from self-reported and fNIRS data	15
A type-2 fuzzy review topic-based model for personalized recommendation	14
Fission marketing on social media platforms with consumer sentiment considerations	14
Rightly written: the influence of handwritten typefaces in app icons on the downloads of consumers with different regulatory focuses	14
Effects of streamer effort and popularity on livestream retailing performance: a mixed-method study	13
Strategic introduction of the showroom channel in a platform supply chain: how to balance cost inefficiency against information asymmetry	13
Synergy or substitution? Interactive effects of user-generated cues and seller-generated cues on consumer purchase behavior toward fresh agricultural products	13
Causal dynamics among fintech, communication and digital payments firms	13
Online grocery shopping adoption versus non-adoption among the over-50s in Germany	13
Customers’ motives to co-create in smart services interactions	13
The effect of in-store electronic word of mouth on local competitor spillovers in the quick service restaurant industry	13
Mobile application e-grocery retail adoption challenges and coping strategies: a South African small and medium enterprises’ perspective	12
Examining the impact of peer presence on consumer purchase behavior: evidence from Douyin live streaming e-commerce	12
Dynamic hierarchical network-based framework for constructing a predictive index of offer–listing price differences in real estate E-commerce	12
Warmth or competence? Understanding voice shopping intentions from Human-AI interaction perspective	12
Investigating the role of review presentation format in affecting the helpfulness of online reviews	12
A dualistic approach to harmonious and obsessive passion: The impact of game mechanics on mobile gaming engagement	12
The consumer and the chamber of selective information: the upside of higher prices in online markets	12
RETRACTED ARTICLE: Assessing the efficiency of innovation entities in China: evidence from a nonhomogeneous data envelopment analysis and Tobit	12
RETRACTED ARTICLE: Customer centric hybrid recommendation system for E-Commerce applications by integrating hybrid sentiment analysis	12
Internet finance, institutional quality and economic growth: an empirical insight	12
Extended ProMap datasets for product mapping	11
An intelligent memetic approach to detect online fraud for distributed fintech environments	11
Analysis of the impact of live E-commerce on consumer happiness based on big data technology from the perspective of perception control	11
Towards privacy-preserving digital marketing: an integrated framework for user modeling using deep learning on a data monetization platform	11
Investigating the impact of online information provision on the market price of blind box	11
The one to watch: Heuristic Determinants of Viewership among Influential Twitch Streamers	11
Selling or sharing?: Strategic analysis in live streaming ecommerce	11
The role of overt and covert narcissism in virtual goods purchase motivations and intention	11
Design of a high-dimensional information decision model for smart supply chains using IoT data traceability in the post-public health crisis era	11
The influence of atmospheric cues and social presence on consumers' impulse buying behaviors in e-commerce live streaming	11
Marketing setting up peer-to-peer electronic platforms to overcome generational barriers to participation in the sharing economy	11
Development of a new modified Topsis model to rank the e-commerce companies using the categoric data sets	11
Finfluencer credibility and trust: how regulatory focus and financial literacy shape consumer financial behaviour	11
Supervising or assisting? The influence of virtual anchor driven by AI–human collaboration on customer engagement in live streaming e-commerce	11
Live-streaming sales strategy in different e-commerce sales formats	10
Return-refund strategy with coordination contracts in the e-commerce supply chain: a study under effects of digitalization and sustainable manufacturing	10
Aspect-based sentiment classification of user reviews to understand customer satisfaction of e-commerce platforms	10
The effect of social media on bank performance: an fsQCA approach	10
A study on the influence of the characteristics of key opinion leaders on consumers’ purchase intention in live streaming commerce: based on dual-systems theory	10
Treat or quit: churn prediction in online health communities based on inverse reinforcement learning	10
Social Commerce Mobile Application Enhancement: a hybrid text clustering - topic modeling business model analysis	10
Pricing and insurance strategy of online retailers for the price adjustment protection policy	10
How information and communication technologies contribute to rural tourism resilience: evidence from China	10
Common typology of multi-sided platforms and virtual communities: analysis of business models using qualitative system dynamics	10
The calculus and warmth behind gift-giving: reshaping consumer support for sustainable enterprises	10
Encroachment strategy of an online travel agency in the hotel market	9
Exploring global FinTech markets: economic patterns, risk perspectives and strategic partnerships	9
Factors affecting customer intention to return in online shopping: the roles of expectation disconfirmation and post-purchase dissonance	9
Towards improving community detection in multilayer networks using semi-supervised matrix factorization	9
Enhancing e-grocery order fulfillment: improving product availability, cost, and emissions in last-mile delivery	9
Market integration between traditional and digital art markets in the era of artificial intelligence: evidence from global and Chinese transaction data	9
From clicks to consequences: a multi-method review of online grocery shopping	9
A perceived quality quantification method for experiential products considering ambiguity, correlation, and dynamics of features	9
Exploring the digital innovation process and outcome in retail platform ecosystems: disruptive transformation or incremental change	9
Are ETFs, digital assets and credit default swap connected? A fresh insight into dynamic modelling	9
From pixels to purchase: a study of value co-creation in AR/VR environments	9
How to boost e-commerce for poverty alleviation? A perspective on competitiveness analysis using online reviews	9
Securing blockchain-based crowdfunding platforms: an integrated graph neural networks and machine learning approach	9
Research on lean product improvement based on online reviews mining	8
Application of artificial intelligence: Equilibrium analysis of e-commerce platform supply chain sales formats	8
Contracting and competing on a food delivery platform	8
Product design opportunity identification through mining the critical minority of customer online reviews	8
Digital finance and health outcomes: uncovering the links in China	8
The dual-layer synergistic persuasion model in AI-generated tourism short videos: the synergistic influence mechanism of personalized cue adaptation and structural framework on impulsive travel intent	8
Content provision strategy selection for a media platform in the presence of traffic revenue	8

Social media effects on multi-generational diffusion of information technology products	8
Buy online and pickup in-store: Co-opetition strategy of omnichannel supply chain players	8
A digital payment generalisation model: a meta-analytic structural equation modelling (MASEM) research	8
Optimal marketing strategies for live streaming rooms in livestream e-commerce	8
Beneficial showrooming under online vs. offline asymmetric information and price competition	8
Foster the household consumption of rural residents: does the rural e-commerce matter?	8
Author Correction: Online Advertising and Real Estate sales: evidence from the Housing Market	8
MycGNN: enhancing recommendation diversity in e-commerce through mycelium-inspired graph neural network	8
Hybrid self-attention BiLSTM and incentive learning-based collaborative filtering for e-commerce recommendation systems	8
The impact of negativity and positivity of extreme reviews on the helpfulness of online reviews	8
Boosting e-commerce sales with live streaming: the power of barrages	8
Bank-enterprise digital gap, business environment, and corporate ESG performance	8
A comprehensive framework for customer retention in E-commerce using machine learning based on churn prediction, customer segmentation, and recommendation	8
Building dynamic capabilities of small and medium-sized enterprises through relational embeddedness: evidence from China	7
Online retailer’s optimal financing strategy in an online marketplace	7
An eye-tracking study on the role of attractiveness on consumers’ purchase intentions in e-commerce live streaming	7
Introduction: online grocery shopping – current and future challenges and opportunities	7
RETRACTED ARTICLE: Analysis of the impact of the trade war between China and America on the RMB exchange rate under the R-vine copula model from the perspective of the global value chain	7
Differences in the impact of digital platform use – evidence from an Austrian enterprise survey	7
Industrial Internet of Things (IIoT)	7
Critical success factors of Blockchain technology adoption for sustainable and resilient operations in the banking industry during an uncertain business environment	7
Unraveling user perception of peer-to-peer lending platforms: a triangulated mixed-methods approach	7
How livestream selling strategy interacts with product line design	7
A study on user Danmaku sending and emotional expression in online travel videos based on multimodal fusion	7
Is Bitcoin ready to be a widespread payment method? Using price volatility and setting strategies for merchants	7
Experience mining based on text analytics and case-based reasoning to support crowdfunding design	7
Television shows ideation, and testing with smart digital twins to advance ratings	7
RETRACTED ARTICLE: The influence of the manufacturing agglomeration heterogeneity on the green economic efficiency in China	7
Investigation on users’ resistance intention to facial recognition payment: a perspective of privacy	7
Moderating effect of consumers’ opinion leader acceptance: Exploring the relationship between livestreaming shopping and online shopping safety satisfaction	7
Nourish your competitor? Strategic store brand introduction with platform enablement in online platforms	7
Co-governance mechanisms of live-streaming commerce supply chains in the context of traffic fraud: an evolutionary game approach	7
Optimizing the configuration of personalized service supply chain under resource orchestration mechanism	7
Whether and How to Introduce AI-Driven Virtual Streamers: Selling Mode Selection in Live Streaming Commerce	6
Correction: Identifying and testing drivers of consumers’ attitude towards last-mile delivery modes	6
Escaping the reality with humanized brands: Examining the role of anthropomorphized brands in fostering continued engagement	6
Ecological strategies for rural industrial and green digital poverty alleviation: an empirical analysis in China	6
The impact of AI transparency and AI authorization on human performance in AI-to-human delegation	6
Artificial intelligence and e-commerce market dynamics: comparative evidence from Europe, China, and the U.S.	6
RETRACTED ARTICLE: Does the increase of labor protection intensity promote regional economic growth? Evidence from China	6
AI in fashion: a literature review	6
A novel algorithm to model the neuromuscular system from the eye to fingers to authenticate individuals through a typing process	6
A literature survey of security issues in Cloud, Fog, and Edge IT infrastructure	6
Quality incentive strategies in live streaming e-commerce supply chains: A perspective on mitigating consumers’ mismatch risk	6
The impact of multiple versus single streamers on the audience retention rate in live streaming E-commerce on TikTok	6
RETRACTED ARTICLE: From strategic planning to strategy implementation: the cultural environment construction and development for China’s cross-border e-commerce along the Belt and Road	6
Antecedents and consequences of negative emotions on online platforms: The dark side of co-creation behavior	6
The impact of the match between the virtual anchor and brand image on consumers’ purchase intention in virtual live streaming	6
Sound in mode on: how sound stimuli influence customer engagement?	6
How attitudes and purchases differ between also-online versus offline-only grocery shoppers in online and offline grocery shopping	6
Configuring managerial factors to enhance omnichannel experience and customer engagement behaviors for a solid loyalty loop	6
The matching effect of influencer style and product type on purchase: the mediating role of processing fluency	6
Foundations of consumption and production in the sharing economy	6
Dual mechanisms of digital service recovery: the central role of emotional autonomy in live commerce	6
Sequence aware recommenders for fashion E-commerce	5
Introduction: Special Issue on digital marketing and eCommerce	5
Decoding the effectiveness of social media influencers’ endorsement on consumer behavior: an evidence-based approach	5
Pricing and duration decisions of pre-sale crowdfunding	5
Recycling and differential pricing strategies in closed-loop supply chains considering blockchain	5
Knowledge graph-based graph neural network models for multi-perspective modeling of group preferences	5
Acting on impulse: the role of emotion, gender identity and immersion in driving impulse behavior	5
Watch your Wallet closely with online microloans: a two-stage model for delinquency and default risk management	5
Understanding the impact of influencer authenticity strategies on digital engagement: the role of emotion, image count and brand disclosure	5
A quasi-experimental study on the mechanism of product certification services in e-commerce trading platforms: empirical evidence derived from high-end sneakers on a prominent e-commerce platform	5
Platform value-added service strategy based on data factor endowment	5
The drivers and income effect of big data use by e-commerce farmers: evidence from China	5
Theoretical perspectives and conceptual framework for online grocery shopping: Adapting to environmental circumstances and influencing internal factors	5
Shaping learning aspirations: the influence of E-commerce clusters on rural entrepreneurs	5
A novel bidding strategy based on dynamic targeting in real-time bidding market	5
Improving the identification effect of technical trajectory by adding ghost edges in the patent citation network	5
How configuration strategy of multi-subject generated signals influences online consumption decision-making: the FsQCA investigation based on signaling theory	5
Developing a comprehensive service quality model for online to offline e-commerce platforms using a hybrid model	5
Multimodal topic models for brand competitive analysis	4
Selling through social media influencers in influencer marketing: participation-based contract versus sales-based contract	4
A study of the factors influencing the viewers’ satisfaction and cognitive assimilation with livestreaming commerce broadcast in Hong Kong	4
Shopping carts in vlogs: the roles of persuasion knowledge and narrative engagement	4
A new model proposal for measuring interface effectiveness of mobile applications	4
Correction to: reducing ecommerce returns with return credits	4
Pricing for online sellers with different payment schemes	4
Predicting user engagement levels through emotion-based gesture analysis of initial impressions	4
Data-driven review of customer engagement: key research themes and future directions	4
Correction: Retailers’ asymmetrical integration of instore and mobile channels: the moderating effects of search and experience goods	4
The value implication of sellers’ following in social marketplaces: A structural holes perspective	4
The impact of dynamic rating rule on e-commerce platform’s review system under a simulation experiment	4
Dealer business model choices in the decentralized channel: sales versus servitization	4
Be constantly different! How to manage influencer authenticity	4
Fear of missing out and the propensity to share fake news: insights from self-determination and social comparison theories	4
Forecasting Information Sharing Strategies in Competitive Smart Connected Platforms	4
Manufacturers’ social e-commerce channel selection strategy with social popularity concern	4
Research on the influence of social capital on cooperation among subjects in electronic public service supply chain: a supernetwork model analysis	4
Retraction Note: An intelligent trading mechanism based on the group trading strategy portfolio to reduce massive loss by the grouping genetic algorithm	4
Introducing our senior editors	4
Revisiting the shifting landscape of P2P lending: a systematic review based on the affordance actualization perspective	4
Call for papers on e-commerce for rural and agricultural development	4
Share or not share: the optimal logistics service strategy in a dual-channel e-commerce supply chain	4