Electronic Commerce Research

Article	Citations
Who benefits from offline investment: an analysis of strategic interactions between e-book pricing and bookstores’ investment	118
The effectiveness of cross-platform targeted advertising strategy	107
What determines the level of a small family-owned business’s virtual communication with customers? Hong Kong’s experience during the Covid-19 pandemic	81
Publisher Correction: Deciphering the world of NFTs: a scholarly review of trends, challenges, and opportunities	76
Cooperative investment of service efforts and bundled pricing of complementary products in a tourism omnichannel	66
Retraction Note: Assessing the efficiency of innovation entities in China: evidence from a nonhomogeneous data envelopment analysis and tobit	66
Importance of the perceived quality of touchpoints for customer journey analysis – evidence from the B2B sector	61
Efficient combinations of dual incentives on social networks to achieve viral spread	55
Does investment in fintech assets enhance performance in China’s financial sector? Evidence from multiple investment strategies	53
Does establishing regional brands of agricultural products improve the reputation of e-commerce? Evidence from China	48
Retraction Note: Improved policy mechanisms for the promotion of future digital business economy during covid-19 pandemic	45
Power structures unleashed: driving product and live content innovation in live streaming commerce	44
Antecedents and consequences of social media use in sales: a meta-analysis	40
What prompts consumers to purchase online? A machine learning approach	39
When and why do consumers resist virtual influencer endorsement? The role of product depth and advertising claim types	38
Marketplace, wholesale or hybrid: considering the role of blockchain implementation in countering consumer mistrust	37
Open banking on the horizon: a scientometric analysis and research agenda	33
Navigating the landscape of e-commerce: thematic clusters, intellectual turning points, and burst patterns in online reputation management	31
The dual impact of ownership concentration and financial performance on ESG activities: evidence from Chinese listed companies	30
An empirical study on facilitators and inhibitors of adoption of mobile banking in India	30
How do online celebrities attract consumers? an EEG study on consumers’ neural engagement in short video advertising	27
The impact of electronic word-of-mouth on corporate performance during COVID-19	26
Correction to: What affects patients’ choice of consultant: an empirical study of online doctor consultation service	25
Pricing strategies for dual-channel supply chain considering showrooming effect and channel power structures	24
Exploring heterogeneous differences between Chinese and Western customer preferences for restaurant attributes from online reviews	24

Implication of ‘camera eats first’ construct: unraveling the potentials of digital images in social media on information sharing	23
Risk of desirable user experiences: insights from those who create, facilitate and accept mobile payments	23
Optimal investment and pricing strategies of online–offline model for mobile health provider	22
Help me if you can: the advantage of farmers’ altruistic message appeal in generating engagement with social media posts during COVID-19	21
Solutions for the commercialization challenges of Horizon Europe and earth observation consortia: co-creation, innovation, decision-making, tech-transfer, and sustainability actions	21
What affects patients’ choice of consultant: an empirical study of online doctor consultation service	20
AI pricing algorithms under platform competition	19
Predicting video views of web series based on comment sentiment analysis and improved stacking ensemble model	19
More buyers or more sellers: on marketing resource allocation strategies of competing two-sided platforms	19
E-commerce channel encroachment and logistics integration strategies considering product quality differences	19
Does rural e-commerce agglomeration help expand family farms’ size? Evidence from Taobao villages in China's Yangtze River Delta	19
Retraction Note: A comparative study of the market demand for Chinese proficiency test preparation books: evidence from e-commerce data	19
Business expansion strategy of two competing software platforms: envelopment vs. connection	18
Unraveling mobile internet behavior through customer segmentation: a latent class analysis	18
OEM's optimal remanufacturing mode considering patent license under different commission contracts with platform	18
Kickstarting blockchain: designing blockchain-based tokens for equity crowdfunding	18
Introduction to the special issue on electronic commerce in banking and finance	17
A personalized value-based justification in food swaps to stimulate healthy online food choices	17
The processing of native advertising compared to banner advertising: an eye-tracking experiment	17
Shaping the causes of product returns: topic modeling on online customer reviews	16
An interaction model among enterprise and government actions and public opinion dissemination in negative events	16
Improving stock market prediction accuracy using sentiment and technical analysis	16
Call for Metaverse e-commerce: future challenges and opportunities for electronic commerce	16
Blockchain for sustainable supply chain management: trends and ways forward	15
Does electronic economics matter to financial technology firms?	15
Social capital and knowledge sharing among consumers in virtual communities: psychological ownership’s mediating effect	15
Effect of a new potential supplier on business to business negotiations performance: evidence-based analysis	14
Dual-evolution: a deep sequence learning model exploring dual-side evolutions for movie recommendation	14
Effect of construal level on the drivers of online-review-helpfulness	14
Machine learning approaches to understand IT outsourcing portfolios	14
AI-powered voice assistants: developing a framework for building consumer trust and fostering brand loyalty	14
Unraveling the influence of digital financial system and shadow banking on commercial banks' profitability	14
Deciphering the world of NFTs: a scholarly review of trends, challenges, and opportunities	14
Competitive coupon promotions: a theory-based model for online retail platforms and third-party sellers	14
Task-oriented vs. social-oriented: chatbot communication styles in electronic commerce service recovery	13
Role of risk perception and situational factors in mobile payment adoption among small vendors in unorganised retail	13
Let’s play! Gamification as a marketing tool to deliver a digital luxury experience	13
Last minute only bidding is implausible in eBay sealed bid type-of-auctions	12
Fintech and corporate governance: at times of financial crisis	12
Emerging advances in deep learning and computer vision for visual data search and mining in E-commerce	12
The impact of chinese big tech on the traditional financial market: evidence from Ant Group	12
How the metaverse influences marketing and competitive advantage of retailers: predictions and key marketing research priorities	12
A study on the role of information cues in E-commerce live streaming: evidence from self-reported and fNIRS data	12
The role of explained actions and reactions in the helpfulness of online reviews	12
A type-2 fuzzy review topic-based model for personalized recommendation	11
Estimating the monetary value of personal information on social networking sites	11
Fission marketing on social media platforms with consumer sentiment considerations	11
Effects of streamer effort and popularity on livestream retailing performance: a mixed-method study	11
Customers’ motives to co-create in smart services interactions	11
Information-technology-driven platform operations for agricultural products	11

Rightly written: the influence of handwritten typefaces in app icons on the downloads of consumers with different regulatory focuses	11
Online grocery shopping adoption versus non-adoption among the over-50s in Germany	11
Optimal platform sales mode in live streaming commerce supply chains	11
The impact of FinTech firms on bank financial stability	11
Synergy or substitution? Interactive effects of user-generated cues and seller-generated cues on consumer purchase behavior toward fresh agricultural products	11
Coopetition in a platform ecosystem: from the complementors’ perspective	11
Identifying contributory domain experts in online innovation communities	11
The influence of eWOM information structures on consumers’ purchase intentions	10
SME participation in cross-border e-commerce as an entry mode to foreign markets: A driver of innovation or not?	10
A dualistic approach to harmonious and obsessive passion: The impact of game mechanics on mobile gaming engagement	10
Gender difference in visual attention to digital content of place-based advertising: a data-driven scientific approach	10
RETRACTED ARTICLE: Assessing the efficiency of innovation entities in China: evidence from a nonhomogeneous data envelopment analysis and Tobit	10
Modeling users’ acceptance of mobile social commerce: the case of ‘Instagram checkout’	10
Internet finance, institutional quality and economic growth: an empirical insight	10
Investigating the role of review presentation format in affecting the helpfulness of online reviews	10
Strategic introduction of the showroom channel in a platform supply chain: how to balance cost inefficiency against information asymmetry	10
Mobile application e-grocery retail adoption challenges and coping strategies: a South African small and medium enterprises’ perspective	10
The influence of atmospheric cues and social presence on consumers' impulse buying behaviors in e-commerce live streaming	10
RETRACTED ARTICLE: Customer centric hybrid recommendation system for E-Commerce applications by integrating hybrid sentiment analysis	9
Aspect-based sentiment classification of user reviews to understand customer satisfaction of e-commerce platforms	9
The contribution of shadow banking risk spillover to the commercial banks in China: based on the DCC-BEKK-MVGARCH-Time-Varying CoVaR Model	9
A study on the influence of the characteristics of key opinion leaders on consumers’ purchase intention in live streaming commerce: based on dual-systems theory	9
The effect of in-store electronic word of mouth on local competitor spillovers in the quick service restaurant industry	9
The effect of surcharge on price in online auctions	9
The one to watch: Heuristic Determinants of Viewership among Influential Twitch Streamers	9
Return-refund strategy with coordination contracts in the e-commerce supply chain: a study under effects of digitalization and sustainable manufacturing	9
Investigating the impact of online information provision on the market price of blind box	9
Warmth or competence? Understanding voice shopping intentions from Human-AI interaction perspective	9
Extended ProMap datasets for product mapping	9
How information and communication technologies contribute to rural tourism resilience: evidence from China	9
Towards privacy-preserving digital marketing: an integrated framework for user modeling using deep learning on a data monetization platform	9
Design of a high-dimensional information decision model for smart supply chains using IoT data traceability in the post-public health crisis era	8
Analysis of the impact of live E-commerce on consumer happiness based on big data technology from the perspective of perception control	8
Are ETFs, digital assets and credit default swap connected? A fresh insight into dynamic modelling	8
The effect of social media on bank performance: an fsQCA approach	8
Securing blockchain-based crowdfunding platforms: an integrated graph neural networks and machine learning approach	8
Social Commerce Mobile Application Enhancement: a hybrid text clustering - topic modeling business model analysis	8
A novel approach for product competitive analysis based on online reviews	8
Exploring the digital innovation process and outcome in retail platform ecosystems: disruptive transformation or incremental change	8
Factors affecting customer intention to return in online shopping: the roles of expectation disconfirmation and post-purchase dissonance	8
From clicks to consequences: a multi-method review of online grocery shopping	8
The role of overt and covert narcissism in virtual goods purchase motivations and intention	8
Marketing setting up peer-to-peer electronic platforms to overcome generational barriers to participation in the sharing economy	8
Supervising or assisting? The influence of virtual anchor driven by AI–human collaboration on customer engagement in live streaming e-commerce	8
Pricing and insurance strategy of online retailers for the price adjustment protection policy	8
Treat or quit: churn prediction in online health communities based on inverse reinforcement learning	8
Product design opportunity identification through mining the critical minority of customer online reviews	7
Enhancing e-grocery order fulfillment: improving product availability, cost, and emissions in last-mile delivery	7
How to boost e-commerce for poverty alleviation? A perspective on competitiveness analysis using online reviews	7
Boosting e-commerce sales with live streaming: the power of barrages	7
Foster the household consumption of rural residents: does the rural e-commerce matter?	7
Digital finance and health outcomes: uncovering the links in China	7
Optimal marketing strategies for live streaming rooms in livestream e-commerce	7
A comprehensive framework for customer retention in E-commerce using machine learning based on churn prediction, customer segmentation, and recommendation	7
Common typology of multi-sided platforms and virtual communities: analysis of business models using qualitative system dynamics	7
Ad creative generation using reinforced generative adversarial network	7
Social media effects on multi-generational diffusion of information technology products	6
RETRACTED ARTICLE: Analysis of the impact of the trade war between China and America on the RMB exchange rate under the R-vine copula model from the perspective of the global value chain	6
Content provision strategy selection for a media platform in the presence of traffic revenue	6
A study on user Danmaku sending and emotional expression in online travel videos based on multimodal fusion	6
Is Bitcoin ready to be a widespread payment method? Using price volatility and setting strategies for merchants	6
Optimizing the configuration of personalized service supply chain under resource orchestration mechanism	6
Experience mining based on text analytics and case-based reasoning to support crowdfunding design	6
AI in fashion: a literature review	6
MycGNN: enhancing recommendation diversity in e-commerce through mycelium-inspired graph neural network	6
Personalized pricing with persuasive advertising and the value of consumer information: a duopoly framework	6
Contracting and competing on a food delivery platform	6
Hybrid self-attention BiLSTM and incentive learning-based collaborative filtering for e-commerce recommendation systems	6
RETRACTED ARTICLE: The influence of the manufacturing agglomeration heterogeneity on the green economic efficiency in China	6
Online retailer’s optimal financing strategy in an online marketplace	6
Correction: Identifying and testing drivers of consumers’ attitude towards last-mile delivery modes	6
Game theoretic analysis of logistics service coordination in a live-streaming e-commerce system	6
Introduction: online grocery shopping – current and future challenges and opportunities	6
Buy online and pickup in-store: Co-opetition strategy of omnichannel supply chain players	6
Author Correction: Online Advertising and Real Estate sales: evidence from the Housing Market	6
A digital payment generalisation model: a meta-analytic structural equation modelling (MASEM) research	6
Online marketplace sellers’ influence on rating scores and comment orientation	6
Sound in mode on: how sound stimuli influence customer engagement?	6
Building dynamic capabilities of small and medium-sized enterprises through relational embeddedness: evidence from China	6
Pricing and duration decisions of pre-sale crowdfunding	5

Configuring managerial factors to enhance omnichannel experience and customer engagement behaviors for a solid loyalty loop	5
An eye-tracking study on the role of attractiveness on consumers’ purchase intentions in e-commerce live streaming	5
How livestream selling strategy interacts with product line design	5
Critical success factors of Blockchain technology adoption for sustainable and resilient operations in the banking industry during an uncertain business environment	5
RETRACTED ARTICLE: From strategic planning to strategy implementation: the cultural environment construction and development for China’s cross-border e-commerce along the Belt and Road	5
Leveraging heterogeneous information based on heterogeneous network and homophily theory for community recommendations	5
Watch your Wallet closely with online microloans: a two-stage model for delinquency and default risk management	5
Platform value-added service strategy based on data factor endowment	5
A novel algorithm to model the neuromuscular system from the eye to fingers to authenticate individuals through a typing process	5
Theoretical perspectives and conceptual framework for online grocery shopping: Adapting to environmental circumstances and influencing internal factors	5
Television shows ideation, and testing with smart digital twins to advance ratings	5
The pressure and the lack of cognitive resource: evidences for duality of attitudes	5
RETRACTED ARTICLE: Does the increase of labor protection intensity promote regional economic growth? Evidence from China	5
A literature survey of security issues in Cloud, Fog, and Edge IT infrastructure	5
Exploring the factors affecting content dissemination through WeChat official accounts: a heuristic-systematic model perspective	5
Improving the identification effect of technical trajectory by adding ghost edges in the patent citation network	5
Escaping the reality with humanized brands: Examining the role of anthropomorphized brands in fostering continued engagement	5
Ecological strategies for rural industrial and green digital poverty alleviation: an empirical analysis in China	5
How attitudes and purchases differ between also-online versus offline-only grocery shoppers in online and offline grocery shopping	5
Investigation on users’ resistance intention to facial recognition payment: a perspective of privacy	5
Moderating effect of consumers’ opinion leader acceptance: Exploring the relationship between livestreaming shopping and online shopping safety satisfaction	5
Sequence aware recommenders for fashion E-commerce	5
Foundations of consumption and production in the sharing economy	5
Introduction: Special Issue on digital marketing and eCommerce	5
Covid-19 and mobile payment in Belgium: Closing the digital divide or just for the young, social, and impulsive?	4
Virtual reality, authentic motivations: a classification of metaverse users based on VR/XR headset experience	4
Subscription strategy choices of network video platforms in the presence of social influence	4
A novel bidding strategy based on dynamic targeting in real-time bidding market	4
Correction to: Employing singular value decomposition and similarity criteria for alleviating cold start and sparse data in context-aware recommender systems	4
Correction to: reducing ecommerce returns with return credits	4
Introducing our senior editors	4
Information services and omnichannel retailing strategy choices of e-commerce platforms with supplier competition	4
Be constantly different! How to manage influencer authenticity	4
The impact of dynamic rating rule on e-commerce platform’s review system under a simulation experiment	4
Social media influencer marketing: foundations, trends, and ways forward	4
Decoding the effectiveness of social media influencers’ endorsement on consumer behavior: an evidence-based approach	4
Developing a comprehensive service quality model for online to offline e-commerce platforms using a hybrid model	4
Thriving post-cyberattacks: the power of control, disclosure, and IT maturity	4
The drivers and income effect of big data use by e-commerce farmers: evidence from China	4
Predicting user engagement levels through emotion-based gesture analysis of initial impressions	4
Forecasting Information Sharing Strategies in Competitive Smart Connected Platforms	4
The optimal encroachment strategy of private-label considering the quality effort and platform’s e-word-of-mouth	4
Happiness backfires: emotion and sales in live streaming	4
Acting on impulse: the role of emotion, gender identity and immersion in driving impulse behavior	4
Shaping learning aspirations: the influence of E-commerce clusters on rural entrepreneurs	4
Recycling and differential pricing strategies in closed-loop supply chains considering blockchain	4
Knowledge graph-based graph neural network models for multi-perspective modeling of group preferences	4
Pricing for online sellers with different payment schemes	4
Strategic introduction for competitive fresh produce in an e-commerce platform with demand information sharing	4
Does digital financial inclusion promote elderly consumption? An empirical test based on Chinese survey data	3
What is my privacy score? Measuring users’ privacy on social networking websites	3
Multimarket contact and unethical market behavior: empirical evidence from a micro-survey of internet enterprises	3
Pricing and greening decision in e-commerce supply chain: a strategic analysis of exchange facility & refund policy under sustainable manufacturing	3
Understanding customer loyalty-aware recommender systems in E-commerce: an analytical perspective	3
The role of expertise in herding behaviors: evidence from a crowdfunding market	3
Unveiling the Generative AI boom: what hype metrics reveal for digital business and E-commerce	3
A study of the factors influencing the viewers’ satisfaction and cognitive assimilation with livestreaming commerce broadcast in Hong Kong	3
Retraction Note: An intelligent trading mechanism based on the group trading strategy portfolio to reduce massive loss by the grouping genetic algorithm	3
Data-driven review of customer engagement: key research themes and future directions	3
Selling through social media influencers in influencer marketing: participation-based contract versus sales-based contract	3
Technology gaps, social outreach and financial sustainability of South Asian MFIs: bootstrap DEA meta-frontier approach	3
Making customers more likely to come back: the role of background colour in triggering arousal to influence memory, attitude, and patronage intention	3
Pricing strategy for C2C sharing platform considering the effect of WOM on purchase decision	3
The effect of online shopping channel on consumers’ responses and the moderating role of website familiarity	3
Implications of e-tailers’ transition from reselling to the combined reselling and agency selling	3
IoT in retail and e-commerce	3
Egotistic or altruistic? An experimental investigation of referral rewards in social e-commerce from the perspective of relationship norms	3
E-commerce warehouse layout optimization: systematic layout planning using a genetic algorithm	3
The effects of e-commerce adoption on the financial performance of agri-food enterprises in China	3
Call for papers on e-commerce for rural and agricultural development	3
Research on the influence of social capital on cooperation among subjects in electronic public service supply chain: a supernetwork model analysis	3
The value implication of sellers’ following in social marketplaces: A structural holes perspective	3
“Bridging the urban-rural divide”: evaluating the impact of e-commerce pilots on urban-rural integration — evidence from a quasi-natural experiment in China’s rural e-commerce construction policy	3
A bibliometric and content analysis of technological advancement applications in agricultural e-commerce	3
Can time pressure promote consumers' impulse buying in live streaming E-commerce? Moderating effect of product type and consumer regulatory focus	3
The impact of past fundraising experiences on the fundraising performance of equity crowdfunding projects	3
Antecedents and consequences of the key opinion leader status: an econometric and machine learning approach	3
Analysis of the influencing mechanism of solvers’ participation behavior based on the WSR System Approach	3
Developing and testing a measurement scale for SMEs’ website quality (SMEs-WebQ): Evidence from Indonesia	3
Retraction Note: Does the increase of labor protection intensity promote regional economic growth? Evidence from China	3
Value-added services decisions of bilateral platform with user expectation and resources constraint	3
Analysis of users’ impulse purchase behavior based on data mining for e-commerce live broadcast	3
Manufacturers’ social e-commerce channel selection strategy with social popularity concern	3
Correction: Retailers’ asymmetrical integration of instore and mobile channels: the moderating effects of search and experience goods	3
Pricing and coordinating of green manufacturing supply chain considering consumers’ anticipated regret	3
Share or not share: the optimal logistics service strategy in a dual-channel e-commerce supply chain	3
Electronic word-of-mouth (eWOM) and customer brand engagement (CBE): Do they really go hand-in-hand?	3
Digital agriculture extension boosts E-commerce participation: evidence from China’s yellow river provinces	2
From cart to delivery: deciphering shipping and return influence on e-tailer strategies in digital marketplace	2
Evolutionary game study on multi-agent collaboration of digital transformation in service-oriented manufacturing value chain	2
Experimental study of the effects of structural assurance, personal experiences, and product reviews on repurchase behavior in e-commerce platforms	2
The impact of multi-type online advertising on the consumer engagement transition	2
A bidirectional sequential recommender system based on multi-source price factors	2
The brand self-live streaming or the influencer live-streaming? The impact of dispatching time on the brand decisions	2
The relationship between mental health and mobile banking adoption: evidence from Canada	2