Electronic Commerce Research

Article	Citations
Efficient combinations of dual incentives on social networks to achieve viral spread	138
Who benefits from offline investment: an analysis of strategic interactions between e-book pricing and bookstores’ investment	115
The effectiveness of cross-platform targeted advertising strategy	96
What determines the level of a small family-owned business’s virtual communication with customers? Hong Kong’s experience during the Covid-19 pandemic	85
Publisher Correction: Deciphering the world of NFTs: a scholarly review of trends, challenges, and opportunities	81
Retraction Note: Assessing the efficiency of innovation entities in China: evidence from a nonhomogeneous data envelopment analysis and tobit	77
Cooperative investment of service efforts and bundled pricing of complementary products in a tourism omnichannel	68
Retraction Note: Improved policy mechanisms for the promotion of future digital business economy during covid-19 pandemic	66
Power structures unleashed: driving product and live content innovation in live streaming commerce	57
Pricing strategies for dual-channel supply chain considering showrooming effect and channel power structures	56
Correction to: What affects patients’ choice of consultant: an empirical study of online doctor consultation service	54
Does investment in fintech assets enhance performance in China’s financial sector? Evidence from multiple investment strategies	54
Marketplace, wholesale or hybrid: considering the role of blockchain implementation in countering consumer mistrust	46
Antecedents and consequences of social media use in sales: a meta-analysis	43
Importance of the perceived quality of touchpoints for customer journey analysis – evidence from the B2B sector	42
Does establishing regional brands of agricultural products improve the reputation of e-commerce? Evidence from China	41
Navigating the landscape of e-commerce: thematic clusters, intellectual turning points, and burst patterns in online reputation management	39
The impact of electronic word-of-mouth on corporate performance during COVID-19	36
When and why do consumers resist virtual influencer endorsement? The role of product depth and advertising claim types	33
How do online celebrities attract consumers? an EEG study on consumers’ neural engagement in short video advertising	32
Open banking on the horizon: a scientometric analysis and research agenda	30
The dual impact of ownership concentration and financial performance on ESG activities: evidence from Chinese listed companies	29
What prompts consumers to purchase online? A machine learning approach	29
Solutions for the commercialization challenges of Horizon Europe and earth observation consortia: co-creation, innovation, decision-making, tech-transfer, and sustainability actions	27
AI pricing algorithms under platform competition	27

An empirical study on facilitators and inhibitors of adoption of mobile banking in India	27
Retraction Note: A comparative study of the market demand for Chinese proficiency test preparation books: evidence from e-commerce data	24
Does rural e-commerce agglomeration help expand family farms’ size? Evidence from Taobao villages in China's Yangtze River Delta	24
How virtual streamers controlling entities and product sensitivity shape consumer purchase intention	23
Help me if you can: the advantage of farmers’ altruistic message appeal in generating engagement with social media posts during COVID-19	23
What affects patients’ choice of consultant: an empirical study of online doctor consultation service	22
Optimal investment and pricing strategies of online–offline model for mobile health provider	22
E-commerce channel encroachment and logistics integration strategies considering product quality differences	22
Implication of ‘camera eats first’ construct: unraveling the potentials of digital images in social media on information sharing	22
Exploring heterogeneous differences between Chinese and Western customer preferences for restaurant attributes from online reviews	21
Risk of desirable user experiences: insights from those who create, facilitate and accept mobile payments	21
Equilibrium analysis of selling mode in an online retailing supply chain: a platform-oriented co-opetitive perspective	21
Predicting video views of web series based on comment sentiment analysis and improved stacking ensemble model	21
Business expansion strategy of two competing software platforms: envelopment vs. connection	20
The processing of native advertising compared to banner advertising: an eye-tracking experiment	20
OEM's optimal remanufacturing mode considering patent license under different commission contracts with platform	20
An interaction model among enterprise and government actions and public opinion dissemination in negative events	20
More buyers or more sellers: on marketing resource allocation strategies of competing two-sided platforms	20
Call for Metaverse e-commerce: future challenges and opportunities for electronic commerce	19
Does electronic economics matter to financial technology firms?	19
Unraveling mobile internet behavior through customer segmentation: a latent class analysis	19
Introduction to the special issue on electronic commerce in banking and finance	19
Shaping the causes of product returns: topic modeling on online customer reviews	18
Improving stock market prediction accuracy using sentiment and technical analysis	18
Blockchain for sustainable supply chain management: trends and ways forward	17
A personalized value-based justification in food swaps to stimulate healthy online food choices	17
Kickstarting blockchain: designing blockchain-based tokens for equity crowdfunding	17
Social capital and knowledge sharing among consumers in virtual communities: psychological ownership’s mediating effect	17
Effect of a new potential supplier on business to business negotiations performance: evidence-based analysis	16
Dual-evolution: a deep sequence learning model exploring dual-side evolutions for movie recommendation	16
Machine learning approaches to understand IT outsourcing portfolios	15
Competitive coupon promotions: a theory-based model for online retail platforms and third-party sellers	15
AI-powered voice assistants: developing a framework for building consumer trust and fostering brand loyalty	15
Unraveling the influence of digital financial system and shadow banking on commercial banks' profitability	15
Effect of construal level on the drivers of online-review-helpfulness	15
The impact of FinTech firms on bank financial stability	14
Deciphering the world of NFTs: a scholarly review of trends, challenges, and opportunities	14
Task-oriented vs. social-oriented: chatbot communication styles in electronic commerce service recovery	14
Fintech and corporate governance: at times of financial crisis	14
Let’s play! Gamification as a marketing tool to deliver a digital luxury experience	14
Last minute only bidding is implausible in eBay sealed bid type-of-auctions	14
Role of risk perception and situational factors in mobile payment adoption among small vendors in unorganised retail	14
The impact of chinese big tech on the traditional financial market: evidence from Ant Group	13
Estimating the monetary value of personal information on social networking sites	13
The role of explained actions and reactions in the helpfulness of online reviews	13
How the metaverse influences marketing and competitive advantage of retailers: predictions and key marketing research priorities	13
The social fabric of brand communities: how cognitive and relational social capital shape commitment and advocacy	13
A study on the role of information cues in E-commerce live streaming: evidence from self-reported and fNIRS data	13
Emerging advances in deep learning and computer vision for visual data search and mining in E-commerce	13
Coopetition in a platform ecosystem: from the complementors’ perspective	12

Causal dynamics among fintech, communication and digital payments firms	12
Effects of streamer effort and popularity on livestream retailing performance: a mixed-method study	12
Online grocery shopping adoption versus non-adoption among the over-50s in Germany	12
Rightly written: the influence of handwritten typefaces in app icons on the downloads of consumers with different regulatory focuses	12
Synergy or substitution? Interactive effects of user-generated cues and seller-generated cues on consumer purchase behavior toward fresh agricultural products	12
Customers’ motives to co-create in smart services interactions	12
Information-technology-driven platform operations for agricultural products	12
Strategic introduction of the showroom channel in a platform supply chain: how to balance cost inefficiency against information asymmetry	11
Identifying contributory domain experts in online innovation communities	11
Optimal platform sales mode in live streaming commerce supply chains	11
Investigating the role of review presentation format in affecting the helpfulness of online reviews	11
Internet finance, institutional quality and economic growth: an empirical insight	11
A type-2 fuzzy review topic-based model for personalized recommendation	11
RETRACTED ARTICLE: Assessing the efficiency of innovation entities in China: evidence from a nonhomogeneous data envelopment analysis and Tobit	11
A dualistic approach to harmonious and obsessive passion: The impact of game mechanics on mobile gaming engagement	11
The effect of in-store electronic word of mouth on local competitor spillovers in the quick service restaurant industry	11
Fission marketing on social media platforms with consumer sentiment considerations	11
The one to watch: Heuristic Determinants of Viewership among Influential Twitch Streamers	11
SME participation in cross-border e-commerce as an entry mode to foreign markets: A driver of innovation or not?	11
Mobile application e-grocery retail adoption challenges and coping strategies: a South African small and medium enterprises’ perspective	11
The influence of atmospheric cues and social presence on consumers' impulse buying behaviors in e-commerce live streaming	10
RETRACTED ARTICLE: Customer centric hybrid recommendation system for E-Commerce applications by integrating hybrid sentiment analysis	10
A study on the influence of the characteristics of key opinion leaders on consumers’ purchase intention in live streaming commerce: based on dual-systems theory	10
Warmth or competence? Understanding voice shopping intentions from Human-AI interaction perspective	10
Towards privacy-preserving digital marketing: an integrated framework for user modeling using deep learning on a data monetization platform	10
Extended ProMap datasets for product mapping	10
The influence of eWOM information structures on consumers’ purchase intentions	10
Return-refund strategy with coordination contracts in the e-commerce supply chain: a study under effects of digitalization and sustainable manufacturing	10
A novel approach for product competitive analysis based on online reviews	9
The role of overt and covert narcissism in virtual goods purchase motivations and intention	9
Analysis of the impact of live E-commerce on consumer happiness based on big data technology from the perspective of perception control	9
Live-streaming sales strategy in different e-commerce sales formats	9
Treat or quit: churn prediction in online health communities based on inverse reinforcement learning	9
From clicks to consequences: a multi-method review of online grocery shopping	9
The contribution of shadow banking risk spillover to the commercial banks in China: based on the DCC-BEKK-MVGARCH-Time-Varying CoVaR Model	9
Design of a high-dimensional information decision model for smart supply chains using IoT data traceability in the post-public health crisis era	9
Development of a new modified Topsis model to rank the e-commerce companies using the categoric data sets	9
Aspect-based sentiment classification of user reviews to understand customer satisfaction of e-commerce platforms	9
Common typology of multi-sided platforms and virtual communities: analysis of business models using qualitative system dynamics	9
Are ETFs, digital assets and credit default swap connected? A fresh insight into dynamic modelling	9
How information and communication technologies contribute to rural tourism resilience: evidence from China	9
Marketing setting up peer-to-peer electronic platforms to overcome generational barriers to participation in the sharing economy	9
Supervising or assisting? The influence of virtual anchor driven by AI–human collaboration on customer engagement in live streaming e-commerce	9
Securing blockchain-based crowdfunding platforms: an integrated graph neural networks and machine learning approach	9
Social Commerce Mobile Application Enhancement: a hybrid text clustering - topic modeling business model analysis	9
Investigating the impact of online information provision on the market price of blind box	9
Ad creative generation using reinforced generative adversarial network	8
Optimal marketing strategies for live streaming rooms in livestream e-commerce	8
Pricing and insurance strategy of online retailers for the price adjustment protection policy	8
Boosting e-commerce sales with live streaming: the power of barrages	8
Digital finance and health outcomes: uncovering the links in China	8
Beneficial showrooming under online vs. offline asymmetric information and price competition	8
The effect of social media on bank performance: an fsQCA approach	8
Foster the household consumption of rural residents: does the rural e-commerce matter?	8
Towards improving community detection in multilayer networks using semi-supervised matrix factorization	8
Product design opportunity identification through mining the critical minority of customer online reviews	8
Exploring the digital innovation process and outcome in retail platform ecosystems: disruptive transformation or incremental change	8
Factors affecting customer intention to return in online shopping: the roles of expectation disconfirmation and post-purchase dissonance	8
Personalized pricing with persuasive advertising and the value of consumer information: a duopoly framework	7
Enhancing e-grocery order fulfillment: improving product availability, cost, and emissions in last-mile delivery	7
Author Correction: Online Advertising and Real Estate sales: evidence from the Housing Market	7
Is Bitcoin ready to be a widespread payment method? Using price volatility and setting strategies for merchants	7
Social media effects on multi-generational diffusion of information technology products	7
How to boost e-commerce for poverty alleviation? A perspective on competitiveness analysis using online reviews	7
Content provision strategy selection for a media platform in the presence of traffic revenue	7
Hybrid self-attention BiLSTM and incentive learning-based collaborative filtering for e-commerce recommendation systems	7
MycGNN: enhancing recommendation diversity in e-commerce through mycelium-inspired graph neural network	7
Contracting and competing on a food delivery platform	7
A comprehensive framework for customer retention in E-commerce using machine learning based on churn prediction, customer segmentation, and recommendation	7
RETRACTED ARTICLE: Analysis of the impact of the trade war between China and America on the RMB exchange rate under the R-vine copula model from the perspective of the global value chain	7
A digital payment generalisation model: a meta-analytic structural equation modelling (MASEM) research	7
Buy online and pickup in-store: Co-opetition strategy of omnichannel supply chain players	7
AI in fashion: a literature review	6
Optimizing the configuration of personalized service supply chain under resource orchestration mechanism	6
RETRACTED ARTICLE: The influence of the manufacturing agglomeration heterogeneity on the green economic efficiency in China	6
Television shows ideation, and testing with smart digital twins to advance ratings	6
Introduction: online grocery shopping – current and future challenges and opportunities	6
Critical success factors of Blockchain technology adoption for sustainable and resilient operations in the banking industry during an uncertain business environment	6
How livestream selling strategy interacts with product line design	6
Sound in mode on: how sound stimuli influence customer engagement?	6

The pressure and the lack of cognitive resource: evidences for duality of attitudes	6
Building dynamic capabilities of small and medium-sized enterprises through relational embeddedness: evidence from China	6
A study on user Danmaku sending and emotional expression in online travel videos based on multimodal fusion	6
An eye-tracking study on the role of attractiveness on consumers’ purchase intentions in e-commerce live streaming	6
Online retailer’s optimal financing strategy in an online marketplace	6
Online marketplace sellers’ influence on rating scores and comment orientation	6
Moderating effect of consumers’ opinion leader acceptance: Exploring the relationship between livestreaming shopping and online shopping safety satisfaction	6
Correction: Identifying and testing drivers of consumers’ attitude towards last-mile delivery modes	6
Experience mining based on text analytics and case-based reasoning to support crowdfunding design	6
Application of artificial intelligence: Equilibrium analysis of e-commerce platform supply chain sales formats	6
Configuring managerial factors to enhance omnichannel experience and customer engagement behaviors for a solid loyalty loop	5
RETRACTED ARTICLE: Does the increase of labor protection intensity promote regional economic growth? Evidence from China	5
Investigation on users’ resistance intention to facial recognition payment: a perspective of privacy	5
Escaping the reality with humanized brands: Examining the role of anthropomorphized brands in fostering continued engagement	5
Foundations of consumption and production in the sharing economy	5
A quasi-experimental study on the mechanism of product certification services in e-commerce trading platforms: empirical evidence derived from high-end sneakers on a prominent e-commerce platform	5
Shaping learning aspirations: the influence of E-commerce clusters on rural entrepreneurs	5
Leveraging heterogeneous information based on heterogeneous network and homophily theory for community recommendations	5
A literature survey of security issues in Cloud, Fog, and Edge IT infrastructure	5
Theoretical perspectives and conceptual framework for online grocery shopping: Adapting to environmental circumstances and influencing internal factors	5
RETRACTED ARTICLE: From strategic planning to strategy implementation: the cultural environment construction and development for China’s cross-border e-commerce along the Belt and Road	5
The impact of the match between the virtual anchor and brand image on consumers’ purchase intention in virtual live streaming	5
How attitudes and purchases differ between also-online versus offline-only grocery shoppers in online and offline grocery shopping	5
Knowledge graph-based graph neural network models for multi-perspective modeling of group preferences	5
Developing a comprehensive service quality model for online to offline e-commerce platforms using a hybrid model	5
Introduction: Special Issue on digital marketing and eCommerce	5
Pricing and duration decisions of pre-sale crowdfunding	5
The matching effect of influencer style and product type on purchase: the mediating role of processing fluency	5
Ecological strategies for rural industrial and green digital poverty alleviation: an empirical analysis in China	5
A novel algorithm to model the neuromuscular system from the eye to fingers to authenticate individuals through a typing process	5
Sequence aware recommenders for fashion E-commerce	5
Watch your Wallet closely with online microloans: a two-stage model for delinquency and default risk management	5
The drivers and income effect of big data use by e-commerce farmers: evidence from China	5
Exploring the factors affecting content dissemination through WeChat official accounts: a heuristic-systematic model perspective	5
The optimal encroachment strategy of private-label considering the quality effort and platform’s e-word-of-mouth	4
Prediction of cart abandonment using imbalanced clickstream data in online shopping	4
Strategic introduction for competitive fresh produce in an e-commerce platform with demand information sharing	4
Introducing our senior editors	4
How configuration strategy of multi-subject generated signals influences online consumption decision-making: the FsQCA investigation based on signaling theory	4
Acting on impulse: the role of emotion, gender identity and immersion in driving impulse behavior	4
The impact of dynamic rating rule on e-commerce platform’s review system under a simulation experiment	4
Be constantly different! How to manage influencer authenticity	4
Forecasting Information Sharing Strategies in Competitive Smart Connected Platforms	4
The value implication of sellers’ following in social marketplaces: A structural holes perspective	4
Research on the influence of social capital on cooperation among subjects in electronic public service supply chain: a supernetwork model analysis	4
Virtual reality, authentic motivations: a classification of metaverse users based on VR/XR headset experience	4
Social media influencer marketing: foundations, trends, and ways forward	4
Correction to: reducing ecommerce returns with return credits	4
Decoding the effectiveness of social media influencers’ endorsement on consumer behavior: an evidence-based approach	4
A novel bidding strategy based on dynamic targeting in real-time bidding market	4
Platform value-added service strategy based on data factor endowment	4
Covid-19 and mobile payment in Belgium: Closing the digital divide or just for the young, social, and impulsive?	4
Data-driven review of customer engagement: key research themes and future directions	4
Selling through social media influencers in influencer marketing: participation-based contract versus sales-based contract	4
Predicting user engagement levels through emotion-based gesture analysis of initial impressions	4
Happiness backfires: emotion and sales in live streaming	4
Pricing for online sellers with different payment schemes	4
Thriving post-cyberattacks: the power of control, disclosure, and IT maturity	4
Recycling and differential pricing strategies in closed-loop supply chains considering blockchain	4
Improving the identification effect of technical trajectory by adding ghost edges in the patent citation network	4
Information services and omnichannel retailing strategy choices of e-commerce platforms with supplier competition	4
Manufacturers’ social e-commerce channel selection strategy with social popularity concern	4
Correction: Retailers’ asymmetrical integration of instore and mobile channels: the moderating effects of search and experience goods	4
A study of the factors influencing the viewers’ satisfaction and cognitive assimilation with livestreaming commerce broadcast in Hong Kong	4
E-commerce food choice in the west: comparing business-to-consumer, online-to-offline food delivery service, and click and collect	3
Making customers more likely to come back: the role of background colour in triggering arousal to influence memory, attitude, and patronage intention	3
The role of expertise in herding behaviors: evidence from a crowdfunding market	3
The effects of e-commerce adoption on the financial performance of agri-food enterprises in China	3
Metaverse in e-commerce industry: current trends and future prospects	3
Identifying and testing drivers of consumers’ attitude towards last-mile delivery modes	3
Examining social media live stream’s influence on the consumer decision-making: a thematic analysis	3
Can time pressure promote consumers' impulse buying in live streaming E-commerce? Moderating effect of product type and consumer regulatory focus	3
Antecedents and consequences of the key opinion leader status: an econometric and machine learning approach	3
Pricing strategy for C2C sharing platform considering the effect of WOM on purchase decision	3
Optimal contract design for live streaming shopping in a manufacturer–retailer–streamer supply chain	3
The impact of past fundraising experiences on the fundraising performance of equity crowdfunding projects	3
Analysis of the influencing mechanism of solvers’ participation behavior based on the WSR System Approach	3
Call for papers on e-commerce for rural and agricultural development	3
Implications of e-tailers’ transition from reselling to the combined reselling and agency selling	3
What is my privacy score? Measuring users’ privacy on social networking websites	3
Evaluating the utilization of technological factors to promote e-commerce adoption in small and medium enterprises	3
Mobile payment adoption in the time of the COVID-19 pandemic	3
The effect of online shopping channel on consumers’ responses and the moderating role of website familiarity	3
Challenges of blockchain implementation in SMEs’ supply chains: an integrated IT2F-BWM and IT2F-DEMATEL method	3
Does digital financial inclusion promote elderly consumption? An empirical test based on Chinese survey data	3
Delivery service and omni-channel online-and-offline for retail collaborative recommendations	3
Multimarket contact and unethical market behavior: empirical evidence from a micro-survey of internet enterprises	3
Retraction Note: Does the increase of labor protection intensity promote regional economic growth? Evidence from China	3
Retraction Note: An intelligent trading mechanism based on the group trading strategy portfolio to reduce massive loss by the grouping genetic algorithm	3
How to trigger and strengthen the positive impact of the internet on the income of farmers in the region? A case from China	3
Influences of online reviews and in-sale services on a dual-channel supply chain	3
Total factor productivity in Chinese manufacturing firms: the role of E-commerce adoption	3
IoT in retail and e-commerce	3
Electronic word-of-mouth (eWOM) and customer brand engagement (CBE): Do they really go hand-in-hand?	3
Value-added services decisions of bilateral platform with user expectation and resources constraint	3