Electronic Commerce Research

Article	Citations
What determines the level of a small family-owned business’s virtual communication with customers? Hong Kong’s experience during the Covid-19 pandemic	168
Retraction Note: Assessing the efficiency of innovation entities in China: evidence from a nonhomogeneous data envelopment analysis and tobit	120
Retraction Note: Improved policy mechanisms for the promotion of future digital business economy during covid-19 pandemic	112
Power structures unleashed: driving product and live content innovation in live streaming commerce	90
Does investment in fintech assets enhance performance in China’s financial sector? Evidence from multiple investment strategies	89
Correction to: What affects patients’ choice of consultant: an empirical study of online doctor consultation service	88
Does establishing regional brands of agricultural products improve the reputation of e-commerce? Evidence from China	81
What prompts consumers to purchase online? A machine learning approach	72
Importance of the perceived quality of touchpoints for customer journey analysis – evidence from the B2B sector	69
When and why do consumers resist virtual influencer endorsement? The role of product depth and advertising claim types	61
The effectiveness of cross-platform targeted advertising strategy	60
Open banking on the horizon: a scientometric analysis and research agenda	57
New digital infrastructure, innovation cooperation networks, and entrepreneurship: evidence from China	50
The impact of artificial intelligence on consumer behavior towards brands: a systematic review	47
Publisher Correction: Deciphering the world of NFTs: a scholarly review of trends, challenges, and opportunities	47
Marketplace, wholesale or hybrid: considering the role of blockchain implementation in countering consumer mistrust	46
Antecedents and consequences of social media use in sales: a meta-analysis	44
Efficient combinations of dual incentives on social networks to achieve viral spread	44
Virtual showroom strategies for online channels with consumer disappointment aversion	44
An empirical study on facilitators and inhibitors of adoption of mobile banking in India	37
How do online celebrities attract consumers? an EEG study on consumers’ neural engagement in short video advertising	35
The dual impact of ownership concentration and financial performance on ESG activities: evidence from Chinese listed companies	33
Pricing strategies for dual-channel supply chain considering showrooming effect and channel power structures	32
Who benefits from offline investment: an analysis of strategic interactions between e-book pricing and bookstores’ investment	30
Cooperative investment of service efforts and bundled pricing of complementary products in a tourism omnichannel	29

Navigating the landscape of e-commerce: thematic clusters, intellectual turning points, and burst patterns in online reputation management	28
AI pricing algorithms under platform competition	28
Retraction Note: A comparative study of the market demand for Chinese proficiency test preparation books: evidence from e-commerce data	28
Does rural e-commerce agglomeration help expand family farms’ size? Evidence from Taobao villages in China's Yangtze River Delta	28
The impact of electronic word-of-mouth on corporate performance during COVID-19	28
Predicting video views of web series based on comment sentiment analysis and improved stacking ensemble model	26
How virtual streamers controlling entities and product sensitivity shape consumer purchase intention	26
Exploring heterogeneous differences between Chinese and Western customer preferences for restaurant attributes from online reviews	26
Solutions for the commercialization challenges of Horizon Europe and earth observation consortia: co-creation, innovation, decision-making, tech-transfer, and sustainability actions	26
Equilibrium analysis of selling mode in an online retailing supply chain: a platform-oriented co-opetitive perspective	26
Implication of ‘camera eats first’ construct: unraveling the potentials of digital images in social media on information sharing	25
Impact of display strategies on sales performance in community group-buying channel: Evidence from a Chinese chain retailer	24
E-commerce channel encroachment and logistics integration strategies considering product quality differences	24
Risk of desirable user experiences: insights from those who create, facilitate and accept mobile payments	24
What affects patients’ choice of consultant: an empirical study of online doctor consultation service	24
Help me if you can: the advantage of farmers’ altruistic message appeal in generating engagement with social media posts during COVID-19	23
An interaction model among enterprise and government actions and public opinion dissemination in negative events	23
Optimal investment and pricing strategies of online–offline model for mobile health provider	23
Business expansion strategy of two competing software platforms: envelopment vs. connection	23
Does electronic economics matter to financial technology firms?	22
Unraveling mobile internet behavior through customer segmentation: a latent class analysis	22
Social capital and knowledge sharing among consumers in virtual communities: psychological ownership’s mediating effect	21
Kickstarting blockchain: designing blockchain-based tokens for equity crowdfunding	21
A personalized value-based justification in food swaps to stimulate healthy online food choices	20
OEM's optimal remanufacturing mode considering patent license under different commission contracts with platform	20
Shaping the causes of product returns: topic modeling on online customer reviews	20
Introduction to the special issue on electronic commerce in banking and finance	19
Privacy breaches and ambiguity aversion: investigating the impact on e-commerce decision making	19
Cybersecurity disclosure in the financial sector: an examination of the influence of incident exposure, governance practices, and regulatory context	18
Blockchain for sustainable supply chain management: trends and ways forward	18
More buyers or more sellers: on marketing resource allocation strategies of competing two-sided platforms	18
Priority-based approach for seller-buyer matching in E-commerce under uncertain preferences	18
Improving stock market prediction accuracy using sentiment and technical analysis	18
Call for Metaverse e-commerce: future challenges and opportunities for electronic commerce	18
Dual-evolution: a deep sequence learning model exploring dual-side evolutions for movie recommendation	17
Deciphering the world of NFTs: a scholarly review of trends, challenges, and opportunities	16
Competitive coupon promotions: a theory-based model for online retail platforms and third-party sellers	16
Unraveling the influence of digital financial system and shadow banking on commercial banks' profitability	16
Machine learning approaches to understand IT outsourcing portfolios	16
Role of risk perception and situational factors in mobile payment adoption among small vendors in unorganised retail	16
How the metaverse influences marketing and competitive advantage of retailers: predictions and key marketing research priorities	15
Effect of construal level on the drivers of online-review-helpfulness	15
A study on the role of information cues in E-commerce live streaming: evidence from self-reported and fNIRS data	15
Let’s play! Gamification as a marketing tool to deliver a digital luxury experience	15
Task-oriented vs. social-oriented: chatbot communication styles in electronic commerce service recovery	15
Emerging advances in deep learning and computer vision for visual data search and mining in E-commerce	15
The impact of chinese big tech on the traditional financial market: evidence from Ant Group	15
AI-powered voice assistants: developing a framework for building consumer trust and fostering brand loyalty	15
The role of explained actions and reactions in the helpfulness of online reviews	15
Last minute only bidding is implausible in eBay sealed bid type-of-auctions	15

The social fabric of brand communities: how cognitive and relational social capital shape commitment and advocacy	15
Rightly written: the influence of handwritten typefaces in app icons on the downloads of consumers with different regulatory focuses	14
Optimal platform sales mode in live streaming commerce supply chains	14
A type-2 fuzzy review topic-based model for personalized recommendation	14
Fintech and corporate governance: at times of financial crisis	14
Effects of streamer effort and popularity on livestream retailing performance: a mixed-method study	14
Estimating the monetary value of personal information on social networking sites	14
Information-technology-driven platform operations for agricultural products	14
Online grocery shopping adoption versus non-adoption among the over-50s in Germany	14
Causal dynamics among fintech, communication and digital payments firms	14
The impact of FinTech firms on bank financial stability	14
Synergy or substitution? Interactive effects of user-generated cues and seller-generated cues on consumer purchase behavior toward fresh agricultural products	13
Identifying contributory domain experts in online innovation communities	13
RETRACTED ARTICLE: Assessing the efficiency of innovation entities in China: evidence from a nonhomogeneous data envelopment analysis and Tobit	13
Fission marketing on social media platforms with consumer sentiment considerations	13
Investigating the role of review presentation format in affecting the helpfulness of online reviews	13
Coopetition in a platform ecosystem: from the complementors’ perspective	13
Customers’ motives to co-create in smart services interactions	13
Warmth or competence? Understanding voice shopping intentions from Human-AI interaction perspective	12
Mobile application e-grocery retail adoption challenges and coping strategies: a South African small and medium enterprises’ perspective	12
The effect of in-store electronic word of mouth on local competitor spillovers in the quick service restaurant industry	12
The influence of eWOM information structures on consumers’ purchase intentions	12
Internet finance, institutional quality and economic growth: an empirical insight	12
A dualistic approach to harmonious and obsessive passion: The impact of game mechanics on mobile gaming engagement	12
The one to watch: Heuristic Determinants of Viewership among Influential Twitch Streamers	12
SME participation in cross-border e-commerce as an entry mode to foreign markets: A driver of innovation or not?	11
Development of a new modified Topsis model to rank the e-commerce companies using the categoric data sets	11
The contribution of shadow banking risk spillover to the commercial banks in China: based on the DCC-BEKK-MVGARCH-Time-Varying CoVaR Model	11
The influence of atmospheric cues and social presence on consumers' impulse buying behaviors in e-commerce live streaming	11
Investigating the impact of online information provision on the market price of blind box	11
The role of overt and covert narcissism in virtual goods purchase motivations and intention	11
Strategic introduction of the showroom channel in a platform supply chain: how to balance cost inefficiency against information asymmetry	11
RETRACTED ARTICLE: Customer centric hybrid recommendation system for E-Commerce applications by integrating hybrid sentiment analysis	11
Design of a high-dimensional information decision model for smart supply chains using IoT data traceability in the post-public health crisis era	11
How information and communication technologies contribute to rural tourism resilience: evidence from China	10
A study on the influence of the characteristics of key opinion leaders on consumers’ purchase intention in live streaming commerce: based on dual-systems theory	10
Return-refund strategy with coordination contracts in the e-commerce supply chain: a study under effects of digitalization and sustainable manufacturing	10
Towards privacy-preserving digital marketing: an integrated framework for user modeling using deep learning on a data monetization platform	10
Analysis of the impact of live E-commerce on consumer happiness based on big data technology from the perspective of perception control	10
Supervising or assisting? The influence of virtual anchor driven by AI–human collaboration on customer engagement in live streaming e-commerce	10
Marketing setting up peer-to-peer electronic platforms to overcome generational barriers to participation in the sharing economy	10
Aspect-based sentiment classification of user reviews to understand customer satisfaction of e-commerce platforms	10
Extended ProMap datasets for product mapping	10
An intelligent memetic approach to detect online fraud for distributed fintech environments	10
A novel approach for product competitive analysis based on online reviews	10
Exploring the digital innovation process and outcome in retail platform ecosystems: disruptive transformation or incremental change	9
Live-streaming sales strategy in different e-commerce sales formats	9
Are ETFs, digital assets and credit default swap connected? A fresh insight into dynamic modelling	9
Common typology of multi-sided platforms and virtual communities: analysis of business models using qualitative system dynamics	9
From clicks to consequences: a multi-method review of online grocery shopping	9
Social Commerce Mobile Application Enhancement: a hybrid text clustering - topic modeling business model analysis	9
A perceived quality quantification method for experiential products considering ambiguity, correlation, and dynamics of features	9
Treat or quit: churn prediction in online health communities based on inverse reinforcement learning	9
Pricing and insurance strategy of online retailers for the price adjustment protection policy	9
Exploring global FinTech markets: economic patterns, risk perspectives and strategic partnerships	8
The effect of social media on bank performance: an fsQCA approach	8
Enhancing e-grocery order fulfillment: improving product availability, cost, and emissions in last-mile delivery	8
Foster the household consumption of rural residents: does the rural e-commerce matter?	8
Product design opportunity identification through mining the critical minority of customer online reviews	8
Beneficial showrooming under online vs. offline asymmetric information and price competition	8
Towards improving community detection in multilayer networks using semi-supervised matrix factorization	8
How to boost e-commerce for poverty alleviation? A perspective on competitiveness analysis using online reviews	8
Digital finance and health outcomes: uncovering the links in China	8
Optimal marketing strategies for live streaming rooms in livestream e-commerce	8
A comprehensive framework for customer retention in E-commerce using machine learning based on churn prediction, customer segmentation, and recommendation	8
Factors affecting customer intention to return in online shopping: the roles of expectation disconfirmation and post-purchase dissonance	8
Securing blockchain-based crowdfunding platforms: an integrated graph neural networks and machine learning approach	8
Boosting e-commerce sales with live streaming: the power of barrages	8
Ad creative generation using reinforced generative adversarial network	8
A digital payment generalisation model: a meta-analytic structural equation modelling (MASEM) research	7
Contracting and competing on a food delivery platform	7
Author Correction: Online Advertising and Real Estate sales: evidence from the Housing Market	7
RETRACTED ARTICLE: Analysis of the impact of the trade war between China and America on the RMB exchange rate under the R-vine copula model from the perspective of the global value chain	7
Hybrid self-attention BiLSTM and incentive learning-based collaborative filtering for e-commerce recommendation systems	7
AI in fashion: a literature review	7
Sound in mode on: how sound stimuli influence customer engagement?	7
Online retailer’s optimal financing strategy in an online marketplace	7
Buy online and pickup in-store: Co-opetition strategy of omnichannel supply chain players	7
Introduction: online grocery shopping – current and future challenges and opportunities	7
Social media effects on multi-generational diffusion of information technology products	7

Personalized pricing with persuasive advertising and the value of consumer information: a duopoly framework	7
The pressure and the lack of cognitive resource: evidences for duality of attitudes	7
Experience mining based on text analytics and case-based reasoning to support crowdfunding design	7
Optimizing the configuration of personalized service supply chain under resource orchestration mechanism	7
Television shows ideation, and testing with smart digital twins to advance ratings	7
Content provision strategy selection for a media platform in the presence of traffic revenue	7
Application of artificial intelligence: Equilibrium analysis of e-commerce platform supply chain sales formats	7
Is Bitcoin ready to be a widespread payment method? Using price volatility and setting strategies for merchants	7
A study on user Danmaku sending and emotional expression in online travel videos based on multimodal fusion	7
MycGNN: enhancing recommendation diversity in e-commerce through mycelium-inspired graph neural network	7
Correction: Identifying and testing drivers of consumers’ attitude towards last-mile delivery modes	7
Unraveling user perception of peer-to-peer lending platforms: a triangulated mixed-methods approach	7
Ecological strategies for rural industrial and green digital poverty alleviation: an empirical analysis in China	6
The matching effect of influencer style and product type on purchase: the mediating role of processing fluency	6
Investigation on users’ resistance intention to facial recognition payment: a perspective of privacy	6
Foundations of consumption and production in the sharing economy	6
How livestream selling strategy interacts with product line design	6
The impact of the match between the virtual anchor and brand image on consumers’ purchase intention in virtual live streaming	6
Escaping the reality with humanized brands: Examining the role of anthropomorphized brands in fostering continued engagement	6
Configuring managerial factors to enhance omnichannel experience and customer engagement behaviors for a solid loyalty loop	6
RETRACTED ARTICLE: Does the increase of labor protection intensity promote regional economic growth? Evidence from China	6
Sequence aware recommenders for fashion E-commerce	6
RETRACTED ARTICLE: The influence of the manufacturing agglomeration heterogeneity on the green economic efficiency in China	6
Introduction: Special Issue on digital marketing and eCommerce	6
A literature survey of security issues in Cloud, Fog, and Edge IT infrastructure	6
An eye-tracking study on the role of attractiveness on consumers’ purchase intentions in e-commerce live streaming	6
Building dynamic capabilities of small and medium-sized enterprises through relational embeddedness: evidence from China	6
Theoretical perspectives and conceptual framework for online grocery shopping: Adapting to environmental circumstances and influencing internal factors	6
A novel algorithm to model the neuromuscular system from the eye to fingers to authenticate individuals through a typing process	6
How attitudes and purchases differ between also-online versus offline-only grocery shoppers in online and offline grocery shopping	6
Moderating effect of consumers’ opinion leader acceptance: Exploring the relationship between livestreaming shopping and online shopping safety satisfaction	6
Pricing and duration decisions of pre-sale crowdfunding	6
Critical success factors of Blockchain technology adoption for sustainable and resilient operations in the banking industry during an uncertain business environment	6
RETRACTED ARTICLE: From strategic planning to strategy implementation: the cultural environment construction and development for China’s cross-border e-commerce along the Belt and Road	6
Pricing for online sellers with different payment schemes	5
A novel bidding strategy based on dynamic targeting in real-time bidding market	5
Shaping learning aspirations: the influence of E-commerce clusters on rural entrepreneurs	5
Knowledge graph-based graph neural network models for multi-perspective modeling of group preferences	5
Improving the identification effect of technical trajectory by adding ghost edges in the patent citation network	5
Understanding the impact of influencer authenticity strategies on digital engagement: the role of emotion, image count and brand disclosure	5
The drivers and income effect of big data use by e-commerce farmers: evidence from China	5
Thriving post-cyberattacks: the power of control, disclosure, and IT maturity	5
Leveraging heterogeneous information based on heterogeneous network and homophily theory for community recommendations	5
How configuration strategy of multi-subject generated signals influences online consumption decision-making: the FsQCA investigation based on signaling theory	5
Recycling and differential pricing strategies in closed-loop supply chains considering blockchain	5
A quasi-experimental study on the mechanism of product certification services in e-commerce trading platforms: empirical evidence derived from high-end sneakers on a prominent e-commerce platform	5
Dealer business model choices in the decentralized channel: sales versus servitization	5
Acting on impulse: the role of emotion, gender identity and immersion in driving impulse behavior	5
Social media influencer marketing: foundations, trends, and ways forward	5
Introducing our senior editors	5
Platform value-added service strategy based on data factor endowment	5
Watch your Wallet closely with online microloans: a two-stage model for delinquency and default risk management	5
Developing a comprehensive service quality model for online to offline e-commerce platforms using a hybrid model	5
Decoding the effectiveness of social media influencers’ endorsement on consumer behavior: an evidence-based approach	5
Exploring the factors affecting content dissemination through WeChat official accounts: a heuristic-systematic model perspective	5
Correction to: reducing ecommerce returns with return credits	5
Developing and testing a measurement scale for SMEs’ website quality (SMEs-WebQ): Evidence from Indonesia	4
Analysis of users’ impulse purchase behavior based on data mining for e-commerce live broadcast	4
How issue-relevant information and peripheral cues shape investment decisions in equity crowdfunding	4
Retraction Note: Does the increase of labor protection intensity promote regional economic growth? Evidence from China	4
Retraction Note: An intelligent trading mechanism based on the group trading strategy portfolio to reduce massive loss by the grouping genetic algorithm	4
Prediction of cart abandonment using imbalanced clickstream data in online shopping	4
Happiness backfires: emotion and sales in live streaming	4
Information services and omnichannel retailing strategy choices of e-commerce platforms with supplier competition	4
Forecasting Information Sharing Strategies in Competitive Smart Connected Platforms	4
The optimal encroachment strategy of private-label considering the quality effort and platform’s e-word-of-mouth	4
Selling through social media influencers in influencer marketing: participation-based contract versus sales-based contract	4
Pricing and coordinating of green manufacturing supply chain considering consumers’ anticipated regret	4
Egotistic or altruistic? An experimental investigation of referral rewards in social e-commerce from the perspective of relationship norms	4
The effects of e-commerce adoption on the financial performance of agri-food enterprises in China	4
Unveiling the Generative AI boom: what hype metrics reveal for digital business and E-commerce	4
Share or not share: the optimal logistics service strategy in a dual-channel e-commerce supply chain	4
Research on the influence of social capital on cooperation among subjects in electronic public service supply chain: a supernetwork model analysis	4
Predicting user engagement levels through emotion-based gesture analysis of initial impressions	4
Strategic introduction for competitive fresh produce in an e-commerce platform with demand information sharing	4
Correction to: Development of a new modified Topsis model to rank the e-commerce companies using the categoric data sets	4
The impact of dynamic rating rule on e-commerce platform’s review system under a simulation experiment	4
Data-driven review of customer engagement: key research themes and future directions	4
Understanding customer loyalty-aware recommender systems in E-commerce: an analytical perspective	4
The value implication of sellers’ following in social marketplaces: A structural holes perspective	4
Technology gaps, social outreach and financial sustainability of South Asian MFIs: bootstrap DEA meta-frontier approach	4
A non-uniform human resource equalization recommendation algorithm considering the needs of business users	4
Analysis of the influencing mechanism of solvers’ participation behavior based on the WSR System Approach	4
Call for papers on e-commerce for rural and agricultural development	4
Pricing and greening decision in e-commerce supply chain: a strategic analysis of exchange facility & refund policy under sustainable manufacturing	4
Correction: Retailers’ asymmetrical integration of instore and mobile channels: the moderating effects of search and experience goods	4
Be constantly different! How to manage influencer authenticity	4
Covid-19 and mobile payment in Belgium: Closing the digital divide or just for the young, social, and impulsive?	4
Virtual reality, authentic motivations: a classification of metaverse users based on VR/XR headset experience	4
A study of the factors influencing the viewers’ satisfaction and cognitive assimilation with livestreaming commerce broadcast in Hong Kong	4
Manufacturers’ social e-commerce channel selection strategy with social popularity concern	4
The role of expertise in herding behaviors: evidence from a crowdfunding market	4
Electronic word-of-mouth (eWOM) and customer brand engagement (CBE): Do they really go hand-in-hand?	3
A study on the role of uninterested items in group recommendations	3
Does digital financial inclusion promote elderly consumption? An empirical test based on Chinese survey data	3