OOIR: Observatory of International Research

Papers

(The TQCC of Electronic Commerce Research is 9. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2022-08-01 to 2026-08-01.)

Article	Citations
Agency selling or reselling channels: the evolutionary interaction of manufacturer’s channel choice and e-retailing platform’s information-sharing strategies	240
Correction to: What affects patients’ choice of consultant: an empirical study of online doctor consultation service	100
Virtual showroom strategies for online channels with consumer disappointment aversion	97
Does investment in fintech assets enhance performance in China’s financial sector? Evidence from multiple investment strategies	90
The effectiveness of cross-platform targeted advertising strategy	77
Mapping review sentiment to SERVQUAL across cultures: a bilingual analysis using a seed-guided topic model	61
A game-theoretic perspective on channel selection for agricultural products under yield scale constraints in live streaming e-commerce: quality, welfare, and equilibrium selection	59
Marketplace, wholesale or hybrid: considering the role of blockchain implementation in countering consumer mistrust	50
Retraction Note: Improved policy mechanisms for the promotion of future digital business economy during covid-19 pandemic	49
Publisher Correction: Deciphering the world of NFTs: a scholarly review of trends, challenges, and opportunities	43
Retraction Note: Assessing the efficiency of innovation entities in China: evidence from a nonhomogeneous data envelopment analysis and tobit	43
What determines the level of a small family-owned business’s virtual communication with customers? Hong Kong’s experience during the Covid-19 pandemic	42
Antecedents and consequences of social media use in sales: a meta-analysis	41
Cooperative investment of service efforts and bundled pricing of complementary products in a tourism omnichannel	39
Open banking on the horizon: a scientometric analysis and research agenda	38
Efficient combinations of dual incentives on social networks to achieve viral spread	38
The impact of electronic word-of-mouth on corporate performance during COVID-19	37
A multidimensional evaluation of cross-border e-commerce logistics service quality based on deep learning sentiment analysis	36
Ai vs. human creativity: the impact of text-to-image and text-to-video ads on customer engagement	35
What prompts consumers to purchase online? A machine learning approach	35
The dual impact of ownership concentration and financial performance on ESG activities: evidence from Chinese listed companies	35
How do online celebrities attract consumers? an EEG study on consumers’ neural engagement in short video advertising	35
Pricing strategies for dual-channel supply chain considering showrooming effect and channel power structures	34
Navigating the landscape of e-commerce: thematic clusters, intellectual turning points, and burst patterns in online reputation management	34
Importance of the perceived quality of touchpoints for customer journey analysis – evidence from the B2B sector	33

New digital infrastructure, innovation cooperation networks, and entrepreneurship: evidence from China	32
Does establishing regional brands of agricultural products improve the reputation of e-commerce? Evidence from China	32
When and why do consumers resist virtual influencer endorsement? The role of product depth and advertising claim types	31
Biases in online reputation systems: a survey of the empirical literature	31
The impact of artificial intelligence on consumer behavior towards brands: a systematic review	30
Power structures unleashed: driving product and live content innovation in live streaming commerce	30
Exploring the sharing service development strategies of accommodation and hospitality booking service platforms in consideration of various stakeholders based on the FSA–NRM approach	29
Solutions for the commercialization challenges of Horizon Europe and earth observation consortia: co-creation, innovation, decision-making, tech-transfer, and sustainability actions	29
Dual-channel retail competition with bidirectional information free-riding and market segmentation	27
Impact of display strategies on sales performance in community group-buying channel: Evidence from a Chinese chain retailer	27
Implication of ‘camera eats first’ construct: unraveling the potentials of digital images in social media on information sharing	27
Predicting video views of web series based on comment sentiment analysis and improved stacking ensemble model	27
Equilibrium analysis of selling mode in an online retailing supply chain: a platform-oriented co-opetitive perspective	26
Optimal investment and pricing strategies of online–offline model for mobile health provider	25
Exploring heterogeneous differences between Chinese and Western customer preferences for restaurant attributes from online reviews	25
Retraction Note: A comparative study of the market demand for Chinese proficiency test preparation books: evidence from e-commerce data	25
Risk of desirable user experiences: insights from those who create, facilitate and accept mobile payments	24
AI pricing algorithms under platform competition	24
Does rural e-commerce agglomeration help expand family farms’ size? Evidence from Taobao villages in China's Yangtze River Delta	24
Help me if you can: the advantage of farmers’ altruistic message appeal in generating engagement with social media posts during COVID-19	23
Improving stock market prediction accuracy using sentiment and technical analysis	22
How virtual streamers controlling entities and product sensitivity shape consumer purchase intention	22
E-commerce channel encroachment and logistics integration strategies considering product quality differences	22
Cybersecurity disclosure in the financial sector: an examination of the influence of incident exposure, governance practices, and regulatory context	22
What affects patients’ choice of consultant: an empirical study of online doctor consultation service	22
Reimagining the banking ecosystem in the metaverse: a conceptual integration and future research agenda	21
OEM's optimal remanufacturing mode considering patent license under different commission contracts with platform	21
Shaping the causes of product returns: topic modeling on online customer reviews	20
Introduction to the special issue on electronic commerce in banking and finance	20
Business expansion strategy of two competing software platforms: envelopment vs. connection	20
A personalized value-based justification in food swaps to stimulate healthy online food choices	20
Call for Metaverse e-commerce: future challenges and opportunities for electronic commerce	20
Priority-based approach for seller-buyer matching in E-commerce under uncertain preferences	20
Privacy breaches and ambiguity aversion: investigating the impact on e-commerce decision making	19
Understanding how sources of communication can shape digital purchase intention	19
Social capital and knowledge sharing among consumers in virtual communities: psychological ownership’s mediating effect	19
Analyzing the consumer interaction with generative AI-provided content in digital marketing	19
Navigating regulatory complexity: the role of IT expenditure in shaping enterprise software transitions for e-commerce firms under GDPR	18
An interaction model among enterprise and government actions and public opinion dissemination in negative events	18
More buyers or more sellers: on marketing resource allocation strategies of competing two-sided platforms	18
Kickstarting blockchain: designing blockchain-based tokens for equity crowdfunding	18
A framework for affinity-based personalized review recommendation	17
Deciphering the world of NFTs: a scholarly review of trends, challenges, and opportunities	17
Effect of construal level on the drivers of online-review-helpfulness	17
AI-powered voice assistants: developing a framework for building consumer trust and fostering brand loyalty	17
Machine learning approaches to understand IT outsourcing portfolios	17
Dual-evolution: a deep sequence learning model exploring dual-side evolutions for movie recommendation	17
Turning social interaction into social impact: understanding donation behaviour in social commerce	17
Competitive coupon promotions: a theory-based model for online retail platforms and third-party sellers	16
Unraveling the influence of digital financial system and shadow banking on commercial banks' profitability	16

The role of explained actions and reactions in the helpfulness of online reviews	16
Task-oriented vs. social-oriented: chatbot communication styles in electronic commerce service recovery	16
Role of risk perception and situational factors in mobile payment adoption among small vendors in unorganised retail	16
Emerging advances in deep learning and computer vision for visual data search and mining in E-commerce	16
Channel Competition and Community Leader Selection in Community Group Buying	16
A study on the role of information cues in E-commerce live streaming: evidence from self-reported and fNIRS data	15
The relationship between e-commerce industry cluster environment, entrepreneurial ability and entrepreneurial performance	15
The impact of chinese big tech on the traditional financial market: evidence from Ant Group	15
Information-technology-driven platform operations for agricultural products	15
How the metaverse influences marketing and competitive advantage of retailers: predictions and key marketing research priorities	15
Does physicians’ offline service quality affect patients’ online selection? An empirical study of an online health community	15
Estimating the monetary value of personal information on social networking sites	15
Fintech and corporate governance: at times of financial crisis	15
The social fabric of brand communities: how cognitive and relational social capital shape commitment and advocacy	15
The impact of FinTech firms on bank financial stability	15
Fission marketing on social media platforms with consumer sentiment considerations	14
Rightly written: the influence of handwritten typefaces in app icons on the downloads of consumers with different regulatory focuses	14
A type-2 fuzzy review topic-based model for personalized recommendation	14
Effects of streamer effort and popularity on livestream retailing performance: a mixed-method study	13
Strategic introduction of the showroom channel in a platform supply chain: how to balance cost inefficiency against information asymmetry	13
Synergy or substitution? Interactive effects of user-generated cues and seller-generated cues on consumer purchase behavior toward fresh agricultural products	13
Causal dynamics among fintech, communication and digital payments firms	13
Online grocery shopping adoption versus non-adoption among the over-50s in Germany	13
Customers’ motives to co-create in smart services interactions	13
The effect of in-store electronic word of mouth on local competitor spillovers in the quick service restaurant industry	13
Mobile application e-grocery retail adoption challenges and coping strategies: a South African small and medium enterprises’ perspective	12
Examining the impact of peer presence on consumer purchase behavior: evidence from Douyin live streaming e-commerce	12
Dynamic hierarchical network-based framework for constructing a predictive index of offer–listing price differences in real estate E-commerce	12
Warmth or competence? Understanding voice shopping intentions from Human-AI interaction perspective	12
Investigating the role of review presentation format in affecting the helpfulness of online reviews	12
A dualistic approach to harmonious and obsessive passion: The impact of game mechanics on mobile gaming engagement	12
The consumer and the chamber of selective information: the upside of higher prices in online markets	12
RETRACTED ARTICLE: Assessing the efficiency of innovation entities in China: evidence from a nonhomogeneous data envelopment analysis and Tobit	12
RETRACTED ARTICLE: Customer centric hybrid recommendation system for E-Commerce applications by integrating hybrid sentiment analysis	12
Internet finance, institutional quality and economic growth: an empirical insight	12
Towards privacy-preserving digital marketing: an integrated framework for user modeling using deep learning on a data monetization platform	11
Investigating the impact of online information provision on the market price of blind box	11
The one to watch: Heuristic Determinants of Viewership among Influential Twitch Streamers	11
Selling or sharing?: Strategic analysis in live streaming ecommerce	11
The role of overt and covert narcissism in virtual goods purchase motivations and intention	11
Design of a high-dimensional information decision model for smart supply chains using IoT data traceability in the post-public health crisis era	11
The influence of atmospheric cues and social presence on consumers' impulse buying behaviors in e-commerce live streaming	11
Marketing setting up peer-to-peer electronic platforms to overcome generational barriers to participation in the sharing economy	11
Development of a new modified Topsis model to rank the e-commerce companies using the categoric data sets	11
Finfluencer credibility and trust: how regulatory focus and financial literacy shape consumer financial behaviour	11
Supervising or assisting? The influence of virtual anchor driven by AI–human collaboration on customer engagement in live streaming e-commerce	11
Extended ProMap datasets for product mapping	11
An intelligent memetic approach to detect online fraud for distributed fintech environments	11
Analysis of the impact of live E-commerce on consumer happiness based on big data technology from the perspective of perception control	11
Return-refund strategy with coordination contracts in the e-commerce supply chain: a study under effects of digitalization and sustainable manufacturing	10
Aspect-based sentiment classification of user reviews to understand customer satisfaction of e-commerce platforms	10
The effect of social media on bank performance: an fsQCA approach	10
A study on the influence of the characteristics of key opinion leaders on consumers’ purchase intention in live streaming commerce: based on dual-systems theory	10
Treat or quit: churn prediction in online health communities based on inverse reinforcement learning	10
Social Commerce Mobile Application Enhancement: a hybrid text clustering - topic modeling business model analysis	10
Pricing and insurance strategy of online retailers for the price adjustment protection policy	10
How information and communication technologies contribute to rural tourism resilience: evidence from China	10
Common typology of multi-sided platforms and virtual communities: analysis of business models using qualitative system dynamics	10
The calculus and warmth behind gift-giving: reshaping consumer support for sustainable enterprises	10
Live-streaming sales strategy in different e-commerce sales formats	10
Exploring global FinTech markets: economic patterns, risk perspectives and strategic partnerships	9
Factors affecting customer intention to return in online shopping: the roles of expectation disconfirmation and post-purchase dissonance	9
Towards improving community detection in multilayer networks using semi-supervised matrix factorization	9
Enhancing e-grocery order fulfillment: improving product availability, cost, and emissions in last-mile delivery	9
Market integration between traditional and digital art markets in the era of artificial intelligence: evidence from global and Chinese transaction data	9
From clicks to consequences: a multi-method review of online grocery shopping	9
A perceived quality quantification method for experiential products considering ambiguity, correlation, and dynamics of features	9
Exploring the digital innovation process and outcome in retail platform ecosystems: disruptive transformation or incremental change	9
Are ETFs, digital assets and credit default swap connected? A fresh insight into dynamic modelling	9
From pixels to purchase: a study of value co-creation in AR/VR environments	9
How to boost e-commerce for poverty alleviation? A perspective on competitiveness analysis using online reviews	9
Securing blockchain-based crowdfunding platforms: an integrated graph neural networks and machine learning approach	9
Encroachment strategy of an online travel agency in the hotel market	9