OOIR: Observatory of International Research

Papers

(The TQCC of Electronic Commerce Research is 7. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2021-08-01 to 2025-08-01.)

Article	Citations
Who benefits from offline investment: an analysis of strategic interactions between e-book pricing and bookstores’ investment	127
The effectiveness of cross-platform targeted advertising strategy	110
What determines the level of a small family-owned business’s virtual communication with customers? Hong Kong’s experience during the Covid-19 pandemic	86
Publisher Correction: Deciphering the world of NFTs: a scholarly review of trends, challenges, and opportunities	78
Cooperative investment of service efforts and bundled pricing of complementary products in a tourism omnichannel	70
Retraction Note: Assessing the efficiency of innovation entities in China: evidence from a nonhomogeneous data envelopment analysis and tobit	70
Efficient combinations of dual incentives on social networks to achieve viral spread	62
Does investment in fintech assets enhance performance in China’s financial sector? Evidence from multiple investment strategies	60
Retraction Note: Improved policy mechanisms for the promotion of future digital business economy during covid-19 pandemic	53
Power structures unleashed: driving product and live content innovation in live streaming commerce	51
Antecedents and consequences of social media use in sales: a meta-analysis	50
How do online celebrities attract consumers? an EEG study on consumers’ neural engagement in short video advertising	49
Open banking on the horizon: a scientometric analysis and research agenda	42
What prompts consumers to purchase online? A machine learning approach	41
The impact of electronic word-of-mouth on corporate performance during COVID-19	41
When and why do consumers resist virtual influencer endorsement? The role of product depth and advertising claim types	38
Navigating the landscape of e-commerce: thematic clusters, intellectual turning points, and burst patterns in online reputation management	35
The dual impact of ownership concentration and financial performance on ESG activities: evidence from Chinese listed companies	33
An empirical study on facilitators and inhibitors of adoption of mobile banking in India	32
Correction to: What affects patients’ choice of consultant: an empirical study of online doctor consultation service	31
Does establishing regional brands of agricultural products improve the reputation of e-commerce? Evidence from China	28
Importance of the perceived quality of touchpoints for customer journey analysis – evidence from the B2B sector	27
Marketplace, wholesale or hybrid: considering the role of blockchain implementation in countering consumer mistrust	27
Risk of desirable user experiences: insights from those who create, facilitate and accept mobile payments	25
Pricing strategies for dual-channel supply chain considering showrooming effect and channel power structures	25

Implication of ‘camera eats first’ construct: unraveling the potentials of digital images in social media on information sharing	24
Optimal investment and pricing strategies of online–offline model for mobile health provider	23
Does rural e-commerce agglomeration help expand family farms’ size? Evidence from Taobao villages in China's Yangtze River Delta	23
Exploring heterogeneous differences between Chinese and Western customer preferences for restaurant attributes from online reviews	23
Retraction Note: A comparative study of the market demand for Chinese proficiency test preparation books: evidence from e-commerce data	22
AI pricing algorithms under platform competition	21
E-commerce channel encroachment and logistics integration strategies considering product quality differences	21
Help me if you can: the advantage of farmers’ altruistic message appeal in generating engagement with social media posts during COVID-19	20
Predicting video views of web series based on comment sentiment analysis and improved stacking ensemble model	20
Solutions for the commercialization challenges of Horizon Europe and earth observation consortia: co-creation, innovation, decision-making, tech-transfer, and sustainability actions	20
A personalized value-based justification in food swaps to stimulate healthy online food choices	19
OEM's optimal remanufacturing mode considering patent license under different commission contracts with platform	19
More buyers or more sellers: on marketing resource allocation strategies of competing two-sided platforms	19
Blockchain for sustainable supply chain management: trends and ways forward	19
Business expansion strategy of two competing software platforms: envelopment vs. connection	19
What affects patients’ choice of consultant: an empirical study of online doctor consultation service	19
Unraveling mobile internet behavior through customer segmentation: a latent class analysis	19
Kickstarting blockchain: designing blockchain-based tokens for equity crowdfunding	19
Call for Metaverse e-commerce: future challenges and opportunities for electronic commerce	18
Introduction to the special issue on electronic commerce in banking and finance	18
Improving stock market prediction accuracy using sentiment and technical analysis	17
Shaping the causes of product returns: topic modeling on online customer reviews	17
An interaction model among enterprise and government actions and public opinion dissemination in negative events	17
Social capital and knowledge sharing among consumers in virtual communities: psychological ownership’s mediating effect	16
Does electronic economics matter to financial technology firms?	15
The processing of native advertising compared to banner advertising: an eye-tracking experiment	15
Machine learning approaches to understand IT outsourcing portfolios	15
Effect of a new potential supplier on business to business negotiations performance: evidence-based analysis	15
Effect of construal level on the drivers of online-review-helpfulness	14
Dual-evolution: a deep sequence learning model exploring dual-side evolutions for movie recommendation	14
Deciphering the world of NFTs: a scholarly review of trends, challenges, and opportunities	14
AI-powered voice assistants: developing a framework for building consumer trust and fostering brand loyalty	14
Competitive coupon promotions: a theory-based model for online retail platforms and third-party sellers	14
The impact of FinTech firms on bank financial stability	14
Let’s play! Gamification as a marketing tool to deliver a digital luxury experience	14
Task-oriented vs. social-oriented: chatbot communication styles in electronic commerce service recovery	14
Unraveling the influence of digital financial system and shadow banking on commercial banks' profitability	14
Emerging advances in deep learning and computer vision for visual data search and mining in E-commerce	14
Role of risk perception and situational factors in mobile payment adoption among small vendors in unorganised retail	14
A study on the role of information cues in E-commerce live streaming: evidence from self-reported and fNIRS data	13
How the metaverse influences marketing and competitive advantage of retailers: predictions and key marketing research priorities	13
Last minute only bidding is implausible in eBay sealed bid type-of-auctions	13
The role of explained actions and reactions in the helpfulness of online reviews	12
Information-technology-driven platform operations for agricultural products	12
Rightly written: the influence of handwritten typefaces in app icons on the downloads of consumers with different regulatory focuses	12
Online grocery shopping adoption versus non-adoption among the over-50s in Germany	12
A type-2 fuzzy review topic-based model for personalized recommendation	12
The impact of chinese big tech on the traditional financial market: evidence from Ant Group	12
Fission marketing on social media platforms with consumer sentiment considerations	12
Customers’ motives to co-create in smart services interactions	12

Coopetition in a platform ecosystem: from the complementors’ perspective	12
Fintech and corporate governance: at times of financial crisis	12
Estimating the monetary value of personal information on social networking sites	12
Effects of streamer effort and popularity on livestream retailing performance: a mixed-method study	12
Causal dynamics among fintech, communication and digital payments firms	12
Synergy or substitution? Interactive effects of user-generated cues and seller-generated cues on consumer purchase behavior toward fresh agricultural products	11
Identifying contributory domain experts in online innovation communities	11
Optimal platform sales mode in live streaming commerce supply chains	11
Strategic introduction of the showroom channel in a platform supply chain: how to balance cost inefficiency against information asymmetry	11
RETRACTED ARTICLE: Assessing the efficiency of innovation entities in China: evidence from a nonhomogeneous data envelopment analysis and Tobit	11
A dualistic approach to harmonious and obsessive passion: The impact of game mechanics on mobile gaming engagement	11
The influence of eWOM information structures on consumers’ purchase intentions	10
Internet finance, institutional quality and economic growth: an empirical insight	10
The influence of atmospheric cues and social presence on consumers' impulse buying behaviors in e-commerce live streaming	10
Investigating the role of review presentation format in affecting the helpfulness of online reviews	10
Aspect-based sentiment classification of user reviews to understand customer satisfaction of e-commerce platforms	10
Investigating the impact of online information provision on the market price of blind box	10
Gender difference in visual attention to digital content of place-based advertising: a data-driven scientific approach	10
Warmth or competence? Understanding voice shopping intentions from Human-AI interaction perspective	10
The one to watch: Heuristic Determinants of Viewership among Influential Twitch Streamers	10
SME participation in cross-border e-commerce as an entry mode to foreign markets: A driver of innovation or not?	10
Mobile application e-grocery retail adoption challenges and coping strategies: a South African small and medium enterprises’ perspective	10
The effect of in-store electronic word of mouth on local competitor spillovers in the quick service restaurant industry	10
RETRACTED ARTICLE: Customer centric hybrid recommendation system for E-Commerce applications by integrating hybrid sentiment analysis	10
Extended ProMap datasets for product mapping	10
The effect of surcharge on price in online auctions	10
The contribution of shadow banking risk spillover to the commercial banks in China: based on the DCC-BEKK-MVGARCH-Time-Varying CoVaR Model	9
Treat or quit: churn prediction in online health communities based on inverse reinforcement learning	9
Marketing setting up peer-to-peer electronic platforms to overcome generational barriers to participation in the sharing economy	9
Supervising or assisting? The influence of virtual anchor driven by AI–human collaboration on customer engagement in live streaming e-commerce	9
Design of a high-dimensional information decision model for smart supply chains using IoT data traceability in the post-public health crisis era	9
A study on the influence of the characteristics of key opinion leaders on consumers’ purchase intention in live streaming commerce: based on dual-systems theory	9
Common typology of multi-sided platforms and virtual communities: analysis of business models using qualitative system dynamics	9
Analysis of the impact of live E-commerce on consumer happiness based on big data technology from the perspective of perception control	9
Towards privacy-preserving digital marketing: an integrated framework for user modeling using deep learning on a data monetization platform	9
Social Commerce Mobile Application Enhancement: a hybrid text clustering - topic modeling business model analysis	9
Return-refund strategy with coordination contracts in the e-commerce supply chain: a study under effects of digitalization and sustainable manufacturing	9
A novel approach for product competitive analysis based on online reviews	9
How information and communication technologies contribute to rural tourism resilience: evidence from China	9
The role of overt and covert narcissism in virtual goods purchase motivations and intention	9
The effect of social media on bank performance: an fsQCA approach	8
Securing blockchain-based crowdfunding platforms: an integrated graph neural networks and machine learning approach	8
How to boost e-commerce for poverty alleviation? A perspective on competitiveness analysis using online reviews	8
Are ETFs, digital assets and credit default swap connected? A fresh insight into dynamic modelling	8
Live-streaming sales strategy in different e-commerce sales formats	8
From clicks to consequences: a multi-method review of online grocery shopping	8
Digital finance and health outcomes: uncovering the links in China	8
Pricing and insurance strategy of online retailers for the price adjustment protection policy	8
Exploring the digital innovation process and outcome in retail platform ecosystems: disruptive transformation or incremental change	8
Factors affecting customer intention to return in online shopping: the roles of expectation disconfirmation and post-purchase dissonance	8
Ad creative generation using reinforced generative adversarial network	8
Boosting e-commerce sales with live streaming: the power of barrages	7
A comprehensive framework for customer retention in E-commerce using machine learning based on churn prediction, customer segmentation, and recommendation	7
Social media effects on multi-generational diffusion of information technology products	7
RETRACTED ARTICLE: Analysis of the impact of the trade war between China and America on the RMB exchange rate under the R-vine copula model from the perspective of the global value chain	7
Contracting and competing on a food delivery platform	7
Content provision strategy selection for a media platform in the presence of traffic revenue	7
Optimal marketing strategies for live streaming rooms in livestream e-commerce	7
Enhancing e-grocery order fulfillment: improving product availability, cost, and emissions in last-mile delivery	7
A digital payment generalisation model: a meta-analytic structural equation modelling (MASEM) research	7
Introduction: online grocery shopping – current and future challenges and opportunities	7
Product design opportunity identification through mining the critical minority of customer online reviews	7
Foster the household consumption of rural residents: does the rural e-commerce matter?	7
Author Correction: Online Advertising and Real Estate sales: evidence from the Housing Market	7
Personalized pricing with persuasive advertising and the value of consumer information: a duopoly framework	7
Buy online and pickup in-store: Co-opetition strategy of omnichannel supply chain players	7