OOIR: Observatory of International Research

Papers

(The TQCC of Electronic Commerce Research is 7. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2021-06-01 to 2025-06-01.)

Article	Citations
Who benefits from offline investment: an analysis of strategic interactions between e-book pricing and bookstores’ investment	109
The effectiveness of cross-platform targeted advertising strategy	103
What determines the level of a small family-owned business’s virtual communication with customers? Hong Kong’s experience during the Covid-19 pandemic	76
Publisher Correction: Deciphering the world of NFTs: a scholarly review of trends, challenges, and opportunities	74
Retraction Note: Assessing the efficiency of innovation entities in China: evidence from a nonhomogeneous data envelopment analysis and tobit	64
Cooperative investment of service efforts and bundled pricing of complementary products in a tourism omnichannel	63
Importance of the perceived quality of touchpoints for customer journey analysis – evidence from the B2B sector	57
Efficient combinations of dual incentives on social networks to achieve viral spread	52
Navigating the landscape of e-commerce: thematic clusters, intellectual turning points, and burst patterns in online reputation management	51
Correction to: What affects patients’ choice of consultant: an empirical study of online doctor consultation service	48
Does investment in fintech assets enhance performance in China’s financial sector? Evidence from multiple investment strategies	44
Does establishing regional brands of agricultural products improve the reputation of e-commerce? Evidence from China	42
Power structures unleashed: driving product and live content innovation in live streaming commerce	38
Retraction Note: Improved policy mechanisms for the promotion of future digital business economy during covid-19 pandemic	38
Marketplace, wholesale or hybrid: considering the role of blockchain implementation in countering consumer mistrust	35
Antecedents and consequences of social media use in sales: a meta-analysis	34
What prompts consumers to purchase online? A machine learning approach	30
When and why do consumers resist virtual influencer endorsement? The role of product depth and advertising claim types	30
The impact of electronic word-of-mouth on corporate performance during COVID-19	29
How do online celebrities attract consumers? an EEG study on consumers’ neural engagement in short video advertising	28
Open banking on the horizon: a scientometric analysis and research agenda	26
An empirical study on facilitators and inhibitors of adoption of mobile banking in India	25
Pricing strategies for dual-channel supply chain considering showrooming effect and channel power structures	25
What affects patients’ choice of consultant: an empirical study of online doctor consultation service	23
Exploring heterogeneous differences between Chinese and Western customer preferences for restaurant attributes from online reviews	23

Risk of desirable user experiences: insights from those who create, facilitate and accept mobile payments	23
Help me if you can: the advantage of farmers’ altruistic message appeal in generating engagement with social media posts during COVID-19	21
Optimal investment and pricing strategies of online–offline model for mobile health provider	21
Predicting video views of web series based on comment sentiment analysis and improved stacking ensemble model	21
Retraction Note: A comparative study of the market demand for Chinese proficiency test preparation books: evidence from e-commerce data	20
Implication of ‘camera eats first’ construct: unraveling the potentials of digital images in social media on information sharing	19
AI pricing algorithms under platform competition	19
E-commerce channel encroachment and logistics integration strategies considering product quality differences	19
Does rural e-commerce agglomeration help expand family farms’ size? Evidence from Taobao villages in China's Yangtze River Delta	18
Does electronic economics matter to financial technology firms?	18
Solutions for the commercialization challenges of Horizon Europe and earth observation consortia: co-creation, innovation, decision-making, tech-transfer, and sustainability actions	18
More buyers or more sellers: on marketing resource allocation strategies of competing two-sided platforms	18
Business expansion strategy of two competing software platforms: envelopment vs. connection	17
The processing of native advertising compared to banner advertising: an eye-tracking experiment	17
Unraveling mobile internet behavior through customer segmentation: a latent class analysis	17
Kickstarting blockchain: designing blockchain-based tokens for equity crowdfunding	17
Introduction to the special issue on electronic commerce in banking and finance	17
OEM's optimal remanufacturing mode considering patent license under different commission contracts with platform	17
A personalized value-based justification in food swaps to stimulate healthy online food choices	17
An interaction model among enterprise and government actions and public opinion dissemination in negative events	16
Call for Metaverse e-commerce: future challenges and opportunities for electronic commerce	16
Shaping the causes of product returns: topic modeling on online customer reviews	16
Social capital and knowledge sharing among consumers in virtual communities: psychological ownership’s mediating effect	15
Improving stock market prediction accuracy using sentiment and technical analysis	15
Blockchain for sustainable supply chain management: trends and ways forward	14
Machine learning approaches to understand IT outsourcing portfolios	14
Role of risk perception and situational factors in mobile payment adoption among small vendors in unorganised retail	14
Dual-evolution: a deep sequence learning model exploring dual-side evolutions for movie recommendation	14
Effect of construal level on the drivers of online-review-helpfulness	14
AI-powered voice assistants: developing a framework for building consumer trust and fostering brand loyalty	14
Competitive coupon promotions: a theory-based model for online retail platforms and third-party sellers	14
Effect of a new potential supplier on business to business negotiations performance: evidence-based analysis	14
Deciphering the world of NFTs: a scholarly review of trends, challenges, and opportunities	14
Task-oriented vs. social-oriented: chatbot communication styles in electronic commerce service recovery	14
Emerging advances in deep learning and computer vision for visual data search and mining in E-commerce	13
Let’s play! Gamification as a marketing tool to deliver a digital luxury experience	13
The role of explained actions and reactions in the helpfulness of online reviews	12
Last minute only bidding is implausible in eBay sealed bid type-of-auctions	12
How the metaverse influences marketing and competitive advantage of retailers: predictions and key marketing research priorities	12
A study on the role of information cues in E-commerce live streaming: evidence from self-reported and fNIRS data	12
Why do peer-to-peer (P2P) lending platforms fail? The gap between P2P lenders' preferences and the platforms’ intentions	12
The impact of chinese big tech on the traditional financial market: evidence from Ant Group	12
The impact of FinTech firms on bank financial stability	12
Synergy or substitution? Interactive effects of user-generated cues and seller-generated cues on consumer purchase behavior toward fresh agricultural products	11
Information-technology-driven platform operations for agricultural products	11
Fission marketing on social media platforms with consumer sentiment considerations	11
Online grocery shopping adoption versus non-adoption among the over-50s in Germany	11
Fintech and corporate governance: at times of financial crisis	11
A type-2 fuzzy review topic-based model for personalized recommendation	11
Customers’ motives to co-create in smart services interactions	11

Estimating the monetary value of personal information on social networking sites	11
Rightly written: the influence of handwritten typefaces in app icons on the downloads of consumers with different regulatory focuses	11
The effect of in-store electronic word of mouth on local competitor spillovers in the quick service restaurant industry	10
Coopetition in a platform ecosystem: from the complementors’ perspective	10
Identifying contributory domain experts in online innovation communities	10
Strategic introduction of the showroom channel in a platform supply chain: how to balance cost inefficiency against information asymmetry	10
The one to watch: Heuristic Determinants of Viewership among Influential Twitch Streamers	10
Investigating the role of review presentation format in affecting the helpfulness of online reviews	10
Optimal platform sales mode in live streaming commerce supply chains	10
The influence of eWOM information structures on consumers’ purchase intentions	10
Warmth or competence? Understanding voice shopping intentions from Human-AI interaction perspective	10
Mobile application e-grocery retail adoption challenges and coping strategies: a South African small and medium enterprises’ perspective	10
A dualistic approach to harmonious and obsessive passion: The impact of game mechanics on mobile gaming engagement	10
Effects of streamer effort and popularity on livestream retailing performance: a mixed-method study	10
RETRACTED ARTICLE: Assessing the efficiency of innovation entities in China: evidence from a nonhomogeneous data envelopment analysis and Tobit	10
Internet finance, institutional quality and economic growth: an empirical insight	10
Gender difference in visual attention to digital content of place-based advertising: a data-driven scientific approach	10
How information and communication technologies contribute to rural tourism resilience: evidence from China	9
RETRACTED ARTICLE: Customer centric hybrid recommendation system for E-Commerce applications by integrating hybrid sentiment analysis	9
Extended ProMap datasets for product mapping	9
Return-refund strategy with coordination contracts in the e-commerce supply chain: a study under effects of digitalization and sustainable manufacturing	9
Towards privacy-preserving digital marketing: an integrated framework for user modeling using deep learning on a data monetization platform	9
Modeling users’ acceptance of mobile social commerce: the case of ‘Instagram checkout’	9
Analysis of the impact of live E-commerce on consumer happiness based on big data technology from the perspective of perception control	9
A novel approach for product competitive analysis based on online reviews	9
Aspect-based sentiment classification of user reviews to understand customer satisfaction of e-commerce platforms	9
SME participation in cross-border e-commerce as an entry mode to foreign markets: A driver of innovation or not?	9
The influence of atmospheric cues and social presence on consumers' impulse buying behaviors in e-commerce live streaming	9
The effect of surcharge on price in online auctions	9
The contribution of shadow banking risk spillover to the commercial banks in China: based on the DCC-BEKK-MVGARCH-Time-Varying CoVaR Model	8
Supervising or assisting? The influence of virtual anchor driven by AI–human collaboration on customer engagement in live streaming e-commerce	8
Pricing and insurance strategy of online retailers for the price adjustment protection policy	8
Common typology of multi-sided platforms and virtual communities: analysis of business models using qualitative system dynamics	8
A study on the influence of the characteristics of key opinion leaders on consumers’ purchase intention in live streaming commerce: based on dual-systems theory	8
The role of overt and covert narcissism in virtual goods purchase motivations and intention	8
Factors affecting customer intention to return in online shopping: the roles of expectation disconfirmation and post-purchase dissonance	8
From clicks to consequences: a multi-method review of online grocery shopping	8
Marketing setting up peer-to-peer electronic platforms to overcome generational barriers to participation in the sharing economy	8
Investigating the impact of online information provision on the market price of blind box	8
Design of a high-dimensional information decision model for smart supply chains using IoT data traceability in the post-public health crisis era	8
Social Commerce Mobile Application Enhancement: a hybrid text clustering - topic modeling business model analysis	8
Are ETFs, digital assets and credit default swap connected? A fresh insight into dynamic modelling	7
Optimal marketing strategies for live streaming rooms in livestream e-commerce	7
Boosting e-commerce sales with live streaming: the power of barrages	7
Author Correction: Online Advertising and Real Estate sales: evidence from the Housing Market	7
Securing blockchain-based crowdfunding platforms: an integrated graph neural networks and machine learning approach	7
Product design opportunity identification through mining the critical minority of customer online reviews	7
Ad creative generation using reinforced generative adversarial network	7
Foster the household consumption of rural residents: does the rural e-commerce matter?	7
Digital finance and health outcomes: uncovering the links in China	7
Enhancing e-grocery order fulfillment: improving product availability, cost, and emissions in last-mile delivery	7
Exploring the digital innovation process and outcome in retail platform ecosystems: disruptive transformation or incremental change	7
How to boost e-commerce for poverty alleviation? A perspective on competitiveness analysis using online reviews	7
A comprehensive framework for customer retention in E-commerce using machine learning based on churn prediction, customer segmentation, and recommendation	7
Content provision strategy selection for a media platform in the presence of traffic revenue	7
The effect of social media on bank performance: an fsQCA approach	7