OOIR: Observatory of International Research

Papers

(The TQCC of Electronic Commerce Research is 8. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2022-01-01 to 2026-01-01.)

Article	Citations
What determines the level of a small family-owned business’s virtual communication with customers? Hong Kong’s experience during the Covid-19 pandemic	168
Retraction Note: Assessing the efficiency of innovation entities in China: evidence from a nonhomogeneous data envelopment analysis and tobit	120
Retraction Note: Improved policy mechanisms for the promotion of future digital business economy during covid-19 pandemic	112
Power structures unleashed: driving product and live content innovation in live streaming commerce	90
Does investment in fintech assets enhance performance in China’s financial sector? Evidence from multiple investment strategies	89
Correction to: What affects patients’ choice of consultant: an empirical study of online doctor consultation service	88
Does establishing regional brands of agricultural products improve the reputation of e-commerce? Evidence from China	81
What prompts consumers to purchase online? A machine learning approach	72
Importance of the perceived quality of touchpoints for customer journey analysis – evidence from the B2B sector	69
When and why do consumers resist virtual influencer endorsement? The role of product depth and advertising claim types	61
The effectiveness of cross-platform targeted advertising strategy	60
Open banking on the horizon: a scientometric analysis and research agenda	57
New digital infrastructure, innovation cooperation networks, and entrepreneurship: evidence from China	50
The impact of artificial intelligence on consumer behavior towards brands: a systematic review	47
Publisher Correction: Deciphering the world of NFTs: a scholarly review of trends, challenges, and opportunities	47
Marketplace, wholesale or hybrid: considering the role of blockchain implementation in countering consumer mistrust	46
Antecedents and consequences of social media use in sales: a meta-analysis	44
Efficient combinations of dual incentives on social networks to achieve viral spread	44
Virtual showroom strategies for online channels with consumer disappointment aversion	44
An empirical study on facilitators and inhibitors of adoption of mobile banking in India	37
How do online celebrities attract consumers? an EEG study on consumers’ neural engagement in short video advertising	35
The dual impact of ownership concentration and financial performance on ESG activities: evidence from Chinese listed companies	33
Pricing strategies for dual-channel supply chain considering showrooming effect and channel power structures	32
Who benefits from offline investment: an analysis of strategic interactions between e-book pricing and bookstores’ investment	30
Cooperative investment of service efforts and bundled pricing of complementary products in a tourism omnichannel	29

Navigating the landscape of e-commerce: thematic clusters, intellectual turning points, and burst patterns in online reputation management	28
AI pricing algorithms under platform competition	28
Retraction Note: A comparative study of the market demand for Chinese proficiency test preparation books: evidence from e-commerce data	28
Does rural e-commerce agglomeration help expand family farms’ size? Evidence from Taobao villages in China's Yangtze River Delta	28
The impact of electronic word-of-mouth on corporate performance during COVID-19	28
Predicting video views of web series based on comment sentiment analysis and improved stacking ensemble model	26
How virtual streamers controlling entities and product sensitivity shape consumer purchase intention	26
Exploring heterogeneous differences between Chinese and Western customer preferences for restaurant attributes from online reviews	26
Solutions for the commercialization challenges of Horizon Europe and earth observation consortia: co-creation, innovation, decision-making, tech-transfer, and sustainability actions	26
Equilibrium analysis of selling mode in an online retailing supply chain: a platform-oriented co-opetitive perspective	26
Implication of ‘camera eats first’ construct: unraveling the potentials of digital images in social media on information sharing	25
Impact of display strategies on sales performance in community group-buying channel: Evidence from a Chinese chain retailer	24
E-commerce channel encroachment and logistics integration strategies considering product quality differences	24
Risk of desirable user experiences: insights from those who create, facilitate and accept mobile payments	24
What affects patients’ choice of consultant: an empirical study of online doctor consultation service	24
Help me if you can: the advantage of farmers’ altruistic message appeal in generating engagement with social media posts during COVID-19	23
An interaction model among enterprise and government actions and public opinion dissemination in negative events	23
Optimal investment and pricing strategies of online–offline model for mobile health provider	23
Business expansion strategy of two competing software platforms: envelopment vs. connection	23
Does electronic economics matter to financial technology firms?	22
Unraveling mobile internet behavior through customer segmentation: a latent class analysis	22
Social capital and knowledge sharing among consumers in virtual communities: psychological ownership’s mediating effect	21
Kickstarting blockchain: designing blockchain-based tokens for equity crowdfunding	21
A personalized value-based justification in food swaps to stimulate healthy online food choices	20
OEM's optimal remanufacturing mode considering patent license under different commission contracts with platform	20
Shaping the causes of product returns: topic modeling on online customer reviews	20
Introduction to the special issue on electronic commerce in banking and finance	19
Privacy breaches and ambiguity aversion: investigating the impact on e-commerce decision making	19
More buyers or more sellers: on marketing resource allocation strategies of competing two-sided platforms	18
Priority-based approach for seller-buyer matching in E-commerce under uncertain preferences	18
Improving stock market prediction accuracy using sentiment and technical analysis	18
Call for Metaverse e-commerce: future challenges and opportunities for electronic commerce	18
Cybersecurity disclosure in the financial sector: an examination of the influence of incident exposure, governance practices, and regulatory context	18
Blockchain for sustainable supply chain management: trends and ways forward	18
Dual-evolution: a deep sequence learning model exploring dual-side evolutions for movie recommendation	17
Deciphering the world of NFTs: a scholarly review of trends, challenges, and opportunities	16
Competitive coupon promotions: a theory-based model for online retail platforms and third-party sellers	16
Unraveling the influence of digital financial system and shadow banking on commercial banks' profitability	16
Machine learning approaches to understand IT outsourcing portfolios	16
Role of risk perception and situational factors in mobile payment adoption among small vendors in unorganised retail	16
How the metaverse influences marketing and competitive advantage of retailers: predictions and key marketing research priorities	15
Effect of construal level on the drivers of online-review-helpfulness	15
A study on the role of information cues in E-commerce live streaming: evidence from self-reported and fNIRS data	15
Let’s play! Gamification as a marketing tool to deliver a digital luxury experience	15
Task-oriented vs. social-oriented: chatbot communication styles in electronic commerce service recovery	15
Emerging advances in deep learning and computer vision for visual data search and mining in E-commerce	15
The impact of chinese big tech on the traditional financial market: evidence from Ant Group	15
AI-powered voice assistants: developing a framework for building consumer trust and fostering brand loyalty	15
The role of explained actions and reactions in the helpfulness of online reviews	15
Last minute only bidding is implausible in eBay sealed bid type-of-auctions	15

The social fabric of brand communities: how cognitive and relational social capital shape commitment and advocacy	15
Optimal platform sales mode in live streaming commerce supply chains	14
A type-2 fuzzy review topic-based model for personalized recommendation	14
Fintech and corporate governance: at times of financial crisis	14
Effects of streamer effort and popularity on livestream retailing performance: a mixed-method study	14
Estimating the monetary value of personal information on social networking sites	14
Information-technology-driven platform operations for agricultural products	14
Online grocery shopping adoption versus non-adoption among the over-50s in Germany	14
Causal dynamics among fintech, communication and digital payments firms	14
The impact of FinTech firms on bank financial stability	14
Rightly written: the influence of handwritten typefaces in app icons on the downloads of consumers with different regulatory focuses	14
Synergy or substitution? Interactive effects of user-generated cues and seller-generated cues on consumer purchase behavior toward fresh agricultural products	13
Identifying contributory domain experts in online innovation communities	13
RETRACTED ARTICLE: Assessing the efficiency of innovation entities in China: evidence from a nonhomogeneous data envelopment analysis and Tobit	13
Fission marketing on social media platforms with consumer sentiment considerations	13
Investigating the role of review presentation format in affecting the helpfulness of online reviews	13
Coopetition in a platform ecosystem: from the complementors’ perspective	13
Customers’ motives to co-create in smart services interactions	13
Warmth or competence? Understanding voice shopping intentions from Human-AI interaction perspective	12
Mobile application e-grocery retail adoption challenges and coping strategies: a South African small and medium enterprises’ perspective	12
The effect of in-store electronic word of mouth on local competitor spillovers in the quick service restaurant industry	12
The influence of eWOM information structures on consumers’ purchase intentions	12
Internet finance, institutional quality and economic growth: an empirical insight	12
A dualistic approach to harmonious and obsessive passion: The impact of game mechanics on mobile gaming engagement	12
The one to watch: Heuristic Determinants of Viewership among Influential Twitch Streamers	12
The contribution of shadow banking risk spillover to the commercial banks in China: based on the DCC-BEKK-MVGARCH-Time-Varying CoVaR Model	11
The influence of atmospheric cues and social presence on consumers' impulse buying behaviors in e-commerce live streaming	11
Investigating the impact of online information provision on the market price of blind box	11
The role of overt and covert narcissism in virtual goods purchase motivations and intention	11
Strategic introduction of the showroom channel in a platform supply chain: how to balance cost inefficiency against information asymmetry	11
RETRACTED ARTICLE: Customer centric hybrid recommendation system for E-Commerce applications by integrating hybrid sentiment analysis	11
Design of a high-dimensional information decision model for smart supply chains using IoT data traceability in the post-public health crisis era	11
SME participation in cross-border e-commerce as an entry mode to foreign markets: A driver of innovation or not?	11
Development of a new modified Topsis model to rank the e-commerce companies using the categoric data sets	11
Return-refund strategy with coordination contracts in the e-commerce supply chain: a study under effects of digitalization and sustainable manufacturing	10
Towards privacy-preserving digital marketing: an integrated framework for user modeling using deep learning on a data monetization platform	10
Analysis of the impact of live E-commerce on consumer happiness based on big data technology from the perspective of perception control	10
Supervising or assisting? The influence of virtual anchor driven by AI–human collaboration on customer engagement in live streaming e-commerce	10
Marketing setting up peer-to-peer electronic platforms to overcome generational barriers to participation in the sharing economy	10
Aspect-based sentiment classification of user reviews to understand customer satisfaction of e-commerce platforms	10
Extended ProMap datasets for product mapping	10
An intelligent memetic approach to detect online fraud for distributed fintech environments	10
A novel approach for product competitive analysis based on online reviews	10
How information and communication technologies contribute to rural tourism resilience: evidence from China	10
A study on the influence of the characteristics of key opinion leaders on consumers’ purchase intention in live streaming commerce: based on dual-systems theory	10
Exploring the digital innovation process and outcome in retail platform ecosystems: disruptive transformation or incremental change	9
Live-streaming sales strategy in different e-commerce sales formats	9
Are ETFs, digital assets and credit default swap connected? A fresh insight into dynamic modelling	9
Common typology of multi-sided platforms and virtual communities: analysis of business models using qualitative system dynamics	9
From clicks to consequences: a multi-method review of online grocery shopping	9
Social Commerce Mobile Application Enhancement: a hybrid text clustering - topic modeling business model analysis	9
A perceived quality quantification method for experiential products considering ambiguity, correlation, and dynamics of features	9
Treat or quit: churn prediction in online health communities based on inverse reinforcement learning	9
Pricing and insurance strategy of online retailers for the price adjustment protection policy	9
Foster the household consumption of rural residents: does the rural e-commerce matter?	8
Product design opportunity identification through mining the critical minority of customer online reviews	8
Beneficial showrooming under online vs. offline asymmetric information and price competition	8
Towards improving community detection in multilayer networks using semi-supervised matrix factorization	8
How to boost e-commerce for poverty alleviation? A perspective on competitiveness analysis using online reviews	8
Digital finance and health outcomes: uncovering the links in China	8
Optimal marketing strategies for live streaming rooms in livestream e-commerce	8
A comprehensive framework for customer retention in E-commerce using machine learning based on churn prediction, customer segmentation, and recommendation	8
Factors affecting customer intention to return in online shopping: the roles of expectation disconfirmation and post-purchase dissonance	8
Securing blockchain-based crowdfunding platforms: an integrated graph neural networks and machine learning approach	8
Boosting e-commerce sales with live streaming: the power of barrages	8
Ad creative generation using reinforced generative adversarial network	8
Exploring global FinTech markets: economic patterns, risk perspectives and strategic partnerships	8
The effect of social media on bank performance: an fsQCA approach	8
Enhancing e-grocery order fulfillment: improving product availability, cost, and emissions in last-mile delivery	8