OOIR: Observatory of International Research

Papers

(The TQCC of Electronic Commerce Research is 8. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2021-09-01 to 2025-09-01.)

Article	Citations
Who benefits from offline investment: an analysis of strategic interactions between e-book pricing and bookstores’ investment	129
The effectiveness of cross-platform targeted advertising strategy	111
What determines the level of a small family-owned business’s virtual communication with customers? Hong Kong’s experience during the Covid-19 pandemic	90
Publisher Correction: Deciphering the world of NFTs: a scholarly review of trends, challenges, and opportunities	79
Retraction Note: Assessing the efficiency of innovation entities in China: evidence from a nonhomogeneous data envelopment analysis and tobit	77
Cooperative investment of service efforts and bundled pricing of complementary products in a tourism omnichannel	75
Does investment in fintech assets enhance performance in China’s financial sector? Evidence from multiple investment strategies	64
Efficient combinations of dual incentives on social networks to achieve viral spread	64
Retraction Note: Improved policy mechanisms for the promotion of future digital business economy during covid-19 pandemic	57
Power structures unleashed: driving product and live content innovation in live streaming commerce	54
Antecedents and consequences of social media use in sales: a meta-analysis	52
How do online celebrities attract consumers? an EEG study on consumers’ neural engagement in short video advertising	52
Open banking on the horizon: a scientometric analysis and research agenda	43
What prompts consumers to purchase online? A machine learning approach	42
When and why do consumers resist virtual influencer endorsement? The role of product depth and advertising claim types	41
The dual impact of ownership concentration and financial performance on ESG activities: evidence from Chinese listed companies	38
Importance of the perceived quality of touchpoints for customer journey analysis – evidence from the B2B sector	36
Correction to: What affects patients’ choice of consultant: an empirical study of online doctor consultation service	35
Pricing strategies for dual-channel supply chain considering showrooming effect and channel power structures	32
Marketplace, wholesale or hybrid: considering the role of blockchain implementation in countering consumer mistrust	32
Does establishing regional brands of agricultural products improve the reputation of e-commerce? Evidence from China	28
Navigating the landscape of e-commerce: thematic clusters, intellectual turning points, and burst patterns in online reputation management	27
An empirical study on facilitators and inhibitors of adoption of mobile banking in India	27
Risk of desirable user experiences: insights from those who create, facilitate and accept mobile payments	26
The impact of electronic word-of-mouth on corporate performance during COVID-19	26

Exploring heterogeneous differences between Chinese and Western customer preferences for restaurant attributes from online reviews	25
Implication of ‘camera eats first’ construct: unraveling the potentials of digital images in social media on information sharing	25
Does rural e-commerce agglomeration help expand family farms’ size? Evidence from Taobao villages in China's Yangtze River Delta	24
Retraction Note: A comparative study of the market demand for Chinese proficiency test preparation books: evidence from e-commerce data	23
E-commerce channel encroachment and logistics integration strategies considering product quality differences	23
How virtual streamers controlling entities and product sensitivity shape consumer purchase intention	23
Solutions for the commercialization challenges of Horizon Europe and earth observation consortia: co-creation, innovation, decision-making, tech-transfer, and sustainability actions	22
AI pricing algorithms under platform competition	22
Predicting video views of web series based on comment sentiment analysis and improved stacking ensemble model	21
Help me if you can: the advantage of farmers’ altruistic message appeal in generating engagement with social media posts during COVID-19	21
Equilibrium analysis of selling mode in an online retailing supply chain: a platform-oriented co-opetitive perspective	20
Optimal investment and pricing strategies of online–offline model for mobile health provider	20
What affects patients’ choice of consultant: an empirical study of online doctor consultation service	20
Call for Metaverse e-commerce: future challenges and opportunities for electronic commerce	19
More buyers or more sellers: on marketing resource allocation strategies of competing two-sided platforms	19
Social capital and knowledge sharing among consumers in virtual communities: psychological ownership’s mediating effect	19
A personalized value-based justification in food swaps to stimulate healthy online food choices	19
OEM's optimal remanufacturing mode considering patent license under different commission contracts with platform	19
Shaping the causes of product returns: topic modeling on online customer reviews	19
Business expansion strategy of two competing software platforms: envelopment vs. connection	19
Does electronic economics matter to financial technology firms?	18
Improving stock market prediction accuracy using sentiment and technical analysis	17
An interaction model among enterprise and government actions and public opinion dissemination in negative events	17
Kickstarting blockchain: designing blockchain-based tokens for equity crowdfunding	17
Unraveling mobile internet behavior through customer segmentation: a latent class analysis	17
Blockchain for sustainable supply chain management: trends and ways forward	16
Introduction to the special issue on electronic commerce in banking and finance	16
Unraveling the influence of digital financial system and shadow banking on commercial banks' profitability	15
Effect of a new potential supplier on business to business negotiations performance: evidence-based analysis	15
Effect of construal level on the drivers of online-review-helpfulness	15
The processing of native advertising compared to banner advertising: an eye-tracking experiment	15
Machine learning approaches to understand IT outsourcing portfolios	15
Deciphering the world of NFTs: a scholarly review of trends, challenges, and opportunities	14
Let’s play! Gamification as a marketing tool to deliver a digital luxury experience	14
The impact of FinTech firms on bank financial stability	14
Dual-evolution: a deep sequence learning model exploring dual-side evolutions for movie recommendation	14
AI-powered voice assistants: developing a framework for building consumer trust and fostering brand loyalty	14
Role of risk perception and situational factors in mobile payment adoption among small vendors in unorganised retail	14
Task-oriented vs. social-oriented: chatbot communication styles in electronic commerce service recovery	14
Competitive coupon promotions: a theory-based model for online retail platforms and third-party sellers	14
Emerging advances in deep learning and computer vision for visual data search and mining in E-commerce	13
A study on the role of information cues in E-commerce live streaming: evidence from self-reported and fNIRS data	13
Last minute only bidding is implausible in eBay sealed bid type-of-auctions	13
How the metaverse influences marketing and competitive advantage of retailers: predictions and key marketing research priorities	13
Fintech and corporate governance: at times of financial crisis	13
The role of explained actions and reactions in the helpfulness of online reviews	13
Causal dynamics among fintech, communication and digital payments firms	12
Effects of streamer effort and popularity on livestream retailing performance: a mixed-method study	12
Estimating the monetary value of personal information on social networking sites	12
The social fabric of brand communities: how cognitive and relational social capital shape commitment and advocacy	12

A type-2 fuzzy review topic-based model for personalized recommendation	12
Information-technology-driven platform operations for agricultural products	12
Fission marketing on social media platforms with consumer sentiment considerations	12
Online grocery shopping adoption versus non-adoption among the over-50s in Germany	12
Rightly written: the influence of handwritten typefaces in app icons on the downloads of consumers with different regulatory focuses	12
Coopetition in a platform ecosystem: from the complementors’ perspective	12
The impact of chinese big tech on the traditional financial market: evidence from Ant Group	12
Synergy or substitution? Interactive effects of user-generated cues and seller-generated cues on consumer purchase behavior toward fresh agricultural products	11
Identifying contributory domain experts in online innovation communities	11
RETRACTED ARTICLE: Assessing the efficiency of innovation entities in China: evidence from a nonhomogeneous data envelopment analysis and Tobit	11
Customers’ motives to co-create in smart services interactions	11
Investigating the role of review presentation format in affecting the helpfulness of online reviews	11
Optimal platform sales mode in live streaming commerce supply chains	11
Strategic introduction of the showroom channel in a platform supply chain: how to balance cost inefficiency against information asymmetry	11
A dualistic approach to harmonious and obsessive passion: The impact of game mechanics on mobile gaming engagement	10
The effect of in-store electronic word of mouth on local competitor spillovers in the quick service restaurant industry	10
The one to watch: Heuristic Determinants of Viewership among Influential Twitch Streamers	10
The effect of surcharge on price in online auctions	10
Internet finance, institutional quality and economic growth: an empirical insight	10
Warmth or competence? Understanding voice shopping intentions from Human-AI interaction perspective	10
SME participation in cross-border e-commerce as an entry mode to foreign markets: A driver of innovation or not?	10
Extended ProMap datasets for product mapping	10
The influence of eWOM information structures on consumers’ purchase intentions	10
Mobile application e-grocery retail adoption challenges and coping strategies: a South African small and medium enterprises’ perspective	10
The influence of atmospheric cues and social presence on consumers' impulse buying behaviors in e-commerce live streaming	10
RETRACTED ARTICLE: Customer centric hybrid recommendation system for E-Commerce applications by integrating hybrid sentiment analysis	10
Analysis of the impact of live E-commerce on consumer happiness based on big data technology from the perspective of perception control	9
Design of a high-dimensional information decision model for smart supply chains using IoT data traceability in the post-public health crisis era	9
A novel approach for product competitive analysis based on online reviews	9
Supervising or assisting? The influence of virtual anchor driven by AI–human collaboration on customer engagement in live streaming e-commerce	9
Social Commerce Mobile Application Enhancement: a hybrid text clustering - topic modeling business model analysis	9
Are ETFs, digital assets and credit default swap connected? A fresh insight into dynamic modelling	9
Investigating the impact of online information provision on the market price of blind box	9
Return-refund strategy with coordination contracts in the e-commerce supply chain: a study under effects of digitalization and sustainable manufacturing	9
How information and communication technologies contribute to rural tourism resilience: evidence from China	9
Towards privacy-preserving digital marketing: an integrated framework for user modeling using deep learning on a data monetization platform	9
Treat or quit: churn prediction in online health communities based on inverse reinforcement learning	9
The contribution of shadow banking risk spillover to the commercial banks in China: based on the DCC-BEKK-MVGARCH-Time-Varying CoVaR Model	9
The role of overt and covert narcissism in virtual goods purchase motivations and intention	9
Marketing setting up peer-to-peer electronic platforms to overcome generational barriers to participation in the sharing economy	9
Aspect-based sentiment classification of user reviews to understand customer satisfaction of e-commerce platforms	9
A study on the influence of the characteristics of key opinion leaders on consumers’ purchase intention in live streaming commerce: based on dual-systems theory	9
Common typology of multi-sided platforms and virtual communities: analysis of business models using qualitative system dynamics	9
Live-streaming sales strategy in different e-commerce sales formats	8
Securing blockchain-based crowdfunding platforms: an integrated graph neural networks and machine learning approach	8
Ad creative generation using reinforced generative adversarial network	8
Pricing and insurance strategy of online retailers for the price adjustment protection policy	8
Exploring the digital innovation process and outcome in retail platform ecosystems: disruptive transformation or incremental change	8
How to boost e-commerce for poverty alleviation? A perspective on competitiveness analysis using online reviews	8
Boosting e-commerce sales with live streaming: the power of barrages	8
The effect of social media on bank performance: an fsQCA approach	8
Factors affecting customer intention to return in online shopping: the roles of expectation disconfirmation and post-purchase dissonance	8
Digital finance and health outcomes: uncovering the links in China	8
From clicks to consequences: a multi-method review of online grocery shopping	8