OOIR: Observatory of International Research

Papers

(The TQCC of Electronic Commerce Research is 9. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2022-06-01 to 2026-06-01.)

Article	Citations
Agency selling or reselling channels: the evolutionary interaction of manufacturer’s channel choice and e-retailing platform’s information-sharing strategies	218
Correction to: What affects patients’ choice of consultant: an empirical study of online doctor consultation service	133
Efficient combinations of dual incentives on social networks to achieve viral spread	92
Virtual showroom strategies for online channels with consumer disappointment aversion	89
How do online celebrities attract consumers? an EEG study on consumers’ neural engagement in short video advertising	84
The dual impact of ownership concentration and financial performance on ESG activities: evidence from Chinese listed companies	79
Does investment in fintech assets enhance performance in China’s financial sector? Evidence from multiple investment strategies	72
The effectiveness of cross-platform targeted advertising strategy	68
Mapping review sentiment to SERVQUAL across cultures: a bilingual analysis using a seed-guided topic model	55
When and why do consumers resist virtual influencer endorsement? The role of product depth and advertising claim types	54
Ai vs. human creativity: the impact of text-to-image and text-to-video ads on customer engagement	54
A game-theoretic perspective on channel selection for agricultural products under yield scale constraints in live streaming e-commerce: quality, welfare, and equilibrium selection	54
Power structures unleashed: driving product and live content innovation in live streaming commerce	47
Marketplace, wholesale or hybrid: considering the role of blockchain implementation in countering consumer mistrust	47
Retraction Note: Improved policy mechanisms for the promotion of future digital business economy during covid-19 pandemic	45
Publisher Correction: Deciphering the world of NFTs: a scholarly review of trends, challenges, and opportunities	40
Retraction Note: Assessing the efficiency of innovation entities in China: evidence from a nonhomogeneous data envelopment analysis and tobit	40
What determines the level of a small family-owned business’s virtual communication with customers? Hong Kong’s experience during the Covid-19 pandemic	39
Pricing strategies for dual-channel supply chain considering showrooming effect and channel power structures	35
Open banking on the horizon: a scientometric analysis and research agenda	35
Does establishing regional brands of agricultural products improve the reputation of e-commerce? Evidence from China	35
What prompts consumers to purchase online? A machine learning approach	34
New digital infrastructure, innovation cooperation networks, and entrepreneurship: evidence from China	33
Antecedents and consequences of social media use in sales: a meta-analysis	33
Importance of the perceived quality of touchpoints for customer journey analysis – evidence from the B2B sector	33

Cooperative investment of service efforts and bundled pricing of complementary products in a tourism omnichannel	33
Navigating the landscape of e-commerce: thematic clusters, intellectual turning points, and burst patterns in online reputation management	32
A multidimensional evaluation of cross-border e-commerce logistics service quality based on deep learning sentiment analysis	32
The impact of electronic word-of-mouth on corporate performance during COVID-19	32
Solutions for the commercialization challenges of Horizon Europe and earth observation consortia: co-creation, innovation, decision-making, tech-transfer, and sustainability actions	31
The impact of artificial intelligence on consumer behavior towards brands: a systematic review	31
How virtual streamers controlling entities and product sensitivity shape consumer purchase intention	30
Exploring the sharing service development strategies of accommodation and hospitality booking service platforms in consideration of various stakeholders based on the FSA–NRM approach	30
Predicting video views of web series based on comment sentiment analysis and improved stacking ensemble model	29
AI pricing algorithms under platform competition	29
Dual-channel retail competition with bidirectional information free-riding and market segmentation	29
Implication of ‘camera eats first’ construct: unraveling the potentials of digital images in social media on information sharing	28
Impact of display strategies on sales performance in community group-buying channel: Evidence from a Chinese chain retailer	27
What affects patients’ choice of consultant: an empirical study of online doctor consultation service	27
Help me if you can: the advantage of farmers’ altruistic message appeal in generating engagement with social media posts during COVID-19	27
Equilibrium analysis of selling mode in an online retailing supply chain: a platform-oriented co-opetitive perspective	25
Optimal investment and pricing strategies of online–offline model for mobile health provider	24
Exploring heterogeneous differences between Chinese and Western customer preferences for restaurant attributes from online reviews	24
E-commerce channel encroachment and logistics integration strategies considering product quality differences	23
Retraction Note: A comparative study of the market demand for Chinese proficiency test preparation books: evidence from e-commerce data	23
Risk of desirable user experiences: insights from those who create, facilitate and accept mobile payments	22
Shaping the causes of product returns: topic modeling on online customer reviews	22
Does rural e-commerce agglomeration help expand family farms’ size? Evidence from Taobao villages in China's Yangtze River Delta	22
More buyers or more sellers: on marketing resource allocation strategies of competing two-sided platforms	22
Does electronic economics matter to financial technology firms?	22
Introduction to the special issue on electronic commerce in banking and finance	21
Priority-based approach for seller-buyer matching in E-commerce under uncertain preferences	21
Cybersecurity disclosure in the financial sector: an examination of the influence of incident exposure, governance practices, and regulatory context	21
Improving stock market prediction accuracy using sentiment and technical analysis	20
Kickstarting blockchain: designing blockchain-based tokens for equity crowdfunding	20
Understanding how sources of communication can shape digital purchase intention	19
A personalized value-based justification in food swaps to stimulate healthy online food choices	19
Social capital and knowledge sharing among consumers in virtual communities: psychological ownership’s mediating effect	19
Call for Metaverse e-commerce: future challenges and opportunities for electronic commerce	19
Privacy breaches and ambiguity aversion: investigating the impact on e-commerce decision making	19
Unraveling the influence of digital financial system and shadow banking on commercial banks' profitability	18
An interaction model among enterprise and government actions and public opinion dissemination in negative events	18
Channel Competition and Community Leader Selection in Community Group Buying	18
OEM's optimal remanufacturing mode considering patent license under different commission contracts with platform	18
Turning social interaction into social impact: understanding donation behaviour in social commerce	18
Business expansion strategy of two competing software platforms: envelopment vs. connection	18
Dual-evolution: a deep sequence learning model exploring dual-side evolutions for movie recommendation	17
Task-oriented vs. social-oriented: chatbot communication styles in electronic commerce service recovery	17
Machine learning approaches to understand IT outsourcing portfolios	17
Deciphering the world of NFTs: a scholarly review of trends, challenges, and opportunities	17
Role of risk perception and situational factors in mobile payment adoption among small vendors in unorganised retail	17
Competitive coupon promotions: a theory-based model for online retail platforms and third-party sellers	17
A study on the role of information cues in E-commerce live streaming: evidence from self-reported and fNIRS data	16
Effect of construal level on the drivers of online-review-helpfulness	16
Emerging advances in deep learning and computer vision for visual data search and mining in E-commerce	16

AI-powered voice assistants: developing a framework for building consumer trust and fostering brand loyalty	16
The social fabric of brand communities: how cognitive and relational social capital shape commitment and advocacy	16
A framework for affinity-based personalized review recommendation	16
How the metaverse influences marketing and competitive advantage of retailers: predictions and key marketing research priorities	15
Fintech and corporate governance: at times of financial crisis	15
The relationship between e-commerce industry cluster environment, entrepreneurial ability and entrepreneurial performance	15
The impact of FinTech firms on bank financial stability	15
Information-technology-driven platform operations for agricultural products	15
The role of explained actions and reactions in the helpfulness of online reviews	15
The impact of chinese big tech on the traditional financial market: evidence from Ant Group	15
Rightly written: the influence of handwritten typefaces in app icons on the downloads of consumers with different regulatory focuses	14
A type-2 fuzzy review topic-based model for personalized recommendation	14
Optimal platform sales mode in live streaming commerce supply chains	14
Causal dynamics among fintech, communication and digital payments firms	14
Fission marketing on social media platforms with consumer sentiment considerations	14
Effects of streamer effort and popularity on livestream retailing performance: a mixed-method study	14
Estimating the monetary value of personal information on social networking sites	14
Online grocery shopping adoption versus non-adoption among the over-50s in Germany	14
Customers’ motives to co-create in smart services interactions	14
Synergy or substitution? Interactive effects of user-generated cues and seller-generated cues on consumer purchase behavior toward fresh agricultural products	14
The influence of atmospheric cues and social presence on consumers' impulse buying behaviors in e-commerce live streaming	13
The effect of in-store electronic word of mouth on local competitor spillovers in the quick service restaurant industry	13
The consumer and the chamber of selective information: the upside of higher prices in online markets	13
Identifying contributory domain experts in online innovation communities	13
Dynamic hierarchical network-based framework for constructing a predictive index of offer–listing price differences in real estate E-commerce	13
Strategic introduction of the showroom channel in a platform supply chain: how to balance cost inefficiency against information asymmetry	13
RETRACTED ARTICLE: Assessing the efficiency of innovation entities in China: evidence from a nonhomogeneous data envelopment analysis and Tobit	12
Investigating the role of review presentation format in affecting the helpfulness of online reviews	12
The one to watch: Heuristic Determinants of Viewership among Influential Twitch Streamers	12
Warmth or competence? Understanding voice shopping intentions from Human-AI interaction perspective	12
Examining the impact of peer presence on consumer purchase behavior: evidence from Douyin live streaming e-commerce	12
The influence of eWOM information structures on consumers’ purchase intentions	12
RETRACTED ARTICLE: Customer centric hybrid recommendation system for E-Commerce applications by integrating hybrid sentiment analysis	12
A dualistic approach to harmonious and obsessive passion: The impact of game mechanics on mobile gaming engagement	12
Internet finance, institutional quality and economic growth: an empirical insight	12
Marketing setting up peer-to-peer electronic platforms to overcome generational barriers to participation in the sharing economy	11
Investigating the impact of online information provision on the market price of blind box	11
Analysis of the impact of live E-commerce on consumer happiness based on big data technology from the perspective of perception control	11
A study on the influence of the characteristics of key opinion leaders on consumers’ purchase intention in live streaming commerce: based on dual-systems theory	11
Design of a high-dimensional information decision model for smart supply chains using IoT data traceability in the post-public health crisis era	11
Mobile application e-grocery retail adoption challenges and coping strategies: a South African small and medium enterprises’ perspective	11
How information and communication technologies contribute to rural tourism resilience: evidence from China	11
An intelligent memetic approach to detect online fraud for distributed fintech environments	11
Extended ProMap datasets for product mapping	11
Return-refund strategy with coordination contracts in the e-commerce supply chain: a study under effects of digitalization and sustainable manufacturing	10
Supervising or assisting? The influence of virtual anchor driven by AI–human collaboration on customer engagement in live streaming e-commerce	10
A perceived quality quantification method for experiential products considering ambiguity, correlation, and dynamics of features	10
Treat or quit: churn prediction in online health communities based on inverse reinforcement learning	10
Development of a new modified Topsis model to rank the e-commerce companies using the categoric data sets	10
Towards privacy-preserving digital marketing: an integrated framework for user modeling using deep learning on a data monetization platform	10
The role of overt and covert narcissism in virtual goods purchase motivations and intention	10
Live-streaming sales strategy in different e-commerce sales formats	10
Selling or sharing?: Strategic analysis in live streaming ecommerce	10
Aspect-based sentiment classification of user reviews to understand customer satisfaction of e-commerce platforms	10
Common typology of multi-sided platforms and virtual communities: analysis of business models using qualitative system dynamics	10
Social Commerce Mobile Application Enhancement: a hybrid text clustering - topic modeling business model analysis	10
The effect of social media on bank performance: an fsQCA approach	9
Encroachment strategy of an online travel agency in the hotel market	9
Exploring the digital innovation process and outcome in retail platform ecosystems: disruptive transformation or incremental change	9
Product design opportunity identification through mining the critical minority of customer online reviews	9
From pixels to purchase: a study of value co-creation in AR/VR environments	9
Towards improving community detection in multilayer networks using semi-supervised matrix factorization	9
Exploring global FinTech markets: economic patterns, risk perspectives and strategic partnerships	9
Securing blockchain-based crowdfunding platforms: an integrated graph neural networks and machine learning approach	9
From clicks to consequences: a multi-method review of online grocery shopping	9
Are ETFs, digital assets and credit default swap connected? A fresh insight into dynamic modelling	9
Foster the household consumption of rural residents: does the rural e-commerce matter?	9
Enhancing e-grocery order fulfillment: improving product availability, cost, and emissions in last-mile delivery	9
The calculus and warmth behind gift-giving: reshaping consumer support for sustainable enterprises	9
Pricing and insurance strategy of online retailers for the price adjustment protection policy	9
Market integration between traditional and digital art markets in the era of artificial intelligence: evidence from global and Chinese transaction data	9
Factors affecting customer intention to return in online shopping: the roles of expectation disconfirmation and post-purchase dissonance	9
How to boost e-commerce for poverty alleviation? A perspective on competitiveness analysis using online reviews	9
Optimal marketing strategies for live streaming rooms in livestream e-commerce	9