International Journal of Sports Marketing & Sponsorship

Papers
(The H4-Index of International Journal of Sports Marketing & Sponsorship is 13. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2021-08-01 to 2025-08-01.)
ArticleCitations
Sport federations' organizational innovativeness: an empirical comparison of characteristics and attitudes36
Member identity in fitness centres and its consequences: an examination of members and managers' perspectives33
An acceptance model for sports technologies: the effects of sports motivation, sports type and context-aware characteristics30
A systematic review on spectator behavior in esports: why do people watch?25
Esports and Olympic Games: a cross-cultural exploration of the player support behaviour towards the Olympics23
How expanded servicescape shapes fitness center members' decision-making processes: a stimulus-organism-response (SOR) model perspective23
Examining valuation of corporate naming rights partnerships in collegiate sports and their impact on consumer behavior20
Sport team identification: a social identity perspective comparing local and distant fans20
Consumer perceptions of a secondary ticket market: the case of StubHub and major league baseball20
Online posting intention: do the social communication and brand equity of esports matter?18
Netizens' behavior towards a blockchain-based esports framework: a TPB and machine learning integrated approach17
Sports ambassadors and destination image: a fuzzy set analysis14
Does causal reasoning lead to moral reasoning? Consumers' responses to scandalized athletes and endorsements13
A social epidemiological perspective on local tennis league participation: a multigroup moderated-mediation structural analysis using PLS-SEM13
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