International Journal of Sports Marketing & Sponsorship

Papers
(The H4-Index of International Journal of Sports Marketing & Sponsorship is 13. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2021-04-01 to 2025-04-01.)
ArticleCitations
Validating two shortened versions of the fitness switching cost scale31
Team loyalty and intergenerational influence: the role of nurturant fathering in the transference process27
Continuance intention to use mobile fitness applications: the role of switching costs, guilt and neutralization techniques27
Co-branding drivers between professional sport organizations and on-field sports apparel sponsors26
Member identity in fitness centres and its consequences: an examination of members and managers' perspectives20
A systematic review on spectator behavior in esports: why do people watch?19
Elite versus grassroots sports events sponsorship in China: an exploration of sponsors’ motives and objectives18
Guest editorial: Sports management research using partial least squares structural equation modeling (PLS-SEM)18
A “toxic culture”: the experiences of underrepresented ticket sales employees across professional sport17
The “why” behind generation Y amateur gamers' ongoing eSports gameplay intentions16
The impacts of social needs and game playing type on esports consumers' positive eWOM sharing: applying the FIRO theory15
Will destination image drive the intention to revisit and recommend? Empirical evidence from golf tourism15
An acceptance model for sports technologies: the effects of sports motivation, sports type and context-aware characteristics15
Guest editorial: Diversity, equity and inclusivity in sport marketing research13
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