OOIR: Observatory of International Research

Papers

(The H4-Index of International Journal of Sports Marketing & Sponsorship is 12. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2021-09-01 to 2025-09-01.)

Article	Citations
Sport federations' organizational innovativeness: an empirical comparison of characteristics and attitudes	33
Member identity in fitness centres and its consequences: an examination of members and managers' perspectives	32
An acceptance model for sports technologies: the effects of sports motivation, sports type and context-aware characteristics	26
Online posting intention: do the social communication and brand equity of esports matter?	25
A systematic review on spectator behavior in esports: why do people watch?	25
Esports and Olympic Games: a cross-cultural exploration of the player support behaviour towards the Olympics	21
Examining valuation of corporate naming rights partnerships in collegiate sports and their impact on consumer behavior	20
How expanded servicescape shapes fitness center members' decision-making processes: a stimulus-organism-response (SOR) model perspective	20
Sport team identification: a social identity perspective comparing local and distant fans	18
Consumer perceptions of a secondary ticket market: the case of StubHub and major league baseball	18
Associative personalities: investigating the impact of gender personality congruence between sport brands and individuals on life satisfaction	14
Exploring the effects of the COVID-19 pandemic on sport tourism	13
Pro softball fan segments: a two-step cluster analysis	12
Insights from the inside: marketing agency practitioners’ perspectives on developing athlete brands	12
Sports ambassadors and destination image: a fuzzy set analysis	12
A social epidemiological perspective on local tennis league participation: a multigroup moderated-mediation structural analysis using PLS-SEM	12
Netizens' behavior towards a blockchain-based esports framework: a TPB and machine learning integrated approach	12
Why do fans go to football games? A discrete choice analysis of ticket buyers' preferences	12
Understanding motives and consumption behavior of sports NFT holders and non-holders: a case study of Kbollect	12