International Journal of Sports Marketing & Sponsorship

Papers
(The H4-Index of International Journal of Sports Marketing & Sponsorship is 14. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2022-01-01 to 2026-01-01.)
ArticleCitations
Factors influencing fan token purchase intent in sports fandom29
Investigating the socio-economic impacts of mega sports events on community participation and support: the case of FIFA World Cup Qatar 202228
A systematic review on spectator behavior in esports: why do people watch?26
Member identity in fitness centres and its consequences: an examination of members and managers' perspectives23
An acceptance model for sports technologies: the effects of sports motivation, sports type and context-aware characteristics23
Examining valuation of corporate naming rights partnerships in collegiate sports and their impact on consumer behavior18
Online posting intention: do the social communication and brand equity of esports matter?17
Consumer perceptions of a secondary ticket market: the case of StubHub and major league baseball17
Esports and Olympic Games: a cross-cultural exploration of the player support behaviour towards the Olympics16
#Trending towards brand crisis management: the case of the Seattle Kraken and BookTok16
Associative personalities: investigating the impact of gender personality congruence between sport brands and individuals on life satisfaction14
How expanded servicescape shapes fitness center members' decision-making processes: a stimulus-organism-response (SOR) model perspective14
Sports ambassadors and destination image: a fuzzy set analysis14
Why do fans go to football games? A discrete choice analysis of ticket buyers' preferences14
Sport team identification: a social identity perspective comparing local and distant fans14
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