OOIR: Observatory of International Research

Papers

(The TQCC of International Journal of Sports Marketing & Sponsorship is 5. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2022-01-01 to 2026-01-01.)

Article	Citations
Factors influencing fan token purchase intent in sports fandom	29
Investigating the socio-economic impacts of mega sports events on community participation and support: the case of FIFA World Cup Qatar 2022	28
A systematic review on spectator behavior in esports: why do people watch?	26
An acceptance model for sports technologies: the effects of sports motivation, sports type and context-aware characteristics	23
Member identity in fitness centres and its consequences: an examination of members and managers' perspectives	23
Examining valuation of corporate naming rights partnerships in collegiate sports and their impact on consumer behavior	18
Consumer perceptions of a secondary ticket market: the case of StubHub and major league baseball	17
Online posting intention: do the social communication and brand equity of esports matter?	17
Esports and Olympic Games: a cross-cultural exploration of the player support behaviour towards the Olympics	16
#Trending towards brand crisis management: the case of the Seattle Kraken and BookTok	16
Sports ambassadors and destination image: a fuzzy set analysis	14
Why do fans go to football games? A discrete choice analysis of ticket buyers' preferences	14
Sport team identification: a social identity perspective comparing local and distant fans	14
Associative personalities: investigating the impact of gender personality congruence between sport brands and individuals on life satisfaction	14
How expanded servicescape shapes fitness center members' decision-making processes: a stimulus-organism-response (SOR) model perspective	14
Understanding motives and consumption behavior of sports NFT holders and non-holders: a case study of Kbollect	13
Salute to service or salute to skepticism? An empirical analysis of military members’ perceptions of the NFL’s military campaign	13
The impact of parasocial interaction with anthropomorphized AI chatbots on sport consumers’ loyalty	12
Centralizing sponsorship management in multi-divisional voluntary sports clubs: a multiple case study approach	12
Service quality, satisfaction and behavioural intentions in sport child camps: participants and parents' perspectives	12
Insights from the inside: marketing agency practitioners’ perspectives on developing athlete brands	12
Machine learning prediction of factors affecting Major League Baseball (MLB) game attendance: algorithm comparisons and macroeconomic factor of unemployment	12
The knowledge structure of corporate social responsibility in sport management: a retrospective bibliometric analysis	11
Sports fashion and sustainability: a perfect match?	10
The spillover effect of Chinese sportswear brands' relationship quality: a perspective of Confucian yuanfen culture	10

Revisiting organizational identity and social responsibility in professional football clubs: the case of Bayern Munich and the Qatar sponsorship	10
Beyond a simple yes or no: using signal detection theory to measure sponsorship identification accuracy	10
From horizontal to vertical relationships: how online community identification fosters sport fans’ team identification and behavioural intentions	10
Paradoxical relationship between esports toxicity and toxicity tolerance: moderated mediation by gender and positive reappraisal coping	10
Providing a framework and guidelines for sport organizations to understand and predict sport consumer behavior	9
When celebrity endorsements collide with social activism: exploring athlete celebrity endorsements, social issues and brand perception	9
Examining identity and perceived risk on technology acceptance and behavioural intentions of fans: an extended TAM perspective	9
Diversity, equity and inclusion in the sport metaverse	9
Going green in road races: enhancing runners’ green brand loyalty – the roles of green brand positioning, attitude and identification	9
How do marketing practices impact price premium of co-branded sportswear? The moderating effect of product category fit and partner brand name	8
National Sports Networks rights fees: the influence of fantasy sports participation and women’s sports content	8
Government-public relationships in the context of mega sport events: conceptualisation and scale development	8
Inter- and intra-team differences in professional sport fans’ environmental attitudes	8
The impact of doping scandals on on-site spectator satisfaction at major sport events	8
Measuring spectators' perception toward peripheral stadium quality services after COVID-19: impact on their emotions and attendance intentions	7
Sport sponsorship as a booster for customer engagement: the role of activation, authenticity and attitude	7
Understanding the relationship between acceptance of multifunctional health and fitness features of wrist-worn wearables and actual usage	7
Risk and psychological return: a moderating role of COVID-19 risk perception in the impact of team identification on vitality after sport spectatorship in Tokyo	7
Guest editorial: Diversity, equity and inclusivity in sport marketing research	7
Team loyalty and intergenerational influence: the role of nurturant fathering in the transference process	7
Gen Z’s expectations for the NFL: aligning corporate social responsibility with a values-driven generation	6
Promote the “wow”: (mis)representation, perception and reception of media promotion on wheelchair rugby	6
The impact of virtual influencers’ anthropomorphism, attractiveness, credibility and sports knowledge on consumers’ information-sharing intentions	6
Emphasizing effort vs talent in personal trainers' performance: consumption response of personal fitness training customers	6
Guest editorial: Promises, paradoxes and perils: the current state and future directions of Web3 technologies and brand innovation in sports business	6
Can sports-based corporate social responsibility performance reflect firms' market values and risks? Intertemporal evidence from Taiwan iSports corporate award-winning firms	6
Dimensions and outcomes of experiential quality in the fitness industry: the case of Turkey	6
Is mobile gaming a new pillar of esports? Exploring players' in-game purchases in PC and mobile platforms by using flow and clutch	6
The role of destination personality in the relationship between destination image and behavioral intention among ski tourists	5
A re-examination of conspicuous sport consumption theory on golf and skiing from leisure involvement perspective	5
A machine learning approach to predict classification of fans’ attitudes toward sponsors	5
Toward the professionalization of sponsorship management in voluntary sports clubs: a comprehensive analysis of components and their specifications	5
In the arena of debate: a systematic literature review on sports sponsorship by controversial industries	5
Diversity matters: highlighting the differences in sport consumption motives of marginalized college students	5
Voices of change through COLLECTIVE VISIBILITY : a case of women's empowerment in sport	5
Beauty premium and penalty in sport: text analysis of Instagram comments in the Korean women’s volleyball league	5
Ethics in quantitative sport management research: the impact of AI	5
Qatar Airways–FC Barcelona sponsorship deal: a catalyst of sports diplomacy?	5
Competence inference from muscle: how and when trainers' muscle mass impacts service purchase of personal fitness training	5
Customer citizenship behaviour of older adults in community fitness centres: effects of service quality and satisfaction	5
Streaming alternative sports formats through social media and their influence on sponsorship: Chilean perspective	5