OOIR: Observatory of International Research

Papers

(The TQCC of International Journal of Sports Marketing & Sponsorship is 5. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2021-08-01 to 2025-08-01.)

Article	Citations
Sport federations' organizational innovativeness: an empirical comparison of characteristics and attitudes	36
Member identity in fitness centres and its consequences: an examination of members and managers' perspectives	33
An acceptance model for sports technologies: the effects of sports motivation, sports type and context-aware characteristics	30
A systematic review on spectator behavior in esports: why do people watch?	25
Esports and Olympic Games: a cross-cultural exploration of the player support behaviour towards the Olympics	23
How expanded servicescape shapes fitness center members' decision-making processes: a stimulus-organism-response (SOR) model perspective	23
Sport team identification: a social identity perspective comparing local and distant fans	20
Consumer perceptions of a secondary ticket market: the case of StubHub and major league baseball	20
Examining valuation of corporate naming rights partnerships in collegiate sports and their impact on consumer behavior	20
Online posting intention: do the social communication and brand equity of esports matter?	18
Netizens' behavior towards a blockchain-based esports framework: a TPB and machine learning integrated approach	17
Sports ambassadors and destination image: a fuzzy set analysis	14
A social epidemiological perspective on local tennis league participation: a multigroup moderated-mediation structural analysis using PLS-SEM	13
Does causal reasoning lead to moral reasoning? Consumers' responses to scandalized athletes and endorsements	13
Exploring the effects of the COVID-19 pandemic on sport tourism	12
Why do fans go to football games? A discrete choice analysis of ticket buyers' preferences	12
Understanding motives and consumption behavior of sports NFT holders and non-holders: a case study of Kbollect	12
Associative personalities: investigating the impact of gender personality congruence between sport brands and individuals on life satisfaction	12
Pro softball fan segments: a two-step cluster analysis	12
Salute to service or salute to skepticism? An empirical analysis of military members’ perceptions of the NFL’s military campaign	11
Revisiting organizational identity and social responsibility in professional football clubs: the case of Bayern Munich and the Qatar sponsorship	10
Gym users: an enabler in creating an acceptance of sports and fitness wearable devices in India	10
Beyond a simple yes or no: using signal detection theory to measure sponsorship identification accuracy	10
The knowledge structure of corporate social responsibility in sport management: a retrospective bibliometric analysis	10
Insights from the inside: marketing agency practitioners’ perspectives on developing athlete brands	10

Sports fashion and sustainability: a perfect match?	10
The spillover effect of Chinese sportswear brands' relationship quality: a perspective of Confucian yuanfen culture	10
Machine learning prediction of factors affecting Major League Baseball (MLB) game attendance: algorithm comparisons and macroeconomic factor of unemployment	10
Paradoxical relationship between esports toxicity and toxicity tolerance: moderated mediation by gender and positive reappraisal coping	9
Going green in road races: enhancing runners’ green brand loyalty – the roles of green brand positioning, attitude and identification	9
Service quality, satisfaction and behavioural intentions in sport child camps: participants and parents' perspectives	9
From horizontal to vertical relationships: how online community identification fosters sport fans’ team identification and behavioural intentions	9
How do marketing practices impact price premium of co-branded sportswear? The moderating effect of product category fit and partner brand name	9
Inter- and intra-team differences in professional sport fans’ environmental attitudes	8
The impact of doping scandals on on-site spectator satisfaction at major sport events	8
Providing a framework and guidelines for sport organizations to understand and predict sport consumer behavior	8
National Sports Networks rights fees: the influence of fantasy sports participation and women’s sports content	8
When celebrity endorsements collide with social activism: exploring athlete celebrity endorsements, social issues and brand perception	7
Risk and psychological return: a moderating role of COVID-19 risk perception in the impact of team identification on vitality after sport spectatorship in Tokyo	7
Measuring spectators' perception toward peripheral stadium quality services after COVID-19: impact on their emotions and attendance intentions	7
Government-public relationships in the context of mega sport events: conceptualisation and scale development	7
Guest editorial: Diversity, equity and inclusivity in sport marketing research	7
Diversity, equity and inclusion in the sport metaverse	7
Understanding the relationship between acceptance of multifunctional health and fitness features of wrist-worn wearables and actual usage	7
Effects of athletic performance and marketable lifestyle on consumers' engagement with sport celebrity's social media and their endorsements	7
Sport sponsorship as a booster for customer engagement: the role of activation, authenticity and attitude	6
Promote the “wow”: (mis)representation, perception and reception of media promotion on wheelchair rugby	6
Team loyalty and intergenerational influence: the role of nurturant fathering in the transference process	6
Dimensions and outcomes of experiential quality in the fitness industry: the case of Turkey	6
Guest editorial: Promises, paradoxes and perils: the current state and future directions of Web3 technologies and brand innovation in sports business	6
An interpretive structural model for factors affecting the tax compliance of professional athletes: a case study of football players	6
Emphasizing effort vs talent in personal trainers' performance: consumption response of personal fitness training customers	6
Gen Z’s expectations for the NFL: aligning corporate social responsibility with a values-driven generation	6
In the arena of debate: a systematic literature review on sports sponsorship by controversial industries	5
The role of destination personality in the relationship between destination image and behavioral intention among ski tourists	5
Can sports-based corporate social responsibility performance reflect firms' market values and risks? Intertemporal evidence from Taiwan iSports corporate award-winning firms	5
Qatar Airways–FC Barcelona sponsorship deal: a catalyst of sports diplomacy?	5
Diversity matters: highlighting the differences in sport consumption motives of marginalized college students	5
Toward the professionalization of sponsorship management in voluntary sports clubs: a comprehensive analysis of components and their specifications	5
Ethics in quantitative sport management research: the impact of AI	5
Is mobile gaming a new pillar of esports? Exploring players' in-game purchases in PC and mobile platforms by using flow and clutch	5
A re-examination of conspicuous sport consumption theory on golf and skiing from leisure involvement perspective	5