OOIR: Observatory of International Research

Papers

(The TQCC of International Journal of Sports Marketing & Sponsorship is 5. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2020-05-01 to 2024-05-01.)

Article	Citations
The use of fitness centre apps and its relation to customer satisfaction: a UTAUT2 perspective	23
Will destination image drive the intention to revisit and recommend? Empirical evidence from golf tourism	21
Study on relationships among sports spectator motivations, satisfaction and behavioral intention: empirical evidence from Chinese marathon	20
Predicting future use intention of fitness apps among fitness app users in the United Kingdom: the role of health consciousness	20
Influence of gamification on perceived self-efficacy: gender and age moderator effect	18
Exploring the drivers and consequences of the “awe” emotion in outdoor sports – a study using the latest partial least squares structural equation modeling technique and necessary condition analysis	16
How deep is your love? Brand love analysis applied to football teams	16
Elevating self-esteem through sport team identification: a study about local and distant sport fans	16
Netizens' behavior towards a blockchain-based esports framework: a TPB and machine learning integrated approach	13
Investigating sponsor decision-making: the role of schema theory, agency conflicts, and signaling theory in the persistence of naming rights agreements	13
Insights into customer experience in sports retail stores	13
How the type of sports-related endorser influences consumers' purchase intentions	12
How multiple identities shape behavioral intention: place and team identification on spectator attendance	11
Continuance intention in running apps: the moderating effect of relationship norms	11
Climate vulnerability as a catalyst for early stadium replacement	11
Image congruence between sports event and host city and its impact on attitude and behavior intention	11
Guest editorial: Sports management research using partial least squares structural equation modeling (PLS-SEM)	11
Service encounter and repurchase intention in fitness centers: perceived value as a mediator and service innovativeness as a moderator	10
The effect of innovation-driven policy on innovation efficiency: based on the listed sports firms on Chinese new Third Board	10
Predicting consumers' intentions to purchase eco-friendly athletic wear in a moderated model of individual green values and gender	10
Sport events and community development: resident considerations and community goals	10
Sport events as experiencescapes: the spectator's perspective	10
Comparing young adult responses to rational and emotional sports product advertisements: the moderating role of product type and gender	9
The Rio's transport legacy: pre- and post-Games resident perceptions	9
Business management in the football industry from a supply chain management perspective	9

The impact of consumer knowledge on profitable consumer loyalty through perceived service quality and psychological involvement in non-profit sport clubs	8
The transformative impact of big data applications in sport marketing: current and future directions	8
Fans' perceptions of pro-environmental sustainability initiatives in sport and triple bottom line benefits	8
Does causal reasoning lead to moral reasoning? Consumers' responses to scandalized athletes and endorsements	7
The influence of technological interactivity and media sociability on sport consumer value co-creation behaviors via collective efficacy and collective intelligence	7
Intergenerational differences in fans' motivation to watch the T20 world cup: a generation cohort theory perspective	7
Sport sponsorship announcement and stock returns: a meta-analytic review	7
Risk and psychological return: a moderating role of COVID-19 risk perception in the impact of team identification on vitality after sport spectatorship in Tokyo	7
The effect of quality and leverage on the image transfer model: the moderating role of involvement	7
(Dis)Innovative digital strategy in professional sport: examining sponsor leveraging through social media	7
A systematic review on spectator behavior in esports: why do people watch?	7
Sport rebranding: the effect of different degrees of sport logo redesign on brand attitude and purchase intention	7
Gym users: an enabler in creating an acceptance of sports and fitness wearable devices in India	6
No games to watch: empirical analysis of sport fans’ stress and coping strategies during COVID-19 lockdown	6
Utilization of Olympic Stadiums: a conceptual stadium legacy framework	6
Sport consumer flow and shopping well-being in online shopping	6
Attachment points, team identification and sponsorship outcomes: evidence from the Indian Premier League	6
Examination of sustainable features of stadiums as an integral part of sustainable urban development: the case of Turkey	6
Sponsorship and social justice: brand positioning on diversity and inclusion in sport marketing during the 2020 UEFA European football championship	6
Exploring the effects of the COVID-19 pandemic on sport tourism	6
Sport sponsorship as a booster for customer engagement: the role of activation, authenticity and attitude	6
Understanding retail quality of sporting goods stores: a text mining approach	5
Factors affecting users’ stickiness of fitness apps: an empirical study based on the S-O-R perspective	5
Effect of background music and hierarchy-of-effects in watching women's running shoes advertisements	5
The effect of sponsorship purpose articulation on fit: moderating role of mission overlap	5
Antecedents of satisfaction and loyalty in different spectator tribes in a football context	5
The impact of corruption on sport demand	5
An acceptance model for sports technologies: the effects of sports motivation, sports type and context-aware characteristics	5
Does the legacy governance of major sporting events affect urban development? The stakeholder's perspectives on the Taipei 2017 Universiade	5
Spectator satisfaction model for mass participant sport events: antecedents and consequences	5
From horizontal to vertical relationships: how online community identification fosters sport fans’ team identification and behavioural intentions	5
Sports and urban development: an introduction	5