Marketing Theory

Papers
(The H4-Index of Marketing Theory is 13. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2021-04-01 to 2025-04-01.)
ArticleCitations
How platformisation shapes sports betting consumption practices and implications for harm38
Interesting numbers: An ethnographic account of quantification, marketing analytics and facial coding data33
Market mutton dressed as ÜberLamb: Diagnosing the commodification of self-overcoming33
Liminal consumption within Nigerian wedding rituals: The interplay between bridal identity and liminal gatekeepers25
High-fidelity consumption and the claustropolitan structure of feeling21
Platformised possessions and relational labour19
Stakeholder perspectives on fairness in the marketplace: Empirical evidence from the Kenyan alcohol market18
The role of institutions in non-Western contexts in reinforcing West-centric knowledge hierarchies: Towards more self-reflexivity in marketing and consumer research17
Agencing the digitalised marketer: Exploring the boundary workers at the cross-road of (e)merging markets16
Market legitimation in countercultural market change15
‘He’s got the touch’: Tracing the masculine regulation of the body schema in reciprocal relations between ‘self-others-things’15
Enacting overlapping exchanges to address market concerns: Evidence on sustainable and conventional coffee markets in Uganda13
Bullshit consumption: What lockdowns tell us about work-and-spend lives and care-full alternatives13
Immersive imaginative hedonism: Daydreaming as experiential ‘consumption’13
It’s no joke: The critical power of a laughing chorus13
Futureless vicissitudes: Gestural anti-consumption and the reflexively impotent (anti-)consumer13
Memetic logics of participation: Fitness body culture on Instagram13
0.029700040817261