OOIR: Observatory of International Research

Papers

(The H4-Index of International Journal of Consumer Studies is 38. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2021-06-01 to 2025-06-01.)

Article	Citations
	212
The Role of Blockchain Technology in Enhancing Consumers' Impulsive Buying Behavior	195
Exploring the patterns in political consumption: A review and identification of future research agenda	167
Human–machine trans roles conflict in the organization: How sensitive are customers to intelligent robots replacing the human workforce?	133
Gradual stimulation of respondents' reflexivity: A research design for studying unreflexive consumers	121
The visual naturalness effect: Impact of natural logos on brand personality perception	108
Charting the evolution of research on the paradoxes in consumer choice—Systematic review and future research agenda	91
Coping with crisis: The paradox of technology and consumer vulnerability	86
How relationship norms and task complexity affect consumer perceptions of quality in crowdsourcing	70
Mapping the socially responsible consumption gap research: Review and future research agenda	67
Issue Information	64
Demarketing for sustainability: A review and future research agenda	63
Matching audio/video app features with young user preferences: An integrated approach	62
Challenges and opportunities of brand corporate social responsibility classification: A review, new conceptualization and future research agenda	62
It is better with a shade of blue! Consumer evaluation of unisex extension of brands	61
Service failure and service recovery: A hybrid review and research agenda	59
Customer experience in social commerce: A systematic literature review and research agenda	57
What beliefs underlie decisions to buy groceries online?	55
Which food delivery platforms are winning the restaurant food delivery wars? Analysis from a consumer perspective	55
Is uniform pricing by competing retailers perceived as fair?	54
Issue Information	54
Blockchain application in consumer services: A review and future research agenda	53
Preventive healthcare behavior: A hybrid systematic literature review (1998–2023)	53
Omnichannel shopping habit development	52
Consumer value of virtual music festivals	50

Inform Me or Make Me Laugh: Influencer Marketing and the Role of Emotional Contagion and Information Value	49
Exploring online customer experience: A systematic literature review and research agenda	47
Does Negative Online Review Matter? An Investigation of Travel Consumers	46
Vulnerability and perceived risks in the peer‐to‐peer sharing economy	46
Mobile advertising: A systematic literature review and future research agenda	45
Sustainable Consumption Behaviors of Different Generations: A Qualitative Research	45
How do social media influencers inspire consumers' purchase decisions? The mediating role of parasocial relationships	43
Virtual reality: A review and a new framework for integrated adoption	43
	42
Defining sustainable clothing use: A taxonomy for future research	42
Theoretical underpinnings of consumers’ financial capability research	41
Consumers' behavioral intention toward online shopping in the post‐COVID‐19 period	40
Digital consumer engagement in a social network: A literature review applying TCCM framework	39
Fulfilled Expectations: Key to Customer Loyalty in Digital Home‐Sharing Platforms	38
How augmented reality media richness influences consumer behaviour	38