OOIR: Observatory of International Research

Papers

(The H4-Index of International Journal of Consumer Studies is 37. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2021-08-01 to 2025-08-01.)

Article	Citations
Exploring the patterns in political consumption: A review and identification of future research agenda	226
	119
The visual naturalness effect: Impact of natural logos on brand personality perception	102
Mapping the socially responsible consumption gap research: Review and future research agenda	95
Human–machine trans roles conflict in the organization: How sensitive are customers to intelligent robots replacing the human workforce?	79
Gradual stimulation of respondents' reflexivity: A research design for studying unreflexive consumers	71
How relationship norms and task complexity affect consumer perceptions of quality in crowdsourcing	70
Charting the evolution of research on the paradoxes in consumer choice—Systematic review and future research agenda	69
The Role of Blockchain Technology in Enhancing Consumers' Impulsive Buying Behavior	68
It is better with a shade of blue! Consumer evaluation of unisex extension of brands	67
Matching audio/video app features with young user preferences: An integrated approach	67
Customer experience in social commerce: A systematic literature review and research agenda	66
Which food delivery platforms are winning the restaurant food delivery wars? Analysis from a consumer perspective	64
What beliefs underlie decisions to buy groceries online?	63
Challenges and opportunities of brand corporate social responsibility classification: A review, new conceptualization and future research agenda	62
Metaverse and Consumer Behavior: A Systematic Literature Review and Future Research Agenda	61
Understanding Gender in Food Consumer Behaviour–A Review and Research Agenda	60
Service failure and service recovery: A hybrid review and research agenda	59
Demarketing for sustainability: A review and future research agenda	59
Issue Information	58
Blockchain application in consumer services: A review and future research agenda	57
Consumer value of virtual music festivals	55
Preventive healthcare behavior: A hybrid systematic literature review (1998–2023)	53
Sustainable Consumption Behaviors of Different Generations: A Qualitative Research	53
Is uniform pricing by competing retailers perceived as fair?	51

Vulnerability and perceived risks in the peer‐to‐peer sharing economy	51
Virtual reality: A review and a new framework for integrated adoption	50
Inform Me or Make Me Laugh: Influencer Marketing and the Role of Emotional Contagion and Information Value	49
Omnichannel shopping habit development	49
Does Negative Online Review Matter? An Investigation of Travel Consumers	46
Advancing Marketing Science Through Vroom's Expectancy Theory: A Review and Research Agenda	45
Exploring online customer experience: A systematic literature review and research agenda	44
How do social media influencers inspire consumers' purchase decisions? The mediating role of parasocial relationships	44
	43
Think eco, be eco? The tension between attitudes and behaviours of millennial fashion consumers	41
Defining sustainable clothing use: A taxonomy for future research	40
Motivated Consumer Innovativeness and Sustainable Fashion Choices: A Sequential Explanatory Study	37
How augmented reality media richness influences consumer behaviour	37
Fulfilled Expectations: Key to Customer Loyalty in Digital Home‐Sharing Platforms	37