OOIR: Observatory of International Research

Papers

(The H4-Index of International Journal of Consumer Studies is 38. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2021-09-01 to 2025-09-01.)

Article	Citations
	237
Mapping the socially responsible consumption gap research: Review and future research agenda	123
Human–machine trans roles conflict in the organization: How sensitive are customers to intelligent robots replacing the human workforce?	103
Gradual stimulation of respondents' reflexivity: A research design for studying unreflexive consumers	97
The Role of Blockchain Technology in Enhancing Consumers' Impulsive Buying Behavior	80
How relationship norms and task complexity affect consumer perceptions of quality in crowdsourcing	78
Charting the evolution of research on the paradoxes in consumer choice—Systematic review and future research agenda	75
Exploring the patterns in political consumption: A review and identification of future research agenda	75
The visual naturalness effect: Impact of natural logos on brand personality perception	72
Matching audio/video app features with young user preferences: An integrated approach	71
Service failure and service recovery: A hybrid review and research agenda	70
What beliefs underlie decisions to buy groceries online?	69
Challenges and opportunities of brand corporate social responsibility classification: A review, new conceptualization and future research agenda	67
Demarketing for sustainability: A review and future research agenda	64
Metaverse and Consumer Behavior: A Systematic Literature Review and Future Research Agenda	64
Understanding Gender in Food Consumer Behaviour–A Review and Research Agenda	64
It is better with a shade of blue! Consumer evaluation of unisex extension of brands	63
Customer experience in social commerce: A systematic literature review and research agenda	63
Which food delivery platforms are winning the restaurant food delivery wars? Analysis from a consumer perspective	62
Issue Information	61
Preventive healthcare behavior: A hybrid systematic literature review (1998–2023)	59
Vulnerability and perceived risks in the peer‐to‐peer sharing economy	57
Is uniform pricing by competing retailers perceived as fair?	57
Sustainable Consumption Behaviors of Different Generations: A Qualitative Research	56
Virtual reality: A review and a new framework for integrated adoption	55

Inform Me or Make Me Laugh: Influencer Marketing and the Role of Emotional Contagion and Information Value	53
Advancing Marketing Science Through Vroom's Expectancy Theory: A Review and Research Agenda	51
How do social media influencers inspire consumers' purchase decisions? The mediating role of parasocial relationships	50
Blockchain application in consumer services: A review and future research agenda	49
Does Negative Online Review Matter? An Investigation of Travel Consumers	45
Omnichannel shopping habit development	45
Consumer value of virtual music festivals	45
Exploring online customer experience: A systematic literature review and research agenda	44
	42
Defining sustainable clothing use: A taxonomy for future research	41
Motivated Consumer Innovativeness and Sustainable Fashion Choices: A Sequential Explanatory Study	40
Fulfilled Expectations: Key to Customer Loyalty in Digital Home‐Sharing Platforms	40
Theoretical underpinnings of consumers’ financial capability research	39
Consumers' behavioral intention toward online shopping in the post‐COVID‐19 period	38
Digital consumer engagement in a social network: A literature review applying TCCM framework	38