OOIR: Observatory of International Research

Papers

(The H4-Index of International Journal of Consumer Studies is 38. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2021-04-01 to 2025-04-01.)

Article	Citations
Issue Information	1006
Impact of artificial intelligence on customer engagement and advertising engagement: A review and future research agenda	198
Study on the effect of text direction and temporal focus on advertising persuasiveness	176
How and when actual‐ideal self‐discrepancy leads to counterfeit luxury purchase intention: A moderated mediation model	162
To use or not use: Understanding Chinese consumers' intention toward “serving chopsticks”	158
Adopting Voluntary Simplicity: A Netnographic Study	147
Obtaining Premium When Luxury Is Far Away: Masstige's Antecedents, Moderators and Consequences	127
Impact of financial literacy on consumer financial behavior: A systematic review and research agenda using TCCM framework	116
Cultural factors and low‐salt consumption: A mixed methods approach	111
Mobile applications (apps) as service provider actors	110
Unlocking consumer consideration set size formation for luxury services: A study of self‐identification, brand status and anticipated emotions	98
Issue Information	84
The visual naturalness effect: Impact of natural logos on brand personality perception	77
Consumer behaviour in cross‐border e‐commerce: Systematic literature review and future research agenda	76
	59
Exploring the patterns in political consumption: A review and identification of future research agenda	58
How perceived green benefits influence multifunctional technologies’ usage	58
Gradual stimulation of respondents' reflexivity: A research design for studying unreflexive consumers	58
	58
	57
	57
	55
Effects of various medical expense characteristics on the occurrence of household debt burden	52
Valuing less and guarding more: Consumption stewardship in restricted contexts	51
	50

Hope, fear, and consumer behavioral change amid COVID‐19: Application of protection motivation theory	49
Does consumption make company better? An activity and companionship model of experienced utility	49
Attachment styles and customers' long‐term relationships in a service context	49
Food lifestyle patterns among contemporary food shoppers	47
Consumer well‐being—A systematic literature review and research agenda usingTCCMframework	46
When the green in green packaging backfires: Gender effects and perceived masculinity of environmentally friendly products	45
Customer relational benefit: A second‐order meta‐analysis and an alternative framework	43
Modelling the antecedents of consumers' willingness to pay for eco‐labelled food products	43
When transparency pays off: Enticing sceptical consumers with two‐sided advertising	42
Human–machine trans roles conflict in the organization: How sensitive are customers to intelligent robots replacing the human workforce?	41
Marketing at the bottom of the pyramid: Literature review and future research agenda	40
	40
Public service announcements: A literature review and way forward	38
Customers’ quality of life, advocacy and banks’ CSR‐fit: A cross‐validated moderated mediation model	38