OOIR: Observatory of International Research

Papers

(The TQCC of International Journal of Consumer Studies is 16. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2021-10-01 to 2025-10-01.)

Article	Citations
	247
Exploring the patterns in political consumption: A review and identification of future research agenda	130
How relationship norms and task complexity affect consumer perceptions of quality in crowdsourcing	109
Charting the evolution of research on the paradoxes in consumer choice—Systematic review and future research agenda	103
The visual naturalness effect: Impact of natural logos on brand personality perception	86
The Role of Blockchain Technology in Enhancing Consumers' Impulsive Buying Behavior	84
Gradual stimulation of respondents' reflexivity: A research design for studying unreflexive consumers	83
Mapping the socially responsible consumption gap research: Review and future research agenda	78
Human–machine trans roles conflict in the organization: How sensitive are customers to intelligent robots replacing the human workforce?	78
Metaverse and Consumer Behavior: A Systematic Literature Review and Future Research Agenda	76
What beliefs underlie decisions to buy groceries online?	73
It is better with a shade of blue! Consumer evaluation of unisex extension of brands	73
Matching audio/video app features with young user preferences: An integrated approach	71
Challenges and opportunities of brand corporate social responsibility classification: A review, new conceptualization and future research agenda	71
Which food delivery platforms are winning the restaurant food delivery wars? Analysis from a consumer perspective	70
Demarketing for sustainability: A review and future research agenda	68
Service failure and service recovery: A hybrid review and research agenda	66
Understanding Gender in Food Consumer Behaviour–A Review and Research Agenda	66
Customer experience in social commerce: A systematic literature review and research agenda	65
Is uniform pricing by competing retailers perceived as fair?	65
Vulnerability and perceived risks in the peer‐to‐peer sharing economy	64
Sustainable Consumption Behaviors of Different Generations: A Qualitative Research	62
Issue Information	62
Does Negative Online Review Matter? An Investigation of Travel Consumers	61
Consumer value of virtual music festivals	61

Omnichannel shopping habit development	57
Exploring online customer experience: A systematic literature review and research agenda	55
Virtual reality: A review and a new framework for integrated adoption	54
Inform Me or Make Me Laugh: Influencer Marketing and the Role of Emotional Contagion and Information Value	51
Advancing Marketing Science Through Vroom's Expectancy Theory: A Review and Research Agenda	49
How do social media influencers inspire consumers' purchase decisions? The mediating role of parasocial relationships	49
Blockchain application in consumer services: A review and future research agenda	49
Preventive healthcare behavior: A hybrid systematic literature review (1998–2023)	47
Consumers' behavioral intention toward online shopping in the post‐COVID‐19 period	43
	43
Think eco, be eco? The tension between attitudes and behaviours of millennial fashion consumers	41
Fulfilled Expectations: Key to Customer Loyalty in Digital Home‐Sharing Platforms	41
Digital consumer engagement in a social network: A literature review applying TCCM framework	41
Defining sustainable clothing use: A taxonomy for future research	40
Motivated Consumer Innovativeness and Sustainable Fashion Choices: A Sequential Explanatory Study	39
Theoretical underpinnings of consumers’ financial capability research	39
How augmented reality media richness influences consumer behaviour	39
Financial self‐efficacy of consumers: A review and research agenda	37
SPICe—Determinants of consumer green innovation adoption across domains: A systematic review of marketing journals and suggestions for a research agenda	37
Stay With Me: Unveiling the Pathways to Consumer Loyalty in Live Streaming Commerce	37
	37
Ad avoidance in the digital context: A systematic literature review and research agenda	36
Impact of mixed bundling type on consumers’ value perception	36
A powerful tip: Power's impact on tipping behavior	36
The Effects of Restaurant Cancellation Policies and No‐Show Awareness Campaigns on Reservation Behaviors	35
Sustainable Consumption in the East: Cross‐Cultural Variation of Antecedents of Green Purchase Intention Based on Religiosity, Spirituality and Values	35
The Impact of Power States and Belonging on Masstige Luxury Consumption	34
I'll have what she's having: (Social) Perceptions of default options and implications for marketing and decision making	34
Hope for the environment: Influence of goal and temporal focus of emotions on behavior	33
Leveraging consumer personality and social media marketing to improve a brand's social media equity	32
	32
Dark financial profile leading to debt traps – A theoretical framework	32
Intention to use telemedicine services during a health crisis: A motivation‐opportunity‐ability theory approach	31
Three decades of halal food scholarly publications: A PubMed bibliometric network analysis	31
Observational learning: Influence of regulatory focus, knowledge, and summarized observable recommendations on consumer decision outcomes in an online environment	30
Navigating Avatar‐Based Marketing From Value Aspects: A Systematic Literature Review and Forward‐Looking Research Agenda	30
Circularity Within Service‐Dominant Logic: The Role of Perceived Ethics on Co‐Creation in Sharing Economy Platforms	29
E‐Tailers' Twitter (X) Communication: A Textual Analysis	29
Consumers' Perspective of Plant‐Based Meat Alternatives—A Systematic Literature Review and Future Research Agenda	28
Ethnocentrism and Consumer Animosity: A Systematic Literature Review and Future Research Agenda Using TCCM Framework	28
Theory of planned behavior in consumer behavior research: A systematic literature review	28
Facebook Second‐Hand Marketplace Browsing Influence on Impulse Buying: A Mixed‐Methods Study	28
Issue Information	27
The Dimensions and Roles of Online Content in Social Commerce: A Systematic Literature Review and Future Research Agenda	27
Facebook and Consumer Research: A Review, AI‐Driven Thematic Visualisation, and Research Agenda	27
Mobile social commerce content, consumer emotions and behaviour	26
Examining consumer food waste through grocery retailers' customer data: Segments and practical implications	26
Forty Years of Microfinance Research and Its Impact on Consumers: A Review and Research Agenda Using the ADO‐TCM Framework	25
Attachment styles and customers' long‐term relationships in a service context	25
A meta‐analysis of the elaboration likelihood model in the electronic word of mouth literature	25

Bridging the Mental Gap: The Impact of Augmented Reality Multiproduct Presentation and Recommendation Strategy on Consumer Satisfaction	25
Ecotourism experience: A systematic review and future research agenda	25
Exposure to Food Temptations Reduces Subsequent Consumption Through Goal Activation	25
Cultural factors and low‐salt consumption: A mixed methods approach	25
	25
Brand Social Sustainability and Consumer Behavior: A Systematic Literature Review and Future Research Agenda	24
Can Information and Entertainment Compensate for Affection? A Cross‐Sectoral Analysis of Social Media Influencers	24
Enhancing Parasocial Brand Experience and Brand Equity: Unleashing the Advantages of ChatGPT Service	24
Value co‐creation and co‐destruction behaviour: Relationship with basic human values and personality traits	23
Understanding digital consumer: A review, synthesis, and future research agenda	23
Issue Information	23
Over two decades of research on choice overload: An overview and research agenda	23
Will social media celebrities drive me crazy? Exploring the effects of celebrity endorsement on impulsive buying behavior in social commerce	23
Opportunity cost in consumer behavior: Definitions, operationalizations, and ambiguities	22
How do controversial foreign country images affect consumers?	22
Using eye‐movements to assess underlying factors in online purchasing behaviors	22
	22
Local consumer well‐being in a multicultural marketplace: From conflict to engagement	22
Mediating roles of karma and self‐enhancement in the effect of religious and spiritual primes on bystanders' reporting intention	21
The influence of perceived risk on purchase intention in e‐commerce—Systematic review and research agenda	21
Parasocial Interaction in Marketing Domain: Offering Insights Through a Systematic Literature Review	21
Financial Education Mandates and Financial Wellbeing of Young Adults: Examining Financial Capability Factors as Mediators	21
Elderly consumers in marketing research: A systematic literature review and directions for future research	21
Fighting Aging With Creation: The Sense of Feeling Old Enhances Young Consumers' Desire for Experiential Creation Consumption	21
Brand trust and engagement in social commerce	20
Impact of diversity training on employees and consumers: A review and research agenda	20
Antecedents and moderators of consumer adoption toward AR‐enhanced virtual try‐on technology: A stimulus‐organism‐response approach	20
	20
The effects of influencer type, regulatory focus, and perceived authenticity on consumers' purchase intention	19
The influence of self‐brand connection on consumer reactions to symbolic incongruency and perceived betrayal	19
Multifunctional risk in the adoption of innovative technological products	19
Joint Consumption Promotes the Purchase of Innovative Products	19
Impact of empathy with nature on pro‐environmental behaviour	18
Investigating Satisfaction and Loyalty of the House‐Owner and the Tenant From Dual Perspectives Using Social Exchange Theory and Stimulus‐Organism‐Response Approach	18
How do we measure the intangible? Overcoming the measurement challenge in services	18
Consumer Response to Anthropomorphism of Text‐Based AI Chatbots: A Systematic Literature Review and Future Research Directions	18
Issue Information	18
Anthropomorphism and consumer behaviour: ASPAR‐4‐SLRprotocol compliant hybrid review	18
Consumer Disposal Behaviour of Durable and Semi‐Durable Products: A Systematic Literature Review and Future Research Agenda	18
Responding to COVID‐19: The impact of corporate social responsibility on consumer behavior	17
Service Quality in Spectator Sports: A Review and Research Agenda	17
Ostracizing sources avoid communal tastes: Effect of ostracizing behaviour on extraordinary consumption	17
Why do consumers prefer a hometown geographical indication brand? Exploring the role of consumer identification with the brand and psychological ownership	17
Don't Blame Me! Using Neutralisation Theory to Understand Household Food Waste	17
Cultural influences on future transportation technology usage: The role of personal innovativeness, technology anxiety and desire	17
Consumer biases in the perception of organizational greed	17
Religion's influence on consumption: A life course paradigm perspective	17
Impact of COVID‐19 on changing consumer behaviour: Lessons from an emerging economy	17
The commercial impact of live streaming: A systematic literature review and future research agenda	17
Exploring the Relationship Between Female Conspicuous Consumption and Mating Goals	17
Impulsive buying in buyer–seller service encounters	16
Generation Z's perceptions of a good life beyond consumerism: Insights from the United States and Finland	16
Online value co‐creation activities in three management domains: The role of climate and personal needs	16
The sources of the many faces of consumer smartphone attachment: A value‐in‐use perspective	16
Dual envy influences online shoppers' intention to purchase luxury counterfeits	16
Consumer responses toward smart technology: A systematic review, synthesis, and future research agenda	16
Can initial trust boost intention to purchase Ayurveda products? A theory of consumption value (TCV) perspective	16
Consumption to compensate for the feeling of “loss of ownership of self” Women’s journeys through the liminal transitions of marriage	16
Antecedents and consequences of brand attachment: A literature review and research agenda	16
When does the price presentation order impact choices? Dispositional and situational moderators for the price order effect	16
Consumer neuroscience on branding and packaging: A review and future research agenda	16
Brand Evangelism: A Review and Research Agenda	16
	16
Artificial intelligence in voice assistants: User benefits explored	16
Social Media Influencer Marketing: A Systematic Literature Review Using TCM and ADO Framework	16