OOIR: Observatory of International Research

Papers

(The TQCC of International Journal of Consumer Studies is 15. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2021-07-01 to 2025-07-01.)

Article	Citations
Exploring the patterns in political consumption: A review and identification of future research agenda	222
	205
Human–machine trans roles conflict in the organization: How sensitive are customers to intelligent robots replacing the human workforce?	173
Gradual stimulation of respondents' reflexivity: A research design for studying unreflexive consumers	135
How relationship norms and task complexity affect consumer perceptions of quality in crowdsourcing	125
The visual naturalness effect: Impact of natural logos on brand personality perception	111
Charting the evolution of research on the paradoxes in consumer choice—Systematic review and future research agenda	96
Mapping the socially responsible consumption gap research: Review and future research agenda	89
The Role of Blockchain Technology in Enhancing Consumers' Impulsive Buying Behavior	74
Coping with crisis: The paradox of technology and consumer vulnerability	70
What beliefs underlie decisions to buy groceries online?	67
Which food delivery platforms are winning the restaurant food delivery wars? Analysis from a consumer perspective	66
Matching audio/video app features with young user preferences: An integrated approach	66
Demarketing for sustainability: A review and future research agenda	65
Challenges and opportunities of brand corporate social responsibility classification: A review, new conceptualization and future research agenda	63
It is better with a shade of blue! Consumer evaluation of unisex extension of brands	61
Customer experience in social commerce: A systematic literature review and research agenda	60
Service failure and service recovery: A hybrid review and research agenda	58
Issue Information	57
Is uniform pricing by competing retailers perceived as fair?	57
Omnichannel shopping habit development	56
Blockchain application in consumer services: A review and future research agenda	56
Does Negative Online Review Matter? An Investigation of Travel Consumers	55
Vulnerability and perceived risks in the peer‐to‐peer sharing economy	54
Inform Me or Make Me Laugh: Influencer Marketing and the Role of Emotional Contagion and Information Value	54

Consumer value of virtual music festivals	54
Sustainable Consumption Behaviors of Different Generations: A Qualitative Research	51
Mobile advertising: A systematic literature review and future research agenda	50
Exploring online customer experience: A systematic literature review and research agenda	49
Preventive healthcare behavior: A hybrid systematic literature review (1998–2023)	49
How do social media influencers inspire consumers' purchase decisions? The mediating role of parasocial relationships	48
	46
Virtual reality: A review and a new framework for integrated adoption	46
Theoretical underpinnings of consumers’ financial capability research	44
Think eco, be eco? The tension between attitudes and behaviours of millennial fashion consumers	43
Defining sustainable clothing use: A taxonomy for future research	43
Fulfilled Expectations: Key to Customer Loyalty in Digital Home‐Sharing Platforms	43
Digital consumer engagement in a social network: A literature review applying TCCM framework	42
Consumers' behavioral intention toward online shopping in the post‐COVID‐19 period	42
How augmented reality media richness influences consumer behaviour	41
	40
Dark financial profile leading to debt traps – A theoretical framework	40
A powerful tip: Power's impact on tipping behavior	39
Developing food literacy in young children in the home environment	37
Sustainable Consumption in the East: Cross‐Cultural Variation of Antecedents of Green Purchase Intention Based on Religiosity, Spirituality and Values	37
The Effects of Restaurant Cancellation Policies and No‐Show Awareness Campaigns on Reservation Behaviors	36
SPICe—Determinants of consumer green innovation adoption across domains: A systematic review of marketing journals and suggestions for a research agenda	35
I'll have what she's having: (Social) Perceptions of default options and implications for marketing and decision making	35
Leveraging consumer personality and social media marketing to improve a brand's social media equity	35
Impact of mixed bundling type on consumers’ value perception	35
Financial self‐efficacy of consumers: A review and research agenda	34
Ad avoidance in the digital context: A systematic literature review and research agenda	32
Hope for the environment: Influence of goal and temporal focus of emotions on behavior	32
Three decades of halal food scholarly publications: A PubMed bibliometric network analysis	31
	31
Exposure to Food Temptations Reduces Subsequent Consumption Through Goal Activation	31
Facebook Second‐Hand Marketplace Browsing Influence on Impulse Buying: A Mixed‐Methods Study	31
Facebook and Consumer Research: A Review, AI‐Driven Thematic Visualisation, and Research Agenda	31
Examining consumer food waste through grocery retailers' customer data: Segments and practical implications	30
The Dimensions and Roles of Online Content in Social Commerce: A Systematic Literature Review and Future Research Agenda	29
Consumers' Perspective of Plant‐Based Meat Alternatives—A Systematic Literature Review and Future Research Agenda	29
A meta‐analysis of the elaboration likelihood model in the electronic word of mouth literature	29
Circularity Within Service‐Dominant Logic: The Role of Perceived Ethics on Co‐Creation in Sharing Economy Platforms	29
Issue Information	28
E‐Tailers' Twitter (X) Communication: A Textual Analysis	28
Observational learning: Influence of regulatory focus, knowledge, and summarized observable recommendations on consumer decision outcomes in an online environment	27
Intention to use telemedicine services during a health crisis: A motivation‐opportunity‐ability theory approach	27
Mobile social commerce content, consumer emotions and behaviour	26
Navigating Avatar‐Based Marketing From Value Aspects: A Systematic Literature Review and Forward‐Looking Research Agenda	26
Theory of planned behavior in consumer behavior research: A systematic literature review	26
	25
Cultural factors and low‐salt consumption: A mixed methods approach	25
Bridging the Mental Gap: The Impact of Augmented Reality Multiproduct Presentation and Recommendation Strategy on Consumer Satisfaction	25
Enhancing Parasocial Brand Experience and Brand Equity: Unleashing the Advantages of ChatGPT Service	24
Will social media celebrities drive me crazy? Exploring the effects of celebrity endorsement on impulsive buying behavior in social commerce	24

Issue Information	23
Attachment styles and customers' long‐term relationships in a service context	23
Understanding digital consumer: A review, synthesis, and future research agenda	23
Ecotourism experience: A systematic review and future research agenda	23
Over two decades of research on choice overload: An overview and research agenda	23
Inspired and engaged: Decoding MASSTIGE value in engagement	22
Local consumer well‐being in a multicultural marketplace: From conflict to engagement	22
Opportunity cost in consumer behavior: Definitions, operationalizations, and ambiguities	22
How do controversial foreign country images affect consumers?	22
Fighting Aging With Creation: The Sense of Feeling Old Enhances Young Consumers' Desire for Experiential Creation Consumption	22
Brand trust and engagement in social commerce	21
Using eye‐movements to assess underlying factors in online purchasing behaviors	21
Financial Education Mandates and Financial Wellbeing of Young Adults: Examining Financial Capability Factors as Mediators	21
Value co‐creation and co‐destruction behaviour: Relationship with basic human values and personality traits	21
Mediating roles of karma and self‐enhancement in the effect of religious and spiritual primes on bystanders' reporting intention	21
Parasocial Interaction in Marketing Domain: Offering Insights Through a Systematic Literature Review	21
Does online chatter matter for consumer behaviour? A priming experiment on organic food	21
	21
Antecedents and moderators of consumer adoption toward AR‐enhanced virtual try‐on technology: A stimulus‐organism‐response approach	21
Masstige strategies on social media: The influence on sentiments and attitude toward the brand	20
The influence of perceived risk on purchase intention in e‐commerce—Systematic review and research agenda	20
	20
Elderly consumers in marketing research: A systematic literature review and directions for future research	20
The influence of self‐brand connection on consumer reactions to symbolic incongruency and perceived betrayal	19
Joint Consumption Promotes the Purchase of Innovative Products	19
Multifunctional risk in the adoption of innovative technological products	19
How do we measure the intangible? Overcoming the measurement challenge in services	19
Acculturative stress and consumption‐based coping strategies among first‐generation Asian‐Indian immigrants in the United States	18
The effects of influencer type, regulatory focus, and perceived authenticity on consumers' purchase intention	18
Impact of diversity training on employees and consumers: A review and research agenda	18
Issue Information	17
Service Quality in Spectator Sports: A Review and Research Agenda	17
Religion's influence on consumption: A life course paradigm perspective	17
Investigating Satisfaction and Loyalty of the House‐Owner and the Tenant From Dual Perspectives Using Social Exchange Theory and Stimulus‐Organism‐Response Approach	17
Ostracizing sources avoid communal tastes: Effect of ostracizing behaviour on extraordinary consumption	17
Why do consumers prefer a hometown geographical indication brand? Exploring the role of consumer identification with the brand and psychological ownership	17
Peer influence on teenagers’ preference for brand name food products: The mediation effect of peer identity	17
Consumer Disposal Behaviour of Durable and Semi‐Durable Products: A Systematic Literature Review and Future Research Agenda	17
Impact of empathy with nature on pro‐environmental behaviour	17
Impact of COVID‐19 on changing consumer behaviour: Lessons from an emerging economy	17
Anthropomorphism and consumer behaviour: ASPAR‐4‐SLRprotocol compliant hybrid review	17
Responding to COVID‐19: The impact of corporate social responsibility on consumer behavior	17
Cultural influences on future transportation technology usage: The role of personal innovativeness, technology anxiety and desire	17
Don't Blame Me! Using Neutralisation Theory to Understand Household Food Waste	16
Impulsive buying in buyer–seller service encounters	16
Consumer biases in the perception of organizational greed	16
Consumer responses toward smart technology: A systematic review, synthesis, and future research agenda	16
Online value co‐creation activities in three management domains: The role of climate and personal needs	16
The commercial impact of live streaming: A systematic literature review and future research agenda	16
Generation Z's perceptions of a good life beyond consumerism: Insights from the United States and Finland	16
The sources of the many faces of consumer smartphone attachment: A value‐in‐use perspective	15
The silent diversion of knowledge: Examining inequality of financial knowledge	15
Exploring the Relationship Between Female Conspicuous Consumption and Mating Goals	15
Consumption to compensate for the feeling of “loss of ownership of self” Women’s journeys through the liminal transitions of marriage	15
When interruptions can boost sales: An on‐line versus memory‐based perspective	15
	15
Consumer neuroscience on branding and packaging: A review and future research agenda	15
Artificial intelligence in voice assistants: User benefits explored	15
Dual envy influences online shoppers' intention to purchase luxury counterfeits	15
Brand Evangelism: A Review and Research Agenda	15
Can initial trust boost intention to purchase Ayurveda products? A theory of consumption value (TCV) perspective	15