OOIR: Observatory of International Research

Papers

(The TQCC of International Journal of Consumer Studies is 16. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2021-09-01 to 2025-09-01.)

Article	Citations
	237
Mapping the socially responsible consumption gap research: Review and future research agenda	123
Human–machine trans roles conflict in the organization: How sensitive are customers to intelligent robots replacing the human workforce?	103
Gradual stimulation of respondents' reflexivity: A research design for studying unreflexive consumers	97
The Role of Blockchain Technology in Enhancing Consumers' Impulsive Buying Behavior	80
How relationship norms and task complexity affect consumer perceptions of quality in crowdsourcing	78
Exploring the patterns in political consumption: A review and identification of future research agenda	75
Charting the evolution of research on the paradoxes in consumer choice—Systematic review and future research agenda	75
The visual naturalness effect: Impact of natural logos on brand personality perception	72
Matching audio/video app features with young user preferences: An integrated approach	71
Service failure and service recovery: A hybrid review and research agenda	70
What beliefs underlie decisions to buy groceries online?	69
Challenges and opportunities of brand corporate social responsibility classification: A review, new conceptualization and future research agenda	67
Demarketing for sustainability: A review and future research agenda	64
Metaverse and Consumer Behavior: A Systematic Literature Review and Future Research Agenda	64
Understanding Gender in Food Consumer Behaviour–A Review and Research Agenda	64
It is better with a shade of blue! Consumer evaluation of unisex extension of brands	63
Customer experience in social commerce: A systematic literature review and research agenda	63
Which food delivery platforms are winning the restaurant food delivery wars? Analysis from a consumer perspective	62
Issue Information	61
Preventive healthcare behavior: A hybrid systematic literature review (1998–2023)	59
Vulnerability and perceived risks in the peer‐to‐peer sharing economy	57
Is uniform pricing by competing retailers perceived as fair?	57
Sustainable Consumption Behaviors of Different Generations: A Qualitative Research	56
Virtual reality: A review and a new framework for integrated adoption	55

Inform Me or Make Me Laugh: Influencer Marketing and the Role of Emotional Contagion and Information Value	53
Advancing Marketing Science Through Vroom's Expectancy Theory: A Review and Research Agenda	51
How do social media influencers inspire consumers' purchase decisions? The mediating role of parasocial relationships	50
Blockchain application in consumer services: A review and future research agenda	49
Does Negative Online Review Matter? An Investigation of Travel Consumers	45
Omnichannel shopping habit development	45
Consumer value of virtual music festivals	45
Exploring online customer experience: A systematic literature review and research agenda	44
	42
Defining sustainable clothing use: A taxonomy for future research	41
Fulfilled Expectations: Key to Customer Loyalty in Digital Home‐Sharing Platforms	40
Motivated Consumer Innovativeness and Sustainable Fashion Choices: A Sequential Explanatory Study	40
Theoretical underpinnings of consumers’ financial capability research	39
Digital consumer engagement in a social network: A literature review applying TCCM framework	38
Consumers' behavioral intention toward online shopping in the post‐COVID‐19 period	38
Think eco, be eco? The tension between attitudes and behaviours of millennial fashion consumers	37
How augmented reality media richness influences consumer behaviour	37
Financial self‐efficacy of consumers: A review and research agenda	36
	36
A powerful tip: Power's impact on tipping behavior	35
Hope for the environment: Influence of goal and temporal focus of emotions on behavior	34
Dark financial profile leading to debt traps – A theoretical framework	34
SPICe—Determinants of consumer green innovation adoption across domains: A systematic review of marketing journals and suggestions for a research agenda	33
Ad avoidance in the digital context: A systematic literature review and research agenda	33
Impact of mixed bundling type on consumers’ value perception	32
The Effects of Restaurant Cancellation Policies and No‐Show Awareness Campaigns on Reservation Behaviors	32
Developing food literacy in young children in the home environment	32
The Impact of Power States and Belonging on Masstige Luxury Consumption	32
Sustainable Consumption in the East: Cross‐Cultural Variation of Antecedents of Green Purchase Intention Based on Religiosity, Spirituality and Values	31
E‐Tailers' Twitter (X) Communication: A Textual Analysis	30
I'll have what she's having: (Social) Perceptions of default options and implications for marketing and decision making	30
Circularity Within Service‐Dominant Logic: The Role of Perceived Ethics on Co‐Creation in Sharing Economy Platforms	30
Leveraging consumer personality and social media marketing to improve a brand's social media equity	30
	30
Three decades of halal food scholarly publications: A PubMed bibliometric network analysis	29
Observational learning: Influence of regulatory focus, knowledge, and summarized observable recommendations on consumer decision outcomes in an online environment	29
Mobile social commerce content, consumer emotions and behaviour	28
Exposure to Food Temptations Reduces Subsequent Consumption Through Goal Activation	27
Issue Information	27
Examining consumer food waste through grocery retailers' customer data: Segments and practical implications	25
A meta‐analysis of the elaboration likelihood model in the electronic word of mouth literature	25
Ethnocentrism and Consumer Animosity: A Systematic Literature Review and Future Research Agenda Using TCCM Framework	25
Theory of planned behavior in consumer behavior research: A systematic literature review	25
Consumers' Perspective of Plant‐Based Meat Alternatives—A Systematic Literature Review and Future Research Agenda	25
Facebook and Consumer Research: A Review, AI‐Driven Thematic Visualisation, and Research Agenda	25
Intention to use telemedicine services during a health crisis: A motivation‐opportunity‐ability theory approach	25
Facebook Second‐Hand Marketplace Browsing Influence on Impulse Buying: A Mixed‐Methods Study	25
Navigating Avatar‐Based Marketing From Value Aspects: A Systematic Literature Review and Forward‐Looking Research Agenda	25
Attachment styles and customers' long‐term relationships in a service context	24
	24

Enhancing Parasocial Brand Experience and Brand Equity: Unleashing the Advantages of ChatGPT Service	24
The Dimensions and Roles of Online Content in Social Commerce: A Systematic Literature Review and Future Research Agenda	24
Can Information and Entertainment Compensate for Affection? A Cross‐Sectoral Analysis of Social Media Influencers	23
Over two decades of research on choice overload: An overview and research agenda	23
Forty Years of Microfinance Research and Its Impact on Consumers: A Review and Research Agenda Using the ADO‐TCM Framework	23
Cultural factors and low‐salt consumption: A mixed methods approach	23
Bridging the Mental Gap: The Impact of Augmented Reality Multiproduct Presentation and Recommendation Strategy on Consumer Satisfaction	23
Brand Social Sustainability and Consumer Behavior: A Systematic Literature Review and Future Research Agenda	23
Issue Information	22
Will social media celebrities drive me crazy? Exploring the effects of celebrity endorsement on impulsive buying behavior in social commerce	22
Understanding digital consumer: A review, synthesis, and future research agenda	22
Ecotourism experience: A systematic review and future research agenda	22
Using eye‐movements to assess underlying factors in online purchasing behaviors	21
The influence of perceived risk on purchase intention in e‐commerce—Systematic review and research agenda	21
Opportunity cost in consumer behavior: Definitions, operationalizations, and ambiguities	21
Parasocial Interaction in Marketing Domain: Offering Insights Through a Systematic Literature Review	21
Elderly consumers in marketing research: A systematic literature review and directions for future research	21
Fighting Aging With Creation: The Sense of Feeling Old Enhances Young Consumers' Desire for Experiential Creation Consumption	21
Value co‐creation and co‐destruction behaviour: Relationship with basic human values and personality traits	20
Local consumer well‐being in a multicultural marketplace: From conflict to engagement	20
Financial Education Mandates and Financial Wellbeing of Young Adults: Examining Financial Capability Factors as Mediators	19
	19
Mediating roles of karma and self‐enhancement in the effect of religious and spiritual primes on bystanders' reporting intention	19
Brand trust and engagement in social commerce	19
	18
Antecedents and moderators of consumer adoption toward AR‐enhanced virtual try‐on technology: A stimulus‐organism‐response approach	18
Anthropomorphism and consumer behaviour: ASPAR‐4‐SLRprotocol compliant hybrid review	18
How do we measure the intangible? Overcoming the measurement challenge in services	18
Multifunctional risk in the adoption of innovative technological products	18
The influence of self‐brand connection on consumer reactions to symbolic incongruency and perceived betrayal	18
Consumer Response to Anthropomorphism of Text‐Based AI Chatbots: A Systematic Literature Review and Future Research Directions	18
How do controversial foreign country images affect consumers?	18
Joint Consumption Promotes the Purchase of Innovative Products	18
The effects of influencer type, regulatory focus, and perceived authenticity on consumers' purchase intention	18
Impact of diversity training on employees and consumers: A review and research agenda	17
Ostracizing sources avoid communal tastes: Effect of ostracizing behaviour on extraordinary consumption	17
Responding to COVID‐19: The impact of corporate social responsibility on consumer behavior	17
Religion's influence on consumption: A life course paradigm perspective	17
Impact of empathy with nature on pro‐environmental behaviour	17
Consumer Disposal Behaviour of Durable and Semi‐Durable Products: A Systematic Literature Review and Future Research Agenda	17
Don't Blame Me! Using Neutralisation Theory to Understand Household Food Waste	17
Issue Information	17
Why do consumers prefer a hometown geographical indication brand? Exploring the role of consumer identification with the brand and psychological ownership	17
Consumer biases in the perception of organizational greed	17
Impact of COVID‐19 on changing consumer behaviour: Lessons from an emerging economy	16
Online value co‐creation activities in three management domains: The role of climate and personal needs	16
Service Quality in Spectator Sports: A Review and Research Agenda	16
Cultural influences on future transportation technology usage: The role of personal innovativeness, technology anxiety and desire	16
Exploring the Relationship Between Female Conspicuous Consumption and Mating Goals	16
Investigating Satisfaction and Loyalty of the House‐Owner and the Tenant From Dual Perspectives Using Social Exchange Theory and Stimulus‐Organism‐Response Approach	16
The commercial impact of live streaming: A systematic literature review and future research agenda	16