OOIR: Observatory of International Research

Papers

(The TQCC of International Journal of Consumer Studies is 17. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2022-06-01 to 2026-06-01.)

Article	Citations
	303
How relationship norms and task complexity affect consumer perceptions of quality in crowdsourcing	197
Gradual stimulation of respondents' reflexivity: A research design for studying unreflexive consumers	185
Advancing Systematic Literature Reviews With Artificial Intelligence: A TCCM ‐Based Synthesis of Over 50 Years of Double Jeopardy Research	177
Exploring the patterns in political consumption: A review and identification of future research agenda	139
The Role of Blockchain Technology in Enhancing Consumers' Impulsive Buying Behavior	117
Charting the evolution of research on the paradoxes in consumer choice—Systematic review and future research agenda	115
Social Exclusion and Logic of Consumption: The Sensitive‐Receptive Orientations of Rural‐To‐Urban Migrants	100
Revisiting Masstige Marketing: A Structured Literature Review and Future Research Agenda Using SPAR ‐4‐ SLR	99
The visual naturalness effect: Impact of natural logos on brand personality perception	93
When Virtual Meets Authenticity: How Virtual Streamers Shape Consumer Decision‐Making Confidence	90
Beyond Cultural Borders: Self‐Construal, Religiosity and Consumer Response to Cause‐Related Marketing	86
Challenges and opportunities of brand corporate social responsibility classification: A review, new conceptualization and future research agenda	83
Consumers as Brand Fans: A Systematic Literature Review and Research Agenda Using the TCCM Framework	79
Matching audio/video app features with young user preferences: An integrated approach	72
Metaverse and Consumer Behavior: A Systematic Literature Review and Future Research Agenda	70
Demarketing for sustainability: A review and future research agenda	63
Customer experience in social commerce: A systematic literature review and research agenda	63
What beliefs underlie decisions to buy groceries online?	61
Understanding Gender in Food Consumer Behaviour–A Review and Research Agenda	60
What Are the Concerns of Consumers Regarding Omnichannel Service? A Sentiment Analysis of Customer Mobile Reviews	59
Correction to “The Influence of ‘Algorithm Aversion’ and ‘Algorithm Appreciation’ Among Consumers in Unstructured Tasks”	56
Service failure and service recovery: A hybrid review and research agenda	55
Is uniform pricing by competing retailers perceived as fair?	54
Issue Information	53

Blockchain application in consumer services: A review and future research agenda	52
Sustainable Consumption Behaviors of Different Generations: A Qualitative Research	52
Exploring online customer experience: A systematic literature review and research agenda	51
Advancing Marketing Science Through Vroom's Expectancy Theory: A Review and Research Agenda	51
Consumer value of virtual music festivals	50
Bridging Economic and Psychological Perspectives on Financial Resilience: An Integrative Review and Research Agenda	49
Inform Me or Make Me Laugh: Influencer Marketing and the Role of Emotional Contagion and Information Value	48
Preventive healthcare behavior: A hybrid systematic literature review (1998–2023)	48
Technology‐Enabled Consumer Shopping Behavior: A Literature Review Applying SPAR ‐4‐ SLR and	48
How do social media influencers inspire consumers' purchase decisions? The mediating role of parasocial relationships	47
Vulnerability and perceived risks in the peer‐to‐peer sharing economy	46
Omnichannel shopping habit development	46
Does Negative Online Review Matter? An Investigation of Travel Consumers	45
Unveiling the Determinants of Continued Use of Electric Vehicles: Integrating Value‐Belief‐Norm and Expectation Confirmation Theories	44
In Search of the Bricoleur Consumer: Conceptualizing and Measuring Bricolage in Fashion Consumption	43
Virtual reality: A review and a new framework for integrated adoption	43
	42
Customer–Robot Interaction Beyond the First Encounter: A Reciprocal Framework and Quadrant Model for Value Co‐Creation	42
Digital consumer engagement in a social network: A literature review applying TCCM framework	41
Defining sustainable clothing use: A taxonomy for future research	40
Fulfilled Expectations: Key to Customer Loyalty in Digital Home‐Sharing Platforms	40
Motivated Consumer Innovativeness and Sustainable Fashion Choices: A Sequential Explanatory Study	40
A Mixed‐Methods Exploration of Mobile Payment Resistance at the Bottom of the Pyramid: Understanding the Rural–Urban Dichotomy	40
Fear and Joy of Missing Out in Marketing: A Two‐Study Mixed‐Methods Analysis of Contrasting Tactics and Their Consumer Impact	39
	38
Consumers' behavioral intention toward online shopping in the post‐COVID‐19 period	38
The Effects of Restaurant Cancellation Policies and No‐Show Awareness Campaigns on Reservation Behaviors	37
The Impact of Power States and Belonging on Masstige Luxury Consumption	37
Financial self‐efficacy of consumers: A review and research agenda	37
I'll have what she's having: (Social) Perceptions of default options and implications for marketing and decision making	37
From Legacy to Loyalty: Investigating Gen Z's Behavior Toward Inherited Brands	36
Leveraging consumer personality and social media marketing to improve a brand's social media equity	35
Stay With Me: Unveiling the Pathways to Consumer Loyalty in Live Streaming Commerce	35
Sustainable Consumption in the East: Cross‐Cultural Variation of Antecedents of Green Purchase Intention Based on Religiosity, Spirituality and Values	35
Dark financial profile leading to debt traps – A theoretical framework	35
From Packshots to Consumer Selfies: How Brand‐Image Types Influence Consumer Enjoyment of Brand Experiences in User‐Generated Image Campaigns	34
Digital Financial Services Use and Life Satisfaction: Is Financial Well‐Being a Mediator?	34
A powerful tip: Power's impact on tipping behavior	34
Craving Luxury: The Impact of Distance Desire, Desire Satiation, and the Feel‐Good Factor on High‐Priced Purchase Intentions	33
Ad avoidance in the digital context: A systematic literature review and research agenda	33
Hope for the environment: Influence of goal and temporal focus of emotions on behavior	33
	32
Navigating Avatar‐Based Marketing From Value Aspects: A Systematic Literature Review and Forward‐Looking Research Agenda	32
Exposure to Food Temptations Reduces Subsequent Consumption Through Goal Activation	32
The Dimensions and Roles of Online Content in Social Commerce: A Systematic Literature Review and Future Research Agenda	32
Stylistic Signals in Professional and Amateur Language Used in C2C Markets	32
Intention to use telemedicine services during a health crisis: A motivation‐opportunity‐ability theory approach	32
Issue Information	31
E‐Tailers' Twitter (X) Communication: A Textual Analysis	31
Ethnocentrism and Consumer Animosity: A Systematic Literature Review and Future Research Agenda Using TCCM Framework	31

Mobile social commerce content, consumer emotions and behaviour	30
Facebook and Consumer Research: A Review, AI‐Driven Thematic Visualisation, and Research Agenda	30
Facebook Second‐Hand Marketplace Browsing Influence on Impulse Buying: A Mixed‐Methods Study	30
AI ‐Enabled Consumer Services and Subjective Well‐Being	29
Circularity Within Service‐Dominant Logic: The Role of Perceived Ethics on Co‐Creation in Sharing Economy Platforms	29
Message Framing and Self‐Control in Food Waste Reduction: Time of Day as a Situational Proxy for Self‐Control Resources	29
Theory of planned behavior in consumer behavior research: A systematic literature review	28
Examining consumer food waste through grocery retailers' customer data: Segments and practical implications	28
Effects of Product Type on Persuasion Mechanisms of Human and Virtual Influencers	28
Artificial Intelligence in Brand Communication: A Comprehensive Literature Review and Research Outlook	28
Forty Years of Microfinance Research and Its Impact on Consumers: A Review and Research Agenda Using the ADO‐TCM Framework	27
	27
Consumers' Perspective of Plant‐Based Meat Alternatives—A Systematic Literature Review and Future Research Agenda	27
Attachment styles and customers' long‐term relationships in a service context	26
Enhancing Parasocial Brand Experience and Brand Equity: Unleashing the Advantages of ChatGPT Service	26
Brand Social Sustainability and Consumer Behavior: A Systematic Literature Review and Future Research Agenda	26
Bridging the Mental Gap: The Impact of Augmented Reality Multiproduct Presentation and Recommendation Strategy on Consumer Satisfaction	26
Can Information and Entertainment Compensate for Affection? A Cross‐Sectoral Analysis of Social Media Influencers	26
Cultural factors and low‐salt consumption: A mixed methods approach	26
Over two decades of research on choice overload: An overview and research agenda	25
How do controversial foreign country images affect consumers?	25
Will social media celebrities drive me crazy? Exploring the effects of celebrity endorsement on impulsive buying behavior in social commerce	25
Issue Information	25
Ecotourism experience: A systematic review and future research agenda	25
Brand trust and engagement in social commerce	24
Parasocial Interaction in Marketing Domain: Offering Insights Through a Systematic Literature Review	24
	24
Local consumer well‐being in a multicultural marketplace: From conflict to engagement	24
Financial Education Mandates and Financial Wellbeing of Young Adults: Examining Financial Capability Factors as Mediators	23
Gift Givers Over Avoid Sending Used Gifts	23
Opportunity cost in consumer behavior: Definitions, operationalizations, and ambiguities	23
	22
Understanding Tourists' Environmental Behavior Through the Lens of Willingness to Change and Motivational Factors	22
Smart Technologies, Sustainability, and Consumer Behavior: A Review and Research Agenda Using TCCM and PTM	22
Fighting Aging With Creation: The Sense of Feeling Old Enhances Young Consumers' Desire for Experiential Creation Consumption	22
The influence of perceived risk on purchase intention in e‐commerce—Systematic review and research agenda	22
Emoji Use in Business Communication: A Literature Review Using TCM and ADO Frameworks	21
Joint Consumption Promotes the Purchase of Innovative Products	21
The influence of self‐brand connection on consumer reactions to symbolic incongruency and perceived betrayal	21
How do we measure the intangible? Overcoming the measurement challenge in services	20
Consumer Response to Anthropomorphism of Text‐Based AI Chatbots: A Systematic Literature Review and Future Research Directions	20
Anthropomorphism and consumer behaviour: ASPAR‐4‐SLRprotocol compliant hybrid review	20
Impact of empathy with nature on pro‐environmental behaviour	20
The effects of influencer type, regulatory focus, and perceived authenticity on consumers' purchase intention	20
Multifunctional risk in the adoption of innovative technological products	20
Ostracizing sources avoid communal tastes: Effect of ostracizing behaviour on extraordinary consumption	19
Investigating Satisfaction and Loyalty of the House‐Owner and the Tenant From Dual Perspectives Using Social Exchange Theory and Stimulus‐Organism‐Response Approach	19
Supermarket Settings and Consumer Behavior: A Systematic Mapping Review and Future Research Avenues	19
Service Quality in Spectator Sports: A Review and Research Agenda	19
Don't Blame Me! Using Neutralisation Theory to Understand Household Food Waste	19
Spice It Up: The Impact of Spiciness and Arousal on Cultured Meat Consumption	19
Issue Information	19
Religion's influence on consumption: A life course paradigm perspective	19
Consumer biases in the perception of organizational greed	19
Cultural influences on future transportation technology usage: The role of personal innovativeness, technology anxiety and desire	19
The commercial impact of live streaming: A systematic literature review and future research agenda	18
‘To Share or Not to Share’? Informational Privacy Paradox	18
Consumer Disposal Behaviour of Durable and Semi‐Durable Products: A Systematic Literature Review and Future Research Agenda	18
Impulsive buying in buyer–seller service encounters	17
Exploring the Relationship Between Female Conspicuous Consumption and Mating Goals	17
Haptic Feedback and the Role of Need for Touch on Augmented Reality Mobile Shopping Apps	17
Consumer neuroscience on branding and packaging: A review and future research agenda	17
Responding to COVID‐19: The impact of corporate social responsibility on consumer behavior	17
Brand Evangelism: A Review and Research Agenda	17