OOIR: Observatory of International Research

Papers

(The TQCC of International Journal of Consumer Studies is 15. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2021-06-01 to 2025-06-01.)

Article	Citations
	212
The Role of Blockchain Technology in Enhancing Consumers' Impulsive Buying Behavior	195
Exploring the patterns in political consumption: A review and identification of future research agenda	167
Human–machine trans roles conflict in the organization: How sensitive are customers to intelligent robots replacing the human workforce?	133
Gradual stimulation of respondents' reflexivity: A research design for studying unreflexive consumers	121
The visual naturalness effect: Impact of natural logos on brand personality perception	108
Charting the evolution of research on the paradoxes in consumer choice—Systematic review and future research agenda	91
Coping with crisis: The paradox of technology and consumer vulnerability	86
How relationship norms and task complexity affect consumer perceptions of quality in crowdsourcing	70
Mapping the socially responsible consumption gap research: Review and future research agenda	67
Issue Information	64
Demarketing for sustainability: A review and future research agenda	63
Matching audio/video app features with young user preferences: An integrated approach	62
Challenges and opportunities of brand corporate social responsibility classification: A review, new conceptualization and future research agenda	62
It is better with a shade of blue! Consumer evaluation of unisex extension of brands	61
Service failure and service recovery: A hybrid review and research agenda	59
Customer experience in social commerce: A systematic literature review and research agenda	57
What beliefs underlie decisions to buy groceries online?	55
Which food delivery platforms are winning the restaurant food delivery wars? Analysis from a consumer perspective	55
Is uniform pricing by competing retailers perceived as fair?	54
Issue Information	54
Blockchain application in consumer services: A review and future research agenda	53
Preventive healthcare behavior: A hybrid systematic literature review (1998–2023)	53
Omnichannel shopping habit development	52
Consumer value of virtual music festivals	50

Inform Me or Make Me Laugh: Influencer Marketing and the Role of Emotional Contagion and Information Value	49
Exploring online customer experience: A systematic literature review and research agenda	47
Does Negative Online Review Matter? An Investigation of Travel Consumers	46
Vulnerability and perceived risks in the peer‐to‐peer sharing economy	46
Mobile advertising: A systematic literature review and future research agenda	45
Sustainable Consumption Behaviors of Different Generations: A Qualitative Research	45
How do social media influencers inspire consumers' purchase decisions? The mediating role of parasocial relationships	43
Virtual reality: A review and a new framework for integrated adoption	43
	42
Defining sustainable clothing use: A taxonomy for future research	42
Theoretical underpinnings of consumers’ financial capability research	41
Consumers' behavioral intention toward online shopping in the post‐COVID‐19 period	40
Digital consumer engagement in a social network: A literature review applying TCCM framework	39
Fulfilled Expectations: Key to Customer Loyalty in Digital Home‐Sharing Platforms	38
How augmented reality media richness influences consumer behaviour	38
Think eco, be eco? The tension between attitudes and behaviours of millennial fashion consumers	37
Dark financial profile leading to debt traps – A theoretical framework	37
A powerful tip: Power's impact on tipping behavior	36
	36
SPICe—Determinants of consumer green innovation adoption across domains: A systematic review of marketing journals and suggestions for a research agenda	36
Impact of mixed bundling type on consumers’ value perception	35
Developing food literacy in young children in the home environment	35
I'll have what she's having: (Social) Perceptions of default options and implications for marketing and decision making	33
Hope for the environment: Influence of goal and temporal focus of emotions on behavior	33
Sustainable Consumption in the East: Cross‐Cultural Variation of Antecedents of Green Purchase Intention Based on Religiosity, Spirituality and Values	33
Financial self‐efficacy of consumers: A review and research agenda	33
Leveraging consumer personality and social media marketing to improve a brand's social media equity	31
The Effects of Restaurant Cancellation Policies and No‐Show Awareness Campaigns on Reservation Behaviors	31
Ad avoidance in the digital context: A systematic literature review and research agenda	30
	29
Facebook Second‐Hand Marketplace Browsing Influence on Impulse Buying: A Mixed‐Methods Study	28
Exposure to Food Temptations Reduces Subsequent Consumption Through Goal Activation	28
Facebook and Consumer Research: A Review, AI‐Driven Thematic Visualisation, and Research Agenda	28
Three decades of halal food scholarly publications: A PubMed bibliometric network analysis	27
Observational learning: Influence of regulatory focus, knowledge, and summarized observable recommendations on consumer decision outcomes in an online environment	27
Navigating Avatar‐Based Marketing From Value Aspects: A Systematic Literature Review and Forward‐Looking Research Agenda	26
Examining consumer food waste through grocery retailers' customer data: Segments and practical implications	26
Mobile social commerce content, consumer emotions and behaviour	26
Circularity Within Service‐Dominant Logic: The Role of Perceived Ethics on Co‐Creation in Sharing Economy Platforms	26
Consumers' Perspective of Plant‐Based Meat Alternatives—A Systematic Literature Review and Future Research Agenda	26
Theory of planned behavior in consumer behavior research: A systematic literature review	25
	25
Issue Information	25
A meta‐analysis of the elaboration likelihood model in the electronic word of mouth literature	25
The Dimensions and Roles of Online Content in Social Commerce: A Systematic Literature Review and Future Research Agenda	25
E‐Tailers' Twitter (X) Communication: A Textual Analysis	25
Intention to use telemedicine services during a health crisis: A motivation‐opportunity‐ability theory approach	25
Cultural factors and low‐salt consumption: A mixed methods approach	24
Will social media celebrities drive me crazy? Exploring the effects of celebrity endorsement on impulsive buying behavior in social commerce	23
Enhancing Parasocial Brand Experience and Brand Equity: Unleashing the Advantages of ChatGPT Service	23

Attachment styles and customers' long‐term relationships in a service context	23
Ecotourism experience: A systematic review and future research agenda	22
Fighting Aging With Creation: The Sense of Feeling Old Enhances Young Consumers' Desire for Experiential Creation Consumption	22
Understanding digital consumer: A review, synthesis, and future research agenda	22
Issue Information	22
Over two decades of research on choice overload: An overview and research agenda	22
Opportunity cost in consumer behavior: Definitions, operationalizations, and ambiguities	21
Value co‐creation and co‐destruction behaviour: Relationship with basic human values and personality traits	21
How do controversial foreign country images affect consumers?	21
Local consumer well‐being in a multicultural marketplace: From conflict to engagement	21
Mediating roles of karma and self‐enhancement in the effect of religious and spiritual primes on bystanders' reporting intention	21
Using eye‐movements to assess underlying factors in online purchasing behaviors	21
	20
The influence of perceived risk on purchase intention in e‐commerce—Systematic review and research agenda	20
Masstige strategies on social media: The influence on sentiments and attitude toward the brand	20
Brand trust and engagement in social commerce	20
Financial Education Mandates and Financial Wellbeing of Young Adults: Examining Financial Capability Factors as Mediators	20
Inspired and engaged: Decoding MASSTIGE value in engagement	20
Elderly consumers in marketing research: A systematic literature review and directions for future research	20
Does online chatter matter for consumer behaviour? A priming experiment on organic food	20
Does patient empowerment matter in building loyalty?	19
Antecedents and moderators of consumer adoption toward AR‐enhanced virtual try‐on technology: A stimulus‐organism‐response approach	19
The influence of self‐brand connection on consumer reactions to symbolic incongruency and perceived betrayal	19
	19
Acculturative stress and consumption‐based coping strategies among first‐generation Asian‐Indian immigrants in the United States	18
Multifunctional risk in the adoption of innovative technological products	18
Impact of empathy with nature on pro‐environmental behaviour	18
How do we measure the intangible? Overcoming the measurement challenge in services	18
Joint Consumption Promotes the Purchase of Innovative Products	18
Impact of diversity training on employees and consumers: A review and research agenda	17
Religion's influence on consumption: A life course paradigm perspective	17
Service Quality in Spectator Sports: A Review and Research Agenda	17
Anthropomorphism and consumer behaviour: ASPAR‐4‐SLRprotocol compliant hybrid review	17
Cultural influences on future transportation technology usage: The role of personal innovativeness, technology anxiety and desire	17
Ostracizing sources avoid communal tastes: Effect of ostracizing behaviour on extraordinary consumption	17
The effects of influencer type, regulatory focus, and perceived authenticity on consumers' purchase intention	17
Peer influence on teenagers’ preference for brand name food products: The mediation effect of peer identity	17
Consumer biases in the perception of organizational greed	17
Issue Information	17
Responding to COVID‐19: The impact of corporate social responsibility on consumer behavior	16
Don't Blame Me! Using Neutralisation Theory to Understand Household Food Waste	16
Impact of COVID‐19 on changing consumer behaviour: Lessons from an emerging economy	16
Consumer Disposal Behaviour of Durable and Semi‐Durable Products: A Systematic Literature Review and Future Research Agenda	16
Investigating Satisfaction and Loyalty of the House‐Owner and the Tenant From Dual Perspectives Using Social Exchange Theory and Stimulus‐Organism‐Response Approach	16
The commercial impact of live streaming: A systematic literature review and future research agenda	15
Impulsive buying in buyer–seller service encounters	15
Can initial trust boost intention to purchase Ayurveda products? A theory of consumption value (TCV) perspective	15
Generation Z's perceptions of a good life beyond consumerism: Insights from the United States and Finland	15
How to craft humorous advertisements across diverse cultures? Multi‐country insights from Brazilian, Chinese and American consumers	15
Consumer responses toward smart technology: A systematic review, synthesis, and future research agenda	15
Exploring the Relationship Between Female Conspicuous Consumption and Mating Goals	15
	15
Why do consumers prefer a hometown geographical indication brand? Exploring the role of consumer identification with the brand and psychological ownership	15
Online value co‐creation activities in three management domains: The role of climate and personal needs	15
Consumer neuroscience on branding and packaging: A review and future research agenda	15
Brand Evangelism: A Review and Research Agenda	15
Consumption to compensate for the feeling of “loss of ownership of self” Women’s journeys through the liminal transitions of marriage	15