OOIR: Observatory of International Research

Papers

(The TQCC of International Journal of Consumer Studies is 17. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2022-01-01 to 2026-01-01.)

Article	Citations
	270
How relationship norms and task complexity affect consumer perceptions of quality in crowdsourcing	143
The Role of Blockchain Technology in Enhancing Consumers' Impulsive Buying Behavior	128
When Virtual Meets Authenticity: How Virtual Streamers Shape Consumer Decision‐Making Confidence	124
Gradual stimulation of respondents' reflexivity: A research design for studying unreflexive consumers	123
Human–machine trans roles conflict in the organization: How sensitive are customers to intelligent robots replacing the human workforce?	98
Social Exclusion and Logic of Consumption: The Sensitive‐Receptive Orientations of Rural‐To‐Urban Migrants	94
Advancing Systematic Literature Reviews With Artificial Intelligence: A TCCM ‐Based Synthesis of Over 50 Years of Double Jeopardy Research	93
The visual naturalness effect: Impact of natural logos on brand personality perception	79
Beyond Cultural Borders: Self‐Construal, Religiosity and Consumer Response to Cause‐Related Marketing	79
Mapping the socially responsible consumption gap research: Review and future research agenda	78
Exploring the patterns in political consumption: A review and identification of future research agenda	77
Charting the evolution of research on the paradoxes in consumer choice—Systematic review and future research agenda	76
Metaverse and Consumer Behavior: A Systematic Literature Review and Future Research Agenda	75
It is better with a shade of blue! Consumer evaluation of unisex extension of brands	74
Matching audio/video app features with young user preferences: An integrated approach	74
Understanding Gender in Food Consumer Behaviour–A Review and Research Agenda	73
Demarketing for sustainability: A review and future research agenda	71
Service failure and service recovery: A hybrid review and research agenda	69
Consumers as Brand Fans: A Systematic Literature Review and Research Agenda Using the TCCM Framework	69
What Are the Concerns of Consumers Regarding Omnichannel Service? A Sentiment Analysis of Customer Mobile Reviews	66
Correction to “The Influence of ‘Algorithm Aversion’ and ‘Algorithm Appreciation’ Among Consumers in Unstructured Tasks”	66
What beliefs underlie decisions to buy groceries online?	64
Challenges and opportunities of brand corporate social responsibility classification: A review, new conceptualization and future research agenda	61
Which food delivery platforms are winning the restaurant food delivery wars? Analysis from a consumer perspective	60

Customer experience in social commerce: A systematic literature review and research agenda	59
Is uniform pricing by competing retailers perceived as fair?	58
Vulnerability and perceived risks in the peer‐to‐peer sharing economy	55
Issue Information	51
Consumer value of virtual music festivals	50
Does Negative Online Review Matter? An Investigation of Travel Consumers	48
Inform Me or Make Me Laugh: Influencer Marketing and the Role of Emotional Contagion and Information Value	45
Blockchain application in consumer services: A review and future research agenda	45
Preventive healthcare behavior: A hybrid systematic literature review (1998–2023)	45
Advancing Marketing Science Through Vroom's Expectancy Theory: A Review and Research Agenda	45
Sustainable Consumption Behaviors of Different Generations: A Qualitative Research	43
Exploring online customer experience: A systematic literature review and research agenda	42
Omnichannel shopping habit development	42
Virtual reality: A review and a new framework for integrated adoption	42
Fulfilled Expectations: Key to Customer Loyalty in Digital Home‐Sharing Platforms	41
	41
How do social media influencers inspire consumers' purchase decisions? The mediating role of parasocial relationships	41
Defining sustainable clothing use: A taxonomy for future research	40
Consumers' behavioral intention toward online shopping in the post‐COVID‐19 period	40
Digital consumer engagement in a social network: A literature review applying TCCM framework	40
Motivated Consumer Innovativeness and Sustainable Fashion Choices: A Sequential Explanatory Study	40
Theoretical underpinnings of consumers’ financial capability research	39
Fear and Joy of Missing Out in Marketing: A Two‐Study Mixed‐Methods Analysis of Contrasting Tactics and Their Consumer Impact	39
	38
How augmented reality media richness influences consumer behaviour	38
Hope for the environment: Influence of goal and temporal focus of emotions on behavior	37
Stay With Me: Unveiling the Pathways to Consumer Loyalty in Live Streaming Commerce	37
Impact of mixed bundling type on consumers’ value perception	37
Financial self‐efficacy of consumers: A review and research agenda	36
Digital Financial Services Use and Life Satisfaction: Is Financial Well‐Being a Mediator?	34
Leveraging consumer personality and social media marketing to improve a brand's social media equity	34
Dark financial profile leading to debt traps – A theoretical framework	34
From Legacy to Loyalty: Investigating Gen Z's Behavior Toward Inherited Brands	34
The Effects of Restaurant Cancellation Policies and No‐Show Awareness Campaigns on Reservation Behaviors	33
I'll have what she's having: (Social) Perceptions of default options and implications for marketing and decision making	33
The Impact of Power States and Belonging on Masstige Luxury Consumption	32
A powerful tip: Power's impact on tipping behavior	32
SPICe—Determinants of consumer green innovation adoption across domains: A systematic review of marketing journals and suggestions for a research agenda	32
Issue Information	31
Ad avoidance in the digital context: A systematic literature review and research agenda	31
Three decades of halal food scholarly publications: A PubMed bibliometric network analysis	31
Sustainable Consumption in the East: Cross‐Cultural Variation of Antecedents of Green Purchase Intention Based on Religiosity, Spirituality and Values	31
Exposure to Food Temptations Reduces Subsequent Consumption Through Goal Activation	31
	31
E‐Tailers' Twitter (X) Communication: A Textual Analysis	30
Circularity Within Service‐Dominant Logic: The Role of Perceived Ethics on Co‐Creation in Sharing Economy Platforms	29
Stylistic Signals in Professional and Amateur Language Used in C2C Markets	29
Intention to use telemedicine services during a health crisis: A motivation‐opportunity‐ability theory approach	29
Ethnocentrism and Consumer Animosity: A Systematic Literature Review and Future Research Agenda Using TCCM Framework	29
The Dimensions and Roles of Online Content in Social Commerce: A Systematic Literature Review and Future Research Agenda	29

Examining consumer food waste through grocery retailers' customer data: Segments and practical implications	28
Mobile social commerce content, consumer emotions and behaviour	28
Facebook and Consumer Research: A Review, AI‐Driven Thematic Visualisation, and Research Agenda	28
Facebook Second‐Hand Marketplace Browsing Influence on Impulse Buying: A Mixed‐Methods Study	27
Theory of planned behavior in consumer behavior research: A systematic literature review	27
A meta‐analysis of the elaboration likelihood model in the electronic word of mouth literature	27
Navigating Avatar‐Based Marketing From Value Aspects: A Systematic Literature Review and Forward‐Looking Research Agenda	27
Consumers' Perspective of Plant‐Based Meat Alternatives—A Systematic Literature Review and Future Research Agenda	27
Enhancing Parasocial Brand Experience and Brand Equity: Unleashing the Advantages of ChatGPT Service	26
Brand Social Sustainability and Consumer Behavior: A Systematic Literature Review and Future Research Agenda	26
Can Information and Entertainment Compensate for Affection? A Cross‐Sectoral Analysis of Social Media Influencers	26
	26
Attachment styles and customers' long‐term relationships in a service context	26
Forty Years of Microfinance Research and Its Impact on Consumers: A Review and Research Agenda Using the ADO‐TCM Framework	25
Bridging the Mental Gap: The Impact of Augmented Reality Multiproduct Presentation and Recommendation Strategy on Consumer Satisfaction	25
Ecotourism experience: A systematic review and future research agenda	25
Will social media celebrities drive me crazy? Exploring the effects of celebrity endorsement on impulsive buying behavior in social commerce	25
Cultural factors and low‐salt consumption: A mixed methods approach	25
Issue Information	24
Brand trust and engagement in social commerce	24
How do controversial foreign country images affect consumers?	24
	24
Over two decades of research on choice overload: An overview and research agenda	24
Understanding digital consumer: A review, synthesis, and future research agenda	24
Gift Givers Over Avoid Sending Used Gifts	23
Parasocial Interaction in Marketing Domain: Offering Insights Through a Systematic Literature Review	23
Fighting Aging With Creation: The Sense of Feeling Old Enhances Young Consumers' Desire for Experiential Creation Consumption	22
Mediating roles of karma and self‐enhancement in the effect of religious and spiritual primes on bystanders' reporting intention	22
Smart Technologies, Sustainability, and Consumer Behavior: A Review and Research Agenda Using TCCM and PTM	22
Local consumer well‐being in a multicultural marketplace: From conflict to engagement	22
Opportunity cost in consumer behavior: Definitions, operationalizations, and ambiguities	21
The influence of perceived risk on purchase intention in e‐commerce—Systematic review and research agenda	21
Financial Education Mandates and Financial Wellbeing of Young Adults: Examining Financial Capability Factors as Mediators	21
Elderly consumers in marketing research: A systematic literature review and directions for future research	21
Multifunctional risk in the adoption of innovative technological products	20
	20
Anthropomorphism and consumer behaviour: ASPAR‐4‐SLRprotocol compliant hybrid review	20
Joint Consumption Promotes the Purchase of Innovative Products	20
Impact of diversity training on employees and consumers: A review and research agenda	20
How do we measure the intangible? Overcoming the measurement challenge in services	20
Consumer Response to Anthropomorphism of Text‐Based AI Chatbots: A Systematic Literature Review and Future Research Directions	19
Issue Information	19
Responding to COVID‐19: The impact of corporate social responsibility on consumer behavior	19
Impact of empathy with nature on pro‐environmental behaviour	19
The influence of self‐brand connection on consumer reactions to symbolic incongruency and perceived betrayal	19
Don't Blame Me! Using Neutralisation Theory to Understand Household Food Waste	19
Emoji Use in Business Communication: A Literature Review Using TCM and ADO Frameworks	19
The effects of influencer type, regulatory focus, and perceived authenticity on consumers' purchase intention	19
Ostracizing sources avoid communal tastes: Effect of ostracizing behaviour on extraordinary consumption	19
Religion's influence on consumption: A life course paradigm perspective	19
Cultural influences on future transportation technology usage: The role of personal innovativeness, technology anxiety and desire	18
Investigating Satisfaction and Loyalty of the House‐Owner and the Tenant From Dual Perspectives Using Social Exchange Theory and Stimulus‐Organism‐Response Approach	18
Why do consumers prefer a hometown geographical indication brand? Exploring the role of consumer identification with the brand and psychological ownership	18
Consumer Disposal Behaviour of Durable and Semi‐Durable Products: A Systematic Literature Review and Future Research Agenda	18
Consumer biases in the perception of organizational greed	18
The commercial impact of live streaming: A systematic literature review and future research agenda	18
Service Quality in Spectator Sports: A Review and Research Agenda	18
Consumer responses toward smart technology: A systematic review, synthesis, and future research agenda	17
Consumer neuroscience on branding and packaging: A review and future research agenda	17
Brand Evangelism: A Review and Research Agenda	17
Impact of COVID‐19 on changing consumer behaviour: Lessons from an emerging economy	17
Impulsive buying in buyer–seller service encounters	17
Generation Z's perceptions of a good life beyond consumerism: Insights from the United States and Finland	17
Exploring the Relationship Between Female Conspicuous Consumption and Mating Goals	17
Can initial trust boost intention to purchase Ayurveda products? A theory of consumption value (TCV) perspective	17
Customer Motivation and Engagement in Entertainment Versus Education Types of Live‐Streaming	17