International Journal of Market Research

Papers
(The H4-Index of International Journal of Market Research is 11. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2021-09-01 to 2025-09-01.)
ArticleCitations
NPS from the customer’s perspective: The influence of the recent experience123
Bots in web survey interviews: A showcase42
Using complementary analyses with importance-performance analysis27
A Preliminary Investigation of LLM Capability for Cognitive Interviewing22
Interviewer-Observed Paradata in Mixed-Mode and Innovative Data Collection19
To See the Invisible: An Empirical Comparison of Methods for Text-Based Sentiment Analysis of Online Contents From People With Autism Spectrum Condition17
How can each brand’s buyer base buy the category at above the average rate?15
A Question of Gender: Gender classification in international research15
Clearly (not) identifiable – The recognisability of gambling content marketing15
The Impact of Behavioural Framing Effects on Market Research Conversion Rates13
The philosophical and methodological guidelines for ethical online ethnography13
An analysis of trends, challenges, and opportunities in retail analytics11
Upselling through upgrading: The role of employee engagement11
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