International Journal of Market Research

Papers
(The H4-Index of International Journal of Market Research is 11. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2021-08-01 to 2025-08-01.)
ArticleCitations
To See the Invisible: An Empirical Comparison of Methods for Text-Based Sentiment Analysis of Online Contents From People With Autism Spectrum Condition123
NPS from the customer’s perspective: The influence of the recent experience38
Interviewer-Observed Paradata in Mixed-Mode and Innovative Data Collection26
Using complementary analyses with importance-performance analysis20
Bots in web survey interviews: A showcase19
How can each brand’s buyer base buy the category at above the average rate?15
Clearly (not) identifiable – The recognisability of gambling content marketing14
A Question of Gender: Gender classification in international research14
The Impact of Behavioural Framing Effects on Market Research Conversion Rates13
A Latent Allocation Model for Brand Awareness and Mindset Metrics13
The philosophical and methodological guidelines for ethical online ethnography13
Upselling through upgrading: The role of employee engagement11
Customer Experience: Extracting Topics From Tweets11
Digital technologies meet soft laddering: A critical reflective perspective11
0.024834156036377