International Journal of Market Research

Papers
(The H4-Index of International Journal of Market Research is 12. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2022-01-01 to 2026-01-01.)
ArticleCitations
Interviewer-Observed Paradata in Mixed-Mode and Innovative Data Collection125
A Preliminary Investigation of LLM Capability for Cognitive Interviewing23
To See the Invisible: An Empirical Comparison of Methods for Text-Based Sentiment Analysis of Online Contents From People With Autism Spectrum Condition23
NPS from the customer’s perspective: The influence of the recent experience20
Using complementary analyses with importance-performance analysis17
Bots in web survey interviews: A showcase17
How can each brand’s buyer base buy the category at above the average rate?17
A Question of Gender: Gender classification in international research14
Let’s Talk About Sex: A Systematic Review of Sex-of-Interviewer Effects on the Survey Response13
Clearly (not) identifiable – The recognisability of gambling content marketing13
The Impact of Behavioural Framing Effects on Market Research Conversion Rates12
The philosophical and methodological guidelines for ethical online ethnography12
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