International Journal of Market Research

Papers
(The H4-Index of International Journal of Market Research is 12. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2021-04-01 to 2025-04-01.)
ArticleCitations
A Neural Network Extension for Solving the Pareto/Negative Binomial Distribution Model182
Exploring young voter engagement and journey mapping across political events122
The Transmission of Advertising by Word of Mouth37
An empirical study of the relationship between perceived value and the net promoter score: Application to specialized retail chains35
Market shaping through controversial innovation33
How much is it about the money? Using facebook to promote a web survey during the COVID-19 pandemic and estimating average response-returns on ad-investments21
In Pursuit of the “Pink Pound”: A Systematic Literature Review19
The role of market research in pack redesign performance18
Acceptance and coverage of fast invitation methods to in-the-moment surveys15
Standing out while fitting in: An objective measure of visual branding cohesion across a product portfolio14
Consumer partnerships in research (CPR) checklist: A method for conducting market research with vulnerable consumers14
Bots in web survey interviews: A showcase13
Three little words: A pragmatic qualitative method to understand modern markets12
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