International Journal of Market Research

Papers
(The H4-Index of International Journal of Market Research is 13. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2021-11-01 to 2025-11-01.)
ArticleCitations
Interviewer-Observed Paradata in Mixed-Mode and Innovative Data Collection124
To See the Invisible: An Empirical Comparison of Methods for Text-Based Sentiment Analysis of Online Contents From People With Autism Spectrum Condition43
Bots in web survey interviews: A showcase31
NPS from the customer’s perspective: The influence of the recent experience20
A Preliminary Investigation of LLM Capability for Cognitive Interviewing20
Using complementary analyses with importance-performance analysis19
How can each brand’s buyer base buy the category at above the average rate?16
A Question of Gender: Gender classification in international research16
Clearly (not) identifiable – The recognisability of gambling content marketing16
The Impact of Behavioural Framing Effects on Market Research Conversion Rates15
The philosophical and methodological guidelines for ethical online ethnography13
Upselling through upgrading: The role of employee engagement13
An analysis of trends, challenges, and opportunities in retail analytics13
0.095345020294189