International Journal of Market Research

Papers
(The H4-Index of International Journal of Market Research is 13. The table below lists those papers that are above that threshold based on CrossRef citation counts [max. 250 papers]. The publications cover those that have been published in the past four years, i.e., from 2021-06-01 to 2025-06-01.)
ArticleCitations
To See the Invisible: An Empirical Comparison of Methods for Text-Based Sentiment Analysis of Online Contents From People With Autism Spectrum Condition203
NPS from the customer’s perspective: The influence of the recent experience123
Interviewer-Observed Paradata in Mixed-Mode and Innovative Data Collection40
Bots in web survey interviews: A showcase37
How can each brand’s buyer base buy the category at above the average rate?36
Comparing respondents who passed versus failed an Instructional Manipulation Check: A case study about support for climate change policies24
A Question of Gender: Gender classification in international research21
Clearly (not) identifiable – The recognisability of gambling content marketing19
A Latent Allocation Model for Brand Awareness and Mindset Metrics17
The Impact of Behavioural Framing Effects on Market Research Conversion Rates16
The philosophical and methodological guidelines for ethical online ethnography15
An analysis of trends, challenges, and opportunities in retail analytics14
Digital technologies meet soft laddering: A critical reflective perspective13
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